商务英语讲义-unit two
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国际商务英语模拟实训教程Unit2 Sales Promotion
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
MODEL PRACTICE
【BUSINESS SITUATION】 Guangdong Kaili Trading Co., Ltd. is emailing its product information on the internet to its prospected customers and faxing its price list to its old customers in order to promote the sales of the newly designed products. 【背景提示】公司通过互联网和传真向新老客 户发出促销函。
PATTERNS & USEFUL SENTENCES
寄产品资料
1. Enclosed please find a price list. 随附报价单，请查收。
2. We are pleased to enclose our quotation list with the illustrated catalogue.
1. 新客户开启业务 2. 老客户开启业务
就卖方而言，通常将自己最新产品目录或价目表发送给 买方，或邀请老客户来公司参观选购，或邀请老客户参加即 将举办的商品交易会或博览会等，洽谈新的一笔业务。
就买方而言，可以在完成一笔交易后，继续下订单， 或到公司或交易会、博览会参观后，洽谈新的一笔业务。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
1. 新客户开启业务
Unit Two Sales Promotion
MODEL PRACTICE
【BUSINESS SITUATION】 Guangdong Kaili Trading Co., Ltd. is emailing its product information on the internet to its prospected customers and faxing its price list to its old customers in order to promote the sales of the newly designed products. 【背景提示】公司通过互联网和传真向新老客 户发出促销函。
PATTERNS & USEFUL SENTENCES
寄产品资料
1. Enclosed please find a price list. 随附报价单，请查收。
2. We are pleased to enclose our quotation list with the illustrated catalogue.
1. 新客户开启业务 2. 老客户开启业务
就卖方而言，通常将自己最新产品目录或价目表发送给 买方，或邀请老客户来公司参观选购，或邀请老客户参加即 将举办的商品交易会或博览会等，洽谈新的一笔业务。
就买方而言，可以在完成一笔交易后，继续下订单， 或到公司或交易会、博览会参观后，洽谈新的一笔业务。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
1. 新客户开启业务
Unit 2 商务英语
Detail study of the text
8. They are crackpots, dreamers, unemployables. Crackpot: a. 想入非非的, 不切实的n. 疯子, 怪人, 狂想家 Only a crackpot would undertake the task.
1
2 3 4 5 6 7 8
墨西哥
美国 美国 法国 美国 印度 西班牙 巴西
740亿
560亿 500亿 410亿 395亿 311亿 310亿 300亿
9
10
印度
美国
270亿
265亿
信实工业集团
沃尔玛
Detail study of the text(p1)
1. Entrepreneur: a person who starts or organizes a commercial enterprise, esp one involving financial risks An archetype of the successful entrepreneur. entrepreneurial: adj. entrepreneurial skills
How to make a million
• • • • 1.start off rich 2.do badly at school 3.lose a parent 4.be beautiful
Pre-reading questions
What traits does most entrepreneurs have in common? Or what makes a successful entrepreneur?
Detail study of the text
新编剑桥商务英语unit-2全篇
research and development and manufacturing [,mænjə'fæktʃərɪŋ]研发和生产
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
商务英语基础课件Unit 2Arranging Appointments(安排会晤)
agreement. Would it be possible for us to meet sometime tomorrow morning? B: I’m afraid I won’t be available tomorrow morning. What about 2
Drills
Drills 1. Drills 2. Drills 3. Drills 4. Drills 5. Drills 6. Drills 7. Drills 8.
Unit 2 Arranging Appointments
Drill 5.
A: Mr. Paula, I’m calling to confirm an appointment with you. Your secretary, Miss Chen made it with me the day after tomorrow.
B: OK. Is it at 10:00 Friday morning at my office? A: That’s right. B: No problem. I will be expecting you. A: So see you then.
B: Certainly. I think it’s also their hope to start business with you. A: That sounds encouraging. When do you think you could arrange the meeting? B: Don't worry. I shall certainly do it to your satisfaction. A: I appreciate it. B: I’ll first let them know of your intention. And then I’ll make
Drills
Drills 1. Drills 2. Drills 3. Drills 4. Drills 5. Drills 6. Drills 7. Drills 8.
Unit 2 Arranging Appointments
Drill 5.
A: Mr. Paula, I’m calling to confirm an appointment with you. Your secretary, Miss Chen made it with me the day after tomorrow.
