Unit 2 Brands

商务英语综合教程3答案【篇一：商务英语综合教程3】ss=txt>一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:intermediate business english course book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。

这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。

本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。

（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。

本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。

为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。

（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。

每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。

本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。

Life Behind the Lens镜头背后的人生A white-haired old man riding an ordinary bicycle around the streets of New York. always wearing the same blue workers jacket and simple black running shoes. If you saw him, you’d never think there was anything remarkable about him. And yet every member of New York's wealthy high society wanted nothing more than to pose for this man.一位白发老人总是穿着一件蓝色工装夹克和样式简单的黑色跑鞋,骑着一辆普通的自行车在纽约街头穿梭。

如果你看到他,你不会觉得他有任何引人注目的地方。

然而,纽约富裕的上流社会中每一个人都想着对他摆姿势、请他拍照。

This ordinary-looking man was Bill Cunningham, one of the most important American photographers of the last 50 years.这位看起来普普通通的人就是比尔・坎宁安,美国近五十年来最重要的摄影师之一。

What made Cunningham so great? It certainly wasn't the use of expensive technologically-advanced equipment. Cunningham always used simple, relatively cheap cameras and took all his pictures on the streets of New York, not in a studio. Nor was it a wide range of contacts and connections. Although he always knew where fashionable parties and events were happening,Cunningham liked to photograph ordinary people in the poor Bronx as much as VIPS in rich Manhattan. He foundinspiration where others could not. in simple. everyday scenes such as a man buying oranges at the local grocery store, or a woman riding home on the graffiti-covered subway. These things were real, and it was within their reality that Cunningham saw both beauty and potential. Through his fascination with what people were wearing, and not who they were, he opened the doors of fashion to everyone-fashion as he saw it belonged to thepeople, not just to high society and big brands是什么使得坎宁安享有如此盛誉?当然不是因为他用了昂贵先进的设备。

商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and aremore willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC byD toC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toC byD inPart II Phrase Translation1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 高档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 广告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。

