商务英语谈判价格包装等谈判案例

商务英语谈判情景对话（5篇）商务英语谈判篇一Business NegotiationA: The seller Miss su representingKai ya Chocolate Manufacturing Co.LtdB: The buyer Mr.zhou representing zhong shang supermarket.A: Good morning, Mr.Zhou.Glad to meet you.B: Good morning, Miss su.It’s very nice to see you in person.A: How are things going?B: Everything is nice.A: So, what’s the topic of today’s meeting?B: Ok, after the last talk, we appreciate you price very let’s talk about the terms of payment.Would you accept D/P? I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C.B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.A: Payment by L/C is our usual practice of doing business with all customers for such commodities.I’m sorry we can’t accept D/P terms.B: As for regular orders in future, couldn’t you agree to D/P?A: Sure.After several smooth transactions, we can try D/P terms.B: Well, as for shipment, the soon the better.A: Yes, shipment is to be made in April, not allowing partial shipment.B: can you make it earlier? May be in March, our customer is eager for them.A: All right.Let me have a check, oh!There are some steam vessels available to your port, so we can make it in March.B: Good!By the way, when can I expect to sign the S/C?A: Mr.Zhou, would it be convenient for you to come again tomorrow morning.I’ll get the S/C ready tomorrow for your signature.B: That’s fine.See you Su.A: See you and thanks for coming, Mr.Zhou.常用商务英语谈判对话开场介绍篇二常用商务英语谈判对话:开场介绍篇编辑:Smart(1)A: I don’t believe we’ve met.B: No, I don’t think we have.A: My name is Chen Sung-lim.B: How do you do? My name is Fred Smith.A: 我们以前没有见过吧？B：我想没有。

商务英语谈判案例在商务谈判中，语言的运用至关重要。

一方面，谈判双方需要用准确的语言表达自己的意愿和要求；另一方面，他们也需要理解对方的表达，并作出相应的回应。

下面我们将通过一个实际的商务英语谈判案例，来分析在谈判中如何运用英语进行有效沟通。

案例背景：甲公司是一家生产家具的企业，他们希望与乙公司合作，将自己的产品销售到乙公司的商场中。

乙公司是一家大型家居连锁店，他们对甲公司的产品很感兴趣，但在价格和供货条件上有一些疑虑。

谈判过程：1. 甲公司代表首先向乙公司代表介绍了自己公司的产品特点和优势，强调了产品的质量和设计独特性。

在谈到价格问题时，甲公司代表使用了“competitive pricing”（有竞争力的价格）和“bulk order discount”（大宗订单折扣）等专业术语，以表明他们对价格问题已经做了充分的考虑。

2. 乙公司代表则提出了一些具体的疑虑，比如产品的供货周期和售后服务。

甲公司代表在回应时，使用了“flexible delivery schedule”（灵活的交货时间表）和“comprehensive after-sales support”（全面的售后支持）等术语，以说明他们对乙公司的关切已经有所考虑，并且有相应的解决方案。

3. 在谈判的过程中，双方还就合作的细节进行了讨论。

甲公司代表使用了“mutually beneficial partnership”（互利合作伙伴关系）和“win-win situation”（双赢局面）等术语，强调了双方合作的价值和意义。

乙公司代表也表示愿意就合作细节进行进一步的商讨。

结论：通过以上案例的分析，我们可以看到，在商务谈判中，双方需要灵活运用商务英语，以准确、生动、简洁的语言进行沟通。

同时，双方还需要对对方的表达进行仔细的理解，以便作出恰当的回应。

只有这样，双方在商务谈判中才能达成双方满意的协议，实现合作共赢的局面。

在实际的商务谈判中，我们还需要不断学习和提高自己的商务英语能力，以应对不同场合和不同对象的商务沟通需求。

以下是一段商务英语情景对话，内容涉及订购货物并进行砍价谈判：John: Hello, Ms. Li. It's John from the United States. We ordered 1000 sets of your products last month and the quality was good. However, the price was a bit high. We would like to discuss the price with you.李女士：您好，约翰先生。

我是李女士，上个月你们订购了1000套我们的产品，质量还不错。

但是价格有点高，我们想和您商量一下价格。

John: Yes, Ms. Li. The price is indeed a bit high for us. We would like to order the same products at a lower price this time.约翰：是的，李女士。

对我们来说价格确实有点高。

我们希望这次能以更低的价格订购相同的产品。

Li: Well, Mr. John, the price has already been fixed after we negotiated with you last time. We can't reduce the price any more.李：嗯，约翰先生，上次和您商量后价格已经定下来了，我们不能再降价了。

John: Then, can you give us some discount? We plan to order more products from you in the future.约翰：那么，你能给我们一些折扣吗？我们计划将来向你们订购更多的产品。

Li: Mr. John, as I said, we can't reduce the price any more. But if you order more products, we can offer you some discounts on the original price.李：约翰先生，正如我所说，我们不能再降低价格了。

商务谈判英语价格对话(1)A: We can offer you this in different levels of quality.B: Is there much of a difference in price ?A: Yes ,the economy model is about 30% less.B: We’ll take that one .A:这产品我们有三种不同等级的品质。

B:价钱也有很大的分别吧?A:是的，经济型的大约便宜30%。

B:我们就买那种。

(2)A: Is this going to satisfy your requirements ?B: Actually , it is more than we need .A: We can give you a little cheaper model .B: Let me see the specifications for that .A:这种的合你的要求吗?B:事实上，已超出我们所需要的。

A:我们可以提供你便宜一点的型式。

B:让我看看它的规格吧。

(3)A: You’re asking too much for this part .B: we have some cheaper ones .A: What is the price difference ?B: The basic model will cost about 10% less .A:这零件你们要价太高了。

B:我们有便宜一点的。

A:价钱差多少?B:基本型的便宜约10%左右。

(4)A: How many different models of this do you offer?B: We have five different ones .A: Is there much of a price difference .B: Yes, so we had better look over your specifications.A:这个你们有多少种不同的型式。

