下载文档原格式
摘要资金在企业生存与发展中扮演着重要角色，房地产行业更加是以资金作为发展的第一要素。
本文首先对房地产融资的相关概念进行阐述然后分析了我国房地产融资的特点和现状，其次把万科集团多元化融资案例作为研究对象。
从万科集团公司概况及融资背景，选择多元化融资组合方式，多元化融资渠道的动因以及多元化融资成效的进行分析。
全面分析了万科的融资策略，可供其他房地产企业借鉴，取长补短，开拓多元化的融资渠道，具有较强的推广性和实用性。
关键词：房地产企业，融资模式，融资环境AbstractCapital plays an important role in the survival and development of enterprises. The real estate industry takes capital as the first element of development.This paper first expounds the relevant concepts of real estate financing, then analyzes the characteristics and current situationof real estate financing in China, and then lists the diversified financing case of Vanke Group as the research object.From Vanke Group's general situation and financing background, this paper analyzes the diversified financing combination mode, the motivation of diversified financing channels and the effect of diversified financing.This paper comprehensively analyzes the financing strategy of Vanke, which can be used for reference by other real estate enterprises, learn from each other's strengths and make up for each other's weaknesses, and develop diversified financing channels, with strong popularization and practicability.Key word:Real estate enterprises、Financing mode、Financing environment、Vanke目录摘要 (I)Abstract (I)一、绪论 (1)（一）选题背景及意义 (1)1、选题背景 (1)2、选题意义 (1)（二）研究内容和方法 (2)1、研究内容 (2)2、研究方法 (2)二、理论基础 (2)（一）相关概念 (2)1、房地产企业融资模式 (2)2、房地产融资特点 (3)（二）理论基础 (4)1、MM理论 (4)2、权衡理论 (4)3、优序融资理论 (4)三、万科地产融资策略背景分析 (5)（一）公司概况 (5)（二）融资背景 (5)1、行业融资现状 (5)2、内部环境分析 (6)四、万科地产融资模式研究 (7)（一）万科地产多元化融资组合 (7)1、充分利用股市融资 (7)2、并购与合作开发融资 (8)3、开拓海外融资渠道 (8)4、房地产信托 (8)5、房地产基金 (8)（二）选择多元化融资渠道的动因 (9)1、满足扩大后的资金需求 (9)2、降低融资风险 (9)3、降低融资成本 (9)4、优化融资结构 (9)（三）多元化融资的成效分析 (10)1、获得充足的资金 (10)2、分散了融资风险 (11)3、降低了融资成本 (11)4、优化了资本结构 (12)五、万科地产多元化融资的启示 (12)（一）成功经验 (12)1、重视海外融资 (13)2、提高企业自身的直接融资比例 (13)3、提升房地产企业自身软实力 (13)（二）不足之处 (14)六、结论与展望 (14)致谢 (16)参考文献 (17)一、绪论（一）选题背景及意义1、选题背景房地产行业对资金的需求较大，目前我国房地产业正处于快速发展阶段，进行融资是保护行业健康有序发展的重要保障。
万科房地产项目成功原因案例英文版Case Study on the Success Reasons of Vanke Real Estate Projects.I. Introduction.Vanke is a well known real estate company in China and has also gained international recognition. There are several key factors contributing to the success of its real estate projects.II. High Quality Product Design.1. User Centric Design.Vanke really understands what the customers want. They don't just build houses; they build homes. For example, in their apartment projects, they carefully consider the layout of each room. The living rooms are designed to be spacious and bright, with large windows to let in plenty of natural light. It's like they're saying, "Hey, we know you want to relax in a cozy and airy living space, so here it is!"They also pay attention to the details in the bedrooms. There are enough sockets for all your gadgets, and the closets are designed in a smart way to maximize storage space. It's as if they've invited you into the design process and said, "Tell us where you want to put your stuff, and we'll make it happen."2. Aesthetic Appeal.Vanke's projects are often architectural beauties. The exterior oftheir buildings is not just some dull concrete boxes. They use a variety of materials and colors to create a modern and stylish look. You drive by a Vanke development, and it stands out like a shiny gem in the neighborhood.It's like they're dressing up the city and making it more attractive. The facades are carefully crafted, with interesting lines and textures, kind of like a work of art that you can live in.III. Quality Construction.1. Rigorous Material Selection.Vanke doesn't cut corners when it comes to materials. They go for high quality building materials. Take the bricks, for example. They choosebricks that are not only strong but also have good insulation properties.It's like they're building a fortress for you, but a really comfortable and energy efficient one. The wood used in the interiors is also carefully selected for its durability and beauty. It's as if they're saying, "We want your home to last for generations, so we'll use the best stuff."2. Skilled Construction Teams.They work with top notch construction teams. These guys are like the superheroes of the building world. They know their stuff inside out. They follow strict construction standards, and every step of the building process is carefully monitored. It's like having a team of watchful guardians making sure your future home is built to perfection. There are no sloppy jobs here. They make sure the walls are straight, the floors are level, and everything is just right.IV. Strong Brand Reputation.1. Trustworthiness.Vanke has built a reputation for being trustworthy over the years. When people hear the name Vanke, they think, "Okay, this is a reliable company." They have a track record of delivering projects on time and as promised.It's like they're the friend who always shows up