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宝洁公司的企业文化宝洁公司是全球领先的消费品公司，致力于提供创新的产品和解决方案，满足消费者的需求。
宝洁公司的企业文化是其成功的重要因素之一，它以“激情、信任、领导力和创新”为核心价值观，为员工提供了一个积极、开放和有创造力的工作环境。
一、激情 Passion宝洁公司鼓励员工对工作充满激情，并始终保持积极的态度。
公司鼓励员工不断追求卓越，激发潜能，以实现个人和公司的共同目标。
宝洁公司提供广泛的培训和发展机会，帮助员工不断提升技能和知识，以应对市场的变化和挑战。
二、信任 Trust宝洁公司建立了一种基于信任和尊重的工作文化。
公司鼓励员工相互合作，建立良好的团队精神。
宝洁公司的领导层秉持开放和透明的沟通方式，鼓励员工分享意见和想法，以促进创新和改进。
公司还重视员工的工作生活平衡，提供灵活的工作安排和福利措施，确保员工能够充分发挥潜力。
三、领导力 Leadership宝洁公司培养和发展领导力是其企业文化的重要组成部分。
公司鼓励员工担任领导角色，提供培训和指导，帮助他们成为优秀的领导者。
宝洁公司的领导层致力于为员工树立榜样，提供指导和支持，并与员工共同努力实现公司的长期发展目标。
四、创新 Innovation宝洁公司以创新为驱动力，不断寻求新的产品和解决方案，以满足消费者的需求。
公司鼓励员工提出新的想法和创新，并提供资源和支持，以帮助他们将创意转化为实际行动。
宝洁公司也与外部合作伙伴合作，共同推动创新和技术发展。
宝洁公司的企业文化在实践中得到了有效的落实。
公司注重员工的培训和发展，提供丰富的学习资源和机会，帮助员工不断提升技能和知识。
宝洁公司还重视员工的声音和参与，鼓励员工积极参与公司的决策和改进过程。
公司的领导层始终保持开放和透明的沟通，与员工建立信任和合作的关系。
宝洁公司的企业文化不仅在公司内部产生积极的影响，也在外部赢得了良好的声誉。
公司以其创新的产品和解决方案，赢得了消费者的信任和喜爱。
宝洁公司的企业文化成为吸引和留住人才的重要因素之一，吸引了许多优秀的人才加入公司，并共同努力实现公司的长期发展目标。
宝洁的创新案例分析生物科学陈梦琴20122501017摘要：宝洁公司（Procter & Gamble），是一家美国消费日用品生产商，也是目前全球最大的日用品公司之一。
宝洁在中国的品牌大多数品牌在中国可谓是家喻户晓的。
宝洁的发展必然离不开“创新”一词。
宝洁公司的创新体现在业务创新、品牌创新、管理模式创新等多方面。
佳洁士品牌的创新案例证明了创新的巨大力量。
关键词：宝洁创新佳洁士宝洁——佳洁士品牌的创新宝洁公司（Procter & Gamble），简称P&G，是一家美国消费日用品生产商，也是目前全球最大的日用品公司之一。
总部位于美国俄亥俄州辛辛那堤，全球员工近110,000人。
2008年，宝洁公司是世界上市值第6大公司，世界上利润第14大公司，同时也是财富500强中第十大最受赞誉的公司。
宝洁在日用化学品市场上知名度相当高，其产品包括洗发、护发、护肤用品、化妆品、婴儿护理产品、妇女卫生用品、医药、食品、饮料、织物、家居护理、个人清洁用品及电池等。
公司口号：宝洁公司，优质出品。
宝洁在中国的品牌包括：飘柔、潘婷、海飞丝、沙宣、伊卡璐、舒肤佳、玉兰油、SK-II、护舒宝、封面女郎、帮宝适、佳洁士、欧乐-B、汰渍、碧浪、吉列、锋速3、博朗及南孚等。
以上的大多数品牌在中国可谓是家喻户晓的。
不创新就难以生存，这是一个商业常识。
而这样一家大型公司的发展必然离不开“创新”一词。
宝洁公司的创新体现在业务创新、品牌创新、管理模式创新等多方面。
下面分析宝洁的“佳洁士”品牌创新案例：1955年：佳洁士含氟牙膏成为第一支被临床实验证明能有效防蛀的牙膏。
1960年：佳洁士牙膏获美国牙医协会(ADA) 认可，成为第一支被认可的上市牙膏。
1962年：佳洁士成为美国市场最为畅销的牙膏品牌。
1976年：佳洁士含氟牙膏被美国化学会公认为近100年中的100项伟大发明之一。
1982年：含氟泰配方的佳洁士牙膏——含氟化钠及与之高度匹配的二氧化硅摩擦剂系统，能提供更好的防蛀保护。
宝洁的企业介绍英文作文英文：P&G, also known as Procter & Gamble, is a multinational consumer goods corporation founded in 1837 and headquartered in Cincinnati, Ohio. Our company produces a wide range of products including household cleaning supplies, personal care products, and pet supplies. Some of our most well-known brands include Tide, Crest, Pampers, and Gillette.At P&G, we are committed to making a positive impact on the world. We strive to improve the lives of our consumers and the communities in which we operate. One example ofthis is our Children's Safe Drinking Water program, which provides clean drinking water to those in need. Since its inception in 2004, this program has helped to deliver over 17 billion liters of clean water to people in over 100 countries.In addition to our focus on social responsibility, we also prioritize innovation. We invest heavily in research and development to create new and improved products that meet the evolving needs of our consumers. For example, our Tide pods have revolutionized laundry detergent byproviding a convenient, mess-free way to do laundry.Overall, P&G is a company that values its consumers,its employees, and the world around us. We are committed to making a positive impact and constantly striving for innovation and improvement.中文：宝洁，也被称为普罗克特和甘布尔，是一家成立于1837年的跨国消费品公司，总部位于俄亥俄州辛辛那提市。
宝洁的创新意念及其商业实践如果宝洁公司要列出自己在2010年的发展大事记，那么8月18日一定会被列入其中。
