商务英语期末复习重点.doc
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第一题翻译选择;第二题短语互译;第三题阅读;第四题完型填空1. Rising damp, if not treated effectively, could in time cause extensive damage to the structure of your home, ruin decoration and furniture.如果处理不当,墙内潮气最终可能会对房屋的结构造成大面积破坏,毁掉装修和家具。
2. This contract is entered into as of the seventh day of March, 2002, by and between Lonk Co. Ltd., a corporation organized under the laws of the United States of America (hereinafter called the "Purchaser"), and Wingo Co. Group, a corporation organized under the laws of the People’s Republic of China ( hereinafter called the "Seller").本合同由依照美国法律成立的龙科有限公司[以下简称买方]和依照中华人民共和国法律成立的文果集团公司[以下简称卖方]之间于2002年3月7日订立。
3. Multinational bank's services include issuing letter of credit, buying and selling foreign exchange, issuing banker's acceptances, accepting Eurocurrency deposits, making Eurocurrency loans, and assisting in the marketing of Eurobonds.跨国银行提供的服务包括开立信用证、买卖外汇、开证行承兑、接受欧洲货币储存、提供欧洲货币贷款以及发行推销欧洲货币债券。
currency fluctuationCEOprogressive payment customs dutystrike pricecost reductionforeign exchange reserve intelligent logistic network open accountboard of directorsspot exchange rategross weighteconomic meltdown capital flowprimary market severance payenergy intensivebonusreserve requirements collateralinterest rate liberalization fiscal policecorporate governance turnovershareholder general meeting time depositequity ownershipbulk commoditytax cutsgovernment spending年度预算保税仓线上支付系统预付公募私募证券市场世界贸易组织回报率绩效评估招募人员本国货币公司高管资本流失汇率波动首席执行官按施工进度分批付款关税成交价压缩成本外汇储备智能物流网络赊销董事会即期汇率毛重经济衰退现金流一级市场遣散费能源密集型奖金存款准备金要求抵押利率自由化财政政策公司治理营业额股东大会定期存款股权所有散装货税收降低政府支出annual budget bounded warehouseon- line payment system payment in advance public placement private placement securities marketWTOrate of return performance appraisal recruitmentdomestic currency company senior manager capital flight基本利率公开市场操作实体经济金融市场光票托收养老金抵押贷款货币投机贴现率贬值恶性通膨基本工资贸易区域流通票据提单银行信用prime lending rate open market operations entity economy financial market clean collection pensionmortgage loan currency speculation discount rate depreciation hyperinflationbase paytrade block negotiable instrument bill of ladingbank credit1.The importer should have the knowledge that the exchange control authorities in his country will permit advance payment to be made.进口人应该知道本国外汇管制当局准许使用提前支付的形式支付货款。
商务英语期末复习资料Part I Translate the following English words into Chinese.1. bill of exchange 2. sight draft 3. irrevocable L/C 4. penalty 5. money of payment 6. usance L/C 7. money of account 8. promissory note 9. commercial draft 10. advising bank 11. Force Majeure 12. combined transport document Part II . Translate the following Chinese words into English1. 佣金佣金2. 单价单价3. 承兑承兑4. 贴现贴现5. 受益人受益人6. 独立代理独立代理7. 支票支票 8. 进口许可证进口许可证 9. 背书 10. 补偿贸易 11. 折扣折扣 12. 示票 13. 跟单托收 14. 经销经销 15. 索赔索赔16. 商业发票 17. 保险凭证保险凭证 18. 汇率汇率19.检验证书.检验证书 20. 保兑保兑Part III Write down the full name of the following abbreviations and the translations.1. D/P2. M/T3. CIF4. D/A5. T/T6. B/LPart IV Decide whether the following statements are true or false by writing “T” for true and “F” for false in the bracket besides each statement.1. International trade is only the exchange of goods between nations. 2. The distributor gains profits from the price difference at which he buys and resells the goods. 3. In reality, the quantity of goods shipped must be exactly the same with that stipulated in the contract. 