UNIT TWOText A The Age of GlobalityBig is in, and "very big" is very in. Barely a week goes by without another large and often astonishing merger. There is hardly time to recover from Citibank and Travelers, with its frontal challenge to New Deal banking rules, before Daimler-Benz and Chrysler take to the road, shaking the automotive and financial world. In between, a couple of huge banks get together, and Germany's dominant publisher sweeps in to acquire perhaps the most famous name in American books. What seemed to be the megamergers of yesteryear begin to look more like minis.The scale and audacity of these combinations are impressive, of course. But they also make people vaguely uneasy. Are these combinations becoming too powerful, too dominant—simply too big? The cross-border mergers provoke a deeper anxiety: will the tidal wave of transactions wash away national character? The question is particularly pointed for "Daimler Chrysler." After all, Chrysler was enough of a national champion to be bailed out by the federal government in 1978; and somehow it seemed altogether fitting that rescuer-in-chief Lee Iacocca would also take on the project of refurbishing another national icon, the Statue of Liberty. For its part, Daimler-Benz is the very epitome of German engineering prowess and its Mercedes cars the embodiment of prestige on wheels.The $38 billion proposed combination underlines a momentous fact: the world is entering a new type of capitalism. Karl Otoo-Pohl, the former head of the German Bundesbank, calls it "the era of very big companies." And those very big companies, in turn, reflect the fact that the world economy is undergoing fundamental change.For several years now, "globalization" has been the mantra for the expansion of international trade and foreign investment and the integration of markets. But we are now beginning to see a reality beyond globalization—the world of "globality." This is not so much a process as a condition, a world economy in which traditional and familiar boundaries are being surmounted or made irrelevant. Companies and investors operate in a 24-hour world. Currency traders see the same information at the same time, and can act on it simultaneously, where they are in Singapore, London or New York (assuming only that they are all awake at the same time). Billions of dollars move at the push of a button. Global branding is the great game. Work is networked among North America, Europe and Asia via computer. And even the very idea of a corporate headquarters is beginning to become a metaphysical concept; increasingly, the corridors in which managers run into each other are not physical but electronic.The forces creating this new globality are the very imperatives that are driving the mergers. One is the demand by money mangers—themselves competing to retain and attract assets—for quarterly performance and earnings growth that will propel stock prices upward. It is they, ultimately, who are calling the tune these days. Outside the United States and Britain, this has become known as the "Anglo-Saxon model of shareholder value.”Daimler's path to the altar began five years ago, when it made the crucial decision to put itself under the sway of the "Anglo-Saxons" by listing itself on the New York Stock Exchange. To do so, it began to use U.S accounting standards that revealed that, contrary to its German accountants, it wasn't doing very well at the time. Since then, Daimler has remade itself from a clumsy conglomerate into a firm focused solely on the automotive industry. Its further quest forshareholder value has now led it to Chrysler. And the much higher stock price with which it has been rewarded for its conversion to the Anglo-Saxon faith provides the currency it is using to pay for the deal.The second driver is in the marketplace itself. The borders that constrained commerce—but also protected companies from the full brunt of competition—are eroding. Governments are retreating from the control of the commanding heights of their economies: they are privatizing and deregulating. Barriers to trade and investment are coming down rapidly. Ever-cheaper communications and ever-faster computers, along with the Internet, are facilitating the flow of goods and services, as well as knowledge and information. Increasingly, companies are integrating their global strategies with global capital markets.All this greatly widens opportunities. It also greatly intensifies competition. This—along with the demands of investors—means that pressures for performance will become ever more relentless. The result is the propensity to merge—in order to improve corporate performance, protect and enhance the company's competitive position, build and protect broadly based brands and gain all the advantages of scale in wider markets.For Daimler-Benz and Chrysler, the merger is about assembling the right parts to win in the global automotive market. This is a merger driven by industrial logic and growth strategy, rather than by the cost-cutting that often underpins mergers. Chrysler is basically a North American company, strong in lower-priced cars, very strong in sport