在中国人眼里，“8•18”是一个大吉大利的日子。
这一天，鼓乐喧腾，雄狮劲舞，北京宝洁技术有限公司新址在顺义天竺工业园正式投入使用。
在一个临时搭建起来的会议厅里，数百位宝洁员工齐声高呼“Good morning”，向宝洁公司董事长、总裁兼首席执行官麦睿博(Robert A. McDonald)问好。
麦睿博踱着小步走向舞台中央致辞，他手中没有演讲稿，说话掷地有声，举手投足间透出一股军人气质。
毕业于西点军校并在美国第82空降师服役5年的麦睿博，30年来在宝洁公司从一名普通的香皂品牌助理，成长为这个拥有790亿美元规模和170多年历史的跨国公司的CEO，他拥有在全球范围内涉及品牌建设、市场拓展、全球业务部门以及全球职能部门丰富的工作和领导经验。
“北京宝洁技术有限公司新址开幕是宝洁全球和宝洁中国发展史上的重大事件。
宝洁公司的宗旨是‘亲近生活，美化生活’。
我们以宗旨为驱动的发展战略是以更加全面的方式在世界上更多的地区，亲近和美化更多消费者的生活。
创新是我们实现这一宗旨的基础和根本保证。
”麦睿博说，自从宝洁公司在中国运营的第一天起，至今已经创造出多项“世界第一”。
“如果没有北京技术中心的产品研发创新，宝洁在中国就取得不了那么多的创新成果。
伴随着北京宝洁技术有限公司新址揭幕，宝洁在为消费者所驱动的创新之路上又前进了一步。
”距他的演讲之处的百米之外，就是北京宝洁技术有限公司新址，一座投资8000万美元的办公大楼拔地而起。
其实早在1988年进入中国市场时，宝洁公司就在广州设立了技术研发部门，但规模不大，有二三十人。
1998年，宝洁公司将自己在广州的技术研发部门北迁至清华科技园，更名为北京宝洁技术有限公司。
如今依靠更加先进的设施和更加紧密的协作，迁入新址的北京宝洁技术有限公司将为亚洲乃至全球的宝洁公司业务提供支持，致力于洞察新兴市场消费者需求，推动技术进步，尤其关注织物护理、美容美发、口腔护理、女性护理、婴儿护理、零食等领域的产品研发与创新，让更多的消费者使用自己的产品，“美化生活”。
企业创新案例︱宝洁创新的“从一到八”雷富礼和查兰所著的《游戏颠覆者：宝洁CEO首度揭示品牌王国缔造的奥秘》是一部有关“创新”的创新之作，它打破了只有小企业方为创新之源的刻板陈见（因为小企业更灵活，目标也更集中），指出大企业可以和小企业一样充满创新活力（假如不是更有活力的话）。
大企业在规模、管理能力、赖以冒险的资源方面拥有巨大的优势，这些优势都可以鼓励创新，只是在现实的商业世界中，它们往往因决策的官僚主义化、内部既得利益者维持现状的强大动力以及缺乏创新性增长的流程等而被消耗殆尽。
雷富礼是有资格写这样一本书的，从他2000年被遴选为宝洁的总裁兼首席执行官之后，宝洁的销量几乎翻了一番，达到760亿美元；“10亿美元级品牌”，也就是年销售额达到或者超过10亿美元的品牌，从10个增加到23个；公司市值超过2000亿美元，跻身全美最有价值的前10大公司和全球最有价值的前15大公司之列。
他靠的是什么？为了让中国读者有一个简明扼要的理解，我把宝洁的大逆转总结为宝洁的“从一到八”。
一个核心组织原则雷富礼说：“每个企业都有自己的核心组织原则，人们在做出决策、应对挑战和开创机会时都会遵照这个原则。
在宝洁，这个原则就是创新。
”这不是因为别的，乃是因为创新是最好的取胜方式。
任何一家企业，要想不断成长，并在短期和长期内都取得成功，就必须把创新作为自己的主要驱动力。
我们生活在一个快速变化的时代，在今天还算得上是独特的产品和服务，明天就会变得毫无差异可言。
企业要想制胜，也就是比竞争对手更胜一筹并在必要时改变游戏，就必须找到一种全新的方法，用以维持收入和利润的内生性增长，并且持续提高利润率。
这意味着要改变对创新的认识，不再把它看做研发这一个部门的任务，而是把它当成各种关键决策的重要基础—无论这些决策是设定目标、构建战略、安排组织结构、进行资源配置，还是制定预算和开发领导力。
两个“关键时刻”宝洁的目标是在两个“关键时刻”让消费者感到欣喜：第一个关键时刻是消费者购买产品的时刻，第二个是他们使用产品的时刻。
作为领导型品牌，宝洁公司是全美小包装消费品行中的佼佼者。
它实行了以下策略来维护其品牌的领导地位。
（1）了解顾客。
宝洁公司通过连续不断的市场调查。
了解自己顾客的基本情况。
同时还设立免费投诉专用电话，顾客能随时直接打电话就公司的产品提出批评意见。
（2）长期展望。
宝洁公司对每一个市场机会都倾心研究，从而设计出最佳产品，然后经过长期努力，使产品获得成功。
例如，公司普林勒斯牌油炸土豆片虽然屡遭挫折，但他们仍苦心经营，使之日臻完善。
（3）产品革新。
宝洁公司是积极的产品革新和按利益进行市场细分的热心者。
它不是用大量广告投入推出相同品牌的产品，而是推出新的品牌。
该公司花费10年时间，研制出第一种有效防治龋齿的牙膏——克蕾丝。
之后又历时数年，研究并推出了第一种有效去头皮屑的洗发精——海飞丝。
该公司通过消费者全面切底检测新产品。
只有消费者表示出对该品牌产品真正的喜爱时，它才将新产品推销到全国市场上。
（4）质量策略。
宝洁公司设计的是超出一般质量水平的高质量产品，产品一经推出，公司便坚持不懈地长期致力于提高产品质量。
（5）占领产品两翼阵地……宝洁公司生产不同尺寸和不同款式的品牌，以满足顾客的不同偏好。
这使其品牌在货架上占据更多的空间，从而防止了竞争者入侵未被占领的市场。
（6）多品牌策略。
宝洁公司首创在同类产品中营销几个品牌的策略艺术。
例如，该公司产生的洗衣粉一共有10个品牌，每个品牌在消费者心目中的定位都略有差异。
有几种品牌在货架上“封锁”了货架的空间，同时也就增强了对经销商的影响。
（7）品牌扩张策略。
宝洁公司常常用自己着名的品牌来推出新产品。
如象牙牌已经从肥皂发展到液体皂和洗衣粉。
用现有的强大品牌推出新产品可节约大量广告预算，使新产品迅速获得认可和信誉。
（8）大做广告。
宝洁公司是美国最大的小包装消费品广告客户，他从不惜耗费巨资，在消费者中保持较高知名度，刺激其偏好。
（9）朝气蓬勃的销售人员。
宝洁公司有着第一流的市场营销人员，他们卓有成效地获得货架空间，与零售商合作在现场进行展销和促销活动。
宝洁公司的企业文化The Organization’s Culture in P&G宝洁公司简介：宝洁，简称P&G，是一家美国消费日用品生产商。
始创于1837年，是世界最大的日用消费品公司之一。
2003-2004财政年度，公司全年销售额为514亿美元。
在《财富》杂志最新评选出的全球500家最大工业服务业企业中，排名第86位。
宝洁公司全球雇员近10万，在全球80多个国家设有工厂及分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括织物及家居护理、美发美容、婴儿及家庭护理、健康护理、食品及饮料等。
宝洁公司的成长：创业期：1837年，两个因为连襟的移民在岳父的建议下合伙创办了销售肥皂和蜡烛的合伙企业。
在初期，公司成长缓慢，但一直保持利润增长。
公司通过不断的创新，开发出一系列具有特色并且满足广大消费者心理需求的产品，逐渐在美国市场站稳脚跟。
维持期：随着公司的发展，宝洁通过自己独特的人才结构和人性化的经营制度在美国日化市场占据一席之地。
宝洁首创美国最早的利润分享制度，员工们在该年的十月欢庆第一个分红配息日。
首创周六下午不用上班而员工仍可支薪的福利措施。
宝洁积极招聘研究人员，并首创一天八小时工作制，公司章程内加入“公司与员工的利益休戚相关”的条款……成长期：随着国际市场的开辟，宝洁拥有了自己独特的经营策略以及核心竞争力。
