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新视野第三册

新视野第三册
新视野第三册

Unit One Section A Text A I Am Home 我回家了

1. I grew up on a farm with a huge family. There was lots of love, lots of space and lots to do. From gardening in the greenhouse

我在农场里长大。生活在一个大家庭里。家中洋溢着爱,空间也很大,我们有做不完的事。从暖房除草到赶我家那to chasing our old goose, feeding the goat s to gathering the cattle, the word “bored” never found its way into my vocabulary. 老迈的鹅,从喂山羊到赶牛群,我从来没有说过“厌倦”这个词。

The work for us was a labor of love. 干这些活我们都非常卖力。

第一段词语解释:

Huge: adj. 1. 巨大的;庞大的:The huge debts make him at a loss. 巨额债务使他惊慌失措。

incur a huge debt: 欠下巨债; 2. 程度很大的: make a huge effort 用/下了极大的力气/功夫;

a huge success 巨大的成功; a huge influence巨大的影响;

Greenhouse:花房;温室;greenhouse effect温室效应;greenbelt绿化带;greengrocer蔬菜水果商;

Chase v. 1. chase after sb/sth; 追捕;追赶;追求;2. chase about/around到处奔波;I have been chasing around the town all morning looking for a present for her.为了给她买件礼物,我在城里转了整整一上午。

3. chase sb up找人要钱;催钱;

4. chase sth up追查;催促办理;

Bored:厌烦的;不感兴趣的;Be bore with…; 对…厌烦;Be bore to tears: 对…厌烦极了;

同义短语:be fed up with…; be tired of…; be sick of…; have had enough;

Labor: n. 1. (work的意思;)劳动;Many women do hard manual labor. 许多妇女做艰难的手工劳动。

2. (worker的意思) 工人;We need lots of skilled labor. 我们需要很多技术工人。

相关短语:be in labor分娩; a labor of love乐事;愉快的差事;labor relations劳资关系;cheap labor廉价劳动力the labor market劳动力市场;labor shortage劳动力短缺;labor costs劳动力成本;

Find one’s way into:= be brought to; get into; 进入;How does the disease find its way into the lungs?细菌是如何进入肺部的The book can’t find its way into our country.这本书不许在我国发行。

2. My family and I were very close, spending most nights playing games or telling stories until it was time to go to bed. Falling

我和我的家人亲密无间,大多数的晚上我们玩游戏或讲故事,直到睡觉的时候方肯罢休。

asleep was never a problem for me. I just listened to the sounds of singing birds and dreamed of another day on the farm. This 我从来没有睡不着的问题。我听着鸟儿的欢唱,梦想农场另一天的到来。

is my life, and I knew I was lucky. 这就是我的生活,我知道我是个幸运儿。

第二段词语解释:

Asleep: adj. (只能用作表语)睡着的;be fast asleep/sound asleep=sleep soundly;睡的很香;

fall asleep=begin to sleep开始入睡;be half asleep半睡半醒;

3. When I was 12, though, something terrible happened that would change my life forever. My father suffered a serious heart

然而,在我12岁时,一件可怕的事情发生了,它永远改变了我的生活。我的父亲心脏严重不舒服,attack and was diagnose d with heart disease. The doctors informed my dad that he would need to change his lifestyle 被确诊为心脏病。医生告诉我的父亲他需要完全改变他的生活方式,

completely, which meant no more farming life. We were forced to sell our home and move west.

这意味着他无法再过农耕生活。我们不得不卖掉我们的房子,举家西迁。

第三段词语解释:Diagnose: v. 诊断;illness(疾病) is/was diagnosed as…..; sb(人) is/was diagnosed with……;

名词形式:diagnosis: 诊断;make a diagnosis做出诊断;give sb a diagnosis给…诊断;

confirm a diagnosis确诊;an early diagnosis早期诊断;a medical diagnosis医学诊断;

4. The dry Arizona air was good for my father, and I was adjusting to a new school, new friends and a new way of living. While

亚利桑那州的干燥空气对我的父亲有好处,我也在适应新的学校,新的朋友和新的生活。

my surroundings were different and strange, they were also exciting and fun. As fate would have it, my life would soon change 我的环境不一样了,它既很陌生,但同时又激动人心,很有趣。像是命运的安排,我的生活又很快发生了变化。again, and in a very big way. 而且变化很大。

第四段词语解释:Surroundings: n. 1. 环境;in ……surroundings; in beautiful surroundings在优美的环境中;

in comfortable surroundings在舒适的环境中;in friendly surroundings在友好的环境中;

Fate: n. 命运;天命;……, but fate decided otherwise但是天意不能如愿。I wanted to go to India in June, but fate decided otherwise.六月我想去印度,但天意不随人愿。be fated to do……注定要做……;

5. One day, a personal manager from Los Angeles came up to me and asked if I had ever thought about being an actress. The

有一天,洛杉矶有个经纪人来找我,问我是否想过当一名演员。

idea had never crossed my mind. After talking it over with my parents, we decided that my mother and I would move to Los

这个想法在我脑海里从来不曾有过。和父母讨论后,母亲和我决定搬到洛杉矶住一阵子试试看。

Angeles for a while and give it a shot.

第五段词语解释:Cross one’s mind:=It occurred to sb:掠过心头;想起;It didn’t cross my mind that he would be upset.我没想到他会难过。

Give/have a shot (at…): 尝试;It’s a difficult job, but I would like to give it a shot.尽管这是件困难的工作,但我想试试。

6. Thank goodness my mother was right by my side from the very start. Together, we approach ed it like an adventure. When my

谢天谢地,母亲从一开始就和我住在一起,我们母女俩对待这件事就像对待探险似的。

first film was a success, my mother and I both decided that it was time for her to depart and resume her life in Arizona. The

当我的第一部电影成功后,我和母亲一致决定母亲现在可以离开我,重新过她亚利桑那州的生活。

little girl from the farm was disappear ing and being replace d by a woman in the big city.