B: OK. Is it at 10:00 Friday morning at my office? A: That’s right. B: No problem. I will be expecting you. A: So see you then.
B: Certainly. I think it’s also their hope to start business with you. A: That sounds encouraging. When do you think you could arrange the meeting? B: Don't worry. I shall certainly do it to your satisfaction. A: I appreciate it. B: I’ll first let them know of your intention. And then I’ll make
商务英语综合教程杨翠萍主编第三册Unit_2
2. What do you think are the criteria of a successful entrepreneur? • Total capital of his business • High rate of profit margin • Sales value • Technological advancement level • Corporate culture • Realization of social responsibility • Number of branches in overseas market • Market share • To be a listed company
1. What is an entrepreneur? • a person who sets up a business or businesses, taking on greater than normal financial risks in order to do so企业家，企业创办人 • ■a promoter in the entertainment industry • （娱乐业的）承办人，主办者
Paragraph 13-15
• What does the writer mean by having confidence in his venture? • Cite Chinese food industry for example to show that this point is not a belief of the entrepreneurs (三鹿、湖南茶油，圣元，冠生 园，奥康皮鞋） • Is it a problem of corporate integrity/ or simply a problem of quality?
商务英语口语实训Unit02 Business Reception
All products have to pass strict inspection before they go out. No one can match us so far as quality! 所有产品出厂前必须要经过严格检查。就质量而言， 没有任何厂家能和我们相比！
Key Word(s): impression
B: The Chinese cuisine is one of the world recognized celebrity dishes, it has a long history, and it was favored by the people of the world.
A: Right. You get the chance to try the dishes I recommended. B: Wow my mouth is watering.
Classroom Activity 1 1. The first impression a guest has of a hotel is the
way the doorman or the clerk greets him/her. Usually a guest forms his opinion of the hotel by the reception he first receives. Discuss the two topics with your partners: (1) Tell some ways to make a guest feel welcome. (2) Why is a guest’s first impression of the hotel important?
Tips
Key Word(s): impression
B: The Chinese cuisine is one of the world recognized celebrity dishes, it has a long history, and it was favored by the people of the world.
A: Right. You get the chance to try the dishes I recommended. B: Wow my mouth is watering.
Classroom Activity 1 1. The first impression a guest has of a hotel is the
way the doorman or the clerk greets him/her. Usually a guest forms his opinion of the hotel by the reception he first receives. Discuss the two topics with your partners: (1) Tell some ways to make a guest feel welcome. (2) Why is a guest’s first impression of the hotel important?
Tips
BEC 剑桥商务英语中级(第三版)讲义MODULE 2
MODULE 22.1 Company benefitsTask 1 Exam Practice: Speaking Test—Part 2Task 2 Business Skills: Presenting your companyTask 3 Exam Spotlight: Writing Test—Part 1T ask 1: Speaking T est—Part 2I.Speaking PracticeThere’re a number of points to consider then arranging in-house training. The first thing is the training needs of staff. As we know, the object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless and a waste of time.The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperience and non-professional trainer.In addition to that, length of training should be well-planned. It cannot be too long or too short.A lengthy training may be tedious and exhaustive; while too short training may be fruitless.OK, I think that just covers everything. Thank you!When selecting applicants for a job, the first thing to consider is their personal qualities. A candidate with relevant qualities can ensure that he or she has the required abilities, knowledge or techniques pertinent to that job. And companies don’t have to prepare further training for them when they start work thus reduces costs.Secondly, a candidate needs to have previous working experience, since a person with lots ofacademic certificates may not know how to cope with real situations. However, a candidate with experience will find it much easier to adapt himself or herself to the work environment and to play his or her role.Apart from these, you also need to consider the communicating ability of the candidate. By communicative skills, we mean having the ability to express ideas clearly, be cooperative and get on well with other people which will be very important for him or her to play a good part in the team work.Well, that’s all my points. Thank you!T ask 2: Presenting your companyTask 1) Vocabulary—Company termsReference expressionsnew-hire training 新员工培训orientation新员工培训，迎新会vocational training / professional training职业培训management training管理培训develop a good training program to keep the staff motivated通过开发良好的培训计划来提高员工的工作热情Many entrepreneurs see to view employee training and development as more optional than essential … a viewpoint that can be costly to both short-term profits and long-term progress许多企业家认为员工的培训和发展可有可无，而非至关重要，认为这对公司的短期利益和长远发展来说代价太高。
商务英语课程课件Unit2
● Telecommunications / Media ● Vehicle manufacturing ● IT / Electronics ● Engineering ● Construction ● Pharmaceutical ● Energy ● Airline ● Other
Can you match the types of business in the box to the pictures?
