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Section ⅡLanguage points(Ⅰ)(Welcome to the unit &Reading)Ⅰ.单词拼写根据汉语或首字母提示，写出下列单词。
1．I talked with my parents and persuaded(说服)them to let me play once a week.2．The boy was charged with stealing，but he insisted that he was innocent(清白的，无罪的)．3．The singer has gone on tour to promote(宣传)his new song.4．Due to longtime overwork，his physical and mental(心理的)health got worse.5．All necessary expenses are drawn from the public welfare(福利)funds.6．Thanks to her skillful handing of the affair，the problem was solved.7．I don't know whether this policy will benefit the local people.8．We must pass an intelligence test before being hired by the company.9．I'm considering consulting my doctor about my headache which is getting worse.10．Every packet of cigarettes contains poisonous chemicals that affect people's health.Ⅱ.拓展词汇根据词性和汉语提示写出下列单词。
Unit 1 Advertising Period One Welcome to the unit & ReadingAdvertisingAdvertising is only part of the total sales effort，but it is the part that attracts the most attention.This is natural enough because advertising is designed for just that purpose.The simplest kind of advertising is the classified ad.Every day the newspapers carry a few pages of these ads；in the large Sunday editions there may be several sections of them.A classified ad is usually only a few lines long.It is really a notice or an announcement that something is available.Newspapers also carry a large amount of display advertising.Newspapers generally reach an audience only in a limited area.To bring their message to a larger audience，many who want to put out their ads use national magazines.Many of the techniques of modern advertising were developed in magazine ads.The use of bright colors，attractive pictures，and short messages is all characteristics of magazine ads.The most important purpose is to catch the eye.The message itself is usually short，often no more than a slogan which the public identifies with the product.The same techniques have been carried over into television advertising.Voices and music have been added to color and pictures to catch the ear as well as the eye.Television ads are repeated over and over again so that the audience sees and hears them many mercial television has mixed entertainment and advertising.Notes1.slogan n.(广告)标语mercial adj.商业的；营利的；靠广告收入的TaskRead the passage and answer the following questions.1.A notice in a newspaper belongs to classified ads.2.In this passage there are three kinds of media that carry ads mentioned.Period One Welcome to the unit & ReadingⅠ.单词自测1.advertising n.做广告；广告活动；广告业advertisement n.广告；广告宣传advertise vt.& vi.做广告，宣传2. drug n.毒品；药，药物3. shine n.光亮，光泽；vi.发光，闪耀shiny adj.发光的，闪耀的4.persuade vt.说服，劝说；使信服5.welfare n.(个体或群体的)幸福、安全和健康；福利6.cheat vt.& vi.欺骗；作弊；n.骗子；欺诈行为7.skilful adj.有技巧的；熟练的skill n.技巧8.innocent adj.清白的，无罪的；无恶意的；纯真的innocence n.清白，无辜9.breath n.气息；呼吸breathe vt.& vi.呼吸10.fool vt.欺骗，愚弄；n.傻瓜foolish adj.傻的11.cure vt.治愈；解决；n.药物，疗法；对策12.pleased adj.高兴，满意；乐于(做某事)please vt.使高兴ment n.评论，评价；vi.评论，议论14.mental adj.心理的；思想的，精神的；智力的mentally adv.精神上地15.trick n.骗局；玩笑，恶作剧；戏法，把戏；诀窍；vt.欺骗，欺诈16.aim vt.& vi.以……为目标；瞄准；n.目的，目标17.campaign n.运动(为了某种目的而进行的一系列有计划的活动)18.motto n.座右铭；格言，箴言19.benefit vt.& vi.使受益；得益于；n.益处；救济金；资金20.promote vt.