牛津高中英语模块四unit1—1教案(advertising)

M4U1 Part4 Grammar and usageDirect speech and reported speech【设计思想】本堂课是以让学生辨识直接英语和间接引语，如何将陈述句、疑问句、祈使句改为间接引语等为主的语法课。

语法课的教学目标包括帮助学生理解并掌握比较人、物体及事物的表达方式；也包括使用适当的语言形式进行描述和表达观点、态度和情感等语言基础知识。

当然，语法教学不能让学生死记枯燥的规则。

教师必须创设具体语境，让学生在真实的语言情景中学习，在语境中学会运用规则。

【教学目标】1. Get to learn the difference between direct speech and reported speech or indirect.2. Learn how to change direct speech into indirect speech in different tenses.3. Learn to use indirect speech in statements, questions and imperative sentences.【重点难点】After learning Linking verbs, the students will know how to apply these rules into practice.【教学环节】Step 1 Words and expression reviewMake a dialogue with some Ss to introduce the topic.Step 2. Direct speech and reported speech1. What should we pay attention to when changing direct speech into repored speech?(1) personal pronouns and tense(2 )adverbials of time and place(3 )other casesStep 3. How to use reported speech to report（the style used inwriting to reportwhat someone saidwithout repeatingtheir actual words.）【要点】（根据学whether生情况可作调整）1. 标点符号的变化：He said to me, “Don’t live in London!”= He told me not to live in London.2. 语序的变化：疑问语序变为陈述语序。

Unit 1 Advertising教学设计The analysis of this Unit:This unit introduces and develops the theme of advertising.Teaching aims:1. To learn about topics related to advertising.2. To gain knowledge about the ads, the social effects of advertisements and how towrite an advertisements.3. To learn how to read expository writing.4. To practice and reinforce integrated skills of listening, speaking, reading and writing.Teaching periods:Welcome to the unitThe analysis of this part:Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign.Teaching aims:1. To discuss and get some ideas of the two main types of ads and their respected purposes.2. To get involved in the discussion and practice their spoken English.Teaching procedures:Step one: Lead-in1. Ask Ss to present some ads to the class.2. Discuss those ads3. Free talksa) Where do you find these ads?b) What are ads used for?Suggested answers:a) on billboards, TV, the radio in magazines/newspapers/leaflets given out in the streets.b) To promote a product or services, to believe in an idea.To educate people about health, safety or any other issue which affects public welfare.Step two: Picture talking:1. Project Hope---How do you feel when you see the child in the big eye?---What would you like to do for the child after seeing this ad?----What do you think the purpose of Project Hope is ?[来源:学科网ZXXK]This picture is intended to make people aware of the importance of Project Hope.It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people.The purpose of Project Hope : It aims to help young people who have dropped out of school return to school. It aims to develop basic education in poor areas in child, especially in western china, with money collected from society. Nowadays it pays special attention to children of laid-off workers in cities.2. the software ad--- What do you know from this ad?--- If you intended to buy some cheap learning software, would this advertisement help you?3. Oxlin Airlines---- What does the advertisement try to sell a product or service?4. Earth Day----Why does this ad. Use the image of a bird’s nest?----Do you think this advertisement helps to make people aware of environmental problems?----What do you think Earth Day is all about ?Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today Earth Day is celebrated annually by almost every country throughout the world.5. Say no to drugs---the anti-drugs campaign[来源:]------Do you think drugs are harmful?------If someone takes drugs, what coul d happen to him or her?------Does the ad teach you about the bad effects of taking drugs?What are they?6. the Shampoo ad----what kind of people do you think this ad is targeting? Why?----Younger people, especially girls or females. Because they pay more attention to their appearance.---hair.------Do you think this ad will successfully persuade people to buy this shampoo? Step three: Discussion1. Ask Ss to discuss th ree questions in pairs or groups.2. summary.Step four: Language focus1. advertise ---advertising advertiser advertisement登广告：在公告，如报纸上询问或寻找：advertise for an apartment.登广告寻求公寓房2. make sb. aware ofWhat the teacher said made me aware of the importance of English.Be aware ofThe little child is not aware that he is faced with danger.You are not aware how worried I felt about your safety.3.dangerC/n Waste must be treated so that it does not become a danger to life.That man is a danger to society.C/n A soldier’s life is full of danger in war.In danger (of ) …. / out of dangerThe man is in danger because the tiger besides him is dangerous.4. similar be ~ toSimilarityThere are some similarities and diffe rences between American English and Britain English.Your views on education are ~ to mine.5. may have doneHe may have missed his train.They may not have finished the work by now.Homework 1. preview reading part2. Translation1. 这家旅馆提供练好的服务。

