世纪商务英语

Unit 2 Establishing Business Relations第二章建立业务关系Part Three O ther Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic ［si’remik］（陶器的）products in America. We’d like to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。

)2. We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm. (我们是国营公司，经营土畜产品出口业务。

我们愿与贵公司建立业务关系。

)3. This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world. (兹介绍太平洋公司，它是轻工业产品的出口商，与世界80多个国家有业务关系。

)4. We are exporters of fresh water pearls having years’ experience in this particular line of business. (我们作为淡水珍珠的出口商，在这一业务方面有着多年的经验。

《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC：we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences（省略句）Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈)， simile & metaphor(明喻，暗喻)，pun(双关)，alliteration(头韵) ，rhyming(尾韵), hyperbole(夸张)，repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果)：A taste of paradise Fila：Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.（3）溪⼝千层饼采⽤传统⼯艺，制作精细，质地松软，清⾹可⼝。

世纪商务英语综合教程世纪商务英语综合教程1. 概述•世纪商务英语综合是一门为商务人士设计的英语课程•旨在提高学员的商务英语综合能力，包括听说读写，以及商务场景应用能力2. 课程内容• 2.1 商务英语听力–通过听取商务场景中的对话和演讲，提升学员的听力理解能力–练习听取电话交流、商务会议等场景下的英语听力技能• 2.2 商务英语口语–培养学员在商务场景下流利表达自己的能力–学习商务英语口语中的常用表达和用语• 2.3 商务英语阅读–提升学员的商务英语阅读速度和理解能力–阅读商务新闻、邮件等材料，学习商务英语的写作风格和专业术语• 2.4 商务英语写作–学习商务英语写作技巧，包括商务邮件写作、商务报告撰写等–提高学员的商务英语写作水平，培养学员的商务沟通能力• 2.5 商务英语应用–学习在商务场景中灵活运用英语的能力–模拟商务谈判、商务会议等场景，提高学员的沟通和谈判能力3. 学习方法• 3.1 注重听力训练–多听商务英语对话和演讲，提升听力能力–可以使用商务英语听力教材，也可以参加商务英语听力班级• 3.2 口语练习–练习商务英语口语表达，提高流利度和准确性–可以找英语母语人士进行口语交流，或参加商务英语口语训练班• 3.3 多读商务英语材料–多读商务新闻、邮件等材料，培养阅读理解和写作能力–可以阅读商务英语教材，也可以关注商务英语相关的网站和社交媒体账号• 3.4 多写商务英语文档–练习商务英语写作，提升写作水平和沟通能力–可以写商务邮件、商务报告等文档，并请英语专业人士进行修改和指导• 3.5 实践商务英语应用–参与商务谈判、商务会议等场景，提高运用商务英语的实际能力–可以参加商务英语培训班，或与商务人士进行实际商务活动合作4. 学习资源推荐•商务英语教材：《商务英语综合教程》、《商务英语听力教程》等•在线学习平台：Coursera、Udemy等提供商务英语课程•商务英语字典：《商务英语词典》等参考工具•商务英语网站：BBC Business English、Business English Pod 等以上是一份简要的世纪商务英语综合教程，希望能帮助学习者提高商务英语能力，更好地应对商务场景中的英语沟通。

世纪商务英语翻译教程第三版课后练习题含答案课后练习题1.Translate the following sentence into Chinese: This is thefirst time I’ve been invited to a party.这是我第一次被邀请参加聚会。

2.Translate the following sentence into English: 国家应该把更多的资金投入到环境保护方面。

The government should invest more funds into environmental protection.3.Translate the following sentence into Chinese: The companyis planning to open a new branch in Beijing next year.公司计划明年在北京开设一个新分支机构。

4.Translate the following sentence into English: 制造业的发展对经济的贡献是巨大的。

The development of manufacturing industry makes a huge contribution to the economy.5.Translate the following sentence into Chinese: The newpolicy will be implemented next month.新政策将于下个月实施。

6.Translate the following sentence into English: 她是一位出色的领袖，能够很好地领导团队完成任务。

She is an outstanding leader who can lead her team to complete tasks very well.7.Translate the following sentence into Chinese: The companywill launch a new product next week.公司将于下周推出一款新产品。

