研究生英语考试
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2006级硕士研究生(B类)英语期末考试试题
(适用于30-53班)
时间: 150分钟
2007.7.7
Part I: Reading Comprehension 40%
Directions: Read the following passages carefully and then select the best answer from the four choices given to answer the questions or to complete the statements that follow each passage. Write your answer on your Answer Sheet.
Passage One
Most conceptions of the process of motivation begin with the assumption that behavior is, at least in part, directed towards the attainment of goals or towards the satisfaction of needs or motives. Accordingly, it is appropriate to begin our consideration of motivation in the work place by examining the motives for working. Simon points out that an organization should be able to secure the participation of a person by offering him inducements（引诱）which contribute in some way to at least one of his goals. The kinds of inducements offered by an organization are varied, and if they are effective in maintaining participation they must necessarily be based on the needs of the individuals.
Maslow examines in detail what these needs are. He points out not only that there are many needs ranging from basic physiological drives such as hunger to a more abstract desire for self-realization, but also that they are arranged in a hierarchy （等级制度）whereby the lower-order needs must to a large degree be satisfied before the higher-order ones come into play.
One of the most obvious ways in which work organizations attract and retain members is through the realization that economic factors are not the only inducement for working as indicated by Morse and Weiss. In line with the social respect and
self-realization needs discussed by Maslow, factors such as associations with others, self-respect gained through the work, and a high interest value of the work can serve effectively to induce people to work.
1. According to Maslow, a work organization is able to motivate people to work by
_______.
A. satisfying their physiological needs
B. satisfying their self-realization needs
C. satisfying hierarchy of their higher-order need
D. first satisfying their lower-order needs
2. Lower-order needs concern a person's _______.
A. essential physical needs C. self-realization
B. self-respect D. working relationships with others
3. Which of the following is NOT a higher need that attracts people to work?
A. Association with others. C. Interest value of the work.
B. Possibility of earning a good salary . D. Cultivation of self-respect.
4. Which of the following statements may be supported by Morse and Weiss?
A. Physiological needs are the most basic.
B. There is a hierarchy of needs that must be met.
C. Economic factors are the greatest inducement.
D. Personal esteem and the gaining of power is the most important factor.
5. Simon points out that ________.
A. the needs of individuals range from hunger to self-realization
B. effective inducements must be based on what individuals want
C. economic factors are not the only inducement for working
D. inducements must not be too varied
Passage Two
According to sociologists, there are several different ways in which a person may become recognized as the leader of a social group. In the family, traditional cultural patterns confer leadership on one or both of the parents. In other cases, such as friendship groups, one or more persons may gradually emerge as leaders, although there is no formal process of selection. In larger groups, leaders are usually chosen formally through election or recruitment.
Although leaders are often thought to be people with unusual personal ability, decades of research have failed to produce consistent evidence that there is any category of “natural leaders”. It seems that there is no set of personal qualities that all leaders have in common; rather, virtually any person may be recognized as a leader if the person has qualities that meet the needs of that particular group.
Research suggests that there are typically two different leadership roles that are held by different individuals. Instrumental leadership is leadership that emphasizes the completion of tasks by a social group. Group members look to instrumental leaders to “get things done”. Expressive leadership, on the other hand, is leadership that emphasizes the collective well beings of a social groups members. Expressive leaders are less concerned with the overall goals of the group than with providing emotional support to group members and attempting to minimize tension and conflict among them.
Instrumental leaders are likely to have a rather secondary relationship to other group members. They give others and may discipline group members who inhibit（阻碍）attainment of the groups goals. Expressive leaders cultivate a more personal or primary relationship to others in the group. They offer sympathy when someone experiences difficulties and try to resolve issues that threaten to divide the group. As the difference in these two roles suggest, expressive leaders generally receive more personal affection from group members; instrumental leaders, if they are successful in promoting group goals, may enjoy a more distant respect.
6. What does the passage mainly discuss?
A. The problems faced by leaders.
B. How leadership differs in small and large groups.
C. How social groups determine who will lead them.
D. The role of leaders in social groups.
7. The passage mentions all of the following ways by which people can become
leaders EXCEPT __________ .
