新视野商务英语视听说第三版下册答案第九单元Unit 9 MarketingPart I Warm upMarket research / consumer behaviour / distribution channel / product launch /sales figure / advertising campaign / promotional strategyPart II Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3)competitorspotential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3)exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3)customers' supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4)the sales figures (5) monitor the market share (6) maximize profits Task2demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller(7)segmentAdvertising (9) consider (10) budgetPart III1. Checklist: a- c-d-f-g2. Graph 1 Product 004Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part IV1. Checklist: a-c-d-e-g2. (1) market share (2) There have been a number of new competitors(3) youngfashion followers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV the net (9) fashion magazinesPart V1.(1)c(2)b(3)c(4)a2.Agent: Good morning, sir, I' am insurance agent. May I ask you some questions?Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No，not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you' re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about that your family would do if anythinghappened to you? How would they servive?Man: Mm-- I can only hope that won' t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest youbuy some insurance? By this way，you’11 be protected. I promise you that ifthe conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part VI(1) No(2) How many staff members do you have?(3) There do they eat at noon?(4) A limited selection dishes.(5) Yes。
新视野商务英语视听说第三版上册unit9答案1、It’s windy outside. _______ your jacket, Bob. [单选题] *A. Try onB. Put on(正确答案)C. Take offD. Wear2、Having stayed in the United States for more than ten years, he got an American（）[单选题] *A. speechB. accent(正确答案)C. voiceD. sound3、____ father is a worker. [单选题] *A.Mike's and Mary'sB. Mike and Mary's(正确答案)C. Mike's and MaryD. Mike and Marys'4、Li Lei often takes a walk early ______ the morning.（）[单选题] *A. atB. onC. in(正确答案)D. for5、Bill Gates is often thought to be the richest man in the world. _____, his personal life seems not luxury. [单选题] *A. MoreoverB. ThereforeC. However(正确答案)D. Besides6、I _____ of her since she left school three years ago. [单选题] *A. didn’t hearB. haven’t heard(正确答案)C. was not hearingD. shall not heard7、( )He gave us____ on how to keep fit. [单选题] *A. some advicesB. some advice(正确答案)C. an adviceD. a advice8、What’s the price and what sort of _______ do you offer? [单选题] *A. advantageB. accountC. displayD. discount(正确答案)9、26．There’s some fruit in the kitchen. We ________ buy any. [单选题] *A．need toB．needn’t toC．don’t needD．don’t need to(正确答案)10、Mrs. Black is on her way to England. She will _______ in London on Sunday afternoon. [单选题] *A. reachB. attendC. arrive(正确答案)D. get11、---Excuse me sir, where is Room 301?---Just a minute. I’ll have Bob ____you to your room. [单选题] *A. show(正确答案)B. showsC. to showD. showing12、Now people can _______ with their friends far away by e-mail, cellphone or letter. [单选题] *A. keep onB. keep in touch(正确答案)C. keep upD. keep off13、If you don’t feel well, you’d better ask a ______ for help. [单选题] *A. policemanB. driverC. pilotD. doctor(正确答案)14、_____ yuan a month _____ not enough for a family of three to live on today. [单选题] *A. Five hundred; is(正确答案)B. Five hundreds; areC. Five hundred; areD.Five hundreds; is15、John is fond of playing _____ basketball and Jack is keen on playing _____ piano. [单选题] * A．/…the(正确答案)B．the…/C．/…/D．the…the16、Which animal do you like _______, a cat, a dog or a bird? [单选题] *A. very muchB. best(正确答案)C. betterD. well17、Bob is young, _______ he knows a lot. [单选题] *A. becauseB. soC. but(正确答案)D. unless18、If you do the same thing for a long time, you'll be tired of it. [单选题] *A. 试图B. 努力C. 厌倦(正确答案)D. 熟练19、A brown bear escaped from the zoo, which was a（）to everyone in the town. [单选题] *A. HarmB. violenceC. hurtD. threat(正确答案)20、75．As a student in Senior Three, I must work hard．（）, I should take exercise to strengthen my body．[单选题] *A.OtherwiseB.Meanwhile(正确答案)C.ThereforeD.Thus21、He always ______ the teacher carefully in class. [单选题] *A. listensB. listens to(正确答案)C. hearsD. hears of22、49．________ is the price of the product? [单选题] *A．HowB．How muchC．What(正确答案)D．