E-commerce English 100
电子商务英语100句
编者：经济系余庆泽
1.E-commerce means doing business through electronic media.
电子商务指通过电子媒介进行做生意。
2.The traditional sales and shopping channels are now moving onto
the Internet.
传统销售和购物的渠道现在都搬到互联网上。
3. They break the national and regional, visible and invisible barriers to globalization of production enterprises.
他们打破国家和地区、看得见和看不见的障碍，使生产企业迈向消全球化。
4. E-commerce is coming of age, but not in the way predicted in the bubble years ( Paul Markillie).
电子商务日臻完善，超乎泡沫年代的预测。
5. It changes the mode of operation of enterprises，the management model and the settlement of the payment of business.
它改变了企业的生产模式、管理模式和支付方式。
6. Valuations of E-commerce are rising again and some of the dotcoms are making real profits。
对电子商务的评价正在提升，部分电子商务公司已开始赢利。
7. Acc ording to America’s Department of Commerce, online retail sales in the world’s biggest market last year rose by 26% to $55 billion.
据美国商务部统计，去年全球最大市场的网上零售额增长了26%，达到550亿美元。
8. It amounts to only 1.6% of total retail sales.
这相当于全球零售业总额的1.6%
9. The vast majority of people still buy most things in the good old “bricks-and-mortar” world.
绝大部分人依然习惯在传统的实体商店里购买大部分物品。
10. E-commerce is already very big, and it is going to get much bigger.
电子商务的规模已经壮大，发展迅猛。
11. The internet is exerting the influence over purchases carried out in the offline world.
网上交易正对线下交易产生影响。
12. To start with, the internet is profoundly changing consumer behaviour.
首先，互联网正深深地改变人们的消费行为。
13. Four out of ten people start shopping for new cars online, even though most end up buying them from traditional dealers.
有2/5的人开始在网上买新汽车，虽然最后成交仍是从传统的经销商那里购买。
14. The difference is that these customers come to the showroom armed with information about the car and the best available deals.
不同的是，这些客户带着网上搜集的有关汽车和最佳经销商的各种信息来看样车。
15. Half of the 60m consumers in Europe who have an internet connection bought products offline after having investigated prices and details online.
在欧洲6亿消费者中，半数是在网上查询商品信息，然后离线购物。
16. People seem to enjoy shopping on the internet, if high customer-
satisfaction scores are any guide.
如果把客户满意度高就作为导购，人们更乐意采用网上购物方式。
17. Websites are doing ever more and cleverer things to serve and entertain their customers。
现在网站所作的事情越来越明智，他们服务客户，为客户带来快乐。
18. A company that neglects its website may be committing commercial suicide.
不注重网站建设的公司无异于在商战中自杀。
19. A website is increasingly becoming the gateway to a company’s brand, products and services—even if the firm does not sell online.
即便公司并不从事网上交易，网站也会成为人们了解其品牌、产品及服务的门户。
20. A useless website suggests a useless company, and a rival is only a mouse-click away.
无价值的网站意味着公司没什么价值。竞争对手只要鼠标点击一下就被击倒。
21. Companies have to ensure that they appear high up in internet search results.
公司要确保它能出现在每次搜索结果的前列。
22. For many users, a search site is now their point of entry to the internet.
对于很多用户而言，搜索网站是他们进入互联网的切入点。
23. Over the last few years the internet has evolved from being a scientific study network into a new generation of business platform.
在过去数年中，因特网已经从一个仅用于科研的网络发展成新一代的商务平台。
24. Nowadays we can buy goods online, book holiday journey over the internet in an instant.
时下，我们通过因特网可以在顷刻间完成网上购物，预定假日旅程。
25. A device in this case can be anything like a silicon slice and an internet connection.
这样的装置可能是一个电子设备和互联网。
26.There is so much to do，so many questions to answer and so much of possibility to explore.
要做的事，要解答的问题和要探究的可能性如此之多。
27. When you begin planning an e-business，the most important thing is
doing everything at once.
当你开始策划电子商务时，应该记住最重要的一点：及时行动。
28. This lets you pick a targeted starting point，then the other procedures of business will flow.
这样你就可以选择一个目标和界限清晰的起点，其它的一切创业步骤也将随之开始。
29. The idea was to focus on customers who have been built up a certain of relationships with the customer supports and through the internet.
这一想法是针对那些通过互联网已建立起来某种关系的客户。30. The degree to which information flows down through the organization can influence by how much the idea was understood and embraced.
信息在机构内流通的状况受人们对观点的理解和接受程度的影响。
31. Executives who have successfully led change efforts view that participating in the discussion and taking part in meeting are effective communication vehicles.
曾经领导变革成功的决策者们主张，亲自参加会议讨论是最有效的沟通方式。
32. The best-known search engine has already entered the lexicon: people say they have “Googled” a company, a product or their plumber.
全球知名的搜索引擎早已进入当代词典：人们说他搜索了一个公司，一个产品或是管道工。
33. The search business has also developed one of the most effective forms of advertising on the internet.
搜索业务也成为了互联网上最有成效的广告途径之一。
34. It is already the best way to reach some consumers: teenagers and young men spend more time online than watching television.