2.1.2. Listen to the first part of a talk about ACT Systems
Corporation and complete the following fact sheet.
ACT Systems Corporation
Headquarters in __S_a_n_F_r_an_c_is_c_o_ Specializes in __m_e_c_h_a_ni_ca_l_t_es_t_in_g_&__si_m_u_la_ti_o_n_e_q_ui_p_m_e_n_t __ Factories located in ___U_S, Britain , ___F_r_a_nc,e___G_e_r_many
1） When it was started or founded and who its founder was. 2）What is the company’s line of business? 3）What products it makes or what services it provides. 4）Its sales figures. 5) Its structure. 6）How many people work for it: how many employees it has. 7）Where its headquarters are: where it is based. 8）Whether it does business overseas. 9）Where its factories or plants are located (if it’s a manufacturing company). 10）How many branches or retail outlets( shops) it has (if it’s a retail organization). 11）Whether it sells business-to-business, or whether it’s a retail organization selling to
商务英语综合教程第三册课件 Unit 2 International Marketing
An Integrated Course in Business English
商务英语综合教程 （第三册）
Unit 2 International Marketing (1)
Warm-up Activities Notes of Text Text Analysis Exercises Writing
Company Logo
Unit 2 International Marketing (5)
• 7. kiosks：该词源于土耳其语，原意为路边无人 看管的书报摊，现引申为一种自助的概念：自助服 务机，信息服务亭。提供产品或储存信息及提供媒 体展示的自助式服务设备（self-service devices）。具体来看，这种自助式服务设备整合 了各式软硬件设备，以影片、图片、文字、音乐等 多媒体数据库形成的互动环境，提供各类产品贩售 或是信息服务。
Company Logo
Unit 2 International Marketing (2)
Warm-up Activities
1. Pair work
Explain how companies identify attractive market segments and choose a target marketing strategy.
Company Logo
Unit 2 International Marketing (7)
(1) Are you ready to participate in the mad shopping frenzy that we partake in every year, not only on Black Friday but all holiday season long?
商务英语综合教程 （第三册）
Unit 2 International Marketing (1)
Warm-up Activities Notes of Text Text Analysis Exercises Writing
Company Logo
Unit 2 International Marketing (5)
• 7. kiosks：该词源于土耳其语，原意为路边无人 看管的书报摊，现引申为一种自助的概念：自助服 务机，信息服务亭。提供产品或储存信息及提供媒 体展示的自助式服务设备（self-service devices）。具体来看，这种自助式服务设备整合 了各式软硬件设备，以影片、图片、文字、音乐等 多媒体数据库形成的互动环境，提供各类产品贩售 或是信息服务。
Company Logo
Unit 2 International Marketing (2)
Warm-up Activities
1. Pair work
Explain how companies identify attractive market segments and choose a target marketing strategy.
Company Logo
Unit 2 International Marketing (7)
(1) Are you ready to participate in the mad shopping frenzy that we partake in every year, not only on Black Friday but all holiday season long?
《商务英语综合教程》 Unit (2)
1. school
a building where young people receive education
2. hospital
3. farm
4. office
5. factory
6. supermarket
A. Brainstorming
Please find out people that will appear in the certain workplaces and fill in the following blanks. For example, we can find teachers and students at school.
stick together and achieve business success.
5. We could lose our most
worker, maybe even have to close
the club for a while.
Section A Vocabulary
Complete the following sentences with the words given.
2. What type of people is regarded as the right staff? 3. How can we encourage personalization according
to the passage? 4. What does the author mean by “Give them the
Additional Reading
3. Technology
It goes without saying that the office should be wired to support Wi-Fi to maximize the flexibility of the space. The positioning of your office no longer needs to be dictated by where the network connection and outlets are located. Of equal importance is making sure your office technology supports employees who work from home – either occasionally or regularly. Making it possible to access files anytime and anywhere, as well as using video conferencing and other collaborative meeting technologies, is part of the flexible office design process.