4. Partial shipment means that the goods under one contract are shipped in different terms or by different lots. 5. A unit price consists of four parts: currency unit, unit price figure, measuring unit and price terms. 6. The buyer will inform the seller the opening of L/C and pass the L/C to the seller. 7. In counterpurchase, the value of countertrade goods has to equal that of the export. 8. Whether sale by buyer ’s sample or by seller ’s sample, the quality of the commodities should be strictly same as sample. Otherwise, it should be stipulated in the contract clearly. 9. Transshipment may increase the cost of shipment and the possibility of delay in delivery of commodities. 10. In international trade, if All Risks was covered, any loss caused by any reason on the way can be compensated by insurance company. 11. Under the the term term term of of of D/A, D/A, D/A, it it it is is the the bank bank bank in exporter in exporter ’s s country country country who who who makes makes makes acceptance acceptance acceptance to to to the the the draft draft draft and delivers and delivers documents to the importer. 12. Landed quality and weight means that the inspection carried out at the port of destination will be final. 13. When EXW or DDP is used, the commodity is generally inspected in the exporting country. 14. “USD200 per M/T CIFC2 London ” means that the seller will receive 200 US dollars for per metric ton. Part V Fill in the blanks with the best choice.1. Who has the exclusive right of selling the goods in a marketing area at the price he fixes? ___. a. Consignor b. Exclusive distributor c. Exclusive agent d. Bidder 2. When the seller only pays freight for the goods up to arrival at the port of destination, the term is _____. a. FOB b. CFR c. DDU d. CIF 3. Partial shipment may be necessary when ____. a. direct liners are not available b. the amount of the cargo is very small c. the shipping date is very close d. the export covers a large amount of goods 4. The goods concluded on the CIF basis have been burnt because of the fire after being loaded, then ____. a. the loss is due to the seller b. the seller asks the insurance company for compensation c. the buyer asks the insurance company for compensation d. the loss is due to the party who pays the freight 5. In the following terms of settlement, which is the most risky one for the seller? ____. a. T/T in advance b. D/A c. D/P at sight d. D/P after sight 6. 6. When When When ____ ____ ____ happens, happens, happens, the the the party party party that that that fails fails fails to to to perform perform perform the the the contract contract contract is is is allowed allowed allowed to to to relieve relieve relieve liabilities liabilities liabilities of of of the the non-performance. a. war b. world market price goes up c. manufacture fault d. currency devaluation 7. Which is NOT the example of trade barriers? _____. a. Tariffs b. Quotas c. Import duties d. Income tax 8. In international trade, the seller ships the goods to the buyer when there is no purchase made. The seller retains title to the goods until the buyer has sold them. This is ___. a. bidding b. agency c. consignment d. distributor 9. Which stipulation of the date of shipment is often used in a contract? ____. a. One day b. Within several days after the L/C has been received c. Prompt shipment d. Concrete shipment time 10. Particular additional coverage of CIC ____. a. can be covered alone b. can’t be covered alone c. can be covered alone when more than two of them are covered d. can