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Unit 1 Lesson AP2 Aa8 b2 c1 d4 e145 f6789 g1367 h145 i67 P3 ABP3 B1F 2T 3F 4T 5T 6F 7TP4 B YesP6 A1.Sigapore FallsAndes Cave BaikalSahara ’sP8 A2P8 B1257P8 AThe picture on the right.P9 B1.very famous buildings2.made of glass, steel,concrete3.designed4.style5.19986.452 meters high7.both the modern and the traditional side of my countryP10 A1.world-famous museum,Paris, 500 years,sixmillion2.ancient capital,big enough,millionsof,shopping centerP10 B1.Louvre Museum2.Kyoto,Japan3.19894.Hiroshi Hara5.To cope with the millions of visitors6.brings new life into the city center7.an ugly, modern mistakeP11 BAnswer 3P11 CAnswer 2467Lesson BP13 ASentences and 5 are True.;halfway,not all the way4. False;from far away,not close up P13 B1.thousands2.by car3.unimpressedP14 B1b 2c 3b 4c 5cP15 A2e 3c 4a 5d 6f 7h 8bP16 C1.man2.something being built3.goes up4.but on the other hand5.building down6.underground7.above ground8.living in a cave9.True10.That’s right.11.all these buildings popped up12.I’ll bet.13.Maybe14.You know what?15.you are too much.P181.construction site2.buildings3.admires4.skyscrapers5.taking pictures6.something famous7.the rich and famous stay8.what’s being built9.turns out10.parking garageUnit 2P20 B3.address4.P20 A1b 2a 3cP21 B1.friend2.to All3.keyboard4.coffeeputer6.fiveP21 B On typewritersP24 A1.pet phonesP24 BConversation 1:a.not very affordableConversation 2P24 A message on the rightP25 BP25 AToaster,microwave,coffeemaker,clock,washing machine,lights,hearter,airconditioner,refrigerator,telephoneP26 B1.T2.T3.F;not coffee maker,but clock4.F;not today live,but in the future will be5.F;not wanted,but didn’t w ant6.F;not allP27 CA3 b6 c4 d2 e5 f7Lesson BP29 A2.T3.T4.F;computer,not cell phone5.T6.F;e-mails,not phones7.T8.T9.F; not reliableP30 B1.T2.T3.F;today,not tomorrow4.F;a typewriter,not a computer5.T6.F;terrible,not happyP31 A2a 3b 4a 5b 6bP32 C1.weren’t that bad2.as for3.oh my gosh4.were so unreliableed to crash all the time6.as affordable or as fast as7.as fast as some of the newer,more expensive ones8.nowadaysed to use the ones at the university10.No big deal11.in those daysP33 ATobuy,tosee,viewing,attractive,innovative,r eliable,affordable,watchingP341.term paper2.technologyed to4.reliable5.models6.didn’t use toputer labs8.the electricity went out9.old-fashioned10.assignmentUnit 3 Lesson AP35 A2D 3G 4C 5F 6B 7H 8EP36 A1.international correspondent2.journalist and photographerP36 B1C 2D 3C 4B 5B 6DP41 A1.likesP41 B1.the comics page, the horoscope,the price2.the news coverage,the headlinesP41 ABack row,left to right:Tom,Joseph,Olivia,Randy;Front row:TinaP41 B1.OliviaP43 A1.They Couldn’t Communicate2.A Dangerous Occupation3.Silent Beauties4.A Very Busy ThiefB.not communicate with each otherslipped on icewere camelsdidn’t return it to the car dealerP44 AFirst story: Kangaroo to the rescue!Second story: An underwater post office?P44 B1.10 divin g tourists’ attention Lesson BP46 ASentences 1,3 and 7 are True.2.False;boring and not very creative,notinteresting and very creative;doesn’t think5. False;news anchors,not cameramen;doesn’t feelP46 B:d :b :e :a:cP47 B1b 2c 3b 4ª 5cP48 AP49 C1.stuff ’t he that the silver guitar 5.long,black hair spiky hair that really cool white suit one sitting down the long hair and glasses11.what are you waiting for?12.Are you kidding13.I hardly know her14.Somehow15.You are kidding me5.6.Unit 4 Lesson AP52 B.P52 C1c 2a 3d 4b 5f 6eP53 A1.DianeBboss→customers late→punctual Yesterday→Last week ten→eightquestion→energyP54 BJuan has been studying Japanese. Greg has beenmarried for two years.P57 Dguide designer attendant hand officer driver instructor directorP57 E1b 2f 3d 4h 5c 6a 7c 8gP58 A flight attendantB 1No 2No 3No 4YesP59 A1.become a teacher2.the teaching program is very good3.a lot of practice4.young kids5.graduate from the university next June6.a kindergartenP59 BPosition:brochure designerRequirements:computerskills;cooperative;flexibility in working hours;available right nowOptional ListeningArmation messages2.warm and friendly3.three days a week4.she always screams and she has to avoidhurting her voice5.by using her voice6.a computer, a real personP61 A.1.Ken2.Steven3.Ken4.StevenP61 B.1.interviews2.introduces3.famous4.loves5.videotape6.moves7.drive8.independent9.stressful10.hiredUnit 4 Lesson BP63 A2.False;ten,not five3.False;hospital,not computer company4.True5.True6.TrueB.2d 3f 4c 5a 6g 7eP64 B1.True2.False; sell software, not train people3.False; wants to know about Claudia’s experience4.True5.True6.True7.False; calls, not e-mailsP65 A2a 3c 4b 5cP66 C1.Thanks very much for coming in.2.your resume3.Here you are4.tell you a little bit5.looking for someone6.flexibility7.a pleasant manner with customers8.I’m really good at that.9.your experience with software programs10.how to use a similar software product11.We’ll be in to uche on13.by the way14.somethingP681.position2.mentions3.trained4.current5.sales awards6.impressive7.is right for the job8.calls to offer Claudia the position9.leaves a message10.she almost falls over the sofa trying toget to the phoneUnit 5P69 A.1.purchase,employs2.develops,ship,manage3.advertse,competeP70 ARichard Branson,Virgin Group(Ltd.)B1,3,4,5,7,8P71 B.About, a large number of, over, up toP74 C1. a hobby2.students3.Jerry and David’s Guideputers5.grew quickly6.Internetlions ofrmation9.e-mail services10.profitP75 B1.for mountain climbing2.for trimming hair3.for relaxing4.for opening bottles5.for slicing food6.for cleaning tonguesP76 B1.April 4,19752.Bill Gates and Paul Allen3.Redmond, Washington, United States4.Worldwide5.Microsoft Windows operating systems , Microsoft Office suite, computer hardware products, home entertainment products6.Nearly 90,000 in 105 countries by 2008P77 A1.department stores, shopping malls2.put up their Christmas window displayspanies just want them to spend more money4.we can start thinking about what we really need in lifeP77 B1.Buy Nothing Day2.They shouldn’t spend any money for 24 hours3.In over 15 countries4.Canada5.The start of the Christmas shopping season6.People are forgetting the real meaning of the holidays.7.People’s idea about shoppingP78 A1b 2d 3e 4g 5f 6a 7c 8hP79 B1a 2bP81 A2e 3a 4f 5d 6cB1.executives2.brochures3.smoothie4.word of mouth5.flyers6.a janitorial serviceP82 B1f 2c 3b 4a 5c 6dP83 ASentences 2,4,5 and 8 are True.1.False;commercial, not a film school project2.False;was sick,not had to study,satisfactory,not unsatisfactory7.False;make more tapes,not remake the tape P84 C1.that should do it2.Check3.Hello there4.the most successful5.excellent quality6.great design7.affordable prices8.Why9.stylish10.100% genuine11.talk about12.folks13.the best product14.the right price15.encoreP85 A3.skies4.news5.driving6.worldP861.shoot2.president3.starring4.founded5.show off6.describes7.lies down on it8.falls asleep9.when the phone rings10.so they have described to hireUnit 6P88 B1.summer house2.limousine driver3.designer clothes4.private school5.personal trainer6.luxury suite7.credit card8.private jet9.spending moneyP89 AThe Burj Al Arab HotelP89 B1P 2P 3R 4R 5B 6B 7P 8PP90 BThe man bought the friend won the prize. P93 A bB1D 2D 3JC 4JC 5D 6D 7J 8JAbrand new,20th’s friendP94 B1.When she was a university student.2.Not at was an old little red Toyota.3.She worked the whole summer vacation in a restaurant.4.Yes,she took all her friends driving around every weekend.5.An accident destoryed the car.A1f 2d 3c 4b 5e 6aP95 Bhourswas working so hard to pay for a big house,expensive furniture, a new car,and all the “important”things in life.out on her houseboathears ducks and birds.can go fishing from her living room.weekends, she goes along the river on her boat,exploring new places.P95 C246P97 B1.They will sell their knowledge about using plants plants as medicine.2.They will get jobs and education for their people to save their culture and language.3.The monks record and sell their music.4.They use the money for summer camps for teenagers.P97 C1.False 2False 3True 4True 5Fslse 6TrueLesson BP99 A2f 3b 4a 5c 6h 7g 8eP99 B2.Calum:take a holiday3.Natalie:buy a car or cars; buy a house;invest money for the future4.Dave:spend it (money) as fast as possible; buya car or carsP100 B1a 2b 3b 4c 5cP101 A;everything,not nothing;land,not luck;never,not always; in Europe,not on a farm in Minnesota ;doesn’t have enough cashP102 C1.apparently ’re kidding!never knew anything that was it !you not have known’m telling youno one knewfactwonderwould have thought’m a little short on’m good for itP103 Bmuch as possible stores it hours ,alwaysP104wyer2.turns out3.has left everything to4.will5.well-off6.never spent any money7.invest in land8.treat them all to dinner9.short on cash10.borrow money to pay for dinnerLocal girl rescuedShe may have broken leg, but she can’t be happier. Morgan Bailey, 11, is happy to be alive.Tuesday was like any other day for Morgan. She was at school. It was fourth period, and she was the first student to arrive in the gymnasium for her physical education class. Suddenly, there was a loud noise.“There was a sharp cracking noise and then a loud boom. After that, I don’t remember anything.” said Morgan.The roof of the gymnasium had collapsed under the heavy snow. Morgan was trapped underneath, she couldn’t escape.“I woke up and there was a big piece of wood on my leg, I couldn’t move it. I was starting to get cold.”Fortunately, help was nearby. A new program using “rescue robot” was tried for the first time.“We were nervous about using the robot,” said Derrick Sneed the man in charge of the program，“but in the end ,the robot gave us reliable informat ion. It was extremely well.”The rescue robot was able to go into the gym and locate Morgan’s exact position.“We send in robot first because it may not be safe for humans,” said Mr. Sneed. “Human beings are not as useful as robots in some situations.A gas leak, for example, could kill you or me, but wouldn’t hurt a robot.”Although it didn’t happen in Morgan’s case, some rescue robots can bring fresh air or water to people who are trapped.Rescue robots go into rough, dangerous places. They work in life or death situations. They have to be durable.Doctor says that Morgan is doing well. She should be going home in two or three days. What is the first thing she wants to do after she gets out of the hospital?“I want to meet my hero,” laughs Morgan, “that little robot that saved my life！”Ad or no adIs advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You have to advertise, sell products and makemoney.！Not every company thinks that way. The No-Ad company (“no-ad”stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960, and is successful today. Their products are still affordable because the company saves the money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.No-Ad sells by word of mouth. “Word of mouth advertising”happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best”or “Everyone loves this product”, it can sound insincere or unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends’opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages too, it’s cost-effective (after all, it’s free). And a company doesn’thave to create a complex business plan to do it. Here is some advice for small business about word- of-mouth advertising: Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards.Only say positive things about your company. Don’t say negative things about your company.Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.。
Unit 1 Lesson AP2 Aa8 b2 c1 d4 e145 f6789 g1367 h145 i67 P3 ABP3 B1F 2T 3F 4T 5T 6F 7TP4 B YesP6 A1.Sigapore FallsAndes Cave BaikalSahara ’sP8 A2P8 B1257P8 AThe picture on the right.P9 B1.very famous buildings2.made of glass, steel,concrete3.designed4.style5.19986.452 meters high7.both the modern and the traditional side of my country P10 A1.world-famous museum,Paris, 500 years,six million2.ancient capital,big enough,millions of,shoppingcenterP10 B1.Louvre Museum2.Kyoto,Japan3.19894.Hiroshi Hara5.To cope with the millions of visitors6.brings new life into the city center7.an ugly, modern mistakeP11 BAnswer 3P11 CAnswer 2467Lesson BP13 ASentences and 5 are True.;halfway,not all the way4. False;from far away,not close up P13 B1.thousands2.by car3.unimpressedP14 B1b 2c 3b 4c 5cP15 A2e 3c 4a 5d 6f 7h 8bP16 C1.man2.something being built3.goes up4.but on the other hand5.building down6.underground7.above ground8.living in a cave9.True10.That’s right.11.all these buildings popped up12.I’ll bet.13.Maybe14.You know what?15.you are too much.P181.construction site2.buildings3.admires4.skyscrapers5.taking pictures6.something famous7.the rich and famous stay8.what’s being built9.turns out10.parking garageUnit 2P20 B3.address4.P20 A1b 2a 3cP21 B1.friend2.to All3.keyboard4.coffeeputer6.fiveP21 B On typewritersP24 A1.pet phonesP24 BConversation 1:a.not very affordableConversation 2P24 A message on the right P25 BP25 AToaster,microwave,coffeemaker,clock,washing machine,lights,hearter,airconditioner,refrigerator,telephoneP26 B1.T2.T3.F;not coffee maker,but clock4.F;not today live,but in the future will be5.F;not wanted,but didn’t w ant6.F;not allP27 CA3 b6 c4 d2 e5 f7Lesson BP29 A2.T3.T4.F;computer,not cell phone5.T6.F;e-mails,not phones7.T8.T9.F; not reliableP30 B1.T2.T3.F;today,not tomorrow4.F;a typewriter,not a computer5.T6.F;terrible,not happyP31 A2a 3b 4a 5b 6bP32 C1.weren’t that bad2.as for3.oh my gosh4.were so unreliableed to crash all the time6.as affordable or as fast as7.as fast as some of the newer,more expensive ones8.nowadaysed to use the ones at the university10.No big deal11.in those daysP33 ATobuy,tosee,viewing,attractive,innovative,reliable,affo rdable,watchingP341.term paper2.technologyed to4.reliable5.models6.didn’t use toputer labs8.the electricity went out9.old-fashioned10.assignmentUnit 3 Lesson AP35 A2D 3G 4C 5F 6B 7H 8EP36 A1.international correspondent2.journalist and photographerP36 B1C 2D 3C 4B 5B 6DP41 A1.likesP41 B1.the comics page, the horoscope,the price2.the news coverage,the headlinesP41 ABack row,left to right:Tom,Joseph,Olivia,Randy;Front row:TinaP41 B1.OliviaP43 A1.They Couldn’t Communicate2.A Dangerous Occupation3.Silent Beauties4.A Very Busy ThiefB.not communicate with each otherslipped on icewere camelsdidn’t return it to the car dealerP44 AFirst story: Kangaroo to the rescue!Second story: An underwater post office?P44 B1.10divin g tourists’ attentionLesson BP46 ASentences 1,3 and 7 are True.2.False;boring and not very creative,not interestingand very creative;doesn’t think5. False;news anchors,not cameramen;doesn’t feelP46 B:d :b :e :a:cP47 B1b 2c 3b 4a 5cP48 AP49 C1.stuff ’t he that the silver guitar5.long,black hair spiky hair that really cool whitesuit one sitting down