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SNS，全称Social Networking Services，即社会性网络服务，专指旨在帮助人们建立社会性网络的互联网应用服务。
SNS营销，随着网络社区化而兴起的营销方式。
SNS社区在中国快速发展时间并不长，但是SNS现在已经成为备受广大用户欢迎的一种网络交际模式。
SNS 营销就是利用SNS网站的分享和共享功能，在六维理论的基础上实现的一种营销。
通过病毒式传播的手段，让产品被更多的人知道。
SNS营销有着以下四大优势：第一、SNS营销可以满足企业不同的营销策略作为一个不断创新和发展的营销模式，越来越多的企业尝试着在SNS网站上施展拳脚，无论是开展各种各样的线上的活动（例如：悦活品牌的种植大赛、伊利舒化奶的开心牧场等）产品植入（例如：地产项目的房子植入、手机作为送礼品的植入等）、还是市场调研（在目标用户集中的城市开展调查了解用户对产品和服务的意见）、以及病毒营销等（植入了企业元素的视频或内容可以在用户中像病毒传播一样迅速的被分享和转帖），所有这些都可以在这里实现，为什么这么说呢？因为SNS最大的特点就是可以充分展示人与人之间的互动，而这恰恰是一切营销的基础所在。
第二、SNS营销可以有效降低企业的营销成本SNS社交网络的“多对多”信息传递模式具有更强的互动性，受到更多人的关注。
随着网民网络行为的日益成熟，用户更乐意主动获取信息和分享信息，社区用户显示出高度的参与性、分享性与互动性，SNS社交网络营销传播的主要媒介是用户，主要方式是“众口相传”，因此与传统广告形式相比，无须大量的广告投入，相反因为用户的参与性、分享性与互动性的特点很容易加深对一个品牌和产品的认知，容易形成深刻的印象，从媒体价值来分析形成好的传播效果。
第三、可以实现目标用户的精准营销SNS社交网络中的用户通常都是认识的朋友，用户注册的数据相对来说都是较真实的，企业在开展网络营销的时候可以很容易对目标受众按照地域、收入状况等进行用户的筛选，来选择哪些是自己的用户，从而有针对性的与这些用户进行宣传和互动。
SNS营销价值和营销优势从何体现SNS营销价值和营销优势从何体现？现在SNS网站都有一些营销的案例，像许多闻名的品牌也在SNS网站上做营销活动，营销的方式要紧是把产品或者品牌植入ＳＮＳ用户交互媒介中，例如建立产品或者品牌的群组，或者利用游戏植入或者做活动营销等等。
不管它的营销方式如何变化，其中的关键依旧得回到ＳＮＳ的本质上来。
因为如果SNS本身没有专门的营销价值，那么，什么缘故极其重视成效的广告商要在SNS上来投放广告和做营销？如果是仅仅是做群组，做游戏植入，做活动营销，那什么缘故不在传统的论坛、社区、游戏、博客、搜索引擎、视频等地点进行，因为这些网站媒体也能实现，如果讲SNS的流量差不多专门大，如果按照流量转化来讲，即使能够获得一定的收入，那它也显示不出专门之处，因为其他的网络媒体流量也专门大，因此，流量也不是其他广告商选择SNS的最关键理由。
那么，SNS在营销上有什么核心的价值会支撑它走下去，而且要走得好，走得远？第一，那个地点先不谈论具体的营销方式，那个能够去校内、快乐等SNS网站去考察。
那个地点要回答的是SNS营销的核心底层在哪里？确实是它价值的基础来源于什么方面？要紧的基础有三个方面：有真实的人在上面；真实人之间的关系；这些真实人之间的沟通方式和所产生的内容及行为数据。
另外，还有SNS 的包容性，它关于各个产品和应用的包容性，这也让它拥有了营销优势。
第一，真实的人在上面，意味着这些人在SNS上面有人的属性，例如年龄，性不，爱好等等，这是SNS具有价值的最底层的关键，关于企业来讲，这些标识能够让它找到自己的用户群体，发觉他们的基础特点。
有关于其他传统的网络媒体，企业更相信这些真实人的价值。
其次是这些人与人之间的关系，有了真实的人，必定会有一些社会关系，人与人之间会产生沟通的行为，关于企业来讲，那个地点不仅仅是个人与个人之间沟通的场所，也能够是企业和个人之间的沟通场所，例如苹果公司在校内网的建立的苹果学院，用户能够与苹果产品之间结为好友，这为企业和用户之间的沟通建立了一个渠道。
sns营销是什么营销策略SNS营销是指通过社交媒体平台进行市场推广和传播的一种营销策略。
在互联网时代，随着社交媒体的兴起和用户数量的不断增加，SNS成为了企业广告和品牌推广的新渠道。
下面将从SNS营销的定义、特点、策略和效果等方面进行阐述。
首先，SNS营销具有以下特点：1.广泛覆盖用户：社交媒体平台拥有大量用户，可以实现广告和品牌信息的快速传播。
2.实时互动：用户在社交媒体上可以实时回复、评论和分享，企业可以及时了解用户喜好，与用户进行互动交流。
3.用户精准定位：通过大数据技术，企业可以根据用户的兴趣、地理位置等进行精准推送广告内容，提高广告投放的效果。
其次，SNS营销有多种策略可供选择：1.内容营销：通过发布优质的内容，吸引用户关注和互动，提高品牌知名度和口碑。
2.社交广告：在社交媒体上投放广告，根据受众定位和兴趣，实现精准推送，提高广告投放效果。
3.社交引流：通过社交媒体平台引导用户访问企业的官方网站或者线下门店，增加转化率和销售额。
4.社交合作：与影响力较大的意见领袖、博主或者社群进行合作，借助他们的影响力和粉丝基数，推广自己的产品或服务。
最后，SNS营销的效果：1.提高品牌知名度和美誉度：通过在社交媒体上发布优质内容和广告，增加用户对品牌的认知和好感度。
2.增加销售额和转化率：通过社交媒体的引流和精准推送，吸引潜在客户访问企业网站或门店，从而提高销售额和转化率。
3.改善用户体验：通过在社交媒体上与用户进行互动和回复，解答用户疑问和关注，提高用户满意度和体验感。
4.增加市场份额和竞争优势：通过在社交媒体上积极推广和宣传，可以吸引更多用户和潜在客户，从而增加市场份额和竞争优势。
综上所述，SNS营销是一种通过社交媒体平台进行市场推广和传播的新型营销策略。
通过制定合适的策略和掌握相关技巧，企业可以提高品牌知名度、销售额和用户满意度，取得较好的市场效果。
网络营销中如何利用SNS工具吸引用户关注在这个瞬息万变的时代，企业借助互联网和移动设备搭建起与消费者之间的桥梁，实现精准营销已经成为了一种趋势和必要手段。
而现如今，SNS社交网络正在成为企业营销的重要策略之一。
那么如何利用SNS工具吸引用户关注呢？一、了解用户受众群体在做SNS营销之前，了解用户受众群体是非常关键的。
明确用户的特征和需求，才能更好的制定营销策略和推广方案。
