商务英语翻译答案版
- 格式:docx
- 大小:18.14 KB
- 文档页数:4
Translation for your referenceUnit OneWe must be courageous enough to venture on experiments as far as reforms are concerned. A certain amount of risk-taking is necessary. Who dares to claim that he is 100 percent sure of success right from the beginning without taking any risk? There is no such thing as certainty. I have never had such notions as thinking I am 100 percent correct. Every year leaders should review what they have done so as to hold to what works and discard what does not, or take immediate corrective steps. We should lose no time in tackling them whenever new problems arise. No one can afford the luxury of slow decision-making, whether it involves fighting a battle or making a reform. In many cases, you need to take a chance, and correct your mistakes as you go along. I am afraid that it may take another 30 years to establish a set ofmore mature and more consistent system in all fields, under which all policies will be more consistent, too.Translation for your reference for Unit 2 GE is a diversified technology, manufacturing and services company committed to achieving worldwide leadership in each of our 12 businesses. We have a long and proud history of doing business here in China. As early as 1910, GE began to develop trade with China and was considered one of the most active and influential foreign enterprises in China. GE activities included not only product sales, but also manufacturing of light bulbs and investments in power plants. In 1917,GE installed two steam turbines on Chongming Island at the mouth of the Yangtze River. When these machines were finally retired in 1992 after 75 years of service, they were believed to be the oldest operating units in the world.We were there for China then and we are certainly here now. Today, all of GE’s major businesses are active in China partners. GE Power Systems, one business department, has continued to expand its presence with offices in Beijing, Shanghai, Harbin, Chendu, Guangzhou, Shenzhen and Hong Kong. In addition, we have formed valued technology relationships with a number of Chinese companies. Few areas of the world are growing as rapidly as China and with that growth comes an ever-increasing need for the power to fuel it. At GE we want to bethought of not simply a supplier of power equipment and services but as China’s growth partner. We are confident that we have the necessary resources, expertise and most importantly technologies that best position us to serve this broad market.We also recognize that the technologies used in China must not simply provide power but must do so in a manner that is in concert with the goal of preserving her rich natural resources of coal reserves, natural gas and water. As technology leader in steam, gas and hydropower, GE possesses the perfect match for China’s energy needs and environmental goals.GE Power Systems is one of GE’s major businesses and is the world’s leading supplier of power generation technology, energy services and energy management systems. It contributed nearly 10 percentof GE’s $90.8 billion of 1997 revenues. Power Systems is major part of the GE portfolio and employs more than22,000 people staffing our global manufacturing and service network as well as our sales and engineering offices around the world.Today, GE Power Systems continues to strengthen our role as a long time supplier of power equipment for projects in China. For example, during the past two years, GE Power Systems has announced orders in China totaling more than seven gigawatts. Including projects already under construction, new plants featuring GE technology will and more than 12 gigawatts of electrical power capacity in China over the next several years.GE places tremendous value on its role helping to provide clean and efficient power for China. Our relationship goesback many years and has many instances of proud successes in virtually all forms of power generation. We have been working with China for many decades and we have learned just as much from you as you have from us. GE is committed to continuing partnership with China.Unit 31.Brand is a major issue in product strategy. On the one hand, developing a branded product requires a great deal of long-term investment, especially for advertising, promotion, and packaging. Many brand-oriented companies subcontract manufacturing to other companies. Taiwanese manufacturers make a great amount of the world’s clothing and consumer electronics, but not under Taiwanese brand names.If a company treats a brand only as a name, it misses the point. The branding challenge is to develop a deep set of positive associations for the brand. Marketers must decide at which levels to anchor the brand’s identity. One mistake would be to promote only attributes. First, the buyer is not as interested in attributes as in benefits. Second, competitors can easily copy attributes. Third, the current attributes may become less desirable later. The most enduring meanings of a brand are its values, culture, and personality. They define the brand’s essence.2. Tabellae Qingchunbao( Anti-aging tablets)Name of product: Anti-Aging Tablet Effects and Indications:1.Increase mental capacity, soothe nervesand strengthen vigor of thinking;2.Contribute to anti-fatigue, maintainunflagging strength and improve suitability to all ill natural environment;3.Enhance faculties of nonspecificimmunity and build up resistance to diseases;4.Strengthen heart functions, improvenourishment to cardiac muscles, prevent or reduce coronary heart diseases. Notes: The tablets are scientifically and carefully prepared with traditional Chinese herbs on the basis of the prescription of Yongle Imperial Hospital of the Ming Dynasty. No hormone. No undersirable side effects have been observed with constant taking of the tablets.3. Kweichou MoutaiThis Kweichou Moutai 38%(V/V), one of the Kweichou Moutai liquor series, is well known for its top quality in China. It isdistilled with traditional methods combined with advanced scientific processes. It possesses a unique flavor which features fantastically mellow, with a lingering