How many23、If the manager had to choose between the two, he would say John was _____ choice. [单选题] *A. goodB. the bestC. betterD. the better(正确答案)24、He always did well at school _____ having to do part-time jobs every now and then. [单选题] *A despite ofB. in spite of(正确答案)C. regardless ofD in case of25、—What ______ your sister ______ this Saturday?—Something special, because it’s her birthday. （）[单选题] *A. are; going to doB. is; going to do(正确答案)C. does; doD. did do26、If you pass your exams, we’ll have a party to celebrate. [单选题] *A. 宣布B. 发表C. 解放D. 庆祝(正确答案)27、Have you kept in（）with any of your friends from college? [单选题] *A. contractB. contact(正确答案)C. continentD. touching28、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out29、95--Where and when _______ you _______ it? [单选题] *A. did; buy(正确答案)B. do; buyC. have; boughtD. will; buy30、It is reported（）three people were badly injured in the traffic accident. [单选题] *A. whichB. that(正确答案)C.whileD.what。
教案课程名称新视野商务英语视听说(第三版)(上) 课时班级专业教师系部教研室教材《新视野商务英语视听说(第三版)(上)》1Unit 9 Business Dinner Learning Objectives（教学目标）2Business Profile（内容概览）Basic Table MannersIn the business world, you may be required to dine out with your business associates. How to behave appropriately on such occasions? Here are some of the useful tips:●It is inappropriate to ask for a doggy bag when you are a guest. Save the doggy bag for informal dining situations.●It is best to order food that can be eaten with a knife and fork. Finger food can be messy and is best left for informal dining.●Be careful about ordering alcoholic beverages. Becoming tipsy or drunk is inappropriate behaviour at business dinners.●Do not smoke during a meal or when others are eating.●Sit up straight at the table. It makes a good impression.●When you are not eating, keep your hands on your lap or resting on the table (with wrists on the edge of the table). Elbows on the table are acceptable only between courses, not while you are eating.●Do not season your food before you have tasted it.•Never chew with your mouth open or make loud noises when you eat. Although it is possible to talk with a small piece of food in your mouth, do not talk with your mouth full.●Do not slurp soup from a spoon. Spoon the soup away from you when you take it out of the bowl and sip it from the side of the spoon. If your soup is too hot, wait until it3cools; do not blow on it.●If food gets caught between your teeth and you can’t remove it with your tongue, leave the table and go to a mirror where you can remove the food from your teeth in private.●Eat rolls or bread by tearing off small bite size pieces and buttering only the piece you are preparing to eat. When ready for another piece, repeat the same process.●Engage in table conversation that is pleasant; avoid arguments and disagreements.●You should not leave the table during the meal except in an emergency. If you must go to the bathroom or if you suddenly become sick, simply excuse yourself. Later you can apologise to the host by saying that you didn’t feel well.●If you need something that you cannot reach easily, politely ask the person closest to the item you need to pass it to you. For example, “After you have used them yourself, would you please pass me the salt and pepper?”●If a piece of your cutlery falls onto the floor, pick it up if you can reach it and let the server know you need a clean one. If you cannot reach it, tell the server you droppeda piece of your cutlery and ask for a clean one.●If you or someone you are dining with is left-handed, it is best for the left-handed person to sit at the left end of the table or at the head of the table. This arrangement helps ensure that everyone has adequate elbow room to eat comfortably.●If food spills off your plate, you may pick it up with a piece of your cutlery and place it on the edge of your plate.4●Never spit a piece of bad food or tough gristle into your napkin. Remove the food from your mouth using the same utensil it went in with. Place the piece of food on the edge of your plate. If possible, cover it with some other food from your plate.