创造适合用户口味的内容，才能吸引他们持续留在您的社交平台上。
如果您是一家电子商务企业，重点关注的目标受众可能是18~34岁的年轻人，他们喜欢分享生活、娱乐等方面的信息；如果您是一家健身房，目标受众可能会是想要减肥强身的人群，这时您需要选择分享相关健身知识、分享用户减肥成功案例等等相关内容。
所以，理解不同受众群体的喜好和习惯是至关重要的。
二、提供有价值的信息和内容良好的内容是SNS营销成功的关键。
与用户建立起良好的互动关系的前提就是提供有价值的信息和内容。
在发布社交媒体信息时，无论是文案还是图片，都应该具有可读性、可分享性、可消费性等特点。
如果能够做到将这些内容精准地传播到目标受众中，就可以在市场上获得优势。
同时，企业需要保持一定的频率和连续性，不要让用户感到营销信息过于单调和重复，这样会影响用户对企业品牌的印象和销售转化。
可以考虑将媒体营销与SNS营销结合，增加粉丝话题讨论，促进口碑传播和服务品质优化。
三、建立良好的互动机制SNS营销的目的是吸引和留住目标用户，而互动是实现这种目的的关键。
企业需要积极发起话题讨论，与粉丝互动，留下良好的印象。
同时，积极回复和跟进用户的评论和私信，提供高质量的客户服务，进一步提升用户的满意度。
另外，针对不同的用户群体，可以建立一定的激励机制，比如通过社交活动互动，不断猜谜、题库等，增加用户参与度和互动粘性。
还可以通过明星代言、线下活动直播等方式提高用户互动体验，吸引媒体关注，以及扩大口碑力量等。
四、合适的时间和渠道在SNS营销方案制定时，将时间和渠道的选择也是很重要的。
基于SNS社交平台的企业网络营销策略研究基于SNS社交平台的企业网络营销策略研究随着互联网的快速发展和智能手机的普及，SNS（社交网络服务）成为人们日常生活中重要的一部分。
对企业来说，将营销策略转移到SNS平台上已经成为提高品牌知名度和获取潜在客户的利器。
本文将研究基于SNS社交平台的企业网络营销策略，并探讨如何最大限度地利用这一平台进行市场营销。
一、SNS平台的优势1.目标用户广泛。
根据统计数据，全球范围内每天有数十亿的用户在SNS平台上活跃，这为企业提供了巨大的潜在客户群体。
2.社群传播效应。
SNS平台上的用户经常与朋友、家人和同事分享信息，这种社群效应可以有效地传播企业的信息和产品，并形成口碑传播。
3.用户参与度高。
在SNS平台上，用户可以快速获得信息、参与讨论和互动交流，企业可以借助这种用户参与度来获取反馈、了解用户需求和进行市场调研。
二、SNS网络营销策略1.明确目标受众。
企业在制定SNS网络营销策略时，应首先确定目标受众是谁，如年龄、性别、兴趣爱好等。
只有深入了解目标受众，才能制定精准的营销策略。
2.建立品牌形象。
企业需要在SNS平台上建立一个专业、有信誉的品牌形象。
这可以通过发布高质量的内容、定期更新信息、回复用户的留言等方式来实现。
3.创造有价值的内容。
内容是吸引用户并激发他们兴趣的关键。
企业应该根据目标受众的需求和兴趣提供有价值的、有趣的内容，例如教育性文章、行业洞察、产品介绍等。
4.增加用户互动。
鼓励用户参与互动是促进品牌发展和营销的有效方式。
企业可以通过发布问答、投票、抽奖等形式吸引用户积极参与，提高用户粘性和忠诚度。
5.积极回应用户反馈。
用户在SNS平台上提出的问题、建议和批评都应得到积极回应。
企业需要及时回复用户留言，解决用户问题，倾听用户意见，并根据用户反馈改进产品和服务。
6.与意见领袖合作。
在SNS平台上，一些用户拥有较高的粉丝数量和影响力，他们被称为意见领袖。
企业可以与这些意见领袖合作，通过他们来传播企业的信息，提高品牌的知名度和影响力。
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TraditionalenterprisescanmakefulluseofSNSwebsitestocommunicaterelati onshipsandconvenientwayfortheformationofbusinessproductsandgoodc ommunicationbetweenusersofrelationsonthisbasis,introducingproductst hatallowuserstoaccepttheproduct,andultimatelyguidetheusertopurchase products.Finally,theSNShasagoodframemode,whichcanhaveavarietyofproductsto meetthediverseneedsofdifferentindividualusers.Thisfeatureallowsmoresy stematicmarketing,forexample,thegroup'smarketing,notjustcreateagroup ,andcanusevariousapplicationsofSNSandinteractiveway,say,thebrandbeca mefriendswiththeperson,brand-nameproductscanbeusedasvirtualgifts,thebrandcanbecomepartofthegame,youcanwiththeintegralsystemlinkingth eoverallusercanstoreonlineandofflineactivities,orcombine,etc.,tomeetthe differentneedsofusers.Atthesametime,allowenterprisestomaximizemarket ingeffectiveness.So,heretheadvantagesofmarketingvalueofSNShastwoaspects,thefirstrelat ivetothenon-socialmedia,ithastheadvantageofthepropertiesofsocialnetw orks,forexample,relativetotheportaldisplayadsandsearchengineaccuratea dvertising,ithasasocial-orientedfeatures,suchasthroughfriends,thespread