enjoyable aftertaste. To add chilled water or ice to it will not change its crystal clearness. Moutai 3*% V/V enjoys a great fame throughout the world.4. Translate the following sentences1) Guangzhou, the ideal place forgourmets./Guangzhou, a paradise for eating/ East or West, Guangzhou cuisine is the best.2) Applying “Dabao” morning and nightmakes skincare a real delight/ “Dabao”morning and night makes skincare a real delight/ Want to gain an ideal complexion? Use “Dabao”with no hesitation.3) Double Star takes you afar.4) Bird handsets----as powerful as fighters5) Wise men prefer to live near water,Good men near mountains./ Gentlemen prefer the mountain, wise men the fountain. / The benevolent are close to the mountain, the wise are close to the water.Unit 41. Today’s marketers, of course, face a few tough decisions. But today’s marketplace is enormously more complex. Domestic markets, at one time safe from foreign invaders, are now happy hunting grounds of giant global corporations as well as global niche specialists. Major strides in technology have considerably shortened time and distance: New products are launched at an astonishing pace and are available worldwide in a short time. Communications media are proliferating.New distribution channels and formats keep appearing. Competitors are everywhere---and hungry.This new world is also characterized by an amazingly rich information environment. Consumers are usually to increase their expectations for product quality and services. More and more people tend to buy goods via the Internet. Consumers will be able to access objective information on competing brands, including costs, prices, features, and quality, without relying on individual manufacturers or retailers. In many cases, they will be able to specify the customized features they want. They will even be able to specify the prices they are willing to pay, and wait for the most eager sellers to respond. The result is a dramatic shift of economic power from sellers to buyers.Savvy companies recognize that a major revolution is taking place in markets and marketing. More companies today are striving for leadership in specific markets instead of accepting second-rate positions in mass markets. Companies are emphasizing retaining customers rather than simply acquiring new ones. Companies are expanding their offering mix in a bid for customers, but not merely for the size of the market share and companies will identify the most profitable customers, and give them them extraordinary service. Companies are basing their decisions on customer lifetime value rather than on immediate profit maximizatioin.2 The Founding of HongyaZhang Weida graduated from Department of Garments. College of Light Industry three years ago and has worked for a textiles company ever since. Highly regarded by his boss for his outstanding performance at work, he got a promotion last year and became a departmental manager. It is likely that he will make another move up the ladder and become a vice president of a division. However, he always felt that he was nobody but a hired hand “making bridal dresses for others.” At a schoolmates’ reunion party, he found that Cheng Hao, the most gifted student of his class and now a deputy division chief of the Municipal Commission of Economy and Trade, was not content with his status either. After several long and in-depth talks, they decided to resign together and set up a fashion shop of their own.They named their shop Hongya, withZhang Weida as President and Cheng Hao Vice President. The start-up capital was 70,000 yuan, of which 30,000 yuan was contributed by Zhang and 10,000 by Cheng, and the balance borrowed/loaned from a bank. They decided to start with retailing. Buying is mainly the responsibility of Zhang, and he often visits Guangzhou and Shanghai for purchasing. Cheng, in charge of selling, basically works in the shop, although occasionally also does some purchasing.Zhang closely follows fashion trends and market demands, and the goods he purchases are sold out as soon as they are brought into the shop. Within 6 months, the two of them have already made 30,000 yuan, enough to pay back the bank loan. Encouraged by the booming business, they have decided to enlarge the business space by taking over/acquiring the tea shop nextdoor whose business is dull/slack. Zhou Husheng, the owner of the tea shop was reluctant to sell his business outright, but agreed to value the shop at 30,000 yuan and invest the money in Honya. Besides, he decided not to take pa rt in Hongya’s day-to-day management, because he is not familiar with the fashion business. In return, however, he asked for 21% of Hongya’s profit, saying that 21% is about half of his share of Hongya’s equity. Having weighed the pros and cons, Zhang and Cheng agree to/consented to Zhou’s request and sign an agreement with him to that effect.After the expansion, Hongya has hired several more shop assistants and had a pretty girl as a shopping guide at the shop entrance. The sales, however, have not gone up as much as expected. Puzzled and eager to find out why, Zhang and Cheng have talked with several customers who used tofrequent the shop. One of them says the shop’s selection follows the trends blindly and has not feature of its own. She adds that sometimes she can find a favorite dress by chance, but other times the shop is full of dresses which have no taste at all and the prices are too low to show class. Another complains that, while the selection is occasionally good, sometimes the prices are on the high end and the designs look weird. Such dresses might be good for fashion shows but are not fit for practical, daily wear. Other customers have expressed similar feelings.The two young owners have become anxious, because they have realized that, in buying merely following the trend or their own intuition cannot guarantee success/does not work any more. But what kind of goods should they buy? Or to put it another way, what kind of customers shouldthey serve?During their college days, they recall, they once took a course called Marketing of Fashions, which somewhat covered issues