推广，宣传；促销；促进，推动21.intelligence n.智力，才智；情报intelligent adj.有才智的，聪明的22.slave n.完全受……控制的人；奴隶23.consult vt.咨询；请教prehension n.理解力，领悟能力；理解练习Ⅱ.短语自测1.be related to与……相关2.stand for代表；象征3.be meant to旨在，目的是4.protect...against/from sth.保护，防护……不受到……5.be aware of意识到；明白6.even if/though虽然，即使7.fall for上……的当，受……的骗8.play tricks on欺骗；捉弄9.deal with涉及，关于；处理，应付10.warn against提醒注意；警告11.agree with sb.同意某人Ⅰ.根据课文内容选择正确答案1.How many main types of advertisements are there in our life generally?A.One.B.Two.C.Three.D.Four.答案 B2.What is the purpose of PSAs?A.To attract people’s attention.B.To promote commercial products.C.To advertise various services.D.To educate the public and help people lead better lives.答案 D3.What should we do when it comes to advertisements?A.We should believe these advertisements totally.B.We should never believe these advertisements.C.We should use our intelligence and not be a slave to them.D.We should believe that all ads are meant to benefit the public.答案 C4.In the following sentences，which is NOT true?A.Some PSAs teach people to live healthy lives.B.PSAs stand for public service advertisements.mercial advertisements are often run for free.D.There are laws to protect people from advertisements that cheat people.答案 C5.When did China begin a nationwide public service advertising campaign?A.In 1996.B.In 1986.C.In 1990.D.In 1998.答案 AⅡ.阅读课文完成下表，每空一词Title：AdvertisementsThe function of advertisements is to persuade people to buy things or accept ideas.Advertisements can be found in all kinds of media.There are two main types：commercial advertisements and public service advertisements.Ⅳ.难句分析A commercial advertisement is one which someone has paid for to advertise a product or service.句式分析：句中which引导一个定语从句，修饰先行词one。
素能提升演练(十)必修4 Uｎit 1Ⅰ、单词拼写１。
Ｍoｓｔ oｆ the famｉlies in this neｉghborhｏod arｅ on ____＿__＿_ (福利)、2。
Tｈｅ election ___＿__＿__＿ (活动,运动) cｏncluded ｗｉth a ｍass meｅt ｉｎg。
3、Ｈｅqｕoｔed sｏme _____＿(格言) in thiｓ artｉcle。
4、Ｗhen ｙｏu ｈａvｅaｎy prｏblemｓyou can ＿___＿__＿(商量) wiｔｈan ｅxｐｅｒieｎced ｃoｌleague of yours、5。
If ｙou’rｅnｏt sａtisfｉｅｄ wｉtｈｔhｉs book, I can ________＿(推荐) you ａｎotheｒｏne、６。
Tｈe bad ｗｅａｔher _＿_＿_＿_＿＿_ (成倍增加) the ｄaｎｇer of tｈｅi ｒ exｐｌｏｒation、７。
Ｅvｅryoｎe ｓuspeｃｔｅｄ Petｅｒ, ｂut he turned ouｔ tｏ be _＿＿___＿_＿_ (清白的)、8。
Ｗe figｕre you woｕlｄ waｎt to ceｌebrａｔｅｙoｕr _＿_＿________ (升职)、9、 The ｗork of aｎenｇｉnｅer reqｕiｒes ＿_＿＿_＿＿__＿___ (智力) plus expeｒience、１0。
Ｍaｎy oｌd hoｕseｓhａve been _＿______ (更新) with ｍodern faciｌities、Ⅱ、单项填空1。
Hoｗever, ｗe ｓtill mｕst bｅ _＿___＿ of tｈｅ sｋilfｕl methoｄs useｄ in adｓｔo tｒy and sell us ｔhingｓ、A、ａware Ｂ。
ｉnnoｃenｔ C。
（江苏专用）2016-2017学年高中英语Unit 1 Advertising Period One Welcome to the unit & Reading课时作业牛津译林版必修4编辑整理：尊敬的读者朋友们：这里是精品文档编辑中心，本文档内容是由我和我的同事精心编辑整理后发布的，发布之前我们对文中内容进行仔细校对，但是难免会有疏漏的地方，但是任然希望（（江苏专用）2016-2017学年高中英语Unit 1 Advertising Period One Welcome to the unit & Reading课时作业牛津译林版必修4）的内容能够给您的工作和学习带来便利。
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Unit 1 AdvertisingPeriod One Welcome to the unit & ReadingⅠ。
单项填空1。
I’m calling about the apartment you the other day.Could you tell me more about it？(2013·安徽，24）A。
advertised B。
had advertisedC.are advertising D。
will advertise答案A解析考查时态。
句意为：我现在打电话是咨询你前几天登广告的那所公寓的。
你能告诉我有关它的更多的信息吗？根据the other day可知，该空应用一般过去时态。
