学生用M4U1 Read导学案ing Advertising

池州华佑高级实验中学人本跨界大课堂自主学习型英语学道堂组姓名编号M4 unit1(04) 日期2017-05- 06 主备校长备课组高一英语组【佳句欣赏】(大声朗读三遍)：Give a dog a bad name and hang him. 众口铄金，积毁销骨。

【自研课导学】（时段：晚自习）预习内容及目标：预习课本P6-7的内容，借助字典查出所有的生词，理解P6单词后缀的用法，掌握P7有关销售和市场的单词。

【晨读课】 1. 大声朗读P5-13单词2. 大声朗读P6-7页课文.【展示课导学】(一)学习内容：M4 Unit1 Advertising Word power 第四课时(二)学习主题：1.掌握P6单词后缀的用法 2.掌握P7有关销售和市场的单词(三)定向导学·互动展示【训练课导学】1.时段：晚自习 2.时间：20’ 3.训练方式：独立，自主完成“日日清过关”巩固提升三级达标训练题姓名自评：师评：批阅日期：一、基础题单项选择1. — What are you going to do this weekend?— _____. If time permits, I may go to Shanghai with my friends.A. Don't mention itB. It doesn't matterC. Forget itD. It depends2. — Have you figured out how much the trip will cost? —$4,000, or _____ like that.A. anythingB. everythingC. somethingD. nothing3. The air quality in the city, ______ is shown in the report, has improved over the past two months.A. thatB. itC. asD. what4. — When did the computer crash?— This morning, while I ______ the reading materials downloaded from some websites.A. have sortedB. was sortingC. am sortingD. had sorted5. — Why do you choose to work in an international travel agency?— Well, you know, English is my _____. So it is my best choice.A. strengthB. talentC. abilityD. skill二、发展题阅读理解Holidays are really important. Many of us will have childhood memories of summer holidays where we were taken away from home to experience new environments and learn in different ways.But holidays are expensive and, for those on low wages or living on benefits，they are often unobtainable. Even the cheapest holidays require travel and other additional costs that are difficult for many families to meet.For working parents，the long summer break can be a very difficult problem for childcare. When an annual leave allowance amounts to only five weeks，there is a need to spread this across the year. Couples can find themselves taking leave in turn in order to care for children who are on holiday. For some，this makes even an affordable family holiday difficult.The schools that I visit in Nottingham are full of experienced staff committed togiving our children a caring and inspiring learning environment. The number of children receiving free school meals is quite large in Nottingham and many schools have breakfast clubs to make sure that children get a healthy start to the day. Most schools undertake programs of group or individual educational support. Schools also have an important role in safeguarding children、welfare through the ongoing touch and support with their pupils. During the long summer holidays，much of this is missed.While teachers are holidaying in the UK, many of their pupils spend the whole six weeks on the street where they live. The lack of free school meals for six weeks can result in pressure on a family budget and an inability to afford the inspiring experiences that help children to continue their learning.In setting out its plans for a five-term year, Nottingham City Council (委员会）is seeking to reduce the summer holiday down to four and a half weeks, with a. more balanced five terms of roughly eight weeks, each followed by a two-week break. We believe this will give real “down time" for school staff and pupils alike but will be short enough not to cause a real break in learning.We acknowledge that this change may be difficult for some school staff, particularly whose own children are educated in other authorities. However, this must be weighed against the benefits for city children for whom we all have the greatest duty of care.1. The passage is probably written by _____.A. an experienced teacherB. a working parentC. an inspired studentD. a city council member2. The underlined word “they" in the second paragraph refers to “____”.A. environmentsB. holidaysC. wagesD. benefits3. It is suggested in the passage that the summer break be reduced to _____.A. 2 weeksB. 4.5 weeksC. 5 weeksD. 6 weeks4. The plans for a shorter summer holiday will help students _____.A. obtain the cheapest holidays without additional costsB. get a chance to spend, six weeks a term with teachers in schoolC. benefit more from the caring and inspiring learning environmentD. have more school days to receive free school meals5. It can be inferred from the passage that _____.A. working parents can enjoy a five-week break to care for their childrenB. the suggested plans for a five-term school year can hardly be carried outC. the long summer holiday gives teachers and students real “ down time"D. some schoo l staff will say “ No" to the plans for a shorter summer holiday 今日心得：今日不足：【培辅课】（时段：附培辅单）疑惑告知：效果描述：21. D 22. C 23. C 24. B 25. A71. D 72. B 73. B 74. C 75. D。

