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剑桥商务英语BEC高级阅读题精讲

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剑桥商务英语BEC高级阅读题精讲

为了让大家更好的准备商务英语BEC考试，给大家了商务英语BEC高级阅读题精讲,下面就和大家提供，来欣赏一下吧。

Read the article below about expanding a retail business.

Choose the correct word to fill each gap from (A, B, C or D)

on the opposite page.

For each question 21-30,mark one letter (A, B, C or D) on

your Answer Sheet.

There is an example at the beginning, (0)

Should you open a second branch?

Choosing to expand your business by opening a second

location can be one of the best decisions you’ll ever (0),

or one of the worst. Before you (21) at a decision, there

are several things you should check to see if you are ready

to take this big step towards expansion.

Firstly – your cash flow. Like starting up any business, a

second location (22) a large initial investment and usually

takes a long time to turn a profit. Look at your firm’s

aounts carefully. If these (23) that you cannot afford a

long-term drain on your financial resources, then it is

probably better to wait.

Secondly – your personnel and systems. If you don’t have

a management team (24) place already, you should probably

think about establishing one before opening a second branch.

The same (25) in the case of operating systems and controls. The better organized your business now, the better

organized your second location will be, too.

Also, you need to think about your market. Is your current

site doing as much business as it can (26), or are there

ways you could grow without opening a second branch? Try

expanding internally first. Similarly, don’t (27) that

just because your business is suessful in one town, it will

immediately sueed in a (28) munity. Research your potential

markets before setting up shop, and (29) your new branch to

answer the specific needs of these markets.

Finally, be realistic about the time you need to invest to

make a second location work. You don’t want to take (30)

so much work that you can’t honour your mitments.

Example :

A have B decide C do D make

0 A B C D

21 A arrive B e C reach D approach

22 A contains B includes C involves D consists

23 A tell B present C show D exhibit

24 A at B in C by D to

25 A applies B refers C concerns D relates

26 A deal B hold C handle D cope

27 A assume B trust C rely D count

28 A connecting B neighbouring C surrounding D matching

29 A invent B amend C design D innovate 30 A through B up C down D on

Read the text of the job advertisement below.

In most of the lines 41 - 52 there is one extra word. It is

either grammatically incorrect of does not fit in with the

sense of the text. Some lines, however,are correct .

If a line is correct, write CORRECT on your Answer Sheet.

If there is an extra word in the line ,write the extra word

in CAPITAL LETTERS on your Answer Sheet .

The exercise begins with two examples, (0) and (00) .

0

Example :

MERCIAL DITECTOR REQUIRED

0 We are a dynamic and ambitious food manufacturer

supplying the grocery sector

00 and are entering an extremely exciting period of new

change as we focus on our

41 strategy how to achieve market leadership. We are at

present seeking a new

42 mercial director. If you are the type of a person who

can demonstrate the

43 energy and insight to drive a business forward looking

as part of a team, this may

44 well be the perfect opening for you. We need appoint a

mitted professional who 45 will assume full responsibility for the pany’s entire

mercial operation. The

46 mercial director will have report directly to the

general manager and will be

47 expected to provide with both leadership and hands-on

coaching to the staff. This

48 high-profile role will involve in the implementing and

developing of mercial

49 strategies that will make maximize the profitable growth

of the pany. The

50 person appointed will already have demonstrated sure

suess at a senior

51 mercial level for a minimum of three years time in a

food manufacturing

52 pany and will possess exceptional leadership qualities

and mercial skills.

0 Lack of self-confidence will put you at a disadvantage in

a negotiation .

0 A B C D E

1. This pany has been involved in diversifying its business

activities.

2. Although this pany is doing well, it has a number of

internal difficulties to deal with

3. This pany has reduced the profits it makes on individual

items

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剑桥商务英语高级(BEC3)阅读真题3

剑桥商务英语高级(BEC3)阅读真题3

剑桥商务英语高级(BEC3)阅读真题3

Questions 15 - 20

· Read the following article on recruiting and managing staff and the questions on

the opposite page.

· Each question has four suggested answers or ways of finishing the sentence, A, B,

C and D.

· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.

As a manager in the service industry sector, I’ve looked at hundreds of CVs in my

time. They are not necessarily the bland documents some bosses might think they are!

They are full of little pointers towards individuals personalities and suitability for the

job. The first thing I always look at is an applicant s employment record. I check for

continuity and stability. If somebody has a long list of previous jobs, all of varying

length, alarm bells start ringing. Rather than an irregular route from job to job, what I

剑桥商务英语BEC高级阅读真题

剑桥商务英语BEC高级阅读真题

- 1 -

剑桥商务英语BEC高级阅读真题

PART ONE

Questions 1 - 8

· Look at the sentences below and at five passages taken from a book about famous

management thinkers on the opposite page.

· Which passage does each sentence refer to?

· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.

· You will need to use some of these letters more than once.

Example:

He has developed his own company to promote his work.

0 A B C D E

1 Others in his field think very highly of him.

2 His ideas have spread beyond the business world.

3 He felt that people should be able to enjoy their work.

4 His ideas are more complex than they seem.

5 He did a variety of interesting things before writing his books.

6 His most successful book was written with a colleague.

7 He is particularly skilled at forecasting important developments.

商务英语高级阅读模拟试题精讲(2)

商务英语高级阅读模拟试题精讲(2)

商务英语高级阅读模拟试题精讲(2)

Although it is nothing new for companies to build relationships with customers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relationships with clients on a much larger scale, and this more sophisticated kind of operation is known as relationship marketing. Relationship marketing aims to

increase sales through deliberate efforts to retain customers and promote two-way communication with them – and new technology has make communication possible with a for larger customer base than before. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.

The building of good personal relationships with customers is usually integral to the management of small businesses, and owners of small corner shops clearly illustrate the essence of relationship marketing, although the technology

剑桥商务英语中级考试历年真题阅读精讲

剑桥商务英语中级考试历年真题阅读精讲

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剑桥商务英语中级考试历年真题阅读精进

注：这里讲解的题目是人邮版第四辑真题TEST 1 阅读部分的Part one.

Questions 1-7

Look at the statements below and the article about the development of future business leaders on the opposite

page.

Which section of the article (A, B, C or D) does each statement (1-7) refer to?

For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.

You will need to use some of these letters more than once.

1 Managers need to take action to convince high-flyers of their value to the firm.

2 Organisations need to look beyond the high-flyers they are currently developing.

3 There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.

4 Managers need expert assistance from within their own firms in developing high-flyers.

5 Firms currently identify high-flyers without the support of a guidance strategy.