时代周刊翻译

第六讲广告翻译(1)广告的语言特征简洁性创新性说服性审美性1. Unlike me, my Rolex never needs a rest. (Rolex)2. She’s the nimblest girl around. Nimble is the way she goes. Nimble is the bread she eats. Light, Delicious, Nimb le. (Nimble Bread)3. A contemporary classic. A timeless timepiece. (Watch Advertisement)4. Sea, sun, sand, seclusion and Spain! (Spain Tourism Advertisement)5. East is east and west is west. But Brown’s m eat is best. (Meat Advertisement)6. We take no pride in prejudice. (The Times)7. Born in Germany. Bred in Japan. Honored in France. Talk about an international upbringing. (MAZADA Motor Corporation)8. It keeps going, and going, and going...（Energizer Batteries）9. Where there is a mountain, there is a road. Where there is a road, there is a Toyota. (Toyota)10. If people keep telling you to quit smoking cigarettes, don’t listen. They’re probably trying to trick you into longevity. (Public Welfare Advertisement)11.We’ve hidden a garden full of vegetables where you’d never expect. In a pie. (Food Advertisement)12. Make a date with 136,000 women every Wednesday．(Evening News Advertisement)广告修辞格的翻译1. 直译法（Literal Translation）［例1］原文：像母亲的手一样柔软。

时代周刊Coal Is Linked to Cancer in China ProvincePublished: January 11, 2010Nonsmoking women in an area of China‘s Y unnan province die of lung cancer at a rate 20 times that of their counterparts in other regions of the country — and higher than anywhere else in the world.A group of scientists now say they have a possible explanation: the burning of coal formed during volcanic eruptions hundreds of millions of years ago.Coal in that part of China contains high concentrations of silica, a suspected carcinogen, the scientists reported in a recent edition of the journal Environmental Science & Technology.Like others in rural China, the families of Xuanwei County use coal for heat and for cooking. As the coal burns, particles of silica are released with the vapor and inhaled. Women, who do the cooking, face the greatest exposure.―There is more silica in this coal than in 99.9 percent of all the samples we analyzed,‖ said an author of the study, Robert B. Finkelman, a professor of geology at the University of Texas at Dallas.Dr. Finkelman and his colleagues found that quartz, of which silica is the primary component, made up 13.5 percent of the coal samples taken from Xuanwei County. In normal coal samples, quartz and other minerals are found only in trace amounts.The grains of quartz were so small they were only visible through an electron microscope, Dr. Finkelman said. Strikingly, the coal found in neighboring villages did not contain quartz at the same high levels or with such fine grain.When the volcanic eruptions occurred 250 million years ago, they set off a mass extinction and released acid gases, leading to a variety of changes in the earth‘s environment, including acid rain. Dr. Finkelman speculated that the rain might have dissolved surface rocks composed of silica, which then might have worked its way into developing formations of coal.The high cancer rates in Xuanwei have attracted the attention of scientists for decades. Dr. Qing Lan, an epidemiologist at the National Cancer Institute in Rockville, Md., is completing two studies involving hundreds of women and families there. While her team is confident that coal burning is causing the high rates of cancer, they are not certain it is due to silica.She and Dr. Nathaniel Rothman, another epidemiologist at the institute, expect to finish collecting data this year and begin the tedious, multiyear process of analyzing it in hopes of isolating just what it is about the coal in Xuanwei that causes the high rates of cancer.―Y ou can never say any study is the last study,‖ Dr. Rothman said. ―But we hope th is really nails it.‖云南宣威癌症高发疑为煤炭所致云南省宣威市。

