学号
年级 2014级
本科毕业论文
幼教行业市场现状与问题分析
专业工商管理
姓名
指导教师
评阅人
2016年 4 月
中国常州
BACHELOR'S DEGREE THESIS
OF HOHAI UNIVERSITY
Preschool education industry market present situation and problem analysis
Subject ：Industrial and commercial management
Name ：
Directed by ：
CHANGZHOU CHINA
摘要
幼儿教育是基础教育的重要组成部分，发展幼儿教育对于促进儿童身心全面健康发展具有重要意义，当今时代每个家庭几乎只有一个孩子，幼儿教育就显得更加尤为重要，这就促使幼教市场的迅速发展，但是由于种种原因，整个幼教市场的发展存在很大的问题，有的机构为了寻求自身的利益完全不顾孩子的真正意义上的教育问题；有的为了降低营业成本聘用非正式的教师来承担孩子们的教育；有的机构为了迎合家长设置一些价格昂贵的噱头课程来吸引消费群体。以上只是对整体市场存在部分问题的阐述。不管是家长还是机构都对目前市场存在问题提出过自己的想法，但无人去正式回应此类人群。
为了能够更加完善幼儿教育市场，本文就结合实际针对民间幼儿教育机构行业市场现状以及问题进行简单的分析，并提出自己的解决方案。
关键词：幼教市场；民间机构；解决对策；
ABSTRACT
Preschool education is an important part of basic education, the development of early childhood education is of great significance to promote children's overall health of body and mind development, today almost every family have only one child, children's education becomes more important, this causes the rapid development of preschool education market, but due to various reasons, there is a big problem, the development of the preschool education market completely some institutions in order to seek their own interests regardless of the child's education problem in the true sense; Some in order to reduce the operating cost to hire an informal teachers to undertake the education of children; Some institutions in order to meet the parents set up some expensive stunt courses to attract consumer groups. This is just some problems on the whole market. Both parents and agencies are on the market at present the problems put forward their ideas, but no one to formally respond to such people.
In order to be able to better early childhood education market, in this paper, combining with the actual market for private preschool education institutions industry status quo and the problems were simple analysis, and put forward their own solutions.
Key words:Preschool education market；countermeasures
目录
摘要 (Ⅰ)
ABSTRACT (Ⅱ)
目录......................................................................................................... I II 第1章绪论 (1)
1.1选题的背景及意义 (1)
1.1.1选题背景 (1)
1.1.2写作意义 (1)
1.2写作内容和写作方法 (2)
1.2.1写作内容 (2)
1.2.2写作方法 (2)
第2章幼儿教育的概念及重要性 (3)
2.1幼儿教育的概念 (3)
2.2幼儿教育的重要性 (3)
第3章幼儿教育市场现状 (5)
3.1幼儿教育机构市场现状调查 (5)
3.2幼教市场特征 (6)
3.3幼儿教育机构市场存在的问题分析 (7)
第4章针对幼教机构存在问题的解决对策 (10)
4.1物价局应该有力的监控市场价格 (10)
4.2规范教师队伍，提高教师专业素养 (10)
4.3提高相关人员对幼教的认识，规范幼教内容 (10)
4.4课程设置全面化 (10)
4.5注重家庭力量，为幼儿教育发展保驾护航 (11)
