Unit 2
1.Prone: inclined
2.Meticulous: careful and thorough
3.Adjourn: recess
1. All male descendants of the founders were entitled to entry-level jobs at the company.
Paraphrase: All male offspring of the founders were eligible for the entry-level jobs at the company.
2. Even the most brilliant executive is human and thus prone to mistakes and prejudices.
Paraphrase: Even the most brilliant executives are ordinary people, so they are also inclined to make mistakes and prejudices.
3. They were all over the map in terms of their personalities, attitudes, values, strengths, and weaknesses.
Paraphrase:They varied in their personalities, attitudes, values, strengths, and weaknesses.
4. If they are among those people—a sizable minority—who work best with a change of pace in their working day, they pick two tasks.
Paraphrase:If they are a great minority who specialize/deal in working with a changing pace, they pick two tasks.
5. Problems have to be taken care of, of course; they must not be swept under the rug. Paraphrase: Of course, problems have to be taken care of. They must not be hidden.
6. Senior executives are effective to the extent to which they can prevent such meetings from encroaching on their workdays.
Paraphrase: Senior executives are so effective that they can prevent such meetings from eating up their workdays.
7.Of course they know that shareholders, employees, and executives are important constituencies who have to support a decision, or at least acquiesce in it, if the choice is to be effective. (line 4, paragraph 8)
Paraphrase:They certainly know that if the choice is to be made effective, the support from shareholders, employees, and executives in decision-making is important. Or at least they won’t oppose it.
8.But before springing into action, the executive needs to plan his course. (line 2, paragraph 11)
Paraphrase:But the executive needs to plan his coursebefore taking any prompt action.
9.Is it compatible with the mission, values, and policies of the organization? (line 6, paragraph 12)
Paraphrase:Is it in accordance with the mission, values,and policies of the organization?
今年1月，史蒂夫?乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。 这不仅仅关乎半年前迫使他退居幕后的疾病。病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。硅谷和华尔街都断定，它们已经与科技的未来无缘。 然而，到了今年初，苹果已然重生。在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。 批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。 这不仅仅关乎半年前迫使他退居幕后的疾病。病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。硅谷和华尔街都断定，它们已经与科技的未来无缘。 对于F?斯科特?菲茨杰拉德(F. Scott Fitzgerald)广为流传的名言（美国人的生命中没有第二幕）而言，没有比这更坚决的反驳了。乔布斯首次登上报纸头条时，甚至比现在的马克?扎克伯格(Mark Zuckerberg)
还要年轻。早在书呆子备受追捧之前，由于在普及个人电脑(PC)中发挥的关键作用，以及苹果在华尔街的成功上市（当时乔布斯年仅25岁），乔布斯就成为了科技界的第一个摇滚明星。 如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。他的老对手比尔?盖茨(Bill Gates)或许更富有，而且在盖茨的事业巅峰时期，凭借其在PC软件领域的垄断，可以说盖茨的影响力比乔布斯更大。但盖茨已经离开了舞台，将其余生和财富奉献给慈善事业。如今，乔布斯才是焦点所在。这些年来，在苹果针对微软的所有打击中，没有一次比得过iPad的巨大成功造成的冲击。近十年前，盖茨自己也开发过一款平板电脑，但由于需要用笔在屏幕上写字，并且采用与PC一样的界面，该产品并未带动多少需求。 iPad则完全不同。iPad延续了iPhone在屏幕多用途以及用于具体任务的轻量级“应用程序”方面的创新，代表着一个没有计算机鼠标和没有Windows的未来。廉价上网本的销售已经受到了冲击。 不是所有数字专家都欢迎这样的未来。通过操纵在线商店销售的应用程序，以及为开发这些应用制定规则，苹果对这个新王国的控制更胜于微软对PC的控制。 对批评者来说，这是乔布斯完美主义的阴暗面。依赖苹果善意的新思想很可能会被扼杀。曾经的盟友谷歌(Google)站到了苹果的对立面。谷歌以web的开放性为基础，建立了自己的智能手机软件模式。 然而，就目前而言，那些担忧很大程度上仍然是一种假设，众多消费
高级商务英语 (BEC)考试历年真题 BEC商务英语高级考试历年真题 (1) The Negotiating Table You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him. The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested. It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to makethem feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you. Dr Cohensuggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to becometheir best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.
