【课题】UNIT 2 Establishment & Development of Business RelationsⅠ
【教材版本】
闫兴伯黄宪西.中等职业教育国家规划教材——商务英语函电（国际商务专业）.第二版.北京：高等教育出版社，2006
【教学目标】
知识目标：熟记本单元（建立和发展业务关系）的常见词汇和句型。
能力目标：了解并掌握如何运用商务书信在对外贸易中全面介绍自己，并建立业务关系。
【教学重点、难点】
教学重点：了解并掌握如何运用商务书信在对外贸易中建立业务关系。
教学难点：了解并掌握如何运用商务书信在对外贸易中建立业务关系。
【教学媒体及教学方法】
制作PPT。
演示法、讲授法、分组讨论法。
【课时安排】
2课时（90分钟）。
【教学过程】
第一环节导入
1. 复习商务书信结构、格式和写作特点。
2. 学生讨论问题：（见PPT）
Through what channels can the names and addresses of the firms to be dealt with be obtained?
a. 银行Bank
b. 外国商会Chamber of Commerce in Foreign Countries
c. 中国驻国外商务处Chinese Commercial Counsellor’s Office in Foreign Countries
d. 贸易行行名录Trade Directory
e. 广告Advertisements
f. 同业商行Business Houses of the Same Trade
第二环节新授课
1. Pre-Study
（1）Terms to Learn
A. 教师带读，学生跟读商务书信中的常见词汇P11，P14。
B. 学生理解并熟记这些单词和表达方法。
（2）Useful Sentences
A. 教师带读，学生跟读本单元的常用句型。
B. 学生理解并熟记这些表达方法。
C. 课堂练习P15. Vocabulary review 1（参考答案见PPT）
2. Making Self-introduction
（1）帮助学生读通和理解信文。（NOTES见PPT）
A. We shall be much obliged if you will introduce to us a most reliable importer handling business machines.
若蒙介绍一家可靠的经销商业机器的进口商，则不胜感激。
be much obliged for/to 对……表示感激
e. g. I'm much obliged to you. 我非常感谢你帮忙。
be obliged to do 被迫做……（常用于被动语态）
e. g. She was obliged to go. 她不得不走。
B. Now we are planning to incorporate our business activities in your market as general base in Asia.
现在我们公司打算把业务活动扩大到你方市场，（把你们市场）做为我公司在亚洲（开展业务活动）的总基地。
incorporate v.
e. g. incorporate a business 组建公司
We will incorporate your suggestion in the new plan. 我们将把你的建议编到新计划中去。
He was incorporated a member of the college. 他成为该大学的一员。
C. … please direct all inquiries to the Bank of China….
请寄信向中国银行查询。
direct（与to连用）书写地址；写寄发地址
e. g. Please direct the mail to my home address. 我不在时请把邮件寄到我家里。
（2）学生完成课堂练习P16. V ocabulary review 2（参考答案见PPT）
1. be in the market for…
2. enter into trade relations with
3. handles
4. contact
5. buy
6. inform … have interest in
7. advise 8. meet … requirements
9. appreciate 10. mutually
Homework
1.抄写并熟记本单元的常见词汇和句型。
2. P16 Writing Practice
Useful Information:
建立商务联系的书信形式包括:
1. The company offers the wish to express the goodwill and purpose of establishing business relations.
2. The company is sincere and frank to tell the detailed information about the company so as to be accepted as a
business partner.
3. The requirements to get a reply are needed even if you disagree.
4. The language should be formal, lively and understandable by using plain, familiar expressions and varied sentence structures.