商务英语谈判：价格、包装等谈判案例A:为出口公司B:为国外进口公司场景一：价格谈判A和B开门走进办公室……A: please take your seat,---B:Thank you.A:After anttending our new product launch meeting,you must have a detail idea about our products,---.Now please let me know what kinds of flowers you are interested.(A递给B 一个产品目录册，B迅速地翻阅并作出标记)B:Yes,your flowers are pretty beautiful and leave me a deep impression.(A接过B递回的册子，翻阅)B:And I’d like to get the ball rolling by talking about the price.what prices will you offer for these I’ve marked?A:---,before we quote price please tell me how many flowers you are going to buy.B:for No.10 we’d like to phurchase 1500 units,No.20,1000 units and 1000 units for No.30.A:The usual price for No10 is 25 USD,for No20,35,and No30,50USD.they are all on the trade term of CIF Sydney.B:I t hink it’s unacceptable for us,you know the market has shrinked a lot during the economic ressesion period. A:we understand it,but you know these flowers are good for value.And they are newly cultivated after we tried a lot for genetic transplant.I believe you know the cost we spent.B:yes, I know that,---,it’s because of that ,I hope we can cooperate to open the market.If the price is reasonable, the large volume sales will be easy to reach,and that can remedy your largecost,right?A: (考虑片刻)Considering it’s the first time we do business and long-term cooperation in future, we can cut 1 USD for the price which we usual don’t do .B:1 USD? It makes no difference.we need more.and to be frank,we want the price to be 20,25 and 40 USD for each kind.A:No,no,no,I think you are kidding….---,that’s a big cut ,and it will make us have no returns.B:(表情严肃，犹豫片刻)Then how about 22,30 and 45 USD.A:That’s still leave us a little of margin,but increase 500 hundreds units for each kind,we can make it.B:That’s hard for us,you know it is a large size,and we can’t keep them for a long time.A:The season of large demand for flowers is coming,we guarantee the delivery within 1 month, that can be helpful for your quick sale.B:The delivery should be within 1 month, otherwise I cannot place the order. Now let’s reach some middle ground,you allow a 20% discount,I increase the order quantity by 500 hundreds units at that new price.A:20% discount? The policy regulates the maxium discount is within 15% in our company. And if you want to get the discount,the units you ordered have to overpass 2000 for each item.B:2000 units?we can’t take that many.Though you can’t offer us 15% discount,10% is ok.I hope you can accept it.--- A:---,we can grant 8% at most,that’s the best we can do.A nd I ensure we have allow the prelivige for you.(A’s cellphone rings)A:Sorry,---,please allow me to spare a few minutes foranswering the phone. B:please help yourself.(A走出办公室，B掏出手机打电话)B:hello,is that ---,this is --- calling from---C:Hi,---,this is ---,How is the business going?B:It’s tough.we are discussing price.Have you seen the brochures I sent.For No10,20 and 30,they offer us unit price of 20,25 and 40 USD on trade term of CIF Sydney with quantity of 2000,1500 and 1500 for each kind,and they also allow a 8% discount,but I want to win more.What’s your idea?C:I have checked that.they have a good reputation and quanlity products,and the price condition is also competetive,if you can’t go further,accept thatl.B:Ok,I get it.byeA接完电话回来A:Sorry,I’ve be delayed. It’s an important call from my gerenal mangage. Let’s continue.(拿着册子看了下)I ensure we have offered you our best price. And I really hope we can begin our business relationship from this transaction.B:You are a good negotiator,and I accept that.A:Great,that’s a deal.After a lon g negotiation,you must be tired.N ow let’s go to have a rest and drink some coffee.场景二：包装、支付方式、保险等条款A:---,we have decided the price, no w let’s get down to some detail requirements of the products you order.First, we’d like to know how you would like the flowers are packed.B:For No.10 ,each bunch of flower should be packed in a clear transparent plastic bag ,each bag to a paper box, 100 boxes to a carton.we require the plastic bags should be in 7 different colors,and the quality of each bag should be grade AAA with degree of transparency of 100%.A:Grade AAA is large spend for us,we can’t meet your standard.The most we can do is to use gradeA.If you insist,we have to take 15 cents extra charge for each bag. B:If you can guarantee the quality and make sure each bunch of flower to reach customers without defections,I can agree that.A:Please don’t worry,---,we can guarantee.B:For No20 and No30,each pot of flower to a wooden box,each box should be moisture-conditioned.6 articles of No.20 and 6 aritcles of No30 to a wooden case.A:It will be a waste of wood,if you use box and case at the same time.we can use wood blocks to separate the flowerpots.B:No,I can’t agree.If having no case packing, the flowers are inconvenient to convey and easy to be broken.So please do as I say.A:Ok.And what’s the requirement for shiping marks?B:We need cartons and wooden boxes painting our company name for short,loading port and number.And of course,some indication marks,such as fragile,keeping upright should be put on. A:Anything more?B:I think no more. That’s all.A:I get it. For package,it’s setttled. Then let’s discuss something about payment. As you know for the first time we deal with business we usually accept letter of credit.B:Letter of credit is very complex and inconvenient, I hope you can change it to remittance. That will be more flexible.A:No, we can’t accept that. Though you are right, remit tance is flexible, for us,it has more risk. It’s the policy in our company that we have to accept L/C when we are in business for the first time.B:But I’m afraid that if there’s many times of remedy forL/C,it will waste a lot of time, and we can’t get th e flowers on the best occasion to sell. Then how about D/P?A:Sorry,---. We have to obey the regulation.B:But who will take the loss when you delay our time to sell the flowers?A:Perhaps. Then I have to go against the policy. 70% of the sales money shoul d be paid by L/C, the balance by D/P. We can’t go further.B:Ok. What bank will be suitable for your negotiation?A:Bank of China quanzhou branch.B:Sorry, we have no business with bank of China,we usually choose HSBC for negotiation bank in China.A:That will be inconvenient for us. To draw the money, we have to go to xiamen.B:We will allow HSBC to transit its transaction to BOC. Is that ok?A:Alright.切换场景A给B端一杯咖啡…..B: You have mentioned your price is based on CIF Sydney, but now we find that Sydney port not suitable for us to take the delivery. We’d like to change it to Melpomene[mel’p?mini:].A:I’m afraid that there’s no direct voyage to Melpomene. If so, we have to deliver the flowers in transshipment. B:Transshipment is not allowed,neither is partial shipment. Perhaps you arrange it by charter.A:No,---,it’s a big c ost. We can’t do that. If you can undertake part of the charter fees, we can manage that.B:Is Perth ok?A:Perth is a good choice. Do you have any other requirement?B:We also need the insurance to be effected for 130% of theinvoice value covering all risks as per ICC.A:130% and all risks? That will increase our spend. We usually commence 110% of invoice value.B:No, we need that. It’s usual our practice and none of trade companies have ever refused it.A:Let’s put the markup to 15%, reaching a middle ground, alright?B:At least 20%.A:Ok, 20%. And talk about document instructions?B:Full set of documents of ocean bill of lading in 3 orinigals and 5 copies, insurance policy, certificate original, and certificate of inspection, all certificate should mark credit number. A:Get it. Any more?B:It seems all are included.A:Let me check. Price, package, payment, insurance, documents. Yes ,all are well negotiated. Please have a look.--- B: (仔细看了下)All have been in the list. A:(起身，伸出手，同---握手)Thank you,---.I hope this is a very excellent begin of our business.。

