某公司商务英语口语培训教材(一)(PPT)

• It refers to the factors that allow the productive entity to generate more sales or superior margins compared to its market rivals.
Factors include:
customer service... distribution network intellectual property quality of products
branding
cost struc ture
Two types of competitive advantage
➢ comparative advantage ➢ differential advantage
your strength your target market your competitor
cut throat:
Idioms
extremely aggressive/ fierce competition
cutting-edge /on the cutting edge: at the forefront the most advanced
4. flogging(兜售) a dead horse wasting your time on a hopeless situation
5. move the goalpost a change in the rules
6. keep your eye on the ball staying focused
Comparative Advantage: a firm's ability to produce a goods or service more efficiently than its competitors, which leads to greater profit margins and cost efficiency.

(4) Yes. Having eye contact shows your respectfulness and confidence.
Test 1
Part Two Mini-presentation
Direction: In this part of the test, you are asked to make a short presentation on the topic for about a minute. You will have a minute to prepare this. Topic: What is important when preparing for an interview? ● Studying the job advertisement ● Finding out about the company ● Preparing yourself psychologically
(2) I suppose so. To see the candidate in person will to some extent help the interviewer to know the candidate's personality.
(3) Yes, indeed. If you learn the name and title of the person you'll be meeting with, you can be sure about the waest 1
Part Three: Collaborative task and discussion
Follow-up questions (1) Yes. Don't be afraid to disagree with your interviewer in an agreeable way. If you don't disagree at times, you become, in effect, a "yes" man or woman. (2) No. The interviewer might infer that you are only interested in your own needs and not those of their company. Wait until the interviewer raises the subject.

Company Logo
How to receive the unexepected guest？
First of all, you should give the guest some drink enthusiastically
Company Logo
How to receive the unexepected guest？
3.Contact respondents
Company Logo
How to say "hello"
3S principles：
1.Stand up 2.See 3.Smile
Company Logo
On the basis of 3S, you can say：
Good morning .Good afternoon May I help you? Excuse me! May I have your name,please? Just a moment ,please!
❖ Be patient and smile ❖ Repeat information to be sure it’s correct ❖ Take notes if necessary ❖ Be clear avoid some jargon and slang ❖ Use caller’s name ❖ Thank the caller on completion of the call
and bid a friend farewell
Company Logo
Telephone Manner
1)Answering an outside call
❖Opening:“Good morning. This is......

research to get a feel for your target market. L: Can you specify what sort of information I should look for? Z: First of all you’ve got to find out if there’s any demand for your new product, and what sort of
4
Part Ⅱ Scaffolding
Situational Dialogue 1
译文
Li Yan, sales manager, for Boyi Arts Trading Company. Zhang Jian, marketing manager, for Boyi Arts Trading Company.
3
Part I Warming-up
(b) Where can the company get the information needed ? Please make another list of information sources.
Information Sources 1 newspaper 2 magazines 3 government report 4 internet 5 industry association journals 6 research specialists
Now Li Yan is asking Zhang Jian for some advice on how to carry out market research. L: Well, Mr. Zhang, could you give us some suggestions about how to start selling our corn basket in

resources.
Learn common phrasal
Effective Communication Skills
1
Active Listening
Learn how to listen effectively and understand the needs and issues of
your colleagues and clients.
职场英语口语培训课程
PPT
通过这个课程，你将学习到在职场环境中使用英语的技能，这对你的职业发
展将会有极大的帮助。
Introduction to the Course and
Objectives
Introduction
Objectives
Assessment
Learn about the course,
Understand how to build
Learn effective slide design
of preparation and rehearsal,
your confidence and
techniques to help make
and learn different
overcome nervousness when
Course
Course Recap
Evaluation
Recap of what you learned in the
Provide feedback on the coursg key takeaways and
the instructor, and evaluate your
tone in workplace communication.

1
COMPUTER IN BUSINESS LIFE
2020/12/10
How do you predict the future of computer in business life? Computer has become an indispensable part of business due to its convenience and efficiency. It is a great change to our traditional way of thinking and doing things. I predict the influence of computer in business life will be deeper and deeper in the future.
4
2020/12/10
STARTING A NEW JOB
(1)What kind of information about a computer do you want to get before starting work there? There should be a lot of information about a company . But I’d like to get information about my particular job, such as job descriptions and practical skills related to the job. I think it will help me quickly adapt to the new working environment.
(4)What will you do if the profession you are engaged in is not what you want? Probably I will go job-hunting and get a new job because I am a person who wants to do what I like. If I am not interested, I cannot do it well even if I am paid well. Interest is the most important to me when hunting for a job.

We arranged to contact again as soon as possible.我们尽快地 安排再次联系。
The seller: Would you like to place an order today? 您今
天想定货吗？
Would you like to place an order right now? 你想立刻下一个订单吗?
说实话，这台笔记本电脑确实操作简便。如果 你有任何的问题或者困难，我非常愿意解答你 的问题。现在您能告诉我，您在使用笔记本电 脑时遇到了什么问题吗？
2.Translate the following sentences into English.
⑴ 这个型号的打字机高效，经济，耐用。
This model of typewriter is efficient, economical, and durable.
Buy from companies with eco-friendly policies; boycott those without. 买那些注重环保的公司的产品， 抵制不环保公司的产品。
It is expertly designed, environmentally friendly, lightweight, and simple to operate. 产品外观设计小巧 精美，绿色环保，使用方便，便于携带。
⑵ 节省空间，方便携带。
It can save the space and it’s easy to carry.
⑶ 上海生产的秒表质量高。 Stopwatches made in Shanghai are of high quality. ⑷ 我已经使得服务器更加节约能源。 We have made servers more energy-efficient. ⑸ 这些是环保的产品。 These are environmentally friendly products. ⑹ 这些仪器操作简单。 These instruments are easy to operate. ⑺ 这一产品无噪音，易于保养。 It’s noiseless and easy for maintenance.