农场的那个小姑娘正在消失,取而代之的是一个大城市的女性。

第六段词语解释:Be/stand by one’s side: 站在…一边;支持;China is always by the side of Third World Countries.中国永远和第三世界国家站在一起。Are you going to be by my side or his?你是支持他还是我?

Approach: v. 1. deal with; 着手;开始处理;It might be possible to approach the problem in a different way.用不同的方法处理问题也许是可行的。2. come/move nearer to;走进;靠近;As I approached the house, I noticed a light on upstairs.我走进房子的时候发现楼上的灯开着。She heard footsteps approaching.她听到走近的脚步声。

3. n. a method of doing sth;做某事的方法;approach to…; Mr. Green invented a new approach to teaching language.格林先生发明了教语言的新方法I decided to adopt a different approach to teach English grammar.我决定采用不同的方法教授语法Adventure: n. an exciting experience; 冒险;奇遇;a great adventure伟大的冒险;an adventure story冒险故事;

sense/spirit of adventure冒险精神、意识;Adventurous: adj.

Depart: vi. leave/go; 离开;启程;depart from/for…; (在日常英语中人们经常使用leave或go, 而不使用depart)

When does the next train to London depart?下一趟开往伦敦的火车什么时候开?Departure: n.

Resume: v. 1. start doing sth again; 重新开始;再继续;resume doing…; He will resume train as soon as the injury is better.

伤一好点他就开始训练。Peace talks will resume tomorrow.和平谈判明天继续开始。

resume one’s seat/place/position;回到…的座位/地方/位置上;Will you please resume your seat?请您回到座位上好吗?Disappear: v. 1. 消失;消逝;disappear behind/under/into;消逝在…后面/下面/里;disappear from view/sight;消逝在视线中;The sun disappeared behind the clouds.太阳消逝在云层里。I saw her car until it disappeared from sight.目送她的车消逝在视线中。The rain forest may disappear forever.热带雨林也许会永远消失。

Replace: vt. 1. 取代;代替;I will replace Mr. Green on the team.我将取代格林先生。replace…with…; We will replace the permanent staff with the part-timers.我们将用钟点工取代固定员工。2. 把…放回原处;(在日常生活英语中人们常用put…back,较少使用replace)Don’t forget to put the books back on the shelf when you have finished.书看完了放回书架上。

7. I truly loved my job and was treated like a queen. And yet, something was missing. Slowly, a dark void found its way into my 我确实很热爱我的工作,而且受到女王般的待遇。可是,我总觉得缺了些什么,慢慢地,我心里产生了一种阴暗的heart and began to eat away at my happiness. 空虚感,它开始吞噬我的幸福。

第七段词语解释:Queen: n. 1. 女王the queen of…;…的女王;She is the queen of Egypt.她是埃及女王。

2. 扑克牌中的圈O; the queen of diamonds方片圈O;

3. the queen of sth/sb;被认为是…中最好的;Paris, the queen of fashion巴黎,时尚之都。

Eat away at…; 侵蚀;消耗;If we don’t end the trouble, it will eat away at our happiness.如果我们不解决这个麻烦,它会侵蚀到我们的幸福。Time is eating away at our energy and strength. 时光正慢慢侵蚀我们的精力和力量。

8. I tried to figure out what was missing. I tried working harder, then working less. I made new friends and lost touch with old

我试图弄懂我失去了什么,我就先试试更努力地工作,然后又试试少工作一点。我结交了新朋友,失去了和老朋友ones. Nothing I did seemed to fill the void. I tried remember when I was happiest. I asked myself what was important to me.

的联系。然而我所做的一切无法填补这种空虚。我努力回忆着我最幸福的时光,我问自己什么东西对我最重要。Finally, I had the answer. I knew what I had to do to be happy. Once again, my life was about to change.

最后,我有了答案。我懂得了为了幸福我该做什么。我的生活再辞面临着改变。

第八段词语解释:Missing: adj. 找不到的;丢失的;Our keys have been missing for ages.我们的钥匙丢了很久了。missing from…; Two bottles were missing from the drugs cupboard.药柜里的两个瓶子不见了。

There is a button missing from your shirt.你的衬衫上掉了一个扣子。

Void: n. a feeling of great sadness: 空虚感;失落感;Running the business fill the void after his wife’s death.他妻子去世后管理一下生意可以弥补空虚感。

9. I called my mother and father and said, “I miss you so much. I need my parents back. I’m buying a place out here and I want 我打电话给我的母亲和父亲说:“我太想念你们了,我要在这里买房子,我要你们搬到加州来。”

you to move to California.” My father wasn’t too keen on the idea of being back in the rat race, but I assured him that this time

我父亲对回到那种忙忙碌碌的生活不怎么感兴趣,但我想他保证,这次

it would be nothing like that. So we began looking for a place just like I remember growing up in.

绝对会有所不同。这样,我们开始寻找一个家,像记忆中伴我成长的那个家一样。

第九段词语解释:Keen: adj. 热衷的;渴望的;be keen to do sth; be keen on doing sth; be keen for sth to happen;

10. Then one day we found it: the perfect home, nestle d in a warm and sunny valley with pear trees in the yard. The move

后来有一天我们找到了:我们完美的家,坐落在温暖、阳光明媚的山谷里,院子里长着梨树。

renew ed my family’s happiness; the dark void in me began to disappear; and a sense of balance returned to my soul. I was

这次搬家恢复了我的家庭欢乐,我内心的黑洞开始消失,我的心灵重新得到了平衡。我回家了,我再次回家了。home, again.