贸易谈判对话英语范文1. 求一篇关于商务英语谈判对话的范文Business NegotiationA: The seller Miss su representing Kai ya Chocolate Manufacturing Co.LtdB: The buyer Mr. zhou representing zhong shang supermarket. A: Good morning, Mr. Zhou. Glad to meet you.B: Good morning, Miss su. It's very nice to see you in person. A: How are things going?B: Everything is nice.A: So, what's the topic of today's meeting?B: Ok, after the last talk, we appreciate you price very much. Now let's talk about the terms of payment. Would you accept D/P?I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C. B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.A: Payment by L/C is our usual practice of doing business with all customers for such commodities. I'm sorry we can't accept D/P terms.B: As for regular orders in future, couldn't you agree toD/P?A: Sure. After several smooth transactions, we can try D/P terms.B: Well, as for shipment, the soon the better.A: Yes, shipment is to be made in April, not allowing partial shipment.B: can you make it earlier? May be in March, our customeris eager for them.A: All right. Let me have a check, oh! There are some steam vessels available to your port, so we can make it in March. B: Good! By the way, when can I expect to sign the S/C? A: Mr. Zhou, would it be convenient for you to come again tomorrow morning. I'll get the S/C ready tomorrow for your signature.B: That's fine. See you tomorrow. Goodbye. Miss Su.A: See you and thanks for coming, Mr. Zhou.2. 求一篇关于商务英语谈判对话的范文Business NegotiationA: The seller Miss su representing Kai ya Chocolate Manufacturing Co.LtdB: The buyer Mr. zhou representing zhong shang supermarket. A: Good morning, Mr. Zhou. Glad to meet you.B: Good morning, Miss su. It's very nice to see you in person. A: How are things going?B: Everything is nice.A: So, what's the topic of today's meeting?B: Ok, after the last talk, we appreciate you price very much. Now let's talk about the terms of payment. Would you accept D/P?I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C. B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.A: Payment by L/C is our usual practice of doing business with all customers for such commodities. I'm sorry we can't accept D/P terms.B: As for regular orders in future, couldn't you agree toD/P?A: Sure. After several smooth transactions, we can try D/P terms.B: Well, as for shipment, the soon the better.A: Yes, shipment is to be made in April, not allowing partial shipment.B: can you make it earlier? May be in March, our customeris eager for them.A: All right. Let me have a check, oh! There are some steam vessels available to your port, so we can make it in March. B: Good! By the way, when can I expect to sign the S/C? A: Mr. Zhou, would it be convenient for you to come again tomorrow morning. I'll get the S/C ready tomorrow for your signature.B: That's fine. See you tomorrow. Goodbye. Miss Su.A: See you and thanks for coming, Mr. Zhou.3. 商务英语谈判的对话Well, we've settled the question of price, quality and quantity. Now what about the terms of payment？好吧.既然价格.质量和数量问题都已谈妥.现在来谈谈付款方式怎样样？雷：We only accept payment by irrevocable letter of credit payable against shipping documents. 我们只接受不行撤消的.凭装运单据付款的信誉证. 格林：I see. Could you make an exception and accept D/A or D/P？我明白.你们能不能破例接受承兑交单或付款交单？雷：I'm afraid not. We insist on a letter of credit. 唯恐不行.我们是坚决要求采纳信誉证付款. 格林：To tell you the truth, a letter of credit would increase the cost of my import. When I open a letter of credit with a bank, I have to pay a deposit. That'll tie up my money and increase my cost. 狡猾说.信誉证会添加我方进口货的成本.要在银行开立信誉证.我得付一笔押金.这样会占压我的资金.因而会添加成本. 雷：Consult your bank and see if they will reduce the required deposit to a minimum. 你和开证行商议一下.看他们能否把押金削减到最低限度.。

