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国际商务英语函电课件ppt

国际商务英语函电课件ppt

火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去

《跨境电子商务英语》PPT U7

《跨境电子商务英语》PPT U7

参考译文
2.4 撇脂定价 撇脂定价是在市场竞争对手很少的情况下，通过推出新产品来制定高价一种 策略。这种方法使企业能够在竞争对手进入市场之前实现利润最大化，而竞 争对手进入市场之后，价格就会下降。 撇脂定价是一种适用于新产品的策略，这种新产品也是一种新类型的产品， 还没有产品模仿的竞争者或替代品。创造革新产品的公司可以设定较高的初 始价格，从而“攫取”市场收入。然而，撇脂定价只在某些情况下有效： 条件1)：产品的质量和形象必须足以支撑其高昂的价格，并且有足够多的买 家想要并愿意以较高的价格购买该产品。 条件2)：生产小批量产品的成本不能高到“吃掉”高价带来的优势。 条件3)：竞争对手进入市场并迅速降低价格是易做到的。 采用撇脂定价的目的是在替代品或仿制品进入市场之前，从市场上尽可能多 地攫取收入。一旦市场被“撇脂”，该公司就可以大幅降价，以吸引低端买家， 同时让竞争对手无法在价格上展开竞争。
New Words
frill patronage guarantee copycat swiftly undercut siphon low-end odd institute explanation illusion complimentary dessert entree sweeten straightforward
参考译文
2.1溢价定价 当企业推出一种新产品时，他们使用一种溢价定价策略，这种新产 品与同类产品相比具有明显的竞争优势。高售价产品的定价高于竞 争对手的产品。 溢价定价在产品生命周期的初期最为有效。出售具有独特属性的商 品的小企业能够更好地使用溢价定价。 为了让高价位更容易让消费者接受，公司试图创造一种形象，让消 费者认为产品有价值，值得更高的价格。除了给人一种高质量产品 的印象，公司还需要同步其营销力度，产品包装，甚至店内的装饰 都必须支持产品物有所值的形象。

《电子商务英语》教学课件—Unit 2

《电子商务英语》教学课件—Unit 2

进口商
代表, 表示, 象征 宣传的,推销的 一致的, 兼容的 假定, 设想
软件 双重的, 成双的 市场营销
竞争者, 对手 动机, 动力 事实上, 有效地
Sample Dialogue 1 Purchasing a Computer
• Alex: Can I help you? • Customer: Yes, I would like to buy a computer. • Alex: Would you like to purchase _a__d_e_s_k_t_o_p_o_r__a_n_o_t_e_b_o_o_k____? • Customer: A notebook. _W__h_i_c_h_b_r_a_n_d__d_o__y_o_u_s_e_l_l ____? • Alex: We have a lot of brands here, so you can pick what you like.
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about product promotion. ➢ learn to convince people in workplace communication. ➢ learn how to build an online store. ➢ learn how to write a product description.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.

商务英语PPT——麦当劳肯德基在中国(英文)

商务英语PPT——麦当劳肯德基在中国(英文)

①Intangible resources ②Integration of human resources
① Integration of Operation resource ② Integration of Physical resources
III、Strategic Comparison of Chinese McDonald's and KFC III、
II、Development Situations of McDonald's and KFC in China II、
II、Development Situations of McDonald's and KFC in China II、
The number of shops of McDonald's and KFC in China
Company name：McDonald ' s Headquarters location：Oakbrook, Illinois,
USA
Products ：Chain of fast food,
dessert
The nature of the company：
Listed company
Established Time：1954
2、Competition strategy of McDonald's and KFC
Strategies of Products: KFC-localization; McDonald's-standardization KFC spares no effort to meet the different needs of Chinese consumers; McDonald's considers hamburgers and beef as their flagship products, adhere to the consistent standardized scales of foreign fast food and global products.

电子教案(PPT版本)]电子商务英语 (16)[20页]

电子教案(PPT版本)]电子商务英语 (16)[20页]

Security Maintenance and Coordination
Because the Internet is an open network, electronic messages flowing over it are not as secure from interception and tampering as messages transmitted within a proprietary EDI network. Members of Internet-based supply chains will need to evaluate their security needs and employ encryption technologies and other electronic security tools to protect confidential data. Such security devices would most likely be provided by the technology companies that ultimately offer Internet-based EDI services. Efforts to protect proprietary information as it moves across competing technologies, therefore, would need to be coordinated by a reliable third party. For example, banks could extend their services to their account holders by offering identity certifications for Business-to-Business electronic transactions.