Unit 6 网上商务Background knowledgeElectronic businessDefinitionElectronic Business, or "e-Business", may be defined broadly as any business process that relies on an automated information system. Today, this is mostly done with Web-based technologies. The term "e-Business" was coined by Lou Gerstner, CEO of IBM.Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems.E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.SubsetsApplications can be divided into three categories:1. Internal business systems:⊙customer relationship management⊙enterprise resource planning⊙document management systems⊙human resources management2. Enterprise communication and collaboration:⊙V oIP⊙content management system⊙e-mail⊙voice mail⊙Web conferencing3. Electronic commerce:business-to-business electronic commerce (B2B) or business-to-consumer electronic commerce (B2C) ⊙internet shop⊙supply chain management⊙online marketingModelsWhen organizations go online, they have to decide which e-business models best suittheir goals. A business model is defended as the organization of product, service and information flows, and the source of revenues and benefits for suppliers and customers. The concept of e-business model is the same but used in the online presence. The following is a list of the currently most adopted e-business models:⊙E-shops⊙E-procurement⊙E-malls⊙E-auctions⊙Virtual Communities⊙Collaboration Platforms⊙Third-party Marketplaces⊙Value-chain Integrators⊙Value-chain Service Providers⊙Information BrokerageClassification by provider and consumerRoughly dividing the world into providers/producers and consumers/clients one can classify e-businesses into the following categories:⊙business-to-business (B2B)⊙business-to-consumer (B2C)⊙business-to-employee (B2E)⊙business-to-government (B2G)⊙government-to-business (G2B)⊙government-to-government (G2G)⊙government-to-citizen (G2C)⊙consumer-to-consumer (C2C)⊙consumer-to-business (C2B)Reading Skill Focus1. I found, to my surprise, that the real key to writing a good paper is to have a passion for the things about which you are writing.2. From these statistics and from personal experience it is evident that no one is unaffected by cancer.3.There are many stereotypes about the character of people in various parts of the United States.4. DComprehensive Reading大家e起来上网购物1 即使是最狂热的购物者也有出师不利的日子：你找不到想买的东西，每个在你后面的人都好似故意要撞你，而你的双腿从臀部痛到脚趾。

世纪商务英语听说教程2第四版教学大纲课程背景《世纪商务英语听说教程2第四版》是一本面向中级学习者的商务英语学习教材。

教材内容涵盖商务环境、商务礼仪、商务会议、销售谈判、市场营销及商业机构等多个方面。

本教学大纲旨在帮助教师更好地组织课程，实现预期的教学效果。

教学目标通过本教程的学习，学生应该能够：•熟悉商务英语的基本知识和用语；•掌握商务会议的礼仪和技巧；•学会商务资料的撰写和解读；•掌握商务谈判的技巧和策略；•学会有效地展示和推销产品；•熟悉商务环境中的文化差异。

教学内容Unit 1: Making Contact•商务信函的写作；•商务电话的应答和拨打；•问候和自我介绍；•商务场合的礼仪。

Unit 2: Company Organization•公司组织结构；•工作职责和职位描述；•银行和保险业务；•财务报表和会计准则。

Unit 3: Product Presentation•产品介绍和展示；•特点和优势的描述；•价格的谈判；•促销与广告。

Unit 4: Business Travel•差旅预定和安排；•航班信息和过关手续；•酒店预订和住宿；•出差报销和记录。

Unit 5: Market Research•市场调研和数据分析；•购买和销售趋势分析；•市场营销策略；•市场营销计划的编写和执行。

Unit 6: The Negotiation Process•商务谈判的流程和技巧；•关键议题和谈判策略；•谈判的结构和导向；•解决分歧和达成共识。

Unit 7: Company Performance•公司管理和决策；•业绩指标和业务分析；•绩效考核和晋升；•企业文化和价值观。

Unit 8: Company Expansion•公司扩张的原因和方式；•新市场的开拓和推广；•新产品的研发和推出；•拓展销售渠道和合作伙伴。

教学方法本教程采用多种教学方法，包括但不限于：•教师授课；•阅读材料和文献研究；•听力练习和口语演练；•课堂讨论和小组合作；•视频观看和案例分析。