be covered alone when only one of the insured applies for insurance 11. Which one of the following quotations is wrong? a. FOB QINGDAO USD10.00/PC b. CIF LIVERPOOL GBP125.00/MT c. FOB SHANGHAI $15.25/PC d. FOB JINAN USD2.00/KG 12. Under CIF, freight on the B/L is marked as ____. a. Freight Prepaid b. Freight Collect c. Freight Pre-payable d. Freight Unpaid 13. Based on whether the goods are loaded or not, the B/L can be classified into ____. a. clean B/L and unclean B/L b. direct B/L and transshipment B/L c. straight B/L and order B/L d. on board B/L and received for shipment B/L 14. A company exports 50 tons of wheat, the seller delivers the extra 2 tons, then the buyer should ____. a. accept 52 tons b. refuse to take 52 tons c. accept extra 1 ton d. refuse to accept extra 2 tons Part Part VI VI . Translate Translate the the the following following following English English English sentences sentences sentences into into into Chinese Chinese Chinese or or or Chinese Chinese Chinese sentences sentences sentences into into English 1. FOB means that the seller delivers when the goods pass the ship ’s rail nominated by the buyer at the named port of shipment. 2. Total amount, as its name suggests, is the sum of the money for one business transaction. It equals to the unit price multiplied by the quantity of the goods. 3. Generally speaking, the L/C should arrive to the seller at least 15 days before the time of shipment to allow sufficient time to check and amend, if necessary, the L/C and to arrange shipment. 4. Under an FOB, CFR or CIF contract, port of shipment is usually proposed by the exporter and is stipulated in 1. 汇票汇票 2. 即期汇票即期汇票3. 不可撤销信用证不可撤销信用证 4. 罚金罚金5. 支付货币支付货币 6. 远期信用证远期信用证7. 计价货币计价货币 8. 本票本票9. 商业汇票商业汇票 10. 通知行通知行不可抗力不可抗力 12. 多式联运单据多式联运单据commission unit price accept/acceptance discount beneficiary factor check import license 9. endorse/endorsement 10. compensation trade 11. discount/allowance presentation documentary collection distribution 15. claim 16. commercial invoice insurance certificate 18. exchange rate 19. inspection certificate 20. confirm/confirmation Part V Fill in the blanks with the best choice.(每小题2分,共20分)1—5 b b d c b 6—10 a d c b b 11—14 c a d a Part VI . Translate the following English sentences into Chinese or Chinese sentences into English (英译中每小题2分,中译英每小题3分,共25分)1. FOB 是指货物越过指定装运港买方指派的船只的船舷时,卖方就完成了交货义务。
2019年春《商务英语写作》期末考试复习题☆注意事项:本复习题满分共:400分。
一、单项选择题(本大题共20小题,每小题3分,共60分)1. A friendly football match will be held ______ the visiting Shanxi Team and Shanghai Team in Shanghai Hongkou Gymnasium.A. betweenB. inC. amongD. with2. “The Fighter on the Spe cial Front”, a new-produced feature film, will be ________ in the college auditorium at seven tonight.A. showedB. showingC. showD. shown3. There are some tickets ________ for the concert given by a group of popular singers. The concert fans should be quick.A. leaveB. leftC. leavingD. leaved4. It’s ________ to interrupt the others while they are talking.A. roughB. rudeC. politeD. troublesome5. The bridge was named _________ the hero who gave his life for the cause of the people.A. afterB. forC. because ofD. before6. Centralized management is exercised by a small number of people, the Board of Directors, which is headed by the Chairman (or, in the USA, the President) and decides the overall policy of the ________.A. societyB. familyC. firmD. world7. Investment is freely transferable, which means one owner can sell his ownership interests to an ________ without a change in the nature of the business.A. investorB. personC. ownerD. outsider8. The more popular sequence of dating today is ________.A. date-month-yearB. year-date-monthC. month-year-dateD. date-year-month9. The computer system ________suddenly while he was searching for information on the Internet.A. broke downB. broke outC. broke upD. broke in10. I would like to draw your attention ________ our new detergent powders.A. forwardB. towardsC. forD. on11. We would welcome any further ________ you have, and look forward to hearing from you.A. advicesB. answersC. enquiriesD. suggests12. Any exporter who wants to sell his products in a foreign country or countries must first ________ a lot of market research.A. instructB. destructC. conductD. induct13. The _______ price in our market is $8 per case.A. prevalenceB. prevailingC. prevailedD. prevail14. I would like to know if it is possible to make ________ online.A. shippingB. boughtC. priceD. purchases15. We are now writing to you to ________ long-term trade relations.A. publishB. establishC. protectD. lavish16. We are sure you will find a ________ sale for our products in Canada as our other retailers through Europe and the USA.A. toughB. roughC. badD. ready17. Two days are not enough for me to get ready for the conference. I need ________day.A. otherB. the otherC. the thirdD. a third18. We would be ________ if you could send us full details about your products.A. wonderfulB. hopefulC. regretfulD. grateful19. If your prices are competitive and your goods ________ to our standard, we shall order on a regular basis.A. upB. belowC. aboutD. in20. We find it impossible to ask our end users to ________ the delayed delivery.A. receiveB. acceptC. refuseD. allow二、填空题(本大题共25小题,每小题2分,共50分)阅读下列短文,从方框中选择5个词并用其适当的形式填入空白处。
《商务英语翻译》期末考试复习资料《商务英语翻译》期末考试复习资料I. Answer the following four questions in English. (5’×4=20’)1. What is Business English?Business English must be seen in the overall context of English for Specific Purpose (ESP), as it shares the important elements of needs analysis, syllabus design, and materials selection and development which are common to all fields of work in ESP. As with other varieties of ESP, business English implies the definition of a specific language corpus and emphasis on particular kinds of communication in a specific context.2. What is register(语域)?Register consists of three elements: field(语场), tenor(语旨)and mode(语式).3. What is the main content of Business English Correspondence(商务英语函电)?Business English Correspondence includes establishing business relations(建立贸易关系); enquiries and replies(询价及回复); quotations, sales letters, offers and counter offers(报价、推销信、报盘及还盘); orders, acceptance and rejections(订单、接受和回绝); sales confirmation and purchase contract(销售确认书及购货合同); payment(支付); packing(包装); transport and insurance(装运与保险); complaint, claim and settlement (申诉索赔和理赔)and so on.4. What do “7Cs” include?7Cs: courtesy(礼貌), consideration(体谅), completeness (完整), clarity(清楚), conciseness (简洁), concreteness(具体), correctness(正确).5. What are the Grice principles?Maxim of Quality(质的准则), Maxim of Quantity(量的准则), Maxim of Relation(关系准则), Maxim of manner(方式准则).6. What are the seven categories of advertisement translation strategies?