商务英语lesson 2 for English major
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Keys ( 参考答案)Unit One An Overview of Business Letter Writing(Omitted)Unit Two Application LettersI. T ranslation1.I am responsible for receiving telephone calls and visitors, scheduling all of the appointments,and organizing the paperwork and correspondence.2.My work experience, together with my educational preparation would qualify me for theposition.3.Should you wish to have more information, I would be happy to come and see you at amutually convenient time.4.I think you will agree that I am, at least, a strong candidate for the position you are offering.5.I feel that I am competent to meet the requirements which you have specified.II. Decide whether the following sentences are suitable or not in an application letter and try to explain which part is wrong.1. 提出不合理要求2. 不宜提以前被解雇的原因3. 拼写错误4. 年代写错5. 不宜在这样的正式文书中使用俚语及口语化词汇III. Write application letters according to requirements.1. Gentlemen,I am writing to request admission into the Department of English Language and Literature at your University for the fall semester of 2010. It is my long-cherished desire to pursue comparative study of Chinese and Western Literature at a university in the United States.I graduated from the Dept. of Foreign Language and Literature at Nanjing Normal University. I am currently a teacher of English for English major students at SoutheastUniversity.I shall appreciate it if you would forward the necessary application forms for admission with information about financial aid to the Department of English Language and Literature at your University for a Master’s degree of Arts.I am looking forward to your response at your earliest convenience.Sincerely yours,***2. Gentlemen,I learned from this morning’s paper that there is a vacancy for a stenographer in your company. I wish to be considered as an applicant for the position and beg to state my qualifications as follow:I am 22 years of age, a high school graduate and a graduate of Jinlin Night School where I studied stenography as well as typing.Enclosed you will find testimonials from principal Zhu Changrong of Nanjing No. 3 High School, and from President Li Dangfeng of Jinglin Night School.Please check my references. They will tell you I am conscientious and that I have an agreeable personality and good appearance and that I get along exceedingly well with people.I shall be glad to call at your office if you desire a personal interview. If I am successful in my application, I shall discharge my duties to the best of my ability.Respectful yours,***3. Dear Sirs,I am graduating from the Jiangsu Institute of Foreign Trade this summer. As a student of English for Business, I hope to work for a foreign company after graduation.In the past three academic years, I have proved myself to be a straight A student, awarded a succession of scholarships. My English is particularly good and German happens to be my second foreign language, which will live up to the requirements set by a wholly-owned foreigncompany like yours.I apply for the position of assistant to your marketing project manager. Y ou will find me a good team player, self-motivated and eager to learn. I believe I can be of value to your company.I should be very happy if you would arrange an interview with me.Y ours sincerely,(signature)Y u Lihong4. Director of Consulting CenterJiangsu Foreign Service Co., Ltd.406 Maoming Mansion, 580 maoming RoadLuwan District, shanghai 200021Dear Mr. Director:I am currently working on Master Degree in International Commercial law at Nanjin University. My supervisor Mr. Liu Mingyu, a well-known professor of law, tells me that SFSC specializes in recommending qualified personnel to muti-national companies and suggeststhat I contact you for recommendation.During the two years of studies at Fu Dan University, I have not only acquired a lot of knowledge of international commercial law, but learned two foreign languages as well --- English and Japanese. Moreover, I have published two papers in the university journal on problems that may arise after China's entry to WTO. And they have been favorably accepted.I am enclosing a resume, copies of my published papers, and Professor Liu's letter of recommendation.I sincerely hope you will introduce me to a famous multi-national company, to which I will dedicate myself.Truly yours,(signature)Fu JialinUnit Three ResumeI.The style of a resume must be direct and simple. T o omit pronouns and otherstechniques are very effective. Rewrite the following sentences in Resume.1.Developed new territory.2.Developed computer programs to monitor accounting systems including carefully writtendocumentation manuals that enabled users to operate these sophisticated systems effectively. 