它的“多品牌战略”使得宝洁在各个领域都有建树。
内部竞争法宝洁的原则是：如果某一个种类的市场还有空间，最好那些“其他品牌”也是宝洁公司的产品。
独特的销售主张其核心内容是：广告要根据产品的特点向消费者提出独一无二的说辞，并让消费者相信这一特点是别人没有的，或是别人没有说过的，且这些特点能为消费者带来实实在在的利益。
转型期：宝洁在做好本国产品销售的同时，着眼于北美、欧洲以外的亚洲市场，通过开辟中国市场，宝洁又在一定程度上取得了不小成绩。
永续经营期：宝洁的企业文化逐渐显现，并在其核心价值观的推动下，走上了长期稳固发展的道路。
宝洁选人核心标准（PVP & Success Drivers）Purpose Value Principles文化及选人的核心Five elements of PVP:1. integrity：宝洁要求员工有很高的职业道德和职业修养2. trust ：从举例中体现出作为leader以及团队合作的时候对他人的信任。
3. leadership：以后阐述。
4. ownership：----希望把公司看成自己的家----宝洁公司看重内部提拔的，高管都是内部的，因此loyalty非常重要例子：在社团时，有更好的社团邀请任职，但是没去5. passion for winning----对胜利的渴望----阐述例子的时候，流露激情，不需要太cool、冷静Success Drivers：宝洁认为一个人在宝洁成功的必备素质。
三方面：Power Of Mind；Power Of People；Power Of Ability这是宝洁对内部员工的模范要求，也是面试的guideline。
这样可以更好的把握面试官问题背后想了解的方面。
更有针对性的准备。
Power Of Mind----Think And Act Decisively问题：举例说明通过逻辑思考分析来解决遇到的困难1、运用知识；结合到思维中2、问题分析能力；数据分析风险趋势（逻辑性强）3、自己的判断及解决问题的能力回答问题就按照以上三点来回答。
----Leverage Mastery 运用专长的意思问题：请举例如何运用专长解决生活中的问题（希望员工掌握专长，但同时能收集听取别人的意见，不是独裁）1、运用专长2、听取意见，如何通过合作，扬长避短----Innovates And Reapplies从无到有的创造继承和创新，避免研发的高成本问题：举一个通过创造性思维解决问题的例子从以上两点，例如把别的协会的创新嫁接到本协会。
宝洁看重创新带来的效果，不是为了创新而创新。
宝洁1、设计部DesignVision:Design will be a catalyst that propels P&G into delivering extraordinary experiences that improve the lives of people today and in the future.Mission:Drive P&G's continued growth by attracting the best and brightest external Design talent.Be our core firms' best client so they want to work with us and develop a strategic partnership. Match project / brand needs with design firms' core skillsValue Statement"Fusing pleasure and meaning with function to build irresistible brands that delight consumers".2、信息与决策解决方案部information and decision solutionOur Vision:Leaders in business transformation through information and decision solutions.Key Capabilities:Project Management, Business Process Transformation, Business Analysis, Service Management, Application Management, Enterprise Architecture, etc.A P&G IDS career offers an exciting and fast paced environment to build Business, Technical and Leadership skills. You will apply these skills to deliver a competitive advantage and significant business resul ts within one of the world’s top companies. IDS is a strategic capabilit y for key P&G operations (e.g. Marketing, Sales, Product Supply, Finance, etc.). P&G IDS is also a global organization so you will have the opportunity to work closely with both IDS and business experts from all over the world, and to work in a wide variety of assignments.Professional career development opportunities in IDSSystems Analyst / Systems ManagerBe responsible for IDS solutions in certain business area (e.g. Customer Team, Plant, Brand Team and Service Line). Innovate, implement and leverage high impact IDS solutions for thebusiness’s development.Section ManagerLead the IDS function within a business unit (e.g. Top Retailer Channel, Skin Care Category, Market and Service Line). Be responsible for IDS portfolio management, master plan and deliver business operation critical solutions and service, and developing the IDS organization. Associate Director / DirectorLead the IDS function for a large business unit/ function / service line (Sales, Supply Network Solution), establish