这是接近青少年顾客群体最好的方式，因为他们花在互联网上的时间远远超过看电视的时间。
35. All this means that searching on internet is turning into the internet’s next big battleground as Google defends itself against challenges from Yahoo! and Microsoft.
所有这些说明，网上搜索成了互联网的下一个战场，正如Google 就是依赖其优异的搜索功能来抗衡Yahoo! 和Microsoft。
36. The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic.
在网上获得关注的另一种方法就是在一家已拥有相当访问量的网站上登载自己的商品及服务。
37. To take part, a company’s products have to stand up to intense price competition.
一个公司要参与到这个平台中来，就必需经得住激烈的价格战。
38. People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are paying.
网购者往往会拿商品的网上报价与当地商店作比较，甚至会与别国的售价进行比较。
39. Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige.
即便有法规阻止网站从境外购物，仍有许多网站跃跃欲试。
40. Someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on demonstration.
有人想买一部数字照相机，他会使用互联网搜索，再到商店里去考察、试样。
41. The consumers will use a search engine to find the lowest price and buy online at home.
消费者会在家里上网查询相机的最低售价，然后在网上订购。42. In this way, consumers are deconstructing the purchasing process.
所以从这个意义上说，消费者已不再遵照传统的购物流程。43. They are unbundling product information from the transaction itself.
他们把了解产品信息和交易过程分开。
44. It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be fickle.
不只是互联网上透明的价格使得消费者成为强势群体，网络也使得他们成为“薄情”一族。
45. If they do not like a website, they swiftly move on as the web is the most selfish environment in the world.
如果他们不喜欢某一网站，就会迅速离开。网络成了世界上最自私的场所。
46. People want to use the internet whenever they want, how they want and for whatever they want.
人们应用互联网可谓是，随时随地、随心所欲。
47. Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them.
像雅虎这样一个致力于寻找并提供客户所需的各种信息作为公司战略取向的网站并不少（Yahoo!每月据称有2.6亿访问者）。
48. The first thing they want is to become better informed about products and prices.
消费者最关心的就是更详实的商品名录及其报价。
49. Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health products, jewellery and gourmet food.
亚马逊现在已是世界闻名的图书经销商，以前它也在网上销售过其它产品，如保健品、珠宝和精选的食品。
50. And yet nobody thinks real shops are finished, especially those operating in niche markets.
没人会认为传统商店会消失，特别是那些在细分市场经营的业务。
51. Many bricks-and-mortar bookshops still make a good living, as do flea markets.
许多传统的实体商店仍保持不凡的业绩，如跳蚤市场等。
52. But many record shops and travel agents could be in for a tougher time.
像音像和旅游市场则受到了来自互联网的冲击，日子过得艰难。
53. Erik Black ford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half.
作为互联网最大的旅游代理商, Expedia旅游公司的老板声称未来美国民众网上预订旅游服务的比例，将会从20%上升到50%以上。
54. Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending.
Bezos先生估计未来十年网上零售业将会达到零售总额的
10-15%，并将深刻地改变人们的消费观念。
55. To some extent, the online and offline worlds may merge.
在一定程度上，网上和离线销售方式也将融合。
56. Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website.
传统商店也将成为多种销售手段并存的集合体：商品目录、家庭电视直销、电视订货以及电子商务网站具全。
57. But often it is likely to be the website where customers will be encouraged to place their orders.
鼓励消费者通过网站订货还是比较热衷的消费方式。
58. One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer.
网上销售最大优势在于价廉。它们一般都是从生产厂家以低价直接卖给消费者。
60. If the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?
如果消费者在互联网上可以买到价格最低的商品，并能得到最好的服务，还有人会去其它地方购物吗？
61. One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade.
网购一方面是便利，另一方面会面临欺诈行为。这成为网上交易最大的威胁。
62. As long as the internet continues to deliver price and product information quickly, cheaply and securely, e-commerce will continue to grow.
随着互联网的发展，传递商品价格和信息迅速、价廉且安全，网购市场将继续成长。
63. Increasingly, companies will have to assume that customers will know exactly where to look for the best buy.
越来越多的公司会设想消费者都知道他们会在哪里做最划算的购物。
64. This market has the potential to become as perfect as it gets.
网购市场可能会成为一个完善的市场。
65. The Internet industry is built on trust between businesses and their customers – and privacy is the number one ingredient in trust.
互联网行业建立在企业与客户之间的互信，隐私是信任的最重要的部分。
66. Unless they effectively address the issue of privacy, Internet companies will lose the trust, and the business, of their customers.
除非他们有效地解决了隐私问题，否则，互联网公司将会失去信任，以及他们客户的生意。
67. The World Wide Web is an enormous easily accessible source of information and databases that provides easy access to a number of people, companies, agencies and many other sources.