2.The government is trying to do something to better understanding between the two countries。
Unit 1 Advertising[单词拼写应用]核心单词1．design vt.& n．设计2．recommend vt.推荐；建议，劝告；介绍3．aim vt.& vi.以……为目标；瞄准n．目的，目标4．appeal vi.有吸引力；呼吁，恳请n．吸引力；呼吁，恳求5．bargain n．便宜货；协议vi.讨价还价6．advertise vt.& vi.做广告，宣传7．urge vt.敦促，力劝；竭力主张n．强烈的欲望，冲动[语境运用] 用所给词的适当形式填空1．(2019·天津卷) Most colleges now offer firstyear students a course specially designed (design) to help them succeed academically and personally.2．(2019·全国卷Ⅲ) Our hosts shared many of their experiences and recommended (recommend) wonderful places to eat，shop，and visit.3．(2019·北京卷) Earth Day，marked on 22 April，is an annual event aiming (aim) to raise public awareness about environmental protection.4．My mother is always urging(urge) me to do my homework as quickly as possible.5．The trade union bargained(bargain) that its members should have another week's holiday.6．The next day，an earnest editor wrote an editorial.He appealed(appeal) to everyone to help each other.拓展单词1．consult vt.咨询；请教→consultant n．顾问2．benefit vt.& vi.使受益；得益于n．益处；奖金；救济金→beneficial adj.有益的，有帮助的3．persuade vt.说服，劝说；使信服→persuasive adj.有说服力的；劝诱的→persuasion n．劝说，说服(力)4．shock n．震惊，惊愕vt.使震惊，使惊愕→shocking adj.令人震惊的→shocked adj.震惊的5．determine vt.确定，查明；决定；裁决→determined adj.坚决的，果断的，有决心的→determination n．决心，果断[语境运用] 用所给词的适当形式填空1．He tried to persuade her but failed.It appeared that his persuasion wasn't persuasive at all.(persuade)2．Cycling is highly beneficial to our health.That is to say，we can get much benefit from cycling.(benefit)3．He was shocked at the shocking news，for I could see his shocked look on his face.(shock)4．She is a determined girl，so we know that once she has_determined to do something，she will make her dream come true with great determination.(determine) 5．There are some consultants in our club.If you have any question，you can consult them without delay.(consult)阅读单词1．cancer n．癌症2．campaign n．运动(为了某种目的而进行的一系列有计划的活动)3．software n．软件4．aspect n ．方面；层面5．target n．目标；靶子vt.瞄准；以……为目标6．update vt.& n．更新；使现代化；提供最新信息7．media n．大众传播媒介，大众传播工具8．mental adj.心理的；思想的；精神的；智力的9．motto n．座右铭；格言，箴言10．yummy adj.味道好的，好吃的1．(2017·全国卷Ⅰ)I gave th e homeowner a recording of the hunger screams of owl chicks.These advertise the presence of chicks to adults.vt. 通告；告知2．(2017·全国卷Ⅱ)They pump out perfumes designed to attract different insects who are natural enemies to the attackers.vt. 意图3．(2017·全国卷Ⅱ)Through the years，I'd run into former students who would provide updates on old classmates.n.最新消息4．(2017·全国卷Ⅰ)I never felt an urge to learn any sign language before.n.强烈的愿望，迫切的要求[短语多维应用]高频短语1.be_meant_to 旨在，目的是2．in_advance 提前3．deal_with 涉及，关于；处理，应付4．discourage_sb.from...劝阻某人……5．play_tricks_on 欺骗；捉弄[语境运用] (填入一个适当的词)When it comes to advertisements，we knowthat publicinterest advertisementsare meant ①to serve the public.Theydon't play tricks ②on us，but deal③with widespread social concerns.Theyaim to teach us and help us lead betterlives.2.when it comes to...“当谈及……的时候〞When it comes to advertisements，we must all use our intelligence and not be a slave to them！(2019·江苏卷)我们非常喜欢自己的高智商，以至于我们认为当谈及到脑力时，越多越好。
江苏省启东中学高中英语 Unit 1 Advertising教案1 牛津译林版必修4I 词语辨析1、used to / be used to / wouldused to：过去常常、过去习惯，含有“过去如此，现在不了”之义，后接动词原形。
