下载文档原格式
毕业论文英文封面Title: The Significance of an English Cover Page for Graduation Thesis Introduction:The completion of a graduation thesis is a significant milestone in a student's academic journey. Along with the content, formatting, and presentation, the cover page plays a crucial role in conveying the essence and professionalism of the research work. This article aims to discuss the importance and components of an English cover page for a graduation thesis, highlighting its role in presenting the research in a comprehensive and appealing manner.1. The Purpose of an English Cover Page:The cover page serves as the first impression of the graduation thesis. It sets the tone for the entire document and provides essential information about the research work. It not only grabs the reader's attention but also conveys the seriousness and professionalism of the study. Therefore, an English cover page is crucial to create a positive impact and engage the readers from the beginning.2. Components of an English Cover Page:a) Title: The title should be concise, clear, and reflective of the research topic. It should accurately represent the research question or main theme of the thesis.b) Author's Information: The cover page should include the author's name, academic institution, department, and the date of submission. This information provides credibility and establishes the author's affiliation with the academic institution.c) Supervisor's Information: Including the name and designation of the thesis supervisor adds value to the research and demonstrates the guidance received during the study.d) Abstract: A brief summary of the thesis should be included on the cover page. It should highlight the objectives, methodology, key findings, and conclusions of the research. The abstract should be concise yet informative to give readers a glimpse into the thesis.e) Keywords: Incorporating relevant keywords on the cover page helps in indexing and categorizing the thesis. These keywords make it easier for readers to locate the research in databases and academic platforms.3. Design and Formatting:a) Font and Size: The font style and size should be consistent with the formatting guidelines provided by the academic institution. Generally, a professional and easily readable font, such as Times New Roman or Arial, is preferred.b) Alignment and Spacing: The text on the cover page should be aligned centrally, and appropriate spacing should be maintained between the elements. This ensures a neat and organized appearance.c) Graphics and Images: While not mandatory, incorporating the academic institution's logo or relevant graphics can enhance the visual appeal of the cover page. However, it is important to ensure that the design does not overshadow the essential information.4. Language and Accuracy:a) Language: As the cover page is in English, it is crucial to use correct grammar, spelling, and punctuation. Proofreading the cover page is essential to avoid any errors that may undermine the professionalism