betweenthesocialnetworktoachievethemarketingvalue. Thesecondpoint,inthecampofsocialmedia,suchasinstantmessaging,suchas QQandMSNalsohasthecharacteristicsofsocialmediaandmarketingcommu nicationeffects.So,SNScommunicationofinformationisdifferent,ithasdelay characteristics,theinformationsentandreceivedindifferentways.Atthesame timebecauseofthelog,photos,andavarietyofapplicationsintheabove,perso nalimageismoreplentiful,withmoredataattributes.Thesecharacteristics,sot hatSNShasauniquemarketingvalue,andthismarketingpractice,includingtra ditionalbusinessesandisexploringtheSNSplatform,isstillinitsinfancy,withex plorationdepth,thevalueofmarketingontheSNSwilldigdeeperandbroader. Overtime,SNSplatformsmaybethefutureofenterprise,especiallylargeenter prisestodobusinessthemostcriticalareasofmarketing.Becauseitisnotjustru nningdisplayads,notjustputaccuratesearchengineadvertising,itisdialogueandcommunicationbetweenenterprisesitesandusers,andwhoreallywonthe heartsofusers,whocanreallyhaveafuture.Itcanbesaid,SNSvalueofthedevelopmentofmarketinghasjustbegun,thishu gegoldminenotfarfrombeingtapped.SNS营销价值和营销优势从何体现？“当下SNS网站都有壹些营销的案例，像不少著名的品牌也在SNS网站上做营销活动，营销的方式主要是把产品或者品牌植入ＳＮＳ用户交互媒介中，比如建立产品或者品牌的群组，或者利用游戏植入或者做活动营销等等。
把握SNS网站特点，夯实社会媒体营销基础SNS营销其实就是我们常常接触到的社会化媒体营销，它是企业在海外营销的过程中经常采取的方式。
Facebook就是我们常见的社会化营销的平台，那么我们该如何正确的利用这些平台呢，首先我们需要了解SNS网站的特点，上海高森信息科技教你怎么做。
1、丰富的资源在社会化媒体营销过程中，我们常说的资源其实就是用户本身。
不管哪种形式的SNS，它的人员分布、覆盖的人数都十分广泛，这就为社会化营销提供了丰富的资源。
就拿国外最火的Facebook来说，2015年该应用单日的使用人数就突破了10亿大关，试想利用这样的平台进行推广，效果自然不会差。
2、忠诚的用户不管是结交新的朋友，还是寻找一些服务、产品讯息，SNS网站都可以轻松的满足用户的需求，这样的特点保证了社交媒体平台用户的粘度当用户利用这些平台找到了志趣相投的朋友，或者养成了使用的习惯之后，他们就会成为这些社交媒体忠诚的用户。
像国内的微博、国外的Facebook，它们的用户群体都相对固定，企业在进行推广营销的过程中就可以很容易的找到那些会对自己产品感兴趣的用户。
3、强烈的互动性虽然SNS网站不是那种即时的聊天工具，但是用户可以即时的收到通知和讯息，在即时通讯方面它的效果还是不错的。
用户可以通过SNS网站讨论时下热点、交流心得体会、分享经验，当然在这些网站中用户还可以提问题、发起投票，所以SNS网站十分重要的一个特点就是互动性。
企业在海外营销的过程中就可以充分利用SNS网站的这一特点，吸引目标用户的关注，扩大自身的影响。
以上几点就是小编想要和大家分享的SNS网站的特点，这些其实也是SNS 网站的价值体现。
海外营销的过程少不了SNS营销，而想要利用这种方式取得好的宣传推广效果就一定要把握好SNS网站的特点。
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经贸论坛目前对SNS的最常见的解释是Social Network Service，即社会性网络服务，专指支持和帮助人们建立社会性网络的互联网应用服务。
这是基于一位美国心理学家提出了“六度分割”的概念。
此概念是指任意两个陌生人都可以通过人际关系找到对方。
基于这个理论基础出现了社会网络服务的概念，若用于互联网就是SNS.狭义的SNS网站是指通过各种网络应用及工具帮助用户运营其社会性网络(指个人间的关系网络)，以认识朋友的朋友为基础，扩大自己的人际交往[1]，主要网站有：Facebook、校内网等。
广义的SNS网站往往突出了交互性的特点，如博客、播客、网络社区、网络聊天等。
一、SNS的特点及优势1.用户信息的真实性过去人们总认为网络上的东西都是虚拟的，SNS网站与人们传统的观点不同， SNS最基本的特点则在于它的真实性，用户的信息都是真实可靠的，可以说SNS网站是把人们在现实生活的人际关系在网络上重新组建，通过认识朋友的朋友来扩大人际交往网络，再力求回归到现实生活的人际圈。
以校内网为例，很多学生在校内网上注册，在校内网上找到自己的老师、同学、朋友，把现实生活中的人际交往放到社交性网站上，从而认识了朋友的朋友，又在现实中扩大了人脉。
2.易于用户定位，便于广告投放正是因为SNS网站是真实人际关系的显示，因此用户的信息和喜好都是真实可靠的，这使得SNS网站对用户的定位变得更加容易与明确。
那么，对广告商来说，在SNS网站上投放广告能够利用其实名制、定位明确、用户群分等优势来达到广告的精准对位宣传，开创创新而有效的投放模式。
3.网络关系化，用户黏性强SNS的另一个显著特点是网络关系化，SNS的网络不是杂乱无章的，而是关系化的。
传统社区用内容来吸引用户，人们为了一个共同的话题内容聚在一起，而SNS是将现实社会关系反映在网络上的结果，它更多以人、以关系来吸引用户，为“用户之间相互产生关系”提供了一种可能。
