• Which Businesses are the most promising
areas the parent company has in which to
invest resources and build market
position?
2019/12/2
11
• Which Businesses have a lot of “leverage” in the portfolio? These businesses are ones where performance changes will have a significant impact on the performance of the parent overall in terms of stability, earnings, cash flow, sales growth, or costs. Such businesses will be protected vigorously.
• How committed are other firms to the industry?
2019/12/2
3
2. Forecasting potential competitors
• Firms not in the industry but who could overcome entry barriers particularly cheaply;
• ①内部后勤(inbound logistics)，与接收、存储 和分配相关联的各种活动；
• ②生产作业(operations)，与将投入转化为最终 产品形式相关的各种活动；
• ③外部后勤(outbound logistics)，与集中、存 储和将产品发送给买方有关的各种活动；
