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商务英语阅读教案Lesson 1-5一、Lesson 1: Introduction to Business English ReadingObjective:To introduce students to the importance of business English reading and develop their basic skills for understanding and analyzing business texts. Materials:Textbook: Business English ReadingHandouts: Sample business textsProcedure:1. Expln the importance of business English reading in the global business environment.2. Skills development: Practice reading and prehension skills using sample business texts.3. Group discussion: Students work in groups to analyze and discuss the mn ideas and detls of the texts.4. Summary: Review the key points of the lesson and answer any questions from the students.二、Lesson 2: Understanding Business DocumentsObjective:To help students develop the skills necessary for understanding and analyzing different types of business documents.Materials:Textbook: Business English ReadingHandouts: Sample business documents (e.g., memos, letters, reports) Procedure:1. Expln the purpose of business documents and their importance in business munication.2. Skills development: Practice reading and prehension skills using sample business documents.3. Group activity: Students work in groups to identify and analyze the mn ponents of the business documents.4. Summary: Review the key points of the lesson and answer any questions from the students.三、Lesson 3: Analyzing Business NewsObjective:To help students develop the skills necessary for understanding and analyzing business news articles.Materials:Textbook: Business English ReadingHandouts: Sample business news articlesProcedure:1. Expln the importance of business news in the global business environment.2. Skills development: Practice reading and prehension skills usingsample business news articles.3. Group discussion: Students work in groups to analyze and discuss the mn ideas and detls of the articles.4. Summary: Review the key points of the lesson and answer any questions from the students.四、Lesson 4: Reading Business ReportsObjective:To help students develop the skills necessary for understanding and analyzing business reports.Materials:Textbook: Business English ReadingHandouts: Sample business reportsProcedure:1. Expln the purpose of business reports and their importance in decision-making processes.2. Skills development: Practice reading and prehension skills using sample business reports.3. Group activity: Students work in groups to identify and analyze the mn sections and findings of the reports.4. Summary: Review the key points of the lesson and answer any questions from the students.五、Lesson 5: Enhancing Reading Comprehension StrategiesObjective:To help students develop effective reading prehension strategies for better understanding business texts.Materials:Textbook: Business English ReadingHandouts: Sample business texts with acpanying prehension questions Procedure:1. Discuss the importance of using prehension strategies while reading business texts.2. Skills development: Practice using various prehension strategies (e.g., predicting, skimming, scanning) while reading sample business texts.3. Group activity: Students work in groups to answer prehension questions based on the texts they have read.4. Summary: Review the key points of the lesson and answer any questions from the students.六、Lesson 6: Interpreting Business StatisticsObjective:To help students develop the skills necessary for interpreting business statistics and data presented in various formats.Materials:Textbook: Business English ReadingHandouts: Sample business texts with statistics and data tablesProcedure:1. Expln the importance of interpreting business statistics in decision-making processes.2. Skills development: Practice interpreting business statistics and data using sample texts and tables.3. Group activity: Students work in groups to analyze and interpret the statistics and data presented in the texts and tables.4. Summary: Review the key points of the lesson and answer any questions from the students.七、Lesson 7: Understanding Financial StatementsObjective:To help students develop the skills necessary for understanding and analyzing financial statements.Materials:Textbook: Business English ReadingHandouts: Sample financial statements (e.g., balance sheets, ine statements, cash flow statements)Procedure:1. Expln the purpose and importance of financial statements in business.2. Skills development: Practice understanding and analyzing financial statements using sample texts and statements.3. Group activity: Students work in groups to analyze and interpret the financial statements provided.4. Summary: Review the key points of the lesson and answer any questions from the students.八、Lesson 8: Reading Case StudiesObjective:To help students develop the skills necessary for understanding and analyzing business case studies.Materials:Textbook: Business English ReadingHandouts: Sample business case studiesProcedure:1. Expln the purpose of business case studies and their importance in learning about real-world business situations.2. Skills development: Practice reading and prehension skills using sample business case studies.3. Group discussion: Students work in groups to analyze and discuss the mn issues and solutions presented in the case studies.4. Summary: Review the key points of the lesson and answer any questions from the students.九、Lesson 9: Writing Summaries for Business TextsObjective:To help students develop the skills necessary for writing effective summaries of business texts.Materials:Textbook: Business English ReadingHandouts: Sample business texts and summary guidelines Procedure:1. Expln the importance of writing summaries for business texts and their usefulness in munication and decision-making.2. Skills development: Practice writing summaries of sample business texts using provided guidelines.3. Group activity: Students work in groups to write summaries of the texts they have read, and then exchange and discuss their summaries.4. Summary: Review the key points of the lesson, provide feedback on the students' summaries, and answer any questions from the students.十、Lesson 10: Evaluating Business Information SourcesObjective:To help students develop the skills necessary for evaluating the credibility and reliability of business information sources.Materials:Textbook: Business English ReadingHandouts: Sample business information sources (e.g., articles, websites, reports)Procedure:1. Expln the importance of evaluating business information sources and the potential risks of using unreliable information.2. Skills development: Practice evaluating the credibility and reliability of sample business information sources.3. Group activity: Students work in groups to evaluate the provided business information sources and identify their strengths and weaknesses.4. Summary: Review the key points of the lesson, discuss the students' evaluations, and answer any questions from the students.重点和难点解析一、Lesson 1: Introduction to Business English Reading补充说明：强调商务英语阅读在全球商务环境中的作用，以及如何通过练习阅读和理解商务文本来提高基本技能。
LESSON 1 INTERNATIONAL BUSINESS国际商务1. 国际贸易一般指不同国家的当事人进行的交易，它涉及到许多因素，因而比国内贸易要复杂得多。
