产品操作培训_CPM
- 格式:pptx
- 大小:7.61 MB
- 文档页数:66
Safety instructions 安全须知w 使用本公司产品前,务必阅读本安全须知。
目录CE 标记对象:YS 系列i 1. 关于安全ii 1.1 安全注意事项ii 1.1.1 安全的定义ii 1.1.2 事故、受伤的原因ii 1.2 防护工具的使用ii 1.3 使用机器时iii 1.3.1 操作人员和维修人员的定义iii 1.3.2 密码限制iii 1.4 机器操作上的注意事项iii 1.5 停电时的注意事项iii 1.6 强磁场的注意事项iii 1.7 内置式切带机的使用对象:YS 系列iii 1.8 手误入可动部时的安全防范措施iv 2. 关于安全标记vi 2.1 手册中的安全标记及区分vi 2.2 手册中的警告文例vii 2.2.1 安全教育vii 2.2.2 操作、使用viii 2.2.3 设备及安装环境ix 3. 警告标贴与张贴位置x 3.1 警告标示x 3.1.1 机盖的使用x 3.1.2 夹入、受伤xii 3.1.3 各部的使用xiv 3.2 注意标示xv 3.2.1 对人体的影响xv 3.2.2 使机械受损xvii 3.3 警告标贴的张贴位置xx SF-SMT-CH09A-200 CE 标记对象:YS 系列本设备适用于EU 机器命令2006/42/EC 下述A1 与EMC 命令2004/108/EC 下述A2。
但,本设备有特殊规格存在时不属于CE 标记的适用对象。
安A1. 全在EU 加盟国安装本设备时,操作手册、CE 宣言书、操作画面文字及警告标贴所使用的语言必须对应须EU 加盟国官方语言,其注意事项如下:知除警告标贴外,只使用英文。
n 要点警告标贴有两种形式,一种是只有象形图,一种是除了象形图外还附有警告文。
附有警告文时,除了有英文标示,还有中文、日文、韩文标示的情况。
A2. 关于EMC 内容电磁波抗干扰Immunity 满足EN61000-6-2 标准的测试基准。
电磁波发射Emission 满足EN55011 标准ISM 机器分类:Group1、ClassA 的测试基准。
cpm什么意思cpm英文缩写,又称为“产品全寿命周期成本法”,即所谓“企业的边际成本等于最小可销售单元成本加上最小库存量”,即每生产出一个单位的产品所耗费的成本。
它是由美国著名管理学家亚历山大·卡斯在《全面质量管理》中提出的。
cpm是指商品生产成本,或者说是全部生产成本。
这些成本包括:直接材料、直接人工、制造费用等。
其计算公式为: cpm=生产成本(直接人工、直接材料、直接制造费用)加工程损失。
其中:直接材料=直接材料总成本÷各种材料用量直接人工=直接人工总成本÷各种人工用量直接制造费用=直接制造费用总成本÷各种制造费用占比制造费用=直接制造费用+制造费用损失产品的cpm就是该产品的直接材料成本加直接人工成本,它反映了企业在整个产品生命周期内总的成本,同时也给出了企业控制成本的方向和重点。
cpm的基本思想可以用“每一次商业循环都被视为投入的机会”来表达,其核心思想是追求生产要素的低投入,从而获得经济性的回报,并在产品的生命周期中,通过不断降低成本来获取利润。
对于制造型企业来讲,必须保持制造过程中各种资源的合理配置,既要考虑满足顾客需求,又要注意节约能源和各种资源,实现低投入、高产出,这样才能为企业带来更多的利润。
cpm的特点和原则不仅体现在生产的过程中,还贯穿到产品销售的整个流程中。
因此,除了要求产品的设计要有创新外,还要把握产品整个销售的流程,从制造、销售等多个方面采取[gPARAGRAPH3]的措施。
另外,随着社会信息化的发展,还需要建立有效的信息系统,使企业能够及时了解和掌握整个产品的各种信息,促进整个供应链的高效运行。
然而,我国在推广cpm过程中,出现了不少问题,主要表现在以下两个方面:第一,不同企业之间的产品差异太大,技术含量低的产品竞争力不强;第二,从事产品生产的主体是小企业,而且许多小企业已经习惯了低成本、高效率的传统模式,不愿意或没有能力改变以往落后的管理方式,甚至根本不知道有CPM这么个概念。
公司产品培训方案(精选9篇)公司产品篇1一:公司品牌策略首先公司经营的产品要确定自己的品牌,然后去推广企业自己的产品品牌,如果是知名的企业它的网下品牌可以得到很快宣传,通过互联网快速建立自己的品牌形象,通过自己网站提升企业整体形象,网站的建设是以企业产品品牌建设为基础的,所以网络品牌的价值可能高于网络获得的直接利益。
当企业建立品牌后就要通过一系列的推广措施,达到顾客对企业的认知和认可。
二:公司产品策略企业使用网络营销方法要先明确自己的公司所卖产品或者服务项目,明确哪些群体是消费者,有目的的寻找消费群体,产品的选择是很重要的,产品的选择决定了要进行网络营销的消费群体。
选择好产品可以通过网络营销获得更大的利润。
三:产品价格策略价格,是每个消费者最关注的,以最低价格购买到最好质量的产品或服务是每个消费者的最大希望了。
网络营销价格策略是成本和价格的直接对话,由于互联网上信息公开化,消费者是很容易摸清所要购买产品的价格,一个企业要想在价格上取胜,就要注重强调自己的产品性能价格以及与同行业竞争者产品的特点,及时调整不同时期不同价格。
如果在自身品牌推广阶段完全可以用低价来吸引消费者,在满足自己成本的基础上以最好的质量回馈消费者,通过这样的方式来占领市场。
当品牌推广累积到一定阶段后,制定自动价格调整系统,降低成本,根据变动成本市场需求状况以及竞争对手报价来及时适时调整。
四:促销策略网上促销不同于传统营销模式,它没有人员促销或是直接促销,它是利用大量的网络广告这种软营销模式来达到促销效果。
这样的做法最大的优点就是可以节省大量人力和财力支出。
通过网络广告效应可以在互联网中不同的角落里挖掘潜在的客户。
通过这样的做法与非竞争对手达成合作联盟,拓宽产品消费者层面,在多数情况下,网络营销对于促进网下销售十分有价值,又避免了现实中促销的千篇一律。
五:产品渠道策略网络营销的渠道要从消费者的角度出发,为吸引消费者购买应该及时在公司网站发布促销信息,新产品信息,公司动态,为方便消费者购买建议开通多种支付模式,让消费者有选择的余地,有能力的可以在网站上设置人工客服等等。
b一、概述关节康复运动器具有帮助手术后关节迅速恢复其活动的功能,恢复后的关节活动自如。
而这款关节康复运动器就是提供一种新颖的物理疗法,采用滑膜关节持续被动活动理论,是与传统的康复手段所不同的术后康复疗法。
关节康复运动器系骨科康复性医疗器械,以持续被动运动(即CONTINUES PASSIVE MOTION,简称CPM)理论为基础,通过模拟人体自然运动,激发人体的自然复原力,发挥组织代偿作用,进行下肢关节功能恢复训练,在临床应用上具有安全实用、无痛苦、病人乐于接受、关节活动范围大、有效消除关节粘连及坏死关节成活、伤口愈合和消肿、促进关节软骨损坏的自身修复,利于移植骨膜转化成透明关节软骨的优点。
二、技术特点1、数字化屏幕显示,操作简单。
