最新2019年整理新编剑桥商务英语unit3 课件PPT

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新编剑桥商务英语unit_3

– 如果想自己开店但是却又缺乏经验，同时又不想在这个充满风险的昙花一现的独立法人世界中立足，那么开家连锁店可能是一个明智之举
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…

新编剑桥商务英语unit 3

Setting up your own business —good if you have plenty of business experience —very high-risk —many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential ti become a franchise Becoming a franchisee
branch out
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. „An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.‟ If the initial fee can be raised it‟s an ideal opportunity to stretch those entrepreneurial wings. Back
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business

商务英语教学chapter3PPT课件

学生应学会分析长难句的结构和含义，以更好地理解阅读材料。
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点，培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作的规范格式和要求，如邮件、报告、提案等。
准确表达
学生应能够用准确、专业的英语表达自己的观点和信息，避免语法和拼写错误。
条理清晰
学生应学会组织文章结构，使内容条理清晰、逻辑严密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.

商务职场英语Unit_3PPT课件

products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.

新编剑桥商务英语unit-3-PPT课件

.
6
Vocabulary: we wanna hold your hand
• profit margin ['prɔfit] ['mɑrdʒɪn]利润率，利润幅度，利差
• credit rating ['kredit]信用度，信用评级 • franchise agreement 特许协议 • brand name [bræ nd]品牌名称 • financial assistance [fai'nænʃəl]
[ə'sɪstəns]金融支持
.
7
Vocabulary: We wanna hold your hand
• franchisee n. [,fræntʃaɪ'zi] (公司的分店、零售店或联号商店的）特许经营者，加盟者
• trademark n. ['tred,mɑrk]商标
• ludicrous adj. ['ludɪkrəs]荒谬的，可笑的
• partnership [‘pɑ:tnəʃip]合伙经营
• franchise ['fræntʃaiz] 连锁店，特许经销权，特许经营
.
3
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.

新编剑桥商务英语中级unit 3

Listening: Taking notes and messages
. 0. ‘Hello. This is Michael James speaking and this is a message
for Lelia.' Michael James called for Lelia. (4 words)
Reading and Writing
? 1、身份介绍 (Personal Identification) ? 2、工作环境与日常事务 (The office ，general business ，environment and routine) ? 3、接待与闲暇活动 (Entertainment of clients ，free time ，relationships with colleagues and clients) ? 4、商务旅行 (Travel) ? 5、健康 (Health) ? 6、购买与销售 (Buying and selling) ? 7、公司结构、系统及程序 (Company structures ， systems ，processes) ? 8、产品与服务 (Products and services) ? 9、成果与成就 (Results and achievements) ? 其外，还会涉及其他的一般商务话题（ Business issues ）
? A: in another 30 to 50 years, we shall approach the level of the economically developed countries
? B: in another 30 to 50 years, we shall approach the level of the developed countries ?(通常情况下，“发达国家”已经意味着是经济上发达的国家，因此，没有必要再加上修饰语。 )

《商务英语阅读课件》商务英语阅读unit_3

Forfeiting 福费廷
A type of financing that whereby a bank gives an exporter cash up front so as to guarantee payment to them. Used primarily when export traders deal with high risk countries.
*Bear market（熊市）
Syndicated loan 辛迪加贷款/ 银团贷款
Large loan arranged jointly by two or more financial institutions to share the risk involved. Also called multibank credit or syndicated credit.
II 1. identify with all the steps
2. pull put
3. wore on 4. prospects
5. when it comes to 6. entail
7. confuse…with
III Translation
1. 许多人不够投入，缺乏热情，没有做好不允许失败的思想准备，没有意识到求职时一个数字游戏。
3. Why is handling layoffs on a Tuesday or Wednesday goo for employees?
1. Be direct in telling people the company can no longer employ them and explain in detail the financial hardship causing the need for layoffs. At the same time, refrain from talking about other employees’ situations.