作为世界之窗的万维网，是一个巨大且信息丰富的数据库，无论
个人、公司还是机构和其他其他组织都可以进入查找资料。
68. This brings about concerns about privacy on the Internet.
这带来了互联网上的隐私问题。
69. Consumer privacy has received substantial attention as we move into the new age of online business environment.
消费者的隐私得到了实质性的关注，因为我们进入了新一代的在线商务环境。
70. The growth of the internet has developed many new concerns for the future about protecting the privacy of the consumers.
互联网的发展催生了有关保护消费者隐私权的许多新问题。
71. New technologies, increasing data collection, changing market trends and the new global market place for e-commerce are contributing to the increasingly important role of information in the global economy.
新技术可以提高对数据的收集，且不断改变市场趋势和新的全球电子商务正促使信息在全球经济中发挥越来越重要的作用。
72. As such information particularly has become a valuable commodity that can bring jobs, businesses and customer services.
信息已成为了一种有价值的商品。它可以带来更多的就业机会、商贸和客户服务。
73. Hence, these factors have created a mounting pressure to collect, hold, process and use personal data, more than before.
因此，收集、保存、处理和使用个人信息比以前更困难了。
74. These factors have also reduced the level of privacy and consumer confidence is lacking in such environment.
这些因素减低了消费者隐私层次。消费者在这种环境中也缺乏信心。
75. The users feel that the website providers are being “sneaky” in gathering the data behind the scenes without informing them of what is going on.
用户认为该网站提供者并没有通知他们正在发生的事情对他们背后的数据有多大的影响。
76. For the companies involved, this suggestion that they are involved in such practices of surveillance and unauthorized purposes can create a serious reputation issue and discourage web users from visiting their sites.
从公司的角度看，他们想进行监控。这种做法很可能造成严重的信誉危机，导致网络用户不再访问其网站。
77. For future solutions to these concerns regarding marketing and privacy issues, several technical strategies have been developed to help prevent or guard against not knowing or identifying websites and users called data magnets.
这些关系着未来营销方法和隐私问题的解决方案，有的技术战略已经发展到有助于预防和防范并且可以识别网站和网友称之为“数据磁铁”。
78. They include cookies, web beacons (or web bugs, white are inserted
in the software code of websites and commercial emails to track visits and movements and build profiles), data aggregation (collection of personal email addresses and transmission of third party sales or marketing), personalization and software downloads and data sharing between community sites.
它们包括Cookie，网络信标（或网页错误，这是在网站和商业电子邮件软件代码插入追踪访问和运动时，建立的配置文件），数据聚合（个人电子邮件地址和第三方销售或市场营销传播的集合），个性化、软件下载和社区站点之间共享数据。
79. All these strategies have given rise to the protection of privacy issues for the future of e-commerce.
所有这些策略已经引发了关于保护隐私的问题。这为电子商务的未来做了保障。
80. We must determine at what level or beyond to proceed on this course for the protection of consumer privacy in our new world of online technology.
在新的网络技术世界中，我们必须确定在什么层面来处理消费者的隐私。
81. As online users, we need to look for the “privacy policy” of the online services.
随着在线用户的增加，我们需要寻找“隐私政策”的在线服务。82. Most Internet Service Providers (ISP) has adopted privacy policies
that they post on their web sites and other user documentation.
大多数互联网服务提供商（ISP）将隐私政策张贴在他们的网站上和用户的文档里。
83. When you surf the web, look for the privacy policies posted on the web sites you visit.
当你在网上冲浪时，可以看到发布在网站上的隐私政策。
84. Also, look for the privacy “seal” such as TRUSTe or BBBOnline.
另外，可以使用隐私安全保险途径，如TRUSTe或BBBOnline。
85. If you are not satisfied with the policy, or if there is no policy or seal logo posted, you should avoid using the site.
如果你对政策不满或者没有相关隐私政策的公布，你应该避免使用该网站。
86. Consumers have several choices that are available to them in helping to protect their own privacy when using or conducting on-line activity.
消费者在参与网上活动时，有多种方式保护个人隐私保。
87. They can choose to opt-out of subscriber or data gathering information segments while on-line.
上网时，他们可以选择退出订购。
88. Many websites will offer domain registration or semi-private activities or services that you can click on to accept or decline giving any additional information or continuing to proceeds through the offered services during a transaction or use of the website.
许多网站提供域名注册或者半私人活动或服务。你可以点击表示接受或拒绝。在线交易或者使用网站时，你可以拒绝提供个人或额外的信息。
89. The customer or consumer can choose to leave or back out of the site.
客户或消费者可以选择离开或退出网站。
90. The future is uncertain as to the laws and governmental legislation concerning the privacy and the Internet.
有关互联网和隐私方面的法律法规，政府是否立法还不确定。91. There is great debate in several states now concerning the issues of privacy on the World Wide Web.
在万维网上有几个大辩论，探讨关于国家如何对待隐私问题。
92. Some states have already adopted laws and are trying to pass legislation to adapt to the new technology of the Internet and web users.