A. recruitment
B. formal election process
C. specific leadership training
D. traditional cultural patterns
8. Which of the following statements about leadership can be inferred from
paragraph 2?
A. person who is an effective leader of a particular group may not be an
effective leader in another group.
B. Few people succeed in sharing a leadership role with another person.
C. A person can best learn how to be an effective leader by studying research
on
leadership.
D. Most people desire to be leaders but can produce little evidence of their
qualifications.
9. In mentioning “natural leaders” in line 7, the author is making the point that _____ .
A. few people qualify as “natural leaders”
B. there is no proof that “natural leaders” exist
C. “natural leaders” are easily accepted by the members of a group
D. “natural leaders” share a similar set of characteristics
10. The passage indicates that instrumental leaders generally focus on __________ .
A. ensuring harmonious relationships
B. sharing responsibility with group members
C. identifying new leaders
D. achieving a goal
Passage Three
Many objects in daily use have clearly been influenced by science, but their form and function, their dimensions and appearances, were determined by technologists, artisans, designers, inventors, and engineers ─ using nonscientific modes of thought. Many features and qualities of the objects that a technologist thinks about cannot be reduced to unambiguous verbal descriptions; they are dealt with in the mind by a visual, nonverbal process. In the development of Western technology, it has been nonverbal thinking, by and large, that has fixed the outlines and filled in the details of our material surroundings. Pyramids, cathedrals, and rockets exist not because of geometry or thermodynamics, but because they were first a picture in the minds of those who built them.
The creative shaping process of a technologist’s mind can be seen in nearly every artifact that exists. For example, in designing a diesel engine, a technologist might impress individual ways of nonverbal thinking on the machine by continually using an intuitive sense of rightness and fitness. What would be the shape of the combustion
chamber? Where should the valves be placed? Should it have a long or short piston? Such questions have a range of answers that are supplied by experience, by physical requirements, by limitations of available space, and by a sense of form. Some decisions such as wall thickness and pin diameter, may depend on scientific calculations, but the nonscientific component of design remains primary.
Design courses, then, should be an essential element in engineering curricula. Nonverbal thinking, a central mechanism in engineering design, involves perceptions, which is indispensable for an artist. Because perceptive processes are not assumed to need “hard thinking,” nonverbal thought is sometimes seen as a primitive stage in the development of cognitive processes and is inferior to verbal or mathematical thought. But it is paradoxical that when the staff of the Historic American Engineering Record wished to have drawings made of machines and isometric views of industrial processes for its historical record of American engineering, the only college students with the requisite abilities were not engineering students, but rather students attending architectural schools.
If courses in design, which in a strongly analytical engineering curriculum provide the background required for practical problem-solving, are not provided, we can expect to encounter silly but costly errors occurring in advanced engineering systems. For example, early models of high-speed railroad cars loaded with sophisticated controls were unable to operate in a snowstorm because a fan sucked snow into the electrical system. Absurd random failures that plague automatic control systems are not merely trivial errors in mechanical design, they are a reflection of chaos caused by the neglect of non-verbal thinking.
11.The main purpose of the author in writing this text is ________.
A. to demonstrate the role of nonverbal thinking in the development of
technology
B. to stress the importance of nonscientific thinking in engineering design
C. to identify the two kinds of thinking that are used by technologists
D. to urge engineering institutes to attach importance to the education of
non-verbal thinking
12.Which of the following statements is in agreement with the author’s opinion?
A. When one designs an object he usually first has in mind what it should be like.
B. Compared with verbal or mathematical thought, nonverbal thought is
regarded as a primitive stage of cognitive process.
C. Nonverbal thinking is in reality superior to verbal or mathematical thought.
D. Nonverbal thinking is becoming an even more important component in
design courses with the development of technology.
13.The author describes the predicament faced by the History American Engineering
Record as “paradoxical” (Para. 3) most probably because ________.
A. architectural schools offered better training for their students in
engineering design
B. college students should be better qualified to make the drawings in
engineering design
C. the drawings needed were so complicated that only the students in
architectural schools had the capability of making them.
D. engineering students were not trained to make the type of drawings needed
to record the development of their own discipline.
14.The author uses the example of the early models of high-speed railroad cars
primarily to indicate that ________.