2、主动记忆功能,即使在仪器关闭后仍然能记忆最近一次使用时的参数设置。
3、适用于不同身高者,对不同的腿长,可按需要对脚支架进行调节。
4、关节活动角度和速度调节范围大,操作灵活,可满足临床最大需要。
5、配上微电脑,实现控制智能化,使训练时间、速度、运动行程均可随意控制,运行安全可靠,并采用LCD显示运行过程。
6、采用国际先进优化设计,集国内外恢复器之长,具有运行平可靠,精度高,噪声低等特点。
7、具有病员手控开关(鼠标),病员在康复训练过程中,若感到不适,只要操作手控开关,便可使训练停止。
8、具有过载自动调头、自恢复保险丝双重保护功能。
三、主要性能及参数1、膝关节角度活动范围:-5度~120度。
2、运行速度范围:0~300度/分钟。
3、设定工作时间:0~240分钟。
4、具有启动/停止控制功能,两个关节活动角度调节按键可使角度活动范围调节到最佳状态。
5、配有病员手控开关(鼠标)。
STA:设置起始角度END:设置结束角度prefix = o ns = "urn:schemas-microsoft-com:office:office" TIM:设置定时时间RUN:显示运行角度快慢:快慢速度调节开机具有复位过程,即仪器行到0度位置停止,待机。
对运营人来说,工作或多或少要涉及到宣传推广产品,不过往往在我们的印象中,通过自媒体运营等渠道做的推广似乎很难有一个科学严谨的考核标准。
不过笔者认为,CPM 其实是一个很好的判断指标与标准,那么理由又是什么呢?笔者将为大家详细介绍。
做运营的对CP开头的英文缩写应该都比较熟悉吧,像CPA、CPM、CPD、CPT、CPS等,如果你不知道是什么意思,说明你还不是一个合格的运营。
这几天我在研究小红书广告投放时,看到了一些案例,那些非效果广告竟然也可以算出CPM(千次曝光成本),让我对CPM有了新的认知。
要知道按照常理,CPM的价格只有在效果广告的后台才能看到,非效果广告一般是很难算出一个CPM多少钱的。
如果非效果广告也可以用CPM的价格来评估效果,我们日常工作中的自媒体运营、品牌广告投放等,有了CPM作为考核标准,那工作产出的评估就简单了很多,一切工作皆可CPM。
本文从以下三个方面来给大家讲一下不一样的CPM,也许会有新的启发,对工作会有所帮助。
在传统的广告理解中,CPM指的是按展示付费的广告,例如朋友圈、信息流,这些广告的CPM价格不低,在100至150元左右,即广告曝光1000次收费100到150元不等。
如果CPM仅限于上述广告,本文就没有必要重复去讲了。
直到我看到厂家投放小红书网红广告成本,一个CPM算下来竟然不到20元,这让我想通了,为什么企业喜欢去投放小红书网红了——性价比高呗。
不光是小红书网红,抖音网红、快手网红、公众号、微博、新闻网站等等,这些按条收费的广告,说到底都是花钱买曝光,也就都能算出CPM的价格。
以抖音为例,我们去找一个100万粉丝的抖音网红在视频中植入产品,如果广告费用是3万元,按照100元一个CPM来核算,这个视频曝光量需要大于300个CPM即30万次,广告投放才算不亏。
有了这个思路,广告投放再也不会出现,不知道一半广告费花到哪里的情况了。
试问我们做广告投放的有几个关注过这个数据呢?大家可能只知道广告投出去,产品有多少人买了,APP有多少人下载了,却不知道前端的播放量起不来,后面的转化都是空中楼阁。
合力电商,专注京东实操培训电子商务专业术语一、商业模式1.B2B模式:Business to Business-企业对企业,例子:阿里巴巴,生意宝(网盛科技)、慧聪网。
2.B2C模式:Business to Customer-企业对个人,例子:亚马逊,当当,凡客,时尚起义,走秀网。
3.C2C模式:Customer to Customer-个人对个人,例子:ebay,淘宝,拍拍,易趣。
4.BMC模式:BMC是英文Business-Medium-Customer的缩写,率先集量贩式经营、连锁经营、人际网络、金融、传统电子商务(B2B、B2C、C2C、C2B)等传统电子商务模式优点于一身,解决了B2B、B2C、C2C、C2B等传统电子商务模式的发展瓶颈。
B=Business,指企业;C=Customers,指消费者,终端;M=Medium,在这里指的是在企业与消费者之间搭建的一个空中的纽带与桥梁。
例子:太平洋直购网5.B2B2C:是一种电子商务类型的网络购物商业模式,B是BUSINESS的简称,C是CUSTOMER的简称,第一个B指的是商品或服务的供应商,第二个B指的是从事电子商务的企业,C则是表示消费者。
以亚马逊为代表。
6.O2O:online to offline 团购模式,团宝网,美团网,高朋网为代表。
7.C2A:消费者对行政机构(Consumer-to-administrations)的电子商务,指的是政府对个人的电子商务活动;8.B2A:商业机构对行政机构(Business-to-administrations)的电子商务指的是企业与政府机构之间进行的电子商务活动。
合力电商,专注京东实操培训二、广告词汇1.植入式广告:在电影或电视剧或者其它场景插入相关的广告。
如变形金刚,非诚勿挠等。
2.SEM:Search Engine Marketing的缩写,意即搜索引擎营销。
3.EDM:Electronic Direct Marketing的缩写,就是电子邮件营销。
2Reduce energy costs and improve profitsEnergy Manager includes planning and schedulingtools to optimize energy use and supply, energy bal-ance management tools to support the real-time moni-toring and control of the energy balance, and report-ing tools to evaluate and report energy consumption,costs, efficiency and other energy-related information.Energy Manager is scalable from a single facility energyreporting application up to the multi-facility companywide system serving hundreds of users at different sitesand at corporate level in different regions, or countries,covering all aspects of energy planning, operation andreporting.Opportunities for cost reduction are greatest whenboth electricity