一些州已经通过了法律，并试图通过立法，以适应互联网和网络用户的新技术。
93. Such states include Utah, where they have passed laws concerning digital signature laws.
这些州包括美国犹他州，他们通过了有关数字签名的法律。94. This law created opportunities for banks and other institutions to act as the repositories of digital signatures allowing individuals and businesses to send and receive confidential information over the web, as well as conduct binding contractual business transactions.
该法律的确立使银行和其他机构担任建立允许个人和企业发送和接收网络机密信息的数字签名的数据库，以及具有约束力的合同进行商业交易的机会。
95. The growth of e-commerce has created the potential for new risks and abuses.
电子商务的发展催生了新的风险和潜在的弊端。
96. Customers routinely buy products, trade investments, and bank online using personal information such as credit card, Social Security, and account numbers.
客户经常购买产品或进行贸易投资，如信用卡，社会保险和网上银行帐号而使用个人信息。
97. After nearly a millennium of paper-based, pen-signed commercial transactions, e-commerce is revolutionizing the pace of business and generating enormous convenience, cost savings and productivity gains.
钢笔签名的商业交易历经了千年，然而，电子商务正在改变原有的商务模式，从而更加便利，节约成本和提高效率率。
98. Moving to an electronic transactions model offers spectacular cost benefits, especially in the financial industry.
电子交易模式提供可观的成本效益，尤其是在金融业。
99. However, it does raise concerns about security, which must be soundly addressed to assure corporate immunity to some of the hazards that are inherent in e-commerce.
但是，它确实增强人民对安全问题的关注，必须稳妥处理隐藏在电子商务中的一些潜在的危险，保证企业免受其害。
100. Most businesses have good intentions for information security, but e-commerce businesses face the huge challenge of protecting themselves from threats ranging from viruses and Trojan horses to web page defacing, distributed denial of services, and even disgruntled employees.
大多数企业对于信息安全有良好的意愿，但是电子商务企业面临的安全保护，从病毒和特洛伊木马威胁到自己的网页，这种污损带来了巨大的挑战，分布式拒绝服务，甚至是心怀不满的员工。
101. Security needs to be a core business competency for e-strategy, and it is a prime enabler of e-business and you cannot have e-commerce without security.
安全应该是电子商务战略核心业务的竞争力和主要动力。电子商务的发展不能没有安全保障。
2009年1月电子商务英语试题 课程代码：00888 请将答案填在答题纸相应的位置上 一、词汇和语法（本大题共20小题，每小题1分，共20分） 根据句子的意思选择一个正确的答案，错选、多选或未选均无分。 1. Roscae said that he had never had to contend with any girl as fat as _________. A. her B. hers C. she D. herself 2. Many scientists believe that oil was formed in the earth _________ years ago. A. million B. millions C. million of D. millions of 3. The officer _________ his orders to the men by radio. A. reported B. transmitted C. communicated D. exchanged 4. He’s never again written _________ as his first one. A. a such good book B. a so good book C. so good a book D. such good a book 5. It wasn’t long _________ he found a job. A. until B. before C. since D. after 6. There are _________ benefits in the new system. A. concise B. tangible C. precise D. metal 7. Was it during the Second World War _________ he died? A. that B. while C. in which D. then 8. I _________ to come over to see you, but someone called and I couldn’t get away. A. intended B. would intend C. had intended D. has intended 9. He _________ to be a liar but a fool. A. thinks B. thinking C. thought D. was thought 10. He said he wouldn’t mind _________ at home. A. leaving alone B. being left alone C. to be left lonely D. to leave alone 11. He has an unusual _________ of life. A. conception B. look C. philosophy D. science 12. Professor Tate _________ about him. A. heard the students to talk B. heard the talk by the students C. heard the students talking D. heard the students talk 13. Before we commence again, let me give you a word or two of advice, _________? A. will you B. shall I C. don’t I D. won’t you
E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangably. For online retail selling, the term e-tailing is sometimes used. 电子商务（电子商务或电子商务）是购买和出售的商品和服务在互联网，特别是万维网上的。在实践中，这项和一个新的术语，电子商务，往往交替使用。网上零售，电子零售的术语有时用。 E-tailing or The Virtual Storefront and the Virtual Mall 网上或虚拟商店和虚拟商店 As a place for direct retail shopping, with its 24-hour availability, a global reach, the ability to interact and provide custom information and ordering, and multimedia prospects, the Web is rapidly becoming a multibillion dollar source of revenue for the world's businesses. A number of businesses already report considerable success. As early as the middle of 1997, Dell Computers reported orders of a million dollars a day. By early 1999, projected e-commerce revenues for business were in the billions of dollars and the stocks of companies deemed most adept at e-commerce were skyrocketing. Although many so-called dotcom retailers disappeared in the economic shakeout of 2000, Web retailing at sites such as https://www.doczj.com/doc/bd9021466.html,, https://www.doczj.com/doc/bd9021466.html,, and https://www.doczj.com/doc/bd9021466.html, continues to grow. 