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Unit 1 Advertising[抛砖引玉]广告，顾名思义，“广而告之〞，它是20 世纪高度发展的行业。
一个妙趣横生、令人回味无穷的广告可使产品的品牌留给观众或读者无限的遐想，并由此销售额倍增。
如：“包揽天下〞宣传生活中各式各样的包，真让人感到言有尽而意无穷。
“不打不相识〞这那么打字机广告更是幽默风趣。
但是，如果产品的广告不能准确地表达产品的内容，翻译不准确，正如本单元的发乳广告本想表达“ X puts life into dry hair 〞( 某某发乳产品可使干发生辉)，经过不贴切的翻译后，在国外市场上意思变为了“ X puts living things into dry hair〞( 某某发乳产品可使干发生虫)，那令人尴尬难堪的结果可想而知，自然是产品走投无路。
可见，准确无误的翻译在跨国文化的交际中的地位十分重要。
从另一个角度来讲，通过学习本单元，我们还可以得到一些有关广告方面的知识，更好的了解产品的性能、质量的优劣。
[指点迷津]A. 单元重点新词透视1. 谈谈 advertise、advertisement和advertising 的用法● advertise 是动词，既可当及物动词使用，亦可用作不及物动词，意为“〔在报纸、广播、电视上〕为〔产品等〕大做广告〞。
We should advertise for someone to look after our children .我们应登广告找一个照看孩子的人。
如果你想凭借某种媒体做广告，要注意与 advertise 所搭配的介词。
◆ advertise in newspapers / magazine 意为在报纸或杂志上做广告。
She advertised for her lost son in the evening paper .他在晚报上登广告寻找丢失的儿子。
◆ advertise on / radio / TV 意为“在广播电台或电视上做广告。
模块4Unit 1 Advertising重点单词1. persuade vt. 说服，劝服persuasive adj. 有说服力的【常见搭配】【名师点拨】persuade sb. to do sth.指成功地说服某人做某事；advise sb. to do sth. 指建议某人做某事。
【即时演练】A: 用常见搭配填空1. We _____________________ his foolish plan.2. He _____________________ lending him all my savings.3. Finally, his friend _____________________ give up the dangerous trip.【答案】1. persuaded him out of 2. persuaded me into 3. persuaded him toB: 单选(2012全国卷I) If she doesn't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. inviteD. support【解析】句意：如果她不想去，你说什么也劝服不了她。
persuade“说服，劝服”；promise “允诺，答应”；invite“邀请”；support“支持”。
【答案】A2. cure vt. 治愈，治疗n. 治愈，疗程；疗法；对策，克服的方法【常见搭配】◆This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
◆ A certain cure for this illness is not found yet.这种病尚无有效的治疗方法。
【词义辨析】【即时演练】Drivers around the world wonder if there is a ______for the rising price of oil.A. wayB. medicineC. cureD. method【解析】句意：全世界的驾驶员都想知道是否有方法应对不断上涨的油价。
M4 U1 Advertising短语归纳Welcome & Reading1.make sb. aware of the needs of othersbe aware of sth2.social problems3.be used to sth./doing sthbe used to do sthused to do sth4.do some research on/into sth5.share sth with sb.6.persuade sb to do sth=persuade sb into doing sth7.believe in=trustmercial advertisementspublic service advertisements9.pay (money) for sth10.for free=free of charge11.be meant/intended to do sthbe meant/intended for sth./sb.12.mean to do sthmean doing sth13.public welfare14.protect sb from sth15.cheat sb into doing sth=fool sb into doing sthcheat in exams16.make a fool of sb.17.even if=even thoughas if=as though18.bad breathhold one’s breathout of breathtake a deep breath19.cure sb of sthcure his cancer=cure him of cancercure him of the bad habit20.be proud of21.feel pleased withIt’s a/my pleasure.With pleasure.a pleasant smell/voicethe pleasing news22.make a connection with23.fall for the trickplay tricks on......trick sb. into doing sthment on sthmake comments on sth.25.not all adsall......not......both not...=not...both...26.aim to do sthaim at sth=be aimed at sth27.lead/live a hard life28.how to deal with=what to do withthe book deals with history.29.benefit the publicbenefit from......get benefit from...be beneficial to sth/sb=be of benefit to sb/sth.30.Follow/take the advice/suggestions31.wish to do sth32.when it comes to sth/sb33.be a slave to +n.34.be supposed to do sthWord power, grammar&task1.at low/high prices2.be tired of ...3.open two new branches4.in the downtown area5.on sale6.be popular with...7.in the face of pressure8.recommend a book to merecommend doing sthrecommend sb to do sthrecommend that sb. (should) do sth9.be amazed by sth10.the fantastic storye across12.senior high studentsbe senior to sb.13.skilful writingbe skilful at/in sth14.eye-catching logos15.make good use of ...16.be satisfied with...17.rise/go up to/by...18.decrease/fall to/by...19.be optimistic about...20.bargain with sb about/over/for sth Project1. a planned programme2.reach a certain audience3.have a clear aim in mind4.figure out5.get sb to do sthmake/let/have sb do sth6.three major questions7.determine to do sthbe determined to do sth8.do a little