consumption and prices vary over time,which is common in process industries and in openelectricity market environment. Typically, cpmPlusEnergy Manager can achieve overall cost reductions of2 to 5 per cent of the total electricity cost.Energy efficiency and energy cost have top priority allover the world, in particular for heavy energy consum-ers. ABB´s cpmPlus Energy Manager offers the toolsfor energy cost cutting and energy efficiency improve-ment.ABB has extensive experience in developing and sup-plying energy management systems for the processindustry, especially in paper and steel production. Thesame techniques and solutions are available for allcustomers in the pulp and paper, metals and minerals,chemical, petrochemical and other industries that con-sume large quantities of energy at varying rates.cpmPlus Energy Manager, which reduces energy useand costs while improving a companies overall carbonfootprint, represents a key element in any company’senergy management program. Energy Manager isbased on real time data from process monitoring andcontrol systems, and on production plans receivedfrom production planning systems.■Payback from reduced energy consumption andprice■Savings = Energy bill * drop (%) in energy(price + consumption)■Total savings up to 2-5% of the energy bill4cpmPlus Energy Manager provides a sophisticated and comprehensive toolset for managing and optimizing energy operations in an open energy market environ-ment.Planning tools for energy schedulingcpmPlus Energy Manager includes planning tools that are used to predict energy consumption and calculate the corresponding energy supply schedule. In the bal-ancing process in an open electricity market, schedules are calculated and agreed daily for the next day. In strategic planning and budgeting, the schedules may extend over several months, or even years, while dur-ing real-time monitoring they may cover only the next few minutes or hours.Load planningConsumption schedules for major consumers are calculated based on the planned production sched-ule. Production line load schedules are derived from the planned production grades and rates, which are received from production planning systems through in-terfaces. As an example, in a steel mill, the arc furnace is the largest consumer. Its load schedule is based on planned production and typical load profiles during the melt cycle. Other consumers’ load levels may be predicted using weekly load profiles. An outage with a low consumption level can be scheduled for any con-sumer. The total facility load schedule is calculated as the sum of individual consumption unit schedules. The predicted load schedule contains valuable infor-mation for the power supplier, especially if consump-tion is high and varies over time. With the advance information of the load schedule, the planning and optimization of the supply schedule becomes possible. Large energy consumers can plan and optimize their energy supply