3.Managed operations of store with sales volume of $1,000,000 and supervised eightemployees.4.Earned average of $35,000--$55,000 a year in commissioned earnings. Received serviceaward for exceeding sales quota of three years employed.5.Developed effective interpersonal skills through involvement in student organizations such asthe Student Council…II.Fill in the blanks with your information and improve your own resume. (Omitted)III.Write a resume according the following information.1. Wang MinClass 97081Computer Science and Engineering CollegeSoutheast UniversityNanjin, Jiangsu, 210002(025) 3847-9238EDUCA TIONSoutheast University Nanjin, JiangsuBachelor of Science in Computer 1997-2001·GPA: 90/100·V ice President of the Southeast University Student Council responsible for academic research·Active member of the University Society of Electronics·Director of the University Association of Computer Science·Winner of the University Scholarship in every academic year·Winner of the Panda Prize for Excellent Students in 1998·MCSE Certificate in 1999·Author or tow research papers on the programming in the Southeast University JournalExperienceZHONGJI DEVELOPMENT COMPANY Nanjin, JiangsuIntern Engineer 1/2001 – Present·Install hardware and software for customers·Wrote programs in the Traffic Computerization Project of Nanjin·Received the Internship A ward from the Southeast UniversityJINDIAN COMPANY Nanjin, JiangsuPart-time Salesperson and Engineer Summer, 1998·Sold computers·Repaired computersENGLISH PROFICIENCY·Scored 630 on TOEFL in January 1999·Good at English listening, speaking, reading, and writing·Excellent technical communication skills in EnglishREFERENCESProf. Y ang Huan, Computer Science and Engineering College, Southeast University, Nanjin, Jiangsu 210042 (025) 8736-2673President Kong Lin, Zhongji Development Company, 12 South Section, Ring Road One, Nanjin, Jiangsu, 210005 (025) 3364-2564Mr. Han Fei, CEO, Jindian Company, 73 People’s Road, Nanjin, Jiangsu 210013 (025) 5574-7364Wang MinUnit Four CertificateI. Decide whether the following sentences are suitable or not in a recommendation letter. If not, try to rewrite it.1.He put all his efforts and time into reading books.2.He often comes to me to discuss any questions he meets in his study.3.I think it is my real pleasure to recommend Mr. Smith to you, who, in my opinion, a very ableyoung man with a strong sense of responsibility and great enthusiasm for helping others.4.I know Mr. Li personally from lectures and exercises in Mathematics.5.He takes actively part in Student Union activity.II. T ranslate the following certificate letters from Chinese into English according to the given information.1. CERTIFICA TETo Whom It May Concern:This is to certify that the bearer, Mr. Wang Yingjing is an acquaintance of mine, a man whom I know to be thoroughly trustworthy.General Manager of C. T. U. Co.2. CERTIFICA TEThis is to certify that Mr. Cai Minghuihas passed the Business English Test (Intermediate Level).Shanghai Business English Test CenterIssuing Date: September, 20023. CERTIFICA TEThis is to certify that Miss Song Weijia has been awarded the title ofModel Studentin the Social Work of College Students sponsored by the Jiangsu Institute of Foreign Trade. December 2004 JIFT Y outh League Committee4. TRAINING CERTIFICA TEOF INTERMEDIA TE COMPUTERThis is to certify that Tang Fanghui, female, aged 27, has completed the four-month training in intermediate computer at the Suzhou Y i Jin College of Continuing Education and passed the qualifying examination.STAMPSuzhou Y i Jin Collegeof Continuing EducationDate: May 20, 20035. Gentlemen:I beg to certify that Mr. David Brown has been a salesman in this firm for four years and has shown diligence and ability in the discharge of his duties. He has gained the esteem of his colleagues and superiors alike.V ery truly,ⅩⅩⅩUnit Five Meeting MinutesI. Look at the minutes below and change it into a verbatim.Suggested rewritten versionII. Draft meeting minutes according to the hints given. Suggested version:Unit Six Notice &AnnouncementI.Judge the subject of each notice1. Broadcast notice2. Birth notice3.Engagement notice4. Obituary5. Business noticeII. Draft notices according to the given information1.2.3.4.5.Unit Seven Itineraries & AgendasI.Discuss the following questions(Omitted)II.Draft an itinerary according to the given information1.Post-Conference Tour: Beijing-Nanjing-Wuxi-Suzhou-Shanghai(May 23-May 29, 2010)May 23 — Fly to Nanjing.May 24—Sightseeing in Nanjing: Dr. Sun Y at-Sen Mausoleum, Zhonghuamen, and the Qinhuai River Scenery.May 25 —T ake train to Wuxi.Sightseeing in Wuxi: Cruise on the Taihu Lake and Jichang Garden.May 26 — Take train to Suzhou.Sightseeing in Suzhou: Zhuo Zheng Y uan, Huqiu, and Hanshan (Old Hill)Temple.May 27 — Take train to Shanghai.May 28 — Sightseeing in Shanghai: Jade Buddha Temple, Y uyuan Garden, Shanghai Museum, Children's Palace, and the Bund.May 29 — After breakfast at the hotel, the tour will terminate.2.Security CouncilMeeting AgendaUnit Eight E-mail I.Discuss the following questions(Omitted)II.Write E-mails according to the given information 1.Unit Nine NotesI. Suggested Subjects1) Request for Repairing Something2) Note for saying Good-bye3)Asking for Sick LeaveII. Suggested V ersion1.Unit T en Business Letters1. Establishing Business RelationsI. T ranslate the following phrases from Chinese to English, or from English to Chinese.1. 国有 6. specialize in…2. 独家代理7. on the basis of quality and mutual benefits3. 稳定的货源8. specific enquiry4. 在……行业中9. wholesalers and retailers5. 