Module 4 Unit 1 Advertising英语学考复习研讨单元复习——广告教学目标：1. 能够通过写作的方式论述本单元主题。

2. 复习本单元重点词汇和表达，并能够正确使用它们。

3. 能够独立完成与文本相关的学考题型的练习重点难点：复习与练习单元重点以便熟练应对学考题型及考点学法指导：自主识记，合作互助，巩固运用.★拓实基础★Step1写出下列重点词汇【独立自学】1.做广告v.2.广告n.3.欺骗vt/vi.4.福利n.5.有技巧的adj.6.清白的adj.7.（使）受益v./n. 8.说服vt.9.促进vt. 10.治愈vt.11.力劝vt. 12.智力n.13.把戏，恶作剧n. 14.高兴的，满意的adj.15.推荐vt. 16.使震惊vt.17.目的，目标n. 18.呼吁，有吸引力vi单词检测【巩固运用】advertisement welfare cheat skilful innocent benefit persuade promote intelligencePublic service a____________ play an important role in our daily life, which b______ the public a lot. However, not all advertisements are i________ ,some commercial advertisements try to c ____customers by using s_____methods, which affects the public w _____. So, use your i _________ and think about why you should buy the things the advertisement p ______.Step2写出下列重点短语【独立自学、合作互助】1.习惯做…2.对…做研究3.与…共享4.劝说某人做…5.相信6.付钱7.免费8.意识到9.欺骗…做10.对…满意11.上当. 12.评论…13.欺骗，作弄14.目的是，旨在15.过…的生活16.涉及，处理17.使受益，得益18.当提到短语检测【巩固运用】Exercise 1. Fill in the blanks with the proper form of the verb.1.In ancient times, people used to ______(go) to stores personally to buy what theywant, but now they are used to _______(buy) goods on line.2.Advertisements are used to _______(inform) people of the latest products orservice.3.Public service advertisements aim to ______(educate) how to lead better lives,however, some commercial advertisements are meant to __________(persuade) people _______(buy) what they promote.4.I didn’t mean ____________(discourage) you, I mean _______(face) failures and_________(overcome) difficulties along with you.Exercise 2. Fill in the blanks with prepositions.1.I did a research ____ making friends by chatting on line, I have some information to share ____ you.2.Some customers were pleased ____ what the producer said and paid____ the product he promoted.3.Don’t believe ____ what he said and fall ____ his tricks, for he always plays tricks ____ others and fool them ____ doing bad deeds.4. PSAs are run ____ free, and they deal _____ wide public concerns.5. If you comment _____ something, you give your opinion about it or you give an explanation for it.Step3 话题论述【合作交流、质疑解难】话题：What do you think of advertisements?1.小组内交流相关问题：Are you for or against advertisements?Do ads play a positive role or negative role in our life? Why?2.每个组员用一句话回答What do you think of advertisements?★拓展提高★Step4 翻译练习【合作交流，质疑解难】重点句型剖析,注意划线部分，朗读并背诵。

M4U1Reading导学案Learning aims:1.To memorize the new words and phrases in this article.2.To get a general idea about the text.3.To become familiar with the detailed information about the text.Important points:1.How to understand the text better.2.How to help the students finish all the exercises.3.How to help the students develop their creative, comprehensive abilities.Teaching procedureStep 1 Lead inStep 2 Fast reading1)What do ads try to persuade people to do?To buy a product or service, or to believe in an idea.2)What does PSA stand for?Public service advertisements3)What do PSAs aim to do?They aim to teach us and help us lead better lives.Step 3 Careful readingTask1 T or F1.Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in newspapers and on TV.4.PSAs and commercial ads use some of the same methods.mercial ads can often give us valuable information about how to live our lives.6.An ad warning people against smoking is an example of PSA.T F F T F TTask2 Some questions1.Where are advertisements usually found?They are usually found in newspapers and magazine,on the Internet, radio and television.2.Why are some of the advertisements clever according to the article? Because even if an ad doesnot lie, it does not mean it is altogether innocent.3.When did China begin a nationwide public service advertising campaign?China began thecampaign in 1996.4.Why should we follow the advice in PSAs?Because PSAs are meant to benefit the public, andby following the advice in PSAs, we can often learn a lot.Step 4 Reading strategy1.What is expository writing meant to do?It is meant to introduce you to basic information on a topic.2.What is its basic format?Introduction of the subject, examples and facts that develop or support the details, conclusion. Step 5 Discussion1. Do you think young people are easily persuaded by ads? Why or why not?2. What is the best PSA you have ever seen? Why do you think it is so good?Step 6 Homework1.Read the passage again and again.2.Try to keep the new words in mind.Language pointsDifficult sentences1. We are so used to them that we often do not even realize how many we see and hear in a day. So…that…引导结果状语从句，意为“如此···以至于···”常用句式：so +adj./adv.+thatso +adj. +a(n)+单数名词+thatso +many/few+复数名词+thatso +much/little+不可数名词+thatHe runs _______ _______ _______nobody can catch up with him.他跑得非常快，以至于没人能追上他。