themselves using cpmPlus Energy Man-ager, while smaller facilities may submit predicted load schedules to the power supplier. Accurate load sched-ules help lower the price of purchased energy.Comprehensive software toolsetEnergy SupplycpmPlus Energy Manager balances time-varying energy consumption with supply resources. The customer’s energy system is modelled as an Economic Flow Net-work with a number of balancing areas interconnected by connection points that model the transfer and con-version of utilities between the areas, for example fuel to steam, or steam to electric power. Each balancing area models a given utility, such as electric power, wa-ter, steam, gas, or CO 2 emissions. The total consump-tion, or outbound flows, of the utility in the balancing area is balanced with supply resources, or inbound flows. Depending on the objectives of a specific case, the resources are selected to minimize the total energy cost or to maximize the total profit of the operation over a specified time range.This configurable model is populated with data such as prices, volumes, validity times and other relevant information. This data may be either manual entered or acquired automatically, where available.Real-time balance monitoringcpmPlus Energy Manager can be used during the real-time operating phase to monitor the execution of power schedules in order to detect deviations or un-expected events and to minimize their costs. The load planning module automatically recalculates the load schedule based on changes in process measurements, production plans or user inputs. If an imbalance between predicted power consumption and planned supply is detected, due to an unexpected process disturbance, the deviation from plan may be balanced through additional power trading.The Power (Tie-Line) Monitoring module predicts total utility consumption within the current billing period by integrating and extrapolating the flow in the tie-line. If the predicted volume exceeds pre-set or calculated alarm limits, alarms can be generated enabling the operator to take action to limit the deviation.Real time balance monitoringBenefits:■ Lower balancingpower and cost■ Lower demandcharges and penaltyfees■ Higher energy effi-ciency and lower costPower price advantage from:■ Providing load schedules to power supplier■ Employing optimal power resourcesEnergy monitoring and reporting based on cpmPlus technologyThe cpmPlus application platform comes with a rela-tional database designed and optimized for high per-formance process data management, and recording of history and future time series of measured and calcu-lated data and events. Industry standard interfaces, in-cluding OPC, SQL, and web services, are available for process data collection from various data acquisition systems and for accessing the collected information from external systems. There is no need for duplicate data definitions to connect into ABB’s system 800xA, improving engineering