●Do not use your napkin to wipe your nose. If you wipe your nose, don’t put the used tissues on the table.5Language Expansion（语言扩充）Making an invitationDo you feel like going to a Chinese restaurant with us?May we have the pleasure of inviting you to dinner tomorrow?Yes, that would be nice.Yes, with pleasure.Yes, that’s a terrific idea.I’m awfully sorry, but I’m busy then.I hope you won’t mind, but I’ve really got a huge amount to do. Can’t we make it another time?I’m terribly sorry. I’d really love to, but I cannot this time. Shall we make it another day?Proposing a toastHere’s a toast to your good health.Here’s to a prosperous business relationship.Let’s drink to our long-standing cooperation.Settling the billWaiter, please get my bill ready. Thanks.May I have the bill, waitress?May I have a look at the bill, please?Sure. Here you are.Let’s split the bill.6You’re my guest.Let me do the honours.Reserving or finding a table for dinnerHave you got a reservation?Yes, in/under the name of Paul Ford.I’d like to reserve a table for seven for tomorrow evening.What time would you like to have your table?Waiter, do you have a table for three right now?Yes, we do. Please come this way.Please follow me.Could you come this way, please?Do you have a table for two?I’m sorry, sir. Our restaurant is jam-packed now. There’ll be a wait of about 30 minutes. Would you like to wait?Is this table fine with you, madam?It’s all right. Thank you.Waitress, is this table taken?Sorry, it’s been taken.Good evening, could we have a table for two?I’m sorry, sir. The restaurant is rather full right now. Would you mind waiting for around 20 minutes?Would you mind sharing the table with others?7I’d prefer sitting alone.I’d like to sit in a quiet corner.Then would you please go upstairs?How many people are there in your party?Would you like to sit by the window?Explaining the menuWould you like me to explain the menu to you?Do you need any help with the menu?Waiter, could you explain what’s Three-Delicious-Ingredient Soup? It’s a soup, made with three kinds of sea food.Waitress, what’s this Squirrel Mandarin Fish?It’s mandarin fish specially cooked in the shape of a squirrel. Recommending food and drinkToday’s special is...We’ve got a set menu.Our... is very popular with customers.We have some very nice desserts.Taking ordersWhat will you have, sir?Are you ready to order now?Have you chosen what you’d like?What would you like to have?What would you like to drink?8We’d like some vegetables, please.May we have some rice, please?Would you like something to drink?Yes, could you bring us the wine list fi rst? Would you bring us two glasses of Whisky? Commenting on dishesWhat do you think of the food?It looks good/smells great/tastes delicious. Sichuan food is too spicy.Cantonese food is insipid to me.Dinner talksWould you like more to drink?No, thanks. I’m already a little tipsy. Excuse me, sir. May I take your plate away? Sure, go ahead.9Teaching Tips（教学步骤）Post-viewing●Divide the class into groups of three or four and have them choose the roles.●Ask Ss to role-play the situation according to the information given.●Ask Ss to use the expressions in Video 1 in their conversations.●Select a few groups to act out their conversations in class.●Give comments and suggestions for improvement.Post-viewing●Divide the class into groups of three and have them choose the roles.●Ask Ss to role-play the situation according to the provided information.●Remind Ss to employ the expressions in the video in their conversations.●Have some voluntary groups to role-play in class.●Give comments and suggestions for refinement.10Text Bank（扩展阅读）Dining EtiquetteTable manners play an important part in making a favourable impression. They are visible signals of the state of our manners and therefore are essential to professional success. Regardless of whether we are having lunch with a prospective employer or dinner with a business associate, our manners can speak volumes about us as professional people.Napkin UseThe meal begins when the host unfolds his or her napkin. This is your signal to do the same. Place your napkin on your lap, completely unfolded if it is a small luncheon napkin or in half, lengthwise, if it is a large dinner napkin. Typically, you want to put your napkin on your lap soon after sitting down at the table (but follow your host’s lead). The napkin remains on your lap throughout the entire meal and should be used to gently blot your mouth when needed. If you need to leave the table during the meal, place your napkin on your chair as a signal to your server that you will be returning. The host will signal the end of the meal by placing his or her napkin on the table. Once the meal is over, you too should place your napkin