建立商务联系书信的写作特点（规则）:
1. The letter should be concrete, not too long.
2. Try to avoid grammatical errors.
3. The information you offer in the letter should be concrete and credible.
4. The format and layout should be standardized and printed neatly.
【课题】UNIT 2 Establishment & Development of Business RelationsⅡ
【教材版本】
闫兴伯黄宪西.中等职业教育国家规划教材——商务英语函电（国际商务专业）.第二版.北京：高等教育出版社，2006
【教学目标】
知识目标：熟记本单元（建立和发展业务关系）的常见词汇和句型。
能力目标：了解并掌握如何写作要求建立业务关系函电和接受邀请函的思路及结构安排。
【教学重点、难点】
教学重点：了解和掌握如何建立商务联系及如何回复对方来函。
教学难点：能根据给出的例子书写书信。
【教学媒体及教学方法】
制作PPT。
演示法、讲授法、分组讨论法。
【课时安排】
2课时（90分钟）。
【教学过程】
第一环节导入
1. 复习：公司主管可以通过哪些渠道获得客户的必要信息？
2. 学生讨论问题：与出口商建立业务关系的函电的结构安排。（见PPT）
a. 应明确出口商的产品与本公司所需要的产品是否吻合。
b. 然后提出针对产品的要求和贸易条件。
c. 同时可做简单的自我介绍，让出口商更加了解本公司的情况及信誉。
d. 要特别明示交易内容、条件、信用保证，并希望对方也告知这些条件。
e. 表示强烈的交易意愿。
第二环节新授课
1. Starting Business Relations with an Exporter
（1）词汇讲解（见PPT）
A. Commercial adj.商业的，商务的
commercial acceptance 商业承兑汇票
commercial account商业往来帐户
commercial agent商务代办, 代理商
B. opportunity n.机会
take this opportunity 借此机会
C. anticipate vt.盼望，期望
e. g. We don’t anticipate much trouble. 我们不希望有太多的麻烦。
We anticipate hearing from you again. 我们期待再接到你们的来信。
（2）帮助学生读通和理解信文，掌握要求建立业务关系函电的思路及结构安排。（见PPT）A．开头句或开头段
首先介绍是通过何种获得对方的信息，自己所需要的产品与出口公司正好吻合。
We own your name to the First Commercial Bank at your end, through whom we understand that you are well experienced in the export of engineering equipment with service.
我们从第一商业银行得知贵公司的名称，贵公司在工程仪器设备的出口和服务上很有经验。
We take this opportunity to introduce ourselves as one of the importers buying various kinds of machines, instruments, tools, etc., for clients in the east China region.
今借此机会向贵方介绍我们是华东地区一家进口各类机器，仪器和工具的代理公司。
B．结尾句或结尾段
礼貌地向对方的详细目录和价格表，最后说明如何收到资料。同时表示强烈的交易意愿。
In order to let us have a better understanding of your products, would you please send us by return mail catalogues and pricelists of your products with full detail.
为了让本公司能更好地了解贵公司的产品，烦请回函给本公司贵方产品的详细目录和价格单。
Upon receipt of such materials, we shall see what items are of interest to us and pass our enquiries to you.
一俟收到所寄资料，我方将就我方感兴趣产品向贵公司询盘。
We anticipate the pleasure of hearing from you in the near future.
盼早日收到你方消息。
（3）课堂练习P19. Vocabulary review 1-2（参考答案见PPT）
2. Request for the Establishment of Business Relations
（1）词汇讲解（见PPT）
A. account n. 帐目，帐，帐户
account-payee 转帐支票
account bill 账单
account holder 帐户持有人, 主顾
B. objective adj.客观的
objective attitude 客观态度
objective information 客观的资料
C. be looking forward to doing 期待着
We are looking forward to hearing from you. 盼早复。
（2）帮助学生读通和理解信文。（见PPT）
A．开头句或开头段
何处得到对方的商务信息，提出自己希望建立商务联系的愿望。
As your name and address were listed in the Textile Magazine，we are writing in the hope of opening an account with your company.
我们从纺织杂志上得知了贵公司的名称和地址，希望能与贵公司开展业务。
B．介绍自己的公司，包括主要从事的进出口业务，本公司的服务和产品质量等，如果有必要还可以提供自己的信用状况。
We are one of the leading exporters of first class cotton and rayon goods and enjoy excellent reputation through fifty years’ business experience.
我们是一家主要出口上等棉和人造丝制品的出口公司，有着50年的商务经验和极佳的声誉。
We are sure that you will be quite satisfied with our services and the excellent quality of our goods.
