会展英语教程 Unit 1
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第一部分会展简介about MICE第一节会展的定义和分类Definition and Classification of MICE一.会议的分类二.展览的分类第二节会展中心常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center一.会展中心常见的组织结构Organization Chart of a Convention and Exhibition Center二.会展中心常见职位Position of a Convention and Exhibition Center第二部分展览及其服务Exhibition and Service第一章招展Exhibition Invitation第一节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter一.招展函的主要内容Main Contents of the Exhibition Invitation Letter二.招展函样板Exhibition Invitation Letter Samples1.展会介绍2.以往展会回顾3.本届展会的特色和创新之处4.展会招商和宣传推广计划-1---传统展会5.展会招商和宣传推广计划-2—传统展会6.参展办法7.其他信息第二节参展信息手册的主要内容及样板Main Contents and Samples of the Exhibitor Manual一.参展信息手册的主要内容Main Contents of the Exhibitor Manual二.参展信息手册样板Exhibitor Manual Samples(一)前言1样板1—侧重性前言2. 样板2—一般性前言(二) 展览场地基本情况1. 展馆交通图样板2. 展馆及展区平面图3. 展览场地的技术参数展馆的水电供应情况等(三)展会的基本信息(四)展会规则1. 有关证件的使用和管理规定Regulation of Badge Usage and Issue2. 消防及安全条例Fire and safety Regulation3. 展品安全及其保险(Exhibit Security and Insurance)4. 展出规定Stand Operation5. 展台清洁Stand Cleaning6.展馆损坏及赔偿Hall Damage & Penalty7.知识产权Intellectual Properey Rights8.不可抗力Force Majeure(五)展位搭建指南(六)展品运输指南(七)旅游指南(八)相关表格1. VIP客户邀请申请表2. invitation Tickets Application Form 参观券申请表3.Exhibitor Passport Application form 参展商通行证申请表4. 境外人员邀请函5. Contractors information 承包商资料录入表6. Exhibit Detail 展品资料7. Invitation Letter for Visa Application 申请签证邀请函第三节报名与预订展位Application and Booth Reservation一.受理参展商报名与预订操作流程Flow-chart of Handling with Application and Booth Reservations二.受理国内客商出国参展,观战申请一般流程Flow-Chart of Handing with Application for Outbound Exhibitions三.受理展位预订需特别留意的要素Key Factors in Booth Reservation Record四.展位预订表样本Samples of Booth Reservation Form1.展会承办商向展馆预订展位2.参展商向展会组织方预订展位3.参展商通过展会组织方预订客房4.展位租金标准(样板)五.展位预订确认书Letter of Confirmation六.常见的展位类型Booth Types1光地展位Raw Space/Bare Space2.摊位Booth七.展会设备收费价格表样板Service Rate Chart Samples1.展台用水,电,气价目表Price for Water Supply, Electricity and Compressed Air2.电器及通讯设备租用Additional Equipment Rental3.道具租赁价目表Rental for Furniture4.花租赁价目表Rental for Flowers and Plants八,经典对话Classical Workplace Dialogue九.常用句型Useful Drills第二章布展Exhibition Installation第一节报关Customs Declaration一.展览会备案Exhibition Reporting and Registering二.一般展品出入境通关流程Flow-Chart for General Exhibits to get Through the Customs1.国外展品入境通关流程图2.国外展品出境通关流程图3.国外展品出入境报关手续流程图三.常用报关单证Frequently Used Documentation for Customs Declaration1.国外展品进出境所需报关单证2.国内展品出入境报关的主要单证四.常用报关单证样板Documentation Samples1,出口货物报关单样板2.展品报关清册样板3.暂准展览报关清单样本4.进口展览品报关清单样板5.代理报关委托书样板6.原产地证明书样板五.展品进口报关常见形式Common Methods of Import Declaration1.ATA形式2.保税形式3.再出口形式4.进口形式第二节展品运输与保险Exhibits Transportation and Insurance一.展品运输Exhibits Transportation1.展品运输流程图二,展品运输指南样板Sample of Transportation Guidelines1.指定承运商的联系方式Official Freight Forwarder2.货运途径Shipping Routing3.收获人信息Consignee4.运输时间安排表Shipping Deadline5.所需交付的文件Required Documentation6.唛头和包装要求Case Marking and Pacing Requirement7.服务及收费标准Services and Rates for Handing8.保险Insurance9.其他说明Others三.代理运输合同Transportation Agreement第三节展台搭建拆卸Booth Construction and Dismantling一,展台搭建的原则Principles for Booth Construction二,展台承建与租赁服务Construction and Rental Services1.标准摊位装修表格样板2.Standard Package Stand Configuration 标准展台基本设施3.标准摊位装修表格样板4.特殊装修申请表样板三.展台搭建与拆卸须知Instruction for Booth Construction and Dismantling1.标准展台Standard Booth2.光地展台Raw Space3.两曾式展台设计Double-Deck Booth Design4.