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Unit 2 Establishing Business Relations第二章建立业务关系Part Three O ther Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic ［si’remik］（陶器的）products in America. We’d like to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。
)2. We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm. (我们是国营公司，经营土畜产品出口业务。
我们愿与贵公司建立业务关系。
)3. This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world. (兹介绍太平洋公司，它是轻工业产品的出口商，与世界80多个国家有业务关系。
)4. We are exporters of fresh water pearls having years’ experience in this particular line of business. (我们作为淡水珍珠的出口商，在这一业务方面有着多年的经验。
《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC：we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences（省略句）Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈)， simile & metaphor(明喻，暗喻)，pun(双关)，alliteration(头韵) ，rhyming(尾韵), hyperbole(夸张)，repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果)：A taste of paradise Fila：Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.（3）溪⼝千层饼采⽤传统⼯艺，制作精细，质地松软，清⾹可⼝。
综合商务英语4Unit5IV. TranslationThe shift from high growth, low inflation to high-growth, high inflation this year was a major turning point for the Chinese economy. Both of the two major bouts of inflations in post-reform China placed the regime under great political pressure and risk. Will this renewed surge in prices promoted by food prices now place much political pressure and risk on the Party's higher levels? After all these years of high growth and low inflation, has China's ability to withstand high inflation been strengthened or weakened? These two questions are clearly present in the minds of all familiar with China's reform process. On the surface, China's per capita income levels are far better than before, and the state is financially stronger than it has ever been. More importantly, however, the government has been engaged for some years in so-called "market-oriented economic reform," with state-owned enterprises both large and small taking on the appearance of "modern corporate institutions." Judging by these phenomena, China's capacity to endure inflation, particularly that promoted by food price inflation, should have been greatly increased. However, as those who grasp the fine points of China's economy are clear, high inflation, particularly when mainly made up of soaring prices of food and basic consumer goods will increase China's political risk.Extensive Reading Younger Americans going deeper into debt ExercisesI. Speed Reading Comprehension1.C2. D3. A4. D5. BII Word Practice1. peek2. resemble3. bankruptcy4. prioritize5. mortgage6. recourse7. increment8. petitioner9. mounting 10. yearnIII Oral ActivitiesAnswers: Open.Reading & Writing Sample Sales contractI. Reading Comprehension1. C2. D3. B4. A5. AII. WritingReferenceSALES'CONFIRMATIONNo.: LD-DRGSC01Date: April 1, 2007The sellers: Zhengjiang textiles I/E corp.Add:165 Zhonghezhong Road Hangzhou China Post Code: 310001The Buyers: ABC Co. LTDTO MESSRS:ADD:TEL: FAX:We hereby confirm having sold to you the following goods on the terms and conditions as specified below:(1)Name of Commodity and Specifications: Sweater for Children (SC-115)(2)Quantity: 100,000,000 (Pieces)(3) Unit price: US $ 2.35/p(4) Total Amount: US $ 235，000，000 SAY U.S. DOLLAR TWO HUNDRED AND THIRTY FIVE MILLION ONL Y.(5) Packing: Carton(6) Shipping Mark:(7) Time of Shipment: 1 month after receipt of L/C allowing transshipment and partial shipment(8) Port of Shipment: Shanghai Destination: New York(9) Terms of payment: By 100% Confirmed, Irrevocable, Transferable, Divisible and without Recourse Letter of Credit in favor of the Sellers to be available by sight draft and to remain valid for negotiation in China until the 15th day after the aforesaid time of shipment(10)Insurance: to be covered by the Sellers for 115% of total invoice value against all risks and war risk as per the ocean marine cargo clauses of the People's Insurance Company of China, dated Jan1st, 1981.(11) Quality/Quantity Discrepancy：In case of quality discrepancy, claim should be filed by the Buyers within 2 months after the arrival of the goods at the port of destination while for quantity discrepancy claim should by filed by the Buyers within15 days after the arrival of the goods at the port of destination. It is understood that Sellers shall not be liable for any discrepancy of the goods shipped due to causes for which the Insurance Company, Shipping Company and other transportation organization/or Post Office are liable12) The Buyers shall establish the covering Letter of Credit(or notify the Import License Number) before April 15th,2007, failing which the Sellers reserve the right to rescind without further notice or to accept whole or any part of this Sales Confirmation unfulfilled by the Buyers, or to lodge a claim for direct losses sustained if any.13) The Sellers shall not be held liable for failure or delay in delivery of the entire lot or Portion of the goods under this Sales Confirmation in consequence of any Force Majeure incidents.Confirmed by（the Buyers）(the Sellers)。
Unit11.F International trade is only the exchange of goods between nations.2.T Countries trade with each other partly because of cost advantages.3.T Trade means countries can provide a wider variety of products for their consumers4.T International trade can greatly expand the market, which enables the suppliers to take advantage of economies of scale。
5.T Exchange rate fluctuations may create many problems for international trade.Exchange rate fluctuations may create many problems for international trade6。
T Still in some cases，political reasons can outweigh economic considerations between countries.7。
T When we provide shipping insurance service for foreigners, it can be seen as an example of invisible trade.8.F Trade surplus means that a country’s imports exceed its exports。
9。
T Tariff and quotas are the examples of trade barriers。