of the research.b) Accuracy: The information provided on the cover page, such as the title, author's name, and supervisor's information, should be accurate and consistent with the content of the thesis. Any discrepancies can lead to confusion and impact the credibility of the research.Conclusion:In conclusion, an English cover page holds significant importance in presenting a graduation thesis effectively. It serves as a gateway to the research work, providing essential information and creating a positive impression. By incorporating the necessary components, adhering to formatting guidelines, and ensuring accuracy, the cover page contributes to the overall professionalism and appeal of the thesis. Therefore, students should give due attention to crafting an engaging and informative cover page to complement their research efforts.。
英语专业学生论文封面致谢页格式参考第一篇：英语专业学生论文封面致谢页格式参考ON UNTRANSLATABILITY OF ARTISTIC CONCEPTIONIN CHINESE CLASSIC POETRYBy AnonymousA thesis submitted in partial fulfillmentof the requirements for the B.A.degree in School ofForeign Languages, Guangdong University of TechnologyMay2009AcknowledgementsMy great gratitude must go first and foremost to my beloved advisor Prof.Yan Kepa.With his excellent mentorship, solid advice, constant availability and enduring patience, Professor Yan has guided me through the whole process of writing this thesis.His encouragement of me as well as his confidence in me is indispensable to the completion of the dissertation, and being his student has been a tremendous learning experience.There are many others who deserve my thanks.… …第二篇：英语专业毕业论文致谢,摘要AcknowledgementsAt the very first, I am honored to express my deepest gratitude to my dedicated supervisor, Miss Wang Chao, with whose able guidance I could have worked out this thesis.She has offered me valuable ideas, suggestions and criticisms with her profound knowledge and rich research experience.Her patience and kindness are greatly appreciated.Besides, she always puts high priority on our dissertation writing and is willing to discuss with me anytime available.I have learnt from her a lot not only about dissertation writing, but also the professional ethics.I amvery much obliged to her efforts of helping me complete the dissertation.I am also extremely grateful to Prof.Wei Xiaohong whose patient and meticulous guidance and invaluable suggestions are indispensable to the completion of this thesis.Thanks are also due to my roommates, who never failed to give me great encouragement and suggestions.Special thanks should go to Miss Dong, Miss Ma, and Miss Wei for their brainstorming with me when I failed in coming up with ideas.At last but not least, I would like to thank my family for their support all the way from the very beginning of my study.I am thankful to all my family members for their thoughtfulness and encouragement.iAbstractAs an applied language, English advertisement has its own linguistic style and features.Its language is original, beautiful and full of