the long hair and glasses11.what are you waiting for?12.Are you kidding13.I hardly know her14.Somehow15.You are kidding me5.6.Unit 4 Lesson AP52 B.P52 C1c 2a 3d 4b 5f 6eP53 A1.DianeBboss→customers late→punctual Yesterday→Last week ten→eightquestion→energyP54 BJuan has been studying Japanese. Greg has beenmarried for two years.P57 Dguide designer attendant hand officer driver instructor directorP57 E1b 2f 3d 4h 5c 6a 7c 8gP58 A flight attendantB 1No 2No 3No 4YesP59 A1.become a teacher2.the teaching program is very good3.a lot of practice4.young kids5.graduate from the university next June6.a kindergartenP59 BPosition:brochure designerRequirements:computerskills;cooperative;flexibility in working hours;available right nowOptional ListeningArmation messages2.warm and friendly3.three days a week4.she always screams and she has to avoid hurting her voice5.by using her voice6.a computer, a real personP61 A.1.Ken2.Steven3.Ken4.StevenP61 B.1.interviews2.introduces3.famous4.loves5.videotape6.moves7.drive8.independent9.stressful10.hiredUnit 4 Lesson BP63 A2.False;ten,not five3.False;hospital,not computer company4.True5.True6.TrueB.2d 3f 4c 5a 6g 7eP64 B1.True2.False; sell software, not train people3.False; wants to know about Claudia’s experience4.True5.True6.True7.False; calls, not e-mailsP65 A2a 3c 4b 5cP66 C1.Thanks very much for coming in.2.your resume3.Here you are4.tell you a little bit5.looking for someone6.flexibility7.a pleasant manner with customers8.I’m really good at that.9.your experience with software programs10.how to use a similar software product11.We’ll be in to uche on13.by the way14.somethingP681.position2.mentions3.trained4.current5.sales awards6.impressive7.is right for the job8.calls to offer Claudia the position9.leaves a message10.she almost falls over the sofa trying to get to the phoneUnit 5P69 A.1.purchase,employs2.develops,ship,manage3.advertse,competeP70 ARichard Branson,Virgin Group(Ltd.)B1,3,4,5,7,8P71 B.About, a large number of, over, up to P74 C1. a hobby2.students3.Jerry and David’s Guideputers5.grew quickly6.Internetlions ofrmation9.e-mail services10.profitP75 B1.for mountain climbing2.for trimming hair3.for relaxing4.for opening bottles5.for slicing food6.for cleaning tonguesP76 B1.April 4,19752.Bill Gates and Paul Allen3.Redmond, Washington, United States4.Worldwide5.Microsoft Windows operating systems , Microsoft Office suite, computer hardware products, home entertainment products6.Nearly 90,000 in 105 countries by 2008P77 A1.department stores, shopping malls2.put up their Christmas window displayspanies just want them to spend more money4.we can start thinking about what we really need in lifeP77 B1.Buy Nothing Day2.They shouldn’t spend any money for 24 hours3.In over 15 countries4.Canada5.The start of the Christmas shopping season6.People are forgetting the real meaning of the holidays.7.People’s idea about shoppingP78 A1b 2d 3e 4g 5f 6a 7c 8hP79 B1a 2bP81 A2e 3a 4f 5d 6cB1.executives2.brochures3.smoothie4.word of mouth5.flyers6.a janitorial serviceP82 B1f 2c 3b 4a 5c 6dP83 ASentences 2,4,5 and 8 are True.1.False;commercial, not a film school project2.False;was sick,not had to study,satisfactory,not unsatisfactory7.False;make more tapes,not remake the tape P84 C1.that should do it2.Check3.Hello there4.the most successful5.excellent quality6.great design7.affordable prices8.Why9.stylish10.100% genuine11.talk about12.folks13.the best product14.the right price15.encoreP85 A3.skies4.news5.driving6.worldP861.shoot2.president3.starring4.founded5.show off6.describes7.lies down on it8.falls asleep9.when the phone rings10.so they have described to hireUnit 6P88 B1.summer house2.limousine driver3.designer clothes4.private school5.personal trainer6.luxury suite7.credit card8.private jet9.spending moneyP89 AThe Burj Al Arab HotelP89 B1P 2P 3R 4R 5B 6B 7P 8PP90 BThe man bought the friend won the prize. P93 A bB1D 2D 3JC 4JC 5D 6D 7J 8JAbrand new,20th’s friendP94 B1.When she was a university student.2.Not at was an old little red Toyota.3.She worked the whole summer vacation in a restaurant.4.Yes,she took all her friends driving around every weekend.5.An accident destoryed the car.A1f 2d 3c 4b 5e 6aP95 Bhourswas working so hard to pay for a big house,expensive furniture, a new car,and all the “important”things in life.out on her houseboathears ducks and birds.can go fishing from her living room.weekends, she goes along the river on her boat, exploring new places.P95 C246P97 B1.They will sell their knowledge about usingplants plants as medicine.2.They will get jobs and education for their people to save their culture and language.3.The monks record and sell their music.4.They use the money for summer camps for teenagers.P97 C1.False 2False 3True 4True 5Fslse 6TrueLesson BP99 A2f 3b 4a 5c 6h 7g 8eP99 B2.Calum:take a holiday3.Natalie:buy a car or cars; buy a house;invest money for the future4.Dave:spend it (money) as fast as possible; buya car or carsP100 B1a 2b 3b 4c 5cP101 A;everything,not nothing;land,not luck;never,not always; in Europe,not on a farm in Minnesota;doesn’t have enough cashP102 C1.apparently ’re kidding!never knew anything that was it!you not have known’m telling youno one knewfactwonderwould have thought’m a little short on’m good for itP103 Bmuch as possible stores it hours ,alwaysP104wyer2.turns out3.has left everything to4.will5.well-off6.never spent any money7.invest in land8.treat them all to dinner9.short on cash10.borrow money to pay for dinnerLocal girl rescuedShe may have broken leg, but she can’t be happier. Morgan Bailey, 11, is happy to be alive.Tuesday was like any other day for Morgan. She was at school. It was fourth period, and she was the first student to arrive in the gymnasium for her physical education class.Suddenly, there was a loud noise.“There was a sharp cracking noise and then a loud boom. After that, I don’t remember anything.” said Morgan.The roof of the gymnasium had collapsed under the heavy snow. Morgan was trapped underneath, she couldn’t escape.“I woke up and there was a big piece of wood on my leg, I couldn’t move it. I was starting to get cold.”Fortunately, help was nearby. A new program using “rescue robot” was tried for the first time.“We were nervous about using the robot,” said Derrick Sneed the man in charge of the program，“but in the end ,the robot gave us reliable informat ion. It was extremely well.”The rescue robot was able to go into the gym and locate Morgan’s exact position.“We send in robot first because it may not be safe for humans,” said Mr. Sneed. “Human beings are not as useful as robots in some situations.A gas leak, for example, could kill you or me, but wouldn’t hurt a robot.”Although it didn’t happen in Morgan’s case, some rescue robots can bring fresh air or water to people who are trapped.Rescue robots go into rough, dangerous places. They work in life or death situations. They have to be durable.Doctor says that Morgan is doing well. She should be going home in two or three days. What is the first thing she wants to do after she gets out of the hospital?“I want to meet my hero,” laughs Morgan, “that little robot that saved my life！”Ad or no adIs advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You have to advertise, sell products and make money.！Not every company thinks that way. The No-Ad company (“no-ad”stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960, and is successful today. Their products are still affordable because the company saves the money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.No-Ad sells by word of mouth. “Word of mouth advertising” happenswhen a person tells another person about a good experience with a product or service. That second person then tells another friend, family member or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best”or “Everyone loves this product”, it can sound insincere or unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends’ opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages too, it’s cost-effective (after all, it’s free). And a company doesn’t have to create a complex business plan to do it. Here is some advice for small business about word- of-mouth advertising:✍ Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards.✍Only say positive things about your company. Don’t say negative things about your company.✍ Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.。
Unit 1 Lesson AP2 Aa8 b2 c1 d4 e145 f6789 g1367 h145 i67 P3 ABP3 B1F 2T 3F 4T 5T 6F 7TP4 B YesP6 A1.Sigapore FallsAndes Cave BaikalSahara ’sP8 A2P8 B1257P8 AThe picture on the right.P9 B1.very famous buildings2.made of glass, steel,concrete3.designed4.style5.19986.452 meters high7.both the modern and the traditional side of my countryP10 A1.world-famous museum,Paris, 500 years,sixmillion2.ancient capital,big enough,millionsof,shopping centerP10 B1.Louvre Museum2.Kyoto,Japan3.19894.Hiroshi Hara5.To cope with the millions of visitors6.brings new life into the city center7.an ugly, modern mistakeP11 BAnswer 3P11 CAnswer 2467Lesson BP13 ASentences and 5 are True.;halfway,not all the way4. False;from far away,not close up P13 B1.thousands2.by car3.unimpressedP14 B1b 2c 3b 4c 5cP15 A2e 3c 4a 5d 6f 7h 8bP16 C1.man2.something being built3.goes up4.but on the other hand5.building down6.underground7.above ground8.living in a cave9.True10.That’s right.11.all these buildings popped up12.I’ll bet.13.Maybe14.You know what15.you are too much.P181.construction site2.buildings3.admires4.skyscrapers5.taking pictures6.something famous7.the rich and famous stay8.what’s being built9.turns out10.parking garageUnit 2P20 B3.address4.P20 A1b 2a 3cP21 B1.friend2.to All3.keyboard4.coffeeputer6.fiveP21 B On typewritersP24 A1.pet phonesP24 BConversation 1:a.not very affordableConversation 2P24 A message on the rightP25 BP25 AToaster,microwave,coffeemaker,clock,washing machine,lights,hearter,airconditioner,refrigerator,telephoneP26 B1.T2.T3.F;not coffee maker,but clock4.F;not today live,but in the future will be5.F;not wanted,but didn’t wa nt6.F;not allP27 CA3 b6 c4 d2 e5 f7Lesson BP29 A2.T3.T4.F;computer,not cell phone5.T6.F;e-mails,not phones7.T8.T9.F; not reliableP30 B1.T2.T3.F;today,not tomorrow4.F;a typewriter,not a computer5.T6.F;terrible,not happyP31 A2a 3b 4a 5b 6bP32 C1.weren’t that bad2.as for3.oh my gosh4.were so unreliableed to crash all the time6.as affordable or as fast as7.as fast as some of the newer,more expensive ones8.nowadaysed to use the ones at the university10.No big deal11.in those daysP33 ATobuy,tosee,viewing,attractive,innovative,r eliable,affordable,watchingP341.term paper2.technologyed to4.reliable5.models6.didn’t use toputer labs8.the electricity went out9.old-fashioned10.assignmentUnit 3 Lesson AP35 A2D 3G 4C 5F 6B 7H 8EP36 A1.international correspondent2.journalist and photographerP36 B1C 2D 3C 4B 5B 6DP41 A1.likesP41 B1.the comics page, the horoscope,the price2.the news coverage,the headlinesP41 ABack row,left to right:Tom,Joseph,Olivia,Randy;Front row:TinaP41 B1.OliviaP43 A1.They Couldn’t Communicate2.A Dangerous Occupation3.Silent Beauties4.A Very Busy ThiefB.not communicate with each otherslipped on icewere camelsdidn’t return it to the car dealerP44 AFirst story: Kangaroo to the rescue!Second story: An underwater post officeP44 B1.10 diving tourists’ attention Lesson BP46 ASentences 1,3 and 7 are True.2.False;boring and not very creative,notinteresting and very creative;doesn’t think5. False;news anchors,not cameramen;doesn’t feelP46 B:d :b :e :a:cP47 B1b 2c 3b 4ª 5cP48 AP49 C1.stuff ’t he that the silver guitar 5.long,black hair spiky hair that really cool white suit one sitting down the long hair and glasses11.what are you waiting for12.Are you kidding13.I hardly know her14.Somehow15.You are kidding me5.6.Unit 4 Lesson AP52 B.P52 C1c 2a 3d 4b 5f 6eP53 A1.DianeBboss→customers late→punctual Yesterday→Last week ten→eightquestion→energyP54 BJuan has been studying Japanese. Greg has beenmarried for two years.P57 Dguide designer attendant hand officer driver instructor directorP57 E1b 2f 3d 4h 5c 6a 7c 8gP58 A flight attendantB 1No 2No 3No 4YesP59 A1.become a teacher2.the teaching program is very good3.a lot of practice4.young kids5.graduate from the university next June6.a kindergartenP59 BPosition:brochure designerRequirements:computerskills;cooperative;flexibility in working hours;available right nowOptional ListeningArmation messages2.warm and friendly3.three days a week4.she always screams and she has to avoidhurting her voice5.by using her voice6.a computer, a real personP61 A.1.Ken2.Steven3.Ken4.StevenP61 B.1.interviews2.introduces3.famous4.loves5.videotape6.moves7.drive8.independent9.stressful10.hiredUnit 4 Lesson BP63 A2.False;ten,not five3.False;hospital,not computer company4.True5.True6.TrueB.2d 3f 4c 5a 6g 7eP64 B1.True2.False; sell software, not train people3.False; wants to know about Claudia’s experience4.True5.True6.True7.False; calls, not e-mailsP65 A2a 3c 4b 5cP66 C1.Thanks very much for coming in.2.your resume3.Here you are4.tell you a little bit5.looking for someone6.flexibility7.a pleasant manner with customers8.I’m really good at that.9.your experience with software programs10.how to use a similar software product11.We’ll be in touche on13.by the way14.somethingP681.position2.mentions3.trained4.current5.sales awards6.impressive7.is right for the job8.calls to offer Claudia the position9.leaves a message10.she almost falls over the sofa trying toget to the phoneUnit 5P69 A.1.purchase,employs2.develops,ship,manage3.advertse,competeP70 ARichard Branson,Virgin Group(Ltd.)B1,3,4,5,7,8P71 B.About, a large number of, over, up toP74 C1. a hobby2.students3.Jerry and David’s Guideputers5.grew quickly6.Internetlions ofrmation9.e-mail services10.profitP75 B1.for mountain climbing2.for trimming hair3.for relaxing4.for opening bottles5.for slicing food6.for cleaning tonguesP76 B1.April 4,19752.Bill Gates and Paul Allen3.Redmond, Washington, United States4.Worldwide5.Microsoft Windows operating systems , Microsoft Office suite, computer hardware products, home entertainment products6.Nearly 90,000 in 105 countries by 2008P77 A1.department stores, shopping malls2.put up their Christmas window displayspanies just want them to spend more money4.we can start thinking about what we really need in lifeP77 B1.Buy Nothing Day2.They shouldn’t spend any money for 24 hours3.In over 15 countries4.Canada5.The start of the Christmas shopping season6.People are forgetting the real meaning of the holidays.7.People’s idea about sho ppingP78 A1b 2d 3e 4g 5f 6a 7c 8hP79 B1a 2bP81 A2e 3a 4f 5d 6cB1.executives2.brochures3.smoothie4.word of mouth5.flyers6.a janitorial serviceP82 B1f 2c 3b 4a 5c 6dP83 ASentences 2,4,5 and 8 are True.1.False;commercial, not a film school project2.False;was