unit8世纪英商务英语综合专业篇II第五版

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世纪商务英语综合教程专业篇II Unit 2

(2) One negative aspect of using _c_re_d_i_t_c_a_r_d_s instead of cash is that you don’t feel like you’re spending real money. The _p_le_a_s_a_n_t_f_e_e_li_n_g_s you experience when you purchase the item are _d_is_c_o_n_n_e_c_te_d_ from the unpleasant or painful feelings of making the payment when you get the credit card statement.
Unit 2 Consumer Psychology
Text A
Unit 2 Consumer Psychology
Text A
The black box model considers the buyer’s response as a result of a conscious, rational decision process, in which it is assumed that the buyer has recognized the problem. However, in reality many decisions are not made in awareness of a determined problem by the consumer.
Eye tracking research suggests that consumers specifically direct their attention to products with eye-catching properties such as shape, color or brand name. This is due to a pressured visual search where eye movements accelerate and saccade minimize, thus resulting in the consumer quickly choosing a product with a “pop out” effect. This suggests that efficient search is primarily used concluding that consumers do not focus on items that share very similar features. Thus the more distinct or maximally visually different a product is from surrounding products, the more likely it is to be purchased by the consumer. In the past decade, there has been extensive research into how companies can maximize sales using psychological techniques, derived from visual search, to determine how products should be positioned on shelves.

世纪商务英语阅读专业篇II第五版 (1)

Development ( J ) 5. the International Development Association ( B ) 6. grace period ( D ) 7. debt distress ( E ) 8. sustainable development ( F ) 9. developing country ( G ) 10. financial and technical assistance
Lin began his service at the World Bank in June 2008, where he guided the bank’s intellectual leadership and played a key role in shaping the economic research agenda of the institution.
Omitted.
Reading Skill Focus
II. Match the English phrases to the Chinese equivalents.
( I ) 1. international economic institutions ( A ) 2. the World Bank ( H ) 3. the Millennium Development Goals ( C ) 4. the International Bank for Reconstruction and
The 60-year old economist is now likely to return to his former role as a professor at the China Center for Economic Research at Peking University, where he served for 15 years as the founding director before joining the World Bank.

世纪商务英语写作训练第五版第二单元答案

世纪商务英语写作训练第五版第二单元答案1、Then the speaker _____the various factors leading to the economic crisis. [单选题] *A.went onB.went afterC.went into(正确答案)D.went for2、I haven’t met him _____ the last committee meeting. [单选题] *A. forB. since(正确答案)C. atD. before3、____ is standing at the corner of the street. [单选题] *A. A policeB. The policeC. PoliceD. A policeman(正确答案)4、—______ —（）[单选题] *A. How long did you stay there?B. How much did you pay for the dress?C. How many flowers did you buy?(正确答案)D. How often did you visit your grandparents?5、Mary _____ be in Paris. I saw her just now on campus. [单选题] *A. mustn'tB. can't(正确答案)C. need notD. may not6、We need two ______ and two bags of ______ for the banana milk shake.（）[单选题]*A. banana; yogurtB. banana; yogurtsC. bananas; yogurt(正确答案)D. bananas; yogurts7、—Judging from ____ number of bikes, there are not many people in the party.—I think so. People would rather stay at home in such _____ weather. [单选题] *A. the, aB. a, /C. the, /(正确答案)D. a, a8、Julia’s on holiday in Shanghai _______. [单选题] *A. in a momentB. after a momentC. at the moment(正确答案)D. at any moment9、Bob used ______ on the right in China, but he soon got used ______ on the left in England.（）[单选题] *A. to drive; to driveB. to drive; drivingC. to driving; to driveD. to drive; to driving(正确答案)10、What _______ would you like, sir? [单选题] *A. otherB. else(正确答案)C. othersD. another11、( ) _____ New York _____ London have traffic problems. [单选题] *A. All…andB. Neither….norC. Both…and(正确答案)D. Either…or12、--It is Sunday tomorrow, I have no idea what to do.--What about _______? [单选题] *A. play computer gamesB. go fishingC. climbing the mountain(正确答案)D. see a film13、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)14、4．—Alice’s never late for school.—________. [单选题] *A．So am I.B．So was I.C．Neither am I. (正确答案)D．Neither have I.15、My daughter is neither slim nor fat and she’d like a _______ skirt. [单选题] *A. largeB. medium(正确答案)C. smallD. mini16、73．The moonlight goes ____ the window and makes the room bright. [单选题] *A．acrossB．through(正确答案)C．overD．in17、--What would you like to say to your _______ before leaving school?--I’d like to say"Thank you very much!" [单选题] *A. workersB. nursesC. waitersD. teachers(正确答案)18、—______ is the concert ticket?—It’s only 160 yuan.（）[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long19、_______ your help, I can’t finish my job. [单选题] *A. withB. without(正确答案)C. inD. into20、22．______ is convenient to travel between Pudong and Puxi now. [单选题] * A．It(正确答案)B．ThisC．ThatD．What21、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *A. doB. doneC. to do(正确答案)D. doing22、These oranges look nice, but _______ very sour. [单选题] *A. feelB. taste(正确答案)C. soundD. look23、The bookstore is far away. You’d better _______ the subway. [单选题] *A. sitB. take(正确答案)C. missD. get24、—Could you please make the bed?—______.（）[单选题] *A. Yes, I wasB. No, I don’tC. Sure, I’ll do it(正确答案)D. No, that’s no problem25、62．--There is? ? ? ? ? sale on in the shop today. Let’s go together.--Please wait? ? ? ? ? ?minute. I’ll finish my homework first. [单选题] *A．a; theB．a; a(正确答案)C．the; aD．the; the26、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any27、46．The pants look cool.You can ________. [单选题] *A．try it onB．try on itC．try them on(正确答案)D．try on them28、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)29、While I _____ the morning paper, a headline caught my eye.. [单选题] *A. have readB. was reading(正确答案)C. had readD. am reading30、The man called his professor for help because he couldn’t solve the problem by _______. [单选题] *A. herselfB. himself(正确答案)C. yourselfD. themselves。