connotations.English advertisemet, using the simplest language to express the most complex meanings, stimulates people’s desire for shopping.The skillful use of puns makes advertising language more vivid and humourous.Therefore, puns have been applied much in the field of English advertisements to attatch more attention.Accordingly the effective translation of puns in this field becomes more and more important.This thesis has studied certain so as to make the Chinese translation of puns in English advertisements complete.Based on differences in language, lexicon and sentence structure of puns, this paper explain puns in detail from three respects including homophone, homograph and parody puns.This study plays the solid foundation for the translation of puns in English advertisements.Moreover, under the guide of the theory of “functional equivalence”, this thesis proposed three translationprinciples which provide theory supports for the Chinese translation of puns in this field.Furthermore, this paper studies the Chinese translation of puns in this field combining large amount of English advertisements with puns, and proposed five translation skills.This paper gives originality, flexibility and humorousness of puns better expression in Chinese translation textsKey words:Puns,English advertisements,Translation Principles,Translation skills摘要英语广告作为一种应用语言，有着自己独特的语言风格和特点。
英文版1、论文题目要与题目审批表，开题报告严格一致。
页边距设置为：左页边距为3.0厘米，右页边距为2.0厘米，上下页边距为2.5厘米；2、各级标题的序号用阿拉伯数字表示，例如：1.，1.1，1.1.1；2.，2.1，2.1.1……3、所有英文均采用Times New Roman字体。
其中一级标题为3号加粗；二级标题为小3号加粗；三级标题为4号加粗。
4、正文字体为Times New Roman，小4号，单倍行距，每段第一行空4字符。
页码居右。
5、关键词[Key Words]用Times New Roman字体，加粗，小4号字体，各关键词之间用分号隔开。
5、注释可采用尾注或夹注，不能用脚注。
6、参考文献（即References一词）用Times New Roman字体，3号，居中，加粗；参考书目的序号用方括号（如[1]，[2]）等字体为Times New Roman5号，宋体5号字。
其他格式与汉语版论文参考书目的格式相同。
7、论文封面用学校的统一封面，请去掉（设计）两个字。
封面上所填信息均左对齐（其中“年级、班”的填写为“200X级（X）班”，“专业（方向）”的填写格式为“英语（国际商务）”），英语论文题目用英语，英文摘要页在前，中文摘要页在后，目录（即Contents一词）为Times New Roman字体，3号加粗，目录页的各级标题统一用小4号Times New Roman字体。
页码从正文开始标注。
8、论文的附表（包括指导教师评语表、答辩委员会评语表）按“兰州商学院本科生毕业论文（设计）规范样式”执行。
指导教师和评阅教师需要填写评阅表，评阅意见可以是电子打印，但必须手写签名。
9.学生论文最后装订材料包括：1）题目审批表2）开题报告3）教师评阅表（含指导教师和评阅教师）4）答辩成绩表5）正文填写范版如下：封面填写范式：兰州商学院本科生毕业论文论文题目：On Skills of Writing a Businessletter学院、系：外语学院商务英语系专业(方向)：英语（国际商务）年级、班：2004级（1）班学生姓名：指导教师：年月日英文摘要填写范式：(英文论文为例)On Skills of Writing a Business Letter（Times New Roman2号，加粗）ABSTRACT（Times New Roman3号，加粗）（字体为Times New Roman，小4号,单倍行距，段首缩进4个字符）With the development of our economy,the connection with foreign countries in China has become more and more wide and deep.In the international business transactions which are based on English,business correspondence has been regarded as a necessary tool for[Key Words]business letters;writing skills;6C principle（与摘要不空行）（Times New Roman字体，小四号，加粗，各关键词加粗并用分号隔开）摘要（字体为宋体；字号为三号，加粗，居中）（此处不再加论文题目）本文以格赖斯的合作原则为理论依据，试对商务英语写作中的读者意识实现方式进行分析。
英语专业本科毕业论文格式英语专业本科毕业论文文本格式一、论文文本结构1.封面（由学校统一制作）2.论文英文扉页（见模版及模版说明）3.论文中文扉页（见模版及模版说明）4.致谢（可选项）5.毕业论文英文摘要6.毕业论文中文摘要7.毕业论文英文目录8.毕业论文正文9.注释（可选项）10.参考文献11.附录（可选项）二、论文打印规范1.使用A4纸，单面打印。
