世纪商务英语 写作训练(第五版)4

就认为B是A发生的原因.
e.g. Since Governor Lee took office, unemployment for minorities in the state has decreased by 7 percent. Governor Lee should be applauded for reducing unemployment among minorities.
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Inductive or Deductive Reasoning?
When it rains, the grass gets wet. It rained today. Therefore, the grass is wet.
The grass has been wet every time it has rained. Therefore, if it rains tomorrow, the grass will get wet.
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5.1 Critical Thinking and Writing
(1) What is Critical Thinking (2) Critical Thinking in Writing (3) Logical Reasoning (4) Common Logical Fallacies
能同时都是真实的。
e.g. Only when nuclear weapons have finally destroyed us will we be convinced of the need to control them.
• Post Hoc/False Cause (错误的因果关系)：因为A发生在B之后，

Unit 2 Establishing Business Relations第二章建立业务关系Part Three O ther Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic ［si’remik］（陶器的）products in America. We’d like to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。

)2. We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm. (我们是国营公司，经营土畜产品出口业务。

我们愿与贵公司建立业务关系。

)3. This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world. (兹介绍太平洋公司，它是轻工业产品的出口商，与世界80多个国家有业务关系。

)4. We are exporters of fresh water pearls having years’ experience in this particular line of business. (我们作为淡水珍珠的出口商，在这一业务方面有着多年的经验。

Development ( J ) 5. the International Development Association ( B ) 6. grace period ( D ) 7. debt distress ( E ) 8. sustainable development ( F ) 9. developing country ( G ) 10. financial and technical assistance
Lin began his service at the World Bank in June 2008, where he guided the bank’s intellectual leadership and played a key role in shaping the economic research agenda of the institution.
Omitted.
Reading Skill Focus
II. Match the English phrases to the Chinese equivalents.
( I ) 1. international economic institutions ( A ) 2. the World Bank ( H ) 3. the Millennium Development Goals ( C ) 4. the International Bank for Reconstruction and
The 60-year old economist is now likely to return to his former role as a professor at the China Center for Economic Research at Peking University, where he served for 15 years as the founding director before joining the World Bank.

译文
Mei is a Chinese exchange student. She is going to the USA. Now she is at the check-in counter of Shanghai Pudong International Airport.
译文Learn it a源自d use it!Do you have any luggage to check in?
Here are my passport and visa.
TASKS
A. Translate the following sentences into English and practise them orally.
Exercise 1: Retell the check-in steps by using the underlined words in the dialogue.
Here are some clues. Step 1, when we are at the __c_h_e_c_k_-i_n___ counter of the airport, __p_a_s_s_p_o_r_t__ and ___v_is_a____ should be shown. Step 2, the airport staff may ___s_c_a_l_e____ your luggage if it’s necessary. Step 3, your passport, baggage claim tickets, _r_e_c_e_ip_t___ and _b_o_a_r_d_i_n_g_p_a_s_s_ will be returned before you pass through the security gate.

Letters of shipment should be concise and clear so that there will be no confusion and they will not cause delay in delivery.
5
Chapter
Letters of Shipment
5
Chapter
Letters of Shipment
III. Sample Contrast
Poor
Dear Amada Levis: We write to advise you that we have today packed and shipped a consignment of garments on board of MV Pacific Centaur. The ship will sail from Dalian on April 21 and is due in San Francisco on May 10. We have the garments well packed and properly marked on every case so that you can have easy time when taking delivery. We have sent a full set of clean on board shipping company’s B/L in triplicate, endorsed and marked as per instructions, together with certificate of origin, invoice (4 copies) and insurance certificate (2 copies) to Bank of China. I believe they can forward them to First California Commercial Bank in Los Angeles for payment . We trust we have done everything to facilitate the transaction for you. Yours faithfully, Allison Hu

《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC：we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences（省略句）Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈)， simile & metaphor(明喻，暗喻)，pun(双关)，alliteration(头韵) ，rhyming(尾韵), hyperbole(夸张)，repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果)：A taste of paradise Fila：Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.（3）溪⼝千层饼采⽤传统⼯艺，制作精细，质地松软，清⾹可⼝。

