《综合商务英语》课程考核大纲【考核目的】其主要目的考核学生是否能够运用英语进行商务交际活动：是否掌握在日常商务活动、现代商务活动、现代管理和现代商务与企业管理等商务场景和主题中涉及的词汇和语言技巧；是否能处理在不同商务场景出现的不同问题，并能提出可行性解决方案；是否能够读懂来自各大经济类报纸和杂志的简单商务类文章；是否能撰写各类商务应用文。
【考核范围】内容包括日常商务活动、现代商务活动、现代管理和现代商务与企业管理等商务场景下的商务词汇、语言技巧、语法规则、阅读技巧和文本撰写等。
【考核方法】《综合商务英语》课程考核包括形成性考核和终结性考核两部分。
形成性考核占总评成绩的40%，包括学生团队作业（内容涉及角色扮演、案例分析或制定解决方案）占30%，学生每课课后作业和学习笔记占30%；学生到课率占40%。
终结性考核占总评成绩60%，为学期期末学校组织的集中性、综合性考试，包括基础知识与应用能力两大部分，均为笔试形式。
【期末考试形式】笔试；闭卷【期末考试对试题的要求】主、客观试题的比例：客观性试题占50%，主观性试题占50%。
题型比例：包括听力10%、词汇20%、词组或句子翻译20%、阅读理解25%、完型10%、写作15%。
难度等级：分为较易、中等、较难三个等级，大概比例是20:60:20。
【期末考试的具体内容】第一部分第一册知识点：1. 工作职衔2. 一般现在时的否定3. 认识菜单4. 买与卖中的一般过去式5. 市场类型中的比较级和最高级6. 现在完成时来描述公司考核目标：1. 了解：各日常生活商务场景下的商务背景知识2. 理解：（1）自我介绍（2）接听客户电话（3）电话预定（4）展示产品（5）谈判技巧与语言（6）讨论时使用的语言3. 掌握：（1）各日常生活商务场景下词汇（2）各日常生活商务场景下出现的语法4. 运用：（1）阅读350词左右的来自经济类报刊杂志的文章（2）分析具体商务场景下出现的问题（3）撰写备忘录和简单商务信函第二部分第二册知识点：1.与career搭配的词2.买与卖中使用的词汇3.谈论公司时使用的词汇4. 工作压力词汇5.公司娱乐时使用词汇6.谈论未来计划考核目标：1.了解：各现代商务活动场景下的商务背景知识2.理解：（1）订立合同（2）达成协议（3）举办会议（4）问候和闲谈（5）会议中的澄清与打断（6）展示产品3.掌握：（1）各现代商务活动场景下词汇（2）各现代商务活动场景下出现的语法4.运用：（1）阅读400词左右的来自经济类报刊杂志的文章（2）分析具体现代商务活动场景下出现的问题（3）撰写备忘录、商务信函和报告第三部分第三册知识点：1.进入新市场使用的词汇2.与brand搭配的词汇3.谈论广告时使用的词汇4.国际贸易词汇5.公司娱乐时使用词汇6.谈论发明与创新7.描述公司类型的词汇8. 描述发展趋势9. 谈论营销策略考核目标：1.了解：各现代管理和商务活动场景下的商务背景知识2.理解：（1）参加会议（2）电话安排（3）组织会议（4）社交活动（5）解决问题（6）做出决定（7）谈判技巧3.掌握：（1）各现代管理和商务活动场景下词汇（2）各现代管理和商务活动场景下出现的语法4.运用：（1）阅读450词左右的来自经济类报刊杂志的文章（2）分析具体现代管理和商务活动场景下出现的问题（3）撰写备忘录、商务信函、传真、宣传页和报告等第四部分第四册知识点：1.描述好和坏的沟通者2.描述关系3.描述激励因素的词汇4.描述风险使用词汇5. 网络术语6.金融术语7.处理索赔使用词汇8. 描述并购考核目标：1.了解：各现代商务和企业管理场景下的商务背景知识2.理解：（1）头脑风暴（2）处理复杂情况（3）解决争端（4）积极倾听（5）提出复杂问题（6）总结与陈述（7）获取正确信息3.掌握：（1）各现代商务和企业管理场景下词汇（2）各现代商务和企业管理场景下出现的语法4.运用：（1）阅读500词左右的来自经济类报刊杂志的文章 （2）分析现代商务和企业管理场景下出现的问题 （3）撰写备忘录、推销信、指导方针和报告等【样题】II .Vocabulary （每小题1分，共20分）Section A Match the words below with their definitions . （每小题1分，共10分）1.account2.consult 3.executive 4.board 5.deliver 6.invoice7.receipt 8.stopover9.etiquette10.discountSection B Complete the sentences with words from the box . （每小题1分，共10分）1. Free _____________ means there is no cost for transporting the goods to the buyer.2. Ingvar Kamprad first introduced furniture into the IKEA product ______________ in 1947. …….III . Translation （每小题2分，共20分） Translate the following phrases . 1. 目标市场 2. 弹性工时 ……IV . Reading （共25分）Passage AAs a manager in the service industry sector, I've looked at hundreds of CVs in my time. They are not necessarily the bland documents, some bosses might think they are! They are full of little pointers towards individuals' personalities and suitability for the job. The first thing I always look at is an applicant's employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like — is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It's always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer serv-ice, and this is achieved partly through low staff turnover. You need to take on people who under-stand that and will want to stay. That's why, when you've taken staff on, the next thing is getting the best out of them.My