第十段词语解释:Nestle: v. 舒适地安顿下来;依偎;The mother lay peacefully on the grass, the children nestling by her side. 母亲安详地躺在草地上,孩子们依偎在她旁边。The little girl nestled her head against her father’s shoulder.那个小女孩把头依偎在父亲的肩头。

Renew: v. 使复活;使更新;使恢复;renew one’s contract/license/passport/membership续签合同/执照/护照/会员资格;Soul: n. 灵魂;It was as if those grey eyes can see into the very depths of my soul.好像那些灰色的眼睛可以看到我的灵魂深处。the restlessness deep in his soul他灵魂深处的不安;happy/sensitive/brave/simple soul幸福的/敏感的/勇敢的/朴素的灵魂;not a soul in sight;一个人也没有;The night was dark and still, there was not a soul in sight.黑夜寂静,了无人影。

Section B The Edge 边缘线上

1. The night before I left for Israel, I heard the same things I had all my life. “But why Israel?” my father asked. “There is a war

在我出发去以色列的前一个晚上,我听着我一生老是听到的同一句话,“为什么去以色列呢?”我的父亲问我。over there, you know.”“Yes, Dad, I know. There are wars everywhere,” I answered.

“你知道,那里有战争。”“是的,爸爸,我知道。战争到处都有。”我回答说。

2. When these “discussions” took place, my sister, Kristy, would always try to break the tension. “Kathy,” she would suggest,

当这些“讨论”发生时,我的姐姐克里斯蒂总设法打破这种紧张的局面。“凯西,”她建议道,“why don’t you go to England for summer school. It’s not dangerous and it’s still overseas.”

“你为什么不去英国上暑期学校?那里没有危险,而且那里也是国外。”

第二段词语解释:Tension: n. a nervous and worried feeling;紧张;紧张关系;reduce/relieve/ease tension减少/释放紧张感Exercise is the ideal way to reduce the tension after a hard day.辛苦工作一天后锻炼是减少紧张的理想的方法。

political/racial/social tension政治/种族/社会紧张关系;tension between…and…;…和…之间的紧张关系;Overseas: adv. 在/向海外;I am going to work overseas.我打算在国外工作。Most students come from overseas.

adj. 海外的;国外的;overseas students留学生;overseas investment海外投资;

3. I reject ed the idea of England because it was not exciting enough. I wanted to experience something different.

我拒绝去英国是因为那里不够刺激。我想体验不同的东西。

第三段词语解释:Reject: v. refuse to accept/believe in/agree with; 拒绝;The poor old man rejected the my offer of help.那个可怜的老头拒绝我的帮助。His proposal was rejected. 他的提议被拒绝了。

4. My sister and I are three and a half years apart in age. but a world apart in the way we live our lives. Her life is neat and quiet.

姐姐和我相差3岁半,但我们的生活方式却截然不同。她的生活整齐安静。

I take too many risks and love adventure. I have spent most of my adult life apologiz ing to my family for being different, for

我总是喜欢冒险。长大后的大部分时间都在为自己与众不同而道歉,

embarrassing them by something I wear, something I do or something I say. Essentially, they think I’m a nut.

我的穿戴、处事、说话让家人尴尬不以。说到底,他们认为我是个怪人。

第四段词语解释:Neat: adj. 整齐/洁的;His clothes were always neat and clean. 他的衣服总是干净整洁。

Everything in the house is neat and tidy.房间里的东西井井有条。

Apologize: v. (在日常生活中常常用say sorry to sb或者用be sorry that……; 较少用非常正式的apologize);

apologize to sb for sth; 道歉;I should apologized to your brother for my bad behavior. 我必须向你弟弟为我的劣迹道歉。I apologized for losing your bike.我把你的自行车丢了向你道歉。

Essentially: adv. basically; 本质上;根本上;Essentially, you should have a rest for a while.事实上你应该休息一会。essential: adj. extremely important and necessary; 非常重要/必须的;be essential for/to…; 对…很重要/必要;

A good diet is essential for your health.良好的饮食对你的健康很重要。

5. Since my sister is so different from me-----or since I’m so different from her-----we aren’t very close. I think I puzzle her-----she

由于我的姐姐和我如此不同-----或者说我和她如此不同-----我们并不十分亲密。我想我让她迷惑,

just can’t seem to figure me out. 她似乎根本无法理解我。

第五段词语解释:Puzzle: v. confuse sb; 使迷惑;使糊涂;What puzzled me was why his books were so popular.令我迷惑的事他的书为什么这么受欢迎。puzzle over sth/sb; 对…迷惑很久:Our class puzzled over the problem for some time. Figure sb/sth out:=understand; 理解;明白;

6. Because my sister seemed the least upset by my summer plans, I asked her for a ride to the airport. “No problem,” she said,

因为姐姐对我的暑期计划最不担心,我就请她开车送我去机场。“没有问题,”她说,“but don’t tell Dad!” I smiled and agreed. “不过,不要告诉爸爸!”我笑了笑答应了。

7. On the way to the airport the next day, my sister was quiet, as usual. But for the first time since I had decided to go, she

第二天去机场的路上,姐姐像往常一样安静。但自从我做出去以色列的决定以后,

started asking questions about my trip: where I was planning to travel, where I was going to stay. She seemed truly interested. 她就开始问起我的行程:计划去哪里旅行?住哪里?她似乎真的感兴趣了。

8. My family is not big on emotional goodbyes, so with a “Go to it, tiger” and a quick “I love you, too”, my sister was gone. I was

我的家人不善于表达离别之情。一句“去吧,好样的”和一句匆匆的“我爱你”之后,姐姐就走了。sad because this just confirm ed for me that she didn’t understand. 我很难过,因为这证实了她对我的不理解。

第八段词语解释:Be big on sth;=like sth very much;1非常喜欢;2 在…方面有特色;

She is very big on fashion design.她非常喜欢时装设计。The new BMW is big on safe features.新型宝马的安全方面很出色。Go to it=Good luck=have a good luck;祝你好运!