when they say they will. Homebuyers don't have to worry about their investment going down the drain because Vanke has a history of making good on its commitments.2. Customer Service.Their customer service is top tier. If you have a problem with your Vanke property, they are there to help. It's not like some companies where you call and no one answers or they just pass the buck. Vanke's customer service team is like your personal assistants. They listen to your concerns and take action quickly. For example, if there's a leak in your apartment, they'll send someone over right away to fix it. They make you feel like a valued customer, not just a number.V. Strategic Location Selection.1. Proximity to Amenities.Vanke is really smart about choosing locations. Their projects are often close to all the good stuff. You might find a Vanke community near schools, so it's super convenient for families with kids. It's like they're thinking, "Hey, parents, we know you don't want to spend hours driving your kids to school, so we'll put your home close by." And they're also near shopping centers, hospitals, and parks. It's as if they're creating alittle self contained world for you where everything you need is just a short walk or drive away.2. Future Development Potential.They also look at the long term potential of a location. They might invest in an area that is currently a bit underdeveloped but has great prospects. It's like they have a crystal ball and can see that in a few years, this place is going to be booming. By getting in early, they notonly benefit but also offer homebuyers the opportunity to see their property value increase over time. It's a win win situation.In conclusion, Vanke's success in its real estate projects can be attributed to a combination of excellent product design, quality construction, a strong brand reputation, and smart location selection. These factors work together like a well oiled machine to create desirable living spaces and satisfied customers.。
房地产英语作文Real Estate InvestmentReal estate investment is one of the most popular waysto invest money and generate passive income. With the increasing demand for housing and commercial space, real estate has become a lucrative investment option for many people. In this essay, I will discuss the benefits of real estate investment and some tips for successful real estate investment.One of the key benefits of real estate investment is the potential for high returns. When you invest in real estate, you have the opportunity to earn rental income from tenants, as well as the potential for property appreciation over time. This can result in a steady stream of passive income and long-term wealth accumulation.Another benefit of real estate investment is the ability to leverage your investment. With real estate, you can use other people's money to finance your investment through mortgages and loans. This allows you to purchase properties with a relatively small amount of your own money, whilestill reaping the benefits of property ownership and appreciation.In addition, real estate investment provides a hedge against inflation. As the cost of living and inflation rates rise, so do property values and rental income. This means that real estate can act as a natural hedge against inflation, allowing investors to maintain the purchasing power of their money over time.When it comes to successful real estate investment, there are a few key tips to keep in mind. Firstly, it's important to do thorough research and due diligence before making any investment decisions. This includes analyzing market trends, property values, rental demand, andpotential for property appreciation.Secondly, it's essential to have a solid investment strategy and to diversify your real estate portfolio. This can include investing in different types of properties such as residential, commercial, and industrial, as well as in different geographic locations to spread risk and maximize potential returns.Furthermore, it's crucial to have a long-termperspective when it comes to real estate investment. While there may be short-term market fluctuations, real estate is generally considered a long-term investment. By holdingonto properties for an extended period of time, investors can benefit from property appreciation and rental income over the long term.In conclusion, real estate investment offers numerous benefits, including potential for high returns, leverage, and a hedge against inflation. By following some key tipsfor successful real estate investment, investors can maximize their potential for long-term wealth accumulation and financial success.房地产投资房地产投资是最受欢迎的投资方式之一，可以赚取 passsive 收入。
房地产的英文作文Title: The Role of Real Estate in Economic Development。
