第一章商业信函的撰写
Unit I Business Letter Writing
I. Form and Structure of Business Letters (商务英语的书写格式及构成)
1. Form
(1) Full block form 齐头式
(2) Modified block form with indented style 混合式
(3) Modified block form 改良式
(4) Simplified form 简化式
2. Layout of a business letter
(1) parts of the business letter
a. letterhead
b. reference and date
c. inside and address
d. attention line
e. salutation
f. subject line
g. body
h. complimentary close i. signature j. enclosure k. carbon copy notation l. postscript
(2) The ways of writing parts
II. Writing Principles of the Business Letter写信的原则
1.courtesy
2.clearness or clarity
3.conciseness
4.consideration
5.correctness and completeness
III. The Way of Writing Parts
1.Letterhead
Letterhead includes the sender’s name, postal address, telephone number, telex number, fax number, cable address, and E-mail address, etc. Usually letterhead is printed in the up-center or at the margin of a letter writing paper.
Chiwan Petroleum Supply Base
Chiwan, Shenzhen, China
Tel: (0755)6678904
Oil Patch Tel: 6453321
Tlx: 446834
AAOTS CN
Fax: (0755)6788002
Cable: 6789
E-mail:
swihko@weloralor
https://www.doczj.com/doc/e611921490.html,
In some countries the letterhead contains details. For example, in the U.K. the directors’ names of a company
is given.
2.Reference and Date
In business communication, when a firm writes to another, each will give a reference. The reference may include a file number, departmental code or the initials of the signer followed by that of the typist of the letter.
These are marked “Our ref.” and “Your ref.” to avoid confusion:
Your ref: JBD/WM
Our ref: WDW/LP
They are typed immediately below the letterhead. If desired the reference initials can also be placed at the lower left margin two lined below the name of the signer.
The date should always be typed in full and not abbreviated (e.g. December for Dec.). And the –th, -st, -nd and –rd that follow the day can be omitted (e.g.
5May or 5th May, June for June 1st). Don’t write 97 instead 1997 or the year.
在日期方面，美英的表达方式是有差别的。以日为先，月份为后，此为英国式，美国式则与此相反。如一九九六年三月二日的写法：
2nd March, 1996（英）
March 2, 1996（美）
在美式的写法中，1st, 2nd, 3rd的st, nd, rd是不使用的。由于日期书面表达不同，读法也不一样。如1987年4月20日，英式的写法是20th April,
1987，读成the twentieth of April, nineteen eighty-seven；美式的表达是April 20, 1987，则读成April the twentieth, nineteen eighty-seven。同样，全部用数字表达日期时，英美也有差别。1998年5月6日按照英国式应写成6/5/98，而按照美国式应写成5/6/98；01.08.1998是英国式的1998年8月1日，按照美国的表达方式却是1998年1月8日，美国的1998年8月1日应写成08，01，1998。因此，全部使用数字来表示日期时，往往发生误解，在商务活动中必须谨慎使用。
表达百万以上的数字概念英美的差别甚大，如one billion英语指的是"万亿""兆"，而美语则只"十亿"；one trillion英语相当于million million million=1018,是百万兆，在美语里却相当于英国英语的one billion，是"
万亿"、"兆"。
在数字口头表达方面，两国也存在着差别。$175（175美元）英语读成a(one) hundred and seventy five dollars，美语读成one hundred seventy five dollars，常省略and；表达连续同样数字的号码时，英语习惯用double 或triple，美语一般不这样用，如电话号码320112，英语读成three two zero, double one two，美语则读成three two zero one one two, 999 234英语读成nine double nine (triple nine) two three four，美语则读成nine nine nine two three four，不过美国人也把连续三个相同的号码读成three 加上这个数字的复数形式，如999读成three nines。
3.Inside Name and Address
The name and address of the receiver is typed at the left-hand margin about two to four spaces below the date. It appears exactly the same way as on the envelope.
e.g. Mr.C.E. Eckersley After the name, his or her
official position should follow, if there is any. E.g. Mr.
C.C. Eckersley, Director
4. Attention line
Attention line is used when the writer of a letter addressed to an organization wishes to direct the letter to a specific individual or section of the firm. It generally follows the inside address.
e.g. attention: Mr. Smith
5. Salutation
Salutation is the complimentary greeting with which the writer opens his letter. Its form depends on the writer’s relationship with the receiver. The customary formal greeting in a business letter is “Dear Sir”, “Dear Madam”used for addressing one person; and “Dear Sirs”, “Dear Madames”, or “Gentlemen” for addressing two or more people. If the receiver is known to the writer personally, a warmer greeting “Dear Mr. Somebody” is then preferred. Salutation is usually typed three spaces below the inside address or the attention line, and followed by a comma for “Dear Sir”.
6.Subject line
Subject line is actually the general idea of a letter. It is inserted between the salutation the body of the letter either at the left-hand margin for fully-blocked letter form or centrally over the body for other forms. It calls the receiver’s attention to the topic of the letter.
7.Body of the letter
This is the main part of the letter. It expresses the writer’s idea, opinion, purpose and wishes, etc., so it should be
carefully planned. When writing, pay attention to the following:
a.Write simply, clearly, courteously, grammatically,
and to the point.
b.Paragraph correctly, confirming each paragraph to
the topic.
c.See that your typing is accurate and the display
artistic.
Aim at attractive and pleasing appearance for your letter. For very short letters you may adopt double line-spacing except for your correspondent’s name and address for which single line-spacng should always be used.