utility vehicles, but weak internationally. Daimler's Mercedes makes it pre-eminent in the upper part of the automotive market—but not in the Unite States. On its own, Chrysler has little hope of building its non-U.S. franchise, while Daimler suffers from being a minor player in the innovative—and huge—U.S. market. Neither is strong in Asia. Together, they become a full-range auto company, capable of competing in almost every arena, equipped to deploy huge cash flow and technology around the world.The way the deal is being done is also noteworthy, underlining how the world's capital markets are being integrated. Chrysler shareholders are not going to receive cash; they are going to end up with shares in the German company. Five years ago, such a financial structure would have been, at best, most improbable and almost certainly unacceptable to investors.Putting a deal like this together is nevertheless an immense undertaking. Getting it closed is more than challenging. But the hardest part will be making it work. At the outset of mergers, the tendency is to downplay the differences in style, corporate, values and national character. But history indicates that those differences often turn out to be more problematic than initially anticipated. Even with the best of intentions—and the most attractive incentives—friction, at the very least, is inevitable, and managing such friction is a major taskOne of the problems of the new globality is that it encourages scale and yet at the same time requires greater emphasis on managerial creativity, entrepreneurial values and initiatives and responsiveness to the market. Surely one of the most important challenges for the new company will be to avoid squelching those characteristics in the course of integrating the two operations. The point is to become more flexible, fast-moving and adaptive, not less.A huge risk in this new era of megamergers is to be blindsided in the quest for global scale. Yes, the competitive playing field is much wider than ever before. But that does not mean that national values, tastes and character have disappeared—whether within companies themselves or among their customers. A company, big or small, that misses that reality is quite likely toproduce less value.ExercisesIII. Multiple choices1. The main theme of this passage is____.A. International business mergers have entered a new eraB. The Daimler-Chrysler merger is the biggest in historyC. Transnational companies are more efficient than domestic companiesD. The amalgamation of automobile companies is an inevitable trend2. “Big is in” means______.A. large things are more important than small ones.B. big cars are better than small ones.C. it is fashionable to form large business companies.D. small things are always on the outside.3. The scale and audacity of these combinations are impressive, o f course. “Audacity” means____.A. brazennessB. boldnessC. speedinessD. modesty4. International business mergers “make people vaguely uneasy” because_____.A. they will lead to price increases.B. the world is entering a new type of capitalism.C. the world economy is undergoing fundamental change.D. they may do away with national characteristics.5. The metaphor the author used to describe the merger trend is _______.A. The Statue of Liberty.B. A tidal wave.C. Prestige on wheels.D. The great game.6. The “globalization” is called a “mantra” mainly because ________.A. it is vague but it sounds impressive.B. it was coined by Lee Iacocca.C. it is a Buddhist term.D. mantra is easier to pronounce than globalization.7. “Calling the tune” means_______.A. going into the music business.B. putting cassette players in motor cars.C. exercising control.D. boosting stock prices.8. “Daimler’s path to the altar” compares the company’s merger process to______.A. a religious conversion.B. wedding preparations.C. visiting a church.D. Anglo-Saxon architecture.9. All of the following are factors that facilitate the flow of goods and services EXCEPT______.A. ever-cheaper communicationsB. the InternetC. ever-faster computersD. modern logistic10. The benefits of a merger are the following EXCEPT___.A. to enhance the company’s competitive position.B. to improve corporate performance.C. to build and protect broadly based brands.D. to cut down price.11. “Assembling the right parts” is an apt description of the Daimler-Chrysler merger because _____.A. the merger was driven by industrial logic and growth strategyB. they have achieved advantages of scaleC. the move was the correct corporate strategyD. it reminds us that they are automobile companies12. A huge risk in this new era of megamergers is _______.A. to be in the quest for global scaleB. to be optimisticC. to be blindD. to stick to the old tradition13. The new globality requires emphasis on _____.A. managerial creativityB. entrepreneurial valuesC. initiatives and responsiveness to the marketD. all of the above14. In a much wider competitive playing field, we should not neglect ______.A. national valuesB. characterC. tastesD. all of the above15. The author’s attitude to globality is ________.A. optimisticB. cynicalC. contradictoryD. pessimistic。