A. a lack of attention to the nonscientific aspects in design results in poor
conceptualization by engineers
B. neglect of trivial problems in mechanical design often causes costly errors
in engineering systems
C. designers of automatic control systems need to have a better understanding
of analytical problems
D. design of modern engineering systems depends more on nonscientific
thinking than on mechanical knowledge
15.Which of the following can best describe the function of non-verbal thinking in
the development of technology?
A. Vital C. Fundamental
B. Indispensable D. Preliminary
Passage Four
Traditionally, the study of history has had fixed boundaries and focal points ─ periods, countries, dramatic events, and great leaders. It also has had clear and firm notions of scholarly procedure: how one inquires into a historical problem, how one presents and documents one’s findings, what constitutes admissible and adequate proof.
Anyone who has followed recent historical literature can testify to the revolution that is taking place in historical studies. The currently fashionable subjects come directly from the sociology catalog: childhood, work, leisure. The new subjects are accompanied by new methods. Where history once was primarily narrative, it is now entirely analytic. The old questions “What happened?” and “How did it happen?” have given way to the question “Why did it happen?” Prominent among the methods used to answer the question “Why” is psychoanal ysis, and its use has given rise to psychohistory.
Psychohistory does not merely use psychological explanations in historical contexts. Historians have always used such explanations when they were appropriate and when there was sufficient evidence for them. But this pragmatic use of psychology is not what psycho- historians intend. They are committed, not just to psychology in general, but to Freudian psychoanalysis. This commitment precludes a commitment to history as historians have always understood it. Psychohistory derives its “facts” not from history, the detailed records of events and their consequences, but from psychoanalysis of the individuals who made history, and deduces its theories not from this or that instance in their lives, but from a view of human nature that transcends history. It denies the basic criterion of historical evidence: that evidence be publicly accessible to, and therefore assessable by, all historians. And it violates the
basic principle of historical method: that historians be alert to the negative instances that would refute their theses. Psychohistorians, convinced of the absolute rightness of their own theories, are also convinced that theirs is the “deepest” explanation of any event, that other explanations fall short of the truth.
Psychohistory is not content to violate the discipline of history ( in the sense of the proper mode of studying and writing about the past); it also violates the past itself. It denies to the past an integrity and will of its own, in which people acted out of a variety of motives and in which events had a multiplicity of causes and effects. It imposes upon the present, thus robbing people and events of their individuality and of their complexity. Instead of respecting the particularity of the past, it assimilates all events, past and present, into single deterministic schema that is presumed to be true at all times and in all circumstances.
16.Which of the following statements is NOT true according to the text?
A. History is composed of unique and non-repeating events that must be
individually analyzed on the basis of publicly verifiable evidence.
B. Traditional historians can benefit from studying the techniques and
findings of psychologists.
C. The traditional historians pay more attention to historical events while
psychohistorians pay more attention to the emotional causes.
D. The approach of psychohistorians to historical study is currently in fashion
even though it lacks the rigor and verifiability of traditional historical
method.
17.According to the text, traditional history can be distinguished basically from
psychohistory in that traditional historians ________.
A. usually view past events as complex and having their own individuality
B. narrate instead of analyzing and explaining historical events
C. interprets historical events in such a way that their specific nature is
transcended
D. never use psychological explanations in historical contexts to account for
events
18.It can be inferred from the text that the methods used by psychohistorians
probably prevent them from ________.
A. uncovering alternative explanations that might cause them to question
their own conclusions
B. producing a one-sided picture of an individual’s personality and motivations
C. presenting their material in chronological order
D. offering a consistent interpretation of the impact of personality on
historical events
19.The text supplies information for answering which of the following questions?
A. What are some specific examples of the use of psychohistory in historical
interpretation?
B. When were the conventions governing the practice of traditional history
first established?
C. What sort of historical figure is best suited for psychohistorical analysis?
D. What is the basic criterion of historical evidence required by traditional
historians?
20.Which of the following does the author mention as a characteristic of the practice
of psychohistorians?
A. The lives of historical figures are presented in episodic rather than
narrative form.
B. Archives used by psychohistorians to gather material are not accessible to
other scholars.
