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奥美Discovery是洞察消费者需求和趋势的调研部门。
Discovery团队通过传统的手段（如定性定量研究）和创新的方法（如人类学、参与观察和符号学）来发现消费者文化中产生的变化，认识影响人们在生活、品牌选择方面以及社会消费背景方面选择的因素，以及研究这些影响因素的演变和发展。
Ogilvy Discovery is the consumer insights and trends unit of the company. The Discovery team uses conventional methodologies such as quantitative and qualitative studies, as well as innovative techniques such as ethnography, participant observation and semiotics to understand changes in consumer culture, the evolution in influences on the choices that people make – both in their lives and brands, and the social context of consumption.我们的调研方法我们采用浸泡式的方法进行消费者洞察的研究。
也就是说，我们与研究对象一起浸泡在他们自己的自然环境中，与他们交谈，观察他们，研究他们，而不是将他们放置于通常的调研工具之中。
我们的这种研究方法具有很强的启发性。
在这种方法中，我们努力向研究对象学习我们所不知道的东西，而不是在他们身上去寻求我们固有观点的佐证。
我们的这种研究方法发人深省，我们不迷信―中国人无创意‖的固有观点，我们挑战传统市场营销对年轻人的特别偏爱。
Our approachOur insight mining is immersive. We study our subjects in their natural environments, not in ‗research facilities.‘It is inspirational. We strive to learn lessons from our respondents, rather than seek validation of our own beliefs.It is provocative. We challenge set beliefs such as ‗the Chinese are not very creative‘, or the marketing obsession with youth.我们的作品我们的团队在北京和上海共有四位成员，我们的信息人网络遍布中国内地。
第一次publicrelations作业Tenglobalpublicrelationsfirmsasfollow:1．奥美公关公司官方网站公司简介1980年成立于美国纽约的奥美公关是世界十大专业公关公司之一，它和奥美广告等姊妹公司分享同一企业品牌。
1995年开始在中国大陆设立分公司，目前已成为国内最大的国际公关企业。
正是因为奥美公关国际经验的优势，国外品牌抢滩中国时，许多都选择了奥美公关作为自己的公关代理，比方BMW、IBM、诺基亚、辉瑞、亚信等世界著名企业根基上奥美公关在中国的长期效劳客户。
1999年，?财宝?杂志在中国上海进行99财宝论坛，奥美协助论坛的新闻媒体宣传工作，并负责治理大会的新闻中心，协调数十名著名企业CEO的采访安排，显示出奥美作为国际性公司在国际资源方面的优势。
2002年，奥美收购西岸公关，这是跨国公关公司向外乡公关公司抛出的第一个绣球。
奥美在外乡化策略上迈出了重要的一步。
奥美公关中国区董事总经理柯颖德认为：“在国外品牌到中国抢占市场的时候，我倒觉得中国的企业首先要想的是，如何在中国稳固住自己的市场。
而利用好公关那个手段值得企业家们考虑〞。
过往的60年里，奥美广告从只有两名职员、没有客户，开展成为全球最大的传播集团之一，在全球159个都市拥有497个办公室，众多富有才能和创新思想的专业人士，为众多世界知名品牌提供全方位传播效劳，业务涉及广告、媒体投资治理、一对一传播、顾客关系治理、数码传播、公共关系与公共事务、品牌形象与标识、医药营销与专业传播等。
奥美与众多全球知名品牌并肩作战，制造了许多市场奇迹，它们包括：美国运通〔AmericanExpress〕、西尔斯〔Sears〕、福特〔Ford〕、壳牌〔Shell〕、芭比〔Barbie〕、旁氏〔Pond's〕、多芬〔Dove〕、麦斯威尔〔MaxwellHouse〕、IBM、柯达、摩托罗拉(Motorola)……奥美是WPP集团麾下成员。
奥美集团Omega Prime Group 企业介绍奥美集团Omega Prime Group作为国内领先的金融科技公司之一，始终将“在全球市场上提供并利用最优秀的可用技术，为我们的客户寻求盈利性最高的交易机会”作为企业使命，2016年成立以来，全球资产规模已逾1亿美元。
资本保护计划和第三方律师事务所监管，是很多人选择奥美集团Omega Prime Group的最放心的原因，也是奥美集团Omega Prime Group受欢迎的根本之一。
奥美集团Omega Prime Group为世界各地的财富管理机构，投资者和交易商智能的解决方案。
无论你的投资目标有多少，在奥美集团Omega Prime Group都能找到属于自己的投放预案。
为广大用户制定安全稳定且高收益的投资方案的同时，奥美集团Omega Prime Group也在不断完善自身的产品系统，多元化的产品日益丰富，在金融市场上所占的分量越来越多：旗下的哈希科技HASHTECHZ TM AI将陆续发行9款金融产品的人工智能套利交易软件，并非一味的进行新产品上市，每一款金融新产品的发布都是经过市场调查和客户投资需求分析进行运营，HASHTECHZ™加密货币、HASHTECHZ™原油机器人、HASHTECHZ™黄金机器人、HASHTECHZ ™外汇机器人、HASHTECHZ™二元期权机器人、HASHTECHZ™白银机器人、HASHTECHZ™指数机器人、HASHTECHZ™天然气机器人、HASHTECHZ™加密货币期货等，这9款产品都是奥美集团Omega Prime Group的目标重点产品。
简而言之，奥美集团Omega Prime Group致力于为用户提供更专业的安全投资方向，并为投资者在投资的路上保驾护航，助力投资者们更加便捷、安全、放心的进行资金投入！。