牛津版高一英语M4U1 Advertising 教案Welcome to the unitAnalysis of the teaching material:This lesson is the first period of the Unit . The main purpose of this lesson is to make students be familiar with the topic of this unit—Advertising.Teaching aims:1.To make student identify the differences between commercial advertisements andpublic service advertisements.2.To practice student s’ oral English.Teaching important point:1)T o develop students’ speaking ability by expressing their opinions inthe discussion.2)To make students know the using of different advertisements.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important t o their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Greeting and Lead-in1.Do you know what title of this unit is?2.Which piece of ad-show do you like best?3.Where can you find these ads and do you like them?Step 2 Welcome to the unit1.observation: Ask Ss to observe the pictures on the Internet and dive them intotwo parts.1./i?ct=503316480&z=&tn=baiduimagedetail&word=%BA% BD%BF%D5%B9%E3%B8%E6%BA%A3%B1%A8&in=19586&cl=2&lm=-1&st= &pn=33&rn=1&di=31358484540&ln=2000&fr=&fm=hao123&fmq=133213366407 8_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=2./i?ct=503316480&z=0&tn=baiduimagedetail&word=%D5% E4%B0%AE%C9%FA%C3%FC%20%BE%DC%BE%F8%B6%BE%C6%B7&in=2 0662&cl=2&lm=-1&st=&pn=1&rn=1&di=35546566725&ln=1856&fr=&fm=rs8&f mq=1332133266671_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is= &istype=23./i?ct=503316480&z=&tn=baiduimagedetail&word=%BB% B7%BE%B3%B1%A3%BB%A4%BA%A3%B1%A8&in=8724&cl=2&lm=-1&st=& pn=11&rn=1&di=110692194480&ln=1955&fr=&fm=hao123&fmq=1332133991468 _R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=4./i?ct=503316480&z=&tn=baiduimagedetail&word=%CF%B 4%B7%A2%CB%AE%BA%A3%B1%A8&in=17016&cl=2&lm=-1&st=&pn=0&rn =1&di=103130954430&ln=1993&fr=&fm=hao123&fmq=1332134106546_R&ic=&s =&se=&sme=0&tab=&width=&height=&face=&is=&istype=2. Discussion: Look at the pictures and answer these questions:What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.立邦漆最新广告视频- 视频频道- 申探网奥迪A6L震撼广告- 视频- 优酷视频- 在线观看十大温情感人广告：公益广告之《感恩父母感恩教育》- 视频- 优酷视频- 在线观看日本劝阻自杀公益广告- 视频- 优酷视频- 在线观看Step 4 Active reading:Listen to the material on Page 95 and try to answer these questions:1 What’s the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competitions?Step 5 Mini-writing:Choose one ad and write something to promote your service or products. Homework1. Collect some advertisements and try to know what products or services the ads talk about.2. Get ready for the Reading part.3. Unit Revision: Period 1.。

课题：M4U1 Advertising readingStep 1 Revision and lead-inReview about different ads.talk about more ads.Step 2 Comprehension of the textSkimming1. Guide students go through the whole article, especially pay attention to thetitles and the subtitles of the article.2. Ask Ss to skim the article and answer the questions on Page 2What do advertisements encourage people to do?What does PSAs stand for?What are PSAs meant to do?ListeningAsk Ss to find the main idea of each paragraph.Para.1 Brief introduction of adsPara.2 What is an ad?Para.3 Untrue claims about productsPara.4 How to identify(辨别) an ad?Para.5 Public service adsPara.6 The advice on adsReading strategies: reading expository writing a subjectintroduction of subjectsupporting detailsconclusionPost-reading (Consolidation) (教师用书P7)What’s the similarities and difference between commercial advertisements and public service advertisements?Step 3 Language items1. Ask Ss to reread the passage and do C1 on P4 individually2. Get Ss to scan the article again and do C2.3. Do D in class.4. Do E in class.Step 4 DebateGroup A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.Step 5 Homework1 Finish the article on Page 95.2 List the difficult language points on your notebook.Step 6 Language points1. be used to sth/doing (L1) 习惯于get/become used to 逐渐地习惯于…used to do/be 过去常常/曾经是… （和would do区别）There used to be 曾经有There used to be a cinema here, but now it is a market.There used to be a tall tree at our gate, usedn’t there?be used to do sth.被用来做…近义词 be /become/get accustomed to (doing) sth. 习惯于adapt oneself to 使自己适应或习惯于……adjust to (doing) sth. 适应；习惯……2. share (L4) vt.share sth. with sb. 与某人分享某物She won’t share her secret with us. 她不愿意把她的秘密告诉我们。

M4U1Reading 导学案Learning aims:1.To memorize the new words and phrases in this article.2.To get a general idea about the text.3.To become familiar with the detailed information about the text.Important points:1.How to understand the text better.2.How to help the students finish all the exercises.3.How to help the students develop their creative, comprehensive abilities.Teaching procedureStep 1 Lead inStep 2 Fast reading1)What do ads try to persuade people to do?To buy a product or service, or to believe in an idea.2)What does PSA stand for? Public service a dvertisements3)What do PSAs aim to do? They aim to teach us and help us lead better lives.Step 3 Careful readingTask1 T or F1.Most people are not aware of how many ads are around them.2.Advertisements are always meant to promote a product or service.3.PSAs are only found in newspapers and on TV.4.PSAs and commercial ads use some of the same methods.mercial ads can often give us valuable information about how to live our lives.6.An ad warning people against smoking is an example of PSA.T F F T F TTask2 Some questions1.Where are advertisements usually found? They are usually found in newspapers andmagazine, on the Internet, radio and television.2.Why are some of the advertisements clever according to the article? Because even if an ad doesnot lie, it does not mean it is altogether innocent.3.When did China begin a nationwide public service advertising campaign? China began thecampaign in 1996.4.Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, andby following the advice in PSAs, we can often learn a lot.Step 4 Reading strategy1.What is expository writing meant to do?It is meant to introduce you to basic information on a topic.2.What is its basic format?Introduction of the subject, examples and facts that develop or support the details, conclusion. Step 5 Discussion1.Do you think young people are easily persuaded by ads? Why or why not?2.What is the best PSA you have ever seen? Why do you think it is so good?Step 6 Homework1.Read the passage again and again.2.Try to keep the new words in mind.Language pointsDifficult sentences1.We are so used to them that we often do not even realize how many we see and hear in a day. So…that…引导结果状语从句，意为“如此···以至于···”常用句式：so +adj./adv.+thatso +adj. +a(n)+单数名词+thatso +many/few+复数名词+thatso +much/little+不可数名词+thatHe runs nobody can catch up with him.他跑得非常快，以至于没人能追上他。