①Literal Translation(直译)/ Semantic Translation(语义翻译)/ Foreignization Translation(异化翻译);②Free Translation(意译)/ Flexible, Dynamic, or Functional Equivalence(灵活对等、动态对等、功能对等翻译)/ Communicative Translation(传意翻译)/ Domestication Translation(归化翻译);③Creative Transl ation(再创型翻译/ 创译);④Supplementary Translation/ Over Translation(增补型翻译);⑤Condensed Translation(浓缩型翻译);⑥Zero Translation(不译);⑦Adaptation(编译).7. What are the three types or forms of discourses according to Newmark?Expressive(表达型), informative(信息型)and vocative (呼唤型).II. Translate the following terms into English. (2’×10=20’)D. D.; D/ D demand draft 即期汇票CN consignment note 铁路运单1C.H. clearing house 票据交换所EF Exchange Fund 外汇基金DLD deadline date 最后时限EOD every other day 每隔一日f. fairs 定期集市F.A. face amount 票面金额P/ A payment of arrival 货到付款P. O. R payment on receipt 货到付款C.O.D cash ondelivery 货到付款F.A. fixed assets 顾定资产fad. free delivery 免费送货CR cash receipts 现金收入sae stamped addressed envelope 已贴邮票D/A deposit account 存款帐户TNC transnational company 跨国公司D/A document against acceptance 承兑交单D/D documentary draft 跟单汇票SC supplier credit 卖方信贷TC tariff circular 关税通报T. C. traveler’s check旅行支票SC sales contract 销售合同U/A underwritting account 保险账户B.C. bank clearing 银行清算C/I certificate of insurance 保险凭证BOT balance of trade 贸易余额TAT truck- air- truck 陆空联运DP document against payment 交单付款TOD time of delivery 发货时间CP. commercial paper 商业票据SKD separate knock-known 部分散件2。
专业术语:人际交往能力interpersonal skills 弹性工作制 flexible working hours 股票经纪人 stock broker债券经纪人 bond broker收购和兼并 acquisition and merger 定金down-payment成交信号buying signal卖点 selling point强行推销hard-sell负债liabilities资产assets售后服务after-sales service自我激励self-motivated工作绩效job performance破产go bankrupt债务人debtor债权人creditor决策者decision maker强行推销hard-sell附加值added value工作寻找者job seeker预期寿命life expectancy接收接管take over 受众receptive audience不动产房地产real estate应付账款accounts payable应收账款account receivable一般管理费overheads行政成本administrative costs 执行董事executive director新手 recruit老手veteran开发商developer企业挂牌上市go public婚姻状况marital status毛(重 )rough weight净(重)net weight生增长Organic growth非生增长Non-organic growth固定成本fixed cost可变成本variable cost达成交易 close the sale总部headquarters海外子公司overseas subsidiary 固定工作permanent job汉译英1.只要资产价值的增长超过债务的增长,就不会有问题。
As long as asset values rise faster than debt, there is no problem.2.我了解我的竞争对手以及他们产品的优缺点。
商务英语复习资料题型:①阅读理解5-6篇40% ②翻译(中→英)5个*5’=25%③画图题15% ④作文:要顶格写20%一.翻译1.我们希望公司能使我们更高效的经营业务,同时也为客户带来便利。
我们也希望你们能继续向我们订购,订单直接交本公司或分公司均可。
We hope that by it we can handle our business more efficiently for the convenience of our customers. We also hope that you will continue to place orders with us direct or through our new branch.2.随函寄上本公司商品目录一册,供参考,但愿你们从中能找到所需要的东西。
Enclosed for your reference is a copy of our catalogue ,in which you may find something you need.3.如果在你方市场完成了年销售,这份独家代理协议原本可以于到期日延长一年。
Should the annual turnover have been realized in your market, the sole agent agreement would have been extended for another year upon its expiration.4.前几天,你地的一家通讯公司前来与我们洽谈业务,他们意外地告诉我们你们是有名的摩托车制造商。
We were approached by a telecom provider in your district the other day and from them we happened to know that you are a well-known motorbike manufacturer.5.由于我方已在支付方式方面做出了让步,因此,难以再顺从你方的要求,把价格降至你方所说水平。
千里之行,始于足下。
202X年商务英语期末考试重要知识点202X年商务英语期末考试重要知识点一、商务英语基础知识商务英语是指在商务活动中使用的英语,主要包括商务交流和商务写作两个方面。
商务英语的基础知识包括商务词汇、商务语法、商务写作等。
商务词汇:包括商务名词、商务动词、商务形容词等,如trade(贸易)、export(出口)、import(进口)、negotiation(谈判)、contract(合同)等。
商务语法:包括时态、语态、语气、句型等,如一般现在时、一般过去时、一般将来时等,被动语态、完成时等。
商务写作:商务写作包括商务信函、商务报告、商务备忘录、商务演讲等,要注意写作的结构、用词、语法等。
二、商务会议和谈判商务会议和谈判是商务英语中常见的场景,关键知识点包括会议和谈判的流程、用语、技巧等。
商务会议:会议的类型、召开会议的流程、会议的议程、会议的开场白、主持会议的技巧、会议的总结和回顾等。
商务谈判:谈判的准备工作、谈判的策略、谈判的技巧、谈判的用语等。
第1页/共3页锲而不舍,金石可镂。
三、商务信函和邮件商务信函和邮件是商务英语中常见的写作形式,关键知识点包括信函和邮件的格式、用语、语法等。
