《实用外贸英语函电》PPT课件

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• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
完整版PPT课件
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Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.

CFR Rotterdam. 2.Please quote us for men’s shirts CIF Rotterdam. 报最低价
quote one’s lowest price/ make (give/send) lowest quotations.
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5. stating the earliest date of shipment. 说明最早装船期。 现在分词短语作状语，表伴随状态。
品； 3.询问对方所能提供的折扣，你方所能接受的
支付条件和期望的交货时间； 4.以盼早复收尾。
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Useful Expressions
1. learn from 从…得知 2. Commercial Counselor’s Office 商务参战处 3.handicraft article 手工艺品 4. brocade handbag 锦绣手袋 5.leading importer 大进口商 6.quote sb. a price for sth 向某人就某物报价 7. place an order with sb. for sth 向某人就某物下订
Should your quality be suitable and the price competitive, we’ll be ready to place an order for at least 5,000 pieces with you.
Your prompt attention to this matter will be much appreciated.
May 24,2006
Dear Sirs,
We have learned from the Commercial Counselor’s Office of Canadian Embassy in your country that you manufacture and export a variety of handicraft articles.

外贸英语函电课件信函格式课件教材 课程
51、山气日夕佳，飞鸟相与还。 52、木欣欣以向荣，泉涓涓而始流。
53、富贵非吾愿，帝乡不可期。 54、雄发指危冠，猛气冲长缨。 55、土地平旷，屋舍俨然，有良田美 池桑竹 之属， 阡陌交 通，鸡 犬相闻 。
6、最大的骄傲于最大的自卑都表示心灵的最软弱无力。——斯宾诺莎 7、自知之明是最难得的知识。——西班牙 8பைடு நூலகம்勇气通往天堂，怯懦通往地狱。——塞内加 9、有时候读书是一种巧妙地避开思考的方法。——赫尔普斯 10、阅读一切好书如同和过去最杰出的人谈话。——笛卡儿
Thank you

Prof. Thompson Harvard University Boston, MA 02163 U.S.A.
Dear Professor Thompson, To celebrate the fiftieth anniversary of the founding of our company, we request the honor of your presence at a reception which is to be held at Dayu Hotel, Changchun on September 30 from 7 p.m. to 9 in the evening. We would be glad if you could come.
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3.外贸知识
外贸精英网 /chukou-liucheng/
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二、推荐书目
1，《 国际商务英语函电》，王碂，西安交通 大学出版社。
2，《外贸英语函电》，易露霞，陈原，清华 大学出版社。
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Chapter 1 Introduction
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2.归纳、诵记句式
由于外贸信函有其独特的语言特征和词汇特征, 因此在学习外贸函电时,可以归纳、总结所学过 的常用词汇、短语和句型进行分门别类,然后花 些时间背诵、记忆所归纳和总结的内容。
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(1)我们经营电器。
We handle electric goods. We deal (trade) in electric goods. We are in the business (trade,line)of electric goods. 意义大同小异的句型还有: We specialize in electric goods. We exclusively deal in electric goods. Electric goods fall (lie) within the scope of our business activities.

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plicated color expressions
1）修饰法 adj.+color表示颜色的浓、淡、明、暗 deep/dark blue深蓝色 light/pale yellow 浅黄色 bright/rich/vivid red/green艳红，翠绿色
2）词缀法 color +ish 表示颜色的浅淡 “微带……色” whitish sky 微白的天空 yellowish leaves 淡黄的树叶 reddish face 微红的脸 greyish ashtray 淡灰色的烟灰缸
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3.数量的表示
dozen=12 score=20 gross=144/12 dozen dozens of…数十个 3 score and ten =70 years old death pays all scores 一了百了 gross negligence 重大疏忽
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3.数量的表示
249684 亿 twenty-four trillion nine hundred and sixty-eight billion four hundred million
56957 亿 five trillion six hundred and nety-five billion and seven hundred million
2077 亿 two hundred and seven billion and seven hundred million
3531 万 thirty-five million three hundred and ten thousand
Buyer –make enquiries Letters of Request/ Letters of Enquiries Supplier– answer the enquiries Letters of response or Letters for answering enquiries

❖Thank you for the samples that you sent to us on November 20. We are pleased to place an order as specified on the enclosed order sheet.（谢谢 贵方11月20日寄给我方样品，我方乐意订购，详 情见所附订单。）
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3. Clearness (清楚)
❖1) Pay attention to choosing the concise and accessible expressions and trying to avoid using the words, and sentences equivocal in meaning. （选择简明易懂的词语，尽是避免意义上模棱两 可的词语和句子。）
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❖3) Pay attention to the object of the pronoun and
the relations between the relative pronoun and the antecedent.（注意代词的指代对象和关系代 词与先行词的关系。）
与实务等。
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Preparation before Writing
❖1. Studying your reader’s interest, that is, thinking of what your reader thinks. (研究读者的 兴趣，那就是说，想读者之所想。)
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2
以获取最准确的产品报价。
实例讲解如何回应询价函，并用具体价
格和条款编写一份报价函。
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情景模拟：订单函
通过一个具体案例，教授如何编写一份
情景模拟：发货通知函
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明确的订单函，确保双方达成共识。
指导学习者如何编写一份通知函，及时 告知对方货物已发出并提供快递信息。
感悟与总结
重要性和应用
分析外贸英语函电的重要性和 广泛应用，强调其在国际贸易 中的核心地位。
问题解决思路和技巧
分享解决外贸英语函电中常见 问题的思路和实用技巧，帮助 学习者更好地应对挑战。
个人学习感悟和目标 规划
引导学习者反思学习过程中的 体验，设立并规划个人学习外 贸英语函电的目标。
外贸英语函电课件
本课件旨在帮助学习者全面了解外贸英语函电的概述、写作准备、常用函电 和实例分析，感悟其重要性并掌握应用技巧。
概述
定义与特点
介绍外贸英语函电的定义和其特点，为后续学习做铺垫。
分类
讲解外贸英语函电的分类，帮助学习者理解各种函电类型的用途和特点。
学习的重要性
探讨为什么我们需要学习外贸英语函电，以及它对职业发展的价值。
写作准备
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函电格式的要求
介绍外贸英语函电的常见格式要求，帮助学习者熟悉函电的结构和排版。
2
函电用语的规范
讲解外贸英语函电中常用的用语和表达方式，以及规范使用的技巧。
3
函电中的注意事项
指导学习者注意外贸英语函电写作过程中需注意的细节和常见错误。
常用函电
询价函
演示如何编写一封准确、明确的询价函，以获 取所需产品的报价信息。
订单函
讲解编写订单函时需要包括的关键信息，确保 双方共同理解交易的具体细节。Байду номын сангаас