对话一：Tolerance makes space/One Step Back for Boundless Sky退一步海阔天空小明:It's difficult for us to push the sale（加否定词表示‘无法销售’）of your digital cameras nowadays.小红:What seems to be the problem? 小明:Price.Frankly, your price is on the high side. （charge top dollar要价最高/cost an arm and a leg 很贵，相当贵）小红:As you may have noticed,the price skyrockets in raw materials,so we're forced to adjust our prices accordingly. 小明:I'm sorry to say we have to close business at that price. Aren't we old friends?We've had a very good business relationship over the past years,I suggest you make an appropriate reduction. 小红:Well,in view of our good cooperation over the past years. let's meet each other half way（我们来个折中），I'll make a reduction by3%.对话二：Smith: What do you have there,Ms.Yang?Yang: Some of our new products.Would you like to have a look at the paterns? Smith:Yes,please.Yang: Here they are,MRS.Smith.Smith: I like this printed poplin.How much is it a yard?Yang:45 pence per yard. Cif London.Smith:Your price is higher than i can accept. Could you come down a little? Yang:What would you suggest?Smith:Could you make it 40pence per yard,CIF London?Yang:I'm afraid we can't.This is the best price we can quote.Smith: Let's leave that for the time being.Yang:Are you interested in our pongee?Smith:Yes.Please show me the latest products.Yang: Here it is.Smith:The quality is very good.But nowadays nylon is pushing this material out.Yang: I donot think so. We are sold a lot this month.Smith:Well, anyway, I'll book a trial order. The price?Yang: Same as we offered last time.Smith:What about the quantity?Yang:200 pieces for September shipment.Smith: All right.I'll take the lot.Yang: How about printed poplin,then?Smith: There's stall a gap of 5 pence.Will you give me a trade discount? Yang: Sorry. Can we meet each other half way?Smith: What do you mean?Yang: Let's close the deal at 43 pence per yard,CIF London.Smith: You drive a hard bargain,(意思是拼命讨价还价），but I'll accept this time.Yang:We will provide good service and quality.Smith: That will be deeply appreciated.Yang: Shall I make out the contract for you to sign tomorrow?Smith: Fine对话三：Jane:All right.Shall we get down to the price now? Joe:No problem.Our unit price for the hand-made straw mattress is 10$ per one. Jane:I think the price is a little bit higher; can you give me a discount? Joe:You know our product has a steady demand in market and the quality is excellent, the price is reasonable. If you place more than 1000 pieces, we’ll give you 3% discount. Jane:Well since this is the first transaction between us, we’d lik e to place a trial order of 1000 pieces to promote our relationships. Joe:Good.对话四：安妮:I've come to hear about your offer for bristles. 哈里:We have the offer ready for you. Let me see... here it is. 100 cases（箱）Houston Bristles, 57 mm, at 10 pounds sterling per kilogram, C.I.F(CIF是COST，INSURANCE，ANDFREIGHT，成本加保险加运费，后跟目的地) European Main Ports, for shipment in June 2001（2001.06交货）. The offer(报盘) is valid （有效）for five days. （注：按CIF术语成交，虽然由卖方安排货物运输和办理货运保险，但卖方并不承担保证把货送到约定目的港的义务，因为CIF是属于装运交货的术语，而不是目的港交货的术语，也就是说CIF不是“到岸价” 。

商务谈判英语报价对话50例(3) 商务谈判英语报价对话50例A: Just three more cases .B: I think we can do that .A:如果你单子下多一点，我们可以减价。

B:还要多下多少?A:只要再三箱就可以了。

B:那我想没问题。

(29)A: I have the quotations you asked for .B: Good ,we’ve been looking for them .A: I’ll leave them for you to look over .B: I’ll give you a call when we are ready to talk about them .A:你要的报价已经做好了。

B:好啊，我们一直等着看呢。

A:我会留下来给你慢慢的看。

B:等我们准备好可以谈的时候，我会打 ___给你。

(30)A: Were you able to quote on all the items we need ?B: No, not all of them .A: Oh ?why not ?B: We aren’t able to supply the third ad fifth items .A:我们需要的每个项目你都能报价吗。

B:不，没办法全部。

A:哦， ___?B:第三及第五项目，我们没有货供应。

(31)A: Here are the quotations that you asked for .B: How do they pare to last year’s ?A: The pri ___ increases haven’t been too bad at all .B: That’s good to hear .let’s take a look at your pri ___s .A:这是你的报的价。

B:与去年的相比怎么样。

商务英语短对话：价格谈判对于企业里说来说，商务英语是非常重要的工作、交际、升职的必需品。

尤其是与外企有利益关系时，商务英语尤为重要。

下是店铺整理了怎样才能做一个好的销售员?，希望对你有帮助。

1 It is very difficult for us to further lower our price.对于我们来说，再降低价格非常困难。

商务交谈A:Do you think it will be possible to offer a better deal as we are buying a large quantity?B:It is very difficult for us to further lower our price.A:你觉得我们大批购买的话，价格还有可能再优惠吗?B:对于我们来说，再降低价格非常困难。

句型替换We cannot take anything off the price.我们不能再减价了。

There is no room for any reduction in price.价格毫无再减的余地了。

♦reduction n.减少，缩小;下降，降低2 Could you bring your price down a little bit?你能把价格降低一点吗?商务交谈A:Could you bring your price down a little bit?B:I'm sorry.It is our rock-bottom price.A:你能把价格降低吗?B:对不起，这是最低价了。

句型替换Could you reduce the price a little bit?你能把价格降低点吗?frock-bottom price 最低价，跳楼价3 Can you make it a little cheaper?你能不能再便宜点儿?商务交谈A:I'm not entirely sure that deal is going to be possible on these terms.B:OK，can we each make some concession?A:我不能完全肯定按这个条件交易是否能成。

英文商务谈判对话Seller: This is our rock-bottom price, Mr. Lee.卖方：李先生，这是我们的最低价格了。

Buyer: If that's the case. there's not much point in further discussion. We might as well call the whole deal off.买方：如果是这样的话，那就没有什么意义再谈下去了。

我们还不如取消这笔生意算了。

Seller: What I mean is that we:ll never be able to come down to your price. The gap is too great.卖方：我的意思是说我们永远不可能把价格降到你们要求的价格。

差距太大了。

Buyer: I think it unwise for either of us to be inflexible. How about meetingeach other halfway?买方：我认为我们都这么强硬很不明智。