Unit 1 AdvertisingProjectDeveloping an Ad CampaignTeaching Aims:●To learn about some basic information about an ad campaign●To apply what they have learnt to develop an ad campaign Teaching Key Points & Teaching Difficulties:How to help them to develop an ad campaignThe usage of some key wordsTeaching Procedure:Step One: ReadingT: (Greet the class as usual) In this unit we have learnt what an advertisement is and even have written one in the last lesson.Then do you know what an ad campaign is?Ss: No.T: Ok. In this lesson we will go on with this topic. Please open your text books at page 18. Read the article silently as quicklyas possible to answer the following questions:1)What is an ad campaign?2)What must you have in mind when you start a successful adcampaign?3)What questions must you first consider in an ad campaign?Ss: …Suggested Answers:1.It is an organized programme of advertisements usingvarious kinds of ads to reach a particular audience.2.We must have a clear goal and target audience in mind.3.We must first consider the following questions:Who is the audience for our ad campaign?What do we want our ad campaign to say?How do we reach our audience?T: Very good! Now I think you have got a general idea of the passage. In fact, nowadays people all over the world use themedia to advertise for the benefit of the public or publicwelfare.Read the second article and answer.1. What is the subject of this ad campaign?2. Why do they build this ad campaign?3. Who is the target audience for this ad campaign?4. What is the ad campaign aimed to do?5. What is the slogan for this campaign?Suggested Answers:1. Anti-smoking.2. Because the problem costs countries a lot of money and causes greatdamage to thewelfare of the people.3. High-school teenagers.4. To discourage young people from smoking.5. Smoking kills!Step Two: Developing an ad campaignT: Ok, next we will plan and conduct an ad campaign, promoting a public welfareproblem. Discuss the questions on Page 19 with your group members. Planning:Decide which subject you are interested in and choose one for your ad campaign. You should have a clear idea of the goal, the target audience, the message of your ad and the media you will use.Preparing:Divide the work to each group member.Producing:Put what you have written together and add a logo. You must proofread your ad campaign proposal and correct mistakes if they are any. Presenting:Present your ad campaign to the class.Step Three: Homework:To do Parts B1 and B2 on Page 91 in Workbook. To do Parts D1 and D2 on Page 93 in Workbook.。