sick,not had to study,satisfactory,not unsatisfactory7.False;make more tapes,not remake the tape P84 C1.that should do it2.Check3.Hello there4.the most successful5.excellent quality6.great design7.affordable prices8.Why9.stylish10.100% genuine11.talk about12.folks13.the best product14.the right price15.encoreP85 A3.skies4.news5.driving6.worldP861.shoot2.president3.starring4.founded5.show off6.describes7.lies down on it8.falls asleep9.when the phone rings10.so they have described to hireUnit 6P88 B1.summer house2.limousine driver3.designer clothes4.private school5.personal trainer6.luxury suite7.credit card8.private jet9.spending moneyP89 AThe Burj Al Arab HotelP89 B1P 2P 3R 4R 5B 6B 7P 8PP90 BThe man bought the friend won the prize. P93 A bB1D 2D 3JC 4JC 5D 6D 7J 8JAbrand new,20th’s friendP94 B1.When she was a university student.2.Not at was an old little red Toyota.3.She worked the whole summer vacation in a restaurant.4.Yes,she took all her friends driving around every weekend.5.An accident destoryed the car.A1f 2d 3c 4b 5e 6aP95 Bhourswas working so hard to pay for a big house,expensive furniture, a new car,and all the “important”things in life.out on her houseboathears ducks and birds.can go fishing from her living room.weekends, she goes along the river on her boat,exploring new places.P95 C246P97 B1.They will sell their knowledge about using plants plants as medicine.2.They will get jobs and education for their people to save their culture and language.3.The monks record and sell their music.4.They use the money for summer camps for teenagers.P97 C1.False 2False 3True 4True 5Fslse 6TrueLesson BP99 A2f 3b 4a 5c 6h 7g 8eP99 B2.Calum:take a holiday3.Natalie:buy a car or cars; buy a house;invest money for the future4.Dave:spend it (money) as fast as possible; buya car or carsP100 B1a 2b 3b 4c 5cP101 A;everything,not nothing;land,not luck;never,not always; in Europe,not on a farm in Minnesota ;doesn’t have enough cashP102 C1.apparently ’re kidding!never knew anything that was it !you not have known’m telling youno one knewfactwonderwould have thought’m a little short on’m good for itP103 Bmuch as possible stores it hours ,alwaysP104wyer2.turns out3.has left everything to4.will5.well-off6.never spent any money7.invest in land8.treat them all to dinner9.short on cash10.borrow money to pay for dinnerLocal girl rescuedShe may have broken leg, but she can’t be happier. Morgan Bailey, 11, is happy to be alive.Tuesday was like any other day for Morgan. She was at school. It was fourth period, and she was the first student to arrive in the gymnasium for her physical education class. Suddenly, there was a loud noise.“There was a sharp cracking noise and then a loud boom. After tha t, I don’t remember anything.” said Morgan.The roof of the gymnasium had collapsed under the heavy snow. Morgan was trapped underneath, she couldn’t escape.“I woke up and there was a big piece of wood on my leg, I couldn’t move it. I was starting to get cold.”Fortunately, help was nearby. A new program using “rescue robot” was tried for the first time.“We were nervous about using the robot,” said Derrick Sneed the man in charge of the program，“but in the end ,the robot gave us reliable information. It was extremely well.”The rescue robot was able to go into the gym and locate Morgan’s exact position.“We send in robot first because it may not be safe for humans,” said Mr. Sneed. “Human beings are not as useful as robots in some situations.A gas leak, for example, could kill you or me, but wouldn’t hurt a robot.”Although it didn’t happen in Morgan’s case, some rescue robots can bring fresh air or water to people who are trapped.Rescue robots go into rough, dangerous places. They work in life or death situations. They have to be durable.Doctor says that Morgan is doing well. She should be going home in two or three days. What is the first thing she wants to do after she gets out of the hospital“I want to meet my hero,” laughs Morgan, “that little robot that saved my life！”Ad or no adIs advertising really necessary Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You have to advertise, sell products and makemoney.！Not every company thinks that way. The No-Ad company (“no-ad”stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960, and is successful today. Their products are still affordable because the company saves the money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.No-Ad sells by word of mouth. “Word of mouth advertising”happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best”or “Everyone loves this product”, it can sound insincere or unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends’opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages too, it’s cost-effective (after all, it’s free). And a company doesn’thave to create a complex business plan to do it. Here is some advice for small business about word- of-mouth advertising: Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards.Only say positive things about your company. Don’t say negative things about your company.Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.。
Unit 1 Lesson AP2 Aa8 b2 c1 d4 e145 f6789 g1367 h145 i67 P3 ABP3 B1F 2T 3F 4T 5T 6F 7TP4 B YesP6 A1. Sigapore2.Greenland3.Angel Falls4.Etna5.the Andes6.Mammonth Caveke Baikal8.the Sahara 9.Canada ’sP8 A2P8 B1257P8 AThe picture on the right.P9 B1. very famous buildings2. made of glass, steel,concrete3. designed2. style3. 19984. 452 meters high5. both the modern and the traditional side of my country P10 A6. world-famous museum,Paris, 500 years,six million7. ancient capital,big enough,millions of,shoppingcenterP10 B9. Louvre Museum10. Kyoto,Japan11. 198912. Hiroshi Hara13. To cope with the millions of visitors14. brings new life into the city center15. an ugly, modern mistakeP11 BAnswer 3P11 CAnswer 2467Lesson BP13 ASentences 1.3 and 5 are True.6.False;halfway,not all the way8. False;from far away,not close up P13 B16. thousands17. by car18. unimpressedP14 B1b 2c 3b 4c 5cP15 A2e 3c 4a 5d 6f 7h 8bP16 C4. man5. something being built6. goes up7. but on the other hand8. building down9. underground10. above ground11. living in a cave12. True13.That ’s right.7.all these buildings popped up8.I ’ll bet.9.Maybe10.You know what?11.you are too much.P189. construction site10. buildings11. admires12. skyscrapers13. taking pictures14. something famous15. the rich and famous stay16. what ’s being built17. turns out18.parking garageUnit 2P20 B19. address 3.hardware 4.mouse 5.menu 6.icon14.surfing 8.crashed 9.crashed 10.mouse11.surfing 13.icon 14.hardware 15.menu...12. 16.addressP20 A1b 2a 3cP21 B19. friend20. to All21. keyboard22. coffee23. computer24. fiveP21 B On typewritersP24 A20. pet 2.cell phonesP24 BConversation 1:a. not very affordablec.interactived.rechargeablee.strangeConversation 2d.popularP24 A message on the rightconvenient affordable easy Fast reliable √√ Cellphonee-mail √√√mail √Fax√√machineP25 AToaster,microwave,coffeemaker,clock,washingmachine,lights,hearter,airconditioner,refrigerator,telephoneP26 B13. T14. T15. F;not coffee maker,but clock16. F;not today live,but in the future will be17. F;not wanted,but didn ’t want18. F;not allP27 CA3 b6 c4 d2 e5 f7Lesson B19. T20. T21. F;computer,not cell phone22. T23. F;e-mails,not phones24. T25. T26. F; not reliableP30 B25. T26. T27. F;today,not tomorrow28. F;a typewriter,not a computer29. T30. F;terrible,not happyP31 A2a 3b 4a 5b 6bP32 C21. weren’t that bad22. as for23. oh my gosh27. were so unreliable28. used to crash all the time29. as affordable or as fast as30. as fast as some of the newer,more expensive ones31. nowadays32. used to use the ones at the university33.No big deal34.in those daysP33 ATobuy,tosee,viewing,attractive,innovative,reliable,affo rdable,watchingP3431. term paper32. technology33. used to34. reliable35. models36. didn ’t use to37. computer labs38. the electricity went out39. old-fashioned40.assignmentUnit 3 Lesson AP35 A2D 3G 4C 5F 6B 7H 8EP36 A35. international correspondent36. journalist and photographerP36 B1C 2D 3C 4B 5B 6DP41 A41. likes 2.dislikesP41 B24. the comics page, the horoscope,the price25. the news coverage,the headlinesP41 ABack row,left to right:Tom,Joseph,Olivia,Randy;Front row:TinaP41 B15. Olivia 2.Amy 3.Randy 4.TinaP43 A12. They Couldn ’t Communicate13. A Dangerous Occupation37. Silent Beauties38. A Very Busy ThiefB.42.could not communicate with each other43.he slipped on ice44.they were camels45.he didn r’e tutrn it to the car dealerP44 AFirst story: Kangaroo to the rescue!Second story: An underwater post office?P44 B26.farmer 3.barking 4.scuba diving 5.draw tourists ’attention 6.threeLesson BP46 ASentences 1,3 and 7 are True.16. False;boring and not very creative,not interestingand very creative14.False;doesn ’t think15. False;news anchors,not cameramen16.False;doesn ’t feelP46 B39.Miyuki:d 3.Dennis:b 4.Alejandra:e 5.Nick:a 46.Gian:cP47 B1b 2c 3b 4a5cP48 A73416852P49 C27. stuff 2.Hey 3.Isn ’h e t that 4.with the silverguitar17. long,black hair 6.short spiky hair 7.wears thatreally cool white suit 8.man 9.The one sitting down 10.with the long hair and glasses17. what are you waiting for?18. Are you kidding19. I hardly know her20. Somehow21. You are kidding me40.Unit 4 Lesson AP52 B.47.pleasant 2.active 3.punctual 4.careful 5.flexible28.independentP52 C1c 2a 3d 4b 5f 6eP53 A18. Diane 2.Mimi 3.AliceB22.b boss→customers 2.a late→punctual 2.bYesterday→Last week 3.a ten →eight 3.bquestion →energyP54 BJuan has been studying Japanese. Greg has been married for two years.P57 Da.tour guideb.fashion designerc.flightattendant d.farm hand e.policeofficer f.taxi driver g.fitnessinstructor h.film directorP57 E1b 2f 3d 4h 5c 6a 7c 8gP58 A flight attendantB 1No 2No 3No 4YesP59 A41.become a teacher42.the teaching program is very good43.a lot of practice44.young kids45.graduate from the university next June46.a kindergartenP59 BPosition:brochure designerRequirements:computerskills;cooperative;flexibility in working hours;available right nowOptional ListeningArmation messages49.warm and friendly47.three days a week48.she always screams and she has to avoidhurting her voice49.by using her voice50.a computer, a real personP61 A.50.Ken51.Steven52.Ken53.StevenP61 B.29.interviews30.introduces31.famous32.loves33.videotape34.moves35.drive36.independent37.stressful38.hiredUnit 4 Lesson BP63 A51. False;ten,not five52. False;hospital,not computer company53.True54.True55.TrueB.2d 3f 4c 5a 6g 7eP64 B54.True55.False; sell software, not train people56. False; Ms.Li wants to know about Claudia ’sexperience57.True58.True59.True60.False; calls, not e-mailsP65 A2a 3c 4b 5cP66 C56.Thanks very much for coming in.57.your resume58.Here you are59.tell you a little bit60.looking for someone61.flexibility62.a pleasant manner with customers63. I ’m really good at that.64.your experience with software programs65.how to use a similar software product66.We’ll be in touche on68.by the way69.somethingP6861.position62.mentions63.trained64.current65.sales awards66.impressive67.is right for the job70.calls to offer Claudia the position71.leaves a message72.she almost falls over the sofa trying toget to the phoneUnit 5P69 A.68.purchase,employs69.develops,ship,manage70.advertse,competeP70 ARichard Branson,Virgin Group(Ltd.)B1,3,4,5,7,8P71 B.About, a large number of, over, up toP74 C39. a hobby40.students41.Jerry and David ’s Guideputers43.grew quickly73.Internetlions ofrmation76.e-mail services77.profitP75 B71.for mountain climbing72.for trimming hair73.for relaxing74.for opening bottles75.for slicing food76.for cleaning tonguesP76 B44.April 4,197545.Bill Gates and Paul Allen46.Redmond, Washington, United States47.Worldwide48.Microsoft Windows operating systems ,Microsoft Office suite, computer hardware products, home entertainment products49.Nearly 90,000 in 105 countries by 2008P77 A78.department stores, shopping malls79.put up their Christmas window displayspanies just want them to spend more money81.we can start thinking about what we reallyneed in lifeP77 B77.Buy Nothing Day78. They shouldn ’t spend any money f or 24 hours79.In over 15 countries80.Canada81.The start of the Christmas shopping season82.People are forgetting the real meaning of theholidays.83. People’s idea about shoppingP78 A1b 2d 3e 4g 5f 6a 7c 8hP79 B1a 2bP81 A2e 3a 4f 5d 6cB50.executives82.brochures83.smoothie84.word of mouth85.flyers86.a janitorial serviceP82 B1f 2c 3b 4a 5c 6dP83 ASentences 2,4,5 and 8 are True.84.False;commercial, not a film school project85.False;was sick,not had to study51.False,satisfactory,not unsatisfactory52.False;make more tapes,not remake the tape P84 C19.that should do it20.Check21.Hello there22.the most successful23.excellent quality24.great design25.affordable prices26.Why87.stylish88.100% genuine89.talk about90.folks91.the best product92.the right price93.encoreP85 A86.flowers87.skies88.news89.driving90.worldP8653.shoot54.president55.starring56.founded57.show off58.describes59.lies down on it60.falls asleep94.when the phone rings95.so they have described to hireUnit 6P88 B91.summer house92.limousine driver93.designer clothes94.private school95.personal trainer96.luxury suite97.credit card98.private jet99.spending moneyP89 AThe Burj Al Arab HotelP89 B1P 2P 3R 4R 5B 6B 7P 8PP90 BThe man bought the tickets.His friend won the prize.P93 A bB1D 2D 3JC 4JC 5D 6D 7J 8JAth 1.a brand new,2096.Joseph ’s friendP94 B100.When she was a university student.101.Not at all.It was an old little red Toyota.102.She worked the whole summer vacation in a restaurant.103.Yes,she did.She took all her friends driving around every weekend.104.An accident destoryed the car.A1f 2d 3c 4b 5e 6aP95 B61. hours27.She was working so hard to pay for a big house,expensive furniture, a new car,and all the “important ”things in li fe.28.Going out on her houseboat29.She hears ducks and birds.97.She can go fishing from her living room.98.On weekends, she goes along the river on herboat, exploring new places.P95 C246P97 B105.They will sell their knowledge about using plants plants as medicine.106.They will get jobs and education for their people to save their culture and language.107.The monks record and sell their music.108.They use the money for summer camps for teenagers.P97 C62.False 2False 3True 4True 5Fslse 6TrueLesson BP99 A2f 3b 4a 5c 6h 7g 8eP99 B63.Calum:take a holiday64.Natalie:buy a car or cars; buy a house;investmoney for the future99.Dave:spend it (money) as fast as possible; buya car or carsP100 B1a 2b 3b 4c 5cP101 A109.False;everything,not nothing110.True111.False;land,not luck112.False;never,not always113.False; in Europe,not on a farm in Minnesota114.True115.False;doesn ’t have enough cashP102 C65.apparently 2. You’re kidding!30.I never knew 4.or anything 5.and that was it23.Wow!24.could you not have known25.I ’m telling you26.And no one knew27.In fact100.No wonder101.Who would have thought102.I ’m a little short on103.I ’m good for itP103 B116.yes 2.yes 3.single 4.as muchas possible 5.no 66.discount stores 7.yes 8.invest it 9.7-8hours 10.yes,alwaysP104wyer32.turns out33.has left everything to34.will35.well-off36.never spent any money37.invest in land38.treat them all to dinner39.short on cash40.borrow money to pay for dinner...Local girl rescuedShe may have broken leg, but she can ’t be h a p n p B i e a r i.l e M y,o1r g1,is happy to be alive.Tuesday was like any other day for Morgan. She was at school. It was fourth period, and she was the first student to arrive in the gymnasium for her physical education class.Suddenly, there was a loud noise.