8.Cmplimentary Close
Complimentary close is merely a polite way of ending a letter. It is in keeping with the salutation. The most commonly used sets of salutation and complimentary close are:
9.Signature
It is common to type the name of the writer’s firm or company immediately below complimentary close. Then the person who dictating the letter should sign his name, by hand and in ink, below it. Since hand-written
signatures are illegible, the name of signer is usually typed below the signature, and followed by his job title or position.
10.E nclosure
If something is enclosed, note it below the signature. Enclosures 3 samples
Encl. Price list
11.T he Carbon Copy Notation
When copies of the letter are sent to others, type c.c. below the signature at the left margin.
c.c. The Osaka Chamber c.c. Mr. G well
12.P ostscript
If the writer wished to add something he forgot to mention or for emphasis, he may add his post script two spaces below the carbon copy notation:
P.S. The samples will be mailed to you tomorrow.
Try to avoid using P.S. since it may suggest that the writer failed to plan his letter well before he typed it.
IV. E-mail-(P235)
1.heading
2.salutation
3.body
https://www.doczj.com/doc/e611921490.html,plimentary close & signature
Homework
Arrange the following in the form of a letter:
1.Sender’s name: Shannxi Machinery & Equipment
Imp.& Exp. Corporation.
2.Sender’s address: 29 Changle Zhong Road, Xi’an,
China
3.Sender’s telephone: 5332653
4.sender’s telex: 70105MAIEC CN
5.Sender’s fax: (029) 5335496
6.Date: ……
7.Receiver’s name: The Pakistan Trading Company
8.Receiver’s address: 15 Broad Street , Karachi, Pakistan
9.Attention line: Export Dept.
10.S alutation: Dear Sirs
11.S ubject Line: …..
12.M essage: ….
13.C omplimentary close: …
14.S ignature:….
商务英语书信(Business or Commercial English Correspondence)是指交易时所使用的通信。在美国，常用Business writing，它包括书信、电报、电话、电传、报告书、明信片等。
英语和美语在书信体例方面存在着一定的差异，比如信头和称呼、书信
格式、遣词、结尾客套语等均有所不同。一般来说，英国书信较为保守，许多英国人喜欢用老式书信体，用词较为正式刻板，而美国书信语言非常生气、有活力，格式也较为简便。因此当我们写信的对象是英国或其旧殖民地国家时，要使用标准式英语Queen's English；如果写信的对象是美国或美国势力范围的地区时，就要用美国英语。当然，英国式的语言文化近年来也有变化，但总体来说，两者间的差异是很明显的。
商业英文书信，一般都要求用打字机或电脑整齐地打印，左边各行开头垂直的，称为垂直式或齐头式(Block style)，美国常用这种格式；每段的第一个词缩进去，称为缩进式或锯齿式(indented style)，英国常用此格式。垂直式的职务及签名都在左边的边栏界线，这种格式，在极度尊重工作效率的美国公司，已普遍采用。
正式的商业英语书信要在称呼的上方写上收信公司名称和地址或收信人的名字全称、职务及地址，称为信内地址（Inside address）。信内地址的写法也有垂直式和缩进式之分，垂直式和称美国式将各行并列，缩进式或称英国式将各行依次退缩。不过，笔者注意到，近来英国商业书信信内地址并未依次缩进，似乎与美国式相同。此外，在美国还流行一种普通收信人地址的写法，就是在书信的Inside Address中，把门牌号和街名都省略掉。
在英文书信中要使用敬语，最普遍的敬语是Mr, Mrs和Miss（用于未婚女性）。英国人常在男性的姓名之后用Esq. (Esquire的缩写)，不过在商业上也在慢慢地改用Mr. Mmes. (Madam的复数形式)，用于二个女士以上。Messrs （Mr的复数形式）用于二个以上的男人，或用于二个以上的男人组成的公司或团体。在英国式英文信里，Mr, Mrs, Messrs，均不加缩写句点，相反地趋向于进步自由的美语反而加缩写句点如Mr., Mrs., Messrs.。
在称呼方面，商业上最普遍的有Gentlemen（美国式）与Dear Sirs（英国式）二种，相当于我国的"敬启者"或"谨启者"。如果信是写给革个公司单位的，不是写给某个具体人的，美语用Gentlemen（复数形式），英语用Dear Sirs。如果对方公司只一人时，必须使用Sir/Dear Sir。称呼后一般要使用标点符号，英国式采用逗号(comma)，美国式用分号(colon)。
书信结尾客套语(complimentary close)有多种，相当于我国书信在结尾时使用的"敬礼"、"致敬"、"顺安"等句。最为典型的美国式写法是Sincerely和Best regards，典型的英国式表达有Yours sincerely（熟人或知道对方姓名），Best wishes, kind regards 和yours faithfully（不知姓名）。此外，英国式的客套语还有特别礼貌的格式，但除了特殊情况外，现在不再使用。
第二章建立业务关系
Establishment of Business Relations
To establish business relations with prospective dealers is the base of starting and developing of business. It is vitally important for both a new dealer and an old one.
But by what means can a businessman secure all the
necessary information about a new market and a new customer? Well, he may do so through the following channels or with the help of:
(1) the advertisements in newspaper
(2) the introduction from his business connections
(3) the introduction from his subsidiaries or branches, agents abroad
(4) the market investigation
(5) attendance at the export commodities fairs
(6) visit abroad by trade delegations and groups
(7) self-introductions or enquiries received from the merchants abroad
(8) the banks
(9) the Commercial Counsellor's Office
(10) the chambers of commerce both at home and abroad In such cases, the writer usually informs his addressee of the following:
(1) the source of his information
(2) his intention
(3) the business scope of his firm
(4) the reference as to his firm's financial position and integrity
If the writer intends to buy for import, he may also make request for catalogues, samples, price list, etc.