金融市场概览彼得是一家企业的工业工程师，月收入3000美元。

他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。

我们对货币相当熟悉，因为人们几乎天天接触货币。

人们取得货币收入，用货币购买商品、支付劳务。

现在大部分的货币都是纸制货币或金属货币。

但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。

如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。

有两种基本的货币活动：货币收支和货币借贷。

货币收支，通常称为货币流通，是指货币的取得和使用。

由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。

于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。

利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。

货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。

因此，金融市场就是融资场所。

货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。

国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。

比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。

由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。

最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。

让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。

该危机由索罗斯量子基金的袭击直接所致。

由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。

专题02 必修二Unit2根底学问一遍过单元根底达标练Ⅰ. 单词拼写1．Many animals are being ___________(非法地) hunted and their habitats are being destroyed. 2．In order to make a living, they had to _____ (猎杀) animals.3．He rushed out of the house ___________(一……就……) he heard the alarm.4．We all need to take measures to ________ (削减) our carbon footprint.5．As we all know, some students are under great _____ (压力) nowadays.6．If you want to _____ (射中) the target, you must aim at it a little bit higher.7．There ________ (存在) a bank across the street.8．It can take a long time to _____ (康复) from an operation.9．Museum rules should be strictly____________ (遵守) and children should not be treated as an exception.10．After many years, this coastal area was finally named a national wildlife ____________(爱护区) last year.Ⅱ. 单句语法填空11．The fox ran away before the ___________ (hunt) shot it.12．The plan ________(not carry) out well at present.13．Hundreds of tree species face ______〔extinct〕.14．A poster hangs on the wall of my room, ___________ (remind) me that my favourite movie is approaching.15．The President has let it be known that he does not intend _________(run) for election again. 16．Drug manufacturing is __________________ (profitable) business in the U.S.17．An earthquake __________ (measure) 6.1 on the Richter scale struck California yesterday. 18．The explosion made a _________(mass) hole in the ground.19．Evidence gained from ________ (observe) and experiment is often used to confirm (证明) a scientific theory.20．He_________(observe) the stars for 30 years up to now.Ⅱ.阅读理解AWhen you enjoy your morning cup of tea, you are probably not aware that those tea leaves can mean injury, or even death, for Asian elephants wandering Indian tea gardens.In the Indian state of Assam, growing numbers of tea farms are destroying the Asian elephant’s habitats and endangering their population. Much of the forest land where tea is grown in Assam is flat and thus farmers must dig drainage trenches or small channels to prevent water from accumulating and hurting the plants. The trenches, however, can be death traps for the elephants.Since the elephants need to use tea plantations as landmarks when traveling in forests, they almost unavoidably have to move through the farms. Moreover, because there are fewer humans around, pregnant females often use teagrowing areas as safe shelters to give birth. But baby elephants, still not used to rough ground may easily fall into the trenches and get hurt. Once injured, they might not be able to climb out. When mothers try to dig their babies out, both may be trapped in thick mud, even be killed. Furthermore, elephants are known to resist leaving their sick or dying behind, and a group may stay at a trench with a trapped baby for hours, unwilling to move on until all hope is lost.Is there possibility for elephants to live in harmony with the booming tea business? Elephant Friendly Tea is an organization that takes the initiative to make it possible. The organization encourages consumers to choose brands that take an active part in elephants protection, and has established a certification program to reward tea growers who are doing it right. Until now, only smaller tea brands have been certified, but awareness is growing. The organization believes thatpeople may be encouraged to buy elephantfriendly brands when they know more about the risk tea can cause to these endangered animals.21．Why do farmers in Assam dig trenches?A．To trap elephants.B．To mark boundaries.C．To protect tea trees.D．To expand tea farms.22．What can we say about baby elephants?A．They get stuck by the sharp branches of the tea trees.B．They have difficulty moving around the uneven fields.C．They might miss the landmarks while travelling in forests.D．They fail to find a safe shelter when climbing out of trenches.23．What does “it〞underlined in the last paragraph refer to?A．Encouraging consumers to choose highquality brands.B．Rewarding tea growers for protecting the environment.C．Promoting elephantfriendly trenches and organizations.D．Creating a winwin situation for elephants and tea farms.24．Which is the most suitable title for the text?A．The Trenches Pose Threats to ElephantsB．Habitat Loss Affects Endangered AnimalsC．Growth of Tea Gardens Benefits PlantationD．Farms Sponsor Environmental OrganizationsB“Towards thee I roll, thou alldestroying but unconquering whale; to the last I grapple withthee; from hell’s heart I stab at thee; for hate’s sake I spit my last breath at thee.