of a similar nature. The following day, Zhang rushed to the college to consult Mr. Zhao, the teacher of that course.After synthesizing the information they collected and the suggestions from Mr.Zhao, Hongya repositions itself in the market. It will cater to the mainstream customers in design, and price will be set basically within the middle range. But Zhang and Cheng differ in pricing strategy. Zhang believes that the prices should be differentiated even for medium-priced goods. The markup may be 40% for most of the goods, but for a small amount of the goods, the markup could be 60% to 100%. Such a strategy will not only increase theprofit margin, but also enhance the shop’s image, because many customers believe that goods of low price cannot be high in quality and goods of high quality cannot be low in price. There are customers who even feel degraded if they buy goods of low price.Cheng, on the other hand, feels that toda y’s customers are smart shoppers who make their purchase only after careful comparisons of different sellers. Hongya will be in great trouble if it is found ripping–off its customers. Therefore, he believes, the markup should not be too high. In addition, one or two items should be earmarked as the buy of the day and given a lot of publicity in front of the shop in order to promote the sales of other items. If the overall sales grow, the overall profits will also go up.Unit 51 坚持和完善以公有制为主体、多种所有制经济共同发展的基本经济制度,毫不动摇地巩固和发展公有制经济毫不动摇地鼓励、支持和应引导个体、私营等非公有制经济发展。
Unit 11.从你的简历和应聘申请书来看,你对营销工作已有相当多的经验。
I see from your résumé and application that you’ve had quite a lot of experience in marketing already.2.如果你处在我的位置,你希望你的雇员应具备哪些素质?If you were in my shoes, what sort of qualities you’d look for in your employees?3.部门经理应该能够主动处理很多事情。
A department manager has to be able to do a lot of things on your own initiative.4.作为秘书,我做过大量的文字工作,如拟写报告、作会议记录等,而且似乎我的记忆力比一般人强。
As a secretary, I’ve had to do quite a lot of paper work, such as handling report writing, keeping minutes at meetings, and I seem to have a better memory than average.5.从秘书的角度看,我认为和上司共享一个办公室更好,这样对她的上司不太有可能忘记告诉她一些重要的事情。
From the secretary’s point of view I think it’s better to share an office room with her boss so that there’s not much chance of her superior forgetting to let her know about important matters.6.我工作过的那家公司是一家做营销和公共关系的公司,主要是为在中国投资的外国公司提供咨询。
商务英语翻译测试题及答案HEN system office room 【HEN16H-HENS2AHENS8Q8-HENH1688】I. Translate the following sentences paying attention to the meanings of words italicized.(15%)1. The above quoted are the articles in great demand, which have won a high reputation in various markets.2. The articles in this agreement must not be modified and endedwithout the agreement by the both parties.3. However, the tariff should not be greater in amount than the margin of price caused by dumping.4. As usual, the lion’s share of the budget is for defense.5. He once again imparted to us his great knowledge, experience and wisdom.II. Translate the following sentences with extension.(15%)1. There is a mixture of the tiger and ape in the character of Hitler.2.China, which postedits highest growth rate in a decade, is Asia’s new star performer.3. John took to his studies eagerly, and proved an adept pupil.4. I have no head for mathematics.5. This would lead to a countdown in Afghanistan. III. Translate the following sentences with conversion of part of speech if necessary.(20%) 1. All international disputes must be settled through negotiations and the avoidance of any armed conflicts.2. I’ll do it nowbefore I forget it.3. One of our ways for getting heat is burning fuels.4. The oil in the tank has been up.5. Doctors have said that they are not sure they can save his life.6. The maiden voyage of the newly-built steamship was a success.7. The buildings around are mostly of modern construction.8. All peace-loving people demand the complete prohibition and thorough destruction of nuclear weapons.9. This communication system is chiefly characterized by its simplicity of operation.10. Prices have reached rock bottom.IV. Translate the following sentences with amplification or omission.(20%)1. He was weak and old.2. He was described as impressed by Deng’s flexibility.3. He dismissed the meeting without aclosing speech.4. Long-stemmed models ankled through the lobby.5. Yesterday evening I had seen her on herknees in front of the house.6. Judges are supposedto treat every person equally before the law.7. We have more waterthan earth on this globe.8. We are here to add what we can to life, not to get what we can from it.9. To learn is not an easy matter and to apply what one has learned is even harder.10. The person in the picture is wrinkled andblack, with scant gray hair.V. Translate the following letter of promotion into Chinese.(30%)Offer of a Quality Product Bamboo CarvingsDear Sirs/ Madams,We are very pleased to send you with this letter a copy of our catalogue for bamboo carvings. The high quality of our product is well-known and we are confident that a trial order would convince you our goods are excellent.We are offering you goods of the highest quality on unusually generous terms and would welcome the opportunity to serve you.Yours faithfulllyThe Brunner Trade CompanyCOLLOCATIONThe above quoted are the articles in great demand, which have won a high reputation in various markets.上述报价的商品均为畅销货物,它们已在世界各地市场上赢得很高的声誉。