我们确信贵公司将会对本公司的服务及优良的产品质量相当满意。
We enclose here with a pamphlet introducing our business standing and outline, the complete catalog of
our goods, and some samples from which you will readily observe the extent of our reliabilities.
我们随信寄去了介绍本公司商业信誉的小册子，完整的产品目录及一些样品，希望能看出我们值得信赖的程度。
If you need more objective information concerning our credit, please refer to the Bank of America, New York and Kahn Co. Ltd., Chicago.
如果贵公司需要了解关于我公司信用的更客观的资料，请咨询纽约的美国银行和芝加哥的康氏公司。
C. 结尾句结尾段
结尾语要礼貌，简洁并表示出强烈的交易愿望，使对方能够信任自己。
We are looking forward to your early and favorable reply.
希望早日收到你方的好消息。
（3）课堂练习P23. Vocabulary review 1-3（参考答案见PPT）
2. A Reply to the Request for the Establishment of Business Relations.
（1）词汇讲解（见PPT）
A. comply vi.依从，顺从
comply with…顺从……,按照……
e. g. You must comply with the rules. 你必须遵守规则。
B. separate vt. vi. a.使分开，隔开的
e. g. under separate cover 另邮，另行封寄
Cut it into three separate parts. 把它切成三份。
C. contact vt.接触，会晤
e. g. Please contact us through E-mail. 请通过电子邮件联系我们。
（2）帮助学生读通和理解信文，掌握接受邀请函的思路及信的结构安排。（见PPT）
A. 开头句或开头段
首先应向对方表示谢意，并表示愿与对方建立商务联系，同时表示愿按照对方所提出的要求寄上相应的产品目录和价目表。
We thank you for your letter of the 5th this month and shall be glad to enter into business relations with you.
感谢贵公司本月5号的来函，我方愿与贵方建立商务关系。
Complying with your request, we are sending you under separate cover our latest catalogue and pricelist covering our exports.
根据你方要求，我们随函寄去了本公司最新的产品目录和报价单。
B．结尾句或结尾段。
最后说明自己的保证和承诺，以确保随访对本公司的信任。为了树立良好的信誉，在做答复商务信函时应该注意：答复及时、礼貌和完整。
If you find business possible, please contact us for offers.
如果贵公司认为有成的可能，请联系我们索盘。
C．信用证是国际贸易中最常用的支付方式。信用证有多种形式，如不可撤消信用证、循环信用证和对背信用证等。不可撤消的信用证是指信用证一经开出，未经卖方不得撤消的信用证。
Payment should be made by an irrevocable and confirmed letter of credit.
付款采用保兑不可撤消信用证。
信用证的缩写：L/C，前面用冠词a L/C ；复数：Ls/C ，letters of credit
（3）课堂练习P27. Vocabulary review 1-3（参考答案见PPT）
Homework
1. P19 Writing Practice ；P23 Writing Practice（二选一）
2. P28 Writing Practice
Useful Information:
建立商务联系的书信应该包括下列内容：
1. Telling the reader how we obtain the business lines and addresses.
2. Expressing the strong desire to establish the business relations and co-operations.
3. Introducing the company including: features, business running and types of commodities.
4. Starting what kind of products to promote or to buy.
5. If necessary, offering the information references to help understand the credit information.
6. Telling about an enclosure to help understand more about the company such as: brief introduction, catalogues, price lists and pamphlets etc.
Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望，盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied
随着全球经济的快速发展和经济一体化的进程，世界各国的经济贸易往来日益频繁，而众所周知，英语是当今全球运用最广的语言，因此英语便也成为了对外贸易中的主要用语我们也称之为商务英语。而商务函电是指在对外贸易中所使用的信函，电报，电传，传真，电子邮件等通讯方式。所以商务英语函电就是指在对外贸易活动中以英语为载体而进行的商务函电往来。商务英语函电是国际商务往来中经常使用的联系方式，是开展对外贸易业务和有关商务活动的基础及重要工具。商务英语函电是对外贸易的交流工具，它贯穿于对外贸易的各个环节，及时，具体，完整，准确地为贸易双方传递商务事业信息以及帮助双方达成最有效的交流与沟通。商务英语函电是对外贸易的重要媒介，它在各国之间相互沟通，开展业务，达成交易，建立友好关系工作等对外贸易活动中起着举足轻重的作用，是对外贸易中不可或缺的组成部分。如果没有往来的商务英语函电，贸易双方就无法完成正常的交流与沟通，无法获知对方的各项商务信息，因此大部分的国际贸易活动也都不可能顺利进行，所以，商务英语函电在对外贸易中的重要性可想而知。 商务英语函电在对外贸易中的第一个重要性就表现在它的索取信息和传递信息的功能。对外贸易本身就是特指国际贸易活动中的一国或地区同其他国家或地区所进行的商品、劳务和技术的交换活动。这是立足于一个国家或地区去看待它与其他国家或地区的商品贸易活动。他不同于国内贸易，可以去实地进行考察，双方面对面进行交流与沟通，从而获取一切对方的商务事业信息，对外贸易大多涉及本国以外的不同国家与不同地区，在很大程度上受到贸易双方地理位置等客观条件的限制，如果也像国内贸易那样进行面对面的索取信息与传递信息，这个过程肯定是繁琐而复杂的，而且加上空间和时间的限制，这个过程的成本费用也会很高，速度也会很缓慢，过程中的安全问题也不能得到保障，甚至于可能在这种实际的信息传递中造成数据的丢失或者毁坏。商务英语函电的存在，就让这些问题得到了一一化解，索取信息和传递信息不会再受到时间和空间等因素的限制，甚至比以前更加快捷，可以快速的索取有效的信息传递给从事对外贸易的双方，利用商务英语函电开展对外贸易，买卖双方可采用标准化、电子化的格式合同、提单、保险凭证、发票和汇票、信用证等，使各种相关单证在网上即可实现瞬间传递，大大节省了单证的传输时间，而且还能有效地减少因纸面单证中数据重复录入导致的各种错误，对提高交易效率的作用十分明显,而且加上中间大量环节的减少，也在一定程度上降低了对外贸易过程中的成本。 商务英语函电在对外贸易中的第二个重要性表现在它一直贯穿于对外贸易的始终，处理整个对外贸易中各个环节的相关事宜。它涉及外贸业务中的各个环节。从建立业务关系、询盘、发盘、还盘、接受、执行提供、装运、保险、付款，到执行合同过程中的纠纷，以及最后的索赔，大都需要商务英语函电的解决。对外贸易过程各环节中所有往来的商务英语函电也都构成重要的法律依据，特别是当产生贸易纠纷时，它有可能左右解决纠纷的最终结果。而前面提到的还仅仅是体现在实实在在的对外贸易实际活动中，事实上，商务英语函电还在对外贸易过程中起着很多隐性作用，其实在建立业务关系之前商务英语函电的重要性就体现出来了，商务英语函电的出现让我们摒弃了传统方式上的寻找合作伙伴的方法，通过商务英语函电的平台，不但能节省大量的人力，物力，财力让你找到满意合作伙伴，也可以大大的拓宽你的选择范围，进一步寻找潜在客户。商务英语函电在洽谈过程中也起着重要的作用，他可以跨越传统的面对面洽谈的限制，在获得大量信息的情况下，还能提供更多更方便的异地洽谈方式。 商务英语函电在对外贸易中第三个重要性主要是在它使对外贸易双方更加方便的保持联络与沟通感情，促进双方得后续合作甚至长期合作。对外贸易过程中，买卖双方肯定不会只想仅仅只合作一次，甚至于双方特别互相认可的话，是容易发展长期的战略合作伙伴的，而商务英语函电就提供了这样一个长期交流的机会，商务英语函电能让交易双方能在最快的时间内进行信息与意见的交流，能在第一时间获知对方的需求，不管你在任何地方，任何时 1
Lesson 1 Importer’s Self-introduction 译文 信件一进口商自我介绍 麦克唐那和伊万有限公司 美国纽约劳顿大街58号 福建鞋业进出口公司 中国福建福州保定大街45号 送交：销售部吴刚先生 敬启者: 我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。 多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。请惠寄商品目录与报价单。 如贵司产品价格有竞争力，本公司必定向你方试订。 恭候回音。 麦克唐那和伊万有限公司 （签名） 麦克. 伊万 经理 谨上 2010年4月20日 信件二回信 福建鞋业进出口公司 中国福建福州保定大街45号 麦克唐那和伊万有限公司 美国纽约劳顿大街58号 敬启者: 感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。 我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。可以满足国内外不同市场需求。 谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。 如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。 福建鞋业进出口公司 （签名） 吴刚 经理 谨上 2010年5月10日 习题答案 I. Basic Training Translate the following expressions into Chinese. 报价一流的进口商