〞Captain Ahab’s dying declaration of defiance (抗争) is among the most famous passages in Herman Melville’s novel.In reality, such victories of the hunted over the hunter were a fantasy in the cruel world of industrial whaling. The biggest cetacean of them all, the blue whale, had all but disappeared from the Southern Ocean by the time a ban on hunting it was introduced in 1967.Sightings of the largest mammal ever to live on the earth had been rare in the region since then. Not any more. A survey of coastal waters around the island of South Georgia in the subAntarctic has had remarkable results.In just over three weeks, in the krillrich waters of what was once their main feeding ground, the movements of 55 Antarctic blues were recorded by the British Antarctic Survey. The finding was described as “truly, truly amazing〞by one cetacean specialist. It suggests that when a prehensive audit (审计), due in 2021, is carried out, there is a good chance that the species will prove to be in full recovery mode, as are humpbacks and other whales in the southern hemisphere.Three years ago, the Natural History Museum established a 25m skeleton (骨架) of a blue whale and named it Hope, intending to inspire new generations to build a sustainable future.The return of the world’s most splendid ocean travellers to southern waters should serve as an example for wider possibilities of conservation. Ecological wrongs can be righted, or at least mitigated, with sufficient will and organisations.The more general eback of the whale for which environmental campaigners should take a great deal of credit — can be an inspiration for victories yet to be won. It could also act as an added motivation to action on the climate emergency.25．What’s the author’s purpose of mentioning the famous passage in Herman Melville’s novel? A．To describe a hunter’s bravery.B．To introduce the topic of the text.C．To stress the popularity of the novel.D．To offer information about whale hunting. 26．Why was a 25m skeleton of a blue whale named Hope?A．To attract tourists to visit the museum.B．To show the unkindness of whale hunters.C．To motivate humans to live harmoniously with nature.D．To call on people to pay attention to the blue whales’ habitat.27．What does the underlined word “mitigated〞in paragraph 6 probably mean? A．Developed.B．Promoted.C．Reduced.D．Solved.28．What’s the best title of the text?A．The blue whales’ ebackB．The cruelty of industrial whalingC．The importance of protecting whalesD．The sustainable development of the Antarctic area IV.七选五In the face of wildlife loss and habitat destruction, it’s easy to feel powerless to improve. But any action you take, no matter how small, will help restore the world to its natural balance. Here are 4 things you can do to help wildlife.Think twice before landscaping.29 But unless you’re confronting a genuine safety issue, remember that what’s unpleasant to you is sweet home to squirrels, birds, worms and other animals that you might not even know are there. If you must landscape your yard, do so in a way that won’t drive away native wildlife.Keep your cats indoors.It’s ironic that many people who claim to love wildlife have no problem allowing their cats to roam freely outside. Cats are animals, too. 30 Outdoor cats, however, don’t think twice about killing wild birds. In case you’re thinking about “warning〞the birds by attaching a bell to your cat’s collar, don’t bother: Birds have an inborn tendency to flee loud, startling noises, not jingling pieces of metal.Don’t feed any animals but birds.That deer that wanders into your backyard might look hungry and helpless. 31 Giving food to animals accustoms them to human contact, but not all human beings are as warmhearted as you are. Feeding wild birds, on the other hand. is OK as long as you don’t have outdoor cats and you provide a meal in keeping with the bird’s natural diet. 32Clean up litter (not only your own).If you’re concerned about protecting wildlife, you know better than to litter. But it’s not enough to keep your own yard or picnic area clean. You should go the extra mile and pick up cans and bottles left by other people. 33A．Choose nuts and seeds rather than processed bread.B．It seems cruel to keep them shut up inside the house.C．However, if you feed it, you won’t be doing it any favors.D．Most people don’t want wild animals to destroy their roses.E．Smal animals can easily get trapped in or injured by this litter.F．If you have the space, establishing a “mini meadow (草地)〞as a border or boundary area is another effective way to attract birds, as well as beneficial insects.G．If you have just purchased a house or a piece of land, you might be tempted to chop (砍) down unsightly trees.V. 完形填空Paley arrived at Spring Grove Apartment 18 months ago. Jean Lewin, who lived there, fell inbecame part of the building’s “family〞.One night, Lewin found Paley was crying and being a bit 42 . Paley wasn’t being himself and refused to answer Lewin’s call, to which he usually made a quick 43 .Lewin thought the cat wanted to be followed, so she followed his 44 . Paley led her out of the apartment’s yard until they 45 a large tree. That’s when Lewin saw a woman 46 on the snow, unconscious and unresponsive.Lewin had worked on a 47 team for many years and knew exactly what to do. She 48 got a blanket for the woman and asked a neighbor to call 911 while she was tending to her.Fortunately, the cat saved the day and the story had a happy ending. 34．A．releaseB．sellC．feedD．cure 35．A．confidenceB．luckC．troubleD．interest 36．A．HoweverB．OtherwiseC．ThereforeD．Besides37．A．stay away fromB．take care ofC．look up toD．put up with 38．A．cleanB．warmC．stillD．full 39．A．experienceB．conflictsC．confusionD．adventures 40．A．fortableB．busyC．unfamiliarD．strict 41．A．ignoreB．beatC．copyD．pet 42．A．casualB．abnormalC．happyD．calm 43．A．promiseB．contributionC．responseD．wish 44．A．styleB．orderC．exampleD．lead 45．A．plantedB．reachedC．knockedD．destroyed46．A．skatingB．playingC．lyingD．crying 47．A．researchB．rescueC．sportsD．cooking 48．A．quicklyB．randomlyC．curiouslyD．hesitantlyVI. 语法填空Ⅰ. 单词拼写1．illegally【详解】考查副词。