International business refers to transaction between parties from different countries. It involves more factors and thus is more complicated than domestic countries.2. 随着经济一体化进程的发展，很少人和公司能完全独立于国际商务之外而存在。
因此，在此方面具有一定的知识是十分必要的，这既有益于企业的发展又有益于个人的进步。
With the development of economic globalization, few people or companies can completely stay away from international business. Therefore, some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement.3. 其他参与国际贸易的形式有管理合同、承包生产和“交钥匙”工程。
Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.4. 国际贸易最初以商品贸易的形式出现，即在一国生产或制造商品而出口或进口到另一国进行消费或转售。
International business first took the form of commodity trade, i.e. exporting and importing goods produced or manufactured in one country for consumption or resale in another.5. 除了国际贸易和投资，国际许可和特许经营有时也是进入国外市场的一种方式。
Where there are no differences among countries in the basic capabilities at producing goods, other bases for trade among them may still exist. First, patterns of demand may differ among nations. For example, most consumers in one country may consider dog meat a delicacy(delicious food), while in another country the consumption of dog meat is abhorrent. In this case the second country may sell its dog meat to the first country. Trade will be based not on differences in theproduction capabilities of the two countries but on different consumption preferences.Second, trade may occur out of economies of scale,that is, the cost advantages of large-scale production. For example, Country A and Country B may have the same capability in producing cars and computers, but the cost for the production of both commodities will decrease if the goods are produced on a larger scale. Both countries might find it advantageous if eachwere to specialize completely in the production of one commodity and import the other.Third, trade takes place because of innovation or style.Even though Country A produces enough cars at reasonable costs to meet its own demand and even to export some, it may still import cars from other countries for innovation or variety of style.To summarize, the theory of international specialization seeks to answer the question which countrieswill produce what goods, with what trade patterns among them. Differences in production conditions, the element highlighted (stressed) by the theory of comparative advantage, provide the most important part of the answer. But a complete answer must also take into account other factors such as patterns of demand, economies of scale and innovation or style.In reality, however, complete specialization may never occur even when it is economicallyadvantageous. For strategic or domestic reasons, a country may continue to produce goods for which it does not have an advantage. The benefits of specialization may also be affected by transport cost. Goods and raw materials have to be transported around the world and the cost of the transport reduces the benefit of trade. The case will be more serious with transporting bulky or perishable goods. Protectionist measures which are often taken by governments are also barriers totrade, and typical examples are tariffs and quotas.Tariff barriers are the most common form of trade restriction. A tariff is a tax levied on a commodity when it crosses the boundary of a customs area which usually coincides with the area of a country.A customs area extending beyond national boundaries to include two or more independent nations is called a customs union. Import duties are tariffs levied on goods entering an (customs) area while export dutiesare taxes levied on goods leaving an (customs) area. The former type is more common than the latter as most nations want to expand exports and increase their foreign exchange earnings (income). Import duties may be either specific, or ad valorem, or a combination of the two –compound duties. The term drawback refers to duties paid on imported goods that are refunded if the goods are reexported. The term most-favored-nation (MFN) treatment refers to a tariff treatment.Under this treatment, a country is required to extend to all signatories (contracting parties) any tariff concessions(关税减让) granted (given) to any participating country. However, MFN treatment is not really special but is just normal trading status. It gives a country the lowest tariffs only within the tariff’s schedule, but it is still possible to have lower tariffs.Quotas or quantitative (quantity) restrictions are the most common form of non-tariff barriers. A quotalimits the imports or exports of a commodity during a given period of time. The limits may be in quantity or value terms, and quotas may be on a country basis or global, without reference to countries. They may be imposed unilaterally and can also be negotiated on a so-called voluntary basis. Obviously, exporting countries do not readily agree to limit their sales. Thus, the “voluntary” label generally means that the importing country has threatened to imposeeven worse restrictions if voluntary cooperation is not forthcoming.In addition to visible trade, which involves the import and export of goods, there is also invisible trade, which involves the exchange of services between countries.Transportation service across national boundaries is an important kind of invisible trade. International transportation involves different means of transport such as ocean ships, planes, trains, trucks andinland water vessels. However, the most important of them is maritime ships. When an exporter arranges shipment, he generally books space in the cargo compartment of a ship, or charter a whole vessel. Some countries such as Greece and Norway have large maritime fleets and earn a lot by way of this invisible trade.Insurance is another important kind of invisible trade. In the course of transportation, a cargo is vulnerable to many risks such ascollision, pilferage, fire, storm, explosion, and even war. Goods being transported in international trade must be insured against loss or damage. Large insurance companies provide service for international trade and earn fees for insuring other nation's foreign trade. Lloyd's of London is a leading exporter of this service.Tourism is yet another important form of invisible trade. Many countries may have beautiful scenery, wonderful attractions,places of historical interest, or merely a mild and sunny climate. These countries attract large numbers of tourists, who spend money for travelling, hotel accommodations, meals, taxis, and so on. Some countries depend heavily on tourism for their foreign exchange earnings, and many countries are making great efforts to develop their tourism.The fourth type of invisible trade meriting (deserving) attention is called immigrant remittance. Thisrefers to the money sent back to home countries by people working in a foreign land. Import and export of labour service may be undertaken by individuals, or organized by companies or even by states. And this is becoming an important kind of invisible trade for some countries.Invisible trade can be as important to some countries as visible trade is to others. In reality, the kinds of trade nations engage in are varied(various) and complex(complicated), often a mixture of visible and invisible trade.。