Real estate plays a pivotal role in driving economic growth and development in any nation. It encompasses a wide range of activities, including the development, buying, selling, and leasing of property, both residential and commercial. In this essay, we will delve into the various ways in which the real estate sector contributes to economic prosperity.First and foremost, the real estate sector serves as a significant source of employment. From construction workers to real estate agents, architects to interior designers,the industry employs millions of people worldwide. This not only reduces unemployment rates but also stimulates consumer spending, thereby boosting economic activity.Furthermore, real estate development leads to infrastructure growth. New residential and commercialprojects often necessitate the construction of roads, bridges, and utilities, which in turn enhances connectivity and accessibility. Improved infrastructure not onlybenefits the local community but also attracts investment from other sectors, fostering economic development.Moreover, the real estate market is closely linked to the financial sector. Banks and financial institutions provide loans and mortgages to individuals and businesses looking to invest in property. This capital injection stimulates demand in the real estate market and encourages entrepreneurial ventures, thereby driving economic expansion.Additionally, real estate serves as a store of wealth and a hedge against inflation. Property ownership provides individuals with a tangible asset that tends to appreciate over time. As the population grows and urbanization accelerates, the demand for real estate continues to rise, leading to capital gains for property owners. Moreover,real estate values often outpace inflation rates, making it an attractive investment option for wealth preservation.Furthermore, the real estate sector stimulatesancillary industries such as home furnishings, construction materials, and interior design. The ripple effect of real estate transactions generates demand for goods and services across various sectors of the economy, creating amultiplier effect that drives economic growth.In addition to its economic contributions, the real estate sector also plays a crucial role in urban development and sustainability. Well-planned real estate projects can promote sustainable practices such as green building design, energy efficiency, and resource conservation. By incorporating eco-friendly features into buildings and infrastructure, the real estate industry can mitigate environmental impact and contribute to long-term sustainability goals.Moreover, real estate investment fosters urban revitalization and community development. Redevelopment projects in blighted urban areas not only rejuvenate neglected neighborhoods but also create vibrant mixed-usespaces that attract residents, businesses, and tourists. This revitalization enhances the overall quality of life and fosters a sense of community pride.In conclusion, the real estate sector is a vital engine of economic development, driving job creation, infrastructure growth, financial activity, and urban revitalization. By fostering investment, innovation, and sustainability, the real estate industry plays a fundamental role in shaping the economic landscape of nations around the globe.。
Solvency Analysis of Vanke GroupAbstractIn recent years, real estate companies have developed rapidly, and the real estate industry has become an important pillar to support the development of our national economy. If it is too hot in investing the real estate industry the continuous rise in housing prices will generate a lot of economic bubbles, and then trigger an economic crisis; if the investment is depressed, it will lead to an increase in the unemployment rate, which is not conducive to driving consumption and promoting economic development. Therefore, we must pay close attention to the development of the real estate industryAs we all know, the real estate industry has the characteristics of long investment cycles and large capital requirements. In order to maintain corporate development and exert financial leverage, real estate companies often have more debt, which has led to a high debt ratio in the real estate industry. Once the corporate capital chain Breakup, companies will fall into the crisis of mergers and acquisitions and bankruptcy. Coupled with the current unclear outlook of real estate, the analysis of the company's debt repayment ability by listed real estate companies is of vital importance to the companyThis article elaborates on the theory and basic concepts of solvency in theory, and then introduces in detail the specific indicators of enterprises in analyzing solvency. After giving a brief explanation of Vanke's enterprises, the author uses various debt repayment indicators to analyze Vanke's long-term and short-term solvency from 2010 to 2018, finds out the influencing factors that reduce Vanke's solvency, and then proposes solutions to improve Vanke’s solvency.Keywords: solvency,solvency indicators,ratio,Vanke万科集团偿债能力分析摘要近年来，房地产企业发展迅速，房地产行业已经成为支撑我国国民经济发展的重要支柱。