unit1BrandsBrand sRecording 1.1Do you buy brands ?Respondent 1 :Yes i do .I am basically pro brands .If you buy a branded pro duct it’s a guarantee that the quality is fairly good and the product is reliabl e .Another reason is you attract a bit of attention if you buy something styli sh ,and branded products are usually stylish and have a good design .Let’s fa ce it ,most people buy brands because they want to impress other people .T hey want to show that they have style and good taste .Respondent 2 :No ,i don’t want to give free advertising to companies .I hate all the advertising hype around brands .And i don’t want other people to thi nk I’m trying to impress them with lots of logos .And i also get fed up seein g the same things wherever you go .If you buy a suit from a famous brand you’ll see five people with the same suit that month .It’s so boring .Another thing -am i buying the genuine product or an illegal copy ?Basically i want value for money .I won’t pay inflated prices for a name ,a fancy logo and pa ckaging .However ,i do buy brands for my kids -especially sports goods and t rainers .It’s always Nike ,Adidas or Reebok .Recording 1.2Interviewer:what are brands and why do we need them ?Sandra Greaves:Well ,brands are all about trust.You know what a brand is abo ut ,what it means ,what it’s going to deliver and you actually trust it to deli ver time and time again .So in a world with endless choice ,a brand can giv e you something to fix on .-it’s a kind of beacon in the darkness .So you kn ow thatCoca-Cola will taste exactly the same wherever you are in the world .You can argue that we don’t need brands ,that we’d all be better off in a w orld where nothing is branded and we all wear blue overalls and buy oats o ut of sacks and have no choice over who we bank with or what TV channels we watch .And I think one thing about brands is they add a lot of color an d enjoyment and fun ,as well as giving you the power to choose things .Recording 1.3Interviewer :What is the secret of a really successful brand?SG:Really successful brands are ones that tap into an emotion and that way t hey can inspire fierce loyalty .So they are much more than just a product or a service,they are an attitude ,and that’s carried through in everything about the brand ,from the communications to the culture of the organization,to ev erything you see about the brand .So,Apple is a good example .It stands for a kind of anti-authoritarianism [?:?θ?r?'te?r??n?sm] .It’s against big corporations, though it is a big corporation itself ,and Apple started out when computers were big and scary and quite off-putting .Apple invented the Mac and you tu rned it on and you got a smiley face,it was really easy to use and that’s so mething that Apple has carried through till today ,where people are in love with the i-pod and the i-mac and the i-book .,Recording 1.4Interviewer:Can you give an example of how you’ve helped a company with i ts branding ?S:Yes our er ...the classic example we have is Orange ,the mobile phone servi ce ,and Orange really changed the way people felt about mobile phones.Whe n everyone else wastalking about technology.Orange talked about lifestyle an d communication .It was originally going to be called Microtel and we worked with the parent company to get them away from all of that and create som ething entirely[?n?ta??li] different.Something that was about optimism[??pt?m?z?m]乐观.The future’s bright ,the future’s orange’is the line that everyone remem ber and it created a new world of communication -people became quite pass ionate about using Orange and it was highly successful financially. Recording 1.5 Marcia :Ok,we all agree we want to increase our revenue by licensing our “L uc Fontaine”pr oduct range .As you know Susan Li ,one of our contacts in H ong kong ,is very interested .Alain ,how do you feel about this?Is she the rig ht person for us ?Alain:Definitely .In my opinion,she’s deal.She’s well known in Asia,she’s got an excellent reputation in the industry.She’s got a modern factory and a large customer base :I’d say she’s just what we are looking for .Marcia:Right.Valerie,what do you think ?Valerie:I agree because she’s very good at marketing .I’ve met her several tim es ,She’ll work twenty-four hours a day to get a sale.Just the sort of person we want .Marcia:Barbara,you are shaking your head .What’s your opinion ?Barbara:I am afraid i can’t agree .I don’t think she’s suitable at all .All her pr oducts sell at the lower end of the market .They are in the cheaper price ra nges ,But Our Luc Fortaine range is exclusive.The male and females perfumes are for people who don’t mind spending a lot of money to look good .They are not a good match for what she’s selling .Marcia:So what do you suggest then ?Barbara:I think we should find someone else .I do have someone in mind .I met Hiroshi Takahashi recently .He makes various skin products and sells the m under well-know European labels .In my opinion,his company has a lot to offer .Why don’t we meet him and see if he’s interested?Recording 1.6Marketing manager:Pietro ,can i have a word with you ?I’ve just been talking to Gina Delassi ,Majestic’s new Purchasing Manager .They are going to cancel their contract with us .They won’t change the ir mind .Sales director:Why ,what’s the problem?That’s fifty percent of our business :w e can’t afford to lose them .What reason did they give for canceling ? Marketing manager:you know that cafe velvet has just launched a new advert ising campaign ?well,Majestic’s Head chef is endorsing it !They are introducing cafe velvet in all their hotels .Cafe velvet is also taking to the supermarkets ,apparentlySD:What can we do ?Are you talking to other hotel chains ?Any ideas on wh o we can get to endorse our product?we need to talk to the supermarkets a bout our new campaign .Marketing manager:Yes,our department has already brainstormed a shortlist of possible celebrity names .And we have drawn up an action plan to target s upermarkets .We aim to put these plans before the board next week . SD:Good to see a sense of urgency .Don’t forget to survey other hotel chains .We can’t rely on one chain in the current situation .。

Unit 2 Pet ProductsUnit ObjectivesIn Section 1 Oral Practice, learn how to start a conversation with others about the topic of “buying and selling pet products”.In Section 2 Reading-centered Activities, master the key words and structures by finishing the comprehensive tasks after Passage 1; Understand Passage 2 and finish the reading, translating and writing tasks after it.In Section 3 Related Information, learn and memorize the names of various pet products and their functions.Section 1 Oral PracticeWarm-upMatch the key words with the pictures given below.1---B 2---D 3---C 4---F 5---A 6---ESpeaking Task 1Language points:1. adopt v. 收养, 采取adoption n.The adopted child has the right to see his birth certificate.被收养的孩子有权看自己的出生证明。

The manager decided to adopt her suggestion.经理决定采用她的建议。

What policies and measures will the government adopt to help small businesses grow better and faster?下一步政府如何出台更好的政策和措施，进一步帮助中国小企业更好更快成长？The adoption of the new technology improved the production.新技术的采用增加了产量。