报刊杂志翻译词汇morning edition 晨报e vening edition 晚报quality paper 高级报纸p opular paper 大众报纸e vening paper晚报trade paper 商界报纸C hinese paper 中文报纸vernacular paper 本国文报纸S unday newspaper 星期日报government organ 官报p art organ 党报political news 政治报纸Newspaper Week 新闻周刊Sunday features 周日特刊the front page 头版,第一版bulldog edition 晨版supplement n.号外;副刊;增刊column 栏letters 读者投书栏general news column 一般消息栏the sports page 运动栏article 记事scoop 特讯news report, news story, news coverage 新闻报导dateline 日期、发稿地之行headline 标题b anner headline 头号大标题（通栏标题）题byline 标题下署名之行subhead n.小标题;副标feature 花絮, feature article 特写serial, to serialize 连载world news 国际新闻h ome news 国内新闻topicality 时事问题c ity news 社会新闻flash-news 大新闻big news 头条新闻hot news 最新新闻exclusive news 独家新闻advance n.预发消息;预写消息round-up n.综合消息back alley news n. 小道消息sidebar n.花絮新闻anecdote n.趣闻轶事affair n.桃色新闻;绯闻sex scandal 桃色新闻yellow sheet 低俗新闻criticism 评论editorial 社论leading article 社论review, comment 时评b ook review 书评literary criticism 文艺评论cartoon, comics 漫画c ut 插图w eather forecast 天气预报attribution n. 消息出处,消息来源news source 新闻来源informed sources 消息来源newspaper campaign 新闻战backgrounding n.新闻背景assignment n.采写任务beat n.采写范围serial story 新闻小说o bituary notice 讣闻p ublic notice 公告advertisement 广告classified ad 分类广告extra 号外newsbeat 记者采访地区news blackout 新闻管制p ress ban 禁止刊行t abloid 图片版新闻"Braille" edition 点字版newspaper office 报社news agency 新闻社publisher 发行人p r oprieter 社长b ureau chief, copy chief 总编辑editor-in-chief 总主笔e ditor 编辑, 主笔newsman, newspaperman, journalist 新闻记者reporter 采访记者cub reporter 初任记者resident correspondent 常驻记者war correspondent, campaign badge 随军记者columnist 专栏记者star reporter 一流通讯记者a ccredited journalist n. 特派记者correspondent 通讯员s pecial correspondent 特派记者contributor 投稿家commentator 评论员free-lancer writer 自由招待会p ress box 记者席n ews conference, press conference 记者招待会International Press Association 国际新闻协会distribution 发行c irculation 发行份数newsstand, kiosk 报摊newspaper agency 报纸代售处newsboy 报童s ubscription (rate)报费n ewsprint 新闻用纸F leet Street 舰队街Publication magazine 杂志periodical 期刊back number 过期杂志p re-dated 提前出版的serial story 小说连载editor's note 编者按publication 出版publishing house, press 出版社publisher 发行者c irculation 发行量e dition 版本the first edition 初版t he second edition 再版t he third edition 第三版o riginal edition 原版(书) new edition 新版r evised edition 修订版reprint 重印, 翻印the first impression 第一次印刷the second impression 第二次印刷de luxe edition 精装本p aperback 平装本p ocket edition 袖珍本popular edition 普及版c opyright 版权royalty 版税type-setting, composition 排版proof-reading 校对工作proof-reader 校对(者)printing 印刷p rinting machine 印刷机type-setter, compositor 排字工人folio 对开本quarto 四开本octavo 八开本16-mo 十六开本32-mo 三十二开本64-mo 六十四开本reference book 参考书b ooklet, pamphlet 小册子, 小书periodical 期刊magazine 杂志daily 日报w eekly 周刊f ortnightly 半月刊monthly 月刊b imonthly 双月刊quarterly 季刊a nnual 年刊year-book 年鉴e xtra issue (报纸)号外special issue 特刊manual, handbook 手册document. paper 公文pictorial magazine 画报memorial volume 纪念刊selected works, selections 选集complete works 全集anthology 文集, 文选scientific literature 科学文献index 索引cheap edition, paperback 廉价本encyclopaedia, encyclopedia 百科全书textbook 教科书reader 读本best seller 畅销书Bad news travels quickly. 坏事传千里。

Statement of William H. Overholt1Asia Policy ChairDirector, Center for Asia Pacific PolicyThe RAND CorporationBefore the U.S.-China Economic and Security ReviewCommissionMay 19, 2005SummaryChina has transformed itself from the world’s greatest opponent ofGlobalization and greatest disrupter of the global institutions we created, into a committed member of those institutions and advocate of globalization. It is now a far more open economy than Japan and it is globalizing its institutions to a degree not seen in a big country since Meiji Japan. Adoption of the rule of law, of commitment to competition, of widespread use of English, of foreign education, and of many foreign laws and institutions are not just updating Chinese institutions but transforming Chinese civilization.中国已经由以前世界上最大的全球化反对国和全球各机构的打扰者转变成全球化的提倡者和那些机构坚定的成员国之一。