房地产英语作文The real estate market plays a pivotal role in the economic growth of any country. It not only contributes significantly to the gross domestic product (GDP) but also affects employment, consumption, and investment. In this essay, we will explore the impact of the real estate market on economic growth and discuss some of the key factors that influence its performance.The real estate market is a crucial driver of economic growth. It contributes significantly to the GDP through the construction of new buildings, renovation of existing ones, and the sale of real estate properties. Additionally, the real estate industry creates employment opportunities for a large number of people, including architects, engineers, constructors, real estate agents, and brokers. This employment generation further boosts economic growth by increasing income levels and consumer spending.Moreover, the real estate market affects consumption and investment patterns. As property prices rise, households and businesses are encouraged to invest in real estate, which in turn drives up demand for goods andservices. This increase in demand stimulates economicgrowth by driving up production and sales. On the other hand, as property prices fall, consumers and investors may become cautious and hold back on spending and investing, which can slow down economic growth.Several factors influence the performance of the real estate market. One of the most important factors is the supply and demand dynamics. When demand for real estate exceeds supply, prices rise, and vice versa. Governmentscan influence the supply of real estate by adjusting land use policies, zoning regulations, and development approvals. Additionally, interest rates and inflation rates also playa crucial role in the real estate market. Higher interest rates make it more expensive to borrow money for purchasing property, which can slow down the market. On the other hand, inflation can erode the real value of property, affectingits demand and prices.In conclusion, the real estate market has a significant impact on economic growth. It contributes to GDP, creates employment, and affects consumption and investment patterns. However, the performance of the real estate market isinfluenced by various factors such as supply and demand dynamics, interest rates, and inflation rates. Therefore,it is important for governments and policymakers to closely monitor the real estate market and take appropriate measures to ensure its healthy and sustainable growth.**房地产市场对经济增长的影响**房地产市场在任何国家的经济增长中都扮演着至关重要的角色。
房地产的英文作文英文：Real estate is a fascinating topic that has always interested me. It is a dynamic industry that is constantly changing and evolving. In my opinion, the most important aspect of real estate is location. Location can make or break a property's value and desirability. For example, a beachfront property will generally be more valuable than a property in a less desirable location.Another important factor in real estate is market trends. Understanding market trends can help investors make informed decisions about buying and selling properties. For instance, if the market is experiencing a downturn, it may be a good time to buy properties at a lower price and wait for the market to recover before selling them.In addition, real estate is a highly competitive industry. Agents and brokers must constantly be networkingand building relationships with clients to stay ahead of the competition. It is also important to have strong negotiation skills in order to secure the best deals for clients.Finally, real estate is a great investment opportunity. Owning property can provide a steady stream of passive income through rental properties or appreciation in value over time.中文：房地产是一个让我非常感兴趣的话题。
Real Estate Boom and Its Impact on Society In recent years, the real estate industry has experienced an unprecedented boom, transforming cities and landscapes across the globe. This boom has been fueled by various factors, including economic growth, urbanization, and investment opportunities. However, this rapid growth has also raised concerns about its impact on society, the economy, and the environment.The most significant impact of the real estate boom has been on the economy. The construction of new buildings and the purchase of properties have created millions of jobs, driving economic growth and prosperity. However, this growth has also led to increased prices for housing and rent, making it difficult for many people to afford adequate accommodation. This has created a housing crisisin many cities, with people forced to live in overcrowded and