试订货10. financial standingII. Write a letter to a foreign company for establishing business relations covering the following contents:Dear Sir,In the latest issue of the China Foreign Trade, we saw the name of your company listed as being interested in making certain purchases in China.We take this oppourtunity to place our name before you as being a buying, shipping and selling agent. If you do not have anyone here to look after your interested in that capacity, we should be glad if you give us your kind consideration.We inform you that we have been engaged in this business for the past 10 years. We, therefore, feel that because of our experience, we are well qualified to take care of your interests at this end. Further, as for references, we can give you the names of some concerns in your country and also our bankers are Bank of China.Looking forward to hearing from you!2. Making InquiriesⅠ. T ranslate the following sentences from Chinese to English or English to Chinese.1.Specializing in the export of Chinese Cotton Piece Goods, we express our desire to tradewith you in this line.2.Being closely connected with reliable wholesalers here, we shall be able to do considerableimport business with you.3.Please furnish us with your own sample of rayon handkerchiefs closest in designs andquality to those we enclose here.4.我们对你方的羊毛地毯很感兴趣,请将最新的CFR 报价和支付方式告知我方,并说明最快的交货日期。
外语系教案第次课学时:授课时间:第周Context: Unit 1Title: IntroductionsThe tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries:a.Introduce businesspeople in order of professional rank –the person of highestauthority is introduced to others in the group in descending order, depending on their professional position.b.When possible, stand up when introductions are being made.c.If clients are present, they should be introduced first.d.The same and title of the person being introduced is followed by the name and titleof the other person.PROCEDURESLesson 1Starting upSs listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titlesSs list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: NationalitiesSs match countries and nationalities.Reading: Describing peopleThis reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2Reading: Describing peopleSs complete more detailed comprehension questions about Phil Knight (Exercise B and C). Language focus 1: to beSs are introduced to positive and negative forms of the verb to be.Language focus 2: a/an with jobs; wh- questionsSs look at the use of a/an before vowels and consonants and are introduced to what, who and where question words.Lesson 3Listening: Talking about yourselfSs listen to three people talking about their jobs.Skills: Introducing yourself and othersSs listen to three conversations where people introduce themselves and others. They then practice introductions.Lesson 4Case study: Aloha in HawaiiSs find out information about people at a conference.WritingSs write an e-mail about two people from the conference.第次课学时:授课时间:第周Context: Unit 2Title:Work and leisureIt has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favored by the enterprise culture. Some found themselves with too much free time n their hands when company restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards. The British TUC estimates that, despite European Union legislation, 4 million people in the UK work more than 48 hours per week and 1 in 25 work over 60 hours. It is thought that managers and professional staff work the longest hours.PROCEDURESLesson 1Starting upSs listen to four people talking about what they want from work and make word partnerships.Vocabulary 1: Days, months, datesSs practice days, months and dates and use the prepositions in, at and on with time phrases.Lesson 2Reading: Describing your routineSs read an article about the working day of Michael Dell, Chairman of Dell computers. Language focus 1: Present simpleSs look at the present simple to talk about habits and work routines.Vocabulary 2: Leisure activitiesSs use leisure activities, verbs and time phrases to talk about leisure time.Lesson 3Language focus 2: Adverbs and expressions of frequencySs complete exercises using adverbs and expressions of frequency and listen to three people talking about their typical day.Skills: Talking about work and leisureSs match questions and answers about work and leisure and then listen to a conversation about what Tim does at the weekend. Afterwards they talk about their own work and leisure activities.Lesson 4Case study: Independent Film CompanySs role play an interview between Human Resources and unhappy employees of a film company.WritingSs use the information from the case study to list the working conditions they want to change.第次课学时:授课时间:第周Context: Unit 3Title:ProblemsProblems are a fact of life. So problem-solving is an essential life skill both at home and in the office. Many pressurized managers in the modern business world may benefit from training in conflict resolution to resolve disagreements. It is wise to deal with sensitive matters face-to-face. Irate e-mails and memos often contain sentiments we would modify if speaking to the person directly. Social psychologist Albert Merabian says that words account for seven percent of communication, tone 38 percent and body language 55 percent. These elements are particularly useful in understanding and resolving potential conflict situation but can be lost in cyber communication. PROCEDURESLesson 1Starting upSs match sentences and problems and listen to five phone calls to identify the product and the problem.Vocabulary: AdjectivesSs look at the adjectives and their opposites and use too and enough.Lesson 2Reading: Dealing with problems at workFour people answer the question: ‘What are the biggest problems facing your company?’Language focus 1: Present simple: negatives and questionsSs match questions and answers, make negative sentences and practice the question forms in a role play.Lesson 3Language focus 2: have gotSs look at the use of have got, haven’t got and Have you got? To talk about possession. Skills: Telephoning: solving problemsSs listen to four phone calls where people talk about problems. Then they role play a phone conversation talking about problems with a product.Lesson 4Case study: Blue HorizonGuests of a holiday company compare their holiday apartments with the holiday brochure and complain to a representative of the company.WritingSs listen to a voice mail and write a telephone message for the manager of Blue Horizon. 