高级商务英语知识点总结（总复习） retire 在上午英语中也有付清（本息）、赎回（票据）的意思。 eg: retire a bill 赎回票据retire documents 赎单 retires stock 已收回注销的股票 retirement 在商务英语中有退股，（固定资产）报废的意思 eg: retirement of a partner 退伙retirement od assets 资产报废retirement of stock 股票回收retirement price 报废价格 join v. 加入，成为...的一员join the company apply for 申请，求职于apply to 向...申请 pay sb. 100 dollars a day/week be /get paid weekly(wage--blue collar)/monthly(salary--white collar) pay after tax 税后支付 PAYE(pay-as-you-earn) 所得税预扣法 pay-as-you-go 账单到期即付pay envelope（pocket）工资袋 pay off 结清解雇pay off period 资本回收期lay off 解雇（基于经济形势） stop employing sb. because there is no work for them to do dismiss 解雇（基于员工表现） to remove sb. from their job lay off rate 解雇率--separation rate leave a job/company 离职 change在商务英语中海油兑换的意思 change in tax rates 税率变更 changes in gold and foreign exchange reserves黄金及外汇储备的增减 change fund 兑换备用金 recruit from 从...招募员工employ sb.as ... employ sb. to do sth. extremely /highly/fairly flexible flexible budget 弹性预算fixed budget 固定预算 flexible exchange rate system 浮动汇率制flexible currency 弹性通货flexible rate 可变利率temporary account 临时账户 temporary budget 临时预算temporary payment 暂付款项 have /take a day off 请一天假
2015年商务英语BEC高级写作词汇transition noun 转变，转换，过渡 volunteer noun 志愿者/兵 ageism noun 对老年人的歧视 alleviate verb 使(痛苦等)易于忍受，减轻 aptitude noun 能力，才能 slot noun 为某人/某事物安排的位置或时间 from scratch 从零开始，从无到有，白手起家 jump at phrasal verb 欣然接受 recession noun 工商业之萧条/不景气 recruit verb 征募新兵/吸收新成员 arbitrary adjective 任意的，武断的 blanket adjective 包括一切情形或种类的，总括的，综合的creed noun 信条 criminology noun 犯罪学，刑事学 culprit noun 犯人 CV UK noun = curriculum vitae个人简历 discriminate verb 歧视，区别待遇 dynamic adjective 动力的，精力充沛的，有力的，动态的guilt noun 罪行，内疚 high-flyer noun 抱负极高的人，有野心的人 irrespective adjective 不顾的，不考虑的，无关的 lag verb 落后于，滞后 obsessed adjective 着迷/牵挂/困扰的
oppress verb 压迫，压抑 pressing adjective 紧迫的 prevalent adjective 普遍的，流行的 résumé noun 个人简历 rot verb 腐烂/败 set in phrasal verb (指雨、坏天气、感染等)开始并可能继续下去sliding scale noun 滑动费率，滑动折算制 steady adjective 稳固的，稳定的 strenuous adjective 精力充沛的，干劲十足的，必须努力的 corridor noun 走廊 give [someone] a hard time phrasal verb 使某人难堪 interviewer noun 主持面试者，采访者 panel noun 座谈小组，陪审团 promising adjective 有希望的，有前途的 short list noun 决选名单 bonus noun 奖金，红利 eligible adjective 合格的/有恰当资格的 the nitty-gritty noun informal 基本事实，实情 board noun 懂事会，理事会 array noun 排列，编队 asset noun资产/有价值的技能、人 branch office noun 分店，支店 civil engineering noun 土木工程 cornerstone noun 奠基石，基础
Unit l:The Empire Strikes back 1. "When you want to create a climate and culture of hyper-growth, you really need to live and breathe emerging markets.” When you want to create a climate or culture of a super fast growing organization, you really need to come to emerging markets and feel in person what it is like living and working there. 2. which brings together all of Big Blue's operations outside North America and western Europe, which brings all of IBM's operations (units) outside North America and western Europe under its leadership. 3. Latin America now reports to Shanghai. now under the leadership of Shanghai. 4. based on the right cost, the right skills and the right business environment if the cost is relatively low, the skills are up to standard, and the business environment is favorable 5. horizontally and globally It can pool all human resources of IBM and allocate them in an optimal way among business units across the world? 6. Why IBM relatively painless sell PC department? When Lenovo, a Chinese PC company, acquired the business division of IBM, a global giant of the USA, there was no loss of face or national disgrace involved in this because it was considered nothing but an exchange of commodities? 7. hot labour markets in emerging markets are causing extremely high turnover rates. the booming labour markets in emerging markets are causing fast flow of talents from one firm to another. 8.IBM reckons that its global reach gives it an edge in recruitment and retention over local rivals. its global expansion helps it maintain a competitive advantage over local competitors in terms of the talents it hires and the longer time it keeps the talents 9?thanks to an infrastructure boom that promises to span everything due to fast growth in the infrastructure construction business, which is estimated to cover every possible project from..? lO.There is still a striking lack of executives from emerging markets at the top of developed-country multinationals There are still very few local executives who can climb to the top management of developed-co un try multi nationals. 11 ?the breadth and depth of management talent breath=varied and divers讦ied management talents depth=experieneed and seasoned management talents
Begin at the same level~~~~ 下降到最低点: 波折变化: fluctuate around fluctuation of 幅度：slightly sharply significantly dramatically a is in direct proportion to b merely roughly 一、BEC高级（Higher）Part Ⅰ——图表作文 图表作文的文章结构 1）引言部分 2）主体段落 3）结论部分 4）例文分析： The bar chart below shows the number of complaints made by consumers about different products and services in the years 1994 and 1997.