To close the letter, the writer usually expresses his expectation of cooperation and an early reply.
This kind of letters should be written cordially, sincerely and courteously.
Example Letters
1. Exporter writes to importer
2. Self Introduction by Manufacturer
3. Self Introduction by Exporter
4. Importer writes to Exporter
5. A Reply to the Request for the Establishment of Business Relations
Exercises
I. Please translate the following sentences into English.
1. 我公司是该地区电子产品的主要进口商之一。我们借此机会与贵方接洽，希望与贵方建立贸易关系。
2．我公司经营机械设备的进出口业务已多年，我们的产品在许多国家享有盛誉。
3．承我国驻北京大使馆商务参赞处介绍，得知你公司的名称、地址。
4．我们了解到你们是日用品制造商。我们有一客户想要购买贵国化妆品，如能立即航寄目前所能供之货的目录及价格表我们将不胜感激。
5．有关我们的资信情况，请向中国银行上海分行查询。Key to Translation:
1.We are one of the leading importers dealing in
electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations.
2.We have been engaged in handling importing and
exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries.
3.We owe your name and address to the Commercial
Counselor’s office of our Embassy in Beijing.
4.We are given to understand that you are a
manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate highly if you airmail the catalogue and price list of the goods available at present.
5.For our credit standing, please refer to the Bank of
China, Shanghai Branch.
Explain the useful sentences:
1．告知了解对方公司的来源信息
2．表示建立业务关系的愿望
3．自我介绍
4．业务范围介绍
5．索取
6．随函寄上
7．结尾句
经典佳句
1．Your company has kindly been introduced to us by Mr. Freeman & Co. Ltd. , London, England. We shall be pleased to enter into business relations with you at an early date.
2. We are writing to you in the hope that we can open up business with your firm.
3. We wish to introduce ourselves to you as a state-owned corporation dealing exclusively in light industrial goods.
I. What can I do for you?
2. He's from ABC Company in London. His name is John Smith.
3. He has seen our exhibits and is interested in some of our items.
4. They have been working with leather products for more than 20 years, and have a wide business relations with many wholesalers, retailers agents in the world.
5. We are in a position to place sizeable orders with faithful suppliers.
6. This kind of design seems quite new in the market, and I believe they will become the most fashionable ones in the year.
7. Reports from different markets show that this is the choice of discriminating buyers.
8. Quality is the most important of all.
9. I'd like to see the manager.
10. Here's my card.
11. The purpose of Mr. Smith's coming here is to see the possibility of doing business with you in leather bags.
12. We are always willing to develop business with friends from all over the world.
13. Our company has many years' experience in selling leather bags.
Dialogue 1
A. Excuse me, are you Mr. Smith?
B. Yes. What can I do for you?
A. Good morning, Mr. Smith. I'm from ABC Company in London. My name is John Brown. This is my card.
B. Thank you.
A. I've seen your exhibits and I'm interested in some of your items. I'd like to talk to you about them.
B. Good. We've been working with leather products for more than 20 years, and have wide business relations with many wholesalers, retailers and agents in the world. Every year we export large quantity of our products to the European market, but your company seems new to us.
A. Yes. We are new in the line of leather products. But we are in a position to place sizeable orders with faithful suppliers.
B. That's good. Our leather bags have enjoyed warm welcome in the European marker.
A. Yes. I find the range of Article No.406 attractive. They seem to be of great style and good taste. This kind of design seems quite new in the market, and I believe they will become the most fashionable ones in the year.
B. This style is newly designed. It is an improvement in style upon the old ones. Reports from different markets show that this is the choice of discriminating buyers.
A. But I still want to have a look at your samples. You know,
quality is the most important of all.
B. Of course. I quite agree with you. I'm sure they will satisfy you.
Dialogue 2
A. Excuse me, is this Tainan Light Industrial Products import and Export Corporation?
B. Yes. What can I do for you?
A. I'd like to see the manager.
B. Come on, please.
A.(Show the man to the manager's office.)
B. This is Mr. Lee, the general manager of our company.
A. How do you do, Mr. Lee. I'm from ABC Company. Here's my card.
C. How do you do, Mr. John. Sit down, please.
A. Thanks. The purpose of my coming here is to see the possibility of doing business with in leather bags.
C. I'm glad to hear that. We are always willing to develop business with friends from all over the world.
(B. Have a cup of tea, please.)
(A. Thanks.)
C. Our company has many years' experience in selling leather bags. Our products are warmly welcomed in some European
countries. Here's the catalogue. Would you like to have a look?