M4 Unit 1 Advertising Welcome and reading学案【学习目标】1．熟读关于广告的文章，了解商业广告和公益广告的共同点与不同点以及它们对日常生活的影响。

2．了解说明文的写作特点，并能应用到实际写作中。

3．掌握重点单词、词组和句型，并能熟练运用。

【学习内容】1.重点单词和词组：be related to 与……有关not the same thing at all根本不是同一件事listen for 仔细听fall sb into doing sth 欺骗某人做某事develop an ad campaign 设计一个广告活动be proud of 以……而骄傲a good way to do 做某事的好方法make sb aware of 使某人意识到social problems 社会问题tell the complete truth说出全部的事实last for days 持续数天persuade sb to do sth 说服某人做某事stand for 代表，象征aim to do 目的是做某事on the school website 在校园网上learn more about sth了解更多有关……的内容be used to (doing) sth习惯于do some research on sth对……进行研究have sth to share with sb有某事/物要与某人分享believe in 信任two main types of advertisements两种主要的广告commercial advertisements商业广告public service advertisements公益广告pay for 为……而收费promote a product 推销产品for free免费be meant to 打算干某事public welfare 公共福利educate sb about sth 对某人进行某方面教育protect sb from 保护某人免遭某物的伤害altogether innocent 完全的清白feel pleased with 对……感到满意make a mental connection with在心理上把……和……联系起来fall for this kind of trick 上这种诡计的当play tricks on sb 捉弄某人serve the public为公众服务lead better lives过更好的生活a nationwide public service advertising campaign 全国范围内的公益广告活动deal with 对付，处理widespread social concerns 普遍存在的社会问题live healthy lives 过着健康的生活kill oneself自杀follow the advice遵循建议introduce sb to sb else把某人介绍给某人be supposed to do理应干某事have no comprehension that…不理解……warn…against …警告某人不要干某事thank sb for sth 为某事而感谢某人offer sb sth给某人提供某物receive many kind comments about sth收到许多关于某物的善意的评论remember to do sth 记得要做某事pay a lot more attention to 更多地注意……benefit society 对社会有益what do you think of…?你认为……怎么样？agree with sb on sth 在某方面同意某人2. 重点句型1) We are so used to them that we often do not even realize how many we see and hear in a day.2) A commercial advertisement is one which someone has paid for to promote a product or service.3）The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remembet the words “freshest food’, and make a mental connection with the food in the grocery.4) Not all ads play tricks on us though.5) Our government understands this, and has been using PSAs to educate people for many years.6) When it comes to advertisements, we must all use our intelligence and not be a slave to them!3.重点讲解1)They are also a good way to make people aware of the needs of others and the dangers around them.make people aware of使人们了解…be aware of /that翻译：她意识到了这个事实，但她不能够面对它。