我们能不一能各让一半?Seller: What's your proposal?卖方：您的提议是什么?Buyer: Your unit price is 100 dollars higher than we want. Well, I suggest wemeet each other half way.买方：你们的单价比我们想要的价格高出100美元。

嗯，我建议各让一步。

Seller: Do you mean a further reduction of 50 dollars in our price?That'simpossible!卖方：您是说让我们再减价50美元吗?那真的不可能。

Buyer: What would you suggest?买方：您的意见呢?Seller: The best we can do is another 30 dollars off. That's definitelythe lowest we can go.卖方：我们最多只能再减30美元，这可绝对是最低价了。

商务谈判英语报价对话50例1. A: Could you give me a quote for 100 units of this product? B: Certainly, the unit cost is $50, so the total cost for 100 units would be $5,000.2. A: I'm interested in purchasing your software. What's the price? B: The price for our software is $500 per license.3. A: How much would it cost to have you redesign our website? B: The cost would depend on the scope of the project. Can you provide more details?4. A: We're looking to purchase new office furniture. What's your pricing?B: Our office furniture starts at $500 per piece. Is there a specific item you're looking for?5. A: Can you provide a quote for your consulting services?B: Our hourly rate for consulting is $200 per hour.6. A: We need a bulk order of 500 t-shirts. What's your pricing? B: Our pricing for bulk orders is $10 per t-shirt, so the total cost would be $5,000.7. A: Can you give us a quote for your marketing services?B: Our marketing services start at $2,000 per month.8. A: We're interested in purchasing your software for multiple users. What's the pricing for that?B: We offer volume discounts for multiple user licenses. Please letme know how many users you need to accommodate.9. A: How much would it cost to have you create a custom logo for us?B: Our custom logo design services start at $500.10. A: We're looking to purchase new office equipment. What's your pricing?B: Our office equipment prices vary depending on the item. Can you provide more details on what you're looking for?11. A: Can you provide a quote for your legal representation services?B: Our hourly rate for legal representation is $300 per hour.12. A: We need 1,000 promotional items for an upcoming event. What's your pricing?B: Our promotional item prices vary depending on the item. Can you provide more details on what you're looking for?13. A: How much would it cost for your translation services?B: Our translation services start at $0.15 per word.14. A: We're looking to purchase a new company vehicle. What's your pricing?B: Our company vehicles start at $20,000. Is there a specific make and model you're interested in?15. A: Can you provide a quote for your graphic design services? B: Our graphic design services start at $50 per hour.16. A: We need 500 custom printed mugs with our logo. What's your pricing?B: Our pricing for custom printed mugs depends on the quantity and design. Can you provide more details?17. A: How much would it cost to have you write website copy for us?B: Our website copywriting services start at $100 per page.18. A: We're interested in purchasing a new phone system. What's your pricing?B: Our phone systems start at $1,000. Is there a specific model you're interested in?19. A: Can you provide a quote for your HR consulting services? B: Our HR consulting services start at $150 per hour.20. A: We need 200 custom embroidered hats with our logo. What's your pricing?B: Our pricing for custom embroidered hats depends on the quantity and design. Can you provide more details?21. A: How much would it cost to have you create a marketing video for us?B: Our marketing video services start at $2,000.22. A: We're interested in purchasing a new computer system. What's your pricing?B: Our computer systems start at $1,500. Is there a specific modelyou're interested in?23. A: Can you provide a quote for your IT support services?B: Our IT support services start at $100 per hour.24. A: We need 50 custom printed tote bags with our logo. What's your pricing?B: Our pricing for custom printed tote bags depends on the quantity and design. Can you provide more details?25. A: How much would it cost to have you create a social media strategy for us?B: Our social media strategy services start at $500.26. A: We're interested in purchasing a new office printer. What's your pricing?B: Our office printers start at $500. Is there a specific model you're interested in?27. A: Can you provide a quote for your accounting services?B: Our accounting services start at $200 per hour.28. A: We need 100 custom screen printed t-shirts with our logo. What's your pricing?B: Our pricing for custom screen printed t-shirts depends on the quantity and design. Can you provide more details?29. A: How much would it cost to have you create a podcast for us? B: Our podcast creation services start at $1,000.30. A: We're interested in purchasing a new printer/copier/scanner. What's your pricing?B: Our multifunction printers start at $1,000. Is there a specific model you're interested in?31. A: Can you provide a quote for your public relations services? B: Our public relations services start at $2,000 per month.32. A: We need 500 custom printed pens with our logo. What's your pricing?B: Our pricing for custom printed pens depends on the quantity and design. Can you provide more details?33. A: How much would it cost to have you create a company brochure for us?B: Our company brochure design services start at $500.34. A: We're interested in purchasing a new projector. What's your pricing?B: Our projectors start at $1,000. Is there a specific model you're interested in?35. A: Can you provide a quote for your customer service training services?B: Our customer service training services start at $500 per session.36. A: We need 50 custom printed water bottles with our logo. What's your pricing?B: Our pricing for custom printed water bottles depends on the quantity and design. Can you provide more details?37. A: How much would it cost to have you create a brand identity package for us?B: Our brand identity package design services start at $1,500. 38. A: We're interested in purchasing new office chairs. What's your pricing?B: Our office chairs start at $200 per chair. Is there a specific style you're interested in?39. A: Can you provide a quote for your website design services? B: Our website design services start at $1,000.40. A: We need 500 custom printed stickers with our logo. What's your pricing?B: Our pricing for custom printed stickers depends on the quantity and design. Can you provide more details?41. A: How much would it cost to have you create a company video for us?B: Our company video services start at $2,000.42. A: We're interested in purchasing a new security system. What's your pricing?B: Our security systems start at $5,000. Is there a specific model you're interested in?43. A: Can you provide a quote for your sales training services? B: Our sales training services start at $500 per session.44. A: We need 100 custom embroidered jackets with our logo. What's your pricing?B: Our pricing for custom embroidered jackets depends on the quantity and design. Can you provide more details?45. A: How much would it cost to have you create a company presentation for us?B: Our company presentation design services start at $500.46. A: We're interested in purchasing a new conference phone. What's your pricing?B: Our conference phones start at $500. Is there a specific model you're interested in?47. A: Can you provide a quote for your leadership training services?B: Our leadership training services start at $1,000 per session. 48. A: We need 500 custom printed keychains with our logo. What's your pricing?B: Our pricing for custom printed keychains depends on the quantity and design. Can you provide more details?49. A: How much would it cost to have you create a company newsletter for us?B: Our company newsletter design services start at $250 per issue.50. A: We're interested in purchasing a new scanner. What's your pricing?B: Our scanners start at $500. Is there a specific model you're interested in?。