A. Yes. May I keep this catalogue so I can study it further? C. Yes, sure.
商务函的格式及范文格式 商务信函属于商务礼仪文书范畴，是指企业与企业之间，在各种商务场合或商务往来过程中所使用的简便书信。其主要作用是在商务活动中用来建立经贸关系、传递商务信息、联络商务事宜、沟通和洽商产销;询问和答复问习题、处理详细交易事项。其品种包括联络函、推销函、订购函、确认函、索赔函等多种。 文种特性 〔一)语气白话性 每一封商务信函的往来都是不同的企业之间或者企业彼此之间的一种情感交流。人都是感性的，所以商务信函更多地体现了感性的一面。而不是人们想象的商务信函应该用一种特殊的“生意腔”，信函读起来使人感到非常热情、友好，就像朋友之间的谈话那样简单、自然、人性化。无论是歉意的道歉函，还是善意的劝说函，或者购买函，完全可以通过信函中的语气、语调来表现。 (二)内容直接性 企业每天都要阅读大量信函文件。商务信函不需要用华美的词句。所
以，商务信函要写得简明扼要，短小精悍，切中要点。用简洁朴实的语言来写信函，使信函读起来简单、清楚、容易理解。当涉及数据或者详细的信息时，如时间、地点、价格、货号，等等，要用语准确，使交流的内容更加清楚，这更有助于加快商务活动的进程。 (三)态度真诚性 商务信函要能够充分体现真诚、礼貌。不管说什么，都要带着诚意去说。把写好的商务信函拿起来读一遍，确保假如此时对方正在电话中与你通话，他一定能够感受到你的自然、真诚和礼貌。这里所说的礼貌，其实不是简单用一些礼貌用语，而是体现了一种为别人考虑，多谅解对方心情和处境的态度。 (四)主旨单一性 商务信函具有纯粹的业务性，一般要求专文专事，内容集中单一，围绕公务，突出主旨。 (五)格式标准性 商务信函构造类似于一般的书信，有称呼、有正文、有署名。外贸商务函、电的写作则必须按照国际惯例，用英语或对方国家所使用的语
商务信函常用语大全 ● 敬上 谨致问候 Yours (very) truly, *用于商业。 谨致问候 Sincerely yours, *稍带亲近的感觉，用于商务信函或给朋友的信中。 谨致问候 Cordially, *稍带亲近的感觉，用于商务信函或给朋友的信中。 谨致问候 My best regards, *带有个人的语感，用在给朋友写信时。 谨致问候 With best regards, *带有个人的语感，用在给朋友写信时。 谨致问候 The very best to you, *带有个人的语感，用在给朋友写信时。 谨致问候 Best wishes, *带有个人的语感，用在给朋友写信时。 ●请求回函 如能尽早回复，我们将不胜感激。 We would appreciate an early reply. *比较直率的表达方式，要注意是发给谁的。 我们期待着您满意的回答。 We look forward to your favorable reply. *也可用于客人。favorable 表示“好意的，喜欢的”。 我们盼望着不久能听到您的回音。 We look forward to hearing from you soon. 如果就此事您能尽早回信的话，我们将衷心感谢。 Your prompt attention to this matter will be appreciated. *prompt “迅速的，敏捷
的”。 Your prompt attention in this matter will be appreciated. 回信请寄到上述地址。 Please write us at the above address. ●请多关照 我们希望您能…… We hope that you will... 在此方面如果能够得到您的合作我将非常感谢。 Your kind cooperation in this respect is greatly appreciated. Your kind cooperation on this issue is greatly appreciated. 我们希望能够继续得到你们的合作和支持。 We hope we can count on your continued cooperation and support. *只限用在对方比较熟悉的情况下。count on “指望”。 我们期待着您的…… We look forward to your... 我们确信我们的请求将…… We trust our request will... *trust 包含了hope(希望)和believe(相信)两个词的意义。 ●表明热情、诚意；要求合作 我们期待着当……的那一刻。 We are looking forward to the time when... 请您不必客气，尽管与我们联系。 Please do not hesitate to contact us. *hesitate “犹豫，踌躇”。 Please do not hesitate to call us. 我们渴望在……方面给您以援助。 We are always anxious to assist you in... *be anxious to “渴望，想……”。 We are always willing to assist you in...
竭诚为您提供优质文档/双击可除 商务信函咨询中文 篇一：八种经典中英文商务信函范文 八种经典中英文商务信函范文 第一种、介绍信LettersofIntroduction 实例之一： Dearmr./ms.Thisistointroducemr.FrankJonesournewmark etingspecialistwhowillbeinLondonfromApril5tomidApri lonbusiness.weshallappreciateanyhelpyoucangivemr.Jo nesandwillalwaysbehappytoreciprocate.Yoursfaithfull y尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克琼斯先生。他将因公务在四月15日到四月中旬期间停留伦敦。我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。您诚挚的 实例之二： Dearmr./mswearepleasedtointroducemr.wangYouourimpor tmanagerofTextilesDepartment.mr.wangisspendingthree weeksinyourcitytodevelopourbusinesswithchiefmanufac
turesandtomakepurchasesofdecorativefabricsforthecom ingseason.weshallbemostgratefulifyouwillintroducehi mtoreliablemanufacturersandgivehimanyhelporadvicehe mayneed.Yoursfaithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。您诚挚的 第二种、约定Appointments 实例之一： Dearmr./msmr.Johngreenourgeneralmanagerwillbeinpari sfromJune2to7andwouldliketocomeandseeyousayonJune3a t2.00p.m.abouttheopeningofasampleroomthere.pleasele tusknowifthetimeisconvenientforyou.Ifnotwhattimeyou wouldsuggestYoursfaithfully尊敬的先生/小姐我们的总经理约翰格林将于六月2日到7日在巴黎，有关在那开样品房的事宜，他会于六月3日下午2：00点拜访您。请告知这个时间对您是否方便。如不方便，请建议具体时间。您诚挚的 以下为回信范文 Dearmr./msThankyouforyourletterinformingusofmr.gree n’