IDS Strategy, Investment, Project Portfolio, and Organization Design direction. Work closely with senior P&G business leaders and global GBS/IDS leaders, as well as senior customers and suppliers at the regional and global level.A P&G Greater China IDS careerA P&G Greater China IDS career provides opportunities for you to become a professional business leader with multiple skills of systemically understanding of the business and end-to-end business processes, cutting edge information technologies, and competency of project management, business process transformation, business analysis and service management. You have opportunities to work in business solutions of Supply Chain Management, Customer Relationship Management, Enterprise Resources Planning and Knowledge Management, etc.3、产品供应部product supplyAs the largest functional organization in P&G, Product Supply has almost 50% P&G employees, and 140+ plants in 40 countries. There are 5 disciplines in Product Supply: Customer Service & Logistics, Engineering, Manufacturing, Purchases, Quality Assurance. From AMR Research survey in 2007, we are awarded as the top 3 best leadership in supply chain management in the world and top one among FMCG Industry.What you can expect upon Product Supply:1. Global Leading Supply Chain2. Work and Think Globally3. The best place to build your management skill and technical mastery4. And we have the Broadest Work Location Opportunities:China, we managed 8 P&G plants at Beijing, Tianjin, Chengdu, Shanghai, Guangzhou, Dongguan;And 8 Distribution centers located at Beijing, Tianjin, Shenyang, Xi’an, Chengdu, Shanghai,Changsha and Guangzhou.You also have many opportunities to work with P&G global and work at other countries.What’s 5 PS Disciplines:Customer Service & Logistics: Delivers supply chain integration through to our customers’ shelves to win the first moment of truth, which enables superior retail presence and improved customer and consumer value. Our mantra is “Always There, Always Preferred, Always Affordable.”Engineering: Deliver a competitive advantage by innovating, providing and protecting supply network technologies, systems and facilities in a safe and healthful environment to maximize consumer value and increase project Net Present Value and shareholder return. Manufacturing: Use different technologies, human resources and capital assets to manage the making, packing, and assembly systems to produce the right products at the right time with quality, consistency and total delivered cost reduction.Purchases: Use our understanding of global, regional and local market as well as industry trends. Build supplier relationships to achieve the best overall value for the Company when acquiring or contracting for goods, services, property and equipment.Quality Assurance: Develop and establish a Company-wide vision, strategy and quality policy that ensures the delivery of design and execution excellence within legal and regulatory compliance.Build the business by leveraging quality to win at the First and Second Moments of Truth while delivering consumer satisfaction.Welcome to join Global Leading Supply Chain – P&G Product Supply4、研究开发部R&DInnovation is the