Task 8 Farewell and Parting
Part I
Leading-in Questions
Part II
Drills & Exues
Part IV
Roles Simulation
Part I Leading-in Questions
道别的方式有很多，有些是隆重的饯行宴，有些是当面的话别，还有些是不方便亲 临时打个电话作简单辞行。不管是什么方式，都应该是热情、周到的，并且言行要合时 宜，以让客人觉得方便舒适为度。下面，我们就分别介绍一些在不同的道别方式和场合 下所要注意的基本职业素养。
1. 电话告别 (Making a Telephone Farewell) 电话告别可以是客人致电东道主，也可以是东道主致电客人。客人主动致电一般是 道别的同时表示感谢，而东道主主动致电则是道别的同时询问或确定一下具体的离别时 间并看看还有什么事情可以代劳。
Task 8 Farewell and Parting
职业素养荟萃
3. 设宴饯行 (Holding a Farewell Dinner Party) 与前两种方式不同，这种方式的语境是一种很正式的场合。因为是正式的宴会，所 以宾主双方往往会分别选派一个代表发言，发言的形式近乎一场短时的演讲而不是随意 的对话，发言的内容当然也会因为主客身份的不同而不同。比如东道主发言的重点一般 是表达自己的热情和好客，祝福客人旅途顺利。而客人的发言重点则是表示自己的感谢， 为双方的合作和友谊祝福。 无论是什么方式、什么场合，离别的时候，有一句话你是一定要说的，那就是“再 见！”。英语中，“再见”这个词的表达非常丰富，同时商务交往的告别场合中还有很 多用语是约定俗成的。这些都需要同学们认真学习。
Task 8 Farewell and Parting

综合商务英语4Unit5IV. TranslationThe shift from high growth, low inflation to high-growth, high inflation this year was a major turning point for the Chinese economy. Both of the two major bouts of inflations in post-reform China placed the regime under great political pressure and risk. Will this renewed surge in prices promoted by food prices now place much political pressure and risk on the Party's higher levels? After all these years of high growth and low inflation, has China's ability to withstand high inflation been strengthened or weakened? These two questions are clearly present in the minds of all familiar with China's reform process. On the surface, China's per capita income levels are far better than before, and the state is financially stronger than it has ever been. More importantly, however, the government has been engaged for some years in so-called "market-oriented economic reform," with state-owned enterprises both large and small taking on the appearance of "modern corporate institutions." Judging by these phenomena, China's capacity to endure inflation, particularly that promoted by food price inflation, should have been greatly increased. However, as those who grasp the fine points of China's economy are clear, high inflation, particularly when mainly made up of soaring prices of food and basic consumer goods will increase China's political risk.Extensive Reading Younger Americans going deeper into debt ExercisesI. Speed Reading Comprehension1.C2. D3. A4. D5. BII Word Practice1. peek2. resemble3. bankruptcy4. prioritize5. mortgage6. recourse7. increment8. petitioner9. mounting 10. yearnIII Oral ActivitiesAnswers: Open.Reading & Writing Sample Sales contractI. Reading Comprehension1. C2. D3. B4. A5. AII. WritingReferenceSALES'CONFIRMATIONNo.: LD-DRGSC01Date: April 1, 2007The sellers: Zhengjiang textiles I/E corp.Add:165 Zhonghezhong Road Hangzhou China Post Code: 310001The Buyers: ABC Co. LTDTO MESSRS:ADD:TEL: FAX:We hereby confirm having sold to you the following goods on the terms and conditions as specified below:(1)Name of Commodity and Specifications: Sweater for Children (SC-115)(2)Quantity: 100,000,000 (Pieces)(3) Unit price: US $ 2.35/p(4) Total Amount: US $ 235，000，000 SAY U.S. DOLLAR TWO HUNDRED AND THIRTY FIVE MILLION ONL Y.(5) Packing: Carton(6) Shipping Mark:(7) Time of Shipment: 1 month after receipt of L/C allowing transshipment and partial shipment(8) Port of Shipment: Shanghai Destination: New York(9) Terms of payment: By 100% Confirmed, Irrevocable, Transferable, Divisible and without Recourse Letter of Credit in favor of the Sellers to be available by sight draft and to remain valid for negotiation in China until the 15th day after the aforesaid time of shipment(10)Insurance: to be covered by the Sellers for 115% of total invoice value against all risks and war risk as per the ocean marine cargo clauses of the People's Insurance Company of China, dated Jan1st, 1981.(11) Quality/Quantity Discrepancy：In case of quality discrepancy, claim should be filed by the Buyers within 2 months after the arrival of the goods at the port of destination while for quantity discrepancy claim should by filed by the Buyers within15 days after the arrival of the goods at the port of destination. It is understood that Sellers shall not be liable for any discrepancy of the goods shipped due to causes for which the Insurance Company, Shipping Company and other transportation organization/or Post Office are liable12) The Buyers shall establish the covering Letter of Credit(or notify the Import License Number) before April 15th,2007, failing which the Sellers reserve the right to rescind without further notice or to accept whole or any part of this Sales Confirmation unfulfilled by the Buyers, or to lodge a claim for direct losses sustained if any.13) The Sellers shall not be held liable for failure or delay in delivery of the entire lot or Portion of the goods under this Sales Confirmation in consequence of any Force Majeure incidents.Confirmed by（the Buyers）(the Sellers)。