出口产品范围定单 广泛的联系具体询盘 最新目录有竞争力的价格 Choose the best answer. 1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) b II. Improving Training Translate the following sentence into English. 1) We would like to introduce our business range. 2) We obtained your name and address from Mr. Smith, who have done business with us for many years. 3) We shall appreciate it if you could tell us the goods you are interested in. 4) We have received many enquiries from abroad. 5)They used to import machines from UK, but now they would like to establish business relations with us. 6) We are the leading importer of electronic products in Lagos. 7) If your price is competitive, we would like to place with you an order for 500 electric bicycles. III. Letter-writing Practice 1. Finish the following letter by translating the expressions given. 1) obtained your name and address 2) establish business relations /enter into business relations 3) leading importers 4) We appreciate your catalogue and quotations. 5) If your prices are competitive 2. Write a letter Dear sirs, We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm. At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed, and shall be glad to receive your lowest quotation as soon as possible. We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately. Your early reply will be highly appreciated. Yours faithfully, Lesson 2 Exporter’s Self-introduction 译文 信件一出口商来信 敬启者: 承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。由于此货属于我们的经营范围, 特写信给你方希望建立业务关系。 我们专营中国纺织品出口, 产品包括女士, 男式, 儿童和青年的针织衫以及运动服和牛仔裤, 我们还设计和生产用于纺织品生产的设备和机器。我们的产品品质优良价格合理。 为使你方了解我们的经营业务, 随函附上出口清单一份, 包括目前可以供应的主要商品。如你方对任何一款感兴趣,请与我们联系。
Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,
Chapter 8 Learning Aims 学完本章，学生应能： 1．识别装船指示和装船通知； 2．熟悉一些模具产品名称； 3．掌握装运方面信件的结构以及相关术语和表达方式； 4．学会案例分析，并撰写与装运相关的信函。 Background Information 在国际贸易中，在装运前，买方通常把他们的装运需求发送给卖方，告知他们包装和标志，运输方式等，此为装运指示。 卖方在装运货物后应立即向买方发送装船通知，告知他们装运情况。装船通知通常包含以下内容： （1）预计出发时间；预计到达时间 （2）装船货物 （3）船名 （4）集装箱号 （5）铅封号 （6）所附单证 装运当事人有三方，即货主，承运人和收货人。 提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1
李友
Letter 2 Letter 3 Letter 4
Letter 5 Letter 6
Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.
商务英语写作 商务英语信函范例：教你学写邀请与答复信 函 invitation and reply dear mr. / ms, we should like to invite your corporation to attend the 2000 international fair which will be held from august 29 to september 4 at the above address. full details on the fair will be sent in a week. we look forward to hearing from you soon, and hope that you will be able to attend. yours faithfully 尊敬的先生/小姐， 在上述地址，我们想请贵公司参加于八月二十九日到九月四日举办的2000国际商品交易会，关于交易会的详情我们一周内将寄给你。希望不久能收到你的来信，并能来参加。 您诚挚的
肯定答复 dear mr. / ms, thank you for your letter of june 28 inviting our corporation to participate in the 2000 international fair. we are very pleased to accept and will plan to display our electrical appliances as we did in previous years.