cornerstone of P&G's success. P&G is the first and foremost a Research and Development Company and Research & Development (R&D) are the lifeblood of the business. Our Technical Center in Beijing (BJTC) is responsible for the development of consumer products for Greater China, Asia, and the rest of the world, especially in the fields of Household Care, Oral Care, Beauty Care, Feminine Care and Baby Care. Whilst still growing, BJTC is currently rankedamongst the company’s leading world class technical centers and has about 400 employees as well as excellent research facilities and experts from many different countries. Our goal is to understand the consumer better than anyone else and to develop technologies, products,packages and devices that best meet the needs of the consumers in Greater China, the Asia n region and globally. To do so R&D is divided into several main capabilities including ormula Design, Technology, Process Design, Product Research, Analytical, Clinical and Packaging & Device Development. All working together as a team towards one common goal:Improving the lives of the world`s consumers.Professional career development opportunities in R&DAs soon as you begin working, you are assigned with a project of great responsibility, while being taught technical and managerial skills through on-the-job－and regular training to become more successful. For delivering your projects, you will interact with both regional and global colleagues from many functions and nationalities. Given the regional and global character of R&Dinternational assignments happen frequently for our top performing people.5、人力资源部HRMissionPartner with our business leaders to:∙Create and sustain business growth and competitive advantage with people, organizations, systems and culture∙Preserve a value-driven, principle-based core∙Leverage the strengths of “Build from within” systemRoles of HRStrategic Partner: We work with business leaders to develop and deploy business strategies to the organization.Change Agent: We help line management in preparing their organization to deal with change, which is the main constant in a very competitive global marketplace.Employee Champion: We work with line management to increase the employee`s capability and commitment to the Company.Administrative Expert: We ensure that the programs designed to attract and retain our employees are executed in a high quality and “zero defect” manner.Professional career developmentOpportunities in HRAssociate HR Manager: R esponsible for supporting one or more specific core HR systems and processes at the corporate level or in a site.HR Manager : Responsible for leading one or more specific core HR system and processes at the corporate level. Responsible for leading the HR function in a small independent site.Senior HR Manager: Responsible for leading a big plant or a business unit or geographic area. Responsible for leading two or more core HR systems and processes.Associate HR Director: Responsible for leading HR in a big geographic area that may include multiple sites or several business units. Responsible for leading a wide group of HR core systems. HR Director: Responsible for leading