当你现实生活中的朋友、同事、家人都聚集在SNS 上向你招手时，你是很难抗拒的。
我国主要SNS网站营销价值浅析摘要：社交平台不断引领潮流、创造奇迹，极大地改变了人们的生活和信息传播方式。
社交网络的便捷性和即时性等特点使得越来越多的个人以及企业利用SNS来开展营销，催生了网络营销这种炙手可热的推广营销方式，给微时代的企业带来了新的商业契机和营销模式。
本文简要阐述了三种SNS营销工具的价值及特点。
关键字：SNS 营销价值正文：1 绪论1.1 SNS的理解SNS（Social Network Software）即社会化网络服务网站，是近几年最热门的互联网应用之一,其理论基础是六度空间理论六度空间理论,,平台都是基于`喻几”架构的,而中的社会性则推动了人际网络的构建。
目前比较知名的国内的的网站有人人网、校内网、开心网、豆瓣网、、聚友等网站,。
就是为用户提供通过互联网创建并维护人际关系网络的服务,帮助用户通过个人的人际关系网络满足其各方面需求与兴趣的网站。
目前网站主要有两种,一种是实名制的真实可信任网络,鼓励用户和将现实中的社交关系转移到互联网来维护,如朋友、同学、校友、同事、亲人等等强联系人,并鼓励用户拓展人脉,让用户利用朋友的朋友找到可以拓展的人脉资源另一种则是依靠用户之间的共同兴趣来聚合同类用户,用户通过需求和兴趣来形成圈子、拓展人脉,并且分享与交流共同感兴趣的信息,也是为了满足自身的需求。
由于是建立并维护互联网人际关系的有效工具与平台,因此,网站聚合了大量用户,用户之间通过日志、活动、群组等应用和服务来分享个人信息、建立圈子、组织活动等,网站有着巨大的用户流量和注册用户数。
1.2 各具特色的SNS网站1.2.1 综合性SNS新浪微博：由新浪网推出，提供微型博客服务类的社交网站。
开心网：是国内SNS的带动者，在国内居于霸主地位。
人人网(校内网)：从校园走向社会的庞大的社区网络1.2.2垂直SNS公关圈：公关行业的SNS家园。
迈点蓝：酒店行业的SNS社区。
驴友录：面向驴友、户外运动爱好者的SNS社区。
SNS marketing where reflect the value and marketing advantages?SNS Web site now has some marketing cases, like many well-known brands are also doing marketing activities SNS website, the main mode of marketing is to implant the product or brand media SNS user interaction, such as the establishment of the group product or brand, or the use of implants or do activities in marketing the game and so on. Regardless of how the changes in its marketing approach, in which the key is to get back up the essence of SNS. Because if the SNS itself is not unique marketing value, then, why the effect is extremely great importance to advertisers to advertise in the SNS up and do the marketing? If it is simply a way for the group, play games implantation, do event marketing, why not in the traditional forums, munities, games, blog, search engine, video and other places, because the media can help achieve these sites, if the SNS's Traffic has been great, if the flow into it, even if they can get some ine, it also shows that no unique, because other traffic is also a great online media, so the flow does not choose the other SNS's advertisers The key reason.So, SNS in marketing, what is the core value of supporting it go, and go well, goes far?First, here Putting aside the marketing of specific, this can go to school, happy and other SNS sites to visit. SNS to be answered here is where the underlying core of marketing? Is the basis of its value es from what areas?The main basis of three aspects: there are real people in the above; the relationship between real; these means of munication between the real and the generated content and behavioral data. In addition, SNS inclusive, it is for all inclusive products and applications, which it has a marketing advantage. First of all, real people on it, means that these people in the SNS that someone's property, such