efficiency.cpmPlus Energy Manager user interface has been implemented on Microsoft .NET technology apply-ing the latest usability engineering knowledge in the visualization of process information. Implemented as a single click, role based, thin client user interface, cpmPlus Energy Manager tools and information are available to all authorized users through the enterprise network. The appearance of the user interface, includ-ing graphics, trends, and other display elements are fully configurable from the user client. A unified time-based Excel report template is avail-able for presenting user selected data from the history database.The user can implement application specific calcula-tions using an interactive calculation tool.A Modular ProductcpmPlus Energy Manager is modular and allows an implementation to start small and grow over time. An entry level system built upon the cpmPlus application platform makes use of the history database, user inter-face and calculation and reporting tools to provide an Energy Monitoring and Reporting package. A system can be quickly and easily delivered to the customer, configured to collect process measurements , and used to monitor, analyze and report energy use. The system helps reduce energy consumption by comparing the actual energy consumption against targets and iden-tifying in real time the areas, where improvement is required.8ABB’s energy management systems are based on 20 years of experience gained in supplying hundreds of challenging industrial process information management systems worldwide.UPM-Kymmene’s Corporate-wide Energy Management SystemUPM-Kymmene Corporation is one of the world’s leading manufacturers of printing paper. Energy plays an important role in production and, as part of its corporate strategy, the company seeks a high level of self-sufficiency in energy production. In addition to using and generating electricity, UPM is trading in electricity with external partners on the local markets. Knowledge of expected energy demand and optimiz-ing energy resources create significant savings. To achieve this goal, over the years the company has invested considerably in energy efficiency and avail-ability, and the predictability of energy use and supply. The key tool in this area is the corporate wide energy management system consisting of 17 mill level sys-tems - 10 in Central Europe and 7 in Finland – and two control centers, all interconnected into a network. The system has been implemented and extended in several phases over more than 20 years.The mill level systems collect real-time data from the process, calculate and report electricity, steam, water and natural gas balances and predict energy consump-tion and the firm’s own generation based on paper mill production plans. Energy balance data and consump-tion schedules are consolidated in control centers. These control centers trade electricity and natural gas with external parties, and distribute the same commod-ities