商务英语综合教程第四册Unit 4 International Risks

新标准商务英语综合教程4In today's rapidly evolving business landscape, effective communication and language proficiency have become increasingly crucial for professionals seeking to thrive in the global marketplace. The New Comprehensive Business English Course 4 offers a comprehensive and dynamic approach to equipping learners with the necessary skills to excel in the world of international business.This comprehensive course delves into a wide range of topics that are essential for successful business communication. From mastering the nuances of formal and informal language to navigating complex negotiations and presentations, the course provides a structured and engaging learning experience.One of the standout features of the New Comprehensive Business English Course 4 is its emphasis on practical application. Rather than relying solely on theoretical concepts, the course incorporates real-world case studies and scenario-based exercises that allow learners to apply their knowledge in simulated business environments. This approach not only enhances understanding but also boostsconfidence in utilizing the acquired skills.The course curriculum is meticulously designed to cater to the diverse needs of business professionals. It covers a wide range of topics, including but not limited to, effective business writing, cross-cultural communication, strategic decision-making, and the art of persuasion. Each module is carefully structured to build upon the previous one, ensuring a seamless and progressive learning journey.One of the key strengths of the New Comprehensive Business English Course 4 is its emphasis on developing critical thinking and problem-solving skills. The course encourages learners to analyze business situations from multiple perspectives, fostering the ability to make informed decisions and navigate complex challenges.Additionally, the course places a strong emphasis on developing interpersonal skills, recognizing the importance of effective teamwork and collaboration in the modern business environment. Through interactive group activities and role-playing exercises, learners have the opportunity to hone their communication, negotiation, and conflict resolution abilities.The course also incorporates cutting-edge technology and multimedia resources to enhance the learning experience. From interactive online platforms to virtual simulations, the courseleverages the power of technology to create a dynamic and engaging learning environment.One of the unique aspects of the New Comprehensive Business English Course 4 is its focus on industry-specific terminology and best practices. The course provides learners with a deep understanding of the language and conventions used in various business sectors, enabling them to communicate with confidence and credibility.Furthermore, the course emphasizes the importance of continuous learning and professional development. It encourages learners to adopt a growth mindset, continuously seeking new knowledge and skills to stay ahead of the curve in the ever-evolving business world.The New Comprehensive Business English Course 4 is not merely a language course but a transformative experience that equips learners with the tools and strategies to thrive in the global business arena. By fostering a comprehensive understanding of business communication, the course empowers professionals to navigate the complexities of international business with confidence and success.In conclusion, the New Comprehensive Business English Course 4 is a comprehensive and innovative program that offers a unique blend of practical skills, critical thinking, and personal development. Whetheryou are a seasoned business professional or an aspiring entrepreneur, this course provides an invaluable opportunity to elevate your communication abilities and unlock new avenues for success in the global marketplace.。