as age, gender, hobbies, etc., which is the lowest level of SNS with the key value for enterprises, these identities can find it their own user groups and found that the basis of their characteristics. pared to other traditional online media, enterprises believe that the true human values. Second, the relationship between these people, with real people, there must be some social relations, munication between people will have the behavior, for the enterprise, where not only munication between the individual and the individual place, it can be munication between business and personal sites, such as Apple's built in the campus network Mac School, between the user became friends with Apple products, which for the business and establish munication between users a channel.Meanwhile, SNS site of the natural relationship between the social network also has a high marketing value, for example, now has to send popular SNS website features a virtual gift, if only a virtual gift itself, this is no big deal, the key is that these Virtual gifts given to the true relationship is used to friends and integrate into the social network among people, people use it to expressmutual feelings, the emotional activities, to expand the value of the gift, for example, in the delivery virtual perfume, if with a brand of perfume, the brand's image among the people directly embedded into the emotional event, the value of the brand image is greatly enhanced, the ads than TV or other media player can play a stronger effect, and SNS sites through a variety of promotions, direct users to the gifts, in large SNS, users can achieve a high participation level.There are real life-if only the relationship between the chain, which also has instant messaging is not it? So, what should SNS?Then, the third aspect, to show the unique value of the SNS, and that is it has a new type of transmission of information, for users, is a new way of munication, first it is different from the phone, instant messaging, munication, instant messaging is a text conversation between two people, no sound, but the perception of each other, or both parties need to be present at the same time, munication to plete, SNS munication and munication can be delayed, the two sides or parties may also be present ; SNS way through the sharing of information can be pushed to other friends, users do not municate one on one to plete, you can snap one to many, but the recipient can also choose to respond or not respond. is even more formal, more appropriate, or other relatively formal business munication. When the user in the school network and became friends when Apple, Apple's latest information on products or their retail outlets which offer care information can be pushed to users, and