2.页边距：上边距3.6厘米，下边距2.5厘米，左边距2.8厘米，右边距2.5厘米。
3.装订线：0厘米。
4.距边界：页眉2.7厘米，页脚1.7厘米。
如下图所示：5.页眉内容：统一为“XX大学XXXX届本科生毕业论文”，使用宋体小五号、居中，（如：XX大学2008届本科生毕业论文）。
6.页码：选用阿拉伯数字，页面底端居中。
第1页为正文第一章的第一页。
目录页和摘要页不标页码和页眉。
三、论文各部分具体格式及要求1．摘要●摘要内容英文采用Times New Roman，12磅，中文采用宋体，小四号；1.5倍行距。
段落首行缩进4个英文字符或2个汉字字符。
●长度：英文约为150词。
中文摘要内容要与英文摘要内容一致。
英文、中文摘要各占一页。
●英文“ABSTRACT”一词字母大写，中文“摘要”之间空两格、加粗、居中，并与内容文字之间空一行（见图1.1 和图1.2）。
●中英文摘要均要求有能反映论文主要内容的关键词2—4个。
“Key words：” 及“关键词：”字样须加粗，顶格。
各关键词之间有分号及一个空格，移行后须与第一个关键词的首字母对齐，英文采用Times New Roman，12磅，中文采用宋体小四号。
图1.1图1.22．目录页●目录页另页编排，置于摘要页的后面。
一级标题加粗，序号采用阿拉伯数字，数字后面加一圆点，如1.、2.、3.等。
二级标题及二级以下标题使用阿拉伯数字编排序号，如3.1、3.1.1 等。
●目录中的各级标题及页码均须与正文中的标题及页码一致。
英文毕业论文格式模板英文毕业论文格式模板一、格式论文依次包括封面、目录、英文摘要(abstract)与关键词(key words)、中文摘要与关键词、引言(introduction)、正文、结语(conclusion)和文献目录(works cited)等部分。
二、封面具体样式参照论文样本页a，封面格式可到外国语学院网站下载。
三、标题居中。
如果有副标题，用冒号把英文主、副标题隔开，例如：the human nature motif in william golding’s lo rd of the fliesinvisible colour versus visible wall: hanif kureishi’s “strangers when we meet”中文副标题须在主标题后另起一行，前面加破折号, 例如：论威廉·戈尔丁《蝇王》中的人性母题看不见的颜色与看得见的墙——评哈尼夫·库雷西的“相逢不相识”四、英文摘要与关键词 abstract左顶格，字体为times new roman 小四号，黑正体，与摘要内容部分以冒号隔开。
摘要内容部分长度为150词以内，字体为times new roman 小四号正体，从第二行开始到结束均为左顶格。
关键词部分另起一行，以key words为标题，关键词标题左顶格，字体为times new roman 小四号，黑正体，与所列关键词以冒号隔开，关键词以3至5个为宜，字体为times new roman 小四号正体，除少数专有名词外一律小写，关键词之间以分号隔开。
五、中文摘要与关键词摘要左顶格，字体为宋体小四号，黑正体，与摘要内容部分以冒号隔开。
摘要内容部分长度为200字以内，字体为宋体小四号正体，从第二行开始到结束均为左顶格。
关键词部分另起一行，以关键词为标题，关键词标题左顶格，字体为宋体小四号，黑正体，与所列关键词以冒号隔开，关键词字体为宋体小四号正体，关键词之间以分号隔开。
英语毕业论文格式模板范文(实用3篇)科学技术发展进步的同时，国际间的科技交流活动也越来越多，因此，科技英语的使用需要也在相应扩大，为了准确、全面解释科技英语所表达的内容，应掌握客观性、真实性、合理性、严谨性等特点，同时，还应注意上下文的有序衔接，科技英语特点主要体现在词汇、句法以及句型等方面。
1.基本特点。
科技英语翻译时，应尽可能做到释义还原，避免出现片面还原、语义歧义、主观猜测等现象，做到完整释义的基础上，针对所翻译的科技文章进行修饰，选择适合的风格。
首先，严密性。
翻译科技内容时，只有坚持严密性原则才能完成翻译目标，才能彰显科技文章的信息价值，如果不注重翻译的严密性，那么药理类科技文章、实验操作类科技文章则会失去研究意义，并且还会对阅读者产生误导，影响学习方向和研究深度。
然后，多变性。
科技文在表达的过程中无需绝对化和一致化，但在翻译过程中，应注意语序、语法以及词义的合理性，避免主观翻译、随意翻译，选择恰当词义对其准确翻译、灵活翻译。
最后，深入浅出。
由于阅读科技英语翻译文的读者存在差异性，读者群体的知识结构、理解能力不尽相同，翻译者确保原文释义不变的前提下，应适当改变语言风格和类型，确保翻译后的科技文章能够被不同读者理解，同时，这也是完成翻译目标的基本表现。
专业词汇：由于这类单词的释义较明确、单一，并且单词应用较具体，对于这类词汇应注重日常积累，广泛查阅相关资料，做好记录、温习等工作，例如，atom，原子、diode，二极管。
常用词汇：这类词汇在日常生活中较为常见，并且应用率较高，同一词汇在生活中和科技类文章中会被解释成新的意思，例如，feed在生活中和科技词汇翻译中分别指“饲料”和“注入”；solution分别指生活中的“答案”以及科技词汇“溶解”；sevice在生活中有“服侍”之意，科技词汇将被翻译成“检修”、“保养”。
一词多义：这类词汇在科技英语中的应用次数较多，并且应用范围较广，并且多义即针对不同领域而言，例如，power一词常出现在物理学领域、数学领域光学领域、工程领域和机械领域，分别指的是“功率”、“乘方”、“放大率”、“电力”和“工具”。
英文版通用学术英语论文格式样张封面页主要内容页The Researches on Rs Method for Discrete Membership Functions---------------subtitle(副标题12号字加黑右对齐)（空一行）ZHANG Xiaoya, LI Dexiang(题目14号字加黑居中) School of Management,Dalian University, P.R.China,116622 (10 号字居中)(10号字加黑) (空一行)Abstract Mizumoto used to advance a fuzzy reasoning method ,Rs, which fits the……Key words IDSS, Fuzzy reasoning,……(10号字)(空一行)1 Introduction (一级标题12号字加黑)We know that the approaches of implementation of intelligent decision support systems(IDSS)have become variable……(正文均用10号字)(空一行)2 An ExampleAccording to the definition of Rs, we can construct the fuzzy relation matrix, as shown in table 1Table 1 A Fuzzy Relation Rs (9号字加黑居中) U2U3U10.00 0.10 0.40 0.70……0.00 1.00 1.00 1.00 1.00 ……0.20 0.00 0.00 1.00 1.00 ……(表中用9号字).