unhealthy conditions.The real estate boom has also had a profound impact on society. The pursuit of profit has led to the development of unsustainable and environmentally destructive projects. This has led to the loss of green spaces, increasedpollution, and a decline in the quality of life for many people. Furthermore, the concentration of wealth in the hands of a few has created a divide between the rich and the poor, leading to social tension and inequality.However, the real estate boom has also presented opportunities for innovation and positive change. The development of smart cities and green buildings has the potential to address the housing crisis and improve the quality of life for people. These projects aim to create sustainable and inclusive cities that provide affordable housing, green spaces, and infrastructure for all.In conclusion, the real estate boom has had both positive and negative impacts on society. While it has driven economic growth and created jobs, it has also led to housing crises, environmental degradation, and social inequality. It is crucial that we carefully consider the long-term impacts of real estate development and strive to create sustainable and inclusive cities that benefit everyone.**房地产繁荣及其对社会的影响**近年来，房地产行业经历了前所未有的繁荣，改变了全球的城市和景观。
我与万科相遇的作文英语I remember the first time I encountered Vanke. It was a sunny day, and I was walking down the street, minding my own business. Suddenly, I saw this huge, impressivebuilding towering over me. It was Vanke's headquarters, and I couldn't help but be amazed by its grandeur.As I walked closer to the building, I noticed the intricate details of the architecture. The glass windows reflected the sunlight, creating a dazzling effect. I felt a sense of awe and wonder as I gazed up at the building, realizing the power and influence of Vanke as a company.Stepping inside the building, I was greeted by a sense of professionalism and sophistication. The interior design was modern and sleek, with high ceilings and elegant furnishings. It was clear that Vanke spared no expense in creating a luxurious and welcoming atmosphere for its employees and visitors.I had the opportunity to meet some of the employees at Vanke, and I was struck by their passion and dedication to their work. They spoke about the company with pride and enthusiasm, and it was evident that Vanke was more thanjust a place of employment for them it was a community and a family.One thing that stood out to me about Vanke was their commitment to corporate social responsibility. I learned about their various initiatives to give back to the community and support environmental sustainability. It was inspiring to see a company of such magnitude prioritize making a positive impact on the world.Leaving Vanke's headquarters that day, I couldn't shake the feeling of admiration and respect for the company. My encounter with Vanke left a lasting impression on me, and I knew that it was a company that I would continue to follow and support in the future.。
Real estate industry of our country market trend expectation——Vanke as an exampleReal estate is the leading industry of the national economy in China , in the modern social economic life plays a vital role . After years of development , Chinese real estate industry is in into a large-scale,the brand , the scale of the operation period of transition , the growth mode of real estate is speed to pay attention to the scale of lay particular stress on benefit and market segmentation transformation from depend mainly on government regulation to rely on market and the regulation of the change in the pattern of the enterprise itself.I China's real estate management and developmentIn 2006 , China promulgated by the standing committee of the "the six countries" including housing structure , tax , credit , land , cheap rent and economy applicable room construction to promote the healthy development of the real estate . In March 2007 to August , the China central six time in a row improve benchmark lending rate , for 13 times raise deposit reserve rate , six time in a row of accumulation fund loan interest rate increase . To government continues to use credit policy and tax policy to curb the rise in house price , but the government control of the price of the house underpowered.In 2007 , the U.S. Subprime mortgage crisis triggered global financial tsunami , at the same time for China's economic policy was also has had considerable influence . But the U.S.credit crisis to China's real estate market's influence is not single again , in a short housing prices fall , September 2008 to October , the central bank has two cut benchmark lending rate and housing accumulation fund loan interest rate,make tighten policy began to loose . So in early 2009 , with such a spectacle:When the American real estate prices fall in