新世纪高职高专综合英语 2 unit 8

proposition n.
① a subject for discussion or analysis; a statement that consists of a carefully considered opinion or judgment 观点，见解，主张 e.g. The store owner decorated his store in a special style to show an unusual proposition to customers.
Advantages
Products
from around the world can be purchased, by comparing details and price of the items. An item which is a regional specialty can be bought online without going in person to that location. In most occasions, the prices are cheaper online than in the high street stores. Online shoppers can send gifts to family members or friends as a surprise. It also saves the time of buying the gifts in high street, packing it carefully and shipping the gift.
Disadvantages
Identity
theft is the most key worry for those who fear about online shopping. if consumers do not pay attention to the credibility of online stores, they might get cheated.

世纪商务英语阅读教程2 (基础篇)unit 8

Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
B:Let’s Try
Reading Skill Focus
Comprehensive Reading
Getting the Most of Meetings
Text : A
One aspect of business life which many managers are unhappy with is the need to attend meetings. Research indicates that managers will spend between a third or half of their working lives in meetings. Although most managers would agree that it is hard to think of an alternative to meetings, as a means of considering information and making collective decisions, their length and frequency can cause problems with the workload of even the bestorganized executives. Meetings work best if they take place only when necessary and not as a matter of routine. One example of this is the discussion of personnel or career matters between members of staff and their line and personnel managers[1]. Another is during the early stages of a project when the team in charge of the project needs to learn to understand and trust one another.

世纪商务英语阅读教程(专业篇II)

determined for the investment. ◇ A financial manager is responsible for existing assets,
especially , current assets.
Financial Management
The Financing Decision
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
Financial Management
The Dividend Decision
◇ The dividend decision is the third important decision.
◇ The dividend decision includes the percentage of earnings for cash dividends.
★ People buy old age insurance to support themselves after they retire.
Insurance
Reasons for Insurance
Losses sometimes unavoidably occur in one’s life because of various reasons.
in a car accident.
Insurance
The Importance of Insurance

世纪商务英语综合教程专业篇II Unit1[教学]

points of the more humane way of Chinese management. private and in a confidential
absolutely superior
More and more American business executives
Unit 1 Management
A. Different educational background. B. Different cultural traditions.
C. Different corporate organization.
3. According to the speaker, which one is more humane about business
Text A
1. Reading
Read the passage about the marketing concept and answer the following questions.
1. Why does the writer describe the image of a boss in his office? How does the writer think of the boss?
Unit 1 Management
Text A
Management by Wandering Around (MBWA) ,Picture a boss in a lavish office with sumptuous leather furniture and woodpaneled walls. He’s sitting behind a huge desk full of important work that needs his attention. He’s far too busy to be concerned with anything outside his office walls: there’s enough happening within! ,This type of boss can be intimidating and unapproachable. Yet, this is a common scenario in many organizations. ,What type of boss would you like to be? Do you want to be remote and bask in your own importance? Or do you want to know what’s happening out there “in the trenches”? ,As a boss, you can be admired for your wisdom, knowledge and expertise without being distant and disconnected. ,If you build a wall around yourself, your team may not gain from your experience, and this can undermine problem solving and decision making. Being connected can be a major factor for success: The more connected you are, the better you can understand what motivates members of your team, analyze what’s really going on, and find solutions that meet the needs of your people and your company.