Confirm: v. show that sth is definitely true;证实;进一步确定;确认;New evidence confirmed the first witness’s story.新证据证实第一个目击证人的话。To confirm my diagnosis I need to do some tests.为了证实我的诊断,我需要做一些检查。confirm a booking/reservation/appointment;确认预定、约会;

9. I checked in and fasten ed myself into the plane seat. I glanced inside the bag that my sister had carried in for me. There,

登机后,我系好安全带。我向姐姐帮我拿的包里看了一眼,

along with my passport, visa, and other important document s, was a small white envelope with “Kath” written on it in my

包里除了护照、签证、和其他重要文件,还有一个白色的小信封,信封上有我姐姐起笔签名。sister’s handwriting. I opened the envelope and found a card. 我打开信封,看到里面有一个贺卡。

第九段词语解释:Fasten: (在日常口语中常用do up…)系牢;“I’m going now,” she said, fastening her coat.她拉上外套说:“我要走了。”Do up your coat, it’s cold outside.系好你的外套,外面很冷。

10. After I read the writing on the inside, I realized that my sister------who I had decided just couldn’t understand-----actually did.

看完里面的内容后,我认识到我的姐姐-----一个我确信不理解我的人-----实际上是理解我的。

It seemed there was a small part of her that was jealous of what I was doing. The card was blank except for what my sister had written: 姐姐似乎还是有一点羡慕我所做的事。卡上除了姐姐写的字别无其他。

11. I really admire you for experiencing life in such a full way. I love you.我真的羡慕你如此充分地体验人生,我爱你!

12. Your sister, Kristy你的姐姐,克里斯蒂。

13. On the other side of the card, she had written: 在贺卡的另一面她写道:

14. I really wish I could go to Israel with you.我真希望能和你一起去以色列。

15. That day, my sister, for one brief moment, showed me a side of herself that she had never shown before. Or maybe I had

那天,姐姐一瞬间流露出她之前从未流露出的一面。或许,我从未认真地never looked deeply enough. With a flood of tears running down my face, I turned and looked out of the window. I saw my

去理解她。眼泪如潮水般流下我的面颊,我转头看了看窗外,

sister standing inside the airport, smiling and waving to me. As the plane backed out of the gate, I saw her lip s say “I love you.” I 我看到姐姐在机场里微笑着向我挥手。在飞机离开停机口时,我看到她的口型,她在说smiled back because for the first time, I knew she really did. “我爱你!”我也向他笑了笑。因为我第一次知道姐姐理解我。Admire: v. respect;钦佩;赞美;admire sb for (doing sth);=look up to sb/sth;=think highly of sb/sth;

Be jealous of…;=be envious of…;嫉妒;Don’t be jealous of what others get from the business.不要嫉妒别人做生意赚钱。

Unit Two Section A Text A Advertising 广告业

1. Advertising is part of our daily lives. To find proof, you have only to leaf through a magazine or newspaper or count the radio

广告是我们日常生活的一部分。要证明这一点,你只要浏览一下杂志和报纸,或计算一下or television commercials that you hear in one evening. Most people see and hear a mass of advertising messages every day.

你晚上所收听到的广播或电视商业广告有多少就知道了。大多数人每天看到和听到大量广告信息,

And people respond to the many devices that advertiser s use to gain their attention.

人们会对广告商为赢得人们的注意力所使用的多种手段做出反应。

第一段词语解释:Advertising: n. 广告业;television/radio/newspaper/magazine advertising;电视/广播/报纸/杂志广告;advertising campaign/strategy; 广告宣传/策划;advertising agency广告代理商;

Leaf through: turn pages of a book quickly and without reading it properly浏览;

She picked up a magazine and leafed through it.她信手拿起一本杂志翻看了一下。

Mass: n. a large amount of sth;大量;许多;a mass of…;许多的……;the mass of people/population大多数人、人口;

the masses百姓;群众;adj. 大量的;很多的;weapons of mass destruction大规模杀伤性武器;the problem of mass unemployment大量失业的问题;a mass advertising campaign广泛的市场宣传;

Respond to……;do sth as a reaction to sth;对……做出反应;She responded to the news by bursting into tears.听到这消息她哭了。How do you respond to the modern advertisement? 你怎样看待现代广告业。

Gain: v. obtain or achieve; 1获得;得到;gain control/power of…;获得对…的控制、权利;

gain a degree/qualification;获得学位、资格;(在日常,人们常用get来表达‘获得;得到’这个意思)

gain a reputation/support/experience/confidence/in popularity;得到名誉、支持、经验、自信、普及;

2. increase in weight, speed, height or value;在(重量、速度、高度、价值方面)增加;

She has gained a lot of weight recently.她最近体重增加很多。

2. Advertising is a big business-----and, to many people, a fascinating one, filled with attraction and excitement. It is part

广告业是一个大行业-----而且对许多人来说,它是个很迷人的行业,充满了吸引力和刺激。

literature, part art, and part show business. 它是宣称印刷、是艺术、也是娱乐。

第二段词语解释:fascinating: adj. extremely interesting/attractive;有极大吸引力的、迷人的、有趣的;