作为一个直接的零售购物，其24小时供应，全球性的，互动的能力，并提供自定义信息和订购，和多媒体，网络正在迅速成为一个数十亿美元的收入来源，为全球的企业。一些企业已报告了相当大的成功。早在1997年年中，戴尔电脑报告的订单一百万美元一天。1999年初，预计的电子商务业务收入都在数十亿美元的股票和公司认为最善于电子商务暴涨。虽然许多所谓的互联网零售商消失在经济衰退2000，网上零售网站如https://www.doczj.com/doc/bd9021466.html,，https://www.doczj.com/doc/bd9021466.html,，和https://www.doczj.com/doc/bd9021466.html,继续增长 Market Research 市场研究 In early 1999, it was widely recognized that because of the interactive nature of the Internet, companies could gather data about prospects and customers in unprecedented amounts -through site registration, questionnaires, and as part of taking orders. The issue of whether data was being collected with the knowledge and permission of market subjects had been raised. (Microsoft referred to its policy of data collection as "profiling" and a proposed standard has been developed that allows Internet users to decide who can have what personal information.) Electronic Data Interchange (EDI)
电子商务英语试卷 一、词汇和语法(本大题共20小题，每小题1分，共20分) 根据句子的意思选择一个正确的答案，并将答题纸的相应代码涂黑。错涂、多涂或未涂均无分。 1. Tom has lived in London and Manchester, but he doesn t like ______ city very much. A. either B. both C. neither D. every 2. It is proved that this substance reacts ______ as fast as the other one. A. one-tenths B. first-ten C. one-ten D. one-tenth 3. ______ were naturally a musical family, all of whom were excellent pianists. A. A Shaw B. The Shaws C. The Shaw D. Shaws 4. Nothing can ______ being unkind to small children. A. adjust B. reason C. justify D. reassure 5. English ______ all over the world as a universal language. A. is teaching B. is taught C. teaches D. teaching 6. A new type of computer is going to ______ next year.
00888电子商务英语-全国13年10月自考-试题
全国2013年10月高等教育自学考试 电子商务英语试题 课程代码：00888 一、根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题1分，共10分） 1. Greece has new political leadership to help it deal with ______ debts. A. anemic B. mass C. massive D. paltry 2. Natural gas can ______ these clean resources and is cheaper than coal. A. compete B. complement C. compliment D. compare 3. He dislikes their ______of his freedom of choice. A. reduction B. restriction C. limit D. control 4. There is a clock ______in the wall. A. buried B. glued C. embedded D. closed
A. did we realize B. will we realize C. we did realize D. we will realize 二、阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题2分，共20分） Passage 1 Rockwatch—The Best Club on Earth If you are a young person and interested in geology(地质学) ，then Rockwatch is the club for you. When You Join New memberships receive a Rockwatch Rox file each. This has the information and top tips you will need to start enjoying geology. It’s designed to serve as your own field notebook as well. In it you will find your： membership card full color mini-map thumbs up guide fact cards
T opic one (请修改，偏短了) A: Hello! Mary B: Hi! Lucy A: What are you doing now? B: I am listening to an English songs. A: What song? B: Y esterday once more. A: Oh? What’s your favorite music types and why? B: Classical music. Because it can let me feel relaxed, and you? A: I like classical music too, but I also like rock music. It makes me excited. B: Y eah, different people like different kinds of music. It is important to find what music types they like. A: I agree with you. Bye-bye. B: Good bye. T opic two B: Hello, this is B speaking. A: Hello, B, this is A. Do you have spare time on Sunday? B: Y es, I do. What’s up? A: I want to invite you to watch a movie with me. B: Which movie? A: I have two tickets for Star W ars. B: Star W ars? I really appreciate it. How do you get the two tickets? A: Do you remember I have a friend who works at the “Pepsi Company”. B: Certainly, she works at the “Pepsi” headquarters A: Y eah, so she can get the two tickets. B: It’s really kind of her. A: If she has time I should invite her to have a gathering with us. B: Good idea. Whatever, I will go with you. A: OK, I’ll see you then. T opic three B: Hi, A. you are the best English speaker in our class. Can you give me some advice on how to improve my English speaking? A: Sure. It’s my pl easure. First, you should speak more. B: But I am afraid of speaking English in front other people . A: Y ou should believe yourself. B: OK, I will try my best to do it. Is there anything else? A: Listen and read more. B: Why should I do listening and reading practice? A: If you listen and read more, you can make yourself understood, and become more confident. B: I am afraid I can not insist. A: I will help you. D on’t be so afraid. B: It is very kind of you.