research9.in advance 10.it is time to do sthit is time that sb did sth.it si time that sb should do sth11.appeal to the audienceappeal to sb. to do sth12.react to sth13.care about14.be concerned with/about...15.get the message across to sb16.put together17.depend onit depends.18.due to19.poisonous chemicals20.result in lung cancer and heart disease21.cost countries a lot of money22.cause great damage to ...23.choose...as...24.discourage sb from doing sth.25.convince sb to do sthconvince sb of sthbe convinced of sth26.urge sb to do sthurge sth on/upon sburge that sb. (should) do sth27.provide students with more informationrm about/of sthanize an essay competition30.as well31.be fully aware of32.shock sb into doing sth33.be related to sth/doing sth.。
高一英语Module 4 Unit 1 Advertising译林出版【本讲教育信息】一. 教学内容：Module 4 Unit 1 Advertising［教学目标］Unit 1 Reading strategy: reading expository writing二. 重点、难点：Reading strategy, Language Points三. 教学过程：〔一〕Reading strategy1. Expository writing is meant to introduce you to basic information on a topic. It usually follows the same basic format: introduction of subject, supporting details, conclusion. When you see a statement presented in expository writing, e.g., ‘ Even if an ad does not lie, it does not mean it tells you the complete truth’, always look at the information that follows it closely. You should be able to find facts to support the idea, such as ‘All it says is that it fights it and that is not the same thing at all’. The author will follow this information with a concluding statement, which tells you what you are supposed to learn from the passage—‘We must not fall for this kind of trick!’2. the structure of the passageParagraph 1 introductionParagraph 2-5 supporting detailsParagraph 2 What is an advertisement? There are two kinds of advertisements 100－commercial advertisements and public service advertisements〔PSAs〕Paragraph 3-4 commercial advertisements do not tell people the complete truth.Paragraph 5 public service advertisements do not play tricks on us.Paragraph 6 conclusion—be smart about advertisements.〔二〕Word Study1. advertise v. 做广告；登广告eg. Many companies will only ~ in the Sunday paper.⇒advertiser n. 登广告者；广告商⇒advertisement n. 广告eg. At this time of year, the papers are full of ~s for skiing holidays.2. be used to doing/sth 对……习以为常，习惯于eg. I’m not ~ the smell of the chemicals.⇒be used to do 被用来做……〔be used for〕eg. The knife was used for cut meat for guests.⇒used to do 曾经；过去常常eg. Uncle Tom used to live in a small town in Texas.3. share v. 分享；分担eg. We don't have enough books so you'll have to ~.~with eg. Will you ~ your experiences with me?~ between/among eg. They ~d the cake between them.eg. Dan and Claire ~ an interest in ancient history.⇒n. 股份；股票；那一份eg. They were able to sell their ～s at a higher price./ I do my ~ 〔=do my part〕of the housework.4. persuasive adj. 劝导性的；劝诱的；有说服力的；令人信服的〔convincing〕eg. ~ languagepersuade v. 劝导；劝诱〔to make someone decide to do something, especially by giving them reasons why they should do it, or asking them many times to do it〕~ sb to do stheg. I finally managed to ~ her to go out for a drink with me.~ sb into doing sth eg. Don't let yourself be ~d into buying things you don't want.~ sb of sth eg. You must ~ me of your innocence〔清白；无辜〕.5. image n. 图像，影像〔of〕eg. Attempts were made to improve the public ~ of the police.⇒imagine v. 想像eg. ~ life without fire./ Can you ~ what China would be like if it didn’t introduce the opening policy?~ doing sth eg. ~ doing a horrible job like that!It’s hard/difficult/possible to ~ sth eg. After such a dry summer, it's difficult to ~ what rain looks like.⇒imagination n. 想像；想像力eg. You don't have to use your ~ when you're watching television./Anny has a very good ~. ⇒imaginative adj. 想像的eg. an ~ solution to the problem6. product n. 产品eg. the new ~ of this factory/ Oil is the important ~ of many Middle-East countries.⇒produce 1〕n. 产品〔尤指农场产品〕eg. garden ~/ fresh local ~2〕v. 生产；制造〔manufacture〕eg. George’s jokes ~d a great deal of laughter./Hard work often ~s good results.