“There w a s a sharp cracking noise and then a loud boom. After that, I don’t remember anything. ” said Morgan.The roof of the gymnasium had collapsed under the heavy snow. Morgan was trapped underneath, she couldn ’t escape.“I woke up and there was a big piece of wood on my leg, I couldn move it. I was starting to get cold. ”Fortunately, help was nearby. A new program using “rescuerobot ”was tried for the first time.“We were nervous about using the robot, ”said Derrick Sneed the man in charge of the program，“but in the end ,the robot gave us reliable information. It was extremely well. ”The rescue robot was able to go into the gym and locate Morgan’sexact position.“We send in robot first because it may not be safe for humans, ”Mr. Sneed. “Human b s e a i n r e g not as useful as robots in some situations.A gas leak, for example, could kill you or me, but wouldn ’t hurt a roAlthough it didn ’t happen in Morgan ’s case, some rescue robots can bring fresh air or water to people who are trapped.Rescue robots go into rough, dangerous places. They work in life ordeath situations. They have to be durable.Doctor says that Morgan is doing well. She should be going home intwo or three days. What is the first thing she wants to do after she gets outof the hospital?“I want to meet my hero, ”laughs Morgan, “that little robot that savedmy life ！”Ad or no adIs advertising really necessary?Billions of dollars are spent on itevery year, so it must be important. After all, it ’s a busy world. You haveto advertise, sell products and make mone！y.Not every company thinks that way. The No-Ad company (“n o-ad”stands for “n ot advertised”)avoids big advertising campaigns. The company was started in 1960, and is successful today. Their products are still affordable because the company saves the money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.No-Ad sells by word of mouth. “W ord of mouth advertising”h appens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “S tudies show that our product is the best”or “E veryone loves this product”,it can sound insincere or unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends ’o pinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages too, it’s cost-effective (after all, it’s free). And a company doesn’t have to create a complex business plan to do it. Here is some advice for small business about word- of-mouth advertising:Be prepared to talk about your company at any time. You never know...who you will meet. Always carry business cards.Only say positive things about your company. Don’t say negative things about your company.Help other companies by referring people to them. The more you help others, the more good fortune will come back to you....。
Unit 1P2,7,3,6,7,4,5.2 ,4,5,7,8,9P3B. F T F T T F TA. bP8B. 1,2,5,7OP1: A. 2A. the picture on the rightOP2:P9 famous buildings of glass, steel and concretemeters high the modern and traditional side of my countryP10A: museum, Paris, 500 years, six million capital, big enough,millions of, shooping center B: Louvre Museum 1989 an ugly, modern mistakeinto life Kyoto Japan Hiroshi Hara to cope with millions of visitors brings newthe city centerP11B: 3C: 2,4,6,7P13TRUE:1,3,5A:FALSE:2 halfway, not all the way 4 from far away, not close upby car unimpressedthousands B:P14b,c,b,c,cP15A: e,c,a,d,f,h,bP16down but on the other hand building Man something being built goesupall underground above ground living in a cave True That's right too you know what May be you are these buildings popped up I'll bet muchP18 sitepictures famous rich and famous stay's being built out garageUnit 2P20A: b,a,c five computer B: friend to All keyboard coffeeP24OP1:cell phonesA:petB:Conversation 1:a,c,d,e Conversation 2:dP25OP2:cell phone: convenient,easy e-mail:convenient,easy,fastmail:affordable fax machine:fast,reliableOP3:A:toaster microwaverefrigerator washing machine air conditioner clock coffee maker telephone lights heater B:T T F F F FOP4: .5 B: .6P29T T F T F T T FP31a,b,a,b,bP32used to crash weren't that bad as for oh my gosh were sounreliableall the time as affordable or as fast asused to use theas far as some of the newer, more expensive ones nowadaysin those daysNo big deal ones at the universityP34term paper technology used to reliable models didn't use to computer labs the electricity went out old-fashioned assignmentUnit 3P35D,G,C,F,B,H,EP36．A: international correspondent journalist photographer B: C,D,C,B,B,D P41OP1:A: likes dislikes B: 1. the comics page, the horoscope, the price2. the news coverage, the headlinesOP2:A: back row(from left to right): Tom, Joseph, Olivia, Randyfront row: Tina B: Olivia, Amy, Randy, TinaOP3:A: 1. They Couldn't Communicate 2. A Dangerous Occupation 3. Silent Beauties 4. A Very Busy ThiefOP4:An underwater post office?A: Kangaroo to the rescue!B: 10,farmer,barking,scuba diving, draw tourists' attention, threeP46A: TRUE: 1,3,7 False: 2. boring and not vey creative't think anchors't feelB: d,b,e,a,cP48A: 7,3,4,1,6,8,5,2P49spiky long, black hair short stuff Hey Isn't he that with thesilver guitarlong The one sitting down with the hair wears that really cool white suit manI hardly know her what are you waiting for are you kidding hair and glassesYou're kidding me SomehowP51coolsold outrealizesmusic reviewerapartment building get them concert tickets goes over invites him to go with her a date with mind Takeshi going without himUnit 4P53A: Diane,Mimi,Alice B: not boss, but customers not late, butpunctual not yesterday, but Last week not ten, but eight not questions, but energyP58OP1:A: flight attendantB: No,No,No,YesOP2:A:become a teacherthe teaching program is very gooda lot of practiceyoung kidsgraduate from the university next Junea kindergartenB:position: brochure designerRequirements: computer skills, cooperative, flexibility in working hours, available rightnowOP3:information messageswarm and friendlythree days a week practice a lotshe always screams and she has to avoid hurting her voiceby using her voicea computer, a real personOP4:A: Ken, Steven, Ken, StevenB: interviews, introduces, famous, loves, videotape, moves, drive, independent, stressful,hiredP63A: F F T T T B: d,f,c,a,g,eP65A: a,c,b,c C:Thanks very much for coming in your resume Here you aretell you a little bit looking for someone flexibility, independence a pleasant manner with customers I'm really good at that your experience with software programs how to use a similar software We'll be in touch Come on by the way somethingP68position mentions trained current sales awards impressive is rightfor the job calls to offer Claudia the position leaves a message she almost falls over the sofa trying to get to the phoneUnit 5P70A: Richard Branson, Virgin Group B: 3,4,5,7,8P75mountain climbingtrimming hairrelaxingopening bottlesslicing food cleaning tonguesP76B:April 4,1975Bill Gates and Paul Allen Redmond, Washington, United States Worldwideproducts, hardware computer operating systems, Microsoft Office suite, Microsoft Windowshome entertainment products Nearly 90,000 in 105 countries by 2008P77A:deparmtne stores, shopping malls put up their Christmas window displays companies just want them to spend more money we can start thinking about what we really need in life B:Buy Nothing Day They shouldn't spend any money for 24 hours In over 15 countires Canada The start of the Christmas shopping season People are forgetting the real meaning of the holidays People's idea about shoppingP78OP4A: b,d,e,g,f,a,c,h B: a,b C:have doesn't believable; more Thecompany free; Word-of-Mouth Advertising: It's It's muchto create a complex business plan to advertise products;etc.Paid Media Advertising: It can sound insincere or unconvincing;etc.P81A: e,a,f,d,cB: exectives, brochures, smoothie, word of mouth, flyers, a janitorial serviceP83A: TRUE: 2,4,5,8FALSE: 1,3,6,7P84that should do it Check Hello there the most successful excellentquality great design affordable prices Why stylish100% genuine talk about folks the best product the right price encoreP86shoot president starring founded show off describes lies down on it fall asleep when the phone rings so they have decided to hireUnit 6P89A: The Buji Al Arab Hotel B: P,P,R,R,B,B,P,Pp93OP1:A: bB: D,D,JC,JC,D,D,J,JOP2:A:a brand new, 20th Joseph's friendB:when she was a university student.Not at all. It was an old little red Toyota.She worked the whole summer vacation in a restaurant.Yes, she did. She took all her friends driving around every weekend. An accident destroyed the car.OP3:A: f,d,c,b,e,a B:60 hours.She was working so har to pay for a big house, expensive furniture, a new car, and allthe other important things in life.Going out on her old houseboat.She hears ducks and birds.She can go fishing from her living room.On weekends, she goes along the river on her boat, exploring new places.C: 2,4,6OP4:B:They will sell their knowledge about using plants as medicine. They will get jobs and education for their people to save their culture and language.The monks record and sell their music.They use the money for summer camps for teenagers.C: F,F,T,T,F,TP99A: f,b,a,c,h,g,e B: Calum:take a holiday Natalie:buy a car or cars;buy a house; invest money for the future Dave:spend it(money) as fast as possible; buy a car or carsP101A: F,T,F,F,F,T,FP102ApparentlyYou're kiddingI never knewor anythingand that was itWowcould you not have knownI'm telling youAnd no one knewIn factNo wonderWho would have thoughtI'm a little short onI'm good for itP104lawyer turns out has left everything to will well-off never spentany money investing in land treat them all to dinner short on cash borrow money to pay for dinnerUnit 7P106A:c b,cB: a,b,dP110OP1:A: 1B: S,S C,S C,CC: Tyra Matt Mercedes Matt MattOP2:A: He is complaining about a broken traffic light in his communityB: traffic accidentsin dangertraffic controlthe Department of Traffic Control to solve the problem immediatelyOP3:A:know our neighbors wellare not very frenquentB:John:False; neighborhood watch, not patrollingTrueFalse; put signs in out windows, not put up noticesSusan:TrueFalse; in cars, not by bikeTrueFalse; on foot or on bicycle, not in carsOP4:A:1. Yes, because the human population has increased very quickly inthe last few cation more from family planning programs and have because 2. Yes, women should benefitand job opportunities.B: d,c,a,b C: F,T,T,T,FP116A: don't have, noise, fire, a lot, bothers B: a,d,e,c,bP118A: 2,3,6,4,5,1C:Do you have a couple of minutes Sure Why not Thiswon't take long I agree Me too I totally agree I guess it goes the other way too Yeah, but if you're really Where do I start THere's not enough there aren't enough I totally disagreeP122survey noise pollution what they like best points out affordableapartments rude people disagree with too much to enjoy arguing about the issues she doesn't know and addsUnit 8P124A: sometimes neverB: D,R,R,D,R,D．P128OP1:A: a B: TV, newspaper TV,onlineOP2:A:(Telling the truth is always the best policy. But it would be too simplistic to say thateven necessary.white lie is sometimes acceptable or a telling lies is always bad.) TellingB:to children to soothe encourage people to comfor peopleOP3:A:work in the same office moving to another city lying about her work experience B:with her two co-workers Sally really has done might get a jobOP4:B:PP and S; P and S; D SC:The mand who got out of the other car was friendly.Philippe and Sophie climbed into the car.The man drove Philippe and Sophie to a nearby village. Philippe and Sophie had tea and local delicacies.P133A: TRUE: 1,2,4,7,8 FALSE: 3: never, not always 5: sometimes,not never6: to the movies, not shoppingB: get somebody explain the situation to meP135A: a,a,a,bP136Would you ever I think anywayyou shouldn't have You should have you would No matter what Check out what do you think It's you Do you really mean it AbsolutelyP138conscience is botheringliedprepare forhates going shoppingtell Tara the truthbe honest with each otherthink of iteven though she doesn't seem to like ithas changed her mindthere are always exceptions to every rule。