Write a short report for a university lecturer describing the information in the graph. You should write at least 140 words. The bar chart displays the changes in the number of complaints made by consumers about five kinds of products and services between 1994 and 1997. According to the diagram, there was an increase in the complaints about most of the products and services. The number of complaints about package holidays abroad and financial services increased over the period. The complaints made about the package holidays abroad rose by 12.7% from 15,000 in 1994 to about 18,000 in 1997. And there were about 52,000 complaints about the financial services in 1997, 5.2% up on 1994. There were also more complaints about electric goods and second-hand cars in 1997 than in 1994. The complaints about the two products rose by 9.2% and 6.7% respectively. The former increased from 66,000 in 1994 to about 70,000 in 1997 and the latter went up from 80,000 to 86,000. And clothing is the only sector where the number of complaints dropped over the period. In 1994, there were around 45,000 complaints while the figure decreased by 4% to around 43,000 in 1997. In conclusion we can see there were more complaints about the products and services in 1997 than in 1994 with the only exception of clothing. ●图表作文常用的语言手段 1）作文的开头——表示“出处”的句子结构。 2）描述“数据变化”的常用表达方式 3）表示变化的副词和形容词 4）描述“数据”的表达方式 5）“大约”的表达方式 ●真题写作范例： 例一（课堂15分钟快速练习）： The graph below shows development in the ownership of mobile telephones as a percentage of telephones owned. Write a short report for a university lecturer describing the changes in telephone ownership. You should write at least 150 words.
When Steve Jobs walked on to the stage at San Francisco?s Yerba Buena Center in January, it capped the most remarkable comeback in modern business history. 今年1月，史蒂夫?乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。 It wasn?t simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Little more than a decade earlier, both Mr Jobs? career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street. 这不仅仅关乎半年前迫使他退居幕后的疾病。病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。硅谷和华尔街都断定，它们已经与科技的未来无缘。 By the start of this year, however, the rebound was complete. The level of anticipation whipped up in advance of the January event was unusual even by Mr Jobs? own, impressive standards. 然而，到了今年初，苹果已然重生。在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。 Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master. 批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。 Speculation had been building in the tech world for months about what was rumoured to be Apple?s latest ground-breaking product. A touch-screen computer without a keyboard, it might even rival the impact of the iPod, introduced in 2001, and the iPhone, in 2007. In the event, the iPad that Mr Jobs carried on to the stage with him that day did not disappoint. 在iPad发布之前的数月内，科技界对苹果这款最新的突破性产品猜测纷纷。据传它是没有键盘的触摸屏电脑，甚至可以媲美2001年的iPod和2007年的iPhone带来的影响。在1月份的发布会上，乔布斯带上台的iPad 没有让人们失望。 A rebuttal of F. Scott Fitzgerald?s much-quoted aphorism that there are no 对于F?斯科特?菲茨杰拉德(F. Scott Fitzgerald)广为流传的名言（美国人的生命
第一篇 PART ONE z Recently, an international survey has been conducted to investigate exports of grains in different regions in 2009. the pie charts below compare exports of wheat, corn and soy of European and North America. z Using the information from the pie charts, write a short report describing the differences between Europe and North America. z Write 120~140 words. Exports of Europe Exports of North America PART TWO z You work for a milk factory. Recently a customer has written to you complaining the poor quality and bad taste of the milk. z Write a letter to the customer z apologizing for having sent the poor quality milk z giving reasons for what happened z explaining what happened was exceptional z promising sending new milk to the customer. z Write 200~250 words.