⇒production n. 生产,产量eg. car ~/ an increase in ~7. service n. 服务eg. Our aim〔目标〕is to provide the best ~ at the lowest price.⇒serve v. 服务eg. ~breakfast/lunch/supperserve as eg. Michael ~d in that company as a CEO.serve in the armyit ~s somebody right活该If my memory ～s me, it happened on a Tuesday8. billboard n. 广告牌⇒blackboardon board 在〔船上，机上〕9. promote v. 宣传，推广eg. a meeting to ~ trade between Taiwan and the U.K.10. place 1〕v. 安排；放置eg. He carefully ~d the diamond back in his desk drawer.2〕n. 地方，地点take place 发生〔无被动〕eg. The next Olympics will ~ in Australia.take the place of eg. Sending e-mail has almost taken ~ writing letters.replace v. 替代；替换eg. Two of the tyres had to be ~d.replace sth with sth eg. They ~d the silver with gold.11. intended adj. 〔为……而〕打算的〔或设计的〕eg. The book is ~ for children aged 5-7.intend v. 想；打算to have something in your mind as a plan or purpose ~ to do sth eg. I intend to spend the night there.~ doing sth eg. We ~ looking at the situation again.12. educate v. 教育〔teach〕educate sb about/in/on sth eg. a campaign to ~ teenagers about HIVeducation n. 教育educated adj. 受过教育的；有教养的eg. a highly educated woman 13. issue 1〕n. [C] 问题；议题eg. Economic ~s should get more attention.2〕n. [C]〔书刊的〕期，号eg. the January ~ of Readers Digest〔读者文摘〕14. welfare n. 福利，福利事业eg. public ~/ Our only concern is the children's welfare.【模拟试题】〔答题时间：20分钟〕1. -- Could you give me a hand?--Sure. ________A. Which hand do you need?B. What can I do for you?C. What’s wrong with you?D. Are you OK?2. --Do you mind if I keep pets in the building?-- ________.A. Great! I love petsB. Of course not. It’s not allowed hereC. You’d better notD. No, you can’t3. They want to know _________ do to help us.A. what they canB. what can theyC. whether they canD. whether can they4. -- Why not take my car to the museum instead of walking?-- No, thanks. ______________.A. I’m used toB. I’m able toC. I’m about toD. I’ve got to5. He ___________ a lie to his parents.A. did toldB. do tellC. did tellD. does told6. She ______ a gift from the stranger, but she didn’t want to ______ it.A. received, acceptB. received, receiveC. accepted, receiveD. accepted, accept7. After eighty, she found she had _____ to sleep, so she spent the hours from midnight to 3 a.m in reading popular science.A. some difficulties in gettingB. some trouble in gettingC. some troubles to getD. any difficulty to get8. America is ancountry. You can hearhere and there.A. English-spoken; English speakingB. English-speaking; speaking EnglishC. English-spoken; spoken EnglishD. English-speaking; English spoken9. I left home early be late for work.A. not in order toB. in order not toC. in order to notD. in order not that10. We do not allow in the lecture hall, so you are not allowedhere.A. smoking; to smokeB. to smoke; smokingC. smoking; smokingD. to smoke; to smoke11. He looked ________ a professor, but in fact he was _______ a college student.A. like, no more thanB. like, not more thanC. as, no more thanD. as, not more than12. All but one ________ here just now. All enjoyed themselves.A. isB. wasC. has beenD. were13. I can never forget the day _______ we studied together and the day _______ we spent together.A. when, whichB. which, whenC. what, thatD. on which, when14. They quickly ran away, so they ________.A. were disappearedB. were out of sightC. could be seen C. were in sight15. I’ll do everything I ________.A. can to help youB. can help youC. will help youD. should help you【试题答案】1. C2. B3. A4. A5. C6. A7. B8. D9. B 10. A11. A 12. B 13. A 14. B 15. A。