users are concerned about and like products, users, Users can also group by means of Apple University to municate and express their point of concern. This site is not just SNS munication between users of space and place, it can be to build relationships between businesses and consumers the chain places. Telephone munication with end users to use, cost and low efficiency, may also be disturbing, corporate to municate with users prone to the effects of spam, while the SNS may be the enterprises to establish their own channels of munication with the users of the best ways.We often say that people build a strong relationship between success chain is the core of QQ, and for enterprises, users and enterprises in the establishment of good relations between the chains, enterprises gain a petitive advantage is the key. The SNS is a corporate chain to establish good relations with the user the best one of the channels.For example, there is an apple in the college campus marketing group, adding more than 30 million users, the user can with Apple's products became friends and other acts of the points, with points you can buy Apple's virtual items have the opportunity to participate in sweepstakes, get the highest points of Apple's products; users through retail stores and Apple or Apple products entity became friends, they can always get apples and apple products, the latest information on the store, a discount store such information on that entity Apple products, the latest upgrade information and more. This full use of the SNS network edge, between the user and enterprise products, the formation of achannel of munication, and when the user logs SNS site, easy to see the latest Apple products or retail news, marketing products for businesses concerned, this than to receive convenient and effective. Access from the retail stores and user browsing the page to see the light of a retail store in Beijing friend an area of nearly 2,000 people, results from the message view, many users expressed their willingness to go to the store to see. In this way, not just brand promotion, but also from the fact promote sales.In addition, the user can understand Apple's video products provide features, you can have a group with other Apple products like Apple products or users to interact and exchange products, mutual feelings or answer questions about Apple's problems, the user can also photo and log look and products related to Apple's latest and so on. Through these marketing practices so that users and Apple's products a good contact between the ties, but also the consumer Apple is aware of the best channels. For example, in groups, by users, can see that the overall users, like Apple products and Apple products have a ratio of the number of