商务信函:信函的格式、信函的头部、信函的称呼、信函的正文、信函的结尾、信函的附件等。
商务邮件:邮件的格式、邮件的主题、邮件的正文、邮件的附件、邮件的回复等。
四、商务报告和演讲商务报告和演讲是商务英语中常见的写作形式,关键知识点包括报告和演讲的结构、用词、语法等。
商务报告:报告的结构、报告的目的、报告的内容、报告的语言风格等。
商务演讲:演讲的结构、演讲的目的、演讲的内容、演讲的技巧等。
五、商务英语口语商务英语口语是在商务交流中使用的口语表达,关键知识点包括常见的商务口语表达、场景对话、礼貌用语等。
常见商务口语表达:提供服务、预订机票、接待客人、介绍产品、商量约会等。
场景对话:商务接待、商务洽谈、电话交流、商务会议等。
商务英语本科期末考试重点复习资料Unit 11、tariff n. 关税,关税表,关税率A tax on imported items, computed as a percentage of the import value;China imposes tariffs on automobiles, electronic equipment, cosmetics, etc;2、equilibrium n. 平衡,均衡【同balance】(Economics)a situation in which supply and demand are matched and prices stable.一般均衡general Equilibrium局部均衡partial Equilibrium国际收支平衡Equilibrium in the balance of payments3、futures n. 期货【commodity futures 商品期货】goods and stocks sold for future deliveryA contract to buy or sell a specified amount of a commodity or financial instrument at an agreed price at a set date in the future.4、The reasons for international trade:The uneven distribution of natural resourcesInternational specializationDifferent Patterns of demand among nationsEconomies of scaleInnovation or variety of style5、OPEC=Organization of (the) Petroleum Exporting Countries 石油输出国家组织IBA=Independent Broadcasting Authority 英国独立广播机构phosphate cartel(磷酸盐同业联盟);tin cartel(锡同业联盟)Commodity Cartels 商品联盟6、tangible adj. 可触知的,有形的【反intangible】7、portfolio n. 有价证券财产目录The group of assets, such as stocks, bonds, mutual held by an investor.Portfolio investment证券投资8、licensing agreements许可证协议contract giving someone the legal right to use a patent or trademark franchise agreements特许经销协议9、FDI=Foreign direct investment 外国直接投资ownership of asset abroad and can take the form of either direct or portfolio investment.ME=Multinational Enterprises 跨国公司(MNC=MultiNational Corporation 跨国公司)? A firm that owns business operations in more than one country10、Question: comparative advantage refers to the advantages based on the comparison between countries?Unit 21、access n. 接近;通路the means or opportunity to approach or enter a placeMarket access(市场准入)for goods in the WTO means the conditions, tariffand non-tariff measures, agreed by members for the entry of specific goodsinto their markets.2、Validity n. 有效;合法性The term of validity 有效期间3、carrier n. 搬运人;从事运输业的人(或)公司An organization that transports products or services using its facilities;4、Underwriter n. 担保人;保险商A company assumes the cost risk of death, illness, fire, theft, etc., in exchange for payments;5、Arbitration n. 控诉;打官司An informal hearing regarding a dispute6、Certificate n. 证明书、执照、单据Certificate of deposit;CPA (certificated public accountant注册会计师)7、Invoice n. 发票A detailed list of goods shipped or services rendered, with an account of all costs; an itemized bill.8、Insurance policy保险单Certificate of origin产地证书Inspection certificate检验证Packing list包装单9、FAS=Free Alongside Ship 装运港船边交货10、Incoterm 2000=international commercial terms 2000年国际贸易术语解释通则11、FOB=Free on Board 装运港船上交货FOB HK12、L/C=Letter of Credit 信用证L/C is a commitment, usually by a bank on behalf of client, to pay a beneficiarya stated amount of money under specified conditions. 信用证是银行作出的有条件的付款承诺,即银行根据开证申请人的请求和指示,向受益人开具的有一定金额,并在一定时期内凭规定的单据承诺付款的书面文件。
The four c's model for evaluating principle development, human resources!评价人力资源 • What is E-commerce?(什么是电 • performance 的四个C模式):
Ixompetence 2:commitment 3:congruence 4:cost
子商务):E-commerce is doing
business through electronic • media or the practice of buying
appraisal,promotions,transfers,d emootions,separations,and compensation.