教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程4（第二版）》_Unit 4 InnovationUnit Overview (单元概览)By studying this unit, you are expected to:●know different aspects of company innovation;●learn Google’s attempt in technological innovation;●learn methods to boost staff creativity and innovation.Lead-in (主题导入)Task 1●Write the word “innovation” on the board and ask the students to brainstormwords or expressions they can think of concerning it.●Ask the students to make sentences out of those words or expressions.●Invite comments and encourage the class to share their opinions or experiencesconcerning innovation.Reading A (精读课文)●Brainstorm different types of swimsuits with the whole class.●Ask the students to compare the swimsuits in the past with today and think ofsome innovative elements. (Whether in product function, product lines or product designs, etc.)Task 1●Ask the students to focus on the top 50 or 100 companies at home and abroad forobservation and summary of successful company innovation rules or principles.●Ask them to pay attention to those companies that went bankrupt, especiallythose failed after their enforcement of the innovative planes.●In either way, ask them to pay special emphasis on the year of the innovativeenforcement, the results that accompanied, especially the sales figures, market share, and the alike.Understanding the TextTask 3●Without referring back to Reading A, ask the students to review different meansof innovation.●Ask them to think of one example at least for each means.●Ask them to turn to Task 3 and finish the categories.Activity 1●Divide the students into 2—4 groups.●Assign them the quotes respectively.●Ask the students to surf on the internet or consult references in the library aboutCoco Chanel and Samuel Johnson.●Select representatives to present their findings, interpretations, and comments onthem.●The answers are open. Try to encourage different interpretations from thestudents as long as they make sense.Reading B (泛读课文)Activity 2●Introduce the IKEA profile to the students.●Ask the students to conduct a reconnaissance after school, out of campus.●If the students do not have personal experiences of using IKEA’s products, askthem to interview shoppers in IKEA, by door-to-door interview or somequestionnaire surveys on the internet.●Ask them to collect the data, analyze them and come up with some findings.Listening (听力练习)Task 1●Ask the students to brainstorm the chief responsibilities of the R&D Department.●Ask them to think of basic procedures that they would follow in developing newproducts.●Ask the students to think of the swimsuits they have used, think of any changesthey found in those products, and the reasons for the changes.Task 2●Divide the students into pairs, and give each of them a role as being Messi Kingor Victoria Laura.●Allow the students to listen to the dialogue one more time and to take notes of thewords uttered by their respective roles.●Ask them to act out the conversation and exchange the ideas.●Allow them to add whatever other means they could think of concerning thesame topic.Communication Project (商务沟通)●Write the phrase “internal communication” on the board and ask the students tothink of different means for internal communication.●Ask them to compare those different means and think of their effectiveness. Task 3●Ask the students to compare and select one, or at most two means (this alsoserves as a warming-up for Writing).●Ask them to list reasons why this one or those two are superior to the others. ●The answer to this question is open.Writing(商务写作)●Refer to the teaching tips listed above in Communication Project, Task 3.●Ask the students to think of Tip No. 3, and consider whether the company and itsproducts would influence the means they’ve chosen and why.Moral Reflections (补充教学资源)Unit Overview苟日新，日日新，又日新。

商务英语综合教程4课文解析English:The text "Business English Integrated Course 4" covers a wide rangeof topics related to business English, including business correspondence, meetings, negotiations, presentations, and socializing. The course provides practical language training for business purposes, helping students improve their English skills in various business contexts. The text also includes case studies, role-plays, and real-life business scenarios to enhance students' understanding and application of the language. Additionally, the text offers valuable insights into international business practices and cross-cultural communication, preparing students to effectively navigate the global business environment.中文翻译:《商务英语综合教程4》涵盖了与商务英语相关的广泛主题，包括商务信函、会议、谈判、演讲和社交。

该课程为商务目的提供实用的语言培训，帮助学生在各种商务环境中提高英语技能。

全新版大学英语(第二版)综合教程第四册U n i t4课后练习答案-CAL-FENGHAI.-(YICAI)-Company One1Unit 4Text AText rganization 1.2.VocabularyI.1) advantageous 2) let alone3) witnessing/vanishing 4) landmark5) entitled 6) displace7) Establishment 8) patriotic/strengthen9) contradictions 10) aspires11) divorced 12) pendulums2. 1) come to 2) dozed off3) believed in 4) was set apart5) take in 6) sucks in7) clean up 8) turn away3. 1) For me, it makes no/little difference whether we go there by train or by bus.2)Toyata has overtaken General Motors as the world’s biggest car maker.3)Shortly after their marriage, Mr. Chambers was at odds with his wife overmoney matters.4)Henry has been at the forefront of nanotechnology research.5)She doesn’t even know how to boil potatoes, let alone cook a meal.5.a) is increasingly/to accelerate/their investmentb) economy/make an earnest/domestic/strike a balance betweenc) a handful of/be endorsed by/on a large scale1. An unusual present, a book on ethics, was given to Henry for his birthday.2. The reason(he gave) that he didn ’t notice the car till too late was unsatisfactory.3. Football, his only interest in life, has brought him many friends.4. C loning had been raised as a possibility decades ago, then dismissed, something that serious scientiststhought was simply not going to happen anytime soon.Comprehensive ExercisesI. Cloze (A)1. academics 3.a variety of 5. vanish 7. endorsing 9. sweeping aside 11. erasing (B) 1. aided2.effects3.distances4. connected5. invested6. features7. prevailing8. qualitatively9. volume 10. Distinguishing2. networking 4. growth 6. facilitate 8. outlook 10. patriotic12. strike a balance2) I like hiring young people. They are earnest learners and committed to work.their children, Mary cares more about her personalGlobalization has great implications for young Chinese.to urban areas to look for jobs. And for those youngoverseas Chinese students have returned home intrend and copy foreign fashions. Some of them don’tcarry them forward, which has given rise to worries thatPart III Text BComprehension Check1. c2. a3. b4. b5. c6. dTranslation1.如果9/11 有什么引人注目的地方，那就是恐怖主义者们来自世界上全球化程度最低、最不开放、融合程度最低的地方：沙特阿拉伯、也门、阿富汗和巴基斯坦西北部。