Greater China HR organization, setting HR direction and priorities for the Company.It is important to note that location flexibility may be required in Greater China (e.g. Hong Kong to China, Taiwan to China, and Guangzhou to Beijing) and International assignment opportunities (in many P&G locations) may be available at various levels in HR. marketplace6、财务部fiancé and accountingBring your education, experience, and scientific knowledge to P&G and we'll keep you growing and developing your skills and areas of expertise. The TCS provides an integrated career path for all R&D employees who may enter at differing points on the path based on their education, experience, and area of specialization. Progression depends on excellence in technical results, and developing mastery, innovation, and collaboration.Opportunity：job rotation，oversea experience，location flexibilityPath：financial analyst——senior financial analyst——group manager——AD & Above7、市场研究部consumer & market knowledgeCMK’s Aspiration in Support of P&G’sVisionCMK is the voice of t he world’s consumers and shoppers, navigating the way to improve consumers' lives via connecting hindsight, insight, and foresight to drive business success. We are internal consultant and proactive business leader in company. We lead the identification of consumer, market and retail evolution and robust predictions of business outcomes, and use it to drive company strategy and portfolio choice. We inspire teams to maximize new and established brand initiatives by acting on the integrated knowledge of: 1) c onsumer/shopper’s needs and habits, 2) market and retailer dynamics, 3) external influences and, 4) key drivers of business growth. This enables the design and optimization of robust propositions for established brands and new initiatives in both developing and developed markets. We are collaborative leaders and crucial members of P&G’s global brand building community and China market research industry. We are committed to grow our future leaders via world class training, deliberate assignment / career planning and diversified organization.Professional career development opportunities in CMKAssociate ManagerHandles one brand under training of immediate manager.ManagerHandles one or two brands as well as category projects.Senior ManagerManages one category e.g. Hair Care or Oral Care.Associate DirectorManages several categories.DirectorManages a large region and a large business.General Manager/Vice PresidentManages a large region or a group of categories on a global basis8、客户业务发展部Customer Business DevelopmentWe grow great business and organization leadersIn P&G we understand that our Company’s success begins when our shoppers are choosingwhich brand to purchase. We call this “the first moment of truth”. Customers are a key pillar of the P&G strategy because they greatly influence this first moment of truth.Who Are We?As a member of Customer Business Development (CBD), you will have a significant impact on the first moment of truth by jointly creating value with our customers that positively influences the first moment of truth. CBD plays a leading role in this effort from sophisticated global retailers to