高中英语 Unit Inside advertising教案 新人教版选修

英语：Unit 5《Inside advertising》教案（1）（新人教版选修9）Part Two: Teaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2. [vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions. inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1. something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing a car? The software has no particular distinguishing features. geographical features2. [usually pl.] a part of sb’s face such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attention A number of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written anopera. a worthy champion (= one who deserved to win) He felt he was not worthy of her. 2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause. a worthy member of the team 3. having good qualities but not very interesting or exciting: her worthy but dull husband 4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King. 5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared (= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense.2. [C, usually sing.] something that makes you spend money: Running a car is a big expense.3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses.4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1. paid for by sb: We were taken out for a meal at the company’s expense.2. if you make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2. [vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father ownsthe company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an election) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb [vn] to produce or create sth: to generate electricity / heat / power to generate income / profit We need someone to generate new ideas. The proposal has generated a lot of interest.responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ... I received an encouraging response to my advertisement.2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied).3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaksrefreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2. [vn] (informal, especially NAmE) to fill sb’s gla ss or cup again: Let me refresh your glass. He went into the kitchen to refresh their drinks.3. [vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4. (computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punished verb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ... (informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with themfluentadj.1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speake r / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’2. (of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2. [vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth: A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPW ARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. Sheraised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3. [vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry).COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raise a loan We are raising money for charity. He set about raising an army.MENTION SUBJECT5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many important questions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sbraise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb) to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell (informal) to protest angrily, especially in a way that causes trouble for sbraise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.raise sb’s spirits to make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little. raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.: an alarm clock with a luminous dial Check the tyre pressure on the dial.2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature3. the round part on some oldertelephones, with holes for the fingers, that you move around to call a particular numberverb (-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitudeFULL Y GROWN2. (of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavourNO LONGER YOUNG4. used as a polite or humorous way of saying that sb is no longer young: clothes for the mature woman a man of mature yearsWORK OF ART5. created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2. [C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go.3. [U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? She was proved right, in dramatic fashion, when the whole department resigned.like it’s going out of fashion (informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Greece while the allegations are investigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。

人教版高中英语选修9《Unit 5 Insi de advertising》教案Teaching plan of unit 5 inside advertising人教版高中英语选修9《Unit 5 Inside advertising》教案前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。

英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。

本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。

便于学习和使用，本文档下载后内容可按需编辑修改及打印。

教学准备教学目标Teaching aims: （教学目标）1.To comprehend the passage and improve the reading skills.2.To express different views of an argument.3.To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:（重点、难点）prehension of the text.2.Knowledge accumulation of advertising.eful words and expressions.教学过程Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2.What are the features（特征） of ads?3.Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

I hold the opinion that___it_i_s_t_h_e______ g_o_v_e_r_n_m_e_n_t_’s_d_u_t_y__ to provide those families in need with financial help.
(3)与环境和谐共处，是每个人都应有 的责任。
(3)__a_d_v_e_r_ti_si_n_g_ n.广告;宣传;做广告
2. inform vt.通知；告知；告诉 (1)__in_f_o_rm__a_ti_o_n_n.信息，情报 (2)__i_n_f_or_m__e_d__adj.有知识的，精明的 (3)___in_f_o_r_m_e_r__n.告发者；检举人
句型：It is no use doing 做……是没有用的
提示：该句型与“It is of no use to do”意 思相同。
仿写：根据汉语意思，完成英文句子。
(1)后悔犯错已经没有用了,更重要的是，我 们要解决将会出现的问题。 __I_t_i_s_n_o__u_se__r_e_g_re_t_t_in_g__ having made a mistake. More importantly, we should try to settle the problem at hand.
句型：When it comes to (doing) sth.，...当谈及到……；当提到……
提示：该句可用于引出话题、举例等， 使前后过渡自然。
仿写：根据汉语意思，完成英文句子。
(1)当谈到如何处罚调皮学生时，校长总会 提出一些有效的措施。
___W__h__e_n_i_t_c_o_m__e_s__to__ how to punish the
more and more customers and contributes to the growth in sales. Moreover， keeping