neatly on the table to the right of your dinner plate. (Do not refold your napkin, but don’t wad it up, either.)OrderingIf, after looking over the menu, there are items you are uncertain about, ask your server any questions you may have. Answering your questions is part of the server’s job. It is better to find out before you order whether a dish is prepared with somethingyou do not like or are allergic to than to spend the entire meal picking tentatively at11your food. The host will generally suggest that your order be taken first; his or her order will be taken last. Sometimes, however, the server will decide how the ordering will proceed. Often, women’s orders are taken before men’s. As a guest, you should not order one of the most expensive items on the menu or more than two courses unless your host indicates that it is all right. If the host says, “I‘’m going to try this delicious sounding cheesecake; why don’t you have a dessert too,”or “The prime rib is the specialty here; I think you’d enjoy it,”then it is all right to order that item if you would like it.Use of CutleryChoosing the correct cutlery from the variety in front of you is not as difficult as it may at first appear. Start with the knife, fork, or spoon that is farthest from your plate and work your way in, using one utensil for each course. The salad fork is on your outermost left, followed by your dinner fork. Your soup spoon is on your outermost right, followed by your salad knife and then dinner knife. Your dessert spoon and fork are above your plate or brought out with dessert. If you remember the rule to work from the outside in, you’ll be fine.There are two ways to use a knife and fork to cut and eat your food. They are the American style and the European or Continental style. Either style is considered appropriate. In the American style, one cuts the food by holding the knife in the right hand and the fork in the left hand with the fork tines piercing the food to secure it on the plate.Cut a few bite-size pieces of food, then lay your knife across the top edge of your12plate with the sharp edge of the blade facing in. Change your fork from your left to your right hand to eat, fork tines facing up. (If you are left-handed, keep your fork in your left hand, tines facing up.) The European or Continental style is the same as the American style in that you cut your meat by holding your knife in your right hand while securing your food with your fork in your left hand. The difference is your fork remains in your left hand, tines facing down, and the knife in your right hand. Simply eat the cut pieces of food by picking them up with your fork still in your left hand.When You Have FinishedDo not push your plate away from you when you have finished eating. Leave your plate where it is in the place setting. The common way to show that you have finished your meal is to lay your fork and knife diagonally across your plate. Place your knife and fork side by side, with the sharp side of the knife blade facing inward and the fork, tines up, to the left of the knife. The knife and fork should be placed as if they are pointing to the numbers 10 and 4 on a clock face. Make sure they are placed in such a way that they do not slide off the plate as it is being removed. Once you have used a piece of cutlery, never place it back on the table. Do not leave a used spoon in a cup, either; place it on the saucer. You can leave a soup spoon in a soup plate. Any unused cutlery is simply left on the table.Discussion:1. What should you do with the napkin during a meal?2. How do you order a meal?3. Do you know how to handle the cutlery during a meal?13补充教学资源Video 1Let’s go to dinner(Situation One: Mr. Hawk comes to the hotel to invite his business associates,Mr. White and his colleagues, to a dinner party.)Mr. Hawk: Good morning, Mr. White. How is your room?Mr. White: Very comfortable and quiet. We’re all very happy with the facilities and services here.Mr. Hawk: I’m glad to hear that. Now, I’m here just to tell you that we’ll be having a dinner party tomorrow evening. We’d like to invite you all to come.Mr. White: Oh, how nice of you! We’d be delighted to come.Mr. Hawk: Here’s the invitation.Mr. White: Thank you.Mr. Hawk: Then I’ll send somebody to pick you up from the hotel lobby at six tomorrow evening. Is that all right?Mr. White: Yes. That’s fine. Thank you.Mr. Hawk: See you then.Mr. White: See you.