Unit 1Advertising[重点词汇]1．persuade vt.说服，劝说；使信服persuade sb.to do sth./into doing sth.说服某人做某事persuade sb.not to do sth./out of doing sth.说服某人不要做某事persuade sb.of sth./persuade sb.that...使某人相信……(1)语段语法填空The other day，my husband tried to persuade me not (buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me its good quality and fashionable style.Therefore，I couldn't help (persuade) to buy it.So you can see how easy it is to persuade a woman into (buy) the things that aren't suitable for her.2.aim vt.& vi.以……为目标；瞄准，对准；旨在n．目标，目的；瞄准(1)aim at sb./sth.瞄准；对准be aimed at (doing) sth.旨在(做)某事aim to do sth.＝aim at doing sth.力求做某事(2)aimless adj.无目的的aimlessly(＝without aim) adv. 无目的地(1)随堂练习①The proposal put forward by Dobrindt aims (help) promote fully automatic driving.①Jane moved (aimless) down the tree-lined street，not knowing where she was heading.这项活动的目的是提高学生的听说能力。
模块 4Unit 1 Advertising重点单词1. persuade vt. 说服，劝服persuasive adj.有说服力的【常见搭配】persuade sb. to do sth.说服某人做persuade sb. into (doing) sth.说服某人做persuade sb. out of (doing) sth.说服某人停止【名师点拨】persuade sb. to do sth.指成功地说服某人做某事；advise sb. to do sth.指建议某人做某事。
【即时演练】A:用常见搭配填空1.We _____________________ his foolish plan.2.He _____________________ lending him all my savings.3.Finally, his friend _____________________ give up the dangerous trip.【答案】 1. persuaded him out of 2. persuaded me into 3. persuaded him toB:单选(2012 全国卷 I) If she doesn't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. inviteD. support【解析】句意：如果她不想去，你说什么也劝服不了她。
persuade“说服，劝服”；promise “允诺，答应”； invite “邀请”； support“支持”。
【答案】 A2. cure vt. 治愈，治疗n. 治愈，疗程；疗法；对策，克服的方法【常见搭配】cure sb. of a disease / cure sb治’愈s某disease人的疾病a cure for a disease一种疾病的治疗方法undergo a cure接受治疗cure sb. of纠正某人的恶习◆ This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
必修4Unit 1AdvertisingPart 1巧记考纲单词Ⅰ. 核心单词·熟写1. drug n. 毒品; 药, 药物2. shine n. 光亮, 光泽3. welfare n. (个体或群体的)幸福、安全和健康; 福利4. cheat vt. & vi. 欺骗; 作弊n. 骗子; 欺诈行为5. cure vt. 治愈; 解决n. 药物, 疗法; 对策6. ment n. 评论, 评价vi. 评论, 议论7. trick n. 骗局; 玩笑, 恶作剧; 把戏, 戏法; 诀窍vt. 欺骗, 欺诈8. campaign n. 运动9. intelligence n. 智力, 才智; 情报10. slave n. 完全受……控制的人; 奴隶11. remend vt. 推荐; 建议, 劝告; 介绍12. purchase vt. 购买, 采购n. 采购; 购买的东西13. tip n. 建议, 提示; 顶端, 末梢; 小费vt. & vi. (使)倾斜, 倾覆; 给小费14. update vt. & n. 更新; 提供最新信息; 使现代化15. aspect n. 方面; 层面16. media n. 大众传播媒介, 大众传播工具17. target n. 目标; 靶子vt. 瞄准; 以……为目标Ⅱ. 拓展单词·会用1. advertise vt. &vi. 做广告, 宣传→advertising n. 做广告; 广告活动; 广告业→advertisement n. 广告; 广告宣传2. persuade vt. 说服, 劝说; 使信服→persuasive adj. 有说服力的; 劝说的, 劝诱的3. skill n. 技巧→skilful adj. 有技巧的; 熟练的→skilled adj. 熟练的4. innocent adj. 清白的, 无罪的; 无恶意的; 纯真的→innocence n. 清白, 无罪5. breath n. 气息; 呼吸→breathe vt. 呼吸6. fool vt. 欺骗, 愚弄n. 傻瓜→foolish adj. 愚蠢的→foolishness n. 愚蠢7. pleased adj. 高兴的, 满意的; 乐于(做某事)的→pleasing adj. 令人愉快的→pleasant adj. 令人愉快的→pleasure n. 快乐; 令人高兴的事8. mental adj. 心理的; 思想的, 精神的; 智力的→mentally adv. 精神上; 心理上9. aim vt. & vi. 以……为目标; 瞄准n. 目的, 目标→aimless adj. 漫无目的的→aimlessly adv. 无目的地, 毫无目标地10. benefit vt. &vi. 使受益; 得益于n. 益处; 救济金; 奖金→beneficial adj. 有益的, 有帮助的11. promote vt. 推广, 宣传; 促销; 促进, 推动→promotion n. 促进12. consult vt. 咨询; 请教→consultant n. 顾问13. amaze vt. 使惊奇; 使惊诧→amazed adj. 大为惊奇→amazing adj. 令人吃惊的→amazement n. 惊奇14. publish vt. 出版→publisher n. 出版社, 出版机构; 出版人, 发行人15. design vt. &n. 设计→designer n. 设计者, 设计师16. determine vt. 确定, 查明; 决定; 裁决→determined adj. 坚决的, 果断的, 有决心的→determination n. 决心, 果断17. analyse v. 分析→analysis n. 分析, 分析结果18. appeal vi. 有吸引力; 呼吁, 恳请n. 吸引力; 呼吁, 恳求→appealing adj. 有吸引力的19. react vi. 做出反应, 回应→reaction n. 反应; 回应20. personal adj. 个人的, 亲自的→personally adv. 个别地; 就本人而言; 本人, 亲自21. poison n. 毒药vt. 毒害→poisonous adj. 有毒的22. urge vt. 敦促, 力劝; 竭力主张n. 强烈的欲望, 冲动→urgent adj. 紧急的, 急迫的→urgency n. 紧急的事23. shock n. 震惊, 惊愕vt. 使震惊, 使惊愕→shocked adj. 震惊的→shocking adj. 令人震惊的Part 2闪记重点短语1. believe in相信2. for free免费3. be meant to 旨在, 目的是4. deal with涉及, 关于; 处理, 应付5. be amazed by/at对……感到惊讶6. in advance提前7. appeal to吸引, 引起兴趣; 呼吁8. get sth. across把某事表达清楚9. discourage sb. from. . . 劝阻某人……10. be concerned about关心, 挂念11. even if/though虽然, 即使12. fool sb. into doing sth. 欺骗某人做某事13. fall for上……的当, 受……的骗14. play tricks on欺骗; 愚弄15. figure out弄懂; 计算出16. die from死于……Part 3速记经典句式1. We are so used to them that(我们如此习惯于它们以至于)we often do not even realize how many we see and hear in a day. (so. . . that. . . 