普安县中等职业学校20１6-2017学年度第一学 期 《电子商务英语》期末考试试卷 班级姓名得分 一、单项选择题(20分) 1. I liｋe reading noｖｅl TV. A．ｒatｈer thaｎto watch B. more thanｔｏwaｔｃh Ｃ．moｒe than ｗaｔchｉng D. tｈａn waｔching 2.The shopｓｃｈool thｉｎgs tｈe stude ｎｔs. A. seｌlｓｆroｍB．sellｓto Ｃ.ｂuy from D. ｂuy to 3.Your idea a good ｏnｅ.? A. listeｎs B. hｅars C. ｓounds Ｄ. lisｔens tｏ ４.Tｈe haｖe fｏｏd ａt ｈoｍe. Ａ. ｌotｓof B. a lot C. ｍanｙ D. aｌots oｆ 5.Ｔhey ａrｅgoｎｇinｇto a new ｓchool fｏｒthｅpoor stｕｄeｎtｓ． A．set oｎＢ. puｔoｎ C. seｔｕp Ｄ. use up ６．this paiｒoｆshｏes? 80 dollaｒｓ. A. How many is B. Ｈｏｗmaｎy ａrｅ C. How ｍuch ｉs D.Hｏｗｍuｃh dｏeｓ
7．Dｏn’t ｓwｉm ｉn ｔhe riｖeｒ. It’ｓtoo Ａ. inｔeresｔing Ｂ. easy C. ｄｉfｆｉcuｌｔ D.dａngeｒou ｓ ８.The apｐlｅｓare very ｃheaｐ．I’ll soｍe. A. liｋe B．bring C．takｅ D. ｇivｅ 9.How ｍuｃｈｄid ｙoｕpay your new ｄrｅss？ A. wiｔh Ｂ. ｏn C.iｎD．for １0. Let’s see anｉｍａls iｎｔhｅｚoo this weekｅnd. A.That’s gｒeat. B. You are alｌｒiｇhｔ. Ｃ.That’s all riｇht．Ｄ.You are welcomｅ． 二、语音题:选出划线部分单词的读音与其它三项不同的一项（２0分) （)1、A、commｅrｃe Ｂ、hｏmepage C、eleｃtronｉc Ｄ、sｔock （)２、A、conveｎiｅｎt B、consumeｒC、cｏnnecｔiｏｎＤ、option （）３、A、ｂranｄB、imaginatｉoｎC、ｐlａtfｏｒｍD、locaｔioｎ （)４、A、ｗebｓite B、indeｘC、refer D、a ｃcesｓ（）5、Ａ、onlinｅＢ、click Ｃ、ｉtem Ｄ、ｐroｖidｅr （）６、Ａ、ｐoｐｕlaｒＢ、maｒｋeting C、sｍart D、caｒd
1、Access Method 网络的访问方法 2、Access Right访问（存取）权 3、Accounts 网络账号 4、Accounting Services 记账服务 5、Acknowledgment 确认 6、Address Resolution Protocol(ARP)网址解决协议 7、Addresses of Electronic Mail电子邮件地址 8、Address of Network 网络地址 9、Advertise online 网络广告 10、Alpha 阿尔法试验 11、Ask Job on Internet 网上求职 12、Advertisement on Internet 网上广告 13、AAMOF 事实上 14、AFAIK 据我所知 15、Angels 网络投资者 16、ASAP 尽快 17、Agent 代理程序 18、Alpha AXP, DEC 数字设备公司的电脑系统 19、Amazon Business Model 亚马逊商务模式 20、American National Standards Institute(ANSI) 美国国家标准协会 21、Anonymous File Transfer Protocol 匿名文件传输协议 22、AOL（American Online）美国在线 23、Application Services Proviver(ASP) 网络应用服务供应商 24、Asymmetrical Digital Subscriber Line(ADSL)异步数字用户线 25、At Work Architecture, Microsoft Auditing 网络运作体系结构 26、Authentication and Authorization 验证和授权 27、RSA 数据安全 28、Backbone Networks 骨干网络 29、Backup and Data Archiving 备份与归档 30、Bandwidth 带宽 31、B to B (Business to Business) 企业间的电子交易 32、BBC Model BBC 模式 33、B to C 电子零售，企业对消费者的交易 34、Biz. 商业类新闻讨论组 35、BBIAB 马上回来 36、BBIAF 以后见 37、BBL稍后便回 38、BBYE 再见 39、BTW 顺便提一下 40、Bits and Bytes 比特与字节 41、Business Software 商业软件 42、Bookmark 书签 43、Bookstore Online 网上书店 44、BGP 边界网关协议 45、Bridge 网桥 46、Broadband ISDN(B-ISDN) 宽带综合业务数字网 47、Broadband Service 宽带服务 48、Browser 浏览器 48、Browsing 浏览49、Bulletin Board System (BBS) 电子公告栏 50、Buy Online 网上购物 51、Commercial Software 商业软件 52、Cyber economy 网络经济 53、CES（Consumer Electronics Show）消费性电子用品展 54、Carrier 电信公司 55、CD 光盘 56、CEO(Chief Executive Official) 首席执行官 57、CGI（Common Gateway Interface）通用网关接口 58、Channel 信道，通道，频道 59、Certification Systems 确认认证系统 60、Client/Server 客户服务器 61、Principal and Subordinate Structure 主从结构 62、Client-Server LAN Protocol 客户服务器局域网络协议 63、Client Software 用户端软件 64、Command Line Account 命令行账户 65、Commerce Net 商业网 66、Commercial Online Service 商业在线服务 67、Comparative Buy 比较购物 68、Common Mail Calls(CMC) 共同邮件呼叫 69、Communication 通讯 70、Communication Server 通讯服务器 71、Computer Network 计算机网络 72、Consumer Online 网络消费者 73、CRM（Customer Relationship Management）客户关系管理 74、Cryptography 密码术 75、C to C 消费者之间的交易 76、CPM 每千人收费 77、Cybercafés 网吧 78、CNNIC（China internet network information center） 中国互联网络信息中心 79、Customer Online 在线顾客、客户 80、CWIS（Campus Wide Information System）全校园信息系统 81、Cyber investigate for Consumer 网络消费者调查 82、Cyberspace 网络空间 83、Data Base Management System (DBMS) 数据库管理系统 84、Database Server 数据库服务器 85、Data Communications 数据通信 86、Data Encryption Standard(DES) 数据加密标准 87、Datagram Delivery Protocol(DDP) 数据报传送协议 88、Datagram Network Services 数据报网络服务 89、Data Highway 数据高速公路 90、Data Management 数据管理 91、Data Migration 数据转移 92、Data Protection 数据保护 93、Data Transfer Rates 数据传输率 94、Digital Cash 数字现金 95、Dotcom(.com) 互联网络公司 96、Desktop 台式计算机 97、Dialup Line 拨号线