C. Past and current events are all placed within the same deterministic schema.
D. Events in the adult life of a historical figure are seen to be more
consequential than are those in the childhood of the figure.
Part II Translation from English to Chinese 20%
Directions:Put the following passage into Chinese. Write your answer on your Answer Sheet.
In that tradition, when dad needs something, he goes and gets it. So when it’s time to buy him a gift, all that’s left is stuff he didn’t really want. The question becomes, what do you get for the guy who has everything? Choosing the right gift can be a minefield. It’s not the gift that matters. It’s not really the thought that counts, either. You have to find a gift that says, “Hey, dad, I really understand who you are and this is a symbol of our relationship.”
Moreover, some dads have trouble switching roles from giver to receiver. “I tell my kids, ‘you don’t have to get me anything,’” says Rick Flynn. His philosophy is, “Let me take care of you.”“But at the same time,” he admits, “I’m thinking, ‘Gee, I hope I get that drill.”
Part III. Translation from Chinese to English 20%
Directions: Put the following Chinese into English. Write your answer on your Answer Sheet.
加强企业间的合作是当今世界企业发展的重要方向。中国进一步发展经济、扩大开放，对各国企业就意味着更多的商机。改革开放以来，中国企业与国外、海外企业积极开展经济技术合作，取得了巨大成就。这些企业帮助了中国企业的成长，同时也在合作中获得了利益，取得了互利和共赢的结果。中国政府愿意继续提供便利和条件，推动中国企业与国外、海外企业进一步开展合作。
Part IV. Writing 20%
Directions:Write a composition of about 200 words on the following title. Write your composition on your Answer Sheet.
Some people believe that money spent on space research benefits all of humanity. Others take the opposite view and say that money for this type of
research is wasted. Tell which view you agree with and explain why.
2006级硕士研究生(B类)英语期末考试试题答案
(适用于30-53班)
时间: 150分钟
2007.7.7
Part I: Reading Comprehension (40 points, 2 points each)
1. ( D )
2. ( A )
3. ( C )
4. ( C )
5. ( B )
6. ( D )
7. ( C )
8. ( A )
9. ( B ) 10. ( D )
11. ( B ) 12. ( A ) 13. ( D ) 14. ( A ) 15. ( C )
16. ( A ) 17. ( B ) 18. ( A ) 19. ( D ) 20. ( C )
Part II: Translation from English to Chinese (20 points)
(略)
Part III: Translation from Chinese to English (20 points)
Closer cooperation between enterprises is a major trend in enterprise development today. China will develop its economy further and open itself still wider to the outside world, which offers more business opportunities to overseas enterprises. Since China’s reform and opening up, Chinese enterprises have vigorously undertaken economic and technical cooperation with overseas enterprises and scored tremendous achievements. While helping Chinese enterprises develop, overseas enterprises have also benefited from the cooperation, hence mutual benefit and win-win. The Chinese Government stands ready to continue to offer facilities and necessary conditions for closer cooperation between Chinese enterprises and their overseas counterparts.