expanding , and China's real estate but there was up against.In order to alleviate warms up again house prices , the government put more attention to turn to the housing structure . The ministry of construction in 2009 in the construction of low-rent housing all spent money into as high as 33 billion . The ministry of land and resources announced the 2010 years for the housing plan, plan to housing land supply amount more than 130% year-on-year growth . In a 2011 article" eight countries" , the cental government again increased security room construction force, improve the construction target to 10 million sets.II China's real estate market of the specific trends1.Policy:Central adhere regulation does not shake,reasonable requirement protectedThe first quarter of 2012,to further consolidate control achievements , promote house price reasonable regression , the central government has repeatedly stressed theinsist on real estate regulation not be moved . be restricted to buy policy implementation . Relevant departments have said strict enforcement measures attitude to continue . On the other hand , in specific policy implementation , control policies "have keep pressure" , continue to slow down investment demand speculation at the same time , also proposed to the autonomy of demand protection , continue to carry out the law disseminating credit policies to support the loan demand first suite.2.Bridal chamber:the national investment growth continue to start backNationally , Jan to Feb 2012 , investment in real estate development and start new growth of 27.8% and 5.1% , respectively,continue to grow faster fall back . From 20 key cities , the total turnover of the first quarter fell 16 percent, the lowest in recent years over the same period , the third-tier cities the largest decline , the most prominent efforts to rebound in the second-tier cities . Price since September 2011, 100-city price index chain for seven months down , decline to the highest level in February , the decline in February , unchanged from March , a drop of stabilization; sub-urban point of view , the price adjustment by the first-tier cities transferred to the second and third line; price reduction projects with small and medium-sized room prices by the expansion of the Liberal brand Housing prices, the spread of suburbs inside the city, diversification of promotional tools.Figure 1:real estate and residential development has accumulated year-on-yeargrowth and investmentData sources:CREIS middle finger data, Development investment growth continues to fall,but the house is greater than the whole by real estate, growth has been lower than the average level in nearly five years (about 25%)nd:price volume continue to drop , premium rates have fallen to historic minimum , clinch a deal price of mainstream,sell one's own things by expanding.2012 quarter , land market continues to slump , floor all valence to continue down , premium rates reached a new low,the country's 300 city housing land appearance all valence 12.2% year-on-year drop , premium rates fell to the lowest in the past two years , only 2.5%,clinch a deal the price of the mainstream. Supply anddemand , various types of land to be released and trading volume over the same period last year dropped significantly , volume fell more than the supply chain, various types of land in residential land fell most significant . Land transfer continue to decline , and the year-on-year decline from the previous quarter to further expand the decline of residential land is the same as the highest.Figure 2:since 2007 the national residential land price before the floor price andaverage premium rateData sources:CREIS middle finger data,4.Enterprise:increase sales promotion efforts,reduce to take spending,brand enterprise performance is lower r than the same period last year room,but slightly better than the overall market.III China Vanke CO.,LTD analysis1.Trend of the stock situationNearly five days the latest trend:05-22 on Tuesday the latest price:9.01 volume:4578(hand)turnover:412.45(ten thousand yuan) average:8.89Data sources:/Important financial indexTable 1 in 2007-2011,Vanke key financial index2007 2008 2009 2010 2011Operating income （$one million）35526.61 40991.78 48881.01 50713.8571782.75Operating incomegrowth rate（%）15.38% 19.25% 3.70% 41.50%Net income （$one million）4844.24 4033.17 5329.74 8839.6111599.61Net incomegrowth rate（%）-16.74% 32.15% 65.85% 31.22% EPS(yuan) 0.48 0.64 0.87Market performanceNotes:stocks listed full after three months ,will be debited to the performance ofthe markets2.The reasons caused the trendInsist on small family and decorating room , pay great attention to the cooperation , robust investment strategy,promote housing industrialization and green building . Just need to face,product structure mainstream agree with market