2014年4月全国高等教育自学考试电子商务英语真题 课程代码：00888 请考生按规定用笔将所有试题的答案涂、写在答题纸上。 选择题部分 注意事项： 1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。 2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。 一、根据句子的意思选择一个正确的答案。(本大题共10小题，每小题1分，共10分) 1. All the hotels are filled to ______. A. capacity B. strength C. possibility D. length 2. From 1987 through 2012, about 700,000 new homes were sold in a/an______ year. A. regular B. normal C. average D. usual 3. He was ______ Number Three in the inner circle of the Government. A. classified B. graded C. ranked D. leveled 4. They were about to fight when their father ______. A. invaded B. participated C. joined D. intervened 5. Time is limited. Please introduce to us the progress of your work ______.
一、专业名词 1，电子商务electronic commerce 视频会议video conference 不断增长ever –increasing 供应商supplier 内部运营internal operation 组织organization 交易transaction 消费者consumer 有效率的efficient 有弹性的flexible 2，电子邮件营销email marketing 市场调研market research 提高整体营销信息enhance overall marketing message 拓展网络exploit the web 网络能力capabilities of the web 离线营销活动offline marketing activities 传统营销traditional marketing 品牌的忠诚度brand loyalty 传统促销方法traditional promotional methods 营销策略marketing strategy 3，电子银行electronic bank 家庭银行home bank 支付账单pay bills 私人网络private network 金融机构financial institutions 银行服务banking services 在线申请apply online 4，电子支付electronic payment
电子支票electronic checks 电子货币electronic money 经常账户checking accounts 数据加密data encryption 客户认证client authentication 智能卡smart cards 计算机硬盘computer hard disks 银行部门banking sector 小额支付small value payment 5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development 虚拟商店virtual stores/shops 产品规格specification 电子银行cyber bank 购物中心shopping center 在线付款payment online 确认订单confirmation of the order 总金额total amount 批号date code 6，最终产品finished goods 相关信息related information 产地the point of origin 运输与配送transport &services 国际供应链管理international supply chain management 预售服务pre-retailing services 军事策略military strategy 战时物资生产wartime material production 集中于centering on 战略物资补给strategic commodities supply
Unit 1 E-Business Basics Words and Expressions: 1、Sophisticated：非常复杂精密或尖端的 2、Navigation：航海，航空，导航，领航，航行 3、Non-linear：非线性的 4、Chronologically：按年代顺序排列地 5、Facilitate：使容易，使便利；推动，帮助，促进 6、Indigenous：本土的 7、Instantaneous：瞬间的，即刻的，即时的 8、Assess：估定，评定 9、Promote：促进，发扬，提升，提拨，晋升为 10、Implement ：工具，器具；贯彻，实现 11、Leverage ：杠杆作用；易债经营 Sentences: 1、You will be able to text your own e-business readiness and learn where to go for more information on getting started with e-business. 据此可以检验自己是否为开展电子商务准备就绪，以及从何处获取更多相关信息。 2、E-Business is about utilizing Internet technologies —such as simple e-mail ,online banking solutions ,websites ,and more
sophisticated applications such as wed—based customer relationship management solutions-to provide superior customer service ,streamline business processes,increase sales and reduce costs. 电子商务是利用互联网技术——如简单的电子邮件、在线银行解决方案、网站，以及更为复杂的解决基于网络的客户关系管理等问题的应用软件——来提供优良的客户服务、流线型业务流程，以及降低成本、增加销售。 3、A search engine is a website whose primary purpose is to provide a search function for gathering and reporting information available on the Internet. 搜索引擎是一个网站，它最初的目的是为收集和发布互联网上可用的信息提供一种搜索功能。 4、It gives you the ability to interact with your clients and customers in new ways ,putting power in the hands of the buyer ,giving your clients or customers more choice than they have ever had before. 它还能使你以一种新的方式同顾客和客户互相交流，即将权利转交给买主，给你的顾客和客户前所未有的多重选择。 5、The internet is a valuable research tool and ,as a readily accessible information medium ,its ability to allow you to remain competitive in your industry should not be under-estimated.