Unit 1 AdvertisingReading: AdvertisementTeaching Aims:●To learn more about advertisements●To learn how to read a expository writing●To read the passage Advertisements and complete related answers●To improve their reading comprehension skill by fullyparticipating in all activitiesTeaching Key Points & Teaching Difficulties:◆How to improve their reading ability through teaching activities◆How to let them gain some insight into advertisements and helpthem deal with advertisements in their daily life◆The usages of some key wordsTeaching Procedure:Step One: Leading-inT: (Greet the students as usual)In the last lesson we discussed fouradvertisements and talked about their effects on us. Today wewill go on to learn more about ads by reading a passage calledAdvertisements. Please look at the title and tell me:What might be talked about in the article?Ss: … (Any possible answers are acceptable)(This step is to help them predict the contents of the passagewhich is of great help to improving their reading comprehensionability)Step Two: Reading ComprehensionT: Very Good! Now let’s read the article to check whether your prediction is correct or not. First of all, please open your bookto page 2. Go through the questions in part A first and then readthe text silently to find the answers to the three questions:1)What do ads try to persuade people to do?2)What does PSA stand for?3)What do PSAs aim to do?(Remind students to use skimming and scanning skills to focus onand identify the information needed to answer these questions.Let them pay attention to the three subtitles in the passage whichcan help them find the information they want. )Ss: … (Encourage them to give their answers in their own words.)Suggested Answers:1)To buy a product service or service, or to believe in an idea.2)Public service advertisements3)They aim to teach us and help us lead better lives.T: Wonderful! Since we read the article once, I think you can ageneral idea of the passage. But if you want to get a betterunderstanding of the article, you should read an article severaltimes. So please look at Part C1 on page 4. Do the true and falseexercise.Part C1:●Most people are not aware of how many ads are around them.●Advertisements are always meant to promote a product orservice.●PSAs are only found in newspapers and on TV.●PSAs and commercial ads use some of the same methods.●Commercial ads often give us valuable information about how tolive our lives.●An ad warning people against smoking is an example of a PSA. Ss: … (Ask them finished it individually)Suggested Answers:1. T2. F3. F4. T5. F6. TT: Great! Now I think most of you have got a better understanding of the article. Next let’s go on to do the exercise in Part C2. Please go over the article again and answer the following questions.Part C2:●Where are advertisements usually found?●What is the major distinction between commercialadvertisements and PSAs?●Why are some of the advertisements clever according to thearticle?●When did China begin a nationwide public serviceadvertising campaign?●Why should we follow the advice in PSAs?Step Three: Reading StrategyT: Now you have read the article twice. I think most of you have no difficulty in understanding it. Yet different types of passagesrequire different reading strategy. The article we have learnt is anexpository writing. Then:Do you know how to read an expository article?Ss: No.T: Ok. Please read the reading strategy on page 3 and try to answer the two questions:1)What is expository writing meant to do?2)What is its basic format?Ss: …(Remind them to concentrate on the letters in bold )Possible Answers:1)It is meant to introduce you to basic information on a topic.2)It usually follows the basic format: introduction of the subject,examples and facts that develop or support the idea,conclusion.T: Good! If you read expository writing in future, remember to use what you have learnt today. It will help you get a good understanding of the passage and improve your reading ability.That’s all for the reading. If you have any problem, please point it out and ask me for help.(Give explanations if necessary and ask them complete the left exercises after class.)The Keys to Part D:1.h2.c3.b4.d5.f6.g7.e8.aThe Keys to Part E:1.dealing withments3.promote4.fool5.even if6.cheated7.campaigns8.benefitStep Four: Post-reading DiscussionT: Well done! Last but not least, work in pairs and discuss these questions with your partner.1)What are the differences between commercial ads and publicservice ads?2)Do you think young people are easily persuaded by ads? Why orwhy not?3)What is the best PSA you have ever seen? Why do you think itis impressive?(This serves as a consolidating exercise for students to practise their spoken English. Encourage them to discuss freely and bravely in English and later ask some students to express themselves.)Step Five: Homeworkto complete the remaining exercises on Page 4 and 5.to do parts A1 and A2 on Page 90 in Workbook。

牛津译林版英语高一下册Module 4《Unit 1 Advertising》word教案课前学习：翻译以下短语：分数、小数和百分数趋势、范围和限度在高峰一张条形表采访表相关问题时髦音乐互动多彩肯定与否定祁使与感叹后悔做某事多达对…感到惊讶令人回味对……感到厌烦评论为了…利益发起系列广告社会关注打动某人目标受众心中想着决心做某事投合某人关心担心把…讲清楚使……构成整体提出一个口号翻译以下句子：1与单个广告不同的是，系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。

2你得确切地知道你想传递给人们的信息是什么，你又想让他们做什么，这很重要。

3要始终迎合受众的反应，这很重要。

4选择广告方式的主要依据是目标受众，以及何种广告最能被这一特定群体所接受。

课堂学习1 design dresses /the National Stadium 设计服装/国家体育馆design a plot for one’s new novel为新小说拟定情节 a perfect crime 筹划一个天衣无缝的犯罪 the well paper design 墙纸的图案be of poor design 设计很差have designs on one’s money /life 觊觎某人的钱/想杀害某人by design 故意地2 react vi. (1)反应，反抗〔常与to连用〕How did your mother react to the news? She reacted by getting angry.你妈妈对这个消息的反应怎样？她的反应是非常生气。