Module 4 Unit 1 AdvertisingReading: AdvertisementsTeaching Aims:1. To learn more about advertisements2. To learn how to read a expository writing3. To read the passage Advertisements and complete related answers4. To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties:1. How to improve their reading ability through teaching activities2. How to let them gain some insight into advertisements and help them dealwith advertisements in their daily life3. The usages of some phrasesTeaching Approaches: reading, discussion, practicing, etc.Teaching Aids: multi-projector, tape recorder, etc.Teaching Procedure:Step One: Leading-inEnjoy some very interesting posters and two video clips, please. Does it have an interesting impression on you, boys and girls? After learning “Welcome to the unit”, we know ads are a kind of poster or video that makes us want to buy a product or a service. Today, we’ll learn something about advertisements. Please answer the following questions.1.Where can we find these ads?2.What is the purpose of each video clip?3.What do you think of ads?(Some advertisements are meant to sell products or services, and some to make people think about problems in society or about people who need help.)Step Two: Reading ComprehensionT: Very Good! Now let’s read the article to check whether your prediction is correct ot not. First of all, please open your book to page 2. Fill in the blanks to give the main idea if each paragraph with no more than 3 words:Para.1 __________________Para.2 __________________ of an adPara.3 __________________ about productsPara.4 __________________Para.5 __________________ on ads(Remind students to use skimming and scanning skills to focus on and identify the information needed to fill in the blanks. Let them pay attention to the three subtitles in the passage which can help them find the information they want. )Ss: … (Encourage them to give their answers in their own words.)Suggested Answers:Para1 Introduction to adsPara2 DefinitionPara3 Incomplete truthPara4 Public service adsPara5 Some adviceT: Wonderful! Since we read the article once, I think you can a general idea of the passage. But if you want to get a better understanding of the article, you should read an article several times. Read the passage carefully and answer the following four questions1. What is an advertisement?2. How many entries of advertisements are mentioned in the article?3. Why can’t we always believe commercial advertisements according to the article?4.When did China begin a nationwide public service advertising campaign ?Suggested answers:1.An advertisement uses words and pictures to encourage people to buy something or believe insome idea.2.Six/6.3.Because they are not altogether innocent.4.In 1996.1. Definition2. types/kinds3. Similarities4. Purposes5.product or service6. live better lives7. true8. Places found 9. attractive pictures 10. Conclusion/Advice (Ask them finished it individually)(Let them make a mark where they find the answers. This can train and improve the ability of identifying the relevant information.)T: Great! Now you have read the article twice. I think most of you have no difficulty in understanding it.Step Three: Post-reading (Exercises)T: Fill in each blank with only one word according the passage.Advertisements have become a part of our life. There are 1. ______ main types of advertisements---- commercial advertisements and public service advertisements. Theformer is one someone has paid 2. _____ to promote a product or service. Although we have laws to protect us from ads 3. ________ cheat people, we still must be aware of the skillful methods. We mustn’t fall for the trick. The 4. ____ is one that is run for free and meant to educate people. PSAs also deals 5. _____large social problems and are made 6._____ serve the public. 7. _______________ not all ads play tricks on us, we must use 8. ____ intelligence and not be a slave to them.Step Four: Post-reading (Phrases)T: Having finished reading, let’s find out the useful phrases in the passage:1. be used to (doing) sth. (L 1) 习惯于…2. do research on (L3) 研究…3. share … with sb. (L4)与某人分享…4. persuade sb. to do sth. (L6) 劝（服）某人做5. believe in (L7) 信任6. for free (L11) 免费7. be meant to do (L11) 旨在，目的是8. protect… from … (L14)保护某人免遭…9. be aware of (L15) 意识到…10. even if/though (L15) 即使11. fool sb. into doing (L17) 欺骗某人做…12. fall for (L 24) 上当，受骗13. play tricks on (L 27) 作弄14. serve the public (L 28) 服务大众15. aim to do (L 29) 目的是做…16. deal with (L 34) 处理，涉及17. encourage sb. to do (L 35) 鼓励某人做…18. live healthy lives (L 37) 过健康的生活19. follow the advice (L 39) 接受建议20. When it comes to … (L 41)当谈到…时Translate the phrases and then fill in the blanks with the correct forms of them2. I _________________ getting up early in the morning.3. I will never ______________ the words of door-to-door salesman.4. I never ________________ God.5. She _________________ the danger around her.6. You will get a book _____________.7. The teacher asked us to ___________________ environment protection.8. The special clothes will _________ you __________being attacked by wild animals.9. Don’t __________________ me! I am angry!Step Five: Homework1. Read the article again and again after class and finish Parts A1 and A2 on page 90 of the Workbook.2. Write a summary about the text.。

牛津高中英语M4U1导学案先学导引I品味构词1. ________(vt. )说服，劝说；使信服→__________(adj. )有说服力的；2.________ (adj. )清白的，无罪的；无恶意的→__________(n. )清白，无罪；3. _______(vt.&vi. ) 使受益；得益于→ __________(adj. )有益的，有帮助的4. ________(vt. )推广，宣传；促销；促进，推动→___________ (n. )促进，推销5. ___________(n. )智力，才智；情报→_________ (adj. )聪明的；有才智的6. _______(vt.& n. )设计→________(n. )设计者，设计师7.__________(vt.)确定，查明；决定；裁决→___________ (adj.)坚决的，有决心的→______________(n. )决心，果断8. ________(n. )分析，分析结果→________(vt. )分析9. ______(vi. )做出反应，回应→_________(n. ) 反应；感应10.___________(v.)做广告→__________（n.）广告11.__________(n.)社会→__________（adj.）社会的12.___________(adj.)完全的→__________（adv.）完全地13.___________(v.)想象→__________（n.）想象力14.__________(v.)创造→__________（adj.）有创造力的15.______________(adj.)满足的→__________（v.）使……满足II单词拼写1. All of us have been a________ that ads play an important role in our daily life.2. They made a c______ that this type of digital camera was of high quality.3. His lie was so touching that many of his friend f_____ for it.4. This new kind of computers are so small and light that they are c ______to carry about.5. His unique a__________ to the problem was thought highly of by the teacher.6. Many young people like his songs, that is to say, his songs a_______ to young people.7. He p________ me to go shopping and I bought a big pack of goods.8. Your job is p________ the new product to make it known to consumers.9. That hotel is famous for its fine s______. The waiters and waitresses are friendly and polite.10. Some commercial ads don’t tell the truth, so be s_______ about them.11. The design a_________ to children a lot. They all like it.12. Tom is kind and is always willing to s_______ his toys with others.13. My parents want me to be a businessman. P________speaking, I would like to be a teacher.14. Our problems have m________ since last year; so we have to deal with the increasedproblems one after another.15. If you come across any word that you don’t know, you can c________ a dictionary.二．随堂反馈I．句型翻译1. 他说服我放弃了中断试验的想法。