History[edit]Ogilvy & Mather was founded in 1948 by David Ogilvy. After a short and successful career in sales Ogilvy had been employed in London in 1935 by his brother Francis Ogilvy at the British ad shop Mather & Crowther which had been founded by Edmund Mather in 1850.[1] Mather & Crowther sent David Ogilvy to the US in 1938. Following a ten year gap during which time he worked in research, for British Intelligence during WWII and a sabbatical period, Ogilvy in 1948 started a US agency with the backing of Mather & Crowther, who by then had merged with the Benson agency group in the UK. Ogilvy opened his US shop as "Hewitt, Ogilvy, Benson, & Mather" in Manhattan with a staff of two and no clients.[2] The company became a leading worldwide agency by the 1960s.[citation needed] Central to its growth was its strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé, Cadbury and Unilever brands Pond's and Dove.[3]Ogilvy & Mather was built on Ogilvy's principles, in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer.His entry into the company of giants started with several iconic campaigns: "The man in the Hathaway shirt"with his aristocratic eye patch; "The man from Schweppes is here" introduced Commander Whitehead, the elegant, bearded Brit,bringing Schweppes (and "Schweppervesence") to the United States.; "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"; and "Pablo Casals is coming home – to Puerto Rico", a campaign that Ogilvy said helped change the image of a country and was his proudest achievement. "Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S.In 1989, The Ogilvy Group was purchased by WPP Group.Clients[edit]Ogilvy & Mather board has produced work for a wide range of leading brands, including:American Express (since 1962)[5]British American Tobacco (since 1981)[5]Amway (since 2009)[6]Coca-Cola Company (since 2001)[7]Louis Vuitton (since 2006)Controversies[edit]Ogilvy caused some controversy in 2004 when a reportedly discarded video advertisement for the Ford SportKa hatchback began spreading virally via email. The 40-second video, which shows a lifelike computer-generated cat being decapitated by the car's sunroof was apparently rejected by Ford, but still made its way onto the internet, sparking outrage among bloggers and animal rights groups.[22][23]Ogilvy also has been involved with the notorious Asia Pulp & Paper, a large logging company that has been convicted of illegal logging in three countries, and recently has built roads illegally into the last remaining habitats of the critically endangered Sumatran Tiger, but spent large sums on global advertising campaigns claiming 'sustainability beyond compliance'.[24]In 2005, Shona Seifert and Thomas Early, two former directors of Ogilvy & Mather, were convicted of one count of conspiring to defraud the government and nine counts of filing false claims for Ogilvy over-billing advertising work done for the U.S. Office of National Drug Control Policy account. In an e-mail, Seifert stated "I'll wring the money out of [the ONDCP], I promise". Seifert and Early were sentenced to 18 and 14 months in prison, respectively. Seifert also was ordered to pay a $125,000 fine, in addition to writing a "code of ethics" for the ad industry as part of 400 hours of community service. Ogilvy & Mather repaid $1.8 million to the government to settle a civil suit based on the same billing issues and continues to produceanti-drug spots for the government.[25][26][27][28]Ogilvy Government Relations, a wholly owned subsidiary of Ogilvy Public Relations, is credited with playing an instrumental role in killing the controversial 2005 bid by Chinese oil company CNOOC to buy Unocal Corporation, which would then go on to merge with Chevron Corporation, an OGR client.