展馆室内吊点Hanging Points5.非大会指定搭建商登记流程Registration Procedure for Non-Official StandfittingContractors6.展馆管理费用Hall Management Fee7.施工押金Construction Deposit8.加班费用Overtime Charge9.展台清洁Stand Cleaning10.电力供应Electricity Supply11.预订额外设施Additional Facilities实用职业英语会展英语主编:胡志勇Unit1.Historical Development of ExhibitionsUnit2.Value of ExhibitionUnit3 Regional Development of ExhibitionUnit4 International and National Exhibition Organization会展英语Unit 1 Trade ShowTextA How to Organize a Trade Show?TextB How to Organize a Trade Show Display?Unit 2 Exhibition PlanningTextA A Guide to Successful Exhibition Planning in ChinaTextB The 20th China Harbin International Economic and Trade FairUnit 3 Booth DesignText A Exhibition Booth DesignText B how to Create an Exhibit Booth for ImpactUnit 4 Propaganda and ServicesText A Propaganda and Services of the Target CustomersText B Services of the Target CustomersUnit 5 Shanghai World ExpoText A Another Coming-of-age Party for Brand ChinaText B Exibition Registration ProcedureUnit 6 Canton FairText A Canton Fair Sends Multiple Signals on Promoting China's Double-Stable Policy to Ensure Forign Trade Continued to RecoverText B Canton FairUnit 7 Shanghai Auto ExpoText A The 13th Intermational Automobile and Manufacturing Technology Exhibition Strikes High Profile Pose Next SpringText B How to Organize an ExhibitionUnit 8 Exhibition Industry Development in ChinaText A China Has Become the Focus of World Attenion Exhibition Big CountryText B Third Shanghai Intermational Sofware and Applied Products Exhibition 2009Unit 9 Exhibition ServicesText A Exhibitor Service KitText B Hotel Reservation FormUnit 10 Cninese Exhibition IndustryText A Brief Report on the Chinese Exhibition IndustryText B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual Booth Appendix:Exhibition Term会展英语Chapter 1 展会性质确定Confirmation of the Exhibition Character Unit 1 综合会展Comprehensive ExhibitionUnit 2 专业会展Professional ExhibitionChapter 2 展会流程介绍Introduction of the Exhibition Procedure Unit 1 展会时间Exhibition TimeUnit 2 展间交通Exhibition TrafficUnit 3 展见会议Exhibition MeetingChapter 3 展会合同签订Signing Exhibition ContractUnit 1 权力义务Rights and ObligationsUnit 2 付款方式PaymentChapter 4 展会效果确定Confirmation of the Exhibition Impression Unit 1 普效展厅General Exhibition HallUnit 2 特效展厅Special Exhibition HallChapter 6 地接工作介绍Reception Work IntroductionUnit 1 定点集合Setting the Time of AssemblingUnit 2 预定航班Making a Flight ReservationUnit 3 准时接机Meeting at the Airport on TimeUnit 4 地接交通Local TrafficUnit 5 入住酒店Checking into a HotelUnit 6 安排旅游Arranging a TravelUnit 7 展前布置Making Arrangements before an ExhibitionUnit 8 展品运输Exhibit ShippingChapter 7 展品入场介绍Introduction of Exhibition Opening Entrance Unit 1 开闭管时间Opening and Closing TimeUnit 2 通道指引Route DirectionUnit 3 登记指引Register DirectionChapter 8 展厅介绍Exhibition Hall IntroductionUnit 1 功能展厅Functional Exhibition HallUnit 2 国家展厅National Exhibition Hall。