启头句: 1)We have (take) pleasure in informing you that../ We have the pleasure of informing you that../ We are pleased (glad) to inform you that..兹欣告你方.... 16) Refering to your letter of ......we are pleased to .关于你方...月...日来信,我们很高兴... 19) We wish to refer to your letter of ...concerning 现复你方...月...日关于...的来信 20) In compliance with the request in your letter of ... we...按你方...月...日来函要求,我方... 37) We thank you for your letter of https://www.doczj.com/doc/d614743029.html,rming us that..我们感激贵方...月...日的来函,惠告... 21) In connection with the question of supplying you with ..., we are pleased to say that...关于向你方供应...的问题,欣告你方... 29) We owe your address to ..我方从...获得你方地址。 36) In replay to your letter of ...concerning...we are glad to be able to /story to have tell you that...兹复贵方...月...日有关...的来函,很高兴/抱歉告知贵方... 41)We must apologize for the delay in replying to your letter of...迟复贵方...月...日函,甚歉! 43)In reply to your letter/inquiry of ... , we wish to inform you that...兹复贵方...月...日函/询盘,我们愿意告诉贵方... 77)As requested/ In accordance with your wishes we are sending you... 按你方的要求,现奉上.. 商业信函常用开头语 3.惠请告知某某事项等 1)Please inform me that (of) ；13)We shall be pleased to have your information regarding (on, as to; about) 6.特回答贵公司某月某日函所叙述有关事项等7)In response to your letter of l0th May, I wish to say that； 10)In reply to your letter of February 8th, I inform you that (of) ； 7.非常遗憾，我们奉告您关于，等。 l)We regret to inform/say/advise you that (of) ； 9.我们对于您某月某日来函的询价，深表谢意等。2)I thank you for your inquiry of the 10th May ； 10.兹函附某某，请查收，等。 1)Enclosed please find ；3)We enclose herewith ；7)We are pleased to enclose herewith 11.遵照某月某日来函指示，等。2)According to the directions contained in yours of the 6th May ； 4)In conformity with (to) your instructions of the l0th ult. 12.关于详情，下次叙述，等。 2)Particulars will be related in the following. 3)I will relate further details in the following. 13. 如下列所记，如附件所述，1)As stated below, 10)As already mentioned,
Unit 3 Inquiries and Replies Sentences Commonly Used in Inquiries and Replies (P49-50) 1.感谢贵方7月5日询盘。 2.兹复你方3月28日函，我们附上最新的带有插图的目录册，供你方参考。 3.本地对高质量的电动自行车有稳定的需求。 4.如果你方价格有竞争力，我们愿首次订购1000打。 5.请报最好的CIF上海价格，注明最早装运期。 6.由于我们打算购买……，如报最优价将不胜感激。 7.感谢贵方10月1日对我方飞利浦牌吸尘器的询盘，先附寄一套插图目录册。 8.如果能报优质绿茶CIF到墨尔本最低价，我们将不胜感激。 9.贵方若能迅速仔细地处理我方对棉布的询盘，我们将不胜感激。 10.请寄送样品并报……的最低价。 11.请就上述货物向我方报CIF西雅图最优惠价，含佣金5%。 12.一收到贵方询盘，我们即寄上样品并报最优惠的价格。 13.如告知有关价格、质量、可供数量以及其他相关资料的具体情况，将不胜感激。 14.如果你方按所需的型号和质量供货，我方可以大量订购。 15.因为我们所报价格十分合理，我们相信贵方能接受。 Exercises (P50-54) 1. Translate the following phrases (1) 对……进行询盘 (2) 无存货 (3) 具体询盘 (4) 插图目录册 (5) 与……进行贸易 (6) price list (7) irrevocable L / C (8) terms of payment (9) both excellent in quality and reasonable in price (10) CIF Hongkong 2. Choose the best answer (1) C (2) A (3) A (4) C (5) C (6) B (7) D (8) B (9) B (10) D
通知与确认商务英语信函写作 一、通知对方收到来信的确认函 1. dear mr/mrs, thank you for your letter no. a-3 of 6th may, offering us 6 ui-4 viewdatas. we have passed it on to our technical department for their consideration. we shall reply as soon as possible. yours faithfully 尊敬的先生/小姐， 谢谢您五月六日标号为a-3的来信，该信向我们提供6 ui-4图像数据。我们已把该信转给了技术部，备他们考虑。 我们将尽快回信 你诚挚的 2. dear mr/mrs, we have today received with thanks information concerning transactions onthe new york wheat exchange which will be made full use of by our researchdepartment. we look forward to further cooperation with you. yours faithfully 尊敬的先生/小姐， 我们今天收到了有关纽约小麦交易所的业务信息，非常感谢，我们的研究部门将充分利用这些信息。