世纪英语综合教程ii（第五版）

世纪英语综合教程II（第五版）教案授课主要内容Unit One Traveling Around (1st and 2nd hours)Warm-upTask 1 Famous interesting places in the world.Objective: Ss can make brief introductions of these interesting places in the pictures.Steps:• Ss look at the pictures.• Ss make introductions of these pictures as detailed as possible.• Ts give more detailed information about these interesting places and ask Ss to retell.Task 2 How many interesting places have you been to?Objective: Ss can list the interesting places they have ever been to and introduce them to class. Steps:• Ask Ss to make a list of interesting places they have been to.• Ss introduce one or more of these places they list on the text-books.Listening &SpeakingTask 1 I have been to Australia.Objective: Ss can understand the conversation and fill in the blanks with correct information. Steps:• Play the script two times.• Ask Ss to listen carefully and fill in the blanks.• Ask Ss to tell the class their answers.Answers:Weather: warm in winter.People: 1) always seem happy;2) be warm to each other.Country: it is really a wonderful place for visitors.Accommodation: 1) living in: a home-stay family;2) food: very delicious.Communication with the home-stay family:1) talking about the students they had received before;2) sharing news and interesting stories.Task 2 Show your boarding cards please.Objective: Ss can understand the conversation and choose the best answers.Steps:• Play the script two times.• Ask Ss to choose the best answers.Answers: 1) B 2) A 3) C 4) A 5) BTask 3 Y ou have to go through the metal detector.Objective: Ss can understand the conversation and judge whether the statements are true or false. Steps:• Play the script two times.• Ask Ss to listen and understand the conversation and make correct judgments.• Ask Ss to tell the class their judgments.Answers: 1) F 2) F 3) F 4) T 5) TTask 4 What should a visitor do while traveling?Objective: Ss can understand the conversation and tick the information mentioned in the conversation. Steps:• Play the script two times.• Ss listen to the conversation and tick those statements mentioned in the conversation.• Ask Ss to give the answers.Answers: tick (∨ ): 1), 3), 4), 6), 7), 8)Task 5 Two capital cities of the two great countries.Objective: Ss can understand the passage and fill in the blanks with correct words or phrases.Steps:• Play the script three times.• Ss listen and give the correct words or phrases.• Ss give the answers, if their answers are not correct, Ts correct them.Answers: (1) sister cities (2) scientific (3) cooperation (4) experience (5) appreciate(6) People’s Republic (7) symbols (8) Chinatown (9) consequence (10) relationship Task 6 I went to Beijing with a tour group.Objective: Ss can make a conversation as required.Steps:• Ask Ss to form a pair.• Ask Ss to spend several minutes preparing for the conversation.• Ss present their conversations to the class.• Ts give necessary guidelines and help to Ss. Ts may invite three or four pairs to do the class presentation. If time doesn’t permit, assign the task as after-class assignments.Assignments1. Review what has been learned in Listening & Speaking;2. Preview Reading A in this unit.世纪英语综合教程II（第五版）教案授课主要内容Unit One Traveling Around (3rd and 4th hours)Reading APreliminary StageSteps:• Ask Ss to make pre-reading of Reading A;• Ask Ss to answer some questions concerning the theme of the reading, for example: What will the writer do to the experiences he got from different people in his travel? What will the writer keep doing till his last day? Why does the writer say he is lucky in his travel? Why does the writer consider Anna as being liberated and happy? What has the writer learned from Anna?• Ts introduce some necessary background information about the Reading.Reading text learning1. New words and expressionsObjective: Ss can read the new words and expressions correctly; remember these new words and expressions.Steps:• Ss listen to the new words and expressions.• Ask Ss to read the new words and expressions.2. Reading Text AObjective: Ss can understand the reading text, put it into good Chinese and grasp the important words, phrases and sentence patterns in the reading text.Steps:• Ts explain the reading text:Language points:Paragraph 6out of touch: not in regular communication with; not having information aboute.g. If we correspond regularly we will not be out of touch.Tom and Mary has been out of touch since they left college.be in touch with/keep in touch withe.g. We always keep in close touch with each other.contact n. touching or communicating; coming togethere.g. We are in contact with that international corporate.We can learn much by being brought into contact with other minds.Paragraph 7keep in mind: bear in mind; remember sth.e.g. Keep in mind that diligence is the key to learning English well.The teacher asked us to keep these grammar rules in mind.Paragraph 8come across: find or meet sb./sth. by chancee.g. I came across this old vase in a curio shop.In that misty morning, he came across a nice girl.Paragraph 9be reluctant to: be unwilling to; be disinclined; offering resistancee.g. He seems reluctant to help us.Mr. Green was reluctant to go to the supermarket because it was raining hard.Paragraph 10encounter n. sudden or unexpected meetinge.g. I had a frightening encounter with a snake when I had a walk in the woods.We still remember our first encounter with the hostile locals in that strange country.vt. meet sb. unexpectedly; find oneself faced by (danger, difficulty, etc)e.g. John encountered a robber when he went back home from work.It is inevitable to encounter difficulties in our English learning.Paragraph 11extent n. 1) degreee.g. To what extent do you understand the text?2) to a certain extent: partly; somewhate.g. If most of you fail in the exam, I think the teacher should to a certain extent take the responsibility.3) length; area; rangee.g. From the hill we can see the full extent of the park.I was amazed at the extent of his knowledge.alter vt. make or become different; change in character, appearance, etc.e.g. The ship is altering its course.These clothes are too large. They must be altered.course n. forward movement in space or timee.g. Are you able to figure out the course of events?Everybody will experience the course of life from cradle to grave.in course of: in process ofe.g. The subway is in course of construction.in the course of: duringe.g. In the course of our conversation, the phone rang.Paragraph 12befriend vt. make a friend of; be kind and helpful toe.g. He expressed his hope to befriend Tom and me.Anyone who wants to befriend me may enter my We-chat.Paragraph 14liberate vt. set freee.g. The long talk liberated the minds of the two man from prejudice.After the Civil War, a lot of black slaves were liberated.concrete a. 1) existing in material form; that can be touched, felt, etc.e.g. A lamps is concrete but its brightness is abstract.The song is in concrete music, that is, it is composed of re-arranged recorded natural sounds.2) definite; positivee.g. There is a concrete evidence that he was at the spot when the murder happened.Can you give us a concrete suggestion?n. building material made by mixing cement with sand, gravel, etc.e.g. The room has concrete walls.Paragraph 16philosophy n. 1) the search for knowledge, especially the nature and meaning of existencee.g. He specialized in moral philosophy when he was in Harvard.2) system of thought resulting from such a search for knowledgee.g. Don’t be a person without a philosophy.genuine a. true; really what it is said to bee.g. It is a genuine picture of Zhang Daqian.If you can show me the document bearing your father’s genuine signature, I’ll give it to you. Chinese translation of the reading text:时间太少，要看要做的事情太多1. 我曾和利兹的的士司机进行过交谈。