第一部分会展简介about MICE第一节会展的定义和分类Definition and Classification of MICE一.会议的分类二.展览的分类第二节会展中心常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center一.会展中心常见的组织结构Organization Chart of a Convention and Exhibition Center二.会展中心常见职位Position of a Convention and Exhibition Center第二部分展览及其服务Exhibition and Service第一章招展Exhibition Invitation第一节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter一.招展函的主要内容Main Contents of the Exhibition Invitation Letter二.招展函样板Exhibition Invitation Letter Samples1.展会介绍2.以往展会回顾3.本届展会的特色和创新之处4.展会招商和宣传推广计划-1---传统展会5.展会招商和宣传推广计划-2—传统展会6.参展办法7.其他信息第二节参展信息手册的主要内容及样板Main Contents and Samples of the Exhibitor Manual一.参展信息手册的主要内容Main Contents of the Exhibitor Manual二.参展信息手册样板Exhibitor Manual Samples(一)前言1样板1—侧重性前言2. 样板2—一般性前言(二) 展览场地基本情况1. 展馆交通图样板2. 展馆及展区平面图3. 展览场地的技术参数展馆的水电供应情况等(三)展会的基本信息(四)展会规则1. 有关证件的使用和管理规定Regulation of Badge Usage and Issue2. 消防及安全条例Fire and safety Regulation3. 展品安全及其保险(Exhibit Security and Insurance)4. 展出规定Stand Operation5. 展台清洁Stand Cleaning6.展馆损坏及赔偿Hall Damage & Penalty7.知识产权Intellectual Properey Rights8.不可抗力Force Majeure(五)展位搭建指南(六)展品运输指南(七)旅游指南(八)相关表格1. VIP客户邀请申请表2. invitation Tickets Application Form 参观券申请表3.Exhibitor Passport Application form 参展商通行证申请表4. 境外人员邀请函5. Contractors information 承包商资料录入表6. Exhibit Detail 展品资料7. Invitation Letter for Visa Application 申请签证邀请函第三节报名与预订展位Application and Booth Reservation一.受理参展商报名与预订操作流程Flow-chart of Handling with Application and Booth Reservations二.受理国内客商出国参展,观战申请一般流程Flow-Chart of Handing with Application for Outbound Exhibitions三.受理展位预订需特别留意的要素Key Factors in Booth Reservation Record四.展位预订表样本Samples of Booth Reservation Form1.展会承办商向展馆预订展位2.参展商向展会组织方预订展位3.参展商通过展会组织方预订客房4.展位租金标准(样板)五.展位预订确认书Letter of Confirmation六.常见的展位类型Booth Types1光地展位Raw Space/Bare Space2.摊位Booth七.展会设备收费价格表样板Service Rate Chart Samples1.展台用水,电,气价目表Price for Water Supply, Electricity and Compressed Air2.电器及通讯设备租用Additional Equipment Rental3.道具租赁价目表Rental for Furniture4.花租赁价目表Rental for Flowers and Plants八,经典对话Classical Workplace Dialogue九.常用句型Useful Drills第二章布展Exhibition Installation第一节报关Customs Declaration一.展览会备案Exhibition Reporting and Registering二.一般展品出入境通关流程Flow-Chart for General Exhibits to get Through the Customs1.国外展品入境通关流程图2.国外展品出境通关流程图3.国外展品出入境报关手续流程图三.常用报关单证Frequently Used Documentation for Customs Declaration1.国外展品进出境所需报关单证2.国内展品出入境报关的主要单证四.常用报关单证样板Documentation Samples1,出口货物报关单样板2.展品报关清册样板3.暂准展览报关清单样本4.进口展览品报关清单样板5.代理报关委托书样板6.原产地证明书样板五.展品进口报关常见形式Common Methods of Import Declaration1.ATA形式2.保税形式3.再出口形式4.进口形式第二节展品运输与保险Exhibits Transportation and Insurance一.展品运输Exhibits Transportation1.展品运输流程图二,展品运输指南样板Sample of Transportation Guidelines1.指定承运商的联系方式Official Freight Forwarder2.货运途径Shipping Routing3.收获人信息Consignee4.运输时间安排表Shipping Deadline5.所需交付的文件Required Documentation6.唛头和包装要求Case Marking and Pacing Requirement7.服务及收费标准Services and Rates for Handing8.保险Insurance9.其他说明Others三.代理运输合同Transportation Agreement第三节展台搭建拆卸Booth Construction and Dismantling一,展台搭建的原则Principles for Booth Construction二,展台承建与租赁服务Construction and Rental Services1.标准摊位装修表格样板2.Standard Package Stand Configuration 标准展台基本设施3.标准摊位装修表格样板4.特殊装修申请表样板三.展台搭建与拆卸须知Instruction for Booth Construction and Dismantling1.标准展台Standard Booth2.光地展台Raw Space3.两曾式展台设计Double-Deck Booth Design4.展馆室内吊点Hanging Points5.非大会指定搭建商登记流程Registration Procedure for Non-Official StandfittingContractors6.展馆管理费用Hall Management Fee7.施工押金Construction Deposit8.加班费用Overtime Charge9.展台清洁Stand Cleaning10.电力供应Electricity Supply11.