effectiveness and selling products and services • Segmentation bases(细分依据):
What is corporate culture?(什么 是企业文化? ): is described as over the internet,utilizing
• technologies such as the
Marketers can
segment
consumer markets according to the personality of an organization.or simply as how Web,Electronic Data Interchange,email,electronic geographic
• ,demographic,psychographic,or things are done around here.is a broad term used fund trancsfers • and smart cards,without behaviouralistic
bases.Demographic to define the unique personality or character of a particular companyor organnization, face-to-face meeting between the two parties of the transaction. segmentation bases divide a market • in terms of personal
and includes such elements as • Types of E
charactersitics such
as core values and beliefs,corporate ethics,and rules of behavior.An organization's 的类型):intra-organizational E
n,sec,race,social class, • marital status,or family size.
culture is transmitted in different • (B2B)E-commerce;Business-to-C • The research processf调研过程):
waysjncluding long standing and
often unwritten rules,shared standards about its
onsumer(B2C)E-Commerce;Cons umer-to-Consumer(C2C)E-五个步骤;Forming the research
question;research design;data • collection;data importance,prejjudices,standard • Government ・to«itizen(G2C) analysis;choosing the best
sfor social etiquette and E-Commerce;Government-to-Bus iness(G2B)E-Commerce solution
• Marketing research(市场营销调 demeanor;established customs • Compensation (报酬):企业应该 研): Marketing research is the foe how to relate to peers and
what is and what is and is not
对员工进行公平而有竞争性的 工
资,额外福利一级其他
• 形式的劳动补偿。
process of systematically gathering, • analysing and interpreting date
appropriate behavior. • A work force will be an pertaining to the compant's Creation of corporate culture(企 业文化的创建):Three majior factors contribute to the
invalubale asset to the organization, and the firm should compensate them
market,customers and
competitors,with emergence of organizational • with equitable and competitive marketing decisions. culture .They are company wages and salariesjringe • Sole proprietorshipsf个人企业):
founders,ecperience with the genera business and industry environment,and contact with benefits and other forms of reward • What is human resources An organization that is
owned,and usually managed,by one person is
others. management?(什么是人力资源 • called a sole proprietorship. Tools for transmitting culture(企 业文化的传播途径):symobols. 管理? ): It includes such basic
• activities as human resource
Disadvantages:the owner is
personally responsible for all
stories, jargon, ceremonies, and statements of planning,recruitment,selection’s ocilaization,training and aspects of • the business.He has unlimited • Difference between selling and marketing(销售与营销的差别): Selling:lemphasis is on the product,2company • first makes the product and then figures out how to sell it 3management is sales-volumeoriented,4planning IS • shor-run,in terms of today's products and markets.Sstresses needs of seller. Marketing:lemphasis • is on customers,wants.2conpany first determines customers'wants and then figures out how to make and deliver • a product to satisfy those wants.3management is profit-oriented.4planning is long termjn the sense of newproducts,tomorrow'smarkets,an d future growth.Sstresses wants of buyers.
liability.lf the business is being sued,so is the business owner.lf the business owes money,the business owner is responsible for the debts,and the owner may have to use personal assets to pay. Partnerships!合伙企业):A general partnership is a business with at least one general partner who has unlimited liability for the debts of the business. A limited artnership is an arrangement where a person can contribute to a business without being involved in the affairs of the partnershipp.
Mergers & Acquisitionsf企业兼 并和收购):有三种,A horizontal mergerjoins firms in the same industry and allows them to dicersify or expand their products. A vertical merger is the joining of two firms involved in different stages of related businesses-a manufacturer mergin with a aspplier of component products,or a manufacturer merging with a distributor of its products. A potential competition merger(conglomerate) unites firms in completely unrelated industries.