第次课学时:授课时间:第周Context: Unit 4Title:TravelAround 1400 BC Polynesians paddled across the open ocean in canoes, serching for new trading partners, and the age of business travel began. The modern businessperson is more likely to choose flying as the quickest way of getting from A to B. Although safer than canoe, this can still pose hazards. Frequent fliers are likely to encounter a number of hurdles that can lead to increased stress levels. First, you have to acturally get on the plane. Most airlines overbook to minimise seat wastage and no-shows. This means that if all the passengers who actually booked seats turn up, there could be a shortage of place. If there are not enough volunteers to give up their seats, then you may find yourself bumped – denied boarding and put on a later flight.PROCEDURESLesson 1Starting upSs talk about things they like and don't like when travelling on business. Vocabulary: Travel detailsSs practise the alphabet and numbers 1-100 and match verbs and travel phrases. Listening: Listening for informationSs listen and answer questions about travel information.Lesson 2Language focus 1: can/ can’tSs put a dialogue into the correct order and then listen to check. Then Ss role play a conversation using can/ can’t.Reading: Business hotelsSs read about facilities in The Tower Hotel.Lesson 3Language focus 2: there is/ there areSs complete sentences using ther is/ there are and carry out a role play about a new job abroad.Skills: Making bookings and checking arrangmentsSs listen and answer questions about booking a hotel room before role playing a similar situation.Lesson 4Case study: Pacific HotelA hotel manager and assistant manager allocate rooms to twelve guests at a small hotel. WritingSs write a fax to one of the guests confirming arrangements.第次课学时:授课时间:第周Context: Unit 5Title:Food and entertainmentFood can communicate complex messages about status, nationally and identity. The fashion for eating out in restaurant was adopted by the upper classes during the French revolution. Most English words relating to eating out are adopted from the French (hotel, café, menu, chef, etc.) including restaurant, which was originally from the French verb meaning ‘to store’. Later, the migrations of the twentieth century proved fertile ground for mingling cuisines and a knowledge of the vast variety on offer is viewed as a mark of modern cosmopolitan taste.PROCEDURESLesson 1Starting upSs talk about the kind of food they like and match dishes and countries. Vocabulary: Eating outSs look at food groups and different parts of a menu.Reading: TippingThis reading section can be completed in two parts. Ss match jobs with places where people work. Then Ss talk about what services they tip before completing a table about which countries tip most often (Exercises A-C).Lesson 2Reading: TippingSs read an article about factors that encourage people to tip and answer comprehension questions (Exercises D-E).Language focus 1: some/anySs correct mistakes using some and any and underline the correct words in a dialogue. Listening: Ordering a mealSs listen to what a man and a woman order in a restaurant.Lesson 3Language focus 2: Countable and uncountable nounsSs identify countable nouns and complete exercises using a lot of, many or much. Skills: EntertainingSs look at language for entertaining visitors in a restaurant and listen and respond to a waiter’s questions.Lesson 4Case study: Which restaurant?Three colleagues decide which restaurants to choose to entertain three important customers.WritingSs write an e-mail inviting a customer to dinner and giving details about the restaurant. 第次课学时:授课时间:第周Context: Unit 6Title:SalesThings have come a long way since the days when peddlers went from door to door selling wares from a pack. Now advertisements pop up as text messages. Goods can be ordered by mall order. We can compare prices, get quotes, check if an item is in stock and place an order without moving away from our computer screen. In some ways the methods o buying and selling have undergone a revolution and in others little has changed since the early 1900s when keywords in sales were service and relationships. A modern sales force uses a mixture of tried and tested techniques and new technology to increase sales. The foundation of modern sales techniques was developed in the 1950s and includes gaining the client’s interest, building desire by showing product features or giving samples, increasing conviction by comparing the product with competitors or using statistics to highlight benefits and, finally, closing the deal.PROCEDURESLesson 1Starting upSs listen to three people talk about where and when they buy products. Vocabulary 1: Buying and sellingSs complete a sales leaflet for a computer