e.g. He used to live in the south. Now he is living in Beijing.There used to be a primary school beyond the hill.She used to be very shy and now she is an active leader.be used to：1) （现在）习惯于……，to 是介词，后接名词或动名词。
e.g. I’m now used to eating Sichuan food.Are you used to the weather here?The students are used to reading English in the morning.2) 被用来做……，是被动语态。
e.g. A pen can be used to write with.The house will be used to have a meeting.Some homeless children are used to beg money in the street.would：表示过去习惯，不涉及现在还有没有这一习惯；would表示习惯时，后面只能用行为动词，不接表示状态的动词，如：be, sleep, sit, stand, know等。
will：表示现在的习惯。
e.g. He would visit me every time he came to town.She would ask some difficult questions when she studied here.2、complete / finishcomplete：1) vt. / vi. 完成、做完 = finish ，使不完整/全的事物完整/全。
M4U1 Part6 Project Developing an adcampaign【设计思想】本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。
引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。
【教学目标】1. To encourage Ss to use what they’ve learnt throughout the unit tocomplete a project.2. To consider three thingsa) the garget audience of the ad campaign.b) the message they want to sendc) how they plan on reading their target audience3.To know how to cooperate and do the project together.【重点难点】Help the students know how to develop an ad campaign.【教学环节】Step 1: Lead-in1. Ask Ss to work in group of four and each student should find thegeneral idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign s aysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it bette r.1)Why is anti-smo king chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:Step 4:Developing an ad campaignPlanningPreparingProducingPresentingStep 5:Homework语言点（供参考，可根据学生情况进行删减）1. build—built---buil t① 建立，创立： build a nation 建立一个国家built a successful business out of their corner grocery store. 从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.行政部门资助了好几幢新楼的建筑项目We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出一只手臂③到达 I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决心/改变主意4. figure out①理解，弄明白I can’t figure out why he quit his job.②想出，计算出 Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me th inking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定；决定Vt.确定 determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决心做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。
n. determination 决心；果断；坚定7. It is time (for sb)to do sth….It is about/high time that ……. did sth…..It is time that we had a rest.8. appeal to①迎合，对……有吸引力，引起兴趣Bright colours appeal to small children.It’s not easy for the design to appeal to all ages.这项设计要吸引所有年龄的人是不容易的。
②恳求，呼吁 appeal to sb. for sth. 为某事而向某人呼吁appeal to sb. to do sth. 呼吁某人做某事The prisoner appealed to the judge for mercy.The gover nment is appealing to everyone to sav e water.政府正在呼吁每个人都要保护水资源。
adj. appealing 有吸引力的，有感染力的Spending the holidays in Britain is particularly appealing.9. react ---reaction.nvi. react to sth. by doing sth.Local residents have reacted angrily to the news.The audience reacted readily to his speech.10. gather①搜集收集 Detectives have spent months gathering evidence.②收割收获 It was late August and the harvest had been safely gathered in.③使聚集，集合 The kids were gathered together in a room.11. be concerned with 和…有关系The meeting was concerned with foreign trade.Her latest survey is concerned with youth unemployment.她的最新调查与青年的失业有关。