Part IV: Writing (20 points)
(略)
二卷模拟答案 Section A Directions:Translate the following passage into Chinese. Write your translation on the ANSWER SHEET. Discoveries in science and technology are thought by many to come in blinding flashes or as the result of dramatic accidents: Sir Isaac Newton noticed the falling apple in his garden and came forth with the gravitation law. This notion is obviously not true. Sir Alexander Fleming did not, as legend would have it, look at the mold on a piece of cheese and get the idea for penicillin there and then. In fact, he had experimented with antibacterial substances for nine years before he made his discovery. Inventions and innovations almost always come out of laborious trial and error. Innovation, as well as inventions, is like soccer; even the best players miss the goal and have their shots blocked much more frequently than they score. Section B Directions:Translate the following passage into English. Write your translation on the ANSWER SHEET. 自然界开始了一次新的实验。人类不再只是能适应某一特定的环境，而是获得了能适应 任何环境的能力。他们分散到世界各地，在迁移中不断变化，直到成为在地球上分布最广的 物种。人类在身体和文化方面都适应于他们迁入的新环境。居住在赤道附近的人为了在强烈 日光下保护自己，渐渐地有了黑色皮肤。迁移到寒冷地带的人为了利用阳光合成维生素D， 渐渐地有了较为白皙的皮肤。住在寒冷而干燥地区的人们长得矮胖，以便保存热量；住在干 燥而炎热地区的人们长得高瘦，以便使热量容易散发。 答案： Section A 很多人认为科技发现是灵光一闪，或戏剧化事件的产物：艾萨克·牛顿爵士在花园中注意到了苹果落地，从而发现了万有引力定律。很显然，这一观点并不正确。弗莱明爵士并不如传闻所言那样，看到一片奶酪上的霉菌，在当时当地就想到（发明）了抗生素盘尼西林。事实上，他做了九年之久的抗细菌物质的实验，终于才有了他的发现。发现和革新总是来自于勤勉的“试误”实验。革新和发明就像是足球赛，即使是最好的选手也会射不进球，他们射门受阻的次数远远大于射门得分的次数。 Section B Nature began a new experiment. Instead of adapting to a specific environment, man has the capacity to adapt himself to any specific environment. They spread throughout the globe, changing as they moved, until they became the most widely distributed species on the earth. Man adapted physically as well as culturally to the new surroundings into which he moved. People who lived near equator developed dark skin to protect themselves from strong sunlight; people who moved to colder climates developed light skin to take advantage of the sunlight for the synthesis of vitamin D; people in cold dry climates became stocky to conserve heat. People in hot dry climates tended to become tall and thin to dissipate heat.
long-distance education long-distance education, It is called network education in the file that released by department of education has introduced some , or called contemporary and long-range education network education. It refers to the use of TV and the Internet and other media teaching mode, the remote education is a very popular teaching model, because it broke through the time and space boundaries, accommodation in the school is different from the traditional teaching mode. Using this kind of teaching model of students, do not need to a specific location, anywhere. Students can also through television and radio, Internet, coaching line, a variety of different methods, such as mutual learning. Online learning has superior side, there are also some disadvantages. Learners can not adapt to the network teaching mode. Network education lack of interactivity and authenticity. On the BBS of the remote education, many netizens agree that network education's biggest drawback is the lack of interactivity and authenticity. In network education, between students and students, between students and the teacher only through BBS, E-mail or other network communication tools to communicate, people had built up a relationship is a kind of virtual environment of interpersonal relationships, interpersonal communication gradually from direct to indirect, from the diversification to the simplification, lost the traditional relationship between university students directly group consciousness gradually indifference. Education of students by this way, the collective idea and the spirit of solidarity and collaboration as generally traditional college students, is not conducive to the development of individuals and society.
2019年全国硕士研究生入学考试英语一真题及答案 Section ⅠUse of English Directions: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points) Today we live in a world where GPS systems, digital maps, and other navigation apps are available on our smart phones. 1 of us just walk straight into the woods without a phone. But phones 2 on batteries, and batteries can die faster than we realize. 3 you get lost without a phone or a compass, and you 4 can’t find north, a few tricks to help you navigate 5 to civilization, one of which is to follow the land... When you find yourself well 6 a trail, but not in a completely 7 area, you have to answer two questions: Which 8 is downhill, in this particular area? And where is the nearest water source? Humans overwhelmingly live in valleys, and on supplies of fresh water. 9 , if you head downhill, and follow any H2O you find, you should 10 see signs of people. If you’ve explored the area before, keep an eye out for familiar sights—you may be 11 how quickly identifying a distinctive rock or tree can restore your bearings. Another 12 : Climb high and look for signs of human habitation. 13 , even in dense forest, you should be able to 14 gaps in the tree line due to roads, train tracks, and other paths people carve 15 the woods. Head toward these 16 to find a way out. At night, scan the horizon for 17 light sources, such as fires and streetlights, then walk toward the glow of light pollution. 18 , assuming you’re lost in an area humans tend to frequent, look for the 19 we leave on the landscape. Trail blazes, tire tracks, and other features can 20 you to civilization.