company and listen to a conversation between a buyer and seller.Lesson 2Reading: Thirsty for success?Ss read a job advertisement for a sales representative in a soft drinks company. Language focus 1: Past simpleSs complete a sales report using the past simple.Vocabulary 2: Buying and sellingSs complete a leaflet for a car hire company.Lesson 3Listening: SellingKevin Warren, the Vice President, Sales and Marketing, of Coca-Cola Enterprises, gives some advice to salespeople.Language focus 2: Past time referencesSs are introduced to expressions that refer to the past, such as ago, last (week), for, on, from… to, in and during.Skills: Presenting a productSs listen to a salesperson presenting a product at a trade fair. Then they role play being the buyer and seller at a trade fair.Lesson 4Case study: Link-up LtdA company sells mobile phones and service packages. Ss role play being salespeople and customers.WritingSs write an e-mail to a colleague about what phone and service package a customer wants, using information from the case study.第次课学时:授课时间:第周Context: Unit 7Title:PeopleWhat charactreristics can help people to succeed in business and in life? A positive attitude, intelligence, perserverance and self discipline all help. Are the personality traits that contribute to success or failiure genetic? Or do we learn these characeristics are we grow up? Experts still disagree as to whether nature or nurture is more important.Can personality and intelligence be measured? IQ and psychometric tests remain popular, and the latter are still used by many companies as part of the selection process. However, in recent years the idea that only one type of intelligence exists has been criticised. Howard Gardner developed the theory of multiple intelligence. This said that people have a number of different types of intelligence that they possess to varying degrees. These are linguistic, musical, logical-mathematical, spatical, body-kinesthetic, intrapersonal(e.g. insight) and interpersonal (e.g. social skills and the ability to understand and motivate other people).PROCEDURESLesson 1Starting upSs answer a questionnaire about what sort of person they are.Vocabulary: Describing peopleSs look at the adjectives to describe people’s personalities.Listening: A difficult colleagueA property developer talks about a colleague who left the company.Lesson 2Language focus 1: Past simple: negatives and questionsSs focus on past simple negatives and questions and write questions using Why, How long, What, When and Where.Reading: Stella McCartneySs read an article about the fashion designer Stella McCartney. Ss then match verbs and nouns to make word partnerships.Lesson 3Language focus 2: Questions formsSs look at yes/no questions and open questions. They complete a questionnaire and then listen to check answers.Skills: Negotiating: dealing with problemsSs listen to a conversation about problems of understafing in a company. Then they role paly a conversation negotiating a new company car.Lesson 4Case study: A people problemA US food coompany has problems with a business manager.WritingSs write a memo aobut their meeting.第次课学时:授课时间:第周Context: Unit 8Title:MarketsIf a company wants to sell a product or service successfully, it ust identify the target market. There are many different types of market to choose from. The mass market aims to sell to as many people as possible, crossing age and income groups. In contrast, a niche market focuses on a narrowly defined group fo customers. It often caters to a need that has been overlooked by those suppliers who cater to markets which deal in more mainstream products or sevices. Focussing on niche markets can be cost effective as marketing campaigns can sim budgets directly at potential customers, for example through advertising on local radil or in magazines targeting special interst gorups. PROCEDURESLesson 1Starting upSs ask and answer questions about a populatioin pie chart.Vocabulary: Types of marketSs listen and repeat large numbers and look at adjectives to describe markets.Lesson 2Reading: The car market in ChinaSs answer quesitons and search for large numbers in an article aobut the Chiese car market.Language focus 1: Comparatives and superlativesSs practice comparative and superlative forms of adjectives..Lesson 3Listening: Doing business in RussiaSs listen to three parts of a presentation about doing business in Russia.Language focus 2: much/ a lot, a little/ a bitSs use the language to compare cars and pool talbes and use a bar chart to talk about sales in Russia and Poland.Skills: Telephoning: solving problemsSs listen to three marketing executives talking about a new snack bar and then role play taking part in a marketing meeting.Lesson 4Case study: Cara CosmeticsA body care company is launching a new shampoo. Ss siscuss the name , size and price of the product, main outlet and income group of the target market.WritingSs write a short description of the new shampoo for Cara Cosmetics catalogue.