demand . In 2011, China Vanke sales area of 10.753 million square meters,sales of 121.54 billion yuan , up by 119.8% and 12.4% respectively compared."Would rather not to miss , take the wrong"will still be with the principle of Vanke too , to avoid the land price is more expensive , the competition is fierce market .On the other hand, the strategic depth to develop their business, can obtain the project stationed in the city, region rich hierarchy of first, second and third tier cities have a wide range of part of the city's land market fever situation, and other city business to balance .As regards business accounts for no more than 20%than , as the aging of the current social trends and leisure vacation to increased demand , living demand is also showing the state of the market segmentation , health endowment type of property and resorts property is also an important direction of Vanke aim.3.The future trend projectionSales in the first quarter 2012 , Vanke sales down,sales 10% year-on-year drop , to this , China Vanke enterprise will adjust sales strategy , depreciate sales promotion efforts continue to widen,means more varied.Give land,China Vanke give land still cautions attitude,continue to take to spending less.Capital funding , only deposits and advance receipts a year-on-year decline ,self-financing accounted continue to improve.IV China's real estate industry trend analysis1．The real estate market maturesFrom the current real estate investment and housing markets performance analysis , China's real estate industry is still on the rise stage,but from the market performance to see, the housing market is in an immature to mature setting, in the next few years, the marker will eventually return to reason . In addition, from the economic strength and purchasing power of urban residents, as long as the national economy maintained steady growth, the property does not appear the case of severe shortage, then the property market will never crash. Moreover, through the national policy adjustments on the real estate industry, and guide the real estate into a mature and rational development of the market will continue to mature.2．Upstream and downstream industry integrationAs China's economic strength unceasingly expands,the rapid development of science and technology power , real estate enterprise is no longer the whole industry chain a simple node, but have taken their key technology and core competitiveness, the enterprise of the industry layout to complete industry chain upstream and downstream direction expansion.3．House price appreciation is stableHouse price and the development of the national economy than the relationship was positively, so long as our country steady economic growth , government macro-control proper , housing price won't appear too big wave motion . The limited land resources is the house price rising incentives , and chased period ofthe land price increases , drive the rise in house prices situation . On the one hand , the developer in order to improve the grade of real estate, build brand, will lead to rising house prices; the other hand, with the national economic development and the improvement of people's income, the demand for housing, more and more strong, but in the market as well as national policy under the control of growth of prices, the increasingly stable .V Last wordsThe real estate industry is to influence the people's livelihood pilar industry. Real estate is a third financial, a third are policy,a third are real estate properties.As a real estate enterprise to respond to countries called for , strictly abide by the policy sets, and constantly understanding and learning of national macro policies ,and carefully evaluated enterprise development dynamic,grasping the opportunity and progress , make our country for the healthy development of real estate industry harmonious.References[1] China Index Research Institute.Chinese real estate market research reports 2012 first quarter（2012,April 11）[2] .Chinese real estate industry analysis report for the fourth quarter of 2011（2012,February）[3] .The fourth quarter of 2010, the real estate industry （2011,February）[4] Li jing，Ma jinbo (2010,July) ,Chinese real estate market macro-control policies，Enterprise Guide[5] Huang ping,Wu chunyi. (2011,September) , China's real estate industry development status and trend analysis, New construction: modern property on Xunkan[6] Pan gaojie,(2011 ,February) , Analysis of the Chinese real estate development course, Time Finance[7] ，Oriental wealth network[8] Li qingsong，(2010 ,February), The real estate industry in the next ten years the development trend,Henan building materials[9] /view/41067f26a5e9856a5612603f.html，Galaxy Securities Research report[10] /p-219275187.html，In recent years, China's real estate macro control policy analysis。