What is the most valuable contribution employees make to their companies, knowledge or judgment?I say judgment.Knowledge, no matter how broad, is useless until it is applied.<P1>And application takes judgment, which involves something of a sixth sense—a high performance of the mind.This raises interesting questions about the best training for today's business people.As Daniel Goleman suggests in his new book, <em>Emotional Intelligence</em>, the latest scientific findings seem to <P2>indicate that intelligent but inflexible people don't have the right stuff in an age when the adaptive bility is the key to survival.In a recent cover story, <em>Time</em> magazine sorted through the current thinking on intelligence and reported, "New brain research suggests that emotions, not IQ, may be the true measure of human intelligence."The basic significance of the emotional intelligence that <em>Time</em> called "EQ" was suggested by management expert Karen Boylston: "Customers are telling businesses, 'I don't care if every member of your staff graduated from Harvard. I will take my business and go where I am understood and treated with respect.'"<P3>If the evolutionary pressures of the marketplace are making EQ, not IQ, the hot ticket for business success, it seems likely that individuals will want to know how to cultivate it.I have a modest proposal: Embrace a highly personal practice aimed at improving these four adaptive skills.<em>Raising consciousness</em>.<P4>I think of this as thinking differently on purpose.<P5>It's about noticing what you are feeling and thinking and escaping the conditioned confines of your past.<P6>Raise your consciousness by catching yourself in the act of thinking as often as possible. Routinely take note of your emotions and ask if you're facing facts or avoiding them.<em>Using imagery</em>.This is what you see Olympic ski racers doing before entering the starting gate.With their eyes closed and bodies swaying, they run the course in their minds first, which improves their performance.You can do the same by setting aside time each day to dream with passion about what you want to achieve.<em>Considering and reconsidering events to choose the most creative response to them</em>. <P7>When a Greek philosopher said 2,000 years ago that it isn't events that matter but our opinion of them, this is what he was talking about.Every time something important happens, assign as many interpretations to it as possible, even crazy ones.Then go with the interpretation most supportive of your dreams.<em>Integrating the perspectives of others</em>.Brain research shows that our view of the world is limited by our genes and the experiences we've had.<P8>Learning to <1>incorporate</1> the useful perspectives of others is nothing less than a form of enlarging your senses.The next time someone interprets something differently from you—say, a controversial political event—pause to reflect on the role of life experience and consider it a gift of perception.<P9>The force of habit—literally the established wiring of your brain—will pull you away from practicing these skills.Keep at it, however, because they are based on what we're learning about the mechanism of the mind.Within the first six months of life the human brain doubles in capacity.It doubles again by age four and then grows rapidly until we reach sexual maturity.The body has about a hundred billion nerve cells, and every experience <2>triggers</2> a brain response that literally shapes our senses.The mind, we now know, is not confined to the brain but is distributed throughout the body's universe of cells.Yes, we do think with our hearts, brains, muscles, blood and bones.During a single crucial three-week period during our teenage years, chemical activity in the brain is cut in half.<P10>That done, we are "biologically wired" with what one of the nation's leading brain researchers calls our own "world view".He says it is impossible for any two people to see the world exactly alike.So unique is the personal experience that people would understand the world differently.However, it is not only possible to change your world view, he says, it's actually easier than overcoming a drug habit.<P11>But you need a discipline for doing it.Hence, the method recommended here.<P12>No, it's not a curriculum in the sense that an MBA is.But the latest research seems to imply that without the software of emotional maturity and self-knowledge, the hardware of academic training alone is worth less and less.员工对公司最有价值的贡献是什么，是知识还是判断力？我说是判断力。

摘自：《摘自：《时代周刊时代周刊》A dozen international coffee experts shuffle （把脚挪来挪去）around a long wooden table, pausing at each steaming cup, heads dipping and sniffing deeply. Then the slurping 〔吃喝或吸吮〕的声音 begins. In the wings, coffee farmer Yang Fan watches intently 专注地as the judges’ circle, awaiting a verdict （裁定）on her latest crop of beans.China may be the spiritual home of tea, but it is fast developing a reputation as a top coffee producer.This tasting was a side event to the first ever Pu'er International Specialty Coffee Expo in China's southwestern Yunnan province, which ran this winter and drew more than a thousand attendees, including industry aficiona dos(酷爱者)from across the globe."Coffee has huge potential in China," says Liu Ying, who swapped her life working in private-equity （私人股权） investment in Beijing to grow coffee in Pu'er five years ago. "The younger generation prefers to drink coffee in their offices much more than tea." Still, Pu'er remains synonymous with tea.This bustling （喧闹的）town near the Laos border is surrounded by the green hills scored with tea plantations; it produces a variety of tea which is also called Pu tea plantations; it produces a variety of tea which is also called Pu’’er , considered one of China's most refined.But the region's mild climate is also perfect for growing Arabica coffee. And as China's fast-living millennials (千禧一代)move away from traditional tea in favor of the invigorating coffee, Pu'er's farmers are catering to the demand.Yunnan accounts for 98% of China's coffee harvest, with half coming from the misty landscape around Pu'er.Today, China is the 13th biggest coffee producer in the world Today, China is the 13th biggest coffee producer in the world——rising from zero output three decades ago to 136,000 tons annually today.In April, Seattle's annual Specialty Coffee Expo decided to showcase China as its portrait country of origin.It follows on the heels of Starbucks' launching its first single-origin Yunnan coffee last year after eight years of partnership with Yunnan farmers.With global coffee prices at record lows, Yunnan farmers are processing beans in bespoke ways to create distinct flavors——allowing them to enter the market of specialty coffee.to create distinct flavors"At current coffee prices, I can't even feed my family," says the farmer Yang. "My only wayout is to produce specialty coffee, to make the best coffee beans."That means letting beans dry in their cherries, thus producing a wild, fruity flavor via environmental fermentation（发酵）,or allowing them to "honey" in their sugary inner layer, which adds a subtle sweetness.Back in the tasting room, Yang awaits the experts' verdict on whether all that extra effort was worthwhile."If I told you this was Colombian or Panama coffee, nobody would argue with me," says Samuel Gurel, CEO of Pu'er's Torch Coffee Roasters, as Yang breaks into a huge grin. "It's a great example of how Chinese coffee is evolving."阅读词汇分类记I． 识读词汇（要求认识；快速反应汉语意思）1.Specialty ['spɛʃəlti]n. 专业，专长；特产；特性；招牌菜adj. 特色的；专门的；独立的His specialty is international law.他的专业是国际法。