电子商务英语考试试卷 （所有答题内容请写在答题纸上并标明题号，写在试卷上无效） 一、请将下列术语翻译成中文（每小题1分，共11分） 1.e-cash 2.second-hand market 3.electronic payment 4.logistics service 5.small and medium-sized firms 6.develop a website 7.B2B website 8.search engine 9.long-term： 10.Internet Marketing 11.shipping cost 二、请将下列术语翻译成英文（每小题1分，共11分） 1.商业模式 2.信用卡 3.免费运输 4.银行账户 5.主页 6.电子邮件 7.降低成本 8.拍卖网站 9.客户需求 10.原材料 11.信息产品 三、完形填空（在下列课文片段中填入遗漏的词，首字母已给出，每空2分，共12分） Businesses can g 1 （获得）many p 2 (营销) benefits from engaging in electronic commerce. e-Commerce can reduce the costof purchases, lower sales and marketing costs and b 3 （改善）the c 4 （客户）service. However, businesses are not the only beneficiaries of
e-Commerce. Consumers may also reap benefits. They can receive increased choice of vendor and p （产品）, convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 （价格）and increased price comparison capabilities. 四、单项选择题（每题2分，共10分） https://www.doczj.com/doc/bd9021466.html,e as______ as possible. A. earlier B. more early C. early D. earliest 2.Letters about products and services which you haven’t asked for and probably don’t want are call mail. A. waste B. junk C. rubbish D. useless 3.The faster the shipping, the the price. A. lower B. higher C. common D. quicker 4.How to the limited resources became one heated issue in this international conference. A. exploit B. deploy C. expend D. utilize 5.Prior ______ his departure, he addressed a letter to his daughter. A. to B. of C. in D. from 五、将下列句子译成中文（每题3分，共18分） 1.With the introduction of the Internet, companies, regardless of size, can communicate with each other electronically and cheaply. 2.It takes ten times more effort and more money to attract a new customer than to keep an existing customer. 3.Online shopping is becoming more and more popular in China. 4.Online shopping is becoming more and more popular in China. 5.Ebay is the largest Internet auction site in the world. 6.From the customer’s point of view, shipping costs are a major concern. 六、请在空格内填入单词的适当形式（每题2分，共10分） 1.From the customer’s point of view, (ship) costs are a major concern.
五．术语 Access to the interner访问因特网Act as充当… Accordig to根据，按照 Account for 说明（原因，理由） A fraction of…的一小部分 Aim at 针对，以…为目标 Aka又叫做 A list of …的一览表 All the time 始终 Alt替代文本标签 Align with与……一致 A myriad of大量的 Amount to 共计 https://www.doczj.com/doc/bd9021466.html,亚马逊网上商城 Apply to 适用于 API应用程序接口 Apart from除*之外 A range of一系列的 As well也，还有 As needed根据需要 As apposed to与…对照之下 As follows如下 ASP:应用服务提供者 Attempt to尝试，企图 At the speed of 以*的速度 At all times 总是，一直 At ease放松 At the expense of以…为代价 At risk有危险 Attend to 处理 A tall order很难实现的要求Auction site拍卖网站 Automated reports自动生成的报告A variety of种种 Be concerned about担忧，关心 Be out of sth卖光，没有 Be aware of注意，察觉 Be immune from不受…的影响 Be restricted to局限于 Be concerned with关注 Bid on投标，出价 Boil down to 煮浓成 https://www.doczj.com/doc/bd9021466.html,布公司Break into打入，进入 Break out 突然开始 business plan商业计划 Build buzz 制造热点 Businesses run on the internet 在因特网上运营的企业 Business-to-business(B2B)企业对企业的电子商务 Business-proven system业务检验系统 By means of通过，依靠 B2C企业对消费者的电子商务 B2E企业对员工的电子商务 B2ME企业对移动员工的电子商务 Cater for满足，迎合 Cater to sb迎合 Case study个案研究 Catch on 理解，弄明白 Call for需要，要求 Cell phones手机 CEO首席执行官 Click-and-mortar companies网络+实体店形式的公司 Client客户应用程序 Collaborative commerce协作商务，合作商业 CMS客户管理系统 Consist of由*组成 Come up with想出，提出 Consistent with与*相一致的 Country-specific domain国家代码域名Come into being开始存在，形成 Come along 出现 Considering that考虑到 Concentrate on专心于 Cope with应对，对付 Customer self-service客户自助服务Customer base客户群 Customized software定制软件 Customer support用户支持 Cross-ownership交叉持股，想互持股Day by day 一天一天地 Database management systems数据库管理系统 Data mining数据挖掘