商务英语初级Unit2课件
Golden Tips of Global Leaders & CEOsI’ve always found success by having happiness in my life, and this applies as much to your personal life as it does to your professional life. If you go to work everyday and you’re not enjoying it, then you’d better find another career. I feel tremendously fortunate because for many years—I’ve found happiness in both.——Don Carty, American Airline (about happiness)Unit 2 Letters, faxes and memos2.1 Communicating in writingAThe different forms of correspondence shown areFax ; airmail（航空）; first class post（优先投递）; handwritten lettertyped letter ; internal memo ; postcard（明信片）; (on the computer screen) B:Post-It TM note（便签）; magazinedo preparation : make preparationThe size of each class will be limited to 12 participants. 每个班仅限12人。
请尽量在10分钟之把话说完。
Try to limit your talk to ten minutes.start up 创办，开始从事; 误会misunderstanding ; what if 如果…将会怎么样？如果这是真的又怎么样？What if it’s true? ; how about…? （你认为）…怎么样？How about putting off the meeting? 延期开会，怎么样？ELS : English Language School ; 口试oral test ; relative merits 相对的优点…let’s say Wednesday? …咱们假定星期三怎么样？say: 假定，比如说我们假定他在撒谎。
新编商务英语综合教程第二版Unit-2
Unit 2 Business Communication
II. Listen to Passage Ⅰ for the second time with your focus on the questions you have raised (if there are any) and then decide whether the following statements are TRUE (T) or FALSE (F). If it is false, please make corrections accordingly. You can take notes while listening. 1. If you want your employees to share their feelings and opinions with you, you must listen to them._T__
Unit 2 Business Communication
➢ lingo: a characteristic language of a particular group (as among thieves) 行话，术语
➢ nip ... in the bud: 消灭在萌芽状态 ➢ manual: a small handbook手册 ➢ succinctly: with concise and precise brevity; to the point简
Difficult Words and Expressions
➢ up to par: 达到标准 ➢ disciplinary: relating to discipline in behavior 有关纪律的 ➢ rephrase: to express the same message in different words
商务英语Unit Two
会议结束时作总结或宣布散会 Let me take a minute to sum up the main points of this discussion. If nobody wants to add anything, we can draw the meeting to a close.
A traditional oil company has decided to reorganise as a shamrock organisation in order to cut cost. Work in small groups and discuss these points. 1. which of these jobs should you keep in the core?
Additional listening--Globalization Trend
Strategic planning, training, cleaning, sales, catering, administration, travel bookings
Word families
Task: build word families for each of these words. employ, special, represent, organize, manage
Account, computer programmer, geologist, personnel manager, chief executive officer, lawyer, secretary, company doctor
2. Is it better to use self-employed workers or a flexible labour force to do the non-core jobs? Why? 3. Which of these functions should you keep in the core?
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Case 8: Don’t want to take a message to avoid mistakes
• May I leave a message？ • You know what？ My English is not that great, and I don’t want to miss anything. Would you mind calling back later？ I’m sorry. • If you don’t mind, could you please call back and leave a message on the answering machine？ My English is not very good.
Sample Dialogue
• Guangdong Textile, good morning. • Good morning, this is Lisa of International Corporation in Los Angeles. Could I speak to Mr. Liu, please? • I’m afraid he’s out on business. Can I take a message? • Thank you. Yes, please. If you’re sure it’s no trouble, can you ask him to call me back? • Of course. Wait a minute so I can get a pen…Yes, please. • My name is Lisa Alicia. • Could you spell that? • Yes, that’s L-I-S-A and A-L-I-C-I-A. Lisa Alicia. • Lisa Alicia.
• • • • • • May I speak to Mr. Gates？ He’s not here right now. He’s out. He’s in a meeting right now. You’ve just missed him. He’s just stepped out.
Case 3: Would you leave a message?
• • • • • • Is Daisy there？ This is she. You’re speaking/talking to her. This is Daisy. That’s me. Speaking.