Unit1Phrase InterpretingA1. to recover from the jet lag2. thoughtful arrangement3. hospitality4. souvenir5. accommodations6. to claim baggage7. to proceed through the Customs 8. itinerary9. farewell speech 10. to adjust to the time difference1.倒时差2.周到的安排3.热情好客4.纪念品5.食宿6.提取行李7.进行海关检查8.活动安排9.告别词10.适应时差B1.为……设宴洗尘2.向……告别3.不远万里来到…4.很荣幸……5.久仰大名6.欢迎词7.赞美8.回顾过去9.展望未来10.美好回忆1. to hold a banquet in honor of...2. to bid farewell to...3. to come all the way to...4. to be/feel honored...5. I have long been looking forward to meeting you.6. a welcoming address7. to pay tribute to 8. to look back9. to look ahead 10. happy memoryDistinguished Guests, Ladies and Gentlemen,Thank you very much for your gracious welcoming speech. China is one of the earliest cradles of civilization and the visit to this ancient nation has long been my dream. This visitwill give me an excellent opportunity to meet old friends and establish new contacts. I wishto say again that I am so delighted and privileged to visit your great country and this lovely town. I am deeply grateful for everything you have done for me since my arrival in China.As an American manager of a Sino-American joint venture for two years, I have to saythat there are differences in business management practice between Chinese and Americans.We are more direct and straightforward than most Chinese colleagues due to our different cultural traditions. I can't say our way of doing business is absolutely superior. After all,there are strong points and weak points in both types of management. In recent years, moreand more American business executives have recognized the strong points of the more humane way of Chinese management.It is a great pleasure that I can exchange views and information with you, and reach common ground here. And I wish to share with you my thoughts on this topic in the days to come. Thank you!尊敬的各位来宾,女士们,先生们:非常感谢你们热情友好的欢迎词。
Unit1 P201.Fiat launched a tiny “City Car”, especially for Europe’s narrow, crowded streets.2.The rain forest theme products tap into consumers’ interest in the environment.3.The company may target on its preferred locations such as India and Thailand.4. A strong president will further erode the power of the Congrass.5.Most measures will be gradually phased out next year.ernment bonds have traditionally yielded less profit than stocks.Unit2 P401.Death does not discriminate. It eventually comes to everyone, making noexception for those with a big fortune or fame.2.The 2008 presidential election of America is under the world’s spotlight becausefor the first time it has female and African American candidates.3.No matter what background experience one may have, he /she should not recoilfrom pursuing his/her dreams. We are firmly convinced that freedom, equality and pursuit of happiness are our rights.4.More and more Chinese brands aspire to go global. That conveys that the quality,design and management abilities of the Chinese brands are growing.Unit3 P571.As our car winded its way through the mountains, we were impressed by thebeautiful scenery.2.After elaborate preparation, the Beijing Olympic Games unfolded a visual banquetto the world.3.The annual environmental protection campaign aims to restore the delicatebalance between man and nature.4.This article gives us a real insight into the causes of the current food crisis.5.After the Wenchuan Earthquake was reported, the Red Cross was flooded withphone calls asking about donations.6.The combination of ancient and modern archetectures adds special charm to thecity.Unit5 P961.His speech instilled enthusiasm and confidence into the audience.2.Intent on her work, Helen ignored the noise outside the room and did not turn tosee who was coming.3.He contended that the main issue was not being addressed.4.Intimidated, the witness kept his mouth shut for seven years. But now he felt hecould no longer turn his eyes away from the facts.5.Mother Theresa remained a woman of humility despite all the attentionand praisefor her work.6.I would not underestimate the obstacles if I were you—the situation is morefrustrating than you think.。
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
1.I regard that commercial as one of the worst I’ve ever seen.我认为那是我看过的最糟糕的电视广告之一2.In a commercial negotiation the negotiators must ensure the fundamental benefitof their company from being injured.在商务谈判中,谈判人员应确保公司的根本利益不受损害3.In order to meet the needs of the international market, the factory is aimingat a 50% increase in production this year.为了满足国际市场的需求,今年工厂要增产50%4.In Britain, advertising on television is subject to various rules and regulations.在英国,通过电视做广告受许多法规的制约5.These small businesses have benefited greatly from the fall in interest rates.小企业因利率下降而得到了很大的好处6.The cassette tape is broken. Can you splice the ends together?这盘录音带断了,你能把它接起来吗?7.Due to the massive absorption of foreign capital and advanced technology, thecountry has been transformed into a powerful industrial nation in only 20 years.由于大量吸收外资,引进先进技术,这个国家只用了20年就变成了一个工业强国8.After his painstaking management, the company ended up as one of the 500 bestin the world.经过苦心的经营,他的公司最后进入了世界五百强之列9.All the arrangements of the company were turned upside down by the suddendevaluation of U.S dollars.公司所有的安排都被美元的突然贬值打乱了10.The new international agreement opens up the possibility of much greaterco-operation against terrorism.新的国际协定使更大规模的反恐合作成为可11.From my point of view, the best way for the company to shake off the crisis isto upgrade its products.依我看,产品升级是公司摆脱危机的最好出路12 Parcels of this kind, more often than not, should be sent by EMS (Express Message Service).像这样的包裹通常应采用快递13 The issue in question is how to develop international market for the product.现在谈论的问题是如何为该产品开拓国际市场14 Have you given any more thought to setting up in business / going into business?你是否仔细考虑过开业做生意15 Don’t expect me to make the elevator work immediately. I’ve just had the job sprung on me.别指望我马上能把这电梯修好,我也是突然奉命来修理的16 I really don’t know why he is always fin ding fault with the way I do things.我不明白为什么他对我的工作方式总是百般挑剔17 If you consider yourself qualified for the job, please mail us two photos in attachment to your application form.如果你认为你能胜任这份工作,请随申请表格附上两张照片寄给我们18 I can’t attend the meeting in person, but I’ll s end my deputy to speak for me.我不能亲自出席会议,但我将派我的副手代我发言19 Acting on the accusation letter from the local people, the police immediately banned the illegal organization.在接到当地群众举报信后,警方立即取缔了该非法组织20 Germany saved face by getting a goal in the last minute to draw the match.德国队在比赛的最后一分钟攻入一球,将比分扳平,终于挽回了面子。
全国商务英语翻译统一考试Part I Translate the following sentences into English or into Chinese.1.本合同用中、英两种文字写成,每种文字正本两份。
两种文本具有同等效力,签字后双方各执中、英文本一份为凭。
译文:The Contract is made out in both Chinese and English, two originals for each language. Each language is legally of equal effect. Each party keeps one Chinese version and one English version after signing the Contract.2.我们已向一些国家出口了少量技术,更多的项目正在洽谈中。
我们愿意在平等互利的基础上, 逐步扩大技术出口。