small neighborhood stores and open markets. The Customer Business Development concept, which we invented, came from recognizing that jointly creating value with our retail customers and distributors is fundamental to the growth of our mutual businesses. As a member of CBD, you will be responsible for developing partnership and leveraging training, analytical data, communication skills and personal leadership to deliver our joint goals.Professional career development opportunities in CBDThe CBD career path comprises major early responsibilities, executive level interfaces, a dynamic environment and intellectual challenges. Success will mainly depend on your business results, strong leadership, strategic thinking and solutions, creativity and strong people development skill. Key Account ManagerResponsible for total business including volume and sales fundamentals like distribution, shelving, pricing and merchandising at a defined geographic territory or customer.Unit ManagerManage sales volume of a larger geography or customer and leading a team of people.Market/District ManagerResponsible for either a larger territory or bigger customer business with greater organizational complexity by leading both UM and their people to achieve breakthrough business results. Associate DirectorResponsible for a multi-functional CBD organization of a larger territory or global retailer team or small sized country business.DirectorResponsible for a larger-scale and multi-functional CBD organization for a channel or amedium-sized country.In CBD you also have the opportunity to work in our Market Strategy & Planning Department (Internal Broadening Assignment), which is the critical link between CBD Field and BrandManagement developing the right initiatives, customer marketing concepts and activities for our brands.It is important to note that location flexibility may be required in CBD mainland China9、法律部LegalVision:Provide superior quality, timely and proactive legal services and results by using our thorough understanding of the Company's needs and our legal expertise in an atmosphere of respect, trust and satisfaction. We are responsible, efficient, confident and creative in working with otherfunctions hand in hand and with outside organizations in a professional way.Your Initial Job AssignmentIn the Legal Department, you will assist in planning, conducting legal research, and providing legal advice. And you will also be responsible for the preparation of legal documents, compliance with contract terms, and be involved in handling relevant legal issues, corporate projects and lawsuits. ∙Function Introduction∙Success Stories∙Intership Program∙10、对外关系部External RelationsVision: Create P&G business advantage through External RelationsMission: Cultivate superior influencer relationships to build and protect the business andreputation of P&G and its brands.This mission is carried out through excellence in five core disciplines: Brand PR, Regulatory and Technical and Relations, Government relations, Corporate Reputation and Consumer Relations.Professional career development opportunitiesYour Initial Job AssignmentExternal RelationsExternal Relations encompasses work