新版剑桥商务英语中级第3课 company benefits - present your company复习课件.ppt

Much of Moloney’s role is visiting clients, so she doesn’t have a permanent desk at head office. I’m a hot-desker, which is good because you get to sit with different people in the hot-desk areas. And you’re given a place to store your things.
9
Perks include a final-salary pension scheme and various discount schemes. The reward and recognition scheme is a little different, and rather nice: Each manager has a budget every year to recognize and reward staff, Palmer says. It can be in the form of a meal for two, or a bottle of wine. It can be up to ￡1,000. There’s the recognition, and then there’s putting money behinnuses.
B. provides a number of perks.
C. gives unpaid leave to take trips of a lifetime.
5. One common feature of Xerox staff is that they tend

实用商务英语写作课件-Unit 3

Introduction
A notice is a sheet of paper giving written or printed information, usually put in a public place.
It is usually written by the higher authority to the subordinates to notify or announce some issues.
1) According to the content
a. brief notice includes the time, place and content of the meetings
and activities (such as speeches, games and parties). b. detailed notice about activities with background information about a person or an organization, and the arrangement of the activities. C. notifications and warnings about certain formal events, written with precise structure and concise words.
Administration Office Mar. 10, 2013
Sample – A notice in form of memo
To: All Staff From: Human Resources Department Date: June 6th, 2013 Subject: Appointment of a New Vice President B&W is pleased to let you know that, effective from June 10th, Mr. Bowel will be our new Vice President. He will replace Mr. Deng Haiyu, who is retiring next month after 30 years of invaluable contribution to our company. Mr. Bowel will be concurrently serving as Manager of Finance Division. We hope that you will give Mr. Bowel the same loyal support as you did to Mr. Deng during his tenure (任期) of office. Your cooperation will be much appreciated.

商务英语阅读第3册课件Unit3ProductQuality

*
Words & Expressions
sophisticated adj. a sophisticated machine, system, method etc is very cleverly designed and very advanced and often works in a complicated way （机器、系统、方法等）精密的；高级的，尖端的；复杂的 It includes a sophisticated plug-in solution that turns it into a true development platform. 它包含成熟的插件解决ybees use one of the most sophisticated communication systems of any insect. 蜜蜂所使用的交流系统是昆虫中最复杂的之一。
*
Words & Expressions
surpass vt. to be better or greater than someone or something 超过；胜过 The unemployment rate will probably surpass 10 percent this year and remain above 9 percent well into next year. 失业率将有可能在今年超过10%，并在明年保持在9%以上。 There the people-made pollutants increasingly surpass the ability of air and water to dilute the contaminants to safe levels. 在那里，人为的污染物质日益超越了空气和水将污染物分解稀释到安全水平的能力。

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Disadvantage
If you go bankrupt, You lose everything
partnershi p
You share the pressure
You might disagree on strategy
The business model is Franchise given to you so there is
less trick.
Part of your profits goes to the franchiser.
Vocabulary: we wanna hold your hand
• entrepreneurial spirit 企业家精神进取精神
• granting of a licence 同意发给许可证 • charge one’s own prices 自行定价收费
• Sole trader you are self-employed and set up the business on your own.
• Partnership you are self-employed and start the business with another person. You are both equally liable.
•如果想自己开店，大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法世界中立足，那么开家连锁店不失为一个明智之举。
But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.
Vocabulary: we wanna hold your hand
• branch out使……分支出来，拓展业务 • launch vt. [lɔntʃ]开办（新企业） • invest vt. [ɪn'vɛst]投资 • venture n. ['vɛntʃɚ]投机活动；商业冒险；
（为盈利而投资其中的）风d
我们愿与你携手创业
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.
• franchise ['fræntʃaiz] 连锁店，特许经销权，特许经营
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and
taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
Vocabulary: We wanna hold your hand
• franchisee n. [,fræntʃaɪ'zi] (公司的分店、零售店或联号商店的）特许经营者，加盟者
• trademark n. ['tred,mɑrk]商标 • ludicrous adj. ['ludɪkrəs]荒谬的，可笑的 • menu content 菜单的内容 • solicitor n. [sə'lɪsətɚ]律师
Listening: Advices on franchises & Planning a seminar
Speaking: Discussing a schedule
Vocabulary: Types of business
• sole trader [səul]独立法人，独立经销
• partnership [‘pɑ:tnəʃip]合伙经营
特许经营就是由一方（授予特许经营者）授权允许另一方（加盟特许经营者）使用其商标或商号，并使用其一揽子经营理念。
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
Sole trader
Advantage You take all the profit