Introduction to Lobbying Session 3

广告英语术语——创作用语广告讯息advertising message艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media概念化conceptualization文案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿comprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement 直接推销式正文straight-sell copy 副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画animation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置DVE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mixed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体serif一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper广告英语术语——公共关系用语社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与community involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release广告英语术语——广播媒介用语执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页home pages专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简self-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve 注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告英语术语——销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion广告英语术语——行政用语明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Banner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。

Change or modifications to this unit not expressly approved by the party responsible for compliance could void the user’s authority to operate the equipment.
iv
Affidavit Requirements for Connection to Digital Services • An affidavit is required to be given to the telephone company whenever digital terminal equipment
901 Explorer Boulevard P.O. Box 140000
Huntsville, AL 35814-4000 (256) 963-8000
© 2000 ADTRAN, Inc. All Rights Reserved.
Prinns require that in this manual the following information be provided to the customer:
6. This unit contains no user-serviceable parts. 7. The following information may be required when applying to your local telephone company for
leased line facilities.
without encoded analog content and billing protection is used to transmit digital signals containing encoded analog content which are intended for eventual conversion into voiceband analog signals and transmitted on the network. • The affidavit shall affirm that either no encoded analog content or billing information is being transmitted or that the output of the device meets Part 68 encoded analog content or billing protection specifications. • End user/customer will be responsible for filing an affidavit with the local exchange carrier when connecting unprotected customer premise equipment (CPE) to 1.544 Mbps or subrate digital services. • Until such time as subrate digital terminal equipment is registered for voice applications, the affidavit requirement for subrate services is waived.

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第1章 1.1 1.2 1.3 1.4 1.5 1.6 第2章 2.1 TongWeb5.0 应用服务器概述 ...................................................................................... 12 概述 ............................................................................................................................... 12 JavaEE 5 的新特性....................................................................................................... 12 TongWeb5.0 的体系结构 .............................................................................................. 12 TongWeb5.0 的特性 ...................................................................................................... 14 集成的第三方产品...........