本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==商务英语谈判案例商务英语谈判案例(一)A:为出口公司 B:为国外进口公司场景一：价格谈判A和B开门走进办公室……A: please take your seat,--- B:Thank you.A:After anttending our new product launch meeting,you must have a detail idea about our products,---.Now please let me know what kinds of flowers you are interested.(A递给B 一个产品目录册，B迅速地翻阅并作出标记)B:Yes,your flowers are pretty beautiful and leave me a deep impression.(A接过B递回的册子，翻阅)B:And I’d like to get the ball rolling by talking about the price.what prices will you offer for these I’ve marked?A:---,before we quote price please tell me how many flowers you are going to buy.B:for No.10 we’d like to phurchase 1500 units,No.20,1000 units and 1000 units for No.30.A:The usual price for No10 is 25 USD,for No20,35,andNo30,50USD.they are all on the trade term of CIF Sydney.B:I think it’s unacceptable for us,you know the market has shrinked a lot during the economic ressesion period. A:we understand it,but you know these flowers are good for value.And they are newlycultivated after we tried a lot for genetic transplant.I believe you know the cost we spent.B:yes, I know that,---,it’s beca use of that ,I hope we can cooperate to open the market.If the price is reasonable, the large volume sales will be easy to reach,and that can remedy your large cost,right?A: (考虑片刻)Considering it’s the first time we do business and long-term cooperation in future, we can cut 1 USD for the price which we usual don’t do .B:1 USD? It makes no difference.we need more.and to be frank,we want the price to be 20,25 and 40 USD for each kind.A:No,no,no,I think you are kidding….---,that’s a big cut ,andit will make us have no returns.B:(表情严肃，犹豫片刻)Then how about 22,30 and 45 USD.A:That’s still leave us a little of margin,but increase 500 hundreds units for each kind,we can make it.B:That’s hard for us,you know it is a large size,and we can’t keep them for a long time.A:The season of large demand for flowers is coming,we guarantee the delivery within 1 month, that can be helpful for your quick sale.B:The delivery should be within 1 month, otherwise I cannot place the order. Now let’s reach some middle ground,you allow a 20% discount,I increase the order quantity by 500 hundreds units at that new price.A:20% discount? The policy regulates the maxium discount iswithin 15% in our company. And if you want to get the discount,the units you ordered have to overpass 201X for each item.B:201X units?we can’t take that many.Though you can’t offer us 15% discount,10% is ok.I hope you can accept it.---A:---,we can grant 8% at most,that’s the best we can do.And I ensure we have allow the prelivige for you. (A’s cellphone rings)A:Sorry,---,please allow me to spare a few minutes for answering the phone. B:please help yourself.(A走出办公室，B掏出手机打电话)B:hello,is that ---,this is --- calling from---C:Hi,---,this is ---,How is the business going?B:It’s tough.we are discussing price.Have you seen the brochures I sent.For No10,20 and 30,they offer us unit price of 20,25 and 40 USD on trade term of CIF Sydney with quantity of 201X,1500 and 1500 for each kind,and they also allow a 8% discount,but I want to win more.What’s your idea?C:I have checked that.they have a good reputation and quanlity products,and the price condition is also competetive,if you can’t go further,accept thatl. B:Ok,I get it.byeA接完电话回来A:Sorry,I’ve be delayed. It’s an imp ortant call from my gerenal mangage. Let’s continue.(拿着册子看了下)I ensure we have offered you our best price. And I really hope we can begin our business relationship from this transaction.B:You are a good negotiator,and I accept that.A:Great,that’s a d eal.After a long negotiation,you must be tired.Now let’s go to have a rest and drink some coffee.场景二：包装、支付方式、保险等条款A:---,we have decided the price, now let’s get down to some detail requirements of the products you order.First, we’d like to know how you would like the flowers are packed.B:For No.10 ,each bunch of flower should be packed in a clear transparent plastic bag ,each bag to a paper box, 100 boxes to a carton.we require the plastic bags should be in 7 differentcolors,and the quality of each bag should be grade AAA with degree of transparency of 100%.A:Grade AAA is large spend for us,we can’t meet yourstandard.The most we can do is to use gradeA.If you insist,we have to take 15 cents extra charge for each bag.B:If you can guarantee the quality and make sure each bunch of flower to reach customers without defections,I can agree that.。

国际商务谈判英文案例国际商务谈判英文案例4Botany Bay是家生产高科技医疗用品的公司。

其产品“病例磁盘”可储存个人病例;资料取用便利，真是到达“一盘在手，妙用无穷”的目的。

此产品可广泛使用于医院、养老院、学校等。

因此Pacer有意争取该产品软硬件设备的代理权。

以下就是Robert与Botany Bay的代表，Mark Davis，首度会面的情形：M: Mr. Liu, total sales onthe MedicDisk were U.S.$$ 100,000 last year, through our agent in Hong Kong.R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market(把……作为目标市场).M: True, but we are happy with the sales. Its a new product. How could you do better?R: Were already wellestablished in the medical products business. The MedicDisk would be a good addition to our product range.M: Can you tell me what your sales have been like in past years?R: In the past three years, our unit sales have gone up by 350 percent; profits have gone up almost 400 percent.M: What kind of distribution capabilities(分销力量)doyou have?R: We have salespeople in four major areas around the island, selling directly to customers.M: What about your sales?R: In terms of unit sales, 55 percent are still from the Taipei area. The rest comes from the Kaohsiung, Taichung, and Tainan areas. Thats a great deal of untapped market potential(未开发的市场潜力), Mr. Davis.国际商务谈判英文案例5Dan Smith是一位美国的健身用品经销商，此次是Robert Liu 第一回与他交手。