within the corporation at internal rates. Trading is based on the balance between predicted consump-tion schedules, the firm’s own generation, and existing sales and purchase contracts. cpmPlus Energy Manager tools are applied when selecting the optimal balancing resources during the planning phase and predicting and monitoring the balance in real time.Managing energy resources and reducing costsThe system also performs extensive reporting functions both at mill and corporate level, including greenhouse and flue gas emission reporting in accordance with the law and regulations.Energy Management at Mayr-Melnhof’s Board MillsThe Mayr-Melnhof Cartonboard Group is the leading producer of recycled cartonboard within Europe and world-wide.In 2001, ABB delivered mill-wide energy management systems to 7 Mayr-Melnhof board mills in Austria, Ger-many, the Netherlands, Switzerland and Slovenia, when the energy market environment was beginning to open in Central Europe.“We use the system to manage energy, water, chemi-cals, compressed air, production and quality data and statistics. The ABB system represents our connection between local processes and offices, and provides a handy instrument for optimizing the process and detecting failures more easily. We are happy with the system and have ordered an upgrade this year in order to obtain further benefits”, explained Mr. Johan Maier, responsible for energy and water management at Mayr-Melnhof in 2007.Energy Management at Swiss SteelSwiss Steel AG (formerly von Moos Stahl), located in Emmenbrücke near Luzern is one of the leading sup-pliers of high quality, refined and free cutting steelsto European automobile, machine and component industries.The energy management solution delivered by ABB to Swiss Steel reduces the price of electricity by sending predicted load schedules to the electricity supplier and monitoring actual consumption. These load schedules present consumption for the current and following day at 15-min intervals.The energy management system receives the produc-tion plans of the steel mill and hot rolling mill from the production planning systems, and calculates the cor-responding energy consumption schedules. The big-gest consumer is the electric arc furnace, whose load changes sharply between zero and maximum power during a melt cycle of around 50 min. The rolling mill’s consumption depends on the type of end product and the mill train in operation.Due to the electric arc furnace the load schedules exhibit a strong time variation. If the consumption schedule is not correctly predicted, the electricity supplier incurs additional costs, which are transferred to the user in the form of penalty charges. To avoid these penalties, any changes in production plans or disturbances in operation are continuously updated in the energy management system, and the revised load schedules are sent to the electricity supplier. Operators monitor consumption using the tie-line monitoring