引导结果状语从句)2. Even if an ad does not lie(即使一则广告没有撒谎), it does not mean it is altogether innocent. (even if/ though引导让步状语从句)3. Not all ads(并不是所有的广告)play tricks on us though. (not all构成部分否定)4. There are even PSAs to teach us how to live healthy lives(如何过健康的生活). (疑问词+不定式结构)5. When it es to advertisements(当谈及广告的时候), we must all use our intelligence and not be a slave to them! (when it es to. . . 当谈到……的时候)6. According to the publisher, readers do seem to be interested in(读者的确好像对……感兴趣)this new novel. (do/does/did用于强调谓语动词)7. After you have decided who your audience is, it is time to decide(到了决定……的时候了)what you want the audience to know or think about. (it is time to do sth. 到了做某事的时间了)8. This is why we have chosen(这就是我们选择……的原因)antismoking as the subject of our ad campaign. (This is why. . . 这就是……的原因) 【联想拓展·多积累】1. ant后缀, 加在动词后, 表示“……的人”①consult→consultan t 顾问②serve→servant 佣人③assist→assistant 助理④account→accountant 会计2. “引人注目的, 吸引人的”知多少①appealing②eyecatching③charming④attractive3. “v. +sb. into doing sth. ”结构集合①cheat/trick/fool sb. into doing sth. 欺骗某人做某事②argue/talk/persuade sb. into doing sth. 说服某人做某事③force sb. into doing sth. 迫使某人做某事④frighten sb. into doing sth. 吓唬某人做某事4. “v. +for”短语大团圆①fall for 上……的当, 受……的骗②head for 前往③leave for 动身去④stand for 代表。
Module4 Unit 1 Advertising语法课教案(高一下学期) Module4 Unit 1 Advertising语法课教案(高一下学期)Teaching aims:1. Students can explain the difference of direct speech and reported speech.2. Students can list the changes when transform the direct speech into reported speech.3. Students can use reported speech or indirect speech to report things.4. Students can express others’ ideas more properly.5. Students can be more confident in learning English.Teaching key points and difficult points:Key points:How to change direct speech into reported speech.Difficult Points:The changing points when change direct speech into reported speech.Teaching procedures:Step 1 Lead-inPresent a short video. It is a joke about XiaoMing. He misuse I, she and he and can’t introduce his fam ily members to others properly.Then lead in today’s topic how to change direct speech into reported speech.(Justification: By showing the video, students can be more curious about learning this lesson.)Step 2 Presentation1. Ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then list several sentences to ask students to choose which advertisement it refers to. For example:The girl said that she was praised by her boyfriend.The boy introduce that the little guys can be found wherever they are.A lot of mums encourage others to use it to protect babies skin.2. Show the original sentences(direct speech) of the advertisement and the listed sentences before together. Ask students to observe the sentences and try to think about what is the direct speech and what is the reported speech. Then conclude how to change direct speech into reported sentence: we can changedirect speech into reported speech by using an object clause or an infinitive phrase.3. Present several reported speech chosen from the advertisements. Ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.4. Show some sentences using direct speech and ask students to try to change the direct speech into reported speech. Then underline personal pronouns, tense, time and place, pronoun and ask students to check their deskmates’ sentences and payattention to the underline parts. Present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.(Justification: Using the advertisement can lead in different sentences using direct speech and reported speech naturally and help students accept the new grammar rules more easily. Inductive method and deductive method are combined in this part to achieve students’ mastership.)Step 3 PracticeSet an situation of the advertisement department. Every students is a member of the department. Ask them to finish the following tasks:1. There is a report made by their colleague and ask students to correct the sentences on the blackboard.2. Show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.