27种常用英文商务信函 1请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address fro m Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business re lations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and q uotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relat ions with your company. In compliance with your request, we are sending you, under separate cov er, our latest catalogue and price list covering our export range. Payment should be made by irrevo cable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3.请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our colla boration has proved to be mutually beneficial. Please refer to them for any information regarding o ur company. We are very interested in an exclusive arrangement with your factoryfor the promotio n of your products in Bahrain. We look forward to your early reply. `本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼
作者：ZHANGJIAN 仅供个人学习，勿做商业用途 您的商务信函写作能力直接影响到买家对您公司的评估。您给他的每一份信函、邮件或者传真，都代表着您公司的形象，显示您公司的水平和实力，同时，相信您也一定是用这种方式来评估和了解您的买家。所以，商务信函写作决定了您能否以专业的方式跟买家进行有效的沟通，在您的业务往来中占据着举足轻重的地位。 商务信函写作前言 作为一家外贸出口企业，您必须经常跟您的国外客商打交道。因而，各种商务信函的写作成了您工作中的一个重要部分。您是否有这样的感受，花费了大量的时间和精力，对自己所写的信件是否专业、是否符合通常的规范却没有十足的把握。在本手册里，我们将为您介绍商务信函写作的基本知识和技巧，相信对您的工作具有很高的参考价值。文档收集自网络，仅用于个人学习 商务信函的重要性 也许你会问“商务信函真的这么重要吗”？是的，答案是肯定的。 让我们一起来看看以下的调查结果。 当买家和供应商从互相并不了解的基础上开始进行业务联系时，买家通常是怎样来评估跟他联系的供应商的呢？文档 收集自网络，仅用于个人学习 ［参考全美最畅销的贸易书籍“ Building an
Import- Export Business ” 以］下5 个方面是买家最关心的： 供应商如何回复买家的邮件？文档收集自网络，仅用于个人学习 供应商网上的简介和/ 或目录是否做得专业？当买家询问信息时，供应商是否完整答复所有问题？ 供应商的信头是否写明了公司地址和传真号码？ 供应商如何答复买家提出的要求？ 供应商多久做出答复？供应商是否愿意对产品进行修改？买家询问多个问题时，供应商是否答复所有的问题？文档收集自网络，仅用于个人学习 供应商的信用如何？ 供应商的银行信用记录如何？供应商银行帐户开立的年数？大致的通常收支情况？银行给供应商的贷款额度？ 银行对供应商的帐户情况是否满意？文档收集自网络，仅用于个人学习 供应商贸易往来的信用如何？ 合作者与该供应商的合作年数？供应商可承受多大的定单？交货是否及时？是否能准确地完成定单？文档收集自网络，仅用于个人学习供应商是否使用了规范质量经管认证体系？ 比如ISO 9000 、ISO 14,000（环境）、Hazard Analysis at Critical Points （适用于出口美国的海产品）文档收集自网络，仅用于个人学习
写作中文商务信函并不要求您使用华丽优美的词句。所有您需要做的就是，用简单朴实的语言，准确的表达自己的意思，让对方可以非常清楚的了解您想说什么。围绕这一点，精品学习网总结了几方面的内容，希望对您写中文商务信函有借鉴作用。 中文商业商务信函的写作格式 如同一般信函，商业信文一般由开头、正文、结尾、署名、日期等5个部分组成。 (1)开头 开头写收信人或收信单位的称呼。称呼单独占行、顶格书写，称呼后用冒号。 (2)正文 信文的正文是书信的主要部分，叙述商业业务往来联系的实质问题，通常包括： ①向收信人问候； ②写信的事由，例如何时收到对方的来信，表示谢意，对于来信中提到的问题答复等等； ③该信要进行的业务联系，如询问有关事宜，回答对方提出的问题，阐明自己的想法或看法，向对方提出要求等。如果既要向对方询问，又要回答对方的询问，则先答后问，以示尊重； ④提出进一步联系的希望、方式和要求。 (3)结尾 结尾往往用简单的一两句话，写明希望对方答复的要求。如“特此函达，即希函复。”同时写表示祝愿或致敬的话，如“此致敬礼”、“敬祝健康”等。祝语一般分为两行书写，“此致”、“敬祝”可紧随正文，也可和正文空开。“敬礼”、“健康”则转行顶格书写。 (4)署名 署名即写信人签名，通常写在结尾后另起一行(或空一、二行)的偏右下方位置。以单位名义发出的商业信函，署名时可写单位名称或单位内具体部门名称，也可同时署写信人的姓名。重要的商业信函，为郑重起见，也可加盖公章。 (5)日期 写信日期—般写在署名的下一行或同一行偏右下方位置。商业信函的日期很重要，不要遗漏。 通知：
英文商务信函模版（本商务英语课程所涉及信函） 一、信封的书写 1、发信人的姓名地址写在左上角或信封背面。 2、收信人姓名地址写在信封中间；姓名先写，然后由小到大写地址；姓名单独占一行，地址可占二或三行等；收信人姓名前加头街。 本书中信封书写如下： 1）信封模版： 发信人姓名、地址 Michelle Sussman（姓名） 21 West Main Street（门牌） Coshocton, NY 11222（镇-市-邮编） August 3, 2010 收信人姓名地址 Dr. Linda Peters, Director(姓名，职位) County General hospital（如有公司名称则写公司名称） Route 97（门牌） Callicoon, NY 11203（镇-市-邮编） 2）正文模版(投诉信、索赔信或理赔信等) Dear_______, I am . (自我介绍) I feel bad to trouble you but I am afraid that I have to make a complaint about_______. The reason for my dissatisfaction is ______________(总体介绍). In the first plac e,_________________________(抱怨的第一个方面). In addition, _________________ ___________(抱怨的第二个方面). Under these circumstances, I find it ___(感觉) to _ ___________________________(抱怨的方面给你带来的后果). I appreciate it very much if you could_______________________(提出建议和请求), preferably __________(进一步的要求), and I would like to have this matter settl ed by ______(设定解决事情最后期限). Thank you for your consideration and I will be looking forward to your reply. Yours sincerely （这个必须有） Michelle Sussman （姓名）