第次课学时:授课时间:第周Context: Unit 9Title:CompaniesA company is an organisation that produces goods or services to make a profit. There ar e many different types.A small business might become a medium or large business. If a company sells directly to the public, it is a retil business. A wholesale business sells goods in bulk to other companies. Some companies have Ltd in their name. This stands for limited company. Here, shareholders only lose what they invested if the company goes bankrupt. A company with PLC after its name is a Public limited company – its shares can be freely bought and sold. In contrast a Private limited company only passes shares to another person if other shareholders agree. A conglomerate consists of several companies that have joined together. A multinational or transnational company has global operations in many different countries.PROCEDURESLesson 1Starting upSs do a companies quiz and then talk about famous companies from their country. Listening: The Mini rangeSs listen to the Corporate Communications Managers for the Mini range of cars at BMW. Language focus 1: Present continuousSs look at the present continuous for temporary ations and things that are happening now.Lesson 2Vocabulary: Describing companiesSs complete exercises to describe two companies and then complete a company profile. Reading: LVMHSs read about LVMH, the luxury goods manufacturer.Lesson 3Language focus 2: Present simple or present continuousThe tenses are compared and contrasted. Ss then do exercises to find the correct tense before carrying out a role play showing someone around a company.Skills: Starting a presentationSs listen to the start of a presentation and use notes to introduce their own presentation.Lesson 4Case study: You and your companySs role play introducing themselves and their company at a training course on giving presentations.WritingSs write a short profile about their company from the information in the case study.第次课学时:授课时间:第周Context: Unit 10Title:The WebNow that the Internet has arrived, it is difficult to imagine how we lived without it; it is has revolutionised communications. Changes are taking place at an incredible speed. Hardware is becoming more compact, faster and more affordable, allowing more individuals and companies to utilise the Net. In the past, research took longer, important documents got lost in the post and information could be difficult to find. Unfortunately this revolution has brought with it a new set of problems. Research is certainly quicker but connections can be slow, making it difficult to access the websites that you need. Documents can still get lost, but now they float around cyberspace. Spam can be a problem when you e-mail account becomes overloaded with advertising that you don't want. But more sinister are the various computer viruses which can make your computer crash. And not all countries have equal access to the advantages of new technology. PROCEDURESLesson 1Starting upSs listen to people talking about what they use the Internet for and then talk about their own Internet use.Vocabulary: Internet termsSs read advice about using the Internet and match Internet terms with their definitions.Listening: Website designA website designer talks about his job.Lesson 2Language focus 1: Talking about future plansSs look at the use of the present continuous for future use and going to for future plans. Reading: E-commerceSs look at an article about making money form the internet.Vocabulary 2: Time ecpressionsSs complete future time expressions such as by net year, in two week s’ time, tomorrow evening, in the near future.Lesson 3Language focus 2: willSs use will to complete exercises about future events and predictions. Then they role play a meeting to talk about the launch of a new website.Skills: Making arrangemensSs listen to four people making and changing arrangements by phone and role play similar situations.Lesson 4Case study: Isis Books plcThe marketing director and two sales representatives of an Internet business book company plan a sales trip to Poland and Russia.WritingSs write an e-mail to customers to confirm the date and time of the appointment arranged in the case study..第次课学时:授课时间:第周Context: Unit 11Title:CulturesCompanies which deal in the global marketplace need to be able to adapt to different business cultures. It is easier to make a good impression in our own culture than in another, where our knowledge of the language and rules of behavior may be limited. Knowledge of the protocol and etiquette in the countries we do business with is essential. Protocol is adhering to the correct procedures and conduct in formal situations. This involves knowing the acceptable way to behave and includes formalities of rank, which denotes the level of a person’s position in an organisation. Etiquette focusses on communicating in a respectful and polite way in accordance with the good manners and accepted norms of the culture.PROCEDURESLesson 1Starting upSs look at tips for visiting another country or doing business there.Vocabulary: Company culturesSs complete sentences about different company cultures.Listening: Cultural mistakesSs listen to three people talk about cultural mistakes they have made.Lesson 2Language focus 1: should/ shouldn'tSs use should and shouldn't to give advice and make suggestions.Reading: Fast food in JapanAn American sandwich chain has problems with their Japanese franchise. Ss are introduced to phrasal verbs.Lesson 3Language focus 2: could/ wouldSs look at could and would to make requests and offers.Skills: Identifying problems and agreeing actionSs listen to a human resources manager talking to the general manager of a company about problems with an employee. The Ss role play a similar problem.Lesson 4Case study: A change of cultureA general manager of an overseas bank encounters problems from the staff when she wants to introduce new ideas.WritingSs write action minutes for the meeting they had in the case study.