世纪商务英语听说教程专业篇II第五版 (5)

Extremely quickly.
4. What benefit will Bob Wilson get if he places a large order at the exhibition? A possibility of a discount.
Active Listening
Section A
Warming Up
3. Pair work. Make a dialogue between a visitor and an exhibitor. Pay attention to the good manners at a trade fair.
Active Listening
At a Trade Fair
to the booth by 90%. ( F ) 4. The training workshop is to attract buyers before the show. ( F ) 5. The passage is most probably taken from a newspaper.
Task One Listen to the recording and answer the following questions.
5. What will they do next?
Have a business talk with the sales manager.
Active Listening
waste valuable time never do business
2. What does Alice’s company trade in? Mobile phones.
Active Listening

世纪商务英语综合教程专业篇II unit5

and planning commissions.
With the increasingly complicated international and domestic economic situations, the various regions are making all-out efforts to improve their economies. And the change in the country’s economic structure shows that the gap of the economic development among different regions is gradually diminished. According to the experts, those less developed regions will be on the top of the list in the future, as they do play an important role in the country’s economic development. Big cities and economic regions will also start to play their roles in narrowing the gap and keep the economy developing at a sustainable pace.
already established a place for itself in universal curricula, in international economic conferences, in learned economic journals and in the thinking of policy-making institutions

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