中文书信主要由称呼、启词、正文、酬应过渡、祝颂词、签署、日期等七部分组成。 1、称呼称呼是写信人对受信人的尊称，主要依据相互间的隶属关系、亲疏关系、尊卑关系、长幼关系等而定，一般都用“敬语＋称谓”的形式组成。如：“尊敬的王总经理”、“亲爱的刘主任”、“尊敬的董事长先生阁下”等。对某些特殊的内容或与境外华文地区的人员往来还可加上“提称”如：“尊敬的王博士总经理海成先生台鉴”、“亲爱秘书明玉小姐雅鉴”等等。（顶格写，后面加冒号。） 2、启词启词是信文的起首语，可有多种表示法。如问候式的“您好”、“别来无恙”；思怀式的“久不通信，甚为怀想”、“去国半载，谅诸事顺遂”等；赞颂式的“新春大吉”、“开张大吉”等；承前式的“上周曾发一传真件，今仍具函，为××事”，“贵公司×月×日赐函已悉”等等。不分对象，不论内容，一律以“您好”为书信之启词，实在极不恰当。此外，公务书信的启词还可用“兹为、兹因、兹悉、兹经、兹介绍、兹定于”；“顷闻、顷悉、顷获”；“欣闻、欣悉、欣逢、值此”，以及“据了解、据报、据查实”等一系列公文用语，以提领全文。（在称呼下面另起一行，前空两格！） 3、正文正文是书信的主体，是书信能否达到写信人理想效果的关键。一封信可以专说一件事，也可以兼说数件事，但公务书信应该一文一事。正文要清楚、明了、简洁，并注意情感分寸，不应有昵亵轻狂之嫌，也不可显侮蔑轻慢之意。（在启词下面另起一行空两格。） 4、酬应过渡正文结束时，可写几句酬应性的话作为全文的过渡。如“我方相信，经过此次合作，双方的友谊将有进一步发展”。又如“再次表示衷心的感谢”或“代向公司其他同志问候”等等。也有用公务书信的常用结语过渡，如“特此函达、特此说明、特此重申、特此函询、特此致歉”，或“肃此专呈、肃此奉达”，也有“特此鸣谢、敬请谅解、尚祈垂察、务请函复、至希鉴谅”，以及“承蒙惠允、承蒙协办、承蒙惠示、不胜荣幸、不胜感激”等等。（过渡一下更符合礼仪规范） 5、祝颂词书信的最后，写祝颂词是惯例。由于写信人与受信人的关系各有不同，书信内容各有不同，祝颂词的写法便呈多种多样。诚祝生意兴隆”等等，有时，往往用简单的一两句话，写明希望对方答复的要求。如“特此函达，即希函复。”同时写表示祝愿或致敬的话，如“此致敬礼”、“敬祝健康”等。祝语一般分为两行书写，“此致”、“敬祝”可紧随正文，也可和正文空开。“敬礼”、“健康”则转行顶格书写。 6、签署书信的签署以写信人全名为要，不能只签个姓氏或习惯称呼，如“老王、小王、小李、张主任、赵经理”等，而要完整地写成“××部主任张金水”、“××公司经理王富成”或者“××公司办公室秘书李倩”、“××部业务员刘震”等。今天，许多书信都以计算机制成，但即使已打印了姓名，仍应再以手书签署一遍，这既表信用，亦示诚意。对某些特殊对象，署名后应有具名语，如“谨上、谨呈、敬述”等，以表示对受件者的尊重。(通常中文信函写在结尾后另起一行(或空一、二行)的偏右下方位置，但一般E-mail商务信函也可靠左)以单位名义发出的商业信函，署名时可写单位名称或单位内具体部门名称，也可同时署写信人的姓名。 7、日期日期明确本是应用文写作的基本要素，书信自然不可缺了这一项。日期必须准确，表现出写信人的负责态度，而万一记错日期，也许会因此而误事。（写信日期—般写在署名的下一行或同一行偏右下方位置。） 用词要准确，不要用一些晦涩的或易于引起歧义的词语。用词不当或不准确，常常会使对方引起误解，甚至被人利用而导致一方经济损失。例如提请对方供货时，不要用“大量”、“许多”一类词语，应具体说明数量。同样，报价不能笼统地说“合理价格”或“市场价格”，而应说明具体价格为多少，用何种货币，怎样结算，有没有各种附加收费，尽量避免使用“大约”、“左右”一类词语。答复对方的来信，最好说明那封来信的日期、内容、编号，不要笼统地说“来信收到”或“上月来信”等，因为来信可能不止一封。
Practical English Writings 实用应用文写作 Jessie Peng 6) 体谅原则 一封有效的书信能给收信人以深刻印象和影响，要想达到此目的，就应当设身处地为收件人着想，考虑他的要求、希望和利益等。周密的思考有助于你更理解你的收件人，因此，你的要求将会更加实际和可以理解。 写作时要注意以下问题： (1)采取收信人的态度，即“You”attitude,避免采取写信人的态度，即“We” attitude。比较下列句子： “We attitude” We allow a 5% discount for cash payments. “You attitude” You earn a 5% discount when you pay cash. “We attitude” We are pleased to announce that… “You attitude” You will be pleased to know that… 下面两封信是这两种态度的典范。第一封信是以“We” attitude 的方式写的，而第二封信是以“You” attitude 的方式写的。
试对它们进行比较，看看它们给你的印象有什么不同。 (a)May I express my thanks for the account you recently opened with our store. We are pleased to furnish a wide variety of products for the home or individual. We trust you will take full advantage of our store services, for we have the largest stock in the city. Also we make deliveries of our customers’purchases free of charge within thirty miles of our store. We welcome you to Johnson’s. If we can be of additional service in any manner, please call on us. Translation: 让我对你最近在我公司开户一事表示感谢。我们乐意提供家庭和个人使用的各种产品。 我们相信你会充分利用我们的服务的，因为我公司所备货物时本地最充足的。同时，我们的顾客所购货物，在距离公司30英里范围内，可以免费送货。 我们欢迎你光临本公司。如果我们能在其他方面为你服务，请打电话给我们。 Thank you for the account you recently opened at Johnson’s. Serving you with your needs for clothing and home furnishings is a pleasure. You will find 34 departments at Johnson’s stocked with a variety of quality items. And courteous sales clerks are here to assist
商务信函范文 篇一：12种商务信函范文 第一种、介绍信Letters of Introduction 实例之一： Dear Mr. / Ms., This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business. We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate. Yours faithfully 尊敬的先生/小姐， 现向您推荐我们的市场专家弗兰克·琼斯先生。他将因公务在四月15日到四月中旬期间停留伦敦。 我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。您诚挚的 实例之二： Dear Mr. / Ms, We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.