对话一：Tolerance makes space/One Step Back for Boundless Sky退一步海阔天空小明:It's difficult for us to push the sale（加否定词表示‘无法销售’）of your digital cameras nowadays.小红:What seems to be the problem? 小明:Price.Frankly, your price is on the high side. （charge top dollar要价最高/cost an arm and a leg 很贵，相当贵）小红:As you may have noticed,the price skyrockets in raw materials,so we're forced to adjust our prices accordingly. 小明:I'm sorry to say we have to close business at that price. Aren't we old friends?We've had a very good business relationship over the past years,I suggest you make an appropriate reduction. 小红:Well,in view of our good cooperation over the past years. let's meet each other half way（我们来个折中），I'll make a reduction by3%.对话二：Smith: What do you have there,Ms.Yang?Yang: Some of our new products.Would you like to have a look at the paterns? Smith:Yes,please.Yang: Here they are,MRS.Smith.Smith: I like this printed poplin.How much is it a yard?Yang:45 pence per yard. Cif London.Smith:Your price is higher than i can accept. Could you come down a little? Yang:What would you suggest?Smith:Could you make it 40pence per yard,CIF London?Yang:I'm afraid we can't.This is the best price we can quote.Smith: Let's leave that for the time being.Yang:Are you interested in our pongee?Smith:Yes.Please show me the latest products.Yang: Here it is.Smith:The quality is very good.But nowadays nylon is pushing this material out.Yang: I donot think so. We are sold a lot this month.Smith:Well, anyway, I'll book a trial order. The price?Yang: Same as we offered last time.Smith:What about the quantity?Yang:200 pieces for September shipment.Smith: All right.I'll take the lot.Yang: How about printed poplin,then?Smith: There's stall a gap of 5 pence.Will you give me a trade discount? Yang: Sorry. Can we meet each other half way?Smith: What do you mean?Yang: Let's close the deal at 43 pence per yard,CIF London.Smith: You drive a hard bargain,(意思是拼命讨价还价），but I'll accept this time.Yang:We will provide good service and quality.Smith: That will be deeply appreciated.Yang: Shall I make out the contract for you to sign tomorrow?Smith: Fine对话三：Jane:All right.Shall we get down to the price now? Joe:No problem.Our unit price for the hand-made straw mattress is 10$ per one. Jane:I think the price is a little bit higher; can you give me a discount? Joe:You know our product has a steady demand in market and the quality is excellent, the price is reasonable. If you place more than 1000 pieces, we’ll give you 3% discount. Jane:Well since this is the first transaction between us, we’d lik e to place a trial order of 1000 pieces to promote our relationships. Joe:Good.对话四：安妮:I've come to hear about your offer for bristles. 哈里:We have the offer ready for you. Let me see... here it is. 100 cases（箱）Houston Bristles, 57 mm, at 10 pounds sterling per kilogram, C.I.F(CIF是COST，INSURANCE，ANDFREIGHT，成本加保险加运费，后跟目的地) European Main Ports, for shipment in June 2001（2001.06交货）. The offer(报盘) is valid （有效）for five days. （注：按CIF术语成交，虽然由卖方安排货物运输和办理货运保险，但卖方并不承担保证把货送到约定目的港的义务，因为CIF是属于装运交货的术语，而不是目的港交货的术语，也就是说CIF不是“到岸价” 。

商务英语谈判案例在商务领域，谈判是非常重要的环节，能否成功达成协议往往取决于谈判双方的沟通技巧和谈判策略。

今天我们将通过一个实际的案例来探讨商务英语谈判的技巧和要点。

案例背景：A 公司是一家知名的跨国企业，他们希望与B 公司合作开发新产品，双方已经进行了几轮谈判，但在价格和合作条款上一直无法达成一致。

首先，我们来看看在这个案例中，双方可能会面临的问题和挑战。

首先，双方在价格上的分歧是一个主要问题。

A 公司希望以较低的价格购买 B 公司的产品，而 B 公司则认为他们的产品价值更高，希望得到更多的利润。

其次，合作条款方面的分歧也是一个挑战。

双方在产品研发、市场推广、利润分配等方面存在分歧，需要通过谈判来达成一致。

在这种情况下，双方如何进行商务英语谈判呢？首先，双方需要保持冷静和理性，不要被情绪左右。

双方可以通过客观的数据和事实来支持自己的立场，避免过多的主观臆断和情绪化的言辞。

其次，双方需要善于倾听和理解对方的立场和需求。

通过倾听对方的意见和建议，可以更好地把握对方的底线和诉求，有针对性地提出自己的建议和解决方案。

在商务英语谈判中，语言表达和沟通技巧也是非常重要的。

双方需要使用准确、清晰的语言表达自己的观点和意见，避免歧义和误解。

同时，双方还可以运用一些谈判技巧，比如“正面回应、反问追问、陈述差异、积极沟通”等，来增加谈判的灵活性和效果。

最后，在商务英语谈判中，双方需要注重合作和共赢的理念。

双方可以通过讨论合作的长远发展和共同利益，来增加谈判的成功概率。

双方可以共同探讨如何在价格和合作条款上找到一个双方都能接受的方案，实现合作共赢。

总结起来，商务英语谈判是一门艺术，需要双方在语言表达、沟通技巧、理性思维和合作共赢上下功夫。

通过本案例的分析，我们可以更好地理解商务英语谈判的要点和技巧，希望对大家在实际工作中有所帮助。

英语商务谈判实例（20）1. What’s the wholesale price?what’s the retail price?批发价是多少?零售价是多少?2. Can you give me a price discount ?能不能给我打折?3. I’ll give you half way,ok? 我让你一半，怎样?4. How much would you like it to be?你想出什么价?5. Can it be cheaper?还可以廉价点吗?6. It is a small deal,can’t go cheaper.这个是小生意，不可以再廉价了。