My brother gave me a fascinating book and I couldn’t put it down.哥哥给我了一本非常有意思的书, 我简直爱不释手。

V. fascinate: = attract 吸引;使着迷;

Attract: v. make sb interested in sth;使着迷;吸引;attract sb to sth; What attracted me to the job was a chance to travel.这份工作吸引我的是有旅行的机会。attract attention/interest; 引起注意、兴趣;The story attracted a lot of interest from media. 这个故事一起了媒体的极大兴趣。Be attracted to sb;被某人吸引、迷住;

3. Advertising is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is

广告业是一个艰难的行业,它要把信息传递给许多人。广告的目的是让人们做出反应。to make people respond-----to make them react to an idea, such as helping to prevent forest fires, or to make them want to buy

让他们对某一想法做出反应,比如帮助避免森林大火,或让他们想买某种产品或服务

a certain product or service.

4. At the beginning of the 20th century, advertising was described as “salesmanship in Print”. If this definition were expand ed to

20世纪初,广告被描述为“印在纸上的销售艺术”。如果把这个定义涵盖到include radio and television, it would still stand today. 广播和电视,那么它至今仍然成立。

第三、四段词语解释:React: v. = respond; react to……;反应;How did he react to your suggestion?他对你的提议有何反应?react against…;反对、抗;It isn’t unusual for teenagers to react against their teachers and parents.青少年反抗老师和家长是很平常的。react on……;=influence on……;对……产生影响;

Prevent: v. stop sb/sth doing or happening;预防;阻止;prevent sb/sth from doing sth; His back injury may prevent him from playing in tomorrow’s game.他的背伤也许会妨碍他参加明天的比赛。

n. prevention; adj. preventive有助于预防的;preventable可预防的;

Define: v. 解释;说明;给…下定义;It’s hard to define what has changed。很难说清发生了什么变化。

definition: n. 定义;释义;If you want a clear definition, you can look it up in the dictionary.如果你想获得明确的定义,可以查查字典。The photo has poor definition.这张照片模糊不清。

Expand: v. become larger in size, number or amount;扩大;膨胀;The population of China has expanded rapidly in the past few years.中国人口在过去的几年急剧膨胀。

The hotel wanted to expand its business by adding a swimming pool.酒店想增加一个泳池来扩大一下生意。expandable: adj. 可扩展的;expansion: n.

5. The most effective way to sell something is through person-to-person contact. But the cost of person-to-person selling is high. 销售商品最有效的方法就是通过人与人的接触。但直销的成本高昂。

Because it takes a great deal of time, it increases the cost of the product or service. Advertising, then, distribute s the selling

因为这样很耗时,所以增加了产品和服务的成本。然而,广告却可以把销售的信息message to many people at one time. 在同一时间里传递给许多人。

6. Advertising is very old. It can be found as far back as the public crier s of ancient Greece-----who, for a fee, shouted out

广告业非常古老。它可以追溯到古希腊公共小贩-----他们收取一些费用,大声宣传公司的产品信息给每个人messages about a company’s products to one and all. But it first became important in the late 15th century, when the trader s of

广告变得重要是在15世纪后期,

the rapidly growing cities and rural towns needed a way to tell people where their goods could be bought.

当时迅速发展起来的城镇商人需要一种途径,让人们知道在哪可以买到他们的货物。

第五、六段词语解释:Distribute: v. share things among a group of people; distribute sth to/among sb;分发、配;

Clothes and food have been distribute among the refugees. 已经给灾民分发了衣服及食品。

There is a girl distributing leaflets by the side of the street.路边有一个姑娘在发传单。distribution: n. 分布;分布状态;Rapid: adj. = fast/quickly; 快的;迅速的;The patient made a rapid recovery.那个病人恢复的很快。

rapid growth/expansion/development/increase/response/progress/change快速的生长、扩展、发展、增加、反应、进步、Rapidly: adv. 快地;快速地;

Goods: electrical/industrial/agricultural/consumer/manufactured goods;电子、工业、农业、消费、大宗产品;

come up with goods: 辛勤工作He is a great player. He always comes up with goods on the day.他是一个伟大的运动员,每天都辛勤的工作、训练。have/get the goods on sb;发现某人犯法的证据;Face it; Tom, we have got the goods on you.汤姆坦白吧,我们已经知道是你干的。

7. The first printed advertisement in the English language appeared in 1478, more than a century before Shakespeare’s first play

第一张英文印刷广告出现在1478年,它比莎士比亚的第一部戏剧还早一个多世纪。was produced. This early ad was the work of William Caxton, England’s first printer, who used it to advertise religious books 这则早期广告是英国第一个印刷商威廉卡克斯顿的作品,他利用广告来销售自己工厂印制出来from his own studio. Caxton posted small printed notices along London’s main streets. Besides advertising his product, he

的宗教书籍。卡克斯顿沿着伦敦的主要街道张贴小型印刷广告。除了给自己的产品做广告外,identified his shop with a certain trademark so that customers could find it easily.

他还用某种商标来表明自己的商店,以便让顾客能轻易地找到。

8. This same sort of simple, informational advertising is still used. Examples include the roadside signs that tell travelers that

以此相似的简单的信息性广告现在依然在使用。例如路边的招牌,他们告诉路人

they can buy fresh corn just down the road or that there is a restaurant in the next town.