(Justification: This step can help students get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.)Step 4 ProductionFour students in a group finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set an situation that there is an advertisement order about useful English learning method. Invite students to discuss in groups and list the opinions of every group members and thenchange the opinions with the group beside by using reported speech. Teacher will invite some volunteers to share their opinions.(Justification: Students can fully cooperate with each other and learn how to use what they learned into their daily life. Also, they can develop critical thinking and speakUnit3 Understanding each other-Reading教案Teaching aim:Knowledge aim:Students can master the expressions about cultural differences.Students will get familiar with the topic of culture and learn how to talk about different cultures and customs.Ability aims:Students can master the reading strategy to understand the use of examples.Students will be able to get the main subject of the conversation through fast reading and the detailed information through detailed reading.Students can talk about cultural differences in their daily life.Emotional aim:Students will learn to respect different cultures and customs.Students will be more confident in speaking English in public.Key and difficult points:Key points:Students can get the detailed information through careful reading.Difficult points :Students can apply the expressions into daily communication.Students can show respect for different cultures.Teaching proceduresStep 1: Warming upShow some pictures of different wedding ceremonies indifferent countries and ask students to guess the country.Justification: Attract students’ attention and lead students into the class naturally.Step 2：Pre-readingShow the title of the reading passage and ask students to predict what aspects of cultural differences the passage involves. For example:T: Dear students, what is the title of our reading passage?S:...T:Yes. Correctly. It’s Cultural Differences. What kinds of cultural differences do you know?S:...T: Food, marriage and festival and so on. Excellent. You all have a broad knowledge. Of all these kinds of cultural differences what do you think the passage talks about?S:..T: Good job. Now let’s read the passage and find out if our prediction is right or not.Justification : Arouse students’ interest in this lesson by asking them to predict what the passage is mainly about and help students to have a basic understanding of the topic in the reading text.Step 3：While-reading1.Global readingRead the conversation quickly and find out the cultural differences the passage talks about. Later, ask some volunteers to share their answers.Justification: Train the skimming ability of students and enable them to get the general idea of the passage as quickly as possible.2. Detailed readingRead the passage carefully with the following questions.Q1: In the west, when is the polite rime to open a present? Why?Q2:What surprised Peter about the wedding ceremony in Korea?Q3: what drink is not permitted in Brunei?Q4: What kind of food do Brits eat at Bonfire Night?Justification: Improve students’ reading strategies to find out the detailed information and understand the use of examples.Step 4：Post-readingDivide students into groups of four and ask them to have a discussion about cultural difference in 7minutes. And the discussion should be related to the following questions.Q1: What do you know about cultures that are different from our own?Q2: Why do we need to find out about other cultu res’ traditions?Justification: Help students to have a better understanding of cultural differences and improve their speaking abilities.Step 5：Summary and Homework1. Ask students to make a summary of the cultural differences mentioned in the text.2. After the class, ask students to write a paragraph about how people can understand each other’s cultures better.Justification: Consolidate what they have learned in this class and broaden their horizon.。