management style comes from the days when 1 took over my first business, an ailing6. mail order7. sales campaignroad haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you'd like to be treated yourself. As soon as I took over the business, I talk to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn't agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards, together.Choose the best answer to each of the following questions after reading the passage carefully.1.What fact does the writer hope to learn from applicants' CVs?A.That they have experience of many different jobs.B.That their careers have developed steadily.C.The opinion their employers had of them.D.Whether they are married or single.2.The writer says the application form is useful because it _____.A.reveals something of the applicant's characterB.gives information about the applicant's familyC.explains what skills the applicant has for the jobD.shows how much the applicant wants to earn…….V.Cloze （每小题1分，共10分）For each blank there are four possible choices provided. Read the whole passage and fill in eachbalance when it encounters daylight and darkness at the "wrong" times in a new time zone. The （4）of jetlag often persist for days （5）the internal body clock slowly adjusts to the new time zone.Now a new anti-jetlag system is （6）that is based on proven tentative pioneering scientific research. Dr. Martin Moore Ede had （7）a practical strategy to adjust the body clock much sooner to the new time zone through controlled exposure to bright light. The time zone shift is easy to accomplish and eliminates most of the discomfort of jetlag.A successful time zone shift depends on knowing the exact times to either seek or avoid bright light. Exposure to light at the wrong time can actually make jetlag worse. The proper schedule （8）light exposure depends a great deal on specific travel plans.Data on a specific flight itinerary and the individual's sleep mode are used to produce a Trip Guide with （9）on exactly when to be exposed to bright light.When the Trip Guide calls for bright light you should spend time outdoors if possible. If it is dark outside, or the weather is bad, or you are on an airplane, you can use a special light device to provide the necessary light （10）for a range of activities such as reading, watching TV or working.1. A. from B.of C.for D.to2. A. eruption B.disruption C.rupture D.corruption……VI.Writing （共15分）Write a memo of 100-120 words according to the given information, and write it on the answer sheet.Situation:You are employed in the Tourist Information Centre, as the senior receptionist.A number of customers have sent letters of complaint to the Director of Tourism about staff smoking and eating in the main reception and booking areas.The Director has asked you to deal with the situation.The Director insists that staff must present a better image to customers.Task:Write a memo to all staff.Mention the letters and the Director's comments to you.。