7. It is almost at cost.这几乎是本钱价。

8. We’ll reduce the price if your order is large.假设你们的订货量大，我们可以减价。

9. The size of our order depends on your price.我们订的数量取决于你们的价格。

10.There is no profit at this price.这个价我们没利可挣。

11. I am sure I will sell it to you if there are profit.如果这个价有点挣，我一定卖给你。

12. Can we meet each other half way?能不能互作让步?13. This is the most popular style and this is named brand.这是现在最流行的款式而且是名牌货。

14. It is a real,not a fake.这是正宗货，不是假货。

15. Take it or leave it.要不要由你。

16. It is a deal.成交。

17. When can you deliver? 什么时候交货?18. Sorry, we don’t offer Delivery Service.对不起，我们没有货运效劳。

商务英语谈判案例商务英语谈判案例实例1：Jay is a bissiness who works on gymnasium equipment，and it was the first meeting between yoyo and him. In just a few minutes of the conversation, yoyo felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation.In the first round ,their covercition was as follows:D: shall we start? R=YoyoR: yes. I’d be glad to answer any questions you may have.D: Your product leaves me a deep impression. But I'm a little worried about the prices.R: Don’t worry. Before we quote the price, plz tell us the exact quantity you want.D: I’m not sure still. I know your r esearch costs are high, but I prefer 20% discount.R: No, no.no.you must be kidding. That’s a big cut, and it will make us no profit.D: if we promise future business that will reduce your costs for products, right?R: Yes, but it's hard to see how you can place such large orders. (Pause) We need a guarantee of future business, not just a promise.D: We said we wanted 500 pieces over a 3-month period. What if we place orders for 6 months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further. But even with volume sales, our coats won't go down much.D: so, what are your propose?R: We could give you a cut. But not 20%,we can grant 10% at most, that’s the best we can do.D: That's a big change from 20! 10 is beyond my deadline. (pause) Any other ideas?R: I don't think I can make a decision right now. Why don't we talk again tomorrow?D: Sure. I must talk to my office anyway. I hope we can find some common ground on this.NEXT DAYD: yoyo, sorry to tell you that we cannot accept your quotation; let’s came up with some thing else.R: I hope so, jay. My aim is to negotiate hard on this oeder――but I'm trying very hard to reach some middle ground. D: I understand. We suggest a structured deal. For the first 3 months, we get a discount of 15%, and the next 3 months we get 12%.R: Dan, I can't bring those numbers back to my office――they'll reject it directly.D: Then you'll have to think of something better, yoyo.R: How about 12% the first 3 months, and the second 3 months at 10%, with a guarantee of 1500 units?D: That's a large numbers to sell, with such low profit.R: It's about the best we can do, jay. (pause) We need to figure something out today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)D: (smiles) O.K., 12% the first six months, 10% for the second?!R: so,that’s the deal. D:yes,nice cooperation!(握手)实例2：Business NegotiationA: The seller Miss Lin representing Huaxin Trading Co.,Ltd.B: The buyer Mr. Cai representing James Brown&Sons Co.,Ltd.A: Good morning, Mr. Cai. Glad to meet you.B: Good morning, Miss Lin. Its very nice to see you in person.Let me introduce my colleagues to you. This is my manager, Mr. Jia.A: How do you do? Mr.Jia.B: How do you do? Miss Lin. Nice to meet you.B: ....And this is Mr. Wang. He is in charge of sales department. This is Miss Huang. She is in charge of business with clents.A: Nice to meet you, Miss Huang, Mr. Wang.B: Nice to meet you, Miss Lin.A: How are things going?B: Everything is nice.A: I hope through your visit we can settle the price for our Chinaware, and conclude the business before long.B: I think so, Miss Lin. We came here to talk to you about our requirements of HX Series Chinaware. Can you show us your price-list and catalogues?A: Weve specially made out a price-list which cover those items most popular on your market. Here you are.B: Oh, its very considerate of you. If youll excuse me, I ll go over your price-list right now.A: Take your time, Mr. Cai.B: Oh, Mr, Wang. After going over your price-list and catalogues, we are interested in Art No. HX1115 and HX 1128, but we found that your price are too high than those offered by other suppliers. It would be impossible for us to push any sales at such high prices.A: Im sorry to hear that. You must know that the cost of production has risen a great deal in recent years while our pricesof Chinaware basically remain unchanged. T o be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. So our products are moderately priced.B: Im afraid I cant agree with you in this respect. I know that your products are attractive in design, but I wish to point out that your offers are higher than some of the quotations. Ive received from your competitors in other countries. So, your price is not competitive in this market.A: Mr. Cai. As you may know, our roducts which is of high quality have found a good market in many countries. So you must take quality into consideration, too.B: I agree with what you say, but the price difference should not be so big. If you want to get the order, youll have to lower the price. Thats reasonable, isnt it?A: Well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent.B: If you are prepared to cut down your price by 8%, we might come to terms.A: 8%? Im afraid you are asking too much. Actually, we have never gave such lower price. For friendships sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford.B: You certainly have a way of talking me into it. But I wonder if when we place a larger order, youll farther reduce your prices.I want to order one container of HX1115 and 438 sets of HX1128.A: Mr. Cai, I can assure you that our price is most favourable. We are sorry to say that we can bring our price down a still lower level.B: Ok, I accept. Now lets talk about the terms of payment. Would you accept D/P? I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C.B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.。