people, who they are and what are their different behavior and speech and so on.Traditional enterprises can make full use of SNS websites to municate relationships and convenient way for the formation of business products and good munication between users of relations on this basis, introducing products that allow users to accept the product, and ultimately guide the user to purchase products. Finally, the SNS has a good frame mode, which can have a variety of products to meet the diverse needs of different individual users. This feature allows more systematic marketing, for example, the group's marketing, not just create a group, and can use various applications of SNS and interactive way, say, the brand became friends with the person, brand-name products can be used as virtual gifts, the brand can bee part of the game, you can with the integral system linking the overall user can store online and offline activities, or bine, etc., to meet the different needs of users. At the same time, allow enterprises to maximize marketing effectiveness. So, here the advantages of marketing value of SNS has two aspects, the first relative to the non-social media, it has the advantage of the properties of social networks, for example, relative to the portal display ads and search engine accurate advertising, it has a social-oriented features, such as through friends, the spread between the social network to achieve the marketing value.The second point, in the camp of social media, such as instant messaging, such as QQ and MSN also has the characteristics of social media and marketing munication effects. So, SNS munication of information is different, it has delay characteristics, the information sent and received in different ways. At the same time because of the log, photos, and a variety of applications in the above, personal image is more plentiful, with more data attributes. These characteristics, so that SNS has a unique marketing value, and this marketing practice, including traditional businesses and is exploring the SNS platform, is still in its infancy, with exploration depth, the value of marketing on the SNS willdig deeper and broader.Over time, SNS platforms may be the future of enterprise, especially large enterprises to do business the most critical areas of marketing. Because it is not just running display ads, not just put accurate search engine advertising, it is dialogue and munication between enterprise sites and users, and who really won the hearts of users, who can really have a future. It can be said, SNS value of the development of marketing has just begun, this huge gold mine not far from being tapped.SNS营销价值和营销优势从何体现？“现在SNS都有一些营销的案例，像不少著名的品牌也在SNS上做营销活动，营销的方式主要是把产品或者品牌植入ＳＮＳ用户交互媒介中，比如建立产品或者品牌的群组，或者利用游戏植入或者做活动营销等等。