奥巴马简介Barack Obama, a first-term senator from Illinois, would be the first African-American president of the United States if elected. Serving in the Senate since 2004, Obama introduced bipartisan legislation what allows Americans to learn online how their tax dollars are spent. He also serves on the Veterans' Affairs Committee, which helps oversee the care of soldiers returning from Iraq and Afghanistan.Previously, Obama worked as a community organizer and civil rights attorney in Chicago, and served for eight years in the Illinois State Senate.Obama was born August 4,1961, in Hawaii and has lived in many places, including Indonesia. His mother was from Kansas and his father from Kenya. Obama attended Columbia University in New York and earned a law degree at Harvard University in Massachusetts. He and his wife, Michelle Obama, who also worked as a lawyer and later for the University of Chicago, have two young daughters.奥巴马的家庭简介(英文版）Bama was born in Hawaii, his father was a student from Kenya and his mother was a white Kansas. Obama graduated from Columbia University and Harvard University, for the first time in 1996, was elected Illinois senator in Illinois in 2004 for the first time elected as a Senator, to become the U.S. Congress in the history of the 5th session of Congress The only black senator.In July 2004, the convening of the Democratic Party National Congress, Obama has been designated to do the next day, "the keynote speech." The so-called "keynote speech", this is theDemocrats on the party's program and policy statements, usually by the party's most promising political star to make 1988 a "keynote speech" that then-Arkansas governor Bill Clinton. Obama delivered the speech he wrote and published an impassioned speech. In his speech, he proposed the elimination of differences between political parties and ethnic differences, "a U.S." dream.45-year-old speech highly charismatic Obama, the broad smiles on their faces even capture the hearts of many people. With the intention to run for president in the past of black people compared to their predecessors, Obama is the first in the primaries before the national poll was supported by the rising star in 2008 to become the Democratic presidential candidates Hillary Clinton, one of the candidates of the rival.Obama in a short period of time for more than two years have been caused by a cyclone in the political arena, even the "Obama phenomenon" and used former President John F. Kennedy in 1960 taking into strong popularity to the White House in the same breath.But there are many black people that Obama does not identify with the critics that he run for president is a bit too tender, the need for Obama to the space is still not small.U.S. Democratic Senator blacks to participate in the next presidential electionXinhua Washington, Jan 16 (Reporter Pan pro Yang Qingchuan) of the United States Congressional Black Democratic Senator Barack Obama 16, announced his intention to participate in the 2008 presidential election. He was on the same day the U.S. Federal Electoral Institute has submitted the relevant documents, and set up a committee to assess the feasibility of the presidency.Obama 16 on its Web site issued a statement saying for months that he has been considering whether to participate in the 2008 presidential election, but will not take part or not depends on the media and personal ambitions. In the past six years, the federal government's decision to ignore the problem, as well as by the United States in a very unsafe situation, the United States into a should not have launched the "unfortunate, costly" war, and in Washington The leaders are not in a practical manner to cooperate.简介：Bama was born in Hawaii, his father was a student from Kenya and his mother was a white Kansas. Obama graduated from Columbia University and Harvard University, for the first time in 1996, was elected Illinois senator in Illinois in 2004 for the first time elected as a Senator, to become the U.S. Congress in the history of the 5th session of Congress The only black senator.In July 2004, the convening of the Democratic Party National Congress, Obama has been designated to do the next day, "the keynote speech." The so-called "keynote speech", this is the Democrats on the party's program and policy statements, usually by the party's most promising political star to make 1988 a "keynote speech" that then-Arkansas governor Bill Clinton. Obama delivered the speech he wrote and published an impassioned speech. In his speech, he proposed the elimination of differences between political parties and ethnic differences, "a U.S." dream.45-year-old speech highly charismatic Obama, the broad smiles on their faces even capture the hearts of many people. With the intention to run for president in the past of black people compared to their predecessors, Obama is the first in the primaries before the national poll was supported by the rising star in 2008 to become the Democratic presidential candidates Hillary Clinton, one of the candidates of the rival.Obama in a short period of time for more than two years have been caused by a cyclone in the political arena, even the "Obama phenomenon" and used former President John F. Kennedy in 1960 taking into strong popularity to the White House in the same breath.But there are many black people that Obama does not identify with the critics that he run for president is a bit too tender, the need for Obama to the space is still not small.U.S. Democratic Senator blacks to participate in the next presidential electionXinhua Washington, Jan 16 (Reporter Pan pro Yang Qingchuan) of the United States Congressional Black Democratic Senator Barack Obama 16, announced his intention to participate in the 2008 presidential election. He was on the same day the U.S. Federal Electoral Institute has submitted the relevant documents, and set up a committee to assess the feasibility of the presidency.Obama 16 on its Web site issued a statement saying for months that he has been considering whether to participate in the 2008 presidential election, but will not take part or not depends on the media and personal ambitions. In the past six years, the federal government's decision to ignore the problem, aswell as by the United States in a very unsafe situation, the United States into a should not have launched the "unfortunate, costly" war, and in Washington The leaders are not in a practical manner to cooperate.早年经历罗曼史和家庭生活文化及政治形象Brief IntroductionBarack Hussein Obama, born on August 4, 1961, is the junior United States Senator from Illinois and presidential nominee of the Democratic Party in the 2008 United States presi dential election.Obama is the first African-American to be nominated by a major American political party for president and became the first African-American president in American history on No vember 4, 2008. A graduate of Columbia University and Harvard Law School, where he became the first black person to serve as president of the Harvard Law Review, Obama worked as a community organizer and practiced as a civil rights attorney before serving t hree terms in the Illinois Senate from 1997 to 2004. He taught constitutional law at the University of Chicago Law School from 1992 to 2004. Following an unsuccessful bid for a seat in the U.S. House of Representatives in 2000, he announced his campaign for the U.S. Senate in January 2003. After a primary victory in March 2004, Obama delivered th e keynote address at the Democratic National Convention in July 2004. He was elected to the Senate in November 2004 with 70 percent of the vote.As a member of the Democratic minority in the 109th Congress, he helped create legislati on to control conventional weapons and to promote greater public accountability in the us e of federal funds. He also made official trips to Eastern Europe, the Middle East, and A frica. During the 110th Congress, he helped create legislation regarding lobbying and elect oral fraud, climate change, nuclear terrorism, and care for returned U.S. military personnel. Obama announced his presidential campaign in February 2007, and was formally nominat ed at the 2008 Democratic National Convention with Delaware senator Joe Biden as his r unning mate.奥巴马简介巴拉克•侯赛因•奥巴马，出生于1961年8月4日，是代表美国伊利诺州的资深联邦参议员，2008年美国总统选举民主党候选人。