Unit 5 Inside advertising形形色色的广告是我们生活中的一个部分，那么你知道广告制作者应该运用哪些技术来制作广告吗？their product is widely recognized.●Bandwagon (潮流)：By implying that the product is widelyused，advertisers hope to convince potential buyers to “get on the bandwagon”．●Testimonials (推荐)：Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users，experts，or both.“Three out of four dentists recommend...”This approach often involves an appeal to authority.●Pressure：By attempting to make people choose quickly and without long consideration，some advertisers hope to make rapid sales，“Buy now，before they're all gone！”●Appeal to emotion：Various techniques relating tomanipulating (操纵) emotion are used to get people to buy aproduct.Apart from artistic expression intended to provoke (驱使) an emotional reaction，three common argumentative appealsto emotion in product advertising are wishful thinking，appeal to flattery(阿谀)，and appeal to ridicule (愚弄)．Appeals to pity are often used by charitable organizations and appeals to fear are often used in public service messages and products，such as alarm systems or anti­bacterial spray，which claim protection from an outside source.●Association：Advertisers often attempt to associate their product with desirable imagery to make it seem equally desirable.The use of attractive models，a practice known as sex in advertising，picturesque landscapes and other alluring images is common.Also used are “buzzwords” with desired associations.On a large scale，this is called branding.●Advertising slogans：These can employ a variety of techniques；even a short phrase can have extremely heavy­handed technique.●Controversy：As in the Benetton publicity campaign.●Guerilla advertising：Advertising by association.Done in such a way so thetarget audience does not know that they have been advertised to，but their impression of the product is increased (or decreased) if that is the intent of the advertiser.两个诱思问题1．Why do advertisers want to imply that the product is widely used?2．How many kinds of techniques of manipulating emotion do the advertisers use?【答案】 1.Advertisers hope to convince potential buyers to “get on the bandwagon”． 2.Four.Section ⅠReading (Warming Up, Pre­reading，Reading & Comprehending)Ⅰ.根据词性及英文释义写出单词的正确形式1．adj.not formal；for informal occasions2．vt.to tell sb.；to give sb.knowledge (of sth.)3．n．group of people joined together for a common purpose4．n．objective；result aimed at5．n．distinctive characteristic；aspect vi& vt.to have an important or prominent part in sth.6．n．inner sense that knows the difference between right and wrong 7．adj.deserving respect or recognition8．n．spending of money，etc.；cost9．adj.concerned with or used in seeing10．vt.to produce；to cause to exist or occur11．n．answer；reaction12．vt.to make fresh again；to give new strength to (sb./sth.)【答案】 1.casual rm 3.association4.target5.feature6.conscience7.worthy8.expense 9.visual 10.generate 11.response12.refreshⅡ.短语填空He people who don't try.2．You can me to keep your secret.3．You a size 10，don't you?4．It's good to different cultures.5．，experts want short cuts to everything.【答案】 1.has no use for 2.rely on 3.fit into 4.be exposed to 5.In other wordsⅠ.阅读P42－43课文内容，从三个选项中选择最佳答案1．What is the text mainly about?A．Why advertisers are willing to spend so much money.B．How consumers avoid being controlled by advertisements.C．Consumers should understand how advertising works.2．If an advertiser wants to make an ad for a car stereo system，his most suitable way is to use ．A．television B．radioC．newspapers3．If advertisers want to make effective advertisements，what should they do?A．They must identify their target group，appeal to them and choose the proper media.B．They must not worry about the expense and follow the rule—the higher，the better.C．They have to place their ads in all kinds of media to be broadcast widely.4．What does the author mean by saying “being constantly exposed to advertisements can help to change our opinions over time”？A．To change our opinions，we should be exposed to ads constantly.B．Our opinions will be changed well by the ads with time going on.C．No matter whether an ad is good or not，it can affect our life wholly.【答案】 1.C 2.B 3.A 4.BⅡ.阅读P42－43课文内容，完成下列表格4.find out5.hopes and dreams6.medium7.appropriate 8.likely to 9.unsuitable10.exposed toⅢ.阅读P42－43课文内容，完成下面课文缩写We can meet many advertisements in our daily life.An advertisement is a message or an announcement that 1. (inform) or influences people.Advertisers must pay for their ads，so the message must reach 2.target audience，or their money would be wasted.So they must do some research to make the product fit 3.the audience's lives.Identifying their target is not enough，they should try their best to appeal to their target.For example，the 4. (environment) protection advertisement appeals to the audience's conscience or their desire to be 5. citizens.At the same time，advertisers must also place their ads in the right medium，such as TV，newspapers，magazines.To do this，they also need to spend money.They have to be a big 6. (corporate) with a big budget 7. (afford) the ads.In addition to worrying about the expense，advertisers must consider 8. media are most appreciate.For example，if the ad relies on visual effects，it is no use 9.(advertise) products on radio.However，people don't buy the products they are notinterested in or have 10. use for.【答案】 rms 2.the 3.into 4.environmental5.worthy6.corporation7.to afford8.which9.advertising 10.no。