商务英语函电第四章PPT课件

商务英语函电第四章PPT课件

2021/3/12
17
II. Fill in the blanks with appropriate propositions
1.Our quotation __fo_r____ 30 tons of Shandong groundnuts is
valid __f_o_r_/i_n_ 10 days. 2.You can rest assured that the sample will prove _t_o____
5
But we can provide the similar slipper for you, you can evaluate the quality. If you accept it, please tell us your Express account and the detailed address so that we can send the sample as soon as possible.
请确认具体内容。 商祺
2021/3/12
15
Chinese version of the letter： （B）
阿恩 真斯先生：
非常感谢贵公司的询价。
此附寄报价，如果汇率、原材料成本、出口退税或其他不可抗力事件不发生 巨大变化，本报价30天有效。至于付款条件，我们接受电汇（30％订金，余 额见提单副本后支付）或即期信用证的付款方式。
Can we have 2 pairs for testing? If so, we would like to receive two pairs in S ize 45 by SF Express on freight prepaid basis.
TRF081174

E-mail

The history of E-mail
The generation of E -mail
• 据电子邮件的发明人雷.汤姆林森(Ray Tomlinson)回忆道，电子邮件的诞生是在1971年秋季 (确切的时间已经无法考证)，当时已经有一种可传输 文件的电脑程序以及一种原始的信息程序。但两个程 序存在极大的使用局限——例如：使用信息程序的人 只能给接收方发送公报，接收方的电脑还必须与发送 方一致。发明电子邮件时，汤姆林森是马萨诸塞州剑 桥的博尔特.贝拉尼克.纽曼研究公司(BBN)公司的重 要工程师，当时，这家企业受聘于美国军方，参与 Arpanet网络(互联网的前身)的建设和维护工作。汤 姆林森对已有的传输文件程序以及信息程序进行研究， 研制出一套新程序，它可通过电脑网络发送和接收信 息，再也没有了以前的种种限制。为了让人们都拥有 易识别的电子邮箱地址，汤姆林森决定采用＠符号， 符号前面加用户名，后面加用户邮箱所在的原则， 指在不影响完整性和礼貌性的前提下，尽 量使用简单句子和简短词语。一封拖沓冗 长、措词复杂的电子邮件既浪费写的时间， 也会给阅读者带来不必要的麻烦，故商务 英语电子邮件应以简明扼要为第一要务。 在具体写作中，商务英语电子邮件呈现 出的句法特征是句子结构简单明了，有大 量省略句和不完整句。其词汇特征是用语 简洁，语言简明扼要。
3、写信日期 4、时间 5、主题 6、称呼 7、正文 8、结束语 9、签名 10、联系方式
Correctness
Conciseness
Completeness
Clarity
Courtesy
由于商务英语电子邮件涉及的是商务活 动双方的权利、义务关系，其准确性对商 务治理与沟通至关重要。具体而言，不仅 电子邮件的英语语法、标点符号和拼写要 做到准确无误，电子邮件内容还要叙述准 确，以免引起误会纠纷

商务英语邮件范文

商务英语邮件范文Subject: Inquiry about Business Partnership。

Dear [Recipient's Name],。

I hope this email finds you well. My name is [Your Name] and I am writing to inquire about the possibility of establishing a business partnership with your company.I have recently come across your company's profile and was impressed by your products and services. I believe that there is a great opportunity for us to collaborate and create mutual benefits for both of our companies. Our company specializes in [Your Company's Expertise] and we have a strong track record of success in the industry. We are confident that our expertise and resources can complement your company's offerings and help to expand your market reach.We are particularly interested in exploring the possibility of [Specific Business Opportunity or Collaboration]. We have conducted thorough research on your company and believe that our proposal can bring significant value to your business. We have a proven track record of delivering results for our partners and are committed to building a long-term and mutually beneficial relationship.In addition to our expertise, we also have a strong network of contacts and resources that can be leveraged to support our partnership. We are confident that our combined efforts can lead to a successful collaboration that will benefit both of our companies.I would like to propose a meeting to further discuss the details of our potential partnership. I believe that a face-to-face discussion will allow us to explore the opportunities in more detail and come up with a concrete plan for collaboration. Please let me know a convenient time for you to meet, and I will make the necessary arrangements.Thank you for considering our proposal. We are excited about the potential of working together and are looking forward to the opportunity to discuss this further.I look forward to your positive response. Best regards,。

大学商务英语课件ppt

Characteristics of Business English
Business English has the characteristics of professionalism, practicality, and standardization, requiring language accuracy, conciseness, formality, and compliance with business practices and norms.
Translation • Practical Application Cases of
Business English • Summary and Outlook
01 Introduction to Business English
Definition of Business English
Definition of Business English
Business English Writing Skills
Summary
Improving Business English Writing Skills
VS
Detailed description
Students need to master the basic skills of business English writing, including writing business letters, emails, reports, etc., while paying attention to language accuracy and professionalism.
By simulating business negotiations, students can master negotiation skills and improve their negotiation abilities through practical operations.

电子商务英语PPT演示文稿

本演示文稿首先通过热身讨论引入电子商务英语的主题，探讨了电子商务公司提供的服务类型及其在电子商务中的角色。接着，介绍了电子商务的背景信息，强调物流过分析部分，深入探讨了电子商务时代物流面临的挑战，特别是在B2C和B2B领域。在B2C电子商务中，快速可靠的交付是赢得市场竞争优势的关键。而在B2B电子商务中，竞争焦点已从产品转向服务，实际上是供应链之间的竞争。此外，还指出了电子商务对物流服务的高要求，包括响应性和灵活性。响应性要求物流系统能够更好地满足客户的即时配送需求，而灵活性则是应对传统物流优化设施固定性的挑战。通过这些内容，本演示文稿全面介绍了电子商务英语的相关知识，帮助读者更好地理解和应对电子商务领域的实际问题和挑战。
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