（全新版）英语综合教程第四册课⽂英语原⽂及全⽂翻译They say that pride comes before a fall. In the case of both Napoleon and Hitler, the many victories they enjoyed led them to believe that anything was possible, that nothing could stand in their way. Russia's icy defender was to prove them wrong. ⼈道是骄兵必败。

就拿拿破仑和希特勒两⼈来说吧，他们所向披靡，便以为⾃⼰战⽆不胜，不可阻挡。

但俄罗斯的冰雪卫⼠证明他们错了。

The Icy DefenderNila B. Smith1 In 1812, Napoleon Bonaparte, Emperor of the French, led his Grand Army into Russia. He was prepared for the fierce resistance of the Russian people defending their homeland. He was prepared for the long march across Russian soil to Moscow, the capital city. But he was not prepared for the devastating enemy that met him in Moscow -- the raw, bitter, bleak Russian winter.冰雪卫⼠奈拉·B·史密斯1812年，法国皇帝拿破仑·波拿巴率⼤军⼊侵俄罗斯。

他准备好俄罗斯⼈民会为保卫祖国⽽奋勇抵抗。

新标准商务英语综合教程4作文答案As an AI language model, I do not possess the specific content of the writing task "New Standard Business English Comprehensive Course 4 Essay Answers". However, I can provide you with a sample answer to a business-related essay question that may help you prepare for your exam.Essay Question:Discuss the impact of globalization on business operations.Sample Answer:Globalization has significantly impacted business operations around the world in various ways. One of the most prominent effects of globalization is the increased interconnectedness of markets, which has led to an expansion of trade and investment opportunities. Companies now have access to a larger pool of potential customers and suppliers, enabling them to reach new markets and tap into new sources of revenue.Another key impact of globalization on businesses is the rise of multinational corporations (MNCs). These large corporations operate in multiple countries and benefit from economies of scale, allowing them to reduce costs and increase profits. MNCs also have the advantage of transferring knowledge andtechnology across borders, leading to innovation and efficiency gains.Furthermore, globalization has led to a more competitive business environment as companies face increased competition from both domestic and foreign firms. This has forced businesses to adapt to changing market conditions, improve their products and services, and streamline their operations to remain competitive.On the other hand, globalization has also raised concerns about job losses, income inequality, and environmental degradation. As businesses expand their operations to low-wage countries, they may outsource jobs and reduce wages inhigh-cost countries, leading to unemployment and income inequality. Moreover, the increased movement of goods and services across borders has raised environmental concerns, such as pollution, resource depletion, and climate change.In conclusion, globalization has brought both opportunities and challenges for businesses. It has opened up new markets, increased competition, and fostered innovation, but it has also raised concerns about job losses, income inequality, and environmental degradation. Companies must navigate thesecomplexities to succeed in the globalized economy and ensure sustainable growth and development.I hope this sample answer helps you in your preparation for the "New Standard Business English Comprehensive Course 4" exam. Feel free to modify the content to better suit your needs. Good luck!。