Unit 5 Inside advertisingPart 2 Teaching Resources第二部分教学资源Section 2 Notes to difficult sentences from Unit 5Inside advertising1．With so many messages from advertisers filling our daily lives，it is important to understand how advertisements work．广告人用如此多的信息冲击我们的耳朵，了解一下广告运作确实重要。

句中with结构作状语，so many messages from advertisers是该结构的逻辑主语，filling our daily lives 是该结构的逻辑谓语，前后是逻辑住谓关系。

With结构的其他例子有：He sat there thinking, with his chin on his hand．他手托下巴，坐在那儿沉思。

He stared at his friend with his mouth wide open．他张大嘴巴凝视着他的朋友。

With production up by 60％, the company has had another excellent year．产量上升了60％, 公司又是一个好年景。

She used to sit reading in the evening with her pet dog her only companion．她从前总爱在晚上坐着看书，她的宠物狗便是她唯一的伙伴。

She stood there chatting with her friend, with her child playing beside her．她站在那儿跟朋友闲聊，孩子在旁边玩。

“I think we can leave with our heads held high,” Eriksson said．“我认为我们可以高昂着头离开，”艾里克松说。

U n i t5I n s i d e A d v e r t i s i n gTeaching aims: （教学目标）1. To comprehend the passage and improve the reading skills.2. To express different views of an argument.3. To learn about how advertisements work and avoid being controlled by ads.Important points:（重点、难点）1. Comprehension of the text.2. Knowledge accumulation of advertising.3. Useful words and expressions.Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2. What are the features(特征) of ads?3. Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

II. Fast reading1. The purpose of the passage is to __________.A. inform us of the fact that there are many advertisements in or daily life.B. help us understand how ads work and avoid being controlled by them.C. tell us how effective ads areD. show us how effective ads can be made2. Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each section设计意图：快速阅读技能训练。

Unit 5 Inside Advertising Teaching aims and demands语法复习宾语补足语(The Object Complement)Committee members recently appointed me their chairman.（名词作宾补）They made Ronaldo, the soccer star, the spokesman of their product.（名词作宾补）I find it very difficult to raise the money.（形容词作宾补）As my neighbour is a troublemaker, I have to keep myself away from him.（副词作宾补）Please remember me to your parents.（介词短语作宾补）His speech left the president in a very awkward situation.（介词短语作宾补）Really good advertising persuades people to behave in certain ways.（动词不定式作宾补）Committee members have asked me to tell you how much we all appreciate your donation.（动词不定式作宾补）Many people consider advertisements offending.（-ing形式作宾补）Through the window, I could see the rain coming down in sheets. （-ing形式作宾补）She is going to have the novel translated.（过去分词作宾补）I’d like to have the goods delivered directly to my office. （过去分词作宾补）Period 1Warming up & reading ITeaching goals 教学目标1. Target language目标语言：重点词汇和短语Advertiser, billboard, casual ,garment, advert, info rm2. Ability goals能力目标Enable the students to talk about advertising and advertisements.3. Learning ability goals 学能目标Help the students learn how to talk about their opinions about advertisements Teaching important & difficult points教学重难点how to talk about their opinions about advertisementsTeaching methods教学方法Discussion.Teaching procedures & ways教学过程与方法Step 1: warming up1. Let Ss enjoy two videoT: Do you like McDonald's better than KFC because of the advertisement?2. BrainstormAsk the Ss to think about where they can see or hear advertisementsSs: on TV, on the radio, at the cinema, on buses, in train stations, in magazines, on billboards, at the airport3. Compare the two advertisements, which one is easier for you to remember? Why?T: There are many advertisements around us, can you remember the names of any products that were being advertised? Or, what kinds of advertisements are easier for you to remember.4. Pre- readingT: look at each of the advertisements on the next two pages and discuss the questions witha partner:①What doses the advertisement want you to do?②How does it try to persuade you to do this?③Which advertisements do you think are the most effective? Why?How Advertising WorksStep 2 Scan the text.Ask the Ss to scan the headings of each section and get a general understanding of the text. Step 3 Read againRead the passage carefully and sum up the main idea of each section.Section IIntroduction(para.1)Section IIWhat is an advertisement?(para. 2)Step 4 Detail readingAsk the Ss to read the text carefully and try to answer the following questions:1.Who advertises?2.Why do they advertise?3.Where do they advertise?4.How do they decide where to advertise?5.Does advertising work?Suggestive answers:1.Who advertises?◆Businesses, individuals, organizations and associations.2.Why do they advertise?◆They want to sell something or to inform or educate the public.3.Where do they advertise?◆On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields,on buses and trains, at bus and train stations and many other places).4.How do they decide where to advertise?◆They consider their budget and what medium is most likely to be seen or heard by the targetconsumer.5.Does advertising work?◆Yes and no. People are not usually persuaded by ads to buy things they have no use for.However, ads do change people’s opinions over time.Step 5 Homework1.In pairs, discuss the questions in Ex 2 on P44.2.Finish Ex 3 on P45 in pairs.Period 2-3Language study for Reading 1Step 1 Words revisionUse the words in the text to take the place of the words in red.1.This shop sells clothes of all kinds.2.Advertisements are everywhere in our daily lives.3.The teacher told us that the school would be closed for one day next week.4.We have a desire to become respectable citizens.5.Only big companies can afford television ads.6.What is the cost of putting an ad on the Internet?7.Most shampoo products depend on an ad with good visual effects.8.Advertising cigarettes is not allowed in China.9.Not all advertisers are honest.10.I’ve known Ben for many years. He is worthy of trust.Suggestive answer:1. garments2. adverts/ads3. informed4. worthy5. corporations6. expense7. rely8. banned9. decent 10. trustworthyStep 2 language study1. come across = meet with 偶然遇见;偶然发现。