第次课学时:授课时间:第周Context: Unit 12Title:JobsThere are valuable skills that make job seekers attractive to employers:Technical skills – which include the specialist knowledge that will help them do the job. Personal skills –personality, attitude, personal work habits and style. (Can they work under pressure? Can they work as a part of a team as well as unsupervised?). Transferable skills – the basic skills learnt through everyday situations or previous work experience that can be usefully applied to a new position.PROCEDURESLesson 1Starting upSs discuss which jobs should get the highest salary and what aspects they would like or not like in a job.Vocabulary: Skills and abilitiesSs use verbs to complete a job advertisement.Language focus 1: Present perfectSs look at the use of the present perfect to talk about actions that continue from the past to the present.Lesson 2Reading : A curriculum vitaeSs put headings in the correct place and answer questions about a curriculum vitae.Lesson 3Language focus 2: Past simple and present perfectThe tense are compared and contrasted. Ss complete a text using the correct form of the verb and look at time expressions that go with each tense.Skills: Interview skillsSs look at interview tips, listen to an interview and role play an interview situation.Lesson 4Case study: High Profile Inc.The marketing director and the human resources director of a sports agency interview candidates for a job.WritingSs write a letter to the successful candidate from the case study interview.第次课学时:授课时间:第周Book IIContext: Unit 1Title:CareersReports of the death of the traditional career have been greatly exaggerated. Despite the growth of outsourcing (buying in services that were previously performed by a company’s employees from outside the organisation) and teleworking by freelancers working from home communicating via the Internet, most professional people still go to what is recognisably a job in a building that is recognisably an office. The average tenure, the length of time that people spend in a particular job, has remained unchanged (at about seven years) for two decades.PROCEDURESLesson 1Starting upSs talk about their level of ambition and say what makes for a successful career. Vocabulary: Career movesSs look at typical word combinations and verbs used with career.Listening : Human resources and recruitmentSs listen to a public relations professional who advises companies on human resources and recuitment.Lesson 2Reading: Female train driversSs read an article about the recruitment of female underground train drivers in London.Language review: Modals 1Ss look at modals used for ability, requests and offers (can, could and would) and do exercises based around a job interview.Lesson 3Skills: Telephoning: making contactSs listen to some calls and learn how to get through to who they want to speak to, leave messages, etc.Lesson 4Case study: Blue HorizonSs choose the right candidate for an internal promotion within an international training company.第次课学时:授课时间:第周Context: Unit 2Title:Selling onlineThe world of e-commerce moves fast. The dotcom frenzy of the late 1990s, with companies raising vast amounts of money from investors, for example just to sell dog food over the Internet, came and went, and some organisations removed the dotcom suffix from their names, so much did it become a synonym for failure. E-commerce courses in business schools are no longer oversubsribed and no longer preaching that ‘everything has changed’. Companies look more at how e-commerce can be used in conjunction with other methods of selling: in retailing this means clicks and mortar, combining traditional retail outlets with online operations, ratther than investing in a whole new expensive infrastructure.PROCEDURESLesson 1Starting upSs talk about traditional shopping versus buying online and goods typically bought online Vocabulary: Shopping onlineSs work on words related to buying and selling.Listening: Selling onlineSs listen to the founder of the British operation of Amazon talk about how to succeed in online selling.Lesson 2Reading: Virtual pocket moneyTeenagers buy a lot online. The article looks at payment methods they can use to do this. Language review: Modals 2Ss apply modals for obligation, necessity and prohibition (must, need to, have to and should) in the context of rules for an online book club and in an interview.Lesson 3Skills: Negotiation: reaching agreementSs discuss tips for successful negotiating, listen to a negotiation and then role play one themselves.Lesson 4Case study: Blue HorizonA traditional package holiday company wants to team up with an online business. Ss role play negotiations between the two companies.第次课学时:授课时间:第周Context: Unit 3Title:CompaniesMultinationals are the most visible of companies. Their local subsidiaries give them sometimes global reach, even if their corporate culture, the way they do things, depends largely on their country of origin. But the tissue of most national economies is made up of much smaller organisations. Many countries owe much of their prosperity to SMEs (small and medium-sized enterprise) with tens or hundreds of employees, rather than the tens of thousands employed by large corporations. Small businesses with just a few employees are also important. Many governments hope that the small businesses of today will become the multinationals of tomorrow, but many owners of small companies chose to work that way because they find it more congenial and do not want to expand. PROCEDURESLesson 1Starting upSs talk about the types of company they would most like to work for and the business sector they work in now.Vocabulary: Company vocabularySs look at vocabulary used to describe companies and that used in company reports to describe performance.Listening: Reasons for successSs listen to the sales manager of a UK motocycle manufacturer talk about the factors that make his company successful.Lesson 2。