高中英语《Module4Unit1Advertising语法课》教案Teaching aims:1.Students can explain the difference of direct speech and reported speech.2.Students can list the changes when transform the direct speech into reported speech.3.Students can use reported speech or indirect speech to report things.4.Students can express others’ideas more properly.5.Students can be more confident in learning English.Teaching key points and difficult points:Key points:How to change direct speech into reported speech.Difficult Points:The changing points when change direct speech into reported speech.Teaching procedures:Step1Lead-inPresent a short video.It is a joke about XiaoMing.He misuse I, she and he and can’t introduce his family members to others properly.Then lead in today’s topic how to change direct speech into reported speech.(Justification:By showing the video,students can be more curious about learning this lesson.)Step2Presentation1.Ask students to watch several advertisements.In every videos there is a person to talk about the merits of his or her products.Then list several sentences to ask students to choose which advertisement it refers to.For example:The girl said that she was praised by her boyfriend.The boy introduce that the little guys can be found wherever they are.A lot of mums encourage others to use it to protect babies skin.2.Show the original sentences(direct speech)of the advertisement and the listed sentences before together.Ask students to observe the sentences and try to think about what is the direct speech and what is the reported speech.Then conclude how to change direct speech into reported sentence: we can change direct speech into reported speech by using an object clause or an infinitive phrase.3.Present several reported speech chosen from the advertisements.Ask students to pay attention to the form of different reported speech including statements,questions and imperative statements.4.Show some sentences using direct speech and ask students to try to change the direct speech into reported speech.Then underline personal pronouns,tense,time and place,pronoun and ask students to check their deskmates’sentences and pay attention to the underline parts.Present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects:personal pronouns,tense,time and place, pronoun and other special cases.(Justification:Using the advertisement can lead in different sentences using direct speech and reported speech naturally and help students accept the new grammar rules more easily. Inductive method and deductive method are combined in this part to achieve students’mastership.)Step3PracticeSet an situation of the advertisement department.Every students is a member of the department.Ask them to finish the following tasks:1.There is a report made by their colleague and ask students to correct the sentences on the blackboard.2.Show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3.Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.(Justification:This step can help students get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.)Step4ProductionFour students in a group finish the following tasks.1.Show a short video and encourage students to talk about the story of the video with each other.2.Set an situation that there is an advertisement order about useful English learning method.Invite students to discuss in groups and list the opinions of every group members and then change the opinions with the group beside by using reported speech.Teacher will invite some volunteers to share their opinions.(Justification:Students can fully cooperate with each other and learn how to use what they learned into their daily life.Also, they can develop critical thinking and speaking ability.) Step5Summary and homework1.Summary:invite students to conclude what they have learned in this lesson and emphasize the key points of changinga direct speech into reported speech.2.Homework:Ask students to choose one of their favorite films and try to retell the most excellent episode of the film by using reported speech.Blackboard design:。