Period2 Language points of Reading一【设计思想】本堂课是阅读课的第二课时 .本课旨在稳固学生从文章中获取的主要信息和对语篇的整体理解 .在此根底上 ,操练文章中的主要语言点 .形式多样的语言点操练过程既是学生学习语言知识的过程 ,更是训练学生听说读写技能的过程 .本课语言点操练的重点是习惯用语和固定搭配 ,主要以听说的方式 ,在句子层面让学生当堂操练语言点 ,为综合运用英语打下根底 .二【教学目标】1. To get to grasp the usage of the main language items.2. To train listening, speaking, reading and writing skills by practicing the language items.三【教学重难点】1.Enable the students to master the main language points freely.2.Enable the students to master the useful phrases and words.3.Enable the students to apply the language points into practical exercises. 四【教学环节】【课堂导入】Step 1: RevisionAsk students to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements. Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don ,t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.【预习检查】英译汉/识记短语Step 2: Refer to the English book and find out the following useful expressions.1.对…习以为常 ,习惯于2.如此…以至|于3.做关于…的研究4.和某人分享某物5.说服某人做某事6.相信 ,信仰…7.商业广告8.公益广告9.为…付钱10.旨在做某事11.保护…以免受…12.意识到…13.即使14.欺骗某人做某事【课堂教与学】重点单词、词组或句子用法探究Step 3: Cooperation and discussion1.Translate the following sentences into Chinese and refer to the Englishpaper or dictionary then notice the usage of the underlined words.1. We are so used to them that we often do not even realize how many we seeand hear in a day.2.An advertisement uses words and pictures to persuade people to buy a productor service, or to believe in an idea.3.PSAs are often run for free, and are meant to educate people about health,safety, or any other problem that affects public welfare.4.This statement tries to fool you into assuming that the toothpaste curesbad breath, yet it does not say that!Step 4: Presentation1. We are so used to them that we often do not even realize how many we see and hear in a day.be used to sth. / doing sth. -习惯于做某事used to do sth. -过去常常做某事be used to do sth - 被用来…Ex: The new machine _____production. However I_____it.A.is used to increase; am not used to controllingB.is used to increasing; don ,t used to controled to increase; don ,t used to controled to increasing; am not used to control点拨拓展 use v./ n.be of (no) use = be useful / uselessIt ,s no use doing sth. 做某事没有意义It ,s no use crying over the spilt milk.make (full / good) use of … 充分利用…2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.persuade vt. 劝说 ,说服; 使信服•persuade sb. to do/into doing sth. 说服某人做某事••persuade sb. of sth. / that 从句使某人相信…他说服他妻子学做中国菜 .He persuaded his wife to learn Chinese cooking.老师说服我们保持教室的整洁 .Our teacher persuaded us into keeping our classroom clean.adj. persuasive 有说服力的 ,令人信服的a persuasive article 有说服力的文章believe 与 believe inbelieve 相信 ,认为有可能believe in 相信某物的存在；信任某人Many people don ,t believe in God.Practice: believe/believe inI don ,t ________ ghosts. I _______ that stories of ghosts were made up by human beings.I _____ what he said just now, but I don ,t _______ him.3. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.be meant to = aim to do =be intended to do 旨在 ,目的是What he said at the meeting ____ make us support his idea.A. meant toB. means toC. was meant toD. is meant tomean 1)vt./vi. 本意是 ,意味 ,打算mean to do sth. 打算做某事mean doing 意味着 ,意思是be meant for …专|供…, 为…而准备的I ,m sorry, but I didn ,t mean to hurt you.错过了这班车意味着再等十分钟 .Missing the bus means waiting for another ten minutes.The fashion magazine is meant for young women.2) adj. 吝啬的 ,自私的 ,卑劣的他是个自私的人 . He is a mean man.4. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!I felt a fool when I realized my mistake.You don ,t fool me.Don ,t be fooled into thinking they are going to change anything.fool n. 傻瓜 ,蠢人v. 欺骗 ,愚弄 fool sb. into doing sth.Will you be able to cure him of his disease, Doctor?I finally managed to cure the noise in my car.The best cure for unhappiness is to devote yourself to your work.This is a possible cure to fight off cancer.a cure for poverty5. We must not fall for this kind of trick!n. 1 ). 诡计 , 骗局2 ). 恶作剧 Play a trick/tricks on sb. 捉弄某人trick or treat! 不招待就捣蛋 !3 ). 花招 , 把戏 magic tricks 魔术(1)The kids often__________________ .孩子们经常戏弄老人 .v. 哄骗 trick sb. into doing sth. 诱使某人做某事rick sb. out of sth. 骗走某人的……(2) She __________________all her saving她被骗走了所有的积蓄 .(3) He tricked me into lending him 100 dollars.6. PSAs aim to teach us and help us lead better lives. (L29 )n. with the aim of doing sth. 目的是…n. take aim (用枪) 瞄准(1) He quickly regained his balance,________, (瞄准)and fired.(2) She stared the organization ______________( 目的是) helping the local people. v. aim at sth. /at doing sth. /to do 目的在于/旨在于 (做 )某事 ,v. aim at… 瞄准…(3) The factory must __________(旨在开展) new models of machines.(4) He _________ (瞄准) the tree, fired and missed.拓展：be aimed at ( doing ) sth.旨在于…The book is aimed at people without specialized knowledge.这本书适宜那些没有专业知识的人阅读 .7. All of these ads are meant to benefit the public, … (L38)vt. benefit sb/sth 使...受益vi. benefit from… 得益于… ,从…中受益(1) All of these ads are meant to___________________(使公众受益).(2)I have benefited a lot from reading. (翻译 )n. be of (great) benefit (to sb/sth) (对…)很有益处for the benefit of …/for sb ,s benefit 为了…的利益n. 