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交易磋商函电范本

交易磋商函电范本
交易磋商函电范本

(1)写询盘信应注意的几个重点。在询盘时要注意策略。一般来说,询盘的内容既要能使客户进行工作,提供报盘资料,又要防止过早透露采购数量、价格等意图,以防被客户摸清底细,使自己在磋商中处于不利地位。对于外商主动向我方发来询盘兜售或主动发盘的应因势利导,争取有利的成交条件。在书面询盘方式中,询盘信还应注明编号,以加速国外复电、复函的传递。答复对方来信时,除在编号上加上对方来信的日期外,在信的正文第一句中还要提到对方的来信,并说明日期,目的是使对方在繁杂的日常工作中能迅速查阅到有关的发文。写询盘信应注意以下几个重点:①如属初次通信,要说明获取对方联系信息的经过。比如,是通过驻外使馆商务参赞处、商会、商务办事处、银行、其他公司等获得,或是在企业名录、各种媒体广告和互联网上寻找到的,或是在交易会和展览会上结识的,等等。②如果是对方先来信,则应表示感谢。③说明本公司的业务范围及有意购买商品的种类、数量、规格等。此时对自己公司的介绍应简洁明了,概括说明公司的性质、业务范围、经营作风等。④请求对方报出价格、包装、付款和保险等交易条件,必要时说明自己所希望的条件。进口商除在询盘信中列明商品外,还可列明所需的数量、所要求的交货期等。此外,要力求详细说明应报商品品种、规格、型号和技术要求,以免进口商品不符合要求。⑤说明商品市场的供应情况。⑥请求对方寄送目录册、价目表和样品等。⑦表明愿意进行交易或要求对方早日答复。

(2)把建立业务关系的书信和询盘信合二为一。在现实中,进口商可以把建立业务关系的书信和询盘信合二为一,达到既务虚又务实的目的。这类询盘信的内容主要包括下列要点:①说明写信原因;②提出询盘的要求(指出感兴趣的商品,索要目录册等)或暗示交易的重要条件(如询问价格、交货期或支付条件等);

③结束语。

2. 撰写发盘函

发盘函在语言上要注意简洁、明了;在内容上,关于各项主要交易条件,包括商品名称、质量、数量、价格、交付方式、包装、交货期及发盘有效期等要交代得十分清楚;确定,不能有丝毫含糊,必要时还可以将佣金、折扣等条件一并告知对方。发盘函一般包括下列内容:①确认收到对方询盘或感谢对方来函,尤其要提及对方来函的日期和主要内容。若是主动发盘,此步骤则略。②作出报盘,

准确阐明主要交易条件,陈述己方可以提供或接受的交易条件,包括商品品名、

规格、数量、价格、支付、装运、包装、保险等。③声明有效期及其他约束条件。④敦请对方早日订购,一般会陈述市场状况或宣传产品,表明产品在市场上的竞争力、受欢迎的程度、可供货情况、促使对方早下订单(见图2-2)。

发盘典型句例:

We have received your letter of…enquiring for... and now offer as follows:

We thank you for your enquiry of…asking us to make you a firm offer for... In reply, we would like to offer…subject to your reply reaching us before the end of this month.

This offer will be/hold / remain / valid (firm, open, good) for... days.

3.撰写还盘函

还盘函中可以明确使用“还盘”(counteroffer)字样,也可不予言明,只在内容中表明对发盘的修改或变更。可以针对发盘的一项或多项或全部交易条件

(品质、数量、价格、交货、付款等)进行修改或变更,对于己同意的交易条件在还盘函中可以略去,不必重复列出。

一般来说,还盘函应包括以下内容:①确认报盘已经收到并致谢意。通常,要在信函的开始就告知对方报盘收悉,并对对方来函致以礼节性的谢意,特别要注明所收报盘的日期或涉及的内容,以使对方对来函的基本内容或目的一目了然。②表明对发盘的态度,说明要求变更的内容及其理由。③提出己方条件,希望对方让步。在对发盘中的某一或某些交易条件表示不能接受以后,进口商会提出希望对方作出让步的要求,通常还要列出自己认为合适的条件,从而构成一项新发盘。还盘理由的陈述要以一定的事实为依据,否则会被认为缺乏达成交易的诚意,失去获得优惠条件的机会。最后,进口商有必要进一步表达对达成交易的渴望,以激励对方接受己方的条件,签订合同(见图2-3)。

此外,发盘人对还盘函的答复函,如果不是表示接受对方还价,而是发盘人对还盘的反还盘或再还盘,也属于还盘函的操作范畴。再还盘函的内容结构:①感谢来函,明确不能接受还盘;②强调原条件的合理性,并陈述理由;③提出折中条件,双方各自退让一步;④激励对方接受己方的条件,签订合同(见图2-4)。

