M4U1 重点词汇及短语讲解1. advertise⑴v.为……做广告，登广告宣传e.g. The perfume has been advertised in all the major women’s magazines.这种香水在所有主要的女性杂志上都做了广告。
⑵vi.登广告招聘e.g. We need to advertise for a new chef.我们需要登广告招聘一名新厨师。
advertisement n.广告，宣传e.g. If you want to sell your old sofa, why not put an advertisement in the local paper?你若打算想卖掉旧沙发，为什么不在本地报纸上登个广告呢？advertising⑴adj.登广告，广告宣传 a national advertising campaign⑵n.广告业e.g. He has been working in advertising for 20 years.他从事广告业已经二十年了。
2. persuasive adj.有说服力的persuade v.劝说persuasion n.说服e.g. They used many persuasive arguments. 他们用了许多有说服力的论据。
【常用搭配】1)persuade sb. /pron. 说服某人2)persuade sb. of sth.使某人相信某事3)persuade sb. to do sth. = persuade sb. into doing sth. 说服某人做某事4)persuade sb. out of doing sth. 说服某人不要做某事5)persuade sb. that-clause 使某人相信6)sb. be persuaded that-clause 某人相信……【例句】1)I can persuade the boss soon. 我很快就能说服老板。
2013-01教学实践《普通高中英语课程标准》（2001）所提倡的学习方式、教学思想以及教材观念的转变，在《牛津高中英语》教材中到了充分的体现。
它的编写主要是要遵从学生的学习规律，重视学生的身心和个性发展，培养学生自主学习和动手的能力。
同时，本教材的内容紧扣学生的日常生活，实用性很强。
本教材有很多的亮点，其中Project板块是重在培养学生的听、说、读、写能力的一种综合开放性的自主学习和动手能力的学习板块。
一、《牛津高中英语》教材Project板块的设计1.Project板块设计的优点《牛津高中英语》教材与其他的英语教材相比较，Project板块的设计项目在其他英语教材中没有得到体现，这个部分对于培养学生的自主学习能力和实践能力来说是很有实用性。
以module4的Project板块为例，在module4Unit1中Project要求学生制作课外广告的活动，Unit2中Project要求学生写有关运动的演讲，Unit3中Project则是要求学生写科幻故事，这些在其他英语教材中不曾被设计。
除了module4中Unit1-Unit3的Projects以外，其他模块中的Project板块也集中了许多学生课内外开放性的探究性任务的活动，例如成对地进行对话活动、正反方辩论、访谈报告和简单的问卷调查等。
Project板块这部分的设计符合新课程标准，与当前社会发展需要也是相适应的，符合多元化信息时代社会的需要，有助于开发学生的智力和塑造良好的性格和品格，培养坚强的意志有着很重要的意义和影响。
2.Project板块的设计编排特点Project板块分为两个部分。
A部分是阅读，B部分是范例或是引发课题内容。
B部分为“4P”包括Planning、Preparing、Producing 和Presenting。
Planning部分是学生在教师的指导下确定主题，安排分工的工作。
Preparing部分是要求学生查找资料、收集信息和讨论主题。
【⽜津译林版】必修四：Unit1AdvertisingProject教案M4U1 Part6 Project Developing an adcampaign【设计思想】本堂课的宗旨是引导学⽣在“做中学”，通过让学⽣完成⼀份围绕本单元主题的传单来学习和使⽤英语。
引导学⽣主动学习，帮助他们形成以能⼒发展为⽬的学习⽅式，⿎励学⽣通过体验、实践、讨论、合作和探究的⽅式发展⾃⼰的语⾔综合能⼒。
【教学⽬标】1. To encourage Ss to use what they’ve learnt throughout the unit tocomplete a project.2. To consider three thingsa) the garget audience of the ad campaign.b) the message they want to sendc) how they plan on reading their target audience3.To know how to cooperate and do the project together.【重点难点】Help the students know how to develop an ad campaign.【教学环节】Step 1: Lead-in1. Ask Ss to work in group of four and each student should find thegeneral idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign s aysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it bette r.1)Why is anti-smo king chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:Step 4:Developing an ad campaignPlanningPreparingProducingPresentingStep 5:Homework语⾔点（供参考，可根据学⽣情况进⾏删减）1. build—built---buil t①建⽴，创⽴： build a nation 建⽴⼀个国家built a successful business out of their corner grocery store. 从他们街道拐⾓的杂货店创办了⼀家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.⾏政部门资助了好⼏幢新楼的建筑项⽬We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出⼀只⼿臂③到达 I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决⼼/改变主意4. figure out①理解，弄明⽩I can’t figure out why he quit his job.②想出，计算出 Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me th inking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定；决定Vt.确定 determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决⼼做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决⼼的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在⼆⼗岁时，Steve离开了他的家乡，下定决⼼不搞出点名堂绝不回来。