The eyes react to light. 眼睛对光起反应。

(2)〔常与against连用〕反抗，反对Children tend to react against their parents by going against their wishes．孩子往往故意不听父母的话来示抗拒。

课题：M4U1 AdvertisingTeaching procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.T: (Greeting the class as usual) Now we will talk about advertising. Then by the way:Do you like reading or watching advertisements?What kind of ads do you like best? And why?Where can you find advertisements?(T can give the students enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interest inthe topic.)Ss: … (Encourage them to express themselves)T: That’s good! So in fact we are living in a wor ld of ads and whether you like or not, they are influencing our life. Ok, now please open your book to page 1. Here are four pictures. You may have seen some similar to them. Next please discuss them in groups of four and try to answer the following questions:What can you see in the picture? What can you read on it?What does it persuade us to do or what does it try to tell us?Ss: …(Show the pictures in pairs and let the students to discuss them one by one. Remember to give them enough time to think about the above questions)Step 2 ObservationAsk students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements. T: Well done! Now you can see that advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Next please look at the table below and then go through the four pictures again. Later on put each of them in the correct group.T: Wonderful. I think most of you have realized the difference between the two. And in the reading we will have a further discussion.Step 3 DiscussionOrganize the students into four groups and ask each group to talk about one of thefour pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion.Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.Step 4: DiscussionT: So, now look at the three questions and discuss them in groups of four.1) What was it? Now do you believe that advertisements tell the complete truth?2) What is/are your favorite advertisement(s) making you think about problems in society or about people who need help? Why?3) What do you think makes a good advertisement?Ss: …(T can help the students to conduct the activity and encourage them to work together to complete the task. Later let some students to show off.) T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life.Step 5 HomeworkAsk students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it. Language Points1. advertise (P1)⑴ v.为……做广告，登广告宣传advertise sth. in the news paperThe perfume has been adve rtised in all the major women’s magazines.这种香水在所有主要的女性杂志上都做了广告。