练习一Part I Translate the following sentences into English or Chinese1.迄今为止,各国的移民政策侧重于为低技能工人设置障碍,同时鼓励高技能专业人才、工程师、科学家和企业家前来工作,甚至定居。
2.Ksda是瑞士的汽车、能源和食品集团公司。
本年度第一季度,尽管它的总营业额下降了6%,但是利润却增加了12.1%。
3.“海洋城”以其绵延10英里(相当于16公里)的海滩而闻名,每年接待约800万游客4.当富人想到将财富传给子孙的时候,他们通常会有两种情绪:害怕和忧虑。
他们害怕或忧虑金钱会对子孙产生消极影响:害怕金钱会让子孙失去通过努力工作获得成功的人生动力。
5.关于我方第315号订单,由于到货质量低劣,我方被迫表达强烈不满。
6.China is fielding its largest-ever Olympic team at the upcoming Beijing Games,with 639 athletes competing in all 28 sports.The Chinese team will attempt to surpass the 32 gold medals won at the Athens Olympics,four less than the United States.7.A Japanese media report says Japan and China have reached a compromise and agreed to jointly develop gas fields and share profits in disputed areas of the East China Sea8.The number of newly laid-off U.S.workers rose last week,the latest sign that the economic downturn is affecting the job market.A report Thursday from the Labor Department said the number of people applying for unemployment benefits for thefirst time rose 22-thousand,to 378-thousand.9.Chinese economy suffered only a mild setback in the first quarter of 2008,and remains resilient despite inflation and worsening global credit crisis.10.Praise and encouragement also makes employees more likely to work hard and stay in their jobs,saving on the cost of finding replacements.Part II Translate the following passages into Chinese.Passage 1Most Americans believe someone isn't grown up until age 26,probably with a completed education,a full-time job,a family to support and financial independence,a survey said.But they also believe that becoming an official grown-up is a process that takes five years from about the age of 20,concluded the report from the University of Chicago's National Opinion Research Center.The findings were based on a representative sample of 1398 people over age 18The poll found the following ages at which people expect the transitions to grown-up status to be completed:age 20.9 self-supporting;21.1 no longer living with parents;21.2 full-time job;22.3 education complete;24.5 being able to support a family financially;25.7 married;and 26.2 having a child."There is a large degree of consensus across social groups on the relative importance of the seven transitions,"said Tom Smith,director of the survey.The only notable pattern of differences is on views about supporting a family,having a child and getting married."Older adults and the widowed and married rate these as more important than younger adults and the never-married do,"he added."This probably reflects in large part a shift in values across generations away from traditional family values.”The most valued step toward reaching adulthood,the survey found,was completing an education,followed by full-time employment,supporting a family,financial independence,living independently of parents,marriage and parenthoodPassage 2Spend less than you earn.This is perhaps the most worn out,overused phrase in the world of personal finance.But guess what?It's also the single most important financial lesson you'll ever learn.No matter how hard you work and how much money you earn,you'll never achieve financial security if you spend more than you earn,so......do whatever it takes to make sure that this doesn't happen.This takes self-discipline,and might require constructing a budget,but if you ever want to get to a point where you can afford all the little niceties in life,you need to make it happen.Plan for the future.I've been where you are,and I know that"the future"seems like it's a million miles away.Do yourself a favor.Sit down and define short,intermediate,and long-term goals and then put together a plan for getting there.It's not easy, and you probably won't get it right at first but once you do this,you'll have something concrete to work from(and to modify in the future).Start small an work your way up.Be patient.Building a solid financial foundation takes time.Don't look for shortcuts or try to strike it rich overnight with the latest hot investment tip.Likewise,don't make major financial decisions without fully considering the ramifications.This isn't to say that you should be paralyzed fear.Rather,you need to do your homework.Turn those unknowns into knowns, and then make an informed decision.Learn form your mistakes.Nobody's perfect.You're bound to make mistakes,especially when you're just starting out.The important thing is to learn from them and move forward.If you make a bad financial decision,make a note of it and get yourself back on track.Don't beat yourself up,and don't throw in the towel.Part III Translate the following passages into EnglishPassage 1亲爱的布莱克先生:从您5月16日来函获知我公司销售代表敷衍草率,我深感苦恼。