Unit 1 Lesson AP2 Aa8 b2 c1 d4 e145 f6789 g1367 h145 i67 P3 ABP3 B1F 2T 3F 4T 5T 6F 7TP4 B YesP6 A1.Sigapore2.Greenland3.Angel Falls4.Etna5.the Andes6.Mammonth Caveke Baikal8.the Sahara 9.Canada’sP8 A2P8 B1257P8 AThe picture on the right.P9 B1.very famous buildings2.made of glass, steel,concrete3.designed4.style5.19986.452 meters high7.both the modern and the traditional side of my country P10 A1.world-famous museum,Paris, 500 years,six million2.ancient capital,big enough,millions of,shoppingcenterP10 B1.Louvre Museum2.Kyoto,Japan3.19894.Hiroshi Hara5.To cope with the millions of visitors6.brings new life into the city center7.an ugly, modern mistakeP11 BAnswer 3P11 CAnswer 2467Lesson BP13 ASentences 1.3 and 5 are True.2.False;halfway,not all the way 4. False;from far away,not close up P13 B1.thousands2.by car3.unimpressedP14 B1b 2c 3b 4c 5cP15 A2e 3c 4a 5d 6f 7h 8bP16 C1.man2.something being built3.goes up4.but on the other hand5.building down6.underground7.above ground8.living in a cave9.True10.That’s right.11.all these buildings popped up12.I’ll bet.13.Maybe14.You know what?15.you are too much.P181.construction site2.buildings3.admires4.skyscrapers5.taking pictures6.something famous7.the rich and famous stay8.what’s being built9.turns out10.parking garageUnit 2P20 B3.address 3.hardware4.mouse5.menu6.icon7.surfing 8.crashed 9.crashed 10.mouse11.surfing 13.icon 14.hardware 15.menu4.16.addressP20 A1b 2a 3cP21 B1.friend2.to All3.keyboard4.coffeeputer6.fiveP21 B On typewritersP24 A1.pet2.cell phonesP24 BConversation 1:a.not very affordablec.interactived.rechargeablee.strangeConversation 2d.popularP24 A message on the rightP25 AToaster,microwave,coffeemaker,clock,washing machine,lights,hearter,airconditioner,refrigerator,telephoneP26 B1.T2.T3.F;not coffee maker,but clock4.F;not today live,but in the future will be5.F;not wanted,but didn’t want6.F;not allP27 CA3 b6 c4 d2 e5 f7Lesson B2.T3.T4.F;computer,not cell phone5.T6.F;e-mails,not phones7.T8.T9.F; not reliableP30 B1.T2.T3.F;today,not tomorrow4.F;a typewriter,not a computer5.T6.F;terrible,not happyP31 A2a 3b 4a 5b 6bP32 C1.weren’t that bad2.as for3.oh my gosh4.were so unreliableed to crash all the time6.as affordable or as fast as7.as fast as some of the newer,more expensive ones8.nowadaysed to use the ones at the university10.No big deal11.in those daysP33 ATobuy,tosee,viewing,attractive,innovative,reliable,affo rdable,watchingP341.term paper2.technologyed to4.reliable5.models6.didn’t use toputer labs8.the electricity went out9.old-fashioned10.assignmentUnit 3 Lesson AP35 A2D 3G 4C 5F 6B 7H 8EP36 A1.international correspondent2.journalist and photographerP36 B1C 2D 3C 4B 5B 6DP41 A1.likes2.dislikesP41 B1.the comics page, the horoscope,the price2.the news coverage,the headlinesP41 ABack row,left to right:Tom,Joseph,Olivia,Randy;Front row:TinaP41 B1.Olivia2.Amy3.Randy4.TinaP43 A1.They Couldn’t Communicate2.A Dangerous Occupation3.Silent Beauties4.A Very Busy ThiefB.1.could not communicate with each other2.he slipped on ice3.they were camels4.he didn’t return it to the car dealerP44 AFirst story: Kangaroo to the rescue!Second story: An underwater post office?P44 B1.102.farmer3.barking4.scuba diving5.drawtourists’ attention 6.threeLesson BP46 ASentences 1,3 and 7 are True.2.False;boring and not very creative,not interestingand very creative4.False;doesn’t think5. False;news anchors,not cameramen6.False;doesn’t feelP46 B2.Miyuki:d3.Dennis:b4.Alejandra:e5.Nick:a6.Gian:cP47 B1b 2c 3b 4ª 5cP48 AP49 C1.stuff2.Hey3.Isn’t he that4.with the silverguitar5.long,black hair6.short spiky hair7.wears that really cool white suit8.man9.The one sitting down 10.with the long hair and glasses11.what are you waiting for?12.Are you kidding13.I hardly know her14.Somehow15.You are kidding me5.6.Unit 4 Lesson AP52 B.1.pleasant2.active3.punctual4.careful5.flexible6.independentP52 C1c 2a 3d 4b 5f 6eP53 A1.Diane2.Mimi3.AliceB1.b boss→customers2.a late→punctual 2.b Yesterday→Last week3.a ten→eight 3.b question→energyP54 BJuan has been studying Japanese. Greg has been married for two years.P57 Da.tour guideb.fashion designerc.flight attendantd.farm hande.police officerf.taxi driverg.fitnessinstructor h.film directorP57 E1b 2f 3d 4h 5c 6a 7c 8gP58 A flight attendantB 1No 2No 3No 4YesP59 A1.become a teacher2.the teaching program is very good3.a lot of practice4.young kids5.graduate from the university next June6.a kindergartenP59 BPosition:brochure designerRequirements:computerskills;cooperative;flexibility in working hours;available right nowOptional ListeningArmation messages2.warm and friendly3.three days a week4.she always screams and she has to avoidhurting her voice5.by using her voice6.a computer, a real personP61 A.1.Ken2.Steven3.Ken4.StevenP61 B.1.interviews2.introduces3.famous4.loves5.videotape6.moves7.drive8.independent9.stressful10.hiredUnit 4 Lesson BP63 A2.False;ten,not five3.False;hospital,not computer company4.True5.True6.TrueB.2d 3f 4c 5a 6g 7eP64 B1.True2.False; sell software, not train people3.False; Ms.Li wants to know about Claudia’s experience4.True5.True6.True7.False; calls, not e-mailsP65 A2a 3c 4b 5cP66 C1.Thanks very much for coming in.2.your resume3.Here you are4.tell you a little bit5.looking for someone6.flexibility7.a pleasant manner with customers8.I’m really good at that.9.your experience with software programs10.how to use a similar software product11.We’ll be in touche on13.by the way14.somethingP681.position2.mentions3.trained4.current5.sales awards6.impressive7.is right for the job8.calls to offer Claudia the position9.leaves a message10.she almost falls over the sofa trying to get to the phoneUnit 5P69 A.1.purchase,employs2.develops,ship,manage3.advertse,competeP70 ARichard Branson,Virgin Group(Ltd.)B1,3,4,5,7,8P71 B.About, a large number of, over, up toP74 C1. a hobby2.students3.Jerry and David’s Guideputers5.grew quickly6.Internetlions ofrmation9.e-mail services10.profitP75 B1.for mountain climbing2.for trimming hair3.for relaxing4.for opening bottles5.for slicing food6.for cleaning tonguesP76 B1.April 4,19752.Bill Gates and Paul Allen3.Redmond, Washington, United States4.Worldwide5.Microsoft Windows operating systems , Microsoft Office suite, computer hardware products, home entertainment products6.Nearly 90,000 in 105 countries by 2008P77 A1.department stores, shopping malls2.put up their Christmas window displayspanies just want them to spend more money4.we can start thinking about what we really need in lifeP77 B1.Buy Nothing Day2.They shouldn’t spend any money for 24 hours3.In over 15 countries4.Canada5.The start of the Christmas shopping season6.People are forgetting the real meaning of the holidays.7.People’s idea about shoppingP78 A1b 2d 3e 4g 5f 6a 7c 8hP79 B1a 2bP81 A2e 3a 4f 5d 6cB1.executives2.brochures3.smoothie4.word of mouth5.flyers6.a janitorial serviceP82 B1f 2c 3b 4a 5c 6dP83 ASentences 2,4,5 and 8 are True.1.False;commercial, not a film school project2.False;was sick,not had to study6.False,satisfactory,not unsatisfactory7.False;make more tapes,not remake the tape P84 C1.that should do it2.Check3.Hello there4.the most successful5.excellent quality6.great design7.affordable prices8.Why9.stylish10.100% genuine11.talk about12.folks13.the best product14.the right price15.encoreP85 A2.flowers3.skies4.news5.driving6.worldP861.shoot2.president3.starring4.founded5.show off6.describes7.lies down on it8.falls asleep9.when the phone rings10.so they have described to hireUnit 6P88 B1.summer house2.limousine driver3.designer clothes4.private school5.personal trainer6.luxury suite7.credit card8.private jet9.spending moneyP89 AThe Burj Al Arab HotelP89 B1P 2P 3R 4R 5B 6B 7P 8PP90 BThe man bought the tickets.His friend won the prize.P93 A bB1D 2D 3JC 4JC 5D 6D 7J 8JA1.a brand new,20th2.Joseph’s friendP94 B1.When she was a university student.2.Not at all.It was an old little red Toyota.3.She worked the whole summer vacation in a restaurant.4.Yes,she did.She took all her friends driving around every weekend.5.An accident destoryed the car.A1f 2d 3c 4b 5e 6aP95 B1.60 hours2.She was working so hard to pay for a big house,expensive furniture, a new car,and all the “important”things in life.3.Going out on her houseboat4.She hears ducks and birds.5.She can go fishing from her living room.6.On weekends, she goes along the river on her boat, exploring new places.P95 C246P97 B1.They will sell their knowledge about using plants plants as medicine.2.They will get jobs and education for their people to save their culture and language.3.The monks record and sell their music.4.They use the money for summer camps for teenagers.P97 C1.False 2False 3True 4True 5Fslse 6TrueLesson BP99 A2f 3b 4a 5c 6h 7g 8eP99 B2.Calum:take a holiday3.Natalie:buy a car or cars; buy a house;investmoney for the future4.Dave:spend it (money) as fast as possible; buya car or carsP100 B1a 2b 3b 4c 5cP101 A2.False;everything,not nothing3.True4.False;land,not luck5.False;never,not always6.False; in Europe,not on a farm in Minnesota7.True8.False;doesn’t have enough cashP102 C1.apparently2.You’re kidding!3.I never knew4.or anything5.and that was it6.Wow!7.could you not have known8.I’m telling you9.And no one knew10.In fact11.No wonder12.Who would have thought13.I’m a little short on14.I’m good for itP103 B1.yes2.yes3.single4.as much as possible5.no6.discount stores7.yes8.invest it9.7-8 hours 10.yes,alwaysP104wyer2.turns out3.has left everything to4.will5.well-off6.never spent any money7.invest in land8.treat them all to dinner9.short on cash10.borrow money to pay for dinnerLocal girl rescuedShe may have broken leg, but she can’t be happier. Morgan Baile y, 11, is happy to be alive.Tuesday was like any other day for Morgan. She was at school. It was fourth period, and she was the first student to arrive in the gymnasium for her physical education class.Suddenly, there was a loud noise.“There was a sha rp cracking noise and then a loud boom. After that, I don’t remember anything.” said Morgan.The roof of the gymnasium had collapsed under the heavy snow. Morgan was trapped underneath, she couldn’t escape.“I woke up and there was a big piece of wood on my leg, I couldn’t move it. I was starting to get cold.”Fortunately, help was nearby. A new program using “rescue robot” was tried for the first time.“We were nervous about using the robot,” said Derrick Sneed the man in charge of the program，“but in the end ,the robot gave us reliable information. It was extremely well.”The rescue robot was able to go into the gym and locate Morgan’s exact position.“We send in robot first because it may not be safe for humans,” said Mr. Sneed. “Human beings are n ot as useful as robots in some situations.A gas leak, for example, could kill you or me, but wouldn’t hurt a robot.”Although it didn’t happen in Morgan’s case, some rescue robots can bring fresh air or water to people who are trapped.Rescue robots go into rough, dangerous places. They work in life or death situations. They have to be durable.Doctor says that Morgan is doing well. She should be going home in two or three days. What is the first thing she wants to do after she gets out of the hospital?“I want to meet my hero,” laughs Morgan, “that little robot that saved my life！”Ad or no adIs advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You haveto advertise, sell products and make money.！Not every company thinks that way. The No-Ad company (“no-ad”stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960, and is successful today. Their products are still affordable because the company saves the money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.No-Ad sells by word of mouth. “Word of mouth advertising” happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best”or “Everyone loves this product”, it can sound insincere or unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends’ opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages too, it’s cost-effective (after all, it’s free). And a company doesn’t have to create a complex business plan to do it. Here is some advice for small business about word- of-mouth advertising:Be prepared to talk about your company at any time. You never knowwho you will meet. Always carry business cards.• Only say positive things about your company. Don’t say negative things about your company.• Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.。
Unit 1 Lesson AP2 Aa8 b2 c1 d4 e145 f6789 g1367 h145 i67 P3 ABP3 B1F 2T 3F 4T 5T 6F 7TP4 B YesP6 A1.Sigapore FallsAndes Cave BaikalSahara ’sP8 A2P8 B1257P8 AThe picture on the right.P9 B1.very famous buildings2.made of glass, steel,concrete3.designed4.style5.19986.452 meters high7.both the modern and the traditional side of my countryP10 A1.world-famous museum,Paris, 500 years,sixmillion2.ancient capital,big enough,millionsof,shopping centerP10 B1.Louvre Museum2.Kyoto,Japan3.19894.Hiroshi Hara5.To cope with the millions of visitors6.brings new life into the city center7.an ugly, modern mistakeP11 BAnswer 3P11 CAnswer 2467Lesson BP13 ASentences and 5 are True.;halfway,not all the way4. False;from far away,not close up P13 B1.thousands2.by car3.unimpressedP14 B1b 2c 3b 4c 5cP15 A2e 3c 4a 5d 6f 7h 8bP16 C1.man2.something being built3.goes up4.but on the other hand5.building down6.underground7.above ground8.living in a cave9.True10.That’s right.11.all these buildings popped up12.I’ll b et.13.Maybe14.You know what15.you are too much.P181.construction site2.buildings3.admires4.skyscrapers5.taking pictures6.something famous7.the rich and famous stay8.what’s being built9.turns out10.parking garageUnit 2P20 B3.address4.P20 A1b 2a 3cP21 B1.friend2.to All3.keyboard4.coffeeputer6.fiveP21 B On typewritersP24 A1.pet phonesP24 BConversation 1:a.not very affordableConversation 2P24 A message on the rightP25 BP25 AToaster,microwave,coffeemaker,clock,washing machine,lights,hearter,airconditioner,refrigerator,telephoneP26 B1.T2.T3.F;not coffee maker,but clock4.F;not today live,but in the future will be5.F;not wanted,but didn’t want6.F;not allP27 CA3 b6 c4 d2 e5 f7Lesson BP29 A2.T3.T4.F;computer,not cell phone5.T6.F;e-mails,not phones7.T8.T9.F; not reliableP30 B1.T2.T3.F;today,not tomorrow4.F;a typewriter,not a computer5.T6.F;terrible,not happyP31 A2a 3b 4a 5b 6bP32 C1.weren’t that bad2.as for3.oh my gosh4.were so unreliableed to crash all the time6.as affordable or as fast as7.as fast as some of the newer,more expensive ones8.nowadaysed to use the ones at the university10.No big deal11.in those daysP33 ATobuy,tosee,viewing,attractive,innovative,r eliable,affordable,watchingP341.term paper2.technologyed to4.reliable5.models6.didn’t use toputer labs8.the electricity went out9.old-fashioned10.assignmentUnit 3 Lesson AP35 A2D 3G 4C 5F 6B 7H 8EP36 A1.international correspondent2.journalist and photographerP36 B1C 2D 3C 4B 5B 6DP41 A1.likesP41 B1.the comics page, the horoscope,the price2.the news coverage,the headlinesP41 ABack row,left to right:Tom,Joseph,Olivia,Randy;Front row:TinaP41 B1.OliviaP43 A1.They Couldn’t Communicate2.A Dangerous Occupation3.Silent Beauties4.A Very Busy ThiefB.not communicate with each otherslipped on icewere camelsdidn’t return it to the car dealerP44 AFirst story: Kangaroo to the rescue!Second story: An underwater post officeP44 B1.10 divi ng tourists’ attention Lesson BP46 ASentences 1,3 and 7 are True.2.False;boring and not very creative,notinteresting and very creative;doesn’t think5. False;news anchors,not cameramen;doesn’t feelP46 B:d :b :e :a:cP47 B1b 2c 3b 4ª 5cP48 AP49 C1.stuff ’t he that the silver guitar 5.long,black hair spiky hair that really cool white suit one sitting down the long hair and glasses11.what are you waiting for12.Are you kidding13.I hardly know her14.Somehow15.You are kidding me5.6.Unit 4 Lesson AP52 B.P52 C1c 2a 3d 4b 5f 6eP53 A1.DianeBboss→customers late→punctual Yesterday→Last week ten→eightquestion→energyP54 BJuan has been studying Japanese. Greg has beenmarried for two years.P57 Dguide designer attendant hand officer driver instructor directorP57 E1b 2f 3d 4h 5c 6a 7c 8gP58 A flight attendantB 1No 2No 3No 4YesP59 A1.become a teacher2.the teaching program is very good3.a lot of practice4.young kids5.graduate from the university next June6.a kindergartenP59 BPosition:brochure designerRequirements:computerskills;cooperative;flexibility in working hours;available right nowOptional ListeningArmation messages2.warm and friendly3.three days a week4.she always screams and she has to avoidhurting her voice5.by using her voice6.a computer, a real personP61 A.1.Ken2.Steven3.Ken4.StevenP61 B.1.interviews2.introduces3.famous4.loves5.videotape6.moves7.drive8.independent9.stressful10.hiredUnit 4 Lesson BP63 A2.False;ten,not five3.False;hospital,not