….. …………………(空一行)Figure 1 Functions of……(9号字加黑居中)3 The Improved Method(空一行)3.1 Method one (二级标题10号字加黑)…………3.1.1 Discussing about method one (三级标题10号字)…………（空一行）3.2 Method two……………………(空一行)4 Result (12号字加黑)5 Discussion (12号字加黑)6 Conclusion (12号字加黑)…………(空一行)References (12号字加黑居中)（空一行）[1] M.Mizumoto,H.J.Zimmermann. 1982, Comparison of fuzzy reasoning methods. Fuzzy Sets and Systems ,8p253～283 (参考文献均用10号字)论文排版要求及样张关于论文1.论文的书写顺序时:标题、作者姓名、作者单位，邮箱，摘要、关键词、引言、正文、结论、参考文献。
Southwest Petroleum UniversityGraduation ThesisSynthesis and Evaluation of a Highly Absorbent CompositeGrade: 2008Name:Speciality: Petroleum EngineeringInstructor:School of Petroleum Engineering2007-6附：我校设置的专业中英文对照（摘自《普通高等学校本科专业目录和专业介绍》）1、石油工程学院080102石油工程Petroleum Engineering081203油气储运工程Oil/ Gas Storage and Transportation Engineering2、资源与环境学院080105资源勘查工程Natural Resources Prospecting Engineering080104勘查技术与工程Prospecting Techniques and Engineering070702资源环境与城乡规划管理Urban and Rural Planning & Resource Management070703地理信息系统Geographical Information System3、机电工程学院080305Y机械工程及自动化Mechanical Engineering and Automation080304过程装备与控制工程Process Equipment and Control080303工业设计Industrial Design4、化学化工学院081101化学工程与工艺Chemical Engineering and Technology070302应用化学Applied Chemistry081001环境工程Environmental Engineering081801生物工程Bioengineering070301化学Chemistry5、材料科学与工程学院080204高分子材料与工程Macromolecular Materials and Engineering080205Y材料科学与工程Material Science and Engineering6、计算机科学学院080605计算机科学与技术Computer science and Technology080611W软件工程Software Engineering080613W网络工程Network Engineering7、电信工程学院080401测控技术与仪器Measuring & Control Technology and Instrumentations 080602自动化Automation080603电子信息工程Electronic and Information Engineering080601电气工程及其自动化Electrical Engineering and Automation080604通信工程Telecommunications Engineering8、建筑工程学院080703土木工程Civil Engineering080704建筑环境与设备工程Building Environment and Equipment Engineering 080901测绘工程Surveying & Mapping Engineering110104工程管理Project Management9、理学院070102信息与计算科学Information and Computing Science070101数学与应用数学Mathematics and Applied Mathematics071201电子信息科学与技术Electronic and Information Science and Technology 070202应用物理学Applied Physics10、经济管理学院110201工商管理Business Administration110202市场营销Marketing110102信息管理与信息系统Information Management & Information System 020101经济学Economics110209W电子商务Electronic Business020102国际经济与贸易International Economics & Trade11、人文社会科学学院030302社会工作Social Work110309W公共管理Public Administration12、法学院030101法学Law13、外语系050201英语English14、体育系。
吉林农业大学本科生毕业论文（设计）撰写规范（暂行）本科生毕业论文（设计）是实现培养目标的重要教学环节，是教育与生产劳动和社会实践相结合的重要体现，是培养大学生的创新能力、实践能力和创业精神的重要实践环节。
毕业论文（设计）的质量是衡量教学水平和学生毕业及学位资格认定的重要依据，毕业论文（设计）的撰写是体现毕业论文质量的一项重要指标。
为了保证我校本科生毕业论文（设计）质量，特制定《吉林农业大学本科生毕业论文（设计）撰写规范》。
1 结构与写作要求毕业论文（设计）撰写包括封面、目录、英文题目、英文摘要与关键词、中文题目、中文摘要与关键词、正文、参考文献、致谢和附录等部分。
1.1 封面要求标明论文题目、学生所在专业年级、学生姓名、指导教师姓名、职称等事项。
用我校统一规定的＂吉林农业大学学士学位论文＂封面，具体要求见附件。
1.2 目录包括论文中摘要与关键词（英、中文）、正文全部章节标题、参考文献、致谢、附录等以及它们的对应页码。