2017年在职研究生考研英语二真题及答案解析 考研教育英语教研室 Section I Use of English Directions： Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points) People have speculated for centuries about a future without work.Today is no different，with academics，writers，and activists once again 1 that technology is replacing human workers. Some imagine that the coming work-free world will be defined by 2 . A few wealthy people will own all the capital，and the masses will struggle in an impoverished wasteland.. A different and not mutually exclusive 3 holds that the future will be a wasteland of a different sort，one 4 by purposelessness：Without jobs to give their lives 5 ，people will simply become lazy and depressed. 6 today’s unemployed don’t seem to be having a great time. One Gallup poll found that 20 percent of Americans who have been unemployed for at least a year report having depression，double the rate for 7 Americans. Also，some research suggests that the 8 for rising rates of mortality，mental-health problems，and addicting9 poorly-educated middle-aged people is shortage of well-paid jobs. Perhaps this is why many 10 the agonizing dullness of a jobless future. But it doesn’t 11 follow from findings like these that a world without work would be filled with unease. Such visions are based on the 12 of being unemployed in a society built on the concept of employment. In the 13 of work，a society designed with other ends in mind could 14 strikingly different circumstances for the future of labor and leisure. Today，the 15 of work may be a bit overblown. “Many jobs are boring，degrading，unhealthy，and a waste of human potential，” says John Danaher，a lecturer at the National University of Ireland in Galway. These days，because leisure time is relatively 16 for most workers，people use their free time to counterbalance the intellectual and emotional 17 of their jobs. “When I come home from a hard day’s work，I often feel 18 ，” Danaher says，adding，“In a world in which I don’t have to work，I might feel rather different”—perhaps different enough to throw himself 19 a hobby or a passion project with the intensity usually reserved for 20 matters.
ad if 命 封 线 密
A. some modern women prefer a life of individual freedom. B. the family is no longer the basic unit of society in present-day Europe. C. some professional people have too much work to do to feel lonely. D. Most Europeans conceive living a single life as unacceptable. 5.What is the author’s purpose in writing the passage? A. To review the impact of women becoming high earners. B. To contemplate the philosophy underlying individualism. C. To examine the trend of young people living alone. D. To stress the rebuilding of personal relationships. Passage Two American dramas and sitcoms would have been candidates for prime time several years ago. But those programs －though some remain popular －increasingly occupy fringe times slots on foreign networks. Instead, a growing number of shows produced by local broadcasters are on the air at the best times. The shift counters longstanding assumptions that TV shows produced in the United States would continue to overshadow locally produced shows from Singapore to Sicily. The changes are coming at a time when the influence of the United States on international affairs has annoyed friends and foes alike, and some people are expressing relief that at least on television American culture is no longer quite the force it once was. “There has always been a concern that the image of the world would be shaped too much by American culture,” said Dr. Jo Groebek, director general of the European Institu te for the Media, a non-profit group. Given the choice, he adds, foreign viewers often prefer homegrown shows that better reflect local tastes, cultures and historical events. Unlike in the United States, commercial broadcasting in most regions of the world －including Asia, Europe, and a lesser extent Latin America, which has a long history of commercial TV －is a relatively recent development. A majority of broadcasters in many countries were either state-owned or state-subsidized for much of the last century. Governments began to relax their control in the 1980’s by privatizing national broadcasters and granting licenses to dozens of new commercial networks. The rise of cable and satellite pay-television increased the spectrum of channels. Relatively inexperienced and often financed on a shoestring, these new commercial stations needed hours of programming fast. The cheapest and easiest way to fill airtime was to buy shows from American studios, and the bidding wars for popular shows were fierce. The big American studios took advantage of that demand by raising prices and forcing foreign broadcasters to buy less popular programs if they wanted access to the best-selling shows and movies. “The studio priced themselves out of prime time,” said Harry Evans Sloan, chairman of SBS Broadcasting, a Pan-European broadcaster. Mr. Sloan estimates that over the last decade, the price of American programs has increased fivefold even as the international ratings for these shows have declined. American broadcasters are still the biggest buyers of American-made television shows, accounting for 90% of the $25 billion in 2001 sales. But international sales which totaled $2.5 billion last year often make the difference between a profit and a loss on show. As the pace of foreign sales slows －the market is now growing at 5% a year, down from the double-digit growth of the 1990’s －studio executives are rethinking production costs. 6. Which of the following best characterizes the image embodied in American shows? A. Self-contradictory B. Prejudice-free C. Culture-loaded D. Audience-targeted 7. The intervention of governments in the 1980’s resulted in __________ . A. the patenting of domination shows and movies B. the emergence of new commercial networks C. the promotion of cable and satellite pay-television D. the intense competition coming from the outside 8. The phrase “on a shoestring” (Para. 6) most probably means __________. A. in need of capital B. after a fashion C. on second thoughts D. in the interests of themselves 9. The main reason why American dramas and sitcoms are driven out of prime time is that ____. A. they lose competitiveness B. they are not market-oriented C. they are too much priced D. they fall short of audience expectations 10. American studio producers will give thought to production costs __________. A. if they have no access to popular shows B. because their endeavors come to no avail C. since bidding wars are no longer fierce D. as international sales pace slows down Passage Three How shops can exploit people's herd mentality to increase sales 1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how “swarm intelligence” (th at is，how ants，bees or any social animal，including humans，behave in a crowd) can be used to influence what people buy. 2. At a recent conference on the simulation of adaptive behaviour in Rome，Zeeshan-ul-hassan Usmani，a computer scientist from the Florida Institute of Technology，described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance，by placing everyday items such as milk and eggs at the back of the store，forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes，also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying. 3. Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information，and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.