computer company4.True5.True6.TrueB.2d 3f 4c 5a 6g 7eP64 B1.True2.False; sell software, not train people3.False; wants to know about Claudia’s experience4.True5.True6.True7.False; calls, not e-mailsP65 A2a 3c 4b 5cP66 C1.Thanks very much for coming in.2.your resume3.Here you are4.tell you a little bit5.looking for someone6.flexibility7.a pleasant manner with customers8.I’m really good at that.9.your experience with software programs10.how to use a similar software product11.We’ll be in to uche on13.by the way14.somethingP681.position2.mentions3.trained4.current5.sales awards6.impressive7.is right for the job8.calls to offer Claudia the position9.leaves a message10.she almost falls over the sofa trying toget to the phoneUnit 5P69 A.1.purchase,employs2.develops,ship,manage3.advertse,competeP70 ARichard Branson,Virgin Group(Ltd.)B1,3,4,5,7,8P71 B.About, a large number of, over, up toP74 C1. a hobby2.students3.Jerry and David’s Guideputers5.grew quickly6.Internetlions ofrmation9.e-mail services10.profitP75 B1.for mountain climbing2.for trimming hair3.for relaxing4.for opening bottles5.for slicing food6.for cleaning tonguesP76 B1.April 4,19752.Bill Gates and Paul Allen3.Redmond, Washington, United States4.Worldwide5.Microsoft Windows operating systems , Microsoft Office suite, computer hardware products, home entertainment products6.Nearly 90,000 in 105 countries by 2008P77 A1.department stores, shopping malls2.put up their Christmas window displayspanies just want them to spend more money4.we can start thinking about what we really need in lifeP77 B1.Buy Nothing Day2.They shouldn’t spend any money for 24 hours3.In over 15 countries4.Canada5.The start of the Christmas shopping season6.People are forgetting the real meaning of the holidays.7.People’s idea about shoppingP78 A1b 2d 3e 4g 5f 6a 7c 8hP79 B1a 2bP81 A2e 3a 4f 5d 6cB1.executives2.brochures3.smoothie4.word of mouth5.flyers6.a janitorial serviceP82 B1f 2c 3b 4a 5c 6dP83 ASentences 2,4,5 and 8 are True.1.False;commercial, not a film school project2.False;was sick,not had to study,satisfactory,not unsatisfactory7.False;make more tapes,not remake the tape P84 C1.that should do it2.Check3.Hello there4.the most successful5.excellent quality6.great design7.affordable prices8.Why9.stylish10.100% genuine11.talk about12.folks13.the best product14.the right price15.encoreP85 A3.skies4.news5.driving6.worldP861.shoot2.president3.starring4.founded5.show off6.describes7.lies down on it8.falls asleep9.when the phone rings10.so they have described to hireUnit 6P88 B1.summer house2.limousine driver3.designer clothes4.private school5.personal trainer6.luxury suite7.credit card8.private jet9.spending moneyP89 AThe Burj Al Arab HotelP89 B1P 2P 3R 4R 5B 6B 7P 8PP90 BThe man bought the friend won the prize. P93 A bB1D 2D 3JC 4JC 5D 6D 7J 8JAbrand new,20th’s friendP94 B1.When she was a university student.2.Not at was an old little red Toyota.3.She worked the whole summer vacation in a restaurant.4.Yes,she took all her friends driving around every weekend.5.An accident destoryed the car.A1f 2d 3c 4b 5e 6aP95 Bhourswas working so hard to pay for a big house,expensive furniture, a new car,and all the “important”things in life.out on her houseboathears ducks and birds.can go fishing from her living room.weekends, she goes along the river on her boat,exploring new places.P95 C246P97 B1.They will sell their knowledge about using plants plants as medicine.2.They will get jobs and education for their people to save their culture and language.3.The monks record and sell their music.4.They use the money for summer camps for teenagers.P97 C1.False 2False 3True 4True 5Fslse 6TrueLesson BP99 A2f 3b 4a 5c 6h 7g 8eP99 B2.Calum:take a holiday3.Natalie:buy a car or cars; buy a house;invest money for the future4.Dave:spend it (money) as fast as possible; buya car or carsP100 B1a 2b 3b 4c 5cP101 A;everything,not nothing;land,not luck;never,not always; in Europe,not on a farm in Minnesota ;doesn’t have enough cashP102 C1.apparently ’re kidding!never knew anything that was it !you not have known’m telling youno one knewfactwonderwould have thought’m a little short on’m good for itP103 Bmuch as possible stores it hours ,alwaysP104wyer2.turns out3.has left everything to4.will5.well-off6.never spent any money7.invest in land8.treat them all to dinner9.short on cash10.borrow money to pay for dinnerLocal girl rescuedShe may have broken leg, but she can’t be happier. Morgan Bailey, 11, is happy to be alive.Tuesday was like any other day for Morgan. She was at school. It was fourth period, and she was the first student to arrive in the gymnasium for her physical education class. Suddenly, there was a loud noise.“There was a sharp cracking noise and then a loud boom. After that, I don’t remember anything.” said Morgan.The roof of the gymnasium had collapsed under the heavy snow. Morgan was trapped underneath, she couldn’t escape.“I woke up and there was a big piece of wood on my leg, I couldn’t move it. I was starting to get cold.”Fortunately, help was nearby. A new program using “rescue robot” was tried for the first time.“We were nervous about using the robot,” said Derrick Sneed the man in charge of the program，“but in the end ,the robot gave us reliable informat ion. It was extremely well.”The rescue robot was able to go into the gym and locate Morgan’s exact position.“We send in robot first because it may not be safe for humans,” said Mr. Sneed. “Human beings are not as useful as robots in some situations.A gas leak, for example, could kill you or me, but wouldn’t hurt a robot.”Although it didn’t happen in Morgan’s case, some rescue robots can bring fresh air or water to people who are trapped.Rescue robots go into rough, dangerous places. They work in life or death situations. They have to be durable.Doctor says that Morgan is doing well. She should be going home in two or three days. What is the first thing she wants to do after she gets out of the hospital“I want to meet my hero,” laughs Morgan, “t hat little robot that saved my life！”Ad or no adIs advertising really necessary Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You have to advertise, sell products and makemoney.！Not every company thinks that way. The No-Ad company (“no-ad”stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960, and is successful today. Their products are still affordable because the company saves the money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.No-Ad sells by word of mouth. “Word of mouth advertising”happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best”or “Everyone loves this product”, it can sound insincere or unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends’opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages too, it’s cost-effective (after all, it’s free). And a company doesn’thave to create a complex business plan to do it. Here is some advice for small business about word- of-mouth advertising: Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards.Only say positive things about your company. Don’t say negative things about your company.Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.。
Unit 1 Lesson AP2 Aa8 b2 c1 d4 e145 f6789 g1367 h145 i67 P3 ABP3 B1F 2T 3F 4T 5T 6F 7TP4 B YesP6 A1.Sigapore2.Greenland3.Angel Falls4.Etna5.the Andes6.Mammonth Caveke Baikal8.the Sahara 9.Canada’sP8 A2P8 B1257P8 AThe picture on the right.P9 B1.very famous buildings2.made of glass, steel,concrete3.designed4.style5.19986.452 meters high7.both the modern and the traditional side of my country P10 A1.world-famous museum,Paris, 500 years,six million2.ancient capital,big enough,millions of,shoppingcenterP10 B1.Louvre Museum2.Kyoto,Japan3.19894.Hiroshi Hara5.To cope with the millions of visitors6.brings new life into the city center7.an ugly, modern mistakeP11 BAnswer 3P11 CAnswer 2467Lesson BP13 ASentences 1.3 and 5 are True.2.False;halfway,not all the way 4. False;from far away,not close up P13 B1.thousands2.by car3.unimpressedP14 B1b 2c 3b 4c 5cP15 A2e 3c 4a 5d 6f 7h 8bP16 C1.man2.something being built3.goes up4.but on the other hand5.building down6.underground7.above ground8.living in a cave9.True10.That’s right.11.all these buildings popped up12.I’ll bet.13.Maybe14.You know what?15.you are too much.P181.construction site2.buildings3.admires4.skyscrapers5.taking pictures6.something famous7.the rich and famous stay8.what’s being built9.turns out10.parking garageUnit 2P20 B3.address 3.hardware4.mouse5.menu6.icon7.surfing 8.crashed 9.crashed 10.mouse11.surfing 13.icon 14.hardware 15.menu4.16.addressP20 A1b 2a 3cP21 B1.friend2.to All3.keyboard4.coffeeputer6.fiveP21 B On typewritersP24 A1.pet2.cell phonesP24 BConversation 1:a.not very affordablec.interactived.rechargeablee.strangeConversation 2d.popularP24 A message on the rightP25 AToaster,microwave,coffeemaker,clock,washing machine,lights,hearter,airconditioner,refrigerator,telephoneP26 B1.T2.T3.F;not coffee maker,but clock4.F;not today live,but in the future will be5.F;not wanted,but didn’t want6.F;not allP27 CA3 b6 c4 d2 e5 f7Lesson B2.T3.T4.F;computer,not cell phone5.T6.F;e-mails,not phones7.T8.T9.F; not reliableP30 B1.T2.T3.F;today,not tomorrow4.F;a typewriter,not a computer5.T6.F;terrible,not happyP31 A2a 3b 4a 5b 6bP32 C1.weren’t that bad2.as for3.oh my gosh4.were so unreliableed to crash all the time6.as affordable or as fast as7.as fast as some of the newer,more expensive ones8.nowadaysed to use the ones at the university10.No big deal11.in those daysP33 ATobuy,tosee,viewing,attractive,innovative,reliable,affo rdable,watchingP341.term paper2.technologyed to4.reliable5.models6.didn’t use toputer labs8.the electricity went out9.old-fashioned10.assignmentUnit 3 Lesson AP35 A2D 3G 4C 5F 6B 7H 8EP36 A1.international correspondent2.journalist and photographerP36 B1C 2D 3C 4B 5B 6DP41 A1.likes2.dislikesP41 B1.the comics page, the horoscope,the price2.the news coverage,the headlinesP41 ABack row,left to right:Tom,Joseph,Olivia,Randy;Front row:TinaP41 B1.Olivia2.Amy3.Randy4.TinaP43 A1.They Couldn’t Communicate2.A Dangerous Occupation3.Silent Beauties4.A Very Busy ThiefB.1.could not communicate with each other2.he slipped on ice3.they were camels4.he didn’t return it to the car dealerP44 AFirst story: Kangaroo to the rescue!Second story: An underwater post office?P44 B1.102.farmer3.barking4.scuba diving5.drawtourists’ attention 6.threeLesson BP46 ASentences 1,3 and 7 are True.2.False;boring and not very creative,not interestingand very creative4.False;doesn’t think5. False;news anchors,not cameramen6.False;doesn’t feelP46 B2.Miyuki:d3.Dennis:b4.Alejandra:e5.Nick:a6.Gian:cP47 B1b 2c 3b 4ª 5cP48 A73416852P49 C1.stuff2.Hey3.Isn’t he that4.with the silverguitar5.long,black hair6.short spiky hair7.wears that really cool white suit8.man9.The one sitting down 10.with the long hair and glasses11.what are you waiting for?12.Are you kidding13.I hardly know her14.Somehow15.You are kidding me5.6.Unit 4 Lesson AP52 B.1.pleasant2.active3.punctual4.careful5.flexible6.independentP52 C1c 2a 3d 4b 5f 6eP53 A1.Diane2.Mimi3.AliceB1.b boss→customers2.a late→punctual 2.b Yesterday→Last week3.a ten→eight 3.b question→energyP54 BJuan has been studying Japanese. Greg has been married for two years.P57 Da.tour guideb.fashion designerc.flight attendantd.farm hande.police officerf.taxi driverg.fitnessinstructor h.film directorP57 E1b 2f 3d 4h 5c 6a 7c 8gP58 A flight attendantB 1No 2No 3No 4YesP59 A1.become a teacher2.the teaching program is very good3.a lot of practice4.young kids5.graduate from the university next June6.a kindergartenP59 BPosition:brochure designerRequirements:computerskills;cooperative;flexibility in working hours;available right nowOptional ListeningArmation messages2.warm and friendly3.three days a week4.she always screams and she has to avoidhurting her voice5.by using her voice6.a computer, a real personP61 A.1.Ken2.Steven3.Ken4.StevenP61 B.1.interviews2.introduces3.famous4.loves5.videotape6.moves7.drive8.independent9.stressful10.hiredUnit 4 Lesson BP63 A2.False;ten,not five3.False;hospital,not computer company4.True5.True6.TrueB.2d 3f 4c 5a 6g 7eP64 B1.True2.False; sell software, not train people3.False; Ms.Li wants to know about Claudia’s experience4.True5.True6.True7.False; calls, not e-mailsP65 A2a 3c 4b 5cP66 C1.Thanks very much for coming in.2.your resume3.Here you are4.tell you a little bit5.looking for someone6.flexibility7.a pleasant manner with customers8.I’m really good at that.9.your experience with software programs10.how to use a similar software product11.We’ll be in touche on13.by the way14.somethingP681.position2.mentions3.trained4.current5.sales awards6.impressive7.is right for the job8.calls to offer Claudia the position9.leaves a message10.she almost falls over the sofa trying to get to the phoneUnit 5P69 A.1.purchase,employs2.develops,ship,manage3.advertse,competeP70 ARichard Branson,Virgin Group(Ltd.)B1,3,4,5,7,8P71 B.About, a large number of, over, up toP74 C1. a hobby2.students3.Jerry and David’s Guideputers5.grew quickly6.Internetlions ofrmation9.e-mail services10.profitP75 B1.for mountain climbing2.for trimming hair3.for relaxing4.for opening bottles5.for slicing food6.for cleaning tonguesP76 B1.April 4,19752.Bill Gates and Paul Allen3.Redmond, Washington, United States4.Worldwide5.Microsoft Windows operating systems , Microsoft Office suite, computer hardware products, home entertainment products6.Nearly 90,000 in 105 countries by 2008P77 A1.department stores, shopping malls2.put up their Christmas window displayspanies just want them to spend more money4.we can start thinking about what we really need in lifeP77 B1.Buy Nothing Day2.They shouldn’t spend any money for 24 hours3.In over 15 countries4.Canada5.The start of the Christmas shopping season6.People are forgetting the real meaning of the holidays.7.People’s idea about shoppingP78 A1b 2d 3e 4g 5f 6a 7c 8hP79 B1a 2bP81 A2e 3a 4f 5d 6cB1.executives2.brochures3.smoothie4.word of mouth5.flyers6.a janitorial serviceP82 B1f 2c 3b 4a 5c 6dP83 ASentences 2,4,5 and 8 are True.1.False;commercial, not a film school project2.False;was sick,not had to study6.False,satisfactory,not unsatisfactory7.False;make more tapes,not remake the tape P84 C1.that should do it2.Check3.Hello there4.the most successful5.excellent quality6.great design7.affordable prices8.Why9.stylish10.100% genuine11.talk about12.folks13.the best product14.the right price15.encoreP85 A2.flowers3.skies4.news5.driving6.worldP861.shoot2.president3.starring4.founded5.show off6.describes7.lies down on it8.falls asleep9.when the phone rings10.so they have described to hireUnit 6P88 B1.summer house2.limousine driver3.designer clothes4.private school5.personal trainer6.luxury suite7.credit card8.private jet9.spending