救济金 , 奖金(3)It is said that Yoga(瑜伽) ______________human health.(4)The money is to be used ____________the poor.be of benefit to … = be beneficial to …对…有益It is said that Yoga is beneficial to human health.8. …, or buy the product or service the ad promotes.promote vt. (1 )促销 ,推销；(2 )提升 ,晋升；(3 )促进 ,增进 ~ heal th/ development/friendship…辨析promote 在以下句中的意思(1)Our teacher has been promoted to headmaster from a teacher.(2) Do you have any idea how to promote this product?(3)The meeting discussed how to promote cooperation between China and USA.派生词： promotion n. 提升 ,促销活动promoter n. 筹划者 , 推销者Step 5 Main and difficult sentencesCooperation and discussion: Translate the following sentences into Chinese and refer to the English paper or dictionary then notice the following sentence structure.1. We are so used to them that we often do not even realize how many we see and hear in a day.so…that从句…这里的that从句是_______ 从句常用结构 (1 )so + adj./ adv. +that -C(2 )so +adj. +a/an +单数名词 +that -C(3 )so +many/few +复数名词/ much/little +不可数名词 +that -C拓展：such…that…也可引导结果状语从句such + (a/an) +(adj.) +名词 +that -CHe received __ little education ____ he was unfit for the job.He has made _____ great progress _____ the teachers are pleased with him.当so +adj./adv.,such +n.置于句首| ,主句要用局部倒装So much did they eat that they could not move .2. A commercial advertisement is one which someone has paid for to promote a product or service.不定代词one 在定语从句中 ,可以用来表示或指代任何一种前文所提到的事物 (可数名词的单数形式 ) .这是一种泛指 ,说明事物的类别 .辨析one,ones,those,that,itone = a/an +n. 单数 ,泛指 ,同类不同物ones 是one的复数形式泛指those =the ones =the +n. 复数 ,同类特指that =the +n. 单数 ,同类特指it 同一件事物1.I like the vase better than ___ in another shop.2.The computers in our school are connected to the Internet while ____ intheir school aren ,t.3. A CD player made in Japan costs more than ___ made in China.4.I bought a dictionary three years ago and I am still using ____ now. 3. Not all adds play tricks on us though. (Line27)然而 ,并不是所有的广告都跟我们玩这类把戏 .当not加all ,both ,every ,always, everywhere/everybody/everything… ,是局部否认 , "不是一切都…/不总是都…〞不管not位于这些词的前面还是后面(1)All that glitters is not gold.= Not all that glitters is gold.翻译句子(1)(2) None of the answers is right. _____________(3) Neither of the brothers is here. _________(4) Both of the brothers are not here. _________4. When it comes to advertisements, we must all use our intelligence and not bea slave to them! (line41 -42)谈及广告 ,我们都必须运用自己的智慧 ,不要做广告的奴隶 !when it comes to…当谈到…, 相当于speaking of / talking of.注意: (1) to是介词 ,后接名词或者V -ing (2) 本句常用一般现在时 . (3) 可置句首|或句尾 .(1)当谈到交朋友 ,你再怎么小心都不为过 .______________________________, you can ,t be too careful.单项选择： I am no match for her____________.A. when come to languageB. when comes to languageC. when it comes to languageD. when it come to language【课堂稳固】Step6. Self -assessment单词拼写1. Don ,t worry about me. I ,m no so foolish as to fall for his t____________.2. The policy (政策 )was a____________ at providing affordable housing, but in vain(白费).3. One of the many ____________(好处) of foreign travel is to learn how to deal with the unexpected.4. Mr. Smith was p___________ to a higher position yesterday, which made his wife happy.5. We would welcome your c_____________ on our work.6. The _____________(全国性的) snowstorm caused great damage to the nation.完成句子1.骑自行车与慢跑一样有益于健康吗 ?Is biking _________ _________ one ,s health _________ jogging?2. 老师警告那男孩不许捉弄他人了 .The teacher _______ the boy not _________ _________ __________ _________ others.3. 说到房价 ,我们都很无奈 .__________ __________ ________ _________ house prices, we all feel hopeless.4. 他们力求使失业人数减少20﹪ ,最|后他们实现了这个目标 .They _________ __________ ___________ unemployment by 20﹪, and they achieved it at last.5. All students haven ,t been concentrated on the language points we are learning. (翻译 )________________________________________________________________【知识小结】本节课主要学习的是reading 语言点 ,重点词汇有：be used to do, persuade ,be meant to do, fool sb. into doing, trick, promote, benefit等重点句型有：1. We are so used to them that we often do not even realize how many we see and hear in a day.2. A commercial advertisement is one which someone has paid for to promote a product or service.【提升与拓展】用本课所学的单词或短语的适当形式填空Fill -in the blanks1. We _______________ them that we often do not even realize how many we see and hear in a day.2. After I ___________________ on advertisements, I have some very important information to ___________ you.3. An advertisement uses words and pictures to_________buy a product or service, or to__________an idea.4. PSAS are often run __________,and ____________ educate people about health,safety, or any other problem that affects public welfare.5. There are laws to __________ people ____________advertisements that___________ people. However , we still must _____________ the skilful methods used in ads to try and sell us things.【课后预习】预习word power五【板书设计】Unit 1 reading重点词汇有：be used to do, persuade ,be meant to do, fool sb. into doing 重点句型有: so…that ; one六【家庭作业】1. 复习本节课所学内容2. 练习 (资源包 )。