译文:We have exported a few items of technology to some countries and more projects are under discussion. We are willing to enlarge gradually exportation of our technology on the basis of equality and mutual benefits.3.很多人都认为美国的教育在世界上是一流的,但美国教育的一个严重问题是不教孩子如何尊重和继承人类的文化遗产。
这里主要调查的是初等教育。
译文:Most people believe that American education is of the highest quality in the world, but one serious problem in American education is that children are not taught how to respect and inherit cultural heritage of human begings. Here it mainly states the situation of primary education.4.中国有近20000个美国投资的项目,总投资达260亿美元。
商务英语翻译试题答案一、选择题1. When it comes to business negotiations, the term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Consumer to BusinessD. Business to Government答案: A2. The phrase "due diligence" in a business context typically means:A. Thoroughly cleaning a workplaceB. Careful assessment of a company or person's financial and legal statusC. The process of paying off debtsD. A background check on employees答案: B3. Which of the following is NOT a common method of paymentin international trade?A. Letter of CreditB. Cash in AdvanceC. BarterD. Open Account答案: C4. The "INCOTERMS" are used to define:A. International labor standardsB. Terms and conditions for the sale of goodsC. Environmental regulations for businessesD. Trade policies between countries答案: B5. In the context of business, "synergy" refers to:A. The total failure of two companies to work togetherB. The combined effect of multiple businesses or efforts being greater than the sum of their partsC. The process of laying off employees to increase efficiencyD. The reduction of a company's activities to save costs答案: B二、阅读理解Passage 1:With the rapid development of globalization, the importance of business English has become increasingly evident. Business English is not only about language proficiency; it also encompasses cultural awareness and the ability to communicate effectively in a professional context. Companies that operate internationally require employees who can navigate thecomplexities of cross-cultural communication and who are capable of understanding and using business terminology accurately.In the modern workplace, emails and reports are essential means of communication. Therefore, it is crucial for employees to be able to write clear and concise emails and reports that convey the necessary information without ambiguity. Additionally, presentations and meetings often involve discussions of complex topics, requiring a high level of language proficiency and the ability to articulate thoughts clearly.Cultural differences can also impact business communication. For example, the concept of punctuality may vary from one culture to another. What is considered polite and respectful in one culture might be seen as overly aggressive in another. Understanding these nuances is vital to avoid misunderstandings and to build strong business relationships.To improve business English skills, many companies invest in training programs that focus on communication strategies, language proficiency, and cultural awareness. These programs aim to equip employees with the tools they need to succeed in an international business environment.Questions:6. What is the main idea of the passage?A. The importance of cultural awareness in business communicationB. The necessity of clear communication in the workplaceC. The role of business English in global companiesD. The impact of cultural differences on punctuality答案: C7. What does the passage suggest about the role of emails and reports in the workplace?A. They are becoming less important due to face-to-face meetings.B. They are essential for conveying information clearly.C. They are being replaced by social media platforms.D. They are only necessary for international communication.答案: B8. What is the purpose of the training programs mentioned in the passage?A. To teach employees about different cultures.B. To improve employees' language and communication skills.C. To prepare employees for face-to-face meetings.D. To help employees understand the concept of punctuality.答案: B三、翻译题9. 将以下句子从中文翻译成英文:A. 我们的产品质量得到了国际市场的认可。
一.广告翻译1.Wearing is believing.百看不如一穿。
2.Different countries. Different languages. Different customs. One level of comfort worldwide.国度不同。
语言不同。
风俗不同。
舒适却全球相同。
3.We've hidden a garden full of vegetables where you'd never expect. In a pie.在您永远意想不到的地方,我们珍藏着满园的蔬菜-----于一个馅饼之中.4.The choice is yours. The honour is ours.选择由你们作出。
荣耀归我们所有。
5.Get the card that gets you the car.拿到信用卡,汽车开回家。
6.Choose a pot like you choose a husband.选择一款锅,有如选丈夫。
7.Everything is extraordinary. Everything tempts.件件超凡脱俗,样样新颖诱人。
8.What can be imagined,can be realized.只要有梦想,万事可成真。
9.We care to provide service above and beyond the call of duty.殷勤有加,风雨无阻。
10.We take no pride and prejudice.傲慢与偏见,均与我们无缘。
11.I'm more satisfied.摩尔香烟,满意无限12.Innovation is Gillette.创新就是吉列。
13.We know eggsactly how to sell eggs. 我们肆无忌惮地知道如何卖鸡蛋。
14.Make yourself at home.让您温馨,让您自在。
Unit1Phrase InterpretingA1. to recover from the jet lag2. thoughtful arrangement3. hospitality4. souvenir5. accommodations6. to claim baggage7. to proceed through the Customs 8. itinerary9. farewell speech 10. to adjust to the time difference1.倒时差2.周到的安排3.热情好客4.纪念品5.食宿6.提取行李7.进行海关检查8.活动安排9.告别词10.适应时差B1.为……设宴洗尘2.向……告别3.不远万里来到…4.很荣幸……5.久仰大名6.欢迎词7.赞美8.回顾过去9.展望未来10.美好回忆1. to hold a banquet in honor of...2. to bid farewell to...3. to come all the way to...4. to be/feel honored...5. I have long been looking forward to meeting you.6. a welcoming address7. to pay tribute to 8. to look back9. to look ahead 10. happy memoryDistinguished Guests, Ladies and Gentlemen,Thank you very much for your gracious welcoming speech. China is one of the earliest cradles of civilization and the visit to this ancient nation has long been my dream. This visitwill give me an excellent opportunity to meet old friends and establish new contacts. I wishto say again that I am so delighted and privileged to visit your great country and this lovely town. I am deeply grateful for everything you have done for me since my arrival in China.As an American manager of a Sino-American joint venture for two years, I have to saythat there are differences in business management practice between Chinese and Americans.We are more direct and straightforward than most Chinese colleagues due to our different cultural traditions. I can't say our way of doing business is absolutely superior. After all,there are strong points and weak points in both types of management. In recent years, moreand more American business executives have recognized the strong points of the more humane way of Chinese management.It is a great pleasure that I can exchange views and information with you, and reach common ground here. And I wish to share with you my thoughts on this topic in the days to come. Thank you!尊敬的各位来宾,女士们,先生们:非常感谢你们热情友好的欢迎词。