Part 1 Basic Knowledge Concerned 2. Main Contents of a Letter for Counter-offer
A satisfactory letter for counter-offer generally includes the following: (1) Thank the offer or for his offer, mentioning briefly the contents of the offer. (2) Express regret at inability to accept the offer, giving reasons for non-acceptance. (3) Make an appropriate counter-offer. (4) Hope the counter- offer will be accepted and there may be an opportunity to do
1. The Significance and Effect of Counter-offers
In international trade, when the offeree accepts the terms and conditions stated in the offer, the transaction is concluded. However, in most cases, the offeree would reject the terms and conditions or state his own terms and conditions by return. The rejection or partial rejection of the offeree to the offer is called counter- offer. A counter- offer is virtually a counter proposal initiated by the original offeree. In a counter-offer, the buyer may show disagreement to the price, or packing, or shipment and state his own terms instead. Once the counter-offer is made, the original offer is no longer valid, and the offeree now becomes the offeror as the counter-offer becomes the new offer.

Unit11.F International trade is only the exchange of goods between nations.2.T Countries trade with each other partly because of cost advantages.3.T Trade means countries can provide a wider variety of products for their consumers4.T International trade can greatly expand the market, which enables the suppliers to take advantage of economies of scale。

5.T Exchange rate fluctuations may create many problems for international trade.Exchange rate fluctuations may create many problems for international trade6。

T Still in some cases，political reasons can outweigh economic considerations between countries.7。

T When we provide shipping insurance service for foreigners, it can be seen as an example of invisible trade.8.F Trade surplus means that a country’s imports exceed its exports。

9。

T Tariff and quotas are the examples of trade barriers。

Extremely quickly.
4. What benefit will Bob Wilson get if he places a large order at the exhibition? A possibility of a discount.
Active Listening
Section A
Warming Up
3. Pair work. Make a dialogue between a visitor and an exhibitor. Pay attention to the good manners at a trade fair.
Active Listening
At a Trade Fair
to the booth by 90%. ( F ) 4. The training workshop is to attract buyers before the show. ( F ) 5. The passage is most probably taken from a newspaper.
Task One Listen to the recording and answer the following questions.
5. What will they do next?
Have a business talk with the sales manager.
Active Listening
waste valuable time never do business
2. What does Alice’s company trade in? Mobile phones.
Active Listening

TASKS
A. Translate the following sentences into English and then use them to complete the 4 minidialogues below.
We will have four required courses and two selective courses.
B. Work in groups. Share your knowledge about one course above with your group members.
Example: I a course which focuses on techniques for software design in the development of large and complex software systems. Topics will include software architecture, modeling (including UML), object-oriented design patterns, and processes for carrying out analysis and design.
How many credits are there for the course?
I will take all the courses to get all the credits of them.
register registered 1. Where can I __re_g_i_st_e_r____ for a Spanish course?
2. His aunt is a __re_g_i_s_te_r_e_d___ babysitter in China.