Unit 1 AdvertisingPeriod 1 Welcome to the unit and reading一．【设计思想】本堂课是以听、说、读为主的阅读课。

阅读课旨在培养学生根据不同的阅读目的使用不同的阅读策略的能力，从文章中获取和处理主要信息的能力，理解文章主旨和作者意图的能力以及通过上下文进行整体理解语篇的能力。

本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。

学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。

即：导入主题，支撑主题的细节材料和结论。

同时，学生可以在第一课时学习的基础上学习广告的基本知识。

二．【教学目标】1. 知识与技能：(1) To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.(2) Grasp the main ideas in the article.(3) Do some practice to improve their reading abilities of expository writing.2. 过程与方法：Train the students’reading ability. Using the approaches of listening, skimming, scanning and discussion. While reading, pay attention to the reading strategy. Discussion in pairs or in groups.3. 情感、态度与价值观: Be able to make a good choice on ads’products三．【教学重难点】1. Make sure students can understand CAS & PSAS2.To get involved in the discussion and practice spoken English四．【教学环节】【课堂导入】Step1: Look at these advertisements. Who are they aimed at?Step2: Free talk1.What’s advertising?(1) a form of communication(2) to persuade potential customers to purchase or to buy a product or service.2.How many types of advertising do you know?Media, covert advertising, television commercials, infomercials (电视导购节目), celebrity advertising, newer media and advertising approaches.【预习检查】Observe the four pictures on Page1. Try to divide them into two parts.(Ads for social problems and ads for sales.)【课堂教与学】Step3: Fast Reading for general ideas1.Skim and scan the text to answer the questions on page2.safetyListen to the tape about the text and finish Part C1 onStep 4: Detailed reading for important information1.Read the following sentences and decide whether they are true (T) or false (F) according tothe article.①Advertisements are found in many places.②PSAs are only found in newspapers.③All advertisements tell the complete truth.④PSAs and commercials ads use some of the same methods.⑤Commercial ads can often give us valuable information about how to live our lives.⑥An ad warning people against smoking is an example of a PSA.Answers:C2 1 T 2 F 3 F 4 T 5 F 6 T2. Please self-evaluate how well you understand and comprehend the article with the following exercise. (This step is optional and flexible.)You should try to summarize the differences and similarities between the two types of advertisements and fill in the following chart.3. Complete Part D (Refer to the text while complete Part D)professor who helped her with her research. The e-mail serves as a summary of the article. Try to finish the e-mail individually which will help you to strengthen what you’ve learnt in the article. We’ll check the answer later together.5.Pair workAccording to the dialogue on page 5, work in pairs and discuss the three questions together.a.What are the differences between commercial ads and public service ads.b.Do you think young people are easily persuaded into buying new products? Why or whynot?c.What’s the most impressive PSA you have ever seen? Why do you think it is impressive? 【课堂巩固】Step 5: Post-reading activitiesNow I’d like to divide you into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives. (Advertising is an integral part of modern life. Do you think the positive effects outweigh the negative?)【知识小结】【提升与拓展】阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳答案。

高一英语必修四时间April 18，2012 编制黄佩芝审核者李红Unit 1 Advertising 导学案Period 2 Reading--Language focus班级：组别：姓名：【学习目标】Learning aims:1. Learn to use some important words, expressions and sentence patterns in the readingpassage.2. Finish some exercises related to the words, expressions and sentence patterns in the passage. Important and difficult points:The usages of some new wordsI. RevisionSay something about advertisements. ( What is an advertisement?/ Something aboutcommercial advertisements and public service advertisements )II. Find out useful expressions in the text【自主学习】1．(回归课本P2) We are________used to them________we often do not even realize how many we see and hear in a day.我们对它们习惯到甚至经常根本意识不到一天看到、听到多少广告。

2. (回归课本P2) PSAs are often run for free and ______________________________________ _______________________________________________________________________ 旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们3. (回归课本P3) 并不是所有的广告都跟我们玩花招。

高一英语导学提纲M4U1Read...高一英语导学提纲M4U1 Reading Advertisements第一课时课前导学一．预习：阅读P2-3的文章，完成Part A , C1, C2 and D, EFind out more information about the passage.Advertisements____________ advertisement(s) _____________ advertisement(s) Definition ______ which someone has_____ ______to promotea product or a service They are placed ___ _____and ________ to ______people to ______ _____an idea which affects _______ _________Added information. Although we have laws to ____us____ ads that _____or try to make people believe untrue______, we must ___ ___ ___ the methods used in ads to sell us things.Even if an ad does not lie, it does not mean it tell you the complete _________. PSAs ____ _____large social issues and are meant to ______the public.They educate people about ____ _____ _______, such as “Project Hope”, whose slogan is _______every child. They also teach us how to _____ ______ _____.Concluding statement We must not _____ _____this kind of trick. Not all ads____ ____ ____ us thoughConclusion: Be _________about advertisements迁移创新Advertisements, which often use p_____ language and e______images, play an important p _____ in our lives. There are two main t_____ of advertisements. One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language, are often placed for f____. They d____ with many social i____, which often affect public w_________.质疑讨论请提出预习中存在的问题。