Enhance Customer Service Experience

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Enhance Customer Service Experience
Section 1
Provide a quality Service experience to Customer
Who is the Customer?
● A Customer, also called client, buyer or purchaser, is used to refer to a current or
potential buyer or user of the products or services of an individual or organization (establishment).
Types of Customers
●External: Outside the organization (people who pay the bills)
--End-user customers
-- Manufacturer (OEM) for suppliers
●Internal: people within your organization who receive your work
--colleagues
--managers
--staff from other departments, branches or locations
What is a Product?
● A product is made up from tangible elements, it is a physical good. You can tough
it.
●Please list some products offered by tourism or hospitality establishment.
●Food,
●Beverage
●Souvenir
●Local Specialty
●Clothing
What is service?
●Service is a type of economic activity that is intangible, is not stored and does
not result in ownership. A service is consumed at the point of sale.
● A service can form part of a product, e.g. the technical support on your new TV.
There may or may not be a direct charge for the service.
●Please list some services offered by tourism or hospitality establishment.
●Tour package
●Transportation Service
●Spa, Massage
●Laundary Service
●House keeping Services
What is the difference between Product and Service?
●Products are tangible, and you can see, hold and own them while the service is
intangible and can only be experienced.
●Products can be stored and used whereas it is not possible to store a service.
●Products can be counted whereas service can be compared or described as better
or worse.
●For example: You can buy a car (product) but depend upon gas stations (service),
garage (service), and insurance agents (service) for its upkeep and maintenance.。