2018年考研英语（二）试题及参考答案 Section I Use of English Directions: Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points) Why do people read negative Internet comments and do other things that will obviously be painful? Because humans have an inherent need to 1 uncertainty, according to a recent study in Psychological Science. The new research reveals that the need to know is so strong that people will 2 to satisfy their curiosity even when it is clear the answer will 3 . In a series of four experiments, behavioral scientists at the University of Chicago and the Wisconsin School of Business tested. Student’s willingness to 4 themselves to unpleasant stimuli in an effort to satisfy curiosity. For one 5 each participant was shown a pile of pens that the researcher claimed were from a previous experiment. The twist? Half of the pens would 6 an electric shock when clicked. Twenty-seven students were told which pens were electrified, another twenty-seven were told only that some were electrified 7 left alone in the room, the students who did not know which ones would shock them clicked more pens and incurred more shocks than the students who knew what would 8 subsequent experiments reproduced, this effect with other stimuli 9 the sound of finger nails on a chalkboard and photographs of disgusting insects. The drive to_10_is deeply rooted in humans. Much the same as the basic drives for_11_or shelter, says Christopher Hsee of the University of Chicago Curiosity is often considered a good instinct-it can _12_New Scientific advances, for instance-but sometimes such_13_can backfire, the insight that curiosity can drive you to do _14_things is a profound one. Unhealthy curiosity is possible to 15 , however, in a final experiment, participants who were encouraged to 16 how they would feel after viewing an unpleasant picture were less likely to 17 to see such an image. These results suggest that imagining the 18 of following through on one’s curiosity ahead of time can help determine 19 it is worth the endeavor. ” Thinking about long-term 20 is key to reducing the possible negative effects of curiosity. Hsee says “in other words, don’t read online comments”. 1. [A]Protect [B] resolve [C] discuss [D] ignore 2. [A]refuse [B] wait [C] regret [D] seek 3. [A]hurt [B] last [C]mislead [D] rise 4. [A]alert [B] tie [C] treat [D] expose 5. [A]message [B] review [C] trial [D] concept
一.同义词 16.Children may ridicule other children new to a neighborhood. A. make fun of 17.It is useless to attempt to flee from every danger, some risks must be taken. C. run away 18.Many pure metals have little use because they are too soft, rust too easily, or have some other drawbacks. B. disadvantages 19.Magazines are the fifth most important advertising medium, and magazine advertising requires a substantial investment from advertisers. D. considerable 20.Efforts to ameliorate housing conditions for the poor were halted because government funds were cut off. C. improve 21.Because of the close collaboration of architect and builder, the building was completed ahead of schedule. B. joint work 22.After World War , the Vietnamese believed that the French would allow them to be an autonomous people. A. self-governing 23.Physical well-being presupposes that one should vary his diet and often have some wholesome food. C. healthful 24.The layout of the book, with the text on the left and the notes on the right, makes it a pleasure to use. B. arrangement 25.A child leaving home before he is ready is analogous to bird trying to leave the nest before it can fly. D. similar 单选 26.He had always been oblivious to the way Ruth looked, and had never once paid her a compliment. 27.I like the professor's lecture because he amplified his lecture with some vivid slide shows. 28.On the seminar the historians still cannot agree on the date on which the particular war commenced . 29.Despite the news that her son had been dead years ago, she still clung to the hope that he would return some day. 30.During the night a person's temperature may drop one or two degrees, and it can be difficult to arouse him in the morning if his body hasn't become hot yet. 31.The farmers were more anxious for rain than the people in the city because they had more at stake. 32.Man often wonders how the earth evolved from a hot, violent birth to the celebrated watery planet that stands out in pictures from space. 