moneyP89 AThe Burj Al Arab HotelP89 B1P 2P 3R 4R 5B 6B 7P 8PP90 BThe man bought the tickets.His friend won the prize.P93 A bB1D 2D 3JC 4JC 5D 6D 7J 8JA1.a brand new,20th2.Joseph’s friendP94 B1.When she was a university student.2.Not at all.It was an old little red Toyota.3.She worked the whole summer vacation in a restaurant.4.Yes,she did.She took all her friends driving around every weekend.5.An accident destoryed the car.A1f 2d 3c 4b 5e 6aP95 B1.60 hours2.She was working so hard to pay for a big house,expensive furniture, a new car,and all the “important”things in li fe.3.Going out on her houseboat4.She hears ducks and birds.5.She can go fishing from her living room.6.On weekends, she goes along the river on her boat, exploring new places.P95 C246P97 B1.They will sell their knowledge about using plants plants as medicine.2.They will get jobs and education for their people to save their culture and language.3.The monks record and sell their music.4.They use the money for summer camps for teenagers.P97 C1.False 2False 3True 4True 5Fslse 6TrueLesson BP99 A2f 3b 4a 5c 6h 7g 8eP99 B2.Calum:take a holiday3.Natalie:buy a car or cars; buy a house;investmoney for the future4.Dave:spend it (money) as fast as possible; buya car or carsP100 B1a 2b 3b 4c 5cP101 A2.False;everything,not nothing3.True4.False;land,not luck5.False;never,not always6.False; in Europe,not on a farm in Minnesota7.True8.False;doesn’t have enough cashP102 C1.apparently2.You’re kidding!3.I never knew4.or anything5.and that was it6.Wow!7.could you not have known8.I’m telling you9.And no one knew10.In fact11.No wonder12.Who would have thought13.I’m a little short on14.I’m good for itP103 B1.yes2.yes3.single4.as much as possible5.no6.discount stores7.yes8.invest it9.7-8 hours 10.yes,alwaysP104wyer2.turns out3.has left everything to4.will5.well-off6.never spent any money7.invest in land8.treat them all to dinner9.short on cash10.borrow money to pay for dinnerLocal girl rescuedShe may have broken leg, but she can’t be happier. Morg an Bailey, 11, is happy to be alive.Tuesday was like any other day for Morgan. She was at school. It was fourth period, and she was the first student to arrive in the gymnasium for her physical education class.Suddenly, there was a loud noise.“There w as a sharp cracking noise and then a loud boom. After that, I don’t remember anything.” said Morgan.The roof of the gymnasium had collapsed under the heavy snow. Morgan was trapped underneath, she couldn’t escape.“I woke up and there was a big piece of wood on my leg, I couldn’t move it. I was starting to get cold.”Fortunately, help was nearby. A new program using “rescue robot” was tried for the first time.“We were nervous about using the robot,” said Derrick Sneed the man in charge of the program，“but in the end ,the robot gave us reliable information. It was extremely well.”The rescue robot was able to go into the gym and locate Morgan’s exact position.“We send in robot first because it may not be safe for humans,” said Mr. Sneed. “Human bein gs are not as useful as robots in some situations.A gas leak, for example, could kill you or me, but wouldn’t hurt a robot.”Although it didn’t happen in Morgan’s case, some rescue robots can bring fresh air or water to people who are trapped.Rescue robots go into rough, dangerous places. They work in life or death situations. They have to be durable.Doctor says that Morgan is doing well. She should be going home in two or three days. What is the first thing she wants to do after she gets out of the hospital?“I want to meet my hero,” laughs Morgan, “that little robot that saved my life！”Ad or no adIs advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You haveto advertise, sell products and make money.！Not every company thinks that way. The No-Ad company (“no-ad”stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960, and is successful today. Their products are still affordable because the company saves the money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.No-Ad sells by word of mouth. “Word of mouth advertising” happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best”or “Everyone loves this product”, it can sound insincere or unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends’ opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages too, it’s cost-effective (after all, it’s free). And a company doesn’t have to create a complex business plan to do it. Here is some advice for small business about word- of-mouth advertising:Be prepared to talk about your company at any time. You never knowwho you will meet. Always carry business cards.• Only say positive things about your company. Don’t say negative things about your company.• Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.。
Unit 1 Lesson AP2 Aa8 b2 c1 d4 e145 f6789 g1367 h145 i67 P3 ABP3 B1F 2T 3F 4T 5T 6F 7TP4 B YesP6 A1.Sigapore2.Greenland3.Angel Falls4.Etna5.the Andes6.Mammonth Caveke Baikal8.the Sahara 9.Canada’sP8 A2P8 B1257P8 AThe picture on the right.P9 B1.very famous buildings2.made of glass, steel,concrete3.designed4.style5.19986.452 meters high7.both the modern and the traditional side of my country P10 A1.world-famous museum,Paris, 500 years,six million2.ancient capital,big enough,millions of,shoppingcenterP10 B1.Louvre Museum2.Kyoto,Japan3.19894.Hiroshi Hara5.To cope with the millions of visitors6.brings new life into the city center7.an ugly, modern mistakeP11 BAnswer 3P11 CAnswer 2467Lesson BP13 ASentences 1.3 and 5 are True.2.False;halfway,not all the way 4. False;from far away,not close up P13 B1.thousands2.by car3.unimpressedP14 B1b 2c 3b 4c 5cP15 A2e 3c 4a 5d 6f 7h 8bP16 C1.man2.something being built3.goes up4.but on the other hand5.building down6.underground7.above ground8.living in a cave9.True10.That’s right.11.all these buildings popped up12.I’ll bet.13.Maybe14.You know what?15.you are too much.P181.construction site2.buildings3.admires4.skyscrapers5.taking pictures6.something famous7.the rich and famous stay8.what’s being built9.turns out10.parking garageUnit 2P20 B3.address 3.hardware4.mouse5.menu6.icon7.surfing 8.crashed 9.crashed 10.mouse11.surfing 13.icon 14.hardware 15.menu4.16.addressP20 A1b 2a 3cP21 B1.friend2.to All3.keyboard4.coffeeputer6.fiveP21 B On typewritersP24 A1.pet2.cell phonesP24 BConversation 1:a.not very affordablec.interactived.rechargeablee.strangeConversation 2d.popularP24 A message on the rightP25 AToaster,microwave,coffeemaker,clock,washing machine,lights,hearter,airconditioner,refrigerator,telephoneP26 B1.T2.T3.F;not coffee maker,but clock4.F;not today live,but in the future will be5.F;not wanted,but didn’t want6.F;not allP27 CA3 b6 c4 d2 e5 f7Lesson B2.T3.T4.F;computer,not cell phone5.T6.F;e-mails,not phones7.T8.T9.F; not reliableP30 B1.T2.T3.F;today,not tomorrow4.F;a typewriter,not a computer5.T6.F;terrible,not happyP31 A2a 3b 4a 5b 6bP32 C1.weren’t that bad2.as for3.oh my gosh4.were so unreliableed to crash all the time6.as affordable or as fast as7.as fast as some of the newer,more expensive ones8.nowadaysed to use the ones at the university10.No big deal11.in those daysP33 ATobuy,tosee,viewing,attractive,innovative,reliable,affo rdable,watchingP341.term paper2.technologyed to4.reliable5.models6.didn’t use toputer labs8.the electricity went out9.old-fashioned10.assignmentUnit 3 Lesson AP35 A2D 3G 4C 5F 6B 7H 8EP36 A1.international correspondent2.journalist and photographerP36 B1C 2D 3C 4B 5B 6DP41 A1.likes2.dislikesP41 B1.the comics page, the horoscope,the price2.the news coverage,the headlinesP41 ABack row,left to right:Tom,Joseph,Olivia,Randy;Front row:TinaP41 B1.Olivia2.Amy3.Randy4.TinaP43 A1.They Couldn’t Communicate2.A Dangerous Occupation3.Silent Beauties4.A Very Busy ThiefB.1.could not communicate with each other2.he slipped on ice3.they were camels4.he didn’t return it to the car dealerP44 AFirst story: Kangaroo to the rescue!Second story: An underwater post office?P44 B1.102.farmer3.barking4.scuba diving5.drawtourists’ attention 6.threeLesson BP46 ASentences 1,3 and 7 are True.2.False;boring and not very creative,not interestingand very creative4.False;doesn’t think5. False;news anchors,not cameramen6.False;doesn’t feelP46 B2.Miyuki:d3.Dennis:b4.Alejandra:e5.Nick:a6.Gian:cP47 B1b 2c 3b 4ª 5cP48 A73416852P49 C1.stuff2.Hey3.Isn’t he that4.with the silverguitar5.long,black hair6.short spiky hair7.wears that really cool white suit8.man9.The one sitting down 10.with the long hair and glasses11.what are you waiting for?12.Are you kidding13.I hardly know her14.Somehow15.You are kidding me5.6.Unit 4 Lesson AP52 B.1.pleasant2.active3.punctual4.careful5.flexible6.independentP52 C1c 2a 3d 4b 5f 6eP53 A1.Diane2.Mimi3.AliceB1.b boss→customers2.a late→punctual 2.b Yesterday→Last week3.a ten→eight 3.b question→energyP54 BJuan has been studying Japanese. Greg has been married for two years.P57 Da.tour guideb.fashion designerc.flight attendantd.farm hande.police officerf.taxi driverg.fitnessinstructor h.film directorP57 E1b 2f 3d 4h 5c 6a 7c 8gP58 A flight attendantB 1No 2No 3No 4YesP59 A1.become a teacher2.the teaching program is very good3.a lot of practice4.young kids5.graduate from the university next June6.a kindergartenP59 BPosition:brochure designerRequirements:computerskills;cooperative;flexibility in working hours;available right nowOptional ListeningArmation messages2.warm and friendly3.three days a week4.she always screams and she has to avoidhurting her voice5.by using her voice6.a computer, a real personP61 A.1.Ken2.Steven3.Ken4.StevenP61 B.1.interviews2.introduces3.famous4.loves5.videotape6.moves7.drive8.independent9.stressful10.hiredUnit 4 Lesson BP63 A2.False;ten,not five3.False;hospital,not computer company4.True5.True6.TrueB.2d 3f 4c 5a 6g 7eP64 B1.True2.False; sell software, not train people3.False; Ms.Li wants to know about Claudia’s experience4.True5.True6.True7.False; calls, not e-mailsP65 A2a 3c 4b 5cP66 C1.Thanks very much for coming in.2.your resume3.Here you are4.tell you a little bit5.looking for someone6.flexibility7.a pleasant manner with customers8.I’m really good at that.9.your experience with software programs10.how to use a similar software product11.We’ll be in touche on13.by the way14.somethingP681.position2.mentions3.trained4.current5.sales awards6.impressive7.is right for the job8.calls to offer Claudia the position9.leaves a message10.she almost falls over the sofa trying to get to the phoneUnit 5P69 A.1.purchase,employs2.develops,ship,manage3.advertse,competeP70 ARichard Branson,Virgin Group(Ltd.)B1,3,4,5,7,8P71 B.About, a large number of, over, up toP74 C1. a hobby2.students3.Jerry and David’s Guideputers5.grew quickly6.Internetlions ofrmation9.e-mail services10.profitP75 B1.for mountain climbing2.for trimming hair3.for relaxing4.for opening bottles5.for slicing food6.for cleaning tonguesP76 B1.April 4,19752.Bill Gates and Paul Allen3.Redmond, Washington, United States4.Worldwide5.Microsoft Windows operating systems , Microsoft Office suite, computer hardware products, home entertainment products6.Nearly 90,000 in 105 countries by XXXXP77 A1.department stores, shopping malls2.put up their Christmas window displayspanies just want them to spend more money4.we can start thinking about what we really need in lifeP77 B1.Buy Nothing Day2.They shouldn’t spend any money for 24 hours3.In over 15 countries4.Canada5.The start of the Christmas shopping season6.People are forgetting the real meaning of the holidays.7.People’s idea about shoppingP78 A1b 2d 3e 4g 5f 6a 7c 8hP79 B1a 2bP81 A2e 3a 4f 5d 6cB1.executives2.brochures3.smoothie4.word of mouth5.flyers6.a janitorial serviceP82 B1f 2c 3b 4a 5c 6dP83 ASentences 2,4,5 and 8 are True.1.False;commercial, not a film school project2.False;was sick,not had to study6.False,satisfactory,not unsatisfactory7.False;make more tapes,not remake the tape P84 C1.that should do it2.Check3.Hello there4.the most successful5.excellent quality6.great design7.affordable prices8.Why9.stylish10.100% genuine11.talk about12.folks13.the best product14.the right price15.encoreP85 A2.flowers3.skies4.news5.driving6.worldP861.shoot2.president3.starring4.founded5.show off6.describes7.lies down on it8.falls asleep9.when the phone rings10.so they have described to hireUnit 6P88 B1.summer house2.limousine driver3.designer clothes4.private school5.personal trainer6.luxury suite7.credit card8.private jet9.spending moneyP89 AThe Burj Al Arab HotelP89 B1P 2P 3R 4R 5B 6B 7P 8PP90 BThe man bought the tickets.His friend won the prize.P93 A bB1D 2D 3JC 4JC 5D 6D 7J 8JA1.a brand new,20th2.Joseph’s friendP94 B1.When she was a university student.2.Not at all.It was an old little red Toyota.3.She worked the whole summer vacation in a restaurant.4.Yes,she did.She took all her friends driving around every weekend.5.An accident destoryed the car.A1f 2d 3c 4b 5e 6aP95 B1.60 hours2.She was working so hard to pay for a big house,expensive furniture, a new car,and all the “important”things in li fe.3.Going out on her houseboat4.She hears ducks and birds.5.She can go fishing from her living room.6.On weekends, she goes along the river on her boat, exploring new places.P95 C246P97 B1.They will sell their knowledge about using plants plants as medicine.2.They will get jobs and education for their people to save their culture and language.3.The monks record and sell their music.4.They use the money for summer camps for teenagers.P97 C1.False 2False 3True 4True 5Fslse 6TrueLesson BP99 A2f 3b 4a 5c 6h 7g 8eP99 B2.Calum:take a holiday3.Natalie:buy a car or cars; buy a house;investmoney for the future4.Dave:spend it (money) as fast as possible; buya car or carsP100 B1a 2b 3b 4c 5cP101 A2.False;everything,not nothing3.True4.False;land,not luck5.False;never,not always6.False; in Europe,not on a farm in Minnesota7.True8.False;doesn’t have enough cashP102 C1.apparently2.You’re kidding!3.I never knew4.or anything5.and that was it6.Wow!7.could you not have known8.I’m telling you9.And no one knew10.In fact11.No wonder12.Who would have thought13.I’m a little short on14.I’m good for itP103 B1.yes2.yes3.single4.as much as possible5.no6.discount stores7.yes8.invest it9.7-8 hours 10.yes,alwaysP104wyer2.turns out3.has left everything to4.will5.well-off6.never spent any money7.invest in land8.treat them all to dinner9.short on cash10.borrow money to pay for dinnerLocal girl rescuedShe may have broken leg, but she can’t be happier. Morg an Bailey, 11, is happy to be alive.Tuesday was like any other day for Morgan. She was at school. It was fourth period, and she was the first student to arrive in the gymnasium for her physical education class.Suddenly, there was a loud noise.“There w as a sharp cracking noise and then a loud boom. After that, I don’t remember anything.” said Morgan.The roof of the gymnasium had collapsed under the heavy snow. Morgan was trapped underneath, she couldn’t escape.