2.Rise of the modern trade Modern trade channels, such as hypermarkets and category killer retail chains, were becoming increasingly popular amongst Asian consumers. Consumers liked the wide selection, latest products, and everyday low prices.
INTEGRATED DISTRIBUTION SERVICES GROUP (IDS)
REDEFINING THE ASIA DISTRIBUTION LANDSCAPE
B
1
CONTENT
1
Introduction
2
Literature review
B
3
Major challenges the
company faced
In Logistics, IDS provided customized logistics solutions to help bring
finished goods from
production lines into the hands of consumers in Asia.
IDS built extensive in-country distribution and delivery networks across Asia
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Major strategies and approaches employed and implemented
2.Distribution (Sales & Marketing) − − “promote, sell, bill, collect In order to develop broad geographic coverage, similar to its logistics business, IDS worked with a number of carefully selected wholesalers and sub-distributors who were part of the IDS distribution network.