Unit 5 Inside advertisingPart 1 Teaching Design第一部分教学设计Period 3 A samp le lesson plan for Using Language(KEPPING ADVERTISERS HONEST)IntroductionLanguage is learned to be used in and for communicatio n. So in this period we shall have the students read, listen, speak and write in English, focusing on the advertising, making use of the words, expressions, structur es and topic ideas covered in this unit.Objectives■To help students listen, write and speak about advertising■To help students read the passage KEPPING ADVERTISERS HONEST■To help students rewrite what has readProced ures1. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one isentitled Coke is It!These Coca Cola Adve Tapes, Radio Ads arefrom 1980's. They are Prepared byMcCabb-Erickson as part of the Coke is it!advertising campaig n.You see radio advertising has a long history inthe West.2. ListeningGo to page 47. You are to listen and tick and listen and write.●Pre-listening exercisesWhat service businesses often advertise over the radio? What points are important to consider when makinga radio commercial?●While -listening exercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Pr ess the "Final Score" button to check your qui z.●Post-listening exercisesWhat are your opinions about these questions?○What elements make a radio commercial really great?○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?3. Write an AdvertisementGo to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.? Do you have experience? Are you more reliable than others in theusiness again if they can trust you, so don't promise to do4. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.5. Reading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken th e c onnectives and underline all the useful expressions.6. Copying useful expressions and making sentences，prevent false or unsuitable advertising, make laws, preven7. Closing down by w riting, by imitation, a passage of your own based on the textMany schools have rules that forbid us wasting our time at school or at homeMost of us students are decent and honest, and we are as interested as eve ryone else in。

Unit 5 Inside advertisingPart 1 Teaching Design第一部分教学设计Period 3 A sample lesson plan for Using Language(KEPPING ADVERTISERS HONEST)IntroductionLanguage is learned to be used in and for communicatio n. So in this period we shall have the students read, listen, speak and write in English, focusing on the advertising, making use of the words, expressions, structures and topic ideas covered in this unit.Objectives■To help students listen, write and speak about advertising■To help students read the passage KEPPING ADVERTISERS HONEST■To help students rewrite what has readProcedures1. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. It isone of the Coca Cola RadioAdvertisement Tapes. This one isentitled Coke is It!These Coca Cola AdvertisingTapes, Radio Ads are from 1980's.They are Prepared byMcCabb-Erickson as part of the Coke is it! advertising campaig n.You see radio advertising has a long history in the West.2. ListeningGo to page 47. You are to listen and tick and listen and write.●Pre-listening exercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?●While -listening exercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.●Post-listening exercisesWhat are your opinions about these questions?○What elements make a radio commerc ial really great?○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?3. Write an AdvertisementGo to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.4. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.5. Reading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.6. Copying useful expressions and making sentences7. Closing down by w riting, by imitation, a passage of your own based on the text。