“I woke up and there was a big piece of wood on my leg, I couldn’t move it. I was starting to get cold.”Fortunately, help was nearby. A new program using “rescue robot” was tried for the first time.“We were nervous about using the robot,” said Derrick Sneed the man in charge of the program，“but in the end ,the robot gave us reliable information. It was extremely well.”The rescue robot was able to go into the gym and locate Morgan’s exact position.“We send in robot first because it may not be safe for humans,” said Mr. Sneed. “Human being s are not as useful as robots in some situations.A gas leak, for example, could kill you or me, but wouldn’t hurt a robot.”Although it didn’t happen in Morgan’s case, some rescue robots can bring fresh air or water to people who are trapped.Rescue robots go into rough, dangerous places. They work in life or death situations. They have to be durable.Doctor says that Morgan is doing well. She should be going home in two or three days. What is the first thing she wants to do after she gets out of the hospital?“I want to meet my hero,” laughs Morgan, “that little robot that saved my life！”Ad or no adIs advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You haveto advertise, sell products and make money.！Not every company thinks that way. The No-Ad company (“no-ad”stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960, and is successful today. Their products are still affordable because the company saves the money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.No-Ad sells by word of mouth. “Word of mouth advertising” happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best”or “Everyone loves this product”, it can sound insincere or unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends’ opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages too, it’s cost-effective (after all, it’s free). And a company doesn’t have to create a complex business plan to do it. Here is some advice for small business about word- of-mouth advertising:Be prepared to talk about your company at any time. You never know学海无涯who you will meet. Always carry business cards.• Only say positive things about your company. Don’t say negative things about your company.• Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.。
Unit 1 Lesson AP2 Aa8 b2 c1 d4 e145 f6789 g1367 h145 i67P3 ABP3 B1F 2T 3F 4T 5T 6F 7TP4 B YesP6 A1.Sigapore2.Greenland3.Angel Falls4.Etna5.the Andes6.Mammonth Caveke Baikal8.the Sahara9.Canada’sP8 A2P8 B1257P8 AThe picture on the right.P9 B1.very famous buildings2.made of glass, steel,concrete3.designed4.style5.19986.452 meters high7.both the modern and the traditional side of my country P10 A1.world-famous museum,Paris, 500 years,six million2.ancient capital,big enough,millions of,shoppingcenterP10 B1.Louvre Museum2.Kyoto,Japan3.19894.Hiroshi Hara5.To cope with the millions of visitors6.brings new life into the city center7.an ugly, modern mistakeP11 BAnswer 3P11 CAnswer 2467Lesson BP13 ASentences 1.3 and 5 are True.2.False;halfway,not all the way 4. False;from far away,not close up P13 B1.thousands2.by car3.unimpressedP14 B1b 2c 3b 4c 5cP15 A2e 3c 4a 5d 6f 7h 8bP16 C1.man2.something being built3.goes up4.but on the other hand5.building down6.underground7.above ground8.living in a cave9.True10.That’s right.11.all these buildings popped up12.I’ll bet.13.Maybe14.You know what?15.you are too much.P181.construction site2.buildings3.admires4.skyscrapers5.taking pictures6.something famous7.the rich and famous stay8.what’s being built9.turns out10.parking garageUnit 2P20 B3.address 3.hardware4.mouse5.menu6.icon7.surfing8.crashed 9.crashed 10.mouse 11.surfing 13.icon14.hardware 15.menu4.16.addressP20 A1b 2a 3cP21 B1.friend2.to All3.keyboard4.coffeeputer6.fiveP21 B On typewritersP24 A1.pet2.cell phonesP24 BConversation 1:a.not very affordablec.interactived.rechargeablee.strangeConversation 2d.popularP24 A message on the rightP25 Bconvenient affordable easy Fast reliable Cell√√phonee-mail √√√mail √Fax√√machineP25 AToaster,microwave,coffeemaker,clock,washingmachine,lights,hearter,airconditioner,refrigerator,telephoneP26 B1.T2.T3.F;not coffee maker,but clock4.F;not today live,but in the future will be5.F;not wanted,but didn’t want6.F;not allP27 CA3 b6 c4 d2 e5 f7Lesson BP29 A2.T3.T4.F;computer,not cell phone5.T6.F;e-mails,not phones7.T8.T9.F; not reliableP30 B1.T2.T3.F;today,not tomorrow4.F;a typewriter,not a computer5.T6.F;terrible,not happyP31 A2a 3b 4a 5b 6bP32 C1.weren’t that bad2.as for3.oh my gosh4.were so unreliableed to crash all the time6.as affordable or as fast as7.as fast as some of the newer,more expensive ones8.nowadaysed to use the ones at the university10.No big deal11.in those daysP33 ATobuy,tosee,viewing,attractive,innovative,reliable,affo rdable,watchingP341.term paper2.technologyed to4.reliable5.models6.didn’t use toputer labs8.the electricity went out9.old-fashioned10.assignmentUnit 3 Lesson AP35 A2D 3G 4C 5F 6B 7H 8EP36 A1.international correspondent2.journalist and photographerP36 B1C 2D 3C 4B 5B 6DP41 A1.likes2.dislikesP41 B1.the comics page, the horoscope,the price2.the news coverage,the headlinesP41 ABack row,left to right:Tom,Joseph,Olivia,Randy;Front row:TinaP41 B1.Olivia2.Amy3.Randy4.TinaP43 A1.They Couldn’t Communicate2.A Dangerous Occupation3.Silent Beauties4.A Very Busy ThiefB.1.could not communicate with each other2.he slipped on ice3.they were camels4.he didn’t return it to the car dealerP44 AFirst story: Kangaroo to the rescue!Second story: An underwater post office?P44 B1.102.farmer3.barking4.scuba diving5.drawtourists’ attention 6.threeLesson BP46 ASentences 1,3 and 7 are True.2.False;boring and not very creative,not interestingand very creative4.False;doesn’t think5. False;news anchors,not cameramen6.False;doesn’t feelP46 B2.Miyuki:d3.Dennis:b4.Alejandra:e5.Nick:a6.Gian:cP47 B1b 2c 3b 4ª 5cP48 AP49 C1.stuff2.Hey3.Isn’t he that4.with the silver guitar5.long,black hair6.short spiky hair7.wears that really cool white suit8.man9.The one sitting down10.with the long hair and glasses11.what are you waiting for?12.Are you kidding13.I hardly know her14.Somehow15.You are kidding me5.6.Unit 4 Lesson AP52 B.1.pleasant2.active3.punctual4.careful5.flexible6.independentP52 C1c 2a 3d 4b 5f 6eP53 A1.Diane2.Mimi3.AliceB1.b boss→customers2.a late→punctual 2.b Yesterday→Last week3.a ten→eight 3.bquestion→energyP54 BJuan has been studying Japanese. Greg has been married for two years.P57 Da.tour guideb.fashion designerc.flight attendantd.farm hande.police officerf.taxi driverg.fitness instructorh.film directorP57 E1b 2f 3d 4h 5c 6a 7c 8gP58 A flight attendantB 1No 2No 3No 4YesP59 A1.become a teacher2.the teaching program is very good3.a lot of practice4.young kids5.graduate from the university next June6.a kindergartenP59 BPosition:brochure designerRequirements:computerskills;cooperative;flexibility in working hours;available right nowOptional ListeningArmation messages2.warm and friendly3.three days a week4.she always screams and she has to avoidhurting her voice5.by using her voice6.a computer, a real personP61 A.1.Ken2.Steven3.Ken4.StevenP61 B.1.interviews2.introduces3.famous4.loves5.videotape6.moves7.drive8.independent9.stressful10.hiredUnit 4 Lesson BP63 A2.False;ten,not five3.False;hospital,not computer company4.True5.True6.TrueB.2d 3f 4c 5a 6g 7eP64 B1.True2.False; sell software, not train people3.False; Ms.Li wants to know about Claudia’s experience4.True5.True6.True7.False; calls, not e-mailsP65 A2a 3c 4b 5cP66 C1.Thanks very much for coming in.2.your resume3.Here you are4.tell you a little bit5.looking for someone6.flexibility7.a pleasant manner with customers8.I’m really good at that.9.your experience with software programs10.how to use a similar software product11.We’ll be in touche on13.by the way14.somethingP681.position2.mentions3.trained4.current5.sales awards6.impressive7.is right for the job8.calls to offer Claudia the position9.leaves a message10.she almost falls over the sofa tryingto get to the phoneUnit 5P69 A.1.purchase,employs2.develops,ship,manage3.advertse,competeP70 ARichard Branson,Virgin Group(Ltd.)B1,3,4,5,7,8P71 B.About, a large number of, over, up toP74 C1. a hobby2.students3.Jerry and David’s Guideputers5.grew quickly6.Internetlions ofrmation9.e-mail services10.profitP75 B1.for mountain climbing2.for trimming hair3.for relaxing4.for opening bottles5.for slicing food6.for cleaning tonguesP76 B1.April 4,19752.Bill Gates and Paul Allen3.Redmond, Washington, United States4.Worldwide5.Microsoft Windows operating systems , Microsoft Office suite, computer hardware products, home entertainment products6.Nearly 90,000 in 105 countries by 2008P77 A1.department stores, shopping malls2.put up their Christmas window displayspanies just want them to spend moremoney4.we can start thinking about what we really need in lifeP77 B1.Buy Nothing Day2.They shouldn’t spend any money for 24 hours3.In over 15 countries4.Canada5.The start of the Christmas shopping season6.People are forgetting the real meaning of the holidays.7.People’s idea about shoppingP78 A1b 2d 3e 4g 5f 6a 7c 8hP79 B1a 2bP81 A2e 3a 4f 5d 6cB1.executives2.brochures3.smoothie4.word of mouth5.flyers6.a janitorial serviceP82 B1f 2c 3b 4a 5c 6dP83 ASentences 2,4,5 and 8 are True.1.False;commercial, not a film school project2.False;was sick,not had to study6.False,satisfactory,not unsatisfactory7.False;make more tapes,not remake the tape P84 C1.that should do it2.Check3.Hello there4.the most successful5.excellent quality6.great design7.affordable prices8.Why9.stylish10.100% genuine11.talk about12.folks13.the best product14.the right price15.encoreP85 A2.flowers3.skies4.news5.driving6.worldP861.shoot2.president3.starring4.founded5.show off6.describes7.lies down on it8.falls asleep9.when the phone rings10.so they have described to hireUnit 6P88 B1.summer house2.limousine driver3.designer clothes4.private school5.personal trainer6.luxury suite7.credit card8.private jet9.spending moneyP89 AThe Burj Al Arab HotelP89 B1P 2P 3R 4R 5B 6B 7P 8PP90 BThe man bought the tickets.His friend won the prize.P93 A bB1D 2D 3JC 4JC 5D 6D 7J 8JA1.a brand new,20th2.Joseph’s friendP94 B1.When she was a university student.2.Not at all.It was an old little red Toyota.3.She worked the whole summer vacation in a restaurant.4.Yes,she did.She took all her friends driving around every weekend.5.An accident destoryed the car.A1f 2d 3c 4b 5e 6aP95 B1.60 hours2.She was working so hard to pay for a big house,expensive furniture, a new car,and all the “important”things in life.3.Going out on her houseboat4.She hears ducks and birds.5.She can go fishing from her living room.6.On weekends, she goes along the river on her boat, exploring new places.P95 C246P97 B1.They will sell their knowledge about using plants plants as medicine.2.They will get jobs and education for their people to save their culture and language.3.The monks record and sell their music.4.They use the money for summer camps for teenagers.P97 C1.False 2False 3True 4True 5Fslse 6TrueLesson BP99 A2f 3b 4a 5c 6h 7g 8eP99 B2.Calum:take a holiday3.Natalie:buy a car or cars; buy a house;invest money for the future4.Dave:spend it (money) as fast as possible; buy a car or carsP100 B1a 2b 3b 4c 5cP101 A2.False;everything,not nothing3.True4.False;land,not luck5.False;never,not always6.False; in Europe,not on a farm in Minnesota7.True8.False;doesn’t have enough cashP102 C1.apparently2.You’re kidding!3.I never knew4.or anything5.and that was it6.Wow!7.could you not have known8.I’m telling you9.And no one knew10.In fact11.No wonder12.Who would have thought13.I’m a little short on14.I’m good for itP103 B1.yes2.yes3.single4.as much as possible5.no6.discount stores7.yes8.invest it9.7-8 hours 10.yes,alwaysP104wyer2.turns out3.has left everything to4.will5.well-off6.never spent any money7.invest in land8.treat them all to dinner9.short on cash10.borrow money to pay for dinnerLocal girl rescuedShe may have broken leg, but she can’t be happier. Morgan Baile y, 11, is happy to be alive.Tuesday was like any other day for Morgan. She was at school. It was fourth period, and she was the first student to arrive in the gymnasium for her physical education class.Suddenly, there was a loud noise.“There was a sha rp cracking noise and then a loud boom. After that, I don’t remember anything.” said Morgan.The roof of the gymnasium had collapsed under the heavy snow. Morgan was trapped underneath, she couldn’t escape.“I woke up and there was a big piece of wood on my leg, I couldn’t move it. I was starting to get cold.”Fortunately, help was nearby. A new program using “rescue robot” was tried for the first time.“We were nervous about using the robot,” said Derrick Sneed the man in charge of the program，“but in the end ,the robot gave us reliable information. It was extremely well.”The rescue robot was able to go into the gym and locate Morgan’s exact position.“We send in robot first because it may not be safe for humans,” said Mr. Sneed. “Human beings are n ot as useful as robots in some situations.A gas leak, for example, could kill you or me, but wouldn’t hurt a robot.”Although it didn’t happen in Morgan’s case, some rescue robots can bring fresh air or water to people who are trapped.Rescue robots go into rough, dangerous places. They work in life or death situations. They have to be durable.Doctor says that Morgan is doing well. She should be going home in two or three days. What is the first thing she wants to do after she gets out of the hospital?“I want to meet my hero,” laughs Morgan, “that little robot that saved my life！”Ad or no adIs advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You have to advertise, sell products and make money.！Not every company thinks that way. The No-Ad company (“no-ad”stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960, and is successful today. Their products are still affordable because the company saves the money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.No-Ad sells by word of mouth. “Word of mouth advertising” happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best”or “Everyone loves this product”, it can sound insincere or unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends’ opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages too, it’s cost-effective (after all, it’s free). And a company doesn’t have to create a complex business plan to do it. Here is some advice for small businessabout word- of-mouth advertising:• Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards.• Only say positive things about your company. Don’t say negative things about your company.• Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.31 / 31。