[21]The company was involved with a controversy in May 2009 when a Clio Award was given to a campaign for the A & E History Channel. One of the associated images compared the American deaths at Pearl Harbor with the Japanese deaths after the bombing of Hiroshima.[29]In September 2010, An Ogilvy & Mather produced radio ad for ARCO a U.S. based oil and gasoline company caused a controversy when the advertisement which used a sped up version of the Emergency Alert System header tones caused EAS decoders at radio stations across the country to unmute and activate causing a false emergency message to be sent out to monitoring television and radio stations as well as local cable systems which had their programming locked out and replaced with the primary EAS station's emergency message which in this case ended up being the ARCO ad. The situation came to a head when one radio station reported that it's EAS decode activated at least 5 times during the week because of the ARCO ad. The Society of Broadcast Engineers issued an alert bulletin to all broadcasters warning them about the ad.[30]Initially the Federal Communications Commission had issued Notice of Apparent Liability to several radio stations untilit was discovered that the ads were the culprit and the header tones were most like downloaded by producers from the Internet. Ogilvy and Mather and ARCO pulled the ad and apologized. The FCC is investigating whether or not Ogilvy and Mather violated FCC Regulation CFR 47 11.45 which states "No person may transmit or cause to transmit the EAS codes or Attention Signal, or a recording or simulation thereof, in any circumstance other than in an actual National, State or Local Area emergency or authorized test of the EAS".In 1972 Ogilvy & Mather, Sydney first developed the line "Don't Leave Home Without It" as a means of educating Australians how to use the country's first credit card. Created by Ian Latham and David Prentice.[citation needed] Three years later in 1975, the line was adapted by Ogilvy & Mather New York to "Don't Leave Home Without Them' ad campaign for American Express Traveler's Cheques, featuring Oscar Award-winning actor Karl Malden. The "Don't Leave Home Without It" slogan was revived in 2005 for the prepaid American Express Travelers Cheque Card. After Malden's departure, American Express continued to feature celebrities, including Jerry Seinfeld, Martin Scorsese, Robert De Niro, Wes Anderson, Ken Watanabe, Ellen DeGeneres and Conan O'Brien.In 2003, Ogilvy and Mather released the infamous Miller Lite Catfight campaign. The ad, which featured two very beautiful women (Tanya Ballinger and Kitana Baker) first fighting in a fountain and later in a mud pit, was well received by males and made the girls instant celebrities, but generated significant controversy over its depiction of women. Further controversy was generated over an uncensoredversion of the ad, which ended in the two muddy girls falling in love and kissing.In 2007, Ogilvy Stockholm developed the "Animals in the Womb" campaign for Ford Flexifuel, which was nominated for the Cannes Lion Award and for the Guldägget Award in 2008.[citation needed]历史[编辑]由大卫·奥格威，奥美成立于1948年。