高级商务英语词汇： 1. pension crisis 养老金危机 2. heavy tax burden 沉重赋税 3. over-dependence on the welfare state 锅分依赖福利制度 4. can’t have it both way 不可能全盘得利 5. without giving it a second thought 无须再考虑 6. a carrot to get people to move here 吸引人们迁移至此的诱饵 7. a control freak 控制狂 8. break the ice 打破僵局 9. lead by example 以身作则 10. delegate responsibility 下放责任 11. bury oneself in a cubicle 一头扎进狭窄的办公室埋头苦干 12. break out backs for you （拼命工作）把腰累弯了 13. coddling parents and colleges 溺爱的父母和大学 14. instant gratification 迅速获得满足 15. twenty – somethings 二十几岁的人 16. little appetite for hard work 不想努力工作 17. inspire confidence and respect 激励员工好好表现 18. communicate one’s vision and ideas 交流想法和观点 19. put a brake on 控制、刹车 20. get in on the ground 抢占先机 1. high streets 繁华商业大街 2. lead by example 以身作则 3. make of the information 处理信息 4. delegate responsibility 下放责任 5. put a brake on 控制、刹车 6. get in on the ground 抢占先机 7. little appetite for hard work不想努力工作 8. break the ice 打破僵局
2020年高级BEC商务英语翻译练习题 为了让大家更好的准备高级商务英语BEC考试，给大家整理高级商务英语翻译练习题,下面就和大家分享，来欣赏一下吧。 2020年高级商务英语翻译练习题一 Mosquitoes Have Shaped Societies as Well as Decimating Them During the second world war, American troops in the Far East were said to have two foes. The first was Japanese. One propaganda poster depicted an enemy’s sabre, slick with blood. The second adversary had no sword but was terrifying all the same. Malaria-carrying mosquitoes infected around 60% of Americans stationed in the Pacific at least once. Drugs such as Atabrine could help, but nasty side-effects meant that some GIs shunned their daily dose –with predictable consequences. “These Men Didn’t Take Their Atabrine” warned a sign propped below a pair of human skulls in Papua New Guinea.
BEC高级写作常用模板、句型总结 Memo 格式(养成习惯，全部左对齐)：很多时候，题目本身已经帮你写好，不是考核的重点 to: mike lee, account manager(title， optional) from: same as above date: 21 may 1999 (p16写分，加减法) subject: 1. 一般不多于5个字 2．名词加名词 changes of meeting/apologies for delay/announcement of Christmas party 3. adj. + n. E.g. personal mobile body initial (optional) C.C (optional) Example: p9 写分 审题顺序 a. Who are you? b. Who do you write to? Subordinate, superior, colleague, or a customer. c. What is it about? Bad/good news, express gratitud e or scolding… Decide the register (informal/formal; direct/polite) wording In this question, Very Formal, polite. d. Point sequence怎样排列没有问题，只要有逻辑就行了 Logic: 1-4-3-2/1-4-2-3 先告诉有这件事，然后在说细节，总分总 第一个内容点句型的应用： 通知，宣布消息的句型： 1. I am delighted/glad/happy to announce that/notify you that/inform you that/tell you that/ let you know that formal to informal 宣布好消息 2. Please be informed /be advised that/note that/ formal to informal 但消息的类
Module 8 8.1 being responsible V ocabulary environment problems 1 in which of the following areas are you environmentally conscious? What things do you do which are not so environmentally friendly? Give examples. Action with impact on the friendly less friendly environment 1 saving energy I use low-energy light bulbs. 2 using public transport 3 limiting how much you fly 4 conserving water 5 recycling waste 6 purchasing green products 7 supporting local shops and Businesses 2 which of these environment problems: A are natural? B are man-made? C could be either? Earthquakes oil spills at sea nuclear radiation leaks hurricanes landslides smog declining fish stocks drought extinction of different species Flooding chemical explosions volcanic eruptions 3 which of these problems has your country experienced in recent years? How were they handled? What precautions have been taken against future occurrences? Reading 4 of these groups in society, who can do most to combat pollution nd climate change? A individual consumers B large companies C governments 5 below is an extract from the little earth book suggesting a possible way to control man-made pollution. Read the text quickly. Which of these sentences do you think the author would agree with? A Americans pollute more because they produce more of the world?s wealth. B the USA?s pursuit of wealth is damaging the planet for everyone else. C there are more important problems than damage to the environment. D damage to the environment is the most important problem in the world tody. E we can solve the problem if we all do something to help in our own lives. F this problem requires concerted action from governments and international organisations. Trading pollution quotas
改写句子 1.“Thisisthefirstlinebusinessin97yearsofourhistorytoberunoutsidethe，”——Inthe97yearsofthecompany’shistory,. theassaultonitsservicesbusinessledbyatrioofIndianoutsourcingupstartsthr eatened todoseriousdamagetowhatMr.Palmisanoexpectedtobeoneofhismainsourcesofgro wth. ——. ‘stop200publiclytradedcompaniesfound thatthebestbusinessesinChinaarenot yetonaparwiththeworld’sforemostones. ——thatitisstilldifficultevenfortheleadingcompaniesinChinatocompetewiththo seglobalgiants. “ferociousinterestinattractingnon-Americanstotheboard”,butasyetevenEu ropeansareararity,letalonedirectorsfromemergingmarkets. ——buttheycanfindonlyafewqualifiedexecutivesfromtheEuropeancountries,notto mentionthosefromemergingmarkets. ,’careerandApple,thecompanyhehadco-founded,werewidelyconsideredwashedu p,theirrelevancetothefutureoftechnologywrittenoffbothinSiliconValleyand onWallStreet. ——