We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need. Yours faithfully 尊敬的先生/小姐， 我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。 如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。 您诚挚的 第二种、约定Appointments 实例之一： Dear Mr./Ms, Mr. John Green, our General Manager, will be in Paris from June 2 to 7 and would like to come and see you, say, on June 3 at 2.00 p.m. about the opening of a sample room there.Please let us know if the time is convenient for you. If not, what time you would suggest. Yours faithfully, 尊敬的先生/小姐 我们的总经理约翰格林将于六月2日到7日在巴黎，有关在那开样品房的事宜，他会于六月3日下午2：00点拜访您。
中文商务信函范文 写作中文商务信函并不要求您使用华丽优美的词句。所有您需要做的就是，用简单朴实的语言，准确的表达自己的意思，让对方可以非常清楚的了解您想说什么。围绕这一点，精品学习网总结了几方面的内容，希望对您写中文商务信函有借鉴作用。中文商业商务信函的写作格式 如同一般信函，商业信文一般由开头、正文、结尾、署名、日期等5个部分组成。 (1)开头 开头写收信人或收信单位的称呼。称呼单独占行、顶格书写，称呼后用冒号。 (2)正文 信文的正文是书信的主要部分，叙述商业业务往来联系的实质问题，通常包括： ①向收信人问候； ②写信的事由，例如何时收到对方的来信，表示谢意，对于来信中提到的问题答复等等； ③该信要进行的业务联系，如询问有关事宜，回答对方提出的问题，阐明自己的想法或看法，向对方提出要求等。如果既要向对方询问，又要回答对方的询问，则先答后问，以示尊重；
④提出进一步联系的希望、方式和要求。 (3)结尾 结尾往往用简单的一两句话，写明希望对方答复的要求。如“特此函达，即希函复。”同时写表示祝愿或致敬的话，如“此致敬礼”、“敬祝健康”等。祝语一般分为两行书写，“此致 ”、“敬祝”可紧随正文，也可和正文空开。“敬礼”、“健康”则转行顶格书写。 (4)署名 署名即写信人签名，通常写在结尾后另起一行(或空一、二行)的偏右下方位置。以单位名义发出的商业信函，署名时可写单位名称或单位内具体部门名称，也可同时署写信人的姓名。重要的商业信函，为郑重起见，也可加盖公章。 (5)日期 写信日期—般写在署名的下一行或同一行偏右下方位置。商业信函的日期很重要，不要遗漏。 通知： 本厂已迁移到上述地址, 特此通知。 I inform you that I have now removed my factory to the above address. 我方已在本市开设贸易与总代理店, 特此通知。同时,
竭诚为您提供优质文档/双击可除 商务信函范文信头 篇一：商务信函的格式和范文 商务信函的格式和范文 商务信函属于商务礼仪文书范畴，是指企业与企业之间，在各种商务场合或商务往来过程中所使用的简便书信。其主要作用是在商务活动中用来建立经贸关系、传递商务信息、联系商务事宜、沟通和洽商产销；询问和答复问题、处理具体交易事项。其种类包括联系函、推销函、订购函、确认函、索赔函等多种。 文种特性 〔一）语气口语性 每一封商务信函的往来都是不同的企业之间或者企业 领导者彼此之间的一种情感交流。人都是感性的，所以商务信函更多地体现了感性的一面。而不是人们想象的商务信函应该用一种特殊的“生意腔”，信函读起来使人感到非常热情、友好，就像朋友之间的谈话那样简单、自然、人性化。无论是歉意的道歉函，还是善意的劝说函，或者购买函，完
全可以通过信函中的语气、语调来表现。 （二）内容直接性 企业每天都要阅读大量信函文件。商务信函不需要用华丽的词句。所以，商务信函要写得简明扼要，短小精悍，切中要点。用简洁朴实的语言来写信函，使信函读起来简单、清楚、容易理解。当涉及数据或者具体的信息时，如时间、地点、价格、货号，等等，要用语精确，使交流的内容更加清楚，这更有助于加快商务活动的进程。 （三）态度真诚性 商务信函要能够充分体现真诚、礼貌。不管说什么，都要带着诚意去说。把写好的商务信函拿起来读一遍，确保如果此时对方正在电话中与你通话，他一定能够感受到你的自然、真诚和礼貌。这里所说的礼貌，并不是简单用一些礼貌用语，而是体现了一种为他人考虑，多体谅对方心情和处境的态度。 （四）主旨单一性 商务信函具有纯粹的业务性，一般要求专文专事，内容集中单一，围绕公务，突出主旨。 （五）格式规范性 商务信函结构类似于一般的书信，有称呼、有正文、有署名。外贸商务函、电的写作则必须依照国际惯例，用英语或对方国家所使用的语言书写，在文法和书写格式上也要符
研究生课外作业 课程名称商务英语 研究生姓名 班级MEM 苏州班 学号 任课老师职称副教授 所属学院管理学院 专业工程管理 作业题目商务写作（商务信函）
商务写作（商务信函） Practice: write a letter of complait according to the following ad and handwritten notes.