选修九Unit5 Inside advertising教案设计
教案背景
1面向学生：高中学生2学科：英语
2课时：1
3学生课前准备：
1）阅读有关“广告”的背景材料，为学习本文做好热身。
2）学习本单元有关词汇及表达。
教学目标
情感目标：了解广告相关内容
知识目标：学习本课基础词汇及其表达
能力目标：提高学生阅读理解能力
Newspapers also carry a large amount of display advertising. Most of them is for stores or for various forms of entertainment. Newspapers generally reach an audience only in a limited area. To bring their message to a largeraudience, many who want toput out their adsuse national magazines. Many of the techniques of modern advertising were developed in magazine ads. The use of bright colours, attractive pictures, and short messages is all characteristics of magazine ads. The most important purpose is to catch the eyes. The message itself is usually short, oftenno more thana slogan(标语) which the public identifies with the product.

Unit 5 Inside advertising第一部分《金色教案》教学设计说明About the topic and the structures单元话题和结构本单元的话题是“广告内幕”，了解有关广告运作基本知识。

广告，是广而告之的简称，可以泛指一切不针对特定对象的公告，包括公益广告、旅游广告、商业广告等等。

然而，日常生活中所说的“广告”往往特指商业广告，即用于推广货品、服务、或理念的付费公告。

本单元还将学习“宾语补语”。

《金色教案》教学设计在单元课时划分上与课本保持一致，即“阅读课、知识课、运用课三课时/三课型划分”。

但在实际教学过程中，我们建议教师依据学生基础、教学条件、学校安排的因素，对课本、对《金色教案》教学设计重新划分课时、裁剪、拼接使用我们提供的材料，以便“物尽所用”，达到最佳教学效果。

教师也可以按照我们提出的“实际教学过程课时划分建议”进行教学。

Period 1 Reading 阅读课Warming Up部分教师可以选择“给广告下定义”、“学习使用动词advertise”和“问答”形式激发背景知识、为其后的阅读作好词语、结构和心理的准备。

普通的商业广告媒介包括：广告栏，印刷传单，广播，电影和电视广告，网络横幅，空中广告，公共汽车站台，杂志，报纸，推销员工，公共汽车侧身，出租车车身，日常用品，商品标签，音乐和视频，以及某些票券背面等等。

Pre-r eading引导学生看图说话，回答有关“广告”的问题。

广告的一个重要目的就是刺激甚至创造对某一产品，服务和想法的需求或者态度改变。

除了广告，影响需求的其他因素还有价格和替代品。

Reading是篇说明文，说明广告运作的内幕和常识。

Period 2 Learning about language知识课Learning about language Learning about language首先引导学生仿写学过的课文，巩固阅读所得；其次学习词汇习得策略；最后是“宾语补语”学习和操练。

Unit 5 Inside advertisingPart 1 Teaching Design第一部分教学设计Period 3 A samp le lesson plan for Using Language(KEPPING ADVERTISERS HONEST)IntroductionLanguage is learned to be used in and for communicatio n. So in this period we shall have the students read, listen, speak and write in English, focusing on the advertising, making use of the words, expressions, structur es and topic ideas covered in this unit.Objectives■To help students listen, write and speak about advertising■To help students read the passage KEPPING ADVERTISERS HONEST■To help students rewrite what has readProced ures1. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one isentitled Coke is It!These Coca Cola Adve Tapes, Radio Ads arefrom 1980's. They are Prepared byMcCabb-Erickson as part of the Coke is it!advertising campaig n.You see radio advertising has a long history inthe West.2. ListeningGo to page 47. You are to listen and tick and listen and write.●Pre-listening exercisesWhat service businesses often advertise over the radio? What points are important to consider when makinga radio commercial?●While -listening exercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Pr ess the "Final Score" button to check your qui z.●Post-listening exercisesWhat are your opinions about these questions?○What elements make a radio commercial really great?○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?3. Write an AdvertisementGo to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.? Do you have experience? Are you more reliable than others in theusiness again if they can trust you, so don't promise to do4. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.5. Reading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken th e c onnectives and underline all the useful expressions.6. Copying useful expressions and making sentences，prevent false or unsuitable advertising, make laws, preven7. Closing down by w riting, by imitation, a passage of your own based on the textMany schools have rules that forbid us wasting our time at school or at homeMost of us students are decent and honest, and we are as interested as eve ryone else in。