Unit 1Advertising教课方案The analysis of this Unit:This unit introduces and develops the theme of advertising b5E2RGbCAP.Teaching aims:1.To learn about topics related to advertising.2.To gain knowledge about the ads, the social effects of advertisements and how to writean advertisements.p1EanqFDPw3.To learn how to read expository writing.4.To practice and reinforce integrated skills of listening, speaking, reading and writing DXDiTa9E3d. Teaching periods:Welcome to the unitThe analysis of this part:Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign RTCrpUDGiT. Teaching aims:1.To discuss and get some ideas of the two main types of ads and their respected purposes.5PCzVD7HxA2.To get involved in the discussion and practice their spoken English jLBHrnAILg.Teaching procedures:Step one: Lead-in1.Ask Ss to present some ads to the class.2.Discuss those ads3.Free talksa)Where do you find these ads?b)What are ads used for?Suggested answers:a) on billboards, TV, the radio in magazines/newspapers/leaflets given out in thestreets.xHAQX74J0Xb)To promote a product or services, to believe in an idea LDAYtRyKfE.To educate people about health, safety or any other issue which affects public welfare. Zzz6ZB2LtkStep two: Picture talking:1. Project Hope---How do you feel when you see the child in the big eye?dvzfvkwMI1---What would you like to do for the child after seeing this ad?rqyn14ZNXI----What do you think the purpose of Project Hope is ?EmxvxOtOcoThis picture is intended to make people aware of the importance of Project Hope SixE2yXPq5.It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people.6ewMyirQFLThe purpose of Project Hope : It aims to help young people who have dropped out of school return to school. It aims to develop basic education in poor areas in child, especially in western china, with money collected from society. Nowadays it pays special attention to children of laid-off workers in cities.kavU42VRUs2.the software ad---What do you know from this ad?---If you intended to buy some cheap learning software, would this advertisement helpyou?y6v3ALoS893.Oxlin Airlines---- What does the advertisement try to sell a product or service?M2ub6vSTnP4. Earth Day----Why does this ad. Use the image of a bird0YujCfmUCw’snest?----Do you think this advertisement helps to make people aware of environmentalproblems?eUts8ZQVRd----What do you think Earth Day is all about ?Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today Earth Day is celebrated annually by almost every country throughout the world.sQsAEJkW5T5.Say no to drugs---the anti-drugs campaign------Do you think drugs are harmful?------If someone takes drugs, what could happen to him or her?GMsIasNXkA------Does the ad teach you about the bad effects of taking drugs?TIrRGchYzgWhat are they?6. the Shampoo ad----what kind of people do you think this ad is targeting? Why?7EqZcWLZNX----Younger people, especially girls or females. Because they pay more attention to their appearance.---hair lzq7IGf02E.------Do you think this ad will successfully persuade people to buy this shampoo?zvpgeqJ1hkStep three: Discussion1.Ask Ss to discuss three questions in pairs or groups NrpoJac3v1.2.summary.Step four: Language focus1. advertise ---advertising advertiseradvertisement 1nowfTG4KI登广告：在通告，如报纸上咨询或找寻：advertise for an apartment.登广告追求公寓房fjnFLDa5Zo2. make sb. aware ofWhat the teacher said made me aware of the importance of English tfnNhnE6e5.Be aware ofThe little child is not aware that he is faced with danger HbmVN777sL.You are not aware how worried I felt about your safety V7l4jRB8Hs.3.dangerC/n Waste must be treated so that it does not become a danger to life83lcPA59W9.That man is a danger to society.C/n A soldier’ s life is full of danger in war.In danger (of )/ ⋯out.of dangerThe man is in danger because the tiger besides him is dangerous mZkklkzaaP.4. similarbe ~ toSimilarityThere are some similarities and differences between American English and Britain English.AVktR43bpwYour views on education are ~ to mine.5. may have doneHe may have missed his train.They may not have finished the work by now.Homework1. preview reading part2.Translation1.家旅供给好的服。

牛津译林版高中英语必修四课题：M4Unit1 Project 第10 课时总10 课时Teaching Procedures;Step 1: Lead-in1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign saysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it better.1)Why is anti-smoking chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:1. build—built---buil t①建立，创立：build a nation 建立一个国家built a successful business out of their corner grocery store.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.行政部门资助了好几幢新楼的建筑项目We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出一只手臂③到达I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决心/改变主意4. figure out①理解，弄明白I can’t figure out why he quit his job.②想出，计算出Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me thinking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定；决定Vt.确定determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决心做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。

Module 4 Unit 1 Advertising （For teachers）Welcome to the Unit1 advertise vt. 为…登广告People advertise things they wish to sell.vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement＝advertiseput /place an advertisement in a newspaper for 在报纸上登广告招聘advertiser 登广告的人广告商advertising n. 广告业China Daily has plenty of ___________(广告) advertisements2 aware意识到的；明白的，熟知的，有意识be aware of知道eg. He wasn’t aware of the danger.be aware + that-从句/ wh-从句觉察到eg. She was aware that something was burning.她觉察到有东西烧着了。

be aware how/whether 知道/意识到多么/是否。

我清楚工作职位非常少。

I am aware that very few jobs are available.Reading1 intend v. 打算(1)intend to do sth. / doing sth.打算干……What do you intend to do?你打算做什么? (2) intend sb to do sthintend sb. for这两种用法也常用被动be intended to do/be intended for被打算….a book intended for children/ the old(3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用designintend that-从句They intend that the plan should be put into practice within the year.→They intend the plan to be put into practice within the year.intention n. 目的，意图I’d like to go to the cinema with you，Dad.Sorry, my darling, but the film is _________for adults only.A admittedB intendedC promisedD permitted (B)2 。