在前面的路边可以买到新鲜的玉米或下一个城镇有一家餐馆。

9. The Industrial Revolution, in the 18th and 19th centuries, brought a new kind of advertising. Large factories took the place of

18世纪和19世纪的工业革命带来了一种新型的广告形式。大工厂取代了小作坊,small workshop s, and goods were produced in large quantities. Manufacturers used the newly built railroad s to distribute their 商品被大量生产。生产商利用新建的铁路将货物发送到

products over wide areas. They had to find many thousands of customers in order to stay in business. They could not simply tell 广大地区。为了维持生意,他们得找到数以千计的顾客。他们不能只告诉people where shoes or cloth or tea could be bought-----they had to learn how to make people want to buy a specific product.

人们到哪里去买鞋子,布匹或茶叶;他们还必须学会如何使人们想买某一具体的商品。

Thus modern advertising was born. Advertising helped to create new markets and to raise standards of living as people came to 于是,现代广告业就这样诞生了。广告有助于开拓新的市场,有助于生活水平的提高,因为人们会认识到

feel that they had a right to new and better products. 他们有权利享用新的更好的商品。

10. Advertising agencies began to develop in the United States just after the Civil War. At first, the chief objective of these

在美国,广告代理公司是在内战刚结束后开始发展起来的。起初,这些公司的主要目标是agencies was to sell space in the various media, mainly newspapers and magazines. But they soon added the service of writing 在各种媒体上销售版面,主要是在报纸和杂志上。但他们很快又增加了撰写和制作广告的业务。and producing advertisements.

11. From these modest beginnings, advertising has developed into a highly specialize d and profitable business.

从这些平凡的开端,广告业发展成了高度专业化和高利润的行业。

第七、八、九、十、十一段词语解释:

Advertise: v. tell the public about a product in order to persuade them to buy it;宣传;为…做广告;

advertise sth on TV/in a newspaper; advertise for sth; 为…做宣传;

Studio: n.1. a room where television and radio programs are made; 工作室;

trademark: n a special name, sign, or word that is marked on a product to show that it is made by a particular company;商标;Industrial: adj. industrial production/output/development/growth/injury/accident/countries/society;工业产品、产量、发展、成长、工伤、事故、国家、社会;

Workshop: n. a room or building where tools and machines are used for making things or repairing things; 车间;

Quantity: a large quantity of…; 大量的…; a small quantity of…; 少量的……; in large quantities 大量(作副词用,表示量);

Cloth: n. 布;布料;(不可数);Clothes: 衣服(不和具体的数词连用);Clothing: 服装:(集合名词,不可数)Specific: adj. =particular; 具体的;特定的;Specification: n. 详细说明;Specify: v. 详细说明;

Civil: adj. 平民的;民用的;Civil War/disturbance/unrest/law/rights/内战、国内动乱、国内骚乱、民法、民权;

Be modest about对…谦虚;

Unit Two Section B Advertising Sell 广告销售

1. Advertising agent s use words with such simple efficiency; they make it look easy! If it were so, many more of us would be in

广告商用词简洁有效;他们使广告显得容易!果真如此的话,我们中更多的人就会their game. It is not easy-----it is costly and can be painfully unrewarding. You do not have to develop an advertising agent’s skill 加入他们的行业了。但这不容易----它既花钱又毫无回报。你不必拥有广告商的技能才能获得成功。

to achieve success, however. Stay within the proven framework and you’ll get your message across.

只要你按照一定的框架,将信息传达出去就行。

2. The Display Advertisement陈列式广告

3. This formula is used by many recruitment firms and really works. Open the weekend paper and study a few.

许多招聘公司利用这一形式的广告,而且这确实有效。翻开周末的报纸看几个吧。

4. 1) The Heading-----position of title, or “grab” line. A heading can be one, two or three lines and traditionally “grab” lines are

标题-----职位名称,或称之为“抢眼”行。标题可以是一行、两行或三行,一般来说,“抢眼行”是该职位the best thing about the position or company. 或该公司最为出彩的地方。

5. 2) The First Paragraph-----Brief description of the company, location, reason for vacancy and/ or history.

第一段----有关公司、公司所在地、职位空缺的原因以及公司历史的简要描述。

6. 3) The Second Paragraph------Position description or person description.

第二段-----职位描述或个人描述。

7. 4) The Third Paragraph-----Position description or person description. If you need to reduce the size of your ad, paragraphs

第三段-----职位描述或个人描述。如果你需要把你的广告写的短一点,

two and three can be combined quite successfully. Always write them in full first though, then edit if you must.

可以把第二段和第三段合并起来。先把它们全部写出来,然后根据需要编辑加工。

8. 5) The Last Paragraph-----Conditions, restatement of salary if used in the heading (or state for the first time), essential details

最后一段----待遇条件。如果标题中出现过薪水,要重申一下(如果前面没提,就第一次把它提出来)。

not covered above, and how to apply. 前面未提到的基本细节以及如何应聘也要再次予以说明。

9. Take out your own position description and practice by writing an ad for your own job!

以你自己的职位为例,练习写一个关于你自己的工作广告。

10. An example advertisement for your ideal secretary follows, firstly in display form, then in line ad form.

12. To put this advertisement into a line ad, you must isolate the important points, join them up as intelligibly as possible, and

要写梗概式广告,你必须分离各重点,再把他们组合起来,使其尽可能地清楚明了,然后,再重新修改。

Unit Two:----- Section B:-----Advertising Sell的全部词语解释:(按词语在课文中出现的先后顺序排列)

Agent: n. a person or company that represents another person or company, especially in business;代理人/商;

Costly: adj. very expensive, especially wasting a lot of money; 昂贵的;豪华的;

Framework: n. a set of ideas, rules, or beliefs from which something is developed; 框架;结构;

framework of/for…; The paper provides a framework for future research.这一报告为将来的研究提供了一个框架。

social/legal/political framework社会结构、法律结构、政治结构;