display that activates an alarm if a deviation leading to a penalty charge is expected.The energy management system allocates the energy costs to the users (mill departments). The penalty fees are shared between those users that have caused them by not consuming energy according to the predicted schedule. This will motivate the users to improve the planning of their operation and results in reduced en-ergy cost to the entire facility.Energy Management & Optimizationat Public Works Government Services Canada (PWGSC)PWGSC is responsible for government assets includ-ing office buildings, central heating and cooling plants as well as high voltage, water and sewage distribu-tion systems that vary in size, complexity and age. Its activities include delivering, verifying, planning and reporting on utilities, such as electricity, natural gas, water and different grades of fuel, for all of these facili-ties. These tasks are complicated by the need to deal with different energy suppliers and different energy commodities for many internal departments and other government departments.PWGSC found that the multiple budgeting, reporting, billing and planning systems in place could not ef-fectively manage all of its required energy and asset management activities. As a result, it compiled com-prehensive specifications for a new energy manage-ment system. The answer proved to be ABB’s cpmPlus Energy Manager, which PWGSC identified as the one “commercial off-the- shelf software package” that could provide it with a unified approach to energy conserva-tion and optimization across all of its facilities. Furthermore, by providing “what-if” scenarios and contract management, cpmPlus Energy Manager helps optimize energy costs. The system collects real-time data from different energy markets, such as the In-dependent Electrical System Operator, Environment Canada and other energy markets within North Ameri-ca. cpmPlus Energy Manager tools support the analysis of the cost impact of different combinations of electric-ity and natural gas purchased from different sources, and provide the information needed to negotiate and purchase different energy commodities directly from the main suppliers and markets.103B F I 401001 R 0101A d a g e n c y P I I R T E K #14372ABB OyProcess Industry P .O.Box 94FI-00381 Helsinki FinlandT elephone +358 10 22 11Fax +358 10 22 /cpmABB Switzerland Ltd.Segelhofstrasse 9PCH-5405 - Baden 5 Daettwill SwitzerlandT elephone +41 58 586 7576Fax +41 58 586 7328ABB Inc.579 Executive Campus Drive Westerville, Ohio 43 082U.S.A.T elephone +1 614 818 6300Fax +1 614 818 6570ABB Automation GmbH Kallstadter Strasse 1D-68309 Mannheim GermanyT elephone +49 621 381 4031Fax +49 621 381 7170ABB LtdaAv. dos Autonomistas, 1496Osasco - SP 06020-902BrazilT elephone +55 11 3688 9908Fax +55 11 3688 9079 ABB Industry Pte Ltd.No.2, Ayer Rajah Crescent Singapore 139 935T elephone +65 775 2622Fax +65 778 1206ABB Automation Systems AB Process Automation SE-7721 67 Västerås SwedenT elephone +46 21 340 000Fax +46 21 245 03Contact usCopyright 2009 ABB. All rights reserved.Specifications subject to change without notice.。