1.3 题目应以简明、确切的词语反映论文中最重要的特定内容，一般不超过20字，必要时可以加副标题。
英文题目要与其一一对应，避免直译。
1.4 摘要与关键词1.4.1 摘要摘要是对论文不加注释和评论的简短陈述，应完整准确概括论文的实质性内容，扼要说明研究工作的目的、主要材料和方法、结论、科学意义或应用价值等，是一篇具有独立性和完整性的短文，一般200～300字。
英文摘要内容应与中文摘要基本一致，但不要限于中文摘要的直译，要符合英语语法规范。
英文摘要一般200字。
1.4.2 关键词关键词是供检索用的主题词条，应采用能覆盖论文主要内容的通用技术词条（尽量用《汉语主题词表》等词表中提供的规范词）。
中英文关键词应一一对应。
1.5 正文正文包括前言、材料与方法、结果与讨论、结论四部分内容。
一般不少于5000字(含图、表)。
前言主要介绍论文的写作背景和目的以及相关领域中前人所做的工作和研究的概况，说明本研究与前人工作的关系，目前研究的热点、存在的问题及作者研究的意义，引出本文的主题给予读者以引导，同时引用的文献及他人的成果要注明出处。
毕业论文外文文献翻译院年级专业：2009级XXXXXXXXXXX 姓 名：学 号：附 件：备注：（注意：备注页这一整页的内容都不需要打印，看懂了即可）1.从所引用的与毕业设计（论文）内容相近的外文文献中选择一篇或一部分进行翻译（不少于3000实词）；2.外文文献翻译的装订分两部分，第一部分为外文文献；第二部分为该外文文献的中文翻译，两部分之间用分页符隔开。
也就是说，第一外文文献部分结束后，使用分页符，另起一页开始翻译。
3.格式方面，外文文献的格式，除了字体统一使用Times new roman 之外，其他所有都跟中文论文的格式一样。
中文翻译的格式，跟中文论文的格式一样。
（注意：备注页这一整页的内容都不需要打印，看懂了即可,定稿后,请删除本页.）范文如下：注意,下面内容每一部份均已用分页符分开了,如果用本模板,请将每一模块单独删除,直接套用到每一模板里面,不要将全部内容一次性删除.【Abstract】This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based onthe theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.，Times New Roman.【Key Words】Brand positioning; Marketing mix; Positioning Strategy; enlightenment, lessons；ABC（本页为英文文献摘要，关键词两项一起单独一页，字体为：Times New Roman，小四号，1.5倍行距）(注:以下为英文文献正文内容,英文全文3000字.具体标题以原文为准.全文字体为Times New Roman.行间距为1.5倍.字号大小与论文正文的各级标题一致.如下:)I.Times New Roman ，Times New Roman，Times New RomanTimes New Roman, Times New Roman, Times New Roman, Times New Roman,This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons fromthe failure of the WONG LO KAT.II.Times New Roman ，Times New Roman，Times New RomanTimes New Roman, Times New Roman, Times New Roman, Times New Roman,This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.III.Times New Roman ，Times New Roman，Times New RomanTimes New Roman, Times New Roman, Times New Roman, Times New Roman,This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal teabeverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.This paper has a systematic analysis on outside Marco-environment of herbal tea beverage industry and major competitors of brands inside the herbal tea market. Based on the theoretic framework, this paper takes WONG LO KAT and JIA DUO BAO herbal tea as an example, and researches the strategy on brand positioning and relevant marketing mix of it. Through analysis on the prevention sense of WONG LO KAT herbal tea, it was positioned the beverage that can prevent excessive internal heat in body, a new category divided from the beverage market. the process of brand positioning of it in Consumers brain was finished. Based on this positioning strategy, WONG LO KAT reasonably organized and arranged its product strategy, price strategy, distribution strategy and promotion strategy, which not only served for and further consolidated the position of preventing excessive internal heat in body, but also elevated the value of brand. The JDB and WONG LO KAT market competition brings us enlightenment. Reference the successful experience from the JDB and lessons from the failure of the WONG LO KAT.【摘要】本文是对凉茶饮料的宏观环境以及凉茶市场内部主要品牌的竞争对手进行了系统分析。