Display: v. 1.to show something to sb, or put sth in a place where people can see it easily; 2. to clearly show a feeling, attitude or quality by what you do or say;陈列;展出;显露;流露;

Shops’ windows display the latest fashion.商店的橱窗展示着最近流行的服装。

She displayed no emotion when she heard the exciting news.她听到这个令人兴奋的消息时没有表现出任何情感。

make a display of……;把…炫耀一下;be on display; 展示;put sth on display; 展出;

Formula: n. a method or set of principles that you use to solve problems or to make sure that sth is successful;方法;方案;准则;There is no magic formula that will transform sorrow to happiness.没有把悲伤变成快乐的神奇方法。

social formula社交客套话; a formula for a new drug一种新药的配方;

Recruit: v. find a new person to work in a company or join in a organization or to do a job: 招聘/收;recruit sb to do sth;

Grab: v. take a hold of sb/sth with a sudden or violent movement:抢夺;抓取;He grabbed my collar and pulled me towards him.

Unit Three Section A Life Is Full of Choices

1. Michael is no run-of-the-mill kind of guy. He is always happy and always has something positive to say. At work, when someone would ask him how he was doing, he would reply, “If I were any better, I’d be twin s!”

2. If an employee had a bad day, Michael would tell him/her how to look on the positive side of the situation lest they’d continue feeling down. He was like a ray of sunshine, a prince among men. One day, I went up to Michael and asked him, “I don’t get it. You can’t be positive all the time. How do you do it?”

3. Michael replied, “Each morning I wake up and say to myself, ‘Mike, you have two choices today. You can choose to be in a good mood or you can choose be in a bad mood.’ I choose to be in a good mood. Each time something bad happens, I can choose to be a victim or choose to see it as a type of learning. I choose to learn from it, to see it almost as a victory.

4. “Yeah, right. It isn’t that easy.” I said.

5. “Yes, it is,” Michael said. “Life is all about choices. You choose how you react to situations. The bottom line is: It’s your choice how you live life.” I reflected on what Michael said.

6. Soon after that, I left the big company where I had worked for years to start my own business. I lost touch with Michael, but I thought about him almost weekly as I tried to live the best life I could. Several years later, I heard that Michael had been involved in a serious accident, falling some 60 feet from a communications tower.

7. After 18 hours of surgery and weeks of intensive care, Michael was released from the hospital with metal rods placed in his back. I saw him about six months after the accident and asked how he was. He replied, “If I were better, I’d be twins. Would you like to see my scars?” I didn’t want to see his wounds, but I did ask him what had gone through his mind as the accident was taking place.

8. “The first thing that went through my mind was the well-being of my young daughter,” Michael replied. “Then, as I lay on the ground, within an inch of my life, I remembered that I had two choices: I could choose to die or I could choose to live. I chose the latter.

9. “Weren’t you scared?” I asked.

10. “When the paramedics transferred me to the hospital and I saw the expressions on the faces of the doctors and nurses, I got really scared. In their eyes, I read ‘He’s a dead man.’ I knew I needed to take action.”

11. “What did you do?”

12. “Well, I simply yelled: ‘I’m choosing to live. Work on me as if I am alive, not headed to the grave.’”

13. Michael lived, thanks to the skill of his doctors, but also because of his amazing attitude. I learned from him that every day we have a choice to live fully. Attitude is everything.

Unit Three Section B The Accident

1. Christmas Eve fell on a Sunday that year. As a result, the usual Sunday night youth group meeting at the church was going to be a big celebration. A mother of two teenage girls asked me after the morning service if I could find a ride for her girls that night, as I was the chairman of the youth committee. I promised I would.

2. The girls were seated beside me as we drove to the church that night. We came up over a rise in the road, only to see an accident ahead of us on the road. Because it had started to freeze and the road was very slick, we were unable to stop, and drove into the back of a car. I turned to see if the girls were okay, and I heard one of them scream, “O-o-oh, Donna!” There were no seat belt s in cars at that time. Donna had been thrown face first through the car’s front window and the sharp edge of the broken glass had made two deep cuts into her face. Blood was stream ing down. It was a terrible sight.

3. The investigating police officer said the accident had been unavoidable, but I still felt terrible that a beautiful seventeen-year-old girl would have to go through life with scars on her face. And it had happened when she was in my care.

4. At the hospital, the doctor immediately took Donna to sew her stitch es. It seemed to take a long time, and I asked a nurse about the delay. She said that the doctor on duty happened to be a plastic surgeon. He was taking great care with Donna’s face to reduce the look of the scars as much as possible.

5. Since it was Christmas, the doctors in the hospital tried to send patient s home and postpon ed all elective surgeries. As a result, Donna was the sole patient on her floor. The nurse told me that Donna had been given a pill for her pain, and kept asking questions about the medical procedure s. The nurses kept making up excuses to go into Donna’s room to chat with her!

6. Donna’s mother and sister did not blame me for the accident and even went out of their way to thank me for taking care of

the girls that night. As for Donna, she found that make-up almost completely covered her scars. That make me feel better, but I still couldn’t rid myself of guilt. A year later, I moved to the suburbs and lost touch with Donna and her family.

7. Fifteen years later, I was invited back to the church for a series of services. The last night I was there, I noticed Donna’s mother. Like a flash of lightning, the memories of the accident, the blood, and the scars flew back. When Donna’s mother stood before me she had a big smile on her face. She was almost laughing when she asked, “Do you remember how interested Donna was in what the nurses did the night of the accident?” Yes, I remember. Then her mother went on:

8. “Well, Donna decided to become a nurse. She graduated with honors, got a good job in a hospital, met a young doctor, fell in love and is happily married with two beautiful children. She told me to be sure to tell you that the accident was the best thing that ever happened to her!”

