Unit 2: The Language of Advertising Part 1: Pre-reading Activities1. BrainstormingBefore reading the passage, it's helpful to brainstorm some ideas related to advertising. You can ask yourself: what do you think of when you hear the word "advertising"? What advertisements do you remember seeing recently? What makes an advertisement effective? What are some common advertising techniques? Jot down your ideas andshare with a partner or group.2. Vocabulary PreviewPreviewing the vocabulary in the passage can help you understand the text better. Look at the bolded words in the passage and try to guess their meanings based on context. You can also use a dictionary to check your guesses.Part 2: Reading and Comprehension Check1. SkimmingSkim through the passage quickly to get an overall idea of the topic and main points. Pay attention to headings, subheadings, and any bolded or italicized words.2. ScanningScan the passage for specific information. For example, you can look for answers to the following questions: What is the purpose of advertising? What are some common advertisingtechniques? What are some criticisms of advertising?3. Close ReadingRead the passage carefully, paying attention to details and nuances. Take notes on the main points and any supporting details. You can also highlight or underline important information.4. Comprehension CheckAfter reading the passage, check yourcomprehension by answering some questions. You can use the questions provided in the textbook or come up with your own. Make sure you understand the main ideas and can explain them in your own words.Part 3: Vocabulary Expansion1. Word FormationLook at the vocabulary words in the passage and try to identify their word forms (e.g. noun, verb, adjective, adverb). Then, try to come up with other forms ofthe same word. For example, if the word is "advertising," you can also have "advertise" (verb), "advertisement" (noun), and "advertiser" (noun).2. Synonyms and AntonymsLook for synonyms and antonyms of the vocabulary words in the passage. This can help you expand your vocabulary and understand the meanings of the words in different contexts.3. Contextual CluesPay attention to the context in which the vocabulary words are used. This can give you clues about their meanings. Also, look for any examples or illustrations that help explain the meaning of the word.Part 4: Writing Practice1. SummarizingSummarize the main points of the passage in your own words. Try to condense the information into a few sentences or bullet points.2. RespondingWrite a response to the passage. You can express your opinion about the topic, provide examples from your own experience, or ask questions for further discussion.3. ApplyingApply the information from the passage to a real-life situation. For example, you can analyze an advertisement you saw recently and identify the techniquesused, or write your own advertisement using some of the techniques discussed in the passage.。