All staff and their family members are welcome.欢迎各位员工及家人参与。
The board of directors will be conducting a meeting at 3p.m. on Friday , August 4 in room 1131. 董事会将于8月4日星期五下午3点在1131室召开会议。
There has been a change in our clinic service policy which we would like to bring to your attention.我们的门诊政策有所变动,希望大家注意。
This Wednesday’s regular meeting announced the establishment of Research and Development Department.这个星期三的公司例会宣布成立公司研发部。
Call Zhang Wen at 2397884 for more detailed information.有关详情请联系张文,电话是2397884。
We wish to take this opportunity to thank you for being cooperative.借此机会感谢大家的配合。
We very much hope that you will be able to attend our wedding ceremony and look forward to meeting you on 22 November.我们非常希望你能参加我们的结婚典礼,希望能在11月22日那天见到你。
Mr. and Mrs. Michael Garwood request the honor of your presence at an garden party to celebrate their daughter’s graduation from college.Michael Garwood 夫妇很荣幸能邀请您参加庆祝他们女儿大学毕业的花园聚会。
商务英语翻译答案版————————————————————————————————作者:————————————————————————————————日期:2一.广告翻译1.Wearing is believing.百看不如一穿。
2.Different countries. Different languages. Different customs. One level of comfort worldwide.国度不同。
语言不同。
风俗不同。
舒适却全球相同。
3.We've hidden a garden full of vegetables where you'd never expect. In a pie.在您永远意想不到的地方,我们珍藏着满园的蔬菜-----于一个馅饼之中.4.The choice is yours. The honour is ours.选择由你们作出。
荣耀归我们所有。
5.Get the card that gets you the car.拿到信用卡,汽车开回家。
6.Choose a pot like you choose a husband.选择一款锅,有如选丈夫。
7.Everything is extraordinary. Everything tempts.件件超凡脱俗,样样新颖诱人。
8.What can be imagined,can be realized.只要有梦想,万事可成真。
9.We care to provide service above and beyond the call of duty.殷勤有加,风雨无阻。
10.We take no pride and prejudice.傲慢与偏见,均与我们无缘。
11.I'm more satisfied.摩尔香烟,满意无限12.Innovation is Gillette.创新就是吉列。
1.我方客户急需此货,务请贵方在合同规定的期限内交货。
否则,我方只好向你方索赔并保留取消合同的权利。
2.保险单准备好后希立刻交给我们。
请确认承保上述货物。
3.这批货是专为贵公司定牌生产的,目前已备妥待运。
如撤消合同,给双方都会造成损失。
经我公司认真研究,提出以下建议供你方参考:由我方将货物空运你处,赶上销售旺季,运费差额,由双方各负担一半。
4.我们会尽力推销,但是提高15%的销售额对我们来说是否太高了点。
因为经济不景气,对于消费品的需求目前已经呈现下降趋势。
5.自从我们在孟加拉国开始销售你们的产品已经近十年了。
我们尽了很大努力在达卡乃至全国介绍宣传你们的产品。
6.投标自开标之日起有效期为120天。
如已中标,投标将继续有效,直至合同生效。
7.我们总是乐于与贵公司做买卖,并将继续以高质量的工业设备为您提供服务。
8.感谢您的订货和要求。
为有机会尽我们所能为您服务不胜感激。
9.我们非常感谢您对我公司可供出口的各种地毯的关注。
我们将一如既往尽最大的努力把事情办好。
10.如果您正在为如何使业务发生翻天覆地的变化而大伤脑筋时,千万不要错过4月18日星期六的网络会议啊。
11.当您在家或公司拥有一台电脑时,您多少次曾经自言自语道:“总有专家陪着我该有多好啊!”,或者“我真希望无论何时都有人指导我操作电脑!”。
12.请马上填单订货,此报盘有效期至2005年7月20日下午6时。
不要错过这一大好时机,您将品尝到最美味的罐头食品。
13.如果我们的产品符合您的需求,请随时来电来函,我们将不遗余力地为您服务。
14.为了庆祝财政年度的结束,我们将位于伦敦的办公室举行小型宴会,如果您有时间,欢迎前来参加。
15.在成功地为很多可户服务之后,我们原来的办公室地点已不再满足客户的需求了。
我们高兴的通知您我们将迁往新的办公地点,我们相信在新的办公地点,我们能为您提供更好的服务。
16.我们很高兴的通知您,鉴于我公司业务的稳定增长以及为了更好的拓展业务,我们已经决定将公司迁至西城区。
商务英语翻译练习答案(完整版)Unit 5词汇与短语1.人事主管/总监2.副主任3.秘书长4.集团公司5.行政管理办公室6.售后服务部7.公安局8.副教授9.总裁兼生产主管10.代厂长11.Special Correspondent12.Honorary Chairman13.South Shaoshan Road14.No.12, North Baochu Rd., Beijing, China15.Vice-minister16.Limited company (Co., Ltd.)17.Ministry of Communications18.Investment Consultant19.Sales Executive20.Building Designer句子与段落1.交换名片的礼仪同握手的礼仪相似:通常是年长者或职位高者采取主动。
2.不要乱发你的名片,不然你不是令你的名片贬值,就是使它们没有发挥应有的作用。
你应问问你自己,对方是否需要它以便在今后同你联系。
最好比实际需要稍微多分发一些。
3.花钱买一个好的名片盒是明智的。
4.会议大厅的商务中心提供各种秘书服务工作。
5.比较典型的英语名片的翻译个案中,显而易见的名片翻译方法和技巧表明名片英语翻译需要译者的语言、文化、艺术的综合能力。
6.此文通过一些实例的运用从专业、语境、文化习惯方面,探讨了正确理解和选择商务英语词汇是保证商务翻译质量的前提和基础。
7.国务院以下各级国家机关由委、部、司、局、处、所、科、中心、室等组成。
8.她是美国国际法学学会的前任会长,她同时还是美国对外关系委员会成员,美国艺术与科学学会成员。
9.国务院研究室副主任侯云春被任命为国务院发展研究中心副主任。
10.11.Giving some one your card, of course, does not obligate you to continue contact, nor does accepting someone else’s card. Accept politely any card that is offered, and then, later, throw it away.12.When you are not physically present, you can let your card “represent” you. Forinstance, enclose it when forwarding material with brief note, or when you send a business letter to someone you plan to contact in thefuture.13.Before joining Manpower, Lucille was the Operations and Human Resources Manager of UPS Taiwan. Lucille possesses an MBA degree from the California State University, USA.14.Make sure your cards are readily available---in a pocket or briefcase.15.Not only does a qualified case keep the cards neat, but it adds to your professional demeanor.16.Inside was a business card with an address, a date and a time on it. No name.17.Capitalize the names of specific companies, associations, societies, commissions, schools, political parties, clubs, religious groups, and government agencies and bureaus.18.Capitalize the names of countries and major geographic areas, streets, parks, rivers, shopping centers, buildings, and so on.19.Abbreviations in firm names: if the firms show such abbreviations---and Ltd. and Inc. following firm names. Use & in place of “and” only if the firm uses it.20.Unit 6词汇与短语1.达成贸易交易2.商行;商号3.贸易机构4.贸易协会5.对外贸易部门6.中国使馆的商务处7.商会8.经营合伙人9.外贸工作者10.经营11.foreign/ overseas trade12.to make a deal13.to deal in14.trade circles15.business scope/frame16.trading firm/house17.trade prospects/outlook18.the scope of cooperation19.trade terms/clause 20.trade balance句子与段落1.什么时候把贵公司的姐妹公司介绍给我们?2.请向我们推荐一些最可靠的中国手工艺品出口商,可以吗?3.如果你们有意经营我公司其他产品,请告知你方要求与往来银行的名称和地址。