(Situation Two: Next evening, at the restaurant. Mr. White and his two colleagues enter the restaurant. Mr. Hawk sees them and greets them.)Mr. Hawk: Welcome, everybody! Mr. White, I’m glad you’ve come.Mr. White: It’s very kind of you to have invited us.Mr. Hawk: Please sit down. I hope the food we’ve ordered will be to your liking.Mr. White: Thank you very much for such a splendid dinner.(They sit down and begin to have dinner.)14Mr. Hawk: Please help yourself, everybody.Mr. White & his colleagues: Thank you. It certainly looks delicious.Mr. Hawk: Mr. White, you’ll be leaving soon. Has your trip to th is fair been fruitful?Mr. White: Yes, there’s a really wide range of goods on display and most prices are acceptable.Mr. Hawk: Have you found anything that particularly interests you?Mr. White: Yes, we’re interested in your items A6D and A6F. The design s are original. I’m sure they’ll be quite popular with young customers in our country.Mr. Hawk: Yes, you’re right. Items A6D and A6F are our latest designs. They’re also very popular with young consumers here. I’m sure they’ll sell well in your market, too.Mr. White: We hope so!Mr. Hawk: All right, gentlemen, may I propose a toast to our continued friendly cooperation?Mr. White: I couldn’t agree more. Cheers!(All are raising their glasses.)15Video 2Ordering dishes in a Chinese restaurant(Mr. Lin has just got two promising customers at a trade fair. After the fair, Mr. Lin takes these two customers to dinner in a Chinese restaurant. While Mr. Rashid is a Muslim, Mr. Hart is a vegetarian. Now they walk into a restaurant. The waitress greets them.)Waitress: Good evening, sirs. Welcome to our restaurant.Mr. Lin: Good evening.Waitress: Do you have a reservation?Mr. Lin: Yes, the name is Lin Qiang.Waitress: Let me see... Oh, yes, we’ve been expecting you, Mr. Lin. Please come this way.(She shows them to a table.)Waitress: Is this table all right?Mr. Lin: Oh, terrific! It’s by the window, and quiet too. It’s exactly what I want because we’ve got a lot to discuss. Thank you, miss.Waitress: Not at all. Please make yourselves comfortable. I’ll be back with the menus and the tea.(She returns with menus and the tea. She pours tea for them.)Mr. Rashid: Thanks.Waitress: Please excuse me for a while. I’ll be right back to take your order.(Lin and Rashid are reading the menus. After a while, the waitress returns.)Waitress: Are you ready to order now, sirs?Mr. Rashid: Sorry, we’re still looking at the menu.Mr. Lin: Waitress, you see, my guest Mr. Rashid is a Muslim, so he doesn’t eat pork, and Mr. Hart is a vegetarian. Could you recommend something for us?16Waitress: Certainly. How about fish for Mr. Rashid? Our Sweet and Sour Fish is very popular with our customers. You can see it here on the menu... (showing a picture on the menu to Mr. Rashid)Mr. Rashid: Er, ... It looks good.Waitress: It tastes good, too. Believe me!Mr. Rashid: Fine, I’ll take it, then.Waitress: OK, Sweet and Sour Fish.(The Waitress writes down on a small notebook.)Waitress: Anything else?Mr. Rashid: Some vegetables please, but I’d like to leave the choice to the other t wo gentlemen.Waitress: All right. Mr. Hart, do you care for bean curd?Mr. Hart: Oh, yes. It’s very nutritious.Waitress: Yes, and it’s delicious, too. Bean Curd en Casserole is one of our specialties. Would you like to try it?Mr. Hart: Good.Waitress: Bean Curd en Casserole.(The Waitress notes down the order again.)Waitress: As for vegetables, we’ve got a choice of mushrooms, Chinese cabbage, chestnuts, bamboo shoots, carrots, potatoes...Mr. Hart: I’d like to have mushrooms and bamboo shoots, please. By the way, please don’t go easy on garlic.Waitress: No problem. Mushrooms and bamboo shoots.(The Waitress notes down the order.)Waitress: And yourself, Mr. Lin?Mr. Lin: Sichuan Chicken Cube-lets (宫爆鸡丁), please.17Waitress: And what to follow?Mr. Lin: That’s it for now.Waitress: OK. Would you like something to drink?Mr. Lin: Mr. Rashid, Mr. Hart, what would you like to drink?Mr. Rashid: Orange juice please.Mr. Hart: The same here.Mr. Lin: OK, orange juice for three, please.Waitress: Very well, sir. You’ve ordered one Sweet and Sour Fish, one Bean Curd en Casserole, one Mushroom, one Bamboo Shoots, one Sichuan Chicken Cube-lets and three orange juices. Please wait a moment. I’ll bring them straight away.Mr. Lin: Thanks.18。