in: Government Relations, including managing P&G’sinteractions with government locally, with the central government and international governments;Technical External Relations, includes the development of regulatory strategies, securing product approvals, ensuring regulatory compliance, issue and crisis management and brand technical support; Brand Public Relations includes planning and managing brand public relations programs, such as contacts and relationships with news media and key stakeholders and large scale integrated marketing PR programs and annual retaining PR programs; CorporateCommunications and Corporate Social Responsibility includes developing and deploying corporate public relations strategies, policies, and procedures and corporate communications programs to build P&G image and reputation; Technical Marketing includes building andleveraging relationships with external experts and professional organizations to build credibility for P&G research and our brands and development of communications to educate consumers about our brands.11、市场部marketingHave you ever imagined managing an international leading brand? Are you prepared to take challenges and make your work creative and exciting?MissionP&G Marketing is a global community of the world’s best Brand Builders and Business Leaders.We are dedicated to growing Brand and Category share leadership, and to empower oursucceeding generations to do the same. In short, we are passionate about building Brands that last forever. Join the winning team of P&G Marketing! The job is frequently glamorous and highly strategic.This is the place where global leading brands are being built and promoted, and this is where you will undergo the transformation from a fresh graduate to global leader.Marketing Core Skills∙General Business Leadership – create and deliver winning business strategies based on superior understanding of the consumer, customer and competitive environment.∙Marketing Functional Mastery – Create consumer / shopper / influencer-inspired marketing strategies, and develop / execute superior, efficient marketing plans.Organizational Leadership / Leveraging – Collaborate with, influence and lead direct reports, teams /peers, and the broader organization to deliver business and marketingobjectives.Professional career development opportunities in MKTAssistant Brand ManagerDevelops skills in brand strategy and marketing plan development, advertising, Public Relations, consumer bonding, direct marketing and project management.Brand ManagerTakes the full responsibility for volume and profit of a brand, and leads a brand group to develop and deploy the brand strategy and plans in all aspects.Associate Marketing Director / Marketing DirectorTakes tremendous responsibilities in one or more categories.Our Marketers will also find career choices that focus on Marketing Expertise – e.g. advertising development, media, corporate marketing, knowledge creation & integration etc. Eventually your superior leadership and great achievement can take you to broader responsibilities as a General Manager and you can be in charge of the organization to manage national or even global P&G businesses!。