33.When business is depressed , there is usually an obvious increase in unemployment. 34.Social structure organization is simply the way that people, groups, and institutions are organized with respect. to one another. 35.One of the reasons for his popularity in our village is that he asks after almost everyone every time when he comes back from the big city. 二.同义词 16.The winner was deprived of his gold medal because he was found to have taken stimulants before the race. C. was deprived of 17.The army launched a major assault against the rebel army and many citizens joined the army. A. attack 18.Because Charles had forgotten his key, he was locked out. B. unable to in 19.His behavior had been perturbing me more than had cared to admit. D. troubling 20.Lighting levels are carefully controlled to fall within an acceptable level for optimal reading convenience. A. ideal 21It is said that you can intimidate your enemies by speaking in a low voice and carrying a big stick. C. frighten 22 .If you know in advance that the examination is going to be easy, you have no incentive to study very much. D. motive 23.The soldier discovers martial stirrings in his breast as he puts on his uniform. B. excitement 24.Many pure metals have little use because they are too soft, rust too easily, or have some other drawbacks. C. disadvantages 25.You'll succeed in the final examination if you stick to your belief that you are not a failure. A. adhere to 单选 26Care should be taken to decrease the length of time that one is subjected to loud continuous noise. 27.The teacher set up those obstacles for no other purpose than to challenge the students to overcome them. 28.The police who was lack of experiences was completely, taken in by the thief's disguise. 29.My aunt wound a brightly-colored thread round her finger so as not to forget her appointment. 30.They could not go to the theater together because his free time never coincides with hers. 31.A (n) personnel manager has a variety of role relations with people occupying related statuses. 32.This is a difficult job that needs to be tackled whole-heartedly-not ply at. 33.The curtain had risen hardly when shot startled the audience. 34.He would go to endless trouble to help anyone he thought worthy of encouragement. 35.Some professors prefer to control discussion while others prefer to guide the class without dominating it. 三.同义词 16. If you know in advance that the examination is going to be easy, you have no incentive to study very much. B. motive 17.The mother soothed the disappointed child and then promised to take him on a picnic as soon as it stopped raining. D. comforted 18.It is not easy to remain tranquil when events suddenly change your life. C. calm 19.Sales are an accurate gauge of a book's popularity rather than a representation of it's real value. A. criterion 20.Because Charles had forgotten his key, he was locked out. D. unable to in 21.The army launched a major assault against the rebel army and many citizens joined the army. B. attack 22.The winner was deprived of his gold medal because he was found to have taken stimulants before the race. A. was deprived of 23.At the international conference on the nuclear weapons several dissenting statements were made. D. opposing 24.The dominant theme is of tranquility and peacefulness. C. major 25.A conservative person opposes change and too many new ideas. A. unprogressive 单选 26.It is very likely that the Martian will also be adapted to underground existence, for conditions are much more equable underground. 27.The medicine scientists discovered that the prime reason for her lung cancer is excessive smoking. 28.The interviewer interpreted the applicant's late arrival as a sign of disorganization, undependability or lack of interest in the job. 29.After about an early age of 13, perceptions have already been formed and ambitions cast. 30.South Africa's black majority got its first real say in governing early last December. 31.Technology has facilitated the sharing of information and the storage and 32.delivery of information, thus making more information available to more people. 32.Jack is the very person who can be entrusted with either money or secret information. 33.He stopped the car so abruptly that he was hit by the car behind him. 34.The black people launched civil movement, struggling for abolition of slavery. 35.After a long journey, the tourists who experienced danger and hardship reached their destination at length.