产品培训测试题总分100分姓名:____________ 总成绩:____________------------------------------------虚线以上为试卷卷头----------------------------------一、不定项选择题(共35题,每题2分,共计70分)1.PC超级皇冠样式的展现位置是?( )A.搜索首页的左上方第一位 B. 搜索首页的左上方第二位C搜索首页的右侧2.PC超级皇冠样式展现时,以下的描述正确的是?( )A.独占于搜索首页左上方位置,不展现其它广告样式。
B.搜索首页左上方位置可以同时展现其它广告样式。
3.PC超级皇冠的营销价值含以下哪些方面?( )A.独占首屏首位黄金位置,强势打造品牌形象B.2-3倍高度视觉呈现,强烈品牌带入感C.丰富便捷的信息路径,快速直达分类通道D.除了竞品及品专词,都能购买的超级样式4.知立方直达广告的展现位置( )A.搜索首页左上方B搜索首页右上方 C 搜索首页右下方D搜索首页左下方5.知立方直达广告的优势?()A.首页右侧黄金资源展位B.免人工上图,维护成本低C.相关性强,为用户喜欢的广告D. 目前客户可以随意换通用词图片6.查询词与知立方关键词的关系是?()A,词组匹配B,广泛匹配C,精确匹配D,近义词推荐7.下列哪个是知立方广告样式?()A.B.C.D.8.皇冠通用词样式,以下哪些行业可以投放?()A.电商行业B.医疗行业C.旅游行业D.游戏行业9.PC百川样式,是在广告深度几时,末位替换为引导创意?()A.任意深度B.大于等于5时C.大于等于8时D.大于等于10时10.无线网盟流量资源,当前日均曝光是多少()A.20亿 B.5亿C.10亿 D. 15亿11.PC网盟流量资源,当前总日均曝光,以及内部资源日均曝光分别是多少()A.20亿,3亿B.5亿,2亿C.10亿,3.5亿D. 13亿,2.5亿12.网盟广告覆盖了哪一种网民的上网场景()A.浏览场景B.搜索场景C.输入场景D.游戏场景13.PC网盟推广支持的广告样式有哪些?()A.图片B.图文C.文字D. flash14.无线网盟推广,当前支持哪些推广方式()A继续访问 B.拨打电话 C.下载APP D. 在线咨询15.无线网盟海量曝光资源有那几个部分组成()A.搜狗B.搜狐C.腾讯D.3000优质媒体16.搜狗信息流广告资源未来规划的方向包括()A. 微信头条流量B.对接主流adx流量C. wap信息流17.无线网盟推广即将支持哪些新广告尺寸()A 20:2 B.20:3 C.20:5 D. 6:518.无线流量主要有哪些资源类型()A.WAP B.APP C. HTML5D.信息流19.2015年Q4网盟新项目包括哪些()A.信息流广告B.原生广告C.垂直行业投放D.无线网盟banner广告20:5样式升级20.搜狗无线搜索最主要的流量来源是?()A.手机QQ浏览器C.手机腾讯网D.手机搜狐21.客户想看自己移动广告的实时展现情况,可以使用后台的哪个工具?()A.估算工具B.推广实况C.历史操作查询D.批量工具22.搜索引擎广告商中,搜狗独有的无线附加创意形式为:()A.图文子链B.APP下载C.QQ咨询D.电话咨询23.目前搜狗无线搜索推广所有附加样式中,展现优先级最高的是?()A.超级皇冠B.动态子链C.无线通用词D.无线皇冠24.以下哪条不是无线超级皇冠样式的特征?()A.搜索结果页上方首位独占显示B.可以与品专广告同时展示C.通用词触发,CPC计价D.仅限精准匹配25.搜狗无线皇冠通用词样式可展现几个tab标签?()A.3个B.6个C.8个D.12个26.搜狗无线皇冠样式最多可添加几条子链?()A. 2B. 4C. 6D.827.旭日平台中,支持以下哪些匹配方式?()A.广泛B.精确C.词组D.模糊28.搜狗无线搜索中,以下哪个行业属于搜狗无线搜索附加样式的限制行业?()A.成人用品B.调查讨债C.视频聊天D.飞机票29.搜狗无线搜索中只有排名在首位才能够展现的无线搜索样式有哪些?()A.无线皇冠样式B.无线列表样式C.无线皇冠通用词样式D.APP强样式30.搜狗移动建站具有哪些优点?()A.提供多种建站方式供用户选择,满足不同需求B.平台功能简单易懂,使用拖拽操作上手快C.建立站点支持多平台自动适配,省时省力D.模板丰富、控件种类齐全31.如下描述,可以对应到品牌专区的是()a)CPT(按时间计费)b)CPC(按点击计费)c)CPM(按展现次数计费)d)全国通出e)分地域投放f)支持到二级地域(地级市一级)g)固定首位h)左右侧展示i)品牌词触发j)通用词触发k)样式可定制l)一般一月起售m)一般季度起售n)定期竞标o)先到先得p)百科词条q)输入法32.影响品牌专区报价的因素有()a)客户所在行业b)购买关键词的个数c)购买关键词的流量d)购买关键词的竞价消耗e)客户归属(KA or 中小)33.如下描述,可以对应到品牌地标的是()a)CPT(按时间计费)b)CPC(按点击计费)c)CPM(按展现次数计费)d)全国通出e)分地域投放f)支持到二级地域(地级市一级)g)固定首位h)左右侧展示i)品牌词触发j)通用词触发k)样式可定制l)一般一月起售m)一般季度起售n)定期竞标o)先到先得p)百科词条q)输入法34.品牌地标的标准词包竞标中,如下几家客户对同一词包出价时,哪家会中标?()a)5000元;2015-10-01 14:00b)6000元;2015-10-14 15:00c)6000元;2015-10-08 10:00d)5000元;2015-10-14 18:0035.如下描述,可以对应到品牌起跑线的是:()a)CPT(按时间计费)b)CPC(按点击计费)c)CPM(按展现次数计费)d)全国通出e)分地域投放f)支持到二级地域(地级市一级)g)固定首位h)左右侧展示i)品牌词触发j)通用词触发k)样式可定制l)一般一月起售m)一般季度起售n)定期竞标o)先到先得p)百科词条q)输入法二、填空题(共10题,每题2分,共计20分)1.请分别写出下列三个样式的名称:__________、_________________、_________________. (A)( B )( C )2.PC网盟图片样式支持的_________种尺寸推广3.截止15年Q3,PC网盟当前流量中,优质流量占比_________4.网盟的流量资源当前覆盖________类媒体,覆盖_________中国网民5.搜狗信息流广告,预期的上线时间________6.2015年Q4网盟产品项目中,给予重点行业客户的投放优化方案,提升代理商本地户消耗支持的项目有、。