3. International Business English Correspondence
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence
1.What is Business English?
Business English focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. It also refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. People study business English for very practical reasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.

*
Born on December 8th, 1950 in Taipei country, one of the most famous entrepreneurs in Taiwan.
He is the founder of Taiwan's largest companies Hon Hai Precision and the largest private company in china, Foxconn.
00
✓In 2000, Hon Hai break out the value of 100 billion yuan
05
In 2005, Hon Hai Group has exceeded one trillion total market capitalization
The industry Genu
* Annual salary of 10 million
Never stingy to spend money in the investment of talent and the purchase of advanced equipment
Every employee who wants to work for the company must undergo a 5-day basic training
Taiwan rehabilitation
1974,he started his own business with his friends.
However, without one year, his friends left the company because of a bad management.

17
高频通用词汇
❖ Director 厂长、主任、所长、部长 ❖ Division manager 科长 ❖ Chief engineer 总工程师、轮机长[,endʒi'niə] ❖ Engineer 工程师 ❖ Technician 技术员[tek'niʃən] ❖ Head of group 组长 ❖ Foreman 工长、领班['fɔ:mən] ❖ Inspector 检验员[in'spektə] ❖ 领读5遍，选一列学员依次读。要求学员课下背下单词。
❖ The girl was moved, but somebody told her “don’t forget HIJK!” “He is just kidding.”
❖ The girl responded： It doesn’t matter whether he lied to me. There is “LMNOP”. Love must need our patience.
25
Greetings
❖遇到熟人
▪ Haven’t seen you for ages/some time. 太久不见了。 ▪ How have you been(doing)? 最近怎么样？ ▪ Hey, man. How’s it going? ▪ How are you getting on/making out?
❖ Would you mind me opening the window? 你介意我开窗 户吗？
❖
标识英语
11
Dialogue1 初次见面
场景一：Edward船东来涂装厂房看船体喷涂进度。
❖ A：Are you Edward Green? 你是Edward Green 先生么？ ❖ B: Yes，I am. 是的。 ❖ A: How do you do? I’m Yuanfei Chen, foreman of painting center.

Overview of Effe源自tive Communication Skills
Understanding the importance of clear, consensus, and professional communication in a business
context
Recognizing different communication styles and adapting one's own style to suit different audiences and
Using permission and influence
Employing permission technologies such as logical reasoning, emotional appeals, and ethical arguments to influence the other party's position
01
Basic Concepts and Characteristics of Business English
Definition and Function of Business English
Definition
Business English refers to the specialized language used in commercial and corporate settings for effective communication
Passive Voice
02
The passive voice is frequently used in business English

商务英语的听力和口语训练
1 Listening Resources
Practice listening skills with authentic business audio materials and podcasts.
2 Role-Playing
Engage in realistic business scenarios to improve conversational fluency.
商务旅行
掌握商务旅行的必备英语口语，能够应对各种 旅行场景。
商务英语基础词汇和短语
Basic Vocabulary negotiation presentation partnership
Essential Phrases Could you please give me a discount? Let me introduce the key points. We look forward to working with you.
Professional Tone
Adopt a formal tone and follow proper email etiquette for professional communication.
Data Analysis
Utilize data visualization and analysis techniques to present information effectively.
Language Exchange
2
learn at your own pace.
Practice speaking with native
English speakers through language

• Greet v.欢迎，打招呼 [ɡri:t]
• Corporation n. 公司 [ˌkɔ:pəˈreiʃən]
• Department manager n. 部门经理 [diˈpɑ:tmənt] [ˈmænidʒə]
• President n. 总统， 总裁 [ˈprezidənt]
• Director n. 主管，董事 [diˈrektə，dəˈrektə(r)]
无忧PPT整理发布
h
13
第一讲:Meeting and Greeting People
无忧PPT整理发布
h
14
第一讲:Meeting and Greeting People
无忧PPT整理发布
h
15
第一讲:Meeting and Greeting People
无忧PPT整理发布
h
16
第一讲:Meeting and Greeting People
会面餐桌礼仪语言点在实际商务活动场景中的运用无忧无忧pptppt整理发布整理发布greetingpeople国际音标无忧无忧pptppt整理发布整理发布国际音标元音无忧无忧pptppt整理发布整理发布国际音标辅音无忧无忧pptppt整理发布整理发布greetingpeople词汇introduceadj
1
国际音标
2
相关词汇
3
相关句型
4
对话练习
5
商务会面礼仪
无忧PPT整理发布
h
4
国际音标 元音
无忧PPT整理发布
h
5
国际音标 辅音
无忧PPT整理发布
h
6
第一讲:Meeting and Greeting People