goods for home trade is not usually suited to foreign
shipping.Most foreign shipping takes many weeks or months
to reach its destination and frequently undergoes rough
Unit 13
Packing
Text
A
“Packing is an art.”“Packing or container is part of the
product.”“Packing should help identify the product inside.” This is
ually，buyers identify the product through package.Packing
accordance with the relevant terms in the sales contract and
in a manner which assures their safe arrival and facilitates
their handling in transit and at the place of
the net weight being 22.5 kg..As to shipping marks outside the carton，in
addition to the gross，net and tare weights，the wording “MADE IN
CHINA” is also stenciled on the package.Should you have any special

两种产品之间分配？第二，又 如何分配计算各型号月末完工产品本钱和月末在产
品本钱？第三，分配时，应 该采用什么方法？
为此，需要明确本钱核算的原理与方法 。
?新编本钱会计?第4章 本钱核算的原理与方法
第5章 产品本钱的计算
【案例引导】 某企业为一家生产普通民用家具的企业，设 有四个根本生产车间，分别为配料车间、加 工车间、组装车间和涂装车间。产品由四个 车间加工完成。配料车间生产的零件经过加 工车间继续加工成部件，组装车间负责将零 部件组装成成品，漆装车间进展烤漆。该企 业生产的普通民用家具市场成熟，销售稳定， 为了寻找新的利润增长点，企业决定生产高 档办公家具，按照客?新户编本订钱会单计?生第5章产产个品本性钱的化计算家具。 那么，企业会计人员对办公家具的本钱核算
500元，人工费用600元，制造费用200元。月末 22×1.75型号完工产品190个，
第在产4章品40本个钱；月核末算28的×1原.7理5型与号方完工法产品136个，
在产品69个。 作为会计人员势必要考虑三个问题：第一，本月累
计的原材料费用、人工费用 和制造费用如何在22×1.75型号和28×1.75型号
的本钱核算处理如下：
借：生产本钱——根本生产本钱 468 000
贷：原材料——ABS材料
468 000
借：生产本钱——根本生产本钱 650 000
贷：应付职工薪酬——工资
ห้องสมุดไป่ตู้
650 000
上述关于原材料和职工工资的本钱核算正确吗？
为此，需要明确本钱核算的账户和本钱核算的程序。
?新编本钱会计?第3章 本钱核算的账户和程序
为此，需要了解本钱核算的一般原那么和根本要
求。
?新编本钱会计?第2章 本钱核算的原那么和要求

Consumer to Business is a growing arena where the
consumer requests a specific service from the business.
Example：Harry is planning a holiday in Darwin.He
provide employees of an organization with
information.The intranet is usually accessed through the
organization’s network，though it can and is often
extended to an entrant who uses the Internet but
E-commerce，B2B E-commerce emphasizes supply chain
integration，direct marketing over the web，and
electronic marketplaces.
All in all，E-commerce has the promise to be a very
lists items for sale with a commercial auction site.Other consumers
done solely through
the Internet.
Example：A home user wishes to purchase some good
quality wine.The user accesses the Internet site and
follows the links to read a report on the recommended

agreement which cannot be settled by consultation shall be
referred to arbitration by the CCPIT Arbitration Commission
，whose award being final and binding upon both parties .
confirm the main points upon which we have agreed，namely：
• 1.That Party A and Party B enter into a wholesale joint venture in
the State of Victoria.
• 2.That Party A holds 30% of the shares and Party B 70%.
Yours faithfully，
Text
D
General Instructions on Bidding
• 1.Preparation of Quotations：Bidders are expected to examine the
requirement schedule，specifications，instructions and
for them to do business with you through compensation trade，i.e. after
importing the machines，they will reimburse you the cost and charges
by selling you the direct products.
prompt supply.

主
外贸英语函电
编
Unit One Introduction to Business Letters
王
Unit Two Establishing Business Relations
丽
Unit Three Inquiries
Unit Four Offers & Quotations
Unit Five Firm Offers
B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.
1. Determine our purpose of writing a certain letter. 2. Identify who the readers are. 3. Organize the message, which is to be contained in the letter. 4. Write a draft. 5. Polish the writing.
Unit One Introduction to Business Letters (商务信函概论)
Examples of the Formats of the Letterhead on the Second Page:
EASTERN TEXTILES IMP. & EXP. CO.,LTD.

Complimentary Close Signature Enclosure Postscript
Unit One Introduction to Business duction to Business Letters （商务信函概论）
Objectives Introduction
Unit One Introduction to Business Letters (商务信函概论)
Functions of Business Letters
B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.
D. COMPLETENESS Our letters should include all the necessary information and data.
E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy.
Attention Line
Salutation
Subject Line or Caption ____________________B_o_d_y__o_f _th__e_l_et_t_e_r_________________ ___________________________________________________ ___________________________________________________