德芙巧克力课件演示教学

DOVE --D o y O u lo V e m E•Flipped(初遇，怦然心动):•In the spring of 1919, Princess Charlotte ,the royal heir of Luxembourg (卢森堡王室继承人) ，married Prince Felix of Bourbon（波旁皇族）. As a member of theroyal kitchen（王室后厨）, Leon was busy cleaning up dishes and plates, preparing for the luxury weddingceremony. One day, When Leon was cleaning hiswounded hand caused by the daily hard-work, a young girl with clean eyes and easy smiles went into thekitchen and said:”it must hurt”.Then she helped him bandage the wound and leave Leona tube of ointment （一管药膏）before she left. Later , Leon learned that the girl he met was Princess Bazaar, the one that had been in his heart for the rest of his life .•Fall In Love(坠入爱河):•Then, love began to grow in the two young people’s hearts .Since then ,Leon and Bazaar slipped(偷偷溜入)into the kitchen` almost everynight,Leon made ice creams for thePrincess and Bazaar taught LeonEnglish .Together, they shared thedelicious ice creams and interestingthings that happened to them. Day byday, the young girl and the young boyfell in love with each other, but they had never expressed their love feelingsbecause in a world where status andprestige meant everything, they knewtheir love could never be possible.Sothey both buried the love into the depth of their hearts .•Misunderstanding（误解）：•Unfortunately, one day Princess Bazaar was told she had been chosen to marryanother Prince。

德芙品牌识别与品牌识别模型引言概述
德芙是一家知名的巧克力品牌，拥有着独特的品牌识别特征。

品牌识别是指通过视觉、声音、触觉等感知方式，识别并辨认出特定品牌的能力。

在市场竞争激烈的当下，品牌识别对于企业的成功至关重要。

德芙作为一个成功的品牌，其品牌识别模型值得深入研究。

一、德芙品牌识别的视觉特征
1.1 德芙的logo设计
1.2 德芙的包装设计
1.3 德芙的产品设计
二、德芙品牌识别的声音特征
2.1 德芙的广告音乐
2.2 德芙的广告口号
2.3 德芙的产品命名
三、德芙品牌识别的情感特征
3.1 德芙的品牌定位
3.2 德芙的品牌故事
3.3 德芙的品牌形象
四、德芙品牌识别的消费者认知
4.1 德芙在消费者心目中的地位
4.2 德芙的品牌忠诚度
4.3 德芙的口碑传播
五、德芙品牌识别模型的建立
5.1 品牌认知度调查
5.2 品牌关联度分析
5.3 品牌忠诚度评估
结语
通过对德芙品牌识别与品牌识别模型的分析，我们可以看到德芙成功的品牌暗地里有着深厚的文化底蕴和精心设计的品牌特征。

建立一个有效的品牌识别模型可以匡助企业更好地了解消费者需求，提升品牌知名度和忠诚度，从而在市场竞争中脱颖而出。