Unit Four Text A A Defining Moment

1. This story took place in an Asian community on January 29th , 1996, when I was the C-shift captain at Station Three. On this particular night Sherm and Dan were already in bed when Dispatch phoned from the California Central Fire Department.

2. “Dennis, I didn’t think this was much, so I didn’t sound the alarm. I thought I’d let you decide whether or not you’d want to investigate it,” she said.

3. “What’s up?” I replied.

4. “A citizen smelled natural gas in a district about half a block from your station.”

5. “Thanks for the information,” I said and then hung up.

6. Although “gas investigations” rarely turn out to be anything, we’re in the business of safety. I woke up Sherm and Dan and said, “Hey guys, we have a gas investigation to check out.”

7. I figured ti would be the normal “nothing call” and we drove to the area, noses alert for the smell of natural gas.

8. As er passed a three-building apartment-house complex, I caught the slightest scent of natural gas in the living quarters. We parked and began to conduct the investigation.

9. The smell seemed stronger as we moved closer, but what really began to concern me was the distant sound of rushing air. I followed the sound, and when I was right on top of it, it sounded like a little jet engine. I was sure this was a large natural gas leak.

10. I immediately contacted Dispatch asking for help. “I’m sure I hear gas escaping-----this thing could blow at any moment! We have got to moving on this before we have a real disaster on our hands.

新视野第三册网测习题和答案

Unit 4 一.Directions: Listen to the short dialogs, then choose the correct answers to the questions. A. He is seeking help. B. He is offering advice. C. He is trying to look calm. D. He is having an interview. A. She is weak in doing projects. B. She is weak in studies. C. She tends to work whole-heartedly. D. She is not willing to start a project. A. Send in her CV by email. B. Send in her CV by mail. C. Call the company. D. Visit the company in person. A. She has accepted the offer. B. She has declined the offer. C. She is interested in becoming an accountant. D. She will leave the current job for more money. A. She should keep the present job. B. She might as well find a new job. C. She might as well find an online job. D. She should perfect her present position 二.Directions: Listen to the passage(s) three times. There are various types of questions asked at a job interview. Most job interviews start with chit-chat type of questions. They are designed to break the ice and get the conversation flowing. Examples are questions like"Did it take you long to get here","Did you find the place all right","Were you able to find parking " Most of these just require a"yes, no problem" type of response ; you can elaborate if you wish. However, ensure that you don’t provide information that will give them a bad impression . If you say something like"It took me ages to get here. The traffic was so bad; I hate traveling to this side of town", it would not make a good impression. If this is the place where you would be working, they would automatically be worried that you will be late for work everyday . More questions will be asked to find out a bit more about you. They might be historical questions regarding your previous

新视野大学英语第三版视听说第三册答案

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M: I’m enjoying the view. All the girls in fashion design are here preparing for an exam on Monday. Q: Why is the man in the library? 4. Script W: How’s your group doing with this statistics presentation? Mine’s doing a terrible job. M: Yeah, mine too. David and Mike are OK, but Steven doesn’t pull his weight and Suzan’s never around. I don’t see how we can pass unless Steven and Suzan realize that this is their last chance. Q: What is true of Steven and Suzan? 5. Script W: You took an MBA at Harvard Business School, didn’t you? What’s it like? M: It’s expensive, about U.S. $ 40,000 a year, plus the cost of food and housing. But the teaching is first-class. The professors have a lot of practical experience. They use the case system of teaching, that is, you study how actual businesses grew or failed. Q: Why is he MBA teaching in Harvard Business School first-class? Keys: 1.C 2.D 3.B 4.D 5.A III. Listening In

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U n i t 1 III 1 beneath 2 disguised 3 whistles 4 restrain 5 grasp 6 longing 7 praying 8 faithful 9 pledge 10 drain IV 1 tell … on you 2 track down 3 work it out 4 picking on me 5 reckoned with 6 call on 7 on his own 8 get through 9 in disguise 10 revolves around V G O D I K L B F A N VI 1 advise 2 level 3 problems 4 necessity 5 skills 6 experience 7 solution 8 value 9 tool 10 manner VII 1 air-conditioned( 装空调的;有冷气的 ) 2 handmade (手工制作的) 3 thunderstruck (非 常吃惊的) 4 heartfelt (衷心的;诚挚的) 5 data-based (基于数据的)6 self-employe d (自主经营的) 7 custom-built (定制的;定做的) 8 weather-beaten (饱经风霜的) VIII 1. well-informed (对…… 非常熟悉的) 2 new-found (新获得的) 3 hard-earned (辛苦挣得 的) 4 soft-spoken (说话温柔的) 5 newly-married (新婚的) 6 widely-held (普遍认为的) 7 well-meant (出于好意的) 8 well-educated (受过良好教育的) IX 1 no matter how different it may seem form any other substance 2 no matter what a woman tries to do to improve her situation 3 no matter what excuse he gives 4 no matter what anyone else may think 5 no matter how they rewrite history X 1 just as we gained fame in victory, we lost nothing in defeat 2 just as the head teacher plays a significant role in the school, Jane plays a significant role f leader in the classroom. 3 whoever was out there obviously couldn ’t see him just as he couldn ’t see them. 4 she has been searching all her life for the perfect chocolate just as I have been searching for the perfect beer. 5 you can make those kinds of comparisons just as you were doing the analyses a minute ago. XI 1. No matter how experienced a speaker you are, and how well you have prepared your speech, you will have difficulty making a speech at such a noisy reception.

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