期待与你进一步合作。 你诚挚的 二、确认达成的协议 confirming agreements reached 3. dear mr/mrs, last friday, when we were discussing the problems of defectivecontainers.you suggested that i simply mail you a report each month on thenumber of return by customers rather than send the defective containers to you. i plan to put this into effect at once. but, i first wantto make sure that i understand you correctly. if i don’thear from you within the coming week, i’ll assume that youapprove. yours faithfully 尊敬的先生/小姐， 上周五，我们讨论了次品集装箱的问题，你建议我只需把顾客每月退回的次品集装箱 的数量写个报告给你，而不是直接退集装箱。 我计划立即付诸现实。但我想确认我理解正确，到下周为止，如我不能收到你的来信，我即认为你没有异议。 你诚挚的 4. dear mr/mrs, we write to confirm our agreement reached during ourconversation on 9th june about special discountson m-s acoustical partitions as describedon page 8of our catalogue. these prices will prevail through30 june.partition regular price special
?世纪商务英语---- 外贸函电(第二版) (教师用书) English Letter Writing in Foreign Trade 主编吴思乐胡秋华 大连理工大学出版社 前言 《世纪商务英语—外贸函电》是新世纪高职高专教材编委会组编的商务英语类课程规划教材之一。本书主要针对高职高专商务英语和其他涉外经贸专业的学 生..也可以作为其他层次涉外经贸专业的外经贸英语教材。同时..对正在从事或即将从事涉外经贸活动和贸易洽谈工作的广大外贸工作者来说..本书还可作为自 学参考资料。 为方便教学和自学者学习..我们编写了与之配套的练习答案..并提供了常用 表达部分的译文。 希望本书能对我们的读者有所帮助。 编者 Contents Module Unit Module 1 Fundamentals of Modern Business Letter Writing 现代商务函电写作基础 Unit 1 Basic knowledge of Business letter Writing 商务信函写作Module 2 Preparations for Negotiation 业务磋商的准备 Unit 2 Establishing Business Relations 建立业务关系 Unit 3. Making Credit Investigation 资信调查Module 3 Procedures of Business Negotiation 业务磋商的主要环节 Unit 4 Inquiry 询盘 Unit 5 Offer 发盘 Unit 6 Counter-offer 还盘Module 4 Conclusion of Business 交易的达成 Unit 7 Acceptance and Confirmation 接受与确认 Unit 8 Order and Contract 订单与合同Module 5 Negotiation of Main Trade Terms 主要交易条款的磋商 Unit 9 Payment and L/C 支付与信用证
Dear Sirs, We have obtained your address from the Commercial Counsellor ofyour Embassy in London and are now writing you for theestablishment of business relations. We are very well connected with all the major dealers here oflight industrial products, and feel sure we can sell largequantities of Chinese goods if we get your offers at competitiveprices. As to our standing, we are permitted to mention the Bank ofEngland, London, as a reference. Please let us have all necessary information regarding yourproducts for export. Yours faithfully。 求商务函电还盘函翻译。1.5月21日来信收到，得知贵方对我们的文具很感兴趣，但以为我方4月30日的价格偏高，无法成交。 2. 我们的报价已被贵地其他客户所接受，已有大批成交而且询价单滔滔而至，我方无奈下降报价。 3. 希望贵方从新考虑，早日来传真告知。 counter offer thank you for your e-mail of May 21.we learn that you areinterested in our school tools ,but you cann't accept our higherprice of Api.30. our quotation has been accepted by other clients ,a greet oforders have been bargained and large enquiries are pouring in ourcompany.so we cann't cut down our price. please think better of above,we are looking forward to your earlyfax. 求商务函电翻译 1.潜在的客户the potential customers 2.粗暴搬运rough handling 3.经营范围scope of business 4.中性包装neutral packing 5.样品本samples 6.分批装运partial shipment