预订额外设施Additional Facilities实用职业英语会展英语主编:胡志勇Unit1.Historical Development of ExhibitionsUnit2.Value of ExhibitionUnit3 Regional Development of ExhibitionUnit4 International and National Exhibition Organization会展英语Unit 1 Trade ShowTextA How to Organize a Trade Show?TextB How to Organize a Trade Show Display?Unit 2 Exhibition PlanningTextA A Guide to Successful Exhibition Planning in ChinaTextB The 20th China Harbin International Economic and Trade FairUnit 3 Booth DesignText A Exhibition Booth DesignText B how to Create an Exhibit Booth for ImpactUnit 4 Propaganda and ServicesText A Propaganda and Services of the Target CustomersText B Services of the Target CustomersUnit 5 Shanghai World ExpoText A Another Coming-of-age Party for Brand ChinaText B Exibition Registration ProcedureUnit 6 Canton FairText A Canton Fair Sends Multiple Signals on Promoting China's Double-Stable Policy to Ensure Forign Trade Continued to RecoverText B Canton FairUnit 7 Shanghai Auto ExpoText A The 13th Intermational Automobile and Manufacturing Technology Exhibition Strikes High Profile Pose Next SpringText B How to Organize an ExhibitionUnit 8 Exhibition Industry Development in ChinaText A China Has Become the Focus of World Attenion Exhibition Big CountryText B Third Shanghai Intermational Sofware and Applied Products Exhibition 2009Unit 9 Exhibition ServicesText A Exhibitor Service KitText B Hotel Reservation FormUnit 10 Cninese Exhibition IndustryText A Brief Report on the Chinese Exhibition IndustryText B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual Booth Appendix:Exhibition Term会展英语Chapter 1 展会性质确定Confirmation of the Exhibition Character Unit 1 综合会展Comprehensive ExhibitionUnit 2 专业会展Professional ExhibitionChapter 2 展会流程介绍Introduction of the Exhibition Procedure Unit 1 展会时间Exhibition TimeUnit 2 展间交通Exhibition TrafficUnit 3 展见会议Exhibition MeetingChapter 3 展会合同签订Signing Exhibition ContractUnit 1 权力义务Rights and ObligationsUnit 2 付款方式PaymentChapter 4 展会效果确定Confirmation of the Exhibition Impression Unit 1 普效展厅General Exhibition HallUnit 2 特效展厅Special Exhibition HallChapter 6 地接工作介绍Reception Work IntroductionUnit 1 定点集合Setting the Time of AssemblingUnit 2 预定航班Making a Flight ReservationUnit 3 准时接机Meeting at the Airport on TimeUnit 4 地接交通Local TrafficUnit 5 入住酒店Checking into a HotelUnit 6 安排旅游Arranging a TravelUnit 7 展前布置Making Arrangements before an ExhibitionUnit 8 展品运输Exhibit ShippingChapter 7 展品入场介绍Introduction of Exhibition Opening Entrance Unit 1 开闭管时间Opening and Closing TimeUnit 2 通道指引Route DirectionUnit 3 登记指引Register DirectionChapter 8 展厅介绍Exhibition Hall IntroductionUnit 1 功能展厅Functional Exhibition HallUnit 2 国家展厅National Exhibition Hall。
《会展英语》(English for Trade Show and Convention)彭青龙、蓝星、葛建光 编著,上海交通大学出版社,2009年4月第一版课后练习参考答案及课文参考译文附录1课后练习参考答案Unit11. Special terms translation.1)会展业2)展览会、博览会3)贸易展览会4)sample display5)product show rooms6)exhibition organization2. Reading comprehension.1 C2 A3 D4 B5 A6 A7 C8 A9 C 10 D3. Reading comprehension.1 C2 D3 A4 D5 C4. Translate the following sentences into Chinese.1)筹会时间需多久?他在会议室的留言版上留了言吗?2)由于会展业有巨大的经济效益和社会效益,很多国家,尤其是发展中国家,为了振兴国民经济,都将发展会展业作为头等大事。
3)通过世博会,不但可以了解参展的国家和人民,而且懂得他们是怎样处理这些大项目的。
4)世界各国汇聚国际博览会,探讨经济问题,展示各自最佳的奇妙、创新之作。
5)在组织与举办全球展览会方面,德国独占鳌头。
德国承办全世界三分之二的主要商业展览,而且世界十大展览公司中有六家都来自德国。
Unit 21)展览会批文2)品牌知名度3)招展4)potential exhibitors5)similar exhibition6)audience invitation2. Cloze test.1 C2 D3 A4 C5 A6 B7 B8 D9 C 10 C3. Reading comprehension.1 C2 A3 C4 D5 A4. Translate the following sentences into Chinese.1)谁将主持管理层会议?2)劳驾,请问接待室在哪里?3)出席会议时,我们每人都必须佩戴标有名字的胸卡。