Case 2: The person wanted on the phone is not here at the moment
Case 9: Someone else is wanted on the phone
• • • • • Is Brandon there？ Yes, he is. One moment, please. Hold, please. Hold on, please. Let me see if he’s here. Hang on. O.K.？
Answering Machine
• Hi！ This is Abby. I’m not home right now. Please leave a message. • Hi！ This is 555-5555. Were not here. Please leave your message. Thank you. • Hi！ This is Brenda. I can’t come to the phone at this time. Please leave a message and I’ll call you back as soon as possible.
Business English
Unit Two
王华玲
Part One
Speaking
Background Information
电话往来是现代商务交往的重要手段，绝大多数外贸公 司都无法离开电话进行商务活动。但与日常生活打电话不同 ，打商务电话有其独特的礼节和技巧。 电话谈话属口语交际。但由于电话本身的特点，电话用 语又区别于一般日常交际用语。打电话时，谈话的双方都无 法用面部表情和手势表达自己的思想；另外，打电话还受到 时间的限制，也就是说，我们不能像平时面对面聊天那样， 时间可以自己控制，因此，也就难免会产生交际的误会。因 此，打电话时要求声音清晰，语言简练、明了，措辞恭敬。 在日常商务电话往来中，掌握一些接打电话的基本技巧是非 常必要的。这些技巧包括如何应对陌生、紧急的来电，
Case 5: Where is he/she?
• Do you have any idea where he is？ • Sorry. I don’t know. • He’s at work right now. Do you want his phone number？ • Sorry. I have no idea. Would you try his mobile?
用英语接电话时，不能使用“Hello，hello…‖，这是不 礼貌的。“Hello”习惯上只能用一次。为例避免对方 的尴尬，可以主动地说： May I know who is calling/speaking? Is there anything I can help? Is there anything I can do for you? Can I help anything? What can I do for you? 5. 如果接电话的人正好是打电话的人要找的人，可以说： This is he/she. Yes, it’s me. Yes. May I know who’s calling?
Hello, Is Mr. Smith of ABC Corporation there? Is Mr. Smith available, please? My name is Liu Zhong from Central South University. 3. 请求电话接线员转接电话，常用的礼貌用语有： Could you put me through to Mr. Smith, please? I would like to talk to Mr. Smith, the General Manager of your company. Good morning. Can I speak to Mr. Smith of HR Department? 4. 接电话的礼仪最重要的就是第一印象。一拿起电话，应 该先礼貌地问候一声“Good morning”或“Good afternoon”，并报出自己的单位、部门或个人的名字， 一气呵成。
• Can I talk to Mark？ • He’s out on his lunch break right now. Would you like to leave a message？ • He’s not available right now. Can I take a message？
Case 7: Ask for repetition
• When he comes back, can you have him call me at (206) 5551212？ • Can you repeat again, please？ • (Say) Again, please？ • Pardon？ • Once again, please？ • I’m sorry？
Cultural Tips-Business Calls
1. 拨打国际商务电话，为了能更清楚、更详细、更有效地 说明你想要了解的信息资料，列一个谈话的内容清单， 这样不仅能帮助你节省时间，易于表达，同时也可以避 免遗忘一些重要的内容。 2. 打电话常遇到“Yeah”，“Hello”，“Yes”之类的简 短回答，如果你想等对方先说话，可能等到的是对方挂 上了电话，这会令双方感到尴尬。因此，打电话的人可 以主动出击，常用的句子有： Good afternoon. I’d like to speak to Mr. Smith of Accounting Department. Hello, this is Liu Zhong from Central South University.
Case 10: The caller has dialed a wrong number
• Can I speak to Alexander Walker？ • Alexander Walker？ I’m sorry, but there’s nobody here by this name. • I’m sorry. I’m afraid you’ve got the wrong number. • What number did you dial？
Other Cases
• Can you put Daisy back on？ I forgot to tell her something. • Sure. I’ll go to get her. • Paul, can you answer the phone？ I’m busy. • Can you get it, Paul？ My hands are tied. • Did it go through? • Nobody answered. • I got the answering machine. • The line was busy. • I got the busy signals……
如何处理抱怨、无理取闹的电话，等等。还应注意，打 完电话时，若对方是重要的客户、女性客户或长辈，应该先 让对方挂电话。总之，通电话时一定要态度友善，语调温和 ，讲究礼貌。掌握恰当得体的接打电话技巧有助于改善双方 的商务关系，促进商务发展。
Case 1: You are the person wanted on the phone