国际商务英语翻译答案第一篇:国际商务英语翻译答案课后题目答案:Unit 1interpretationHave you got any experience in advertising?Yes, I have been working in the Public Relation Section of a company in the past two years.I plan the advertising campaign and cooperate the work of artists and typographer.Sometimes I have to do the work of a specialist when there's something urgent.Have you had any experience with computers?Yes, I studied in a computer training program, and can process data through the computer.That's fine.What about operating the fax and duplicators?I can handle them without any trouble.How often do you work overtime?I worked overtime several times a month.What position have you held before? I have been a salesman.But now, I can do public relations.How many places have you worked altogether? What made you decide to change your job? I am working in a small company where further promotion is impossible, so I decided to change my job.I'd like to find a job which is more challenging.What made you choose this company?Your company has earned a very good reputation, not only because your products are of high quality, but also your well-constructed management system.I want to contribute my effort to such an outstanding company which cares not only the customer' needs, but also welfare of the employees.What do you consider important when looking for a job?I think the most important thing is the nature of the job.Oneshould never do anything one is not interested in.To me, pleasant working conditions with co-operative staff are also important.What is your greatest strength?I think I am very good at planning.I manage my time perfectly so that I canalways get things done on time.What are your weak points?When I think something is right, I will stick to that.Sometimes it sounds a little stubborn but I am now trying to find a balance between insistence and compromise.Unit 2 interpretation:1.I declare the Annual Sales Conference in session.2.The first item on the agenda is the new marketing strategy.3.Let's take up the main issue right away.4.Let’s go on to the next subject.5.CanI move on to the subject of publicity?6.I’d like to know what you think of the design of the new product.John, what’s your opinion?7.Could we discuss in greater detail our countermeasures to beat our rival companies?8.So, that’s one against and one for.How about you?9.Mr.Brown, can we have your opinion on the pros and cons of the plan?10.May I ask you for further explanation on that part?11.Mr.Chairman, may I have the floor?12.Could I raise a point about this?13.Another thing we should do is to improve our market share.14.I’m sure that if our employee s have more incentives, they’ll be more motivated.15.I don’t see things that way.16.I’d like to point out a possible weakness in your idea.17.Any objection to the agenda?18.Is there a seconder?19.Anyone against that?20.Let’s put it to the vote, then.21.Basically, I agree with what you said.22.I think the idea is worth trying.23.I agree with his opinion on one condition.24.I declare the meeting adjourned.Unit 6A: The next thing I'd like to bring up for discussion is packing.B: Please state your opinions about packing.A: All right.We wish our opinions on packing will be passed on to your manufacturers.A: You know, packing has a close bearing on sales.B: Yes, it also affects the reputation of our products.Buyers always pay great attention to packing.A: We wish the new packing will give our clients satisfaction.Unit 7A: We'll be doing a lot of business with you in the future, so we'd like to have an open account with you.B: But because this is our first deal, we would like payment against delivery.After this time we can do business on open account.A: I think it is not a good idea to pay cash on delivery.The order is so small that it will cost too much just to send you the money.B: If you promise there will be more orders in the future, I think it will be alright to open an account now, with monthly payments.A: It's better if we could make payment every six months.If our sales grow, then we can make bigger orders and pay more often.B: I think payments only twice a year is too slow.If you can agree to make payments every quarter, we can finish this deal.Unit 81)Could you tell me what you specialize in ?2)I am glad to have a chance to visit your company3)We have been in textiles for 10 years.4)We’d like to give your products a try, but your delivery must maintain the quality standard of your samples.5)we are sure our products will find a ready market in your area.Unit 9(1)Packing has a close bearing on sales.(2)That packingwould greatly reduce the cost of goods.(3)Suggestions on packing are greatly appreciated.(4)Although the cartons are light and easy to handle, we think it is notstrong enough to be shipped.(5)The packing must be in line with local market preference.Unit 10(1)What is your specific transport requirement?(2)It will cause a lot of problems in our transportation.(3)Because of the high cost of railway transportations,we prefer sea tansportations.(4)The order No.105 is so urgently required that we have to ask you to speed up shipment.(5)Could you do something to advance your shipment?(1)The goods are being prepared for immediate delivery and will be ready for shipment tomorrow.(2)You may rest assured that we will ship the goods next week without fail.(3)The goods you ordered will be forwarded to you in three lots.(4)We are under the necessity of asking you to allow transshipment.(5)Containerization is a mode of more efficient shipment.(6)It will be appreciated that you give us timely advice of the shipment.第二篇:国际商务英语翻译1.国际贸易一般指不同国家当事人进行的交易,它涉及到许多因素。
Unit6商务英语翻译作业答案Unit 6 Exercises1.Translate the following phrases:1)习惯包装customary packing2)花⾊搭配colour match3)野蛮装卸rough handing4)劣质包装inferior paxking5)出⼝标准包装export standard packing6)包装要求packing request7)泡沫塑料foamedplastics8)包装费⽤packing cost2.Translate the following sentences:1)The packaging must be seaworthy and strong enough to stand roughhandling.包装必须适合海运,能够承受野蛮装卸2)The goods are to be packed in wooden cases containing 20 dozen each.货物⽤⽊箱包装每箱20打3)Cement is to be packed in double craft-paper bags, each containing 50kg.⽔泥要⽤双层⽜⽪纸包装,每包50K4)Pens are packed in paper boxes, 10 pcs to one box.钢笔;⽤纸箱包装,每箱10件5)The packing of this article feature novel design and diversified styles. 产品包装要以新颖的设计和多样风格为特征。
6)The inner packing must be attractive and helpful to the sales.内包装必须吸引⼈并有助于销售7)The new packing of the porcelain is in Chinese national style andsuitable for display in supermarkets.瓷器新包装⽤中国风并适合超市的陈列。
商务英语翻译答案版
一.广告翻译
1.Wearing is believing.