外贸函电答案 Keys to the exercises Unit 2 3. (1) We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations. (2) We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. (3) We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. (4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present. (5) For our credit standing, please refer to the Bank of China, Shanghai Branch. Unit 3 2. 1. Pease quote us your best price CIF Shanghai, inclusive of our 3% commission. 2. Should your price be found competitive, we intend to place with you an order for 300,000 yards of Cotton Cloth. 3. One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April. 4. To enable you to have a better understanding of our products, we are sending you by air 5 copies of our catalogue and 2 sample books. 5. In reply to your enquiry dated April 28, we are now sending you our latest price list for your reference. 3．Dear Sirs, We learn from a friend in Shenzhen that you are exporting light industrial products, especially electric appliances. There is a steady demand here for the above-mentioned commodities of high quality at moderate prices. Will you please send us a copy of your catalogue, with details of your prices and terms of payment. We should find it most helpful if you could also supply samples of these goods. Yours faithfully,
英语商务信函齐头式范文 让我们一起来了解了解商务英语书信的格式！ 一般来说，现在使用的商务英语书信的格式主要有两种：传统的缩头式(the conventionalindented form) 和现代的齐头式(the modern blocked form) 。 根据英国传统做法，缩头式要在信文每一段缩进五或六个字母的空间，有时可能会缩进更多。现在，齐头式在商务英语书信中使用得非常普遍。它的突出特点就是所有信的内容都从信纸的左边开始，段落与段落之间要比缩头式多空出两到三行，以便于区分。这种格式被称作齐头式(the fullblocked form) 。但是，有时把日期放在信纸的左边会给查找带来不便，所以，人们使用了一种改良的齐头式(the modifiedblocked form) ，即把日期放在右边，而把其他内容放在左边。 一般来说，我们通常使用单行距来布局一封信，这会使我们所写的信有一种紧凑感，但有些人在写短信的时候，更喜欢用双行距。 根据个人或公司的喜好，能够选择使用齐头式或缩头式。但不论选择哪一种格式，一般商务英语书信的结构都包括以下几部分内容： (1) 信头(the letter - head) (2) 案号和日期(the reference and date) (3) 封内名称和地址(the inside name and address) copyright www yaoqing han com (4) 开头称呼语(the salutation) (5) 信文(the message or the body of the letter) (6) 结尾敬语(the complimentary close)
国际商务英语函电答案【篇一：世纪商务英语外贸函电(第二版)课后习题答案】 letter 1.at, of, with, in, for letter 2.from, into, with, of, to p40 https://www.doczj.com/doc/d614743029.html,rming, interesting, dealing, sample, details, quality, prices, applied, items, inquiry unit 3 p55 letter 1.from, for, by, with, on letter 2.with, in, of, in, from p56 2.referring, established, cost, quality, opinion, responsibility, part, satisfied, information, decision unit 4 p71 letter 1. to, of, at, in, by letter 2.with, in, with, for, with p73 2.advertisement, leading, interested, details, dealers, line, market, replying, over, item unit 5 p88 letter 1.for, with, at, by, to letter 2.for, for, by, at, by/under p89 2.inquiring, quotation, receipt, subject, confirmation, discount, catalogue, brochure, separate, appreciate unit 6 p105 letter 1.of, on, in, with, to letter 2.of, in, by, for, at p106 2.offer, regret, price, sold, level, difference, transaction, counter-offer, samples, acceptance unit 7 p122 letter 1.to, of, of, in, for,