图2-4 反还盘函范本

4. 撰写接受函

撰写接受函时,要认真核对函电书面磋商及口头磋商记录,看看对方提出的各项交易条件是否与磋商结果一致,只有交易条件明确、肯定、无保留条件时,才能接受(见图2-5)。

接受可以简单表示,而不一一重复列出双方协商一致的有关交易条件,但需注明对方来电、来函的日期或文号,如:“你10日电接受”;也可以详细表示接受,重述磋商的主要交易条件,例如大宗交易或交易磋商比较复杂的业务,在表示接受时应将最后商定的各项交易条件复述一遍,以避免差错与误解。

表示接受应在对方有效发盘规定的有效期之内进行,并严格遵守有关时间的计算规定。

接受函常用的表述是:“接受”(Accept)、“同意”( Agree)、“确认”(Confirm)等。

接受函主要包括如下内容:①说明写信原因;②明确表示确认交易的达成;

③寄送有关的交易合同或确认书;④激励性结束语。

图2-5 接受函范本

外贸函电12篇

询盘 Dear Sirs, We are interested in your Men's and Women's Sports Wear .Therefore,we shall appreciate it if you could give us the quotation for per dozen on CIF Sydney basis and please send us some catalogues and samples for our reference. If your prices are acceptable,we intend to place a large order with you. Yours faithfully, 回复 Dear Sirs, Thank you for your enquiry of March 10.We enclose our illustrated catalogue and price list giving the details you asked for. We are sending you the sample by separate post. Should you need more information, Please don't hesitate let us know. We are looking forward to receiving your first order. Yours faithfully, Sales Manager 发盘 Dear Sir, We have received your letter of March 12 and confirm having called you today in reply. You will note from our cable that we are in a position to offer you Men's & Women's Spots Wear as follows: Commodity: Men's & Women's Spots Wear Size: Large (L), Medium (M), Small(S) Packing: Wear are wrapped in plastic bags and packed in standard export cardboard cartons Price: at US$12.5 per dozen CIFC2% Sydney Shipment: 30 days after receipt of L/C Minimum: 1000 dozen Payment: By confirmed, irrevocable L/C payable by draft at sight This offer is firm subject to your immediate reply which should reach us not later than the end of this month. We look forward to receiving your order. Yours faithfully, Sales Manager 还盘 Dear Sirs, Thank you for your letter and samples sent on April 1.We're very satisfied with the quality of your Sports Wear but we are still hesitating at the moment. After careful comparison with similar goods we find your auotation on the high side.And the price of other suppliers are more acceptable. In view of this we request you to to reduce your original price by 15%.Please consider this and give us a prompt reply. Yours faithfully ,

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贸易函电是贸易实务中最为重要的环节之一,POCIB对函电的要求也较高,并且在评分中非常重要,会有老师定期人工批改大家的函电,请大家注意以下几点: 1、选择正确的“业务种类”,明示标题。 2、选择合适的贸易函电格式书写函电,如齐头式、缩进式、混合式等。 3、全部使用英文撰写,要求语言简洁、流畅,无语法和拼写错误。切忌在函电中使用中文。 4、尽量使用自己组织的语言书写函电,不允许直接使用百科中范例中的语句。 5、磋商内容清晰完整,包含必要的磋商要素如:品名、规格或质量要求、数量、包装、价格、付款方式、运输方式、装运时间、装运港、目的港、保险条款等。(具体可参考发盘。) 6、磋商过程中有多次议价过程或英文函电写作文采较好都能够得到相应加分。 一、建立贸易关系(Set new business relationship ) 建立贸易关系,可以通过多种途径,比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函,要写得诚恳、热情、礼貌、得体,并将写信人的意图清楚地叙述完整,给对方留下深刻地印象,使其愿意与你交往。 范例一: 20 July 2011 PIVOT TRADING COMPANY M.605,HEWLETT CENTRE,54 HOI YUEN RD.KWUN TONG,KLN Dear Sir: We understand from your information posted on https://www.doczj.com/doc/bf4956376.html, that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and

外贸英语函电作业

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进出口外贸函电范文

进出口英语外贸函电的范文 1. 主动联系采购商 Dear Sirs: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. Yours faithfully 2. 提出询价 Dear Sirs: Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon. Truly 3. 迅速提供报价 Gentlemen: June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 4. 如何讨价还价 Gentlemen: June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon. Yours truly 5-1 同意进口商的还价 Dear Sirs: June 12, 2001 Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down. Sincerely

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外贸函电

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