百看不如一穿。
2.Different countries. Different languages. Different customs. One level of comfort worldwide.
国度不同。
语言不同。
风俗不同。
舒适却全球相同。
3.We've hidden a garden full of vegetables where you'd never expect. In a pie.
在您永远意想不到的地方,我们珍藏着满园的蔬菜-----于一个馅饼之中.
4.The choice is yours. The honour is ours.
选择由你们作出。
荣耀归我们所有。
5.Get the card that gets you the car.
拿到信用卡,汽车开回家。
6.Choose a pot like you choose a husband.
选择一款锅,有如选丈夫。
7.Everything is extraordinary. Everything tempts.
件件超凡脱俗,样样新颖诱人。
8.What can be imagined,can be realized.
只要有梦想,万事可成真。
9.We care to provide service above and beyond the call of duty.殷勤有加,风雨无阻。
10.We take no pride and prejudice.
傲慢与偏见,均与我们无缘。
11.I'm more satisfied.
摩尔香烟,满意无限
12.Innovation is Gillette.
创新就是吉列。
13.We know eggsactly how to sell eggs.我们肆无忌惮地知道如何卖鸡蛋。
14.Make yourself at home.
让您温馨,让您自在。
15.Life tastes good.
生活因此而有滋有味。
16.Better ideas. Driven by you.
更为先进的理念。
由您来推进。
17.Empowered by innovation.
锐意进取,开脱创新。
18.Things will go better with coca-cola.喝了可口可乐,你会万事如意。
19.Fresh up with seven up.
请饮七喜,倍添精神。
20.Smooth travel. Smooth arrival.
旅行平安,到达平安。
二.商务信函翻译
1.Dear Sirs,
We have carefully studied your letter of Dec.14th. As our two firms have done business with each other for so many years, we should like grant your request to lower the prices of our underwear. But there are difficulties. Our cost of raw materials has risen sharply in the past three months and to reduce prices by 5% you mentioned could not be done without considerably lowering our standards of quality. This is something we are not prepared to do. Instead of 5% reduction on underwear , we suggest a reduction of 3% on all lines. On orders of this size we could manage to make the reduction without lowering our standards.
We hope you will agree to our counter-suggestion and we
look forward to receiving orders from you as in the past.
Yours truly,敬启者,
我们仔细研究了闺房12月14日来函。
我们两家公司有业务往来多年,我们本该同意贵公司降低内衣价格的要求,但困难不少。
在过去三个月内原料成本上升很快,若按贵公司所提减价5%,很难不大大影响产品质量标准,而这是我公司所不愿采取的做法。
我们建议所有货价减少3%,而不是5%。
这样做将不会因减价而影响产品质量。
希望贵公司接受我们的返盘,并一如既往寄来订单。
敬上2.Gentlemen,
We are in receipt of your telegram on May 6th, from which we understand that you have booked our order for 2000 dozens of shirts.
In reply, we have the pleasure of informing you that the confirmed, irrevocable Letter of Credit No.7634,amounting to $17000, has been opened this morning through the Commercial Bank, Tokyo. Upon receipt of the same, please arrange shipment of the goods booked by us with the least possible delay. We are informed that steamship. Wuxi is scheduled to sail from your city to our port on May 28th. We wish that the shipment will be carried by that steamer.
Should this trial order prove satisfactory to our customers, we can assure you that repeat orders in increased quantities will be placed.
Your close cooperation in this respect will be highly appreciated. In the meantime we look forward to your ship advice.
Yours sincerely,
敬启者,
5月6日电悉,贵方已接受我方订货,购买2000打衬衫。
我们荣幸告知:第7634号保兑的、不可撤销信用证,金额为
17000美元,已于今晨通过东京商业银行开出。
收到后,请将我们所订的货从速安排装运。
另据悉“无锡”号轮定于5月28日从你处开往我港,我们希望由该轮装运这批货物。
如若此次试订使我方客户满意,我们保证继续大量订购。
我们对贵公司在这方面的密切合作深表感谢。
同时盼望贵方的装运通知。
敬上
3.Dear sirs,
Referring to our previous letters and cables, we wish to call your attention to the fact that up to the present moment mo news has come from you about the shipment under the captioned contract.
As you have been informed in one of our previous letters, the users are in urgent need of the machines contracted and are in fact pressing us for an early delivery.
Under the circumstances, it is obviously impossible for us to extend L/C No.6735 again, which expires on 20th December, and we feel it our duty to remind you of this matter again.
Yours sincerely,敬启者,
我方先前给贵方的来信和电报,旨在提请贵方注意这一情况:到此刻,我方还未收到贵方关于上述合约名下货物装运之消息。
如我方之前的一封信所告,用户急需订购的机器,事实上他们正催促我方早日交货。
在此情况下,我方显然不能将12月20日期满的第6735号信用证再次展期,我方认为有责任再次提醒贵方注意此事。
侯复。