Dear Director: I am a student of C&S English Center. I am writing to complain about your poor service against your advertisement. In the first place, you promise to have Experienced and highly-qualified teachers, but in fact,the teacher is poor. In addition, you offer the personal placement for our year-long customers, but the test result is not accurate. In the third place, you will arrange the foreign teachers according to our time, but they did not arrive classroom on time. In the fourth place, the Mini-test every month should be extra charged. In the fifth place, English Movie + Culture Teaching become movie viewing only. In the sixth place, nearly 20 students were in my class which are much more than Maximum 10 students. The last one place, we will have a gift with good quality of note book, but finally, we find the quality is very pool. I appreciate it very much if you could improve your service, preferably according to your commitment for the services, and I would like to have this matter settled within two days. It will be nice for you to conduct investigation at your end and reply to us. Yours sincerely,
As the season is rapidly approaching,```由于季节很快来临，······· We shall be very much obliged ```原义是“我们将非常感激”。在商业信函中，意思相同的套语有好几个，目前多倾向于用We shall appreciate it very much```. There is a brisk demand for these goods.对这些的需求很旺盛 询盘与请求有用句型 1. Could you please``` This company specializes in student exchanges between Europe and China. Could you please send us a copy of your summer calendar of forthcoming cultural and educational events? 本公司专门举办中欧学生的交流活动，敬请寄送暑假文化教育活动日程表一份。 You have previously supplied us with cotton piece goods. Could you please now quote for the supply of the items listed on the enclosed form? 贵公司曾向我们提供过棉匹布，现在请提供所附表格上列举的货物的报价。 2. Will you please``` Will you please quote inclusive of transportation and insurance, and inform us the delivery time. 烦请贵公司提供包括运输和保险在内的报价，并告知装运时间。Will you please send us your completed/general/latest/current catalogue and price-list? 请寄送贵公司总的、普通的、最新的、最近的目录和价格表。 3. We will be interested in``` We will be interested in discussing terms with you. When the final decision has been made, would you please tell us what discounts you offer on bulk purchased？请告知贵公司对批量购买提供的折扣率，待我方做出最终决定后与贵方洽谈具体事宜。 We will be interested in importing American furniture and would be pleased to know the specifications or details of your display cabinets together with prices and the terms of payment.我公司愿意进口美国家具，请寄送有关鬼子的价格和付款条件的详情。 4. ```we are interested in``` We have been importers of shirts for many years. At present, we are interested in extending our range and appreciate your catalogues and quotations. 多年来，本公司经营衬衫进口生意，现欲扩展业务范围，盼能惠赐商品目录和报价单。 Please send us your keenest quotation for snooker tables. We are interested in purchasing them but we need to have further details of the costs before making a final decision. 请寄给我们贵公司台球桌的最优报价，我们有兴趣购买，但需要进一步
八种经典中英文商务信函范文 第一种、介绍信Letters of Introduction 实例之一：Dear Mr. / Ms.This is to introduce Mr. Frank Jones our new marketing specialist who will be in Lond onfrom April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy toreciprocate.Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克琼斯先生。他将因公务在四月15 日到四月中旬期间停留伦敦。我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。您诚挚的实例之二：Dear Mr. / MsWe are pl eased to introduce Mr. Wang You our import manager of Textiles Department. Mr.Wang is spending three weeks in your city to d evel op our business with chief manufacturesand to make purchases of d ecorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliabl e manufacturers and give himany help or advice he may need.Yours faithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。您诚挚的 第二种、约定Appointments 实例之一：Dear Mr./Ms Mr. John Green our General Manager will be in Paris from June 2 to 7 and woul d like to come and see you say on June 3 at 2.00 p.m. about the opening of a sampl e room there. Please l et us know if the time is convenient for you. If not what time you woul d suggest Yours faithfully尊敬的先生/小姐我们的总经理约翰格林将于六月2 日到7 日在巴黎，有关在那开样品房的事宜，他会于六月3 日下午2：00 点拜访您。请告知这个时间对您是否方便。如不方便，请建议具体时间。您诚挚的 以下为回信范文Dear Mr. / Ms Thank you for your l etter informing us of Mr. Green’s visit during June 2-7. Unfortunately, Mr. Edwards our manager is now in Cairo and will not be back until the second half of June. He woul d however be pl eased to see Mr. Green any time after his return. We l ook forward to hearing from you. Yours faithfully尊敬的先生/小姐谢谢来函告知我方六月2-7 日格林先生的来访。不巧，我们的总经理艾得华先生现正在巴黎，到六月中旬才能回来。但他回来后愿意在任何时间会见格林先生。希望收到您的来信。您诚挚的Back to Top 实例之二：Dear Mr/MsI represent the W/P El ectronics Company in Dallas and will be in