Reading Skill Focus
I. Read the following news and discuss the questions.
China and the United States will hold their annual meeting to discuss business ties and trade issues next week, Foreign Ministry spokesman Hong Lei said on 13th Dec., 2013. Chinese Vice Premier Wang Yang, U.S. Secretary of Commerce Penny Pritzker and Trade Representative Michael Froman will co-chair the meeting, Hong told a regular briefing. The 24th Session of China-U.S. Joint Commission on Commerce and Trade (JCCT) was slated for Dec. 19-20 in Beijing. The JCCT was launched in 1983 as a platform for the two countries to promote trade and address issues of mutual concern.
5. What kind of role does China play in the international trade?
Omitted.
ReadinΒιβλιοθήκη Skill FocusII. Match the English phrases to the Chinese equivalents. ( E ) 1. economic trend ( A ) 2. European Free Trade Area ( B ) 3. floating rate ( H ) 4. balance of trade A. 欧洲贸易区 B. 浮动汇率 C. 跨国公司 D. 交易磋商

300.
Active Listening
Task One
Section B
Listen to the second part of the conversation. Answer the following questions according to what you hear.
3. What will theon efficiency?
3. What is the function of the overalls?
To protect their clothes.
4. Why do they need to wear masks?
Because some of the raw materials are corrosive and irritant.
They will introduce advanced technology and equipments next year.
He will show Mr. Lee around and explain the operations as they go along.
Active Listening
Your Monthly Output
Active Listening
Task One
Section B
Listen to the second part of the conversation. Answer the following questions according to what you hear.
Task One
Brainstorm with a partner about what should be introduced when a customer is visiting your factory. Then match the English words or terms with their Chinese versions.

世纪商务英语综合教程(一)世纪商务英语综合教程简介•本教程旨在帮助学习世纪商务英语综合的人士提高学习效果。

•使用Markdown格式编写的文章，便于阅读和编辑。

准备工作•在学习之前，确保你已经掌握了基本的英语语法知识。

•准备一本《世纪商务英语综合》教材作为学习参考。

学习方法•制定学习计划，明确每天的学习目标和时间安排。

•持续学习，建议每天保持一定的学习时间。

•多做练习，通过实践巩固所学知识。

•积极参与讨论和交流，与他人分享学习心得和经验。

学习内容1.第一单元：商务礼仪–学习商务礼仪的基本原则和技巧。

–学习如何进行商务交际和谈判。

2.第二单元：商务信函–学习商务信函的格式和写作技巧。

–学习如何撰写商务报告和商务计划。

3.第三单元：商务口语–学习商务会议和演讲的技巧。

–学习商务谈判和沟通的表达方式。

4.第四单元：商务阅读与写作–学习商务文章和报告的阅读技巧。

–学习如何写作商务备忘录和邮件。

学习评估•在学习过程中，可以通过以下方式进行自我评估：–完成每单元的练习题和作业。

–参加模拟考试和真实的商务情境演练。

–寻求他人的反馈和建议，不断改进自己的学习方法和表达能力。

学习资源•除了教材之外，还可以利用以下资源来辅助学习：–在线课程和教学视频。

–商务英语学习网站和论坛。

–商务英语相关的书籍和杂志。

结语•学习世纪商务英语综合需要长期的坚持和努力。

•希望本教程能够帮助你提高商务英语的水平，实现自身的职业发展目标。

学习建议•创建学习环境：在学习过程中，选择一个安静、舒适的环境，确保能够专注和集中注意力。

•制定学习计划：根据自己的时间和能力制定学习计划，合理安排学习时间，避免拖延和浪费时间。

•多样化学习方式：除了阅读教材，还可以利用听力、口语、写作等不同方式进行学习，提高自己的综合能力。

•多做练习：通过做练习题和模拟考试来巩固所学知识，培养自己的应试能力。

•积极参与：参加线上或线下的学习交流活动，与他人分享学习心得和经验，相互鼓励和帮助。

（专业篇II）
第五版
总主编 刘杰英
主 编 刘杰英 陈习东 熊 莺
审 校 Chuck Thode
Unit 5
ional economy is a new subject. However, its growth has been phenomenal. It has
Lead-in
1. Listening Listen to a speech about China’s economic development and choose the best answer for the following questions.
1. What did Mr. Deng Xiaoping do in 1978? A. Improved the growth rate of GDP of China’s economy. B. Predicted a slowdown in China’s annual real GDP growth rate. C. Set his country on a path of economic reform. 2. What is the predicted annual growth rate of China’s economy for 2010~2020? A. 9.5%. B. 5.5%. C. 4%. 3. Why does the growth rate of China’s economy inevitably slow? A. Because the average income rises toward that of developed economies. B. Because it fails in the tough global competition. C. Because it doesn’t have the help of other countries. 4. Which of the following statements is false? A. China’s GDP per person is still well under a third of South Korea’s and one fifth of Japan’s. B. Over time China’s real exchange rate would appreciate against the dollar. C. There is little room for China’s economy to catch up.