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新目标大学英语1教案Unit 2

新目标大学英语1教案Unit 2
新目标大学英语1教案Unit 2

Unit 2

Text A Gaining a Foothold in the Business World

1. Warming up activity

1.1 leading-in

Running a business start-up like the one founded by Parker Maroney needs the, willingness to take risks, a passion towards a goal, and a clear vision on the part of the 13-year-old. But they are not enough for a successful entrepreneur. Bo Peabody, a well-known venture capitalist and founder of several quite successful companies, demonstrates through his interesting “A-students vs. B-students”theory that a partnership between a target-driven business starter and a perfectionist manager may even be more important and rewarding.

1. 2 Listening:

Directions: Listen to the following passage and fill in the blanks with what you have just heard.

Script:

Managers and entrepreneurs are perceived as two groups of professionals, each having unique traits. For example, entrepreneurs envision new enterprises, while managers may see opportunities for expanding the scale and scope of existing business.

They also differ in terms of competence, where entrepreneurial competence is comprised of six elements: time and energy spent looking for products / services that provide real benefits to customers; accuracy in perceiving customers’unmet needs; identifying products / services customers want; seizing high-quality opportunities; strong internal drive to see their venture through; and ability to develop technically superior products / services.

Managerial competence is characterized by proper resource allocation, organizing and motivating people, coordinating tasks, ability to supervise, influence and lead people, ability to delegate effectively, and keep the organization

running smoothly.

1.3 Speaking

What qualities do you think a person should have to become an entrepreneur or a manager? Discuss with your partners and share your opinions in class.

.

Tips:

1) For a professional manager:

Knowing how to properly allocate resources

Knowing how to effectively delegate the task to the right people

Knowing how to supervise, influence, lead, organize, or motivate people

Knowing how to coordinate tasks

1) For a professional manager:

Knowing how to keep the organization running smoothly

Knowing how to decently cope with social and interpersonal relationships (celebrities, journalists, the public, etc.)

Knowing how to build and lead a team

Knowing how to change or adapt during a transition

Knowing how to avoid mistakes

2) For an entrepreneur

Capable of identifying products / services customers want

Capable of seizing high-quality opportunities

Having strong internal drive to see their venture through

Having ability to develop technically superior products / services

Having the ability to spot opportunities

Having self-confidence

Having clear vision and taking actions

Having courage to defy some conventional wisdom

2. Related information

1) Entrepreneurs and business managers

Entrepreneur is a loanword from French defined as an individual who organizes or operates a business or businesses. The entrepreneur is commonly seen as an innovator —a generator of new ideas and business processes.

Entrepreneurs are leaders willing to take risks and exercise the initiative, taking advantage of market opportunities by planning, organizing and employing resources often by innovating new or improving existing products. Management skill and strong team building abilities are often perceived as essential leadership attributes for successful entrepreneurs.

A business manager is a person who drives the work of others in order to run a major

business efficiently and make a large profit. He or she should have working knowledge of many areas, and may be a specialist in one or more, such as sales, marketing, public relations; statistics, finance, and personnel.

The outstanding list of world-renowned entrepreneurs in the 20th and 21st century includes, for instance,

Sam Walton,

Henry Ford,

Bill Gates,

Mark Elliot Zuckerberg

3. Reading and discussing

3.1 Reading skill focus:Scanning for specific information

Understanding comparison and contrast

By comparison and contrast, the writer brings together two subjects in order to show their similarities and differences, or highlight the essential characteristics of one or more subjects.

Readers may understand comparison and contrast relationship in a passage by:

identifying synonyms or antonyms used in the passage

identifying connectives indicating comparison and contrast relationship

distinguishing between point-by-point and subject-by-subject patterns in presenting comparison and contrast relationship

Point-by-point pattern:

the author examines two things at the same time, discussing them one point after the other.

Subject-by-subject pattern:

the author examines one thing thoroughly and then starts the other.

The author may choose one or both of the two patterns to achieve variety in his writing.

Successful Entrepreneurs, A-Students or B-Students?

Read the title and Paras.1-2 of Text A, and then share your answers to the questions in class:

1) Who are likely to become successful entrepreneurs, A-students or B-students?

The answer varies.

Why did Bo’s mum’s think that he would be a B-student?

He probably has the character traits of a B-student.

3. 2 Text organization

1) Main idea: By presenting comparison and contrast relations between B-students and

A-students, entrepreneurs and managers, the author puts forward the idea that B-students are more likely to be entrepreneurs while A-students _are more likely to be managers

He also holds that A-student managers and B-student entrepreneurs should understand and appreciate each other so that they can cooperate productively.

2) Text organization

4. In-class Discussion

Work in groups and discuss the following questions.

1) Do you agree with the author in saying that B-students are entrepreneurs and A-students are managers? Please give reasons and examples to support your opinion.

Tips:

The answer may vary. As far as I’m concerned, the author’s viewpoint is reasonable. For instance, an entrepreneur should have vision and take risks to start up a business and seek opportunities to develop the company. He may not focus on one thing for a long time and get it done perfectly. This kind of character trait can also be seen in B-students. Instead, the character traits of managers

do coincide with those of the A-students, especially as perfectionists in doing things.

Unit 2

1. Language Points

1) I do nothing. But I do it very well. (Para.3)

[Paraphrase]

I don’t do anything in particular. But I can do very well whatever I do.

[Translation]

我不具体做什么,但我什么都做得很好。

2) There is no one thing they do well. (Para.3)

[Paraphrase]

They may not be good at one particular thing.

3)trait (Para.4): a particular quality in your personality

e.g., Awareness of class is a typically British trait.

[Paraphrase]

Your cover letter should add new information such as personal traits, work habits and why you’re interested in the job.

[Translation]

你的求职信里应增加新信息,比如性格特点、工作习惯和你对此工作感兴趣的原因。

4) The biggest downside of the entrepreneur's penchant to understand everything about nothing and a little bit about a lot of things is that they get bored quickly with any one task. (Para.5) [Paraphrase]

The entrepreneur tends to be interested in everything but they are excellent at nothing. The most negative aspect of this trait is that they get bored with a task easily and cannot concentrate on one thing for a long time.

[Translation]

企业家的特点是什么都不通,又什么都懂一点,其最大的不足在于他们会很快厌倦某项工作。

5)execute (Para.5): 1) to do a piece of work, perform a duty, put a plan into action, etc.

e.g. They drew up and executed a plan to reduce fuel consumption.

[Translation]

他们起草并实施了一个降低燃料消耗的计划。

Check that the computer has executed your commands.

2) to kill sb., especially as a legal punishment

e.g. The prisoner were executed by firing squad.

6). Because managers, on the other hand, can stay focused on one topic for a long period of time, they are able to —in fact prefer to —think in a more linear fashion. (Para.6) [Paraphrase]

On the one hand, managers can concentrate on one thing for a long period of time, and on the other, they are more willing to think in a linear pattern.

[Translation]

与之相反,经理们可以长时间专注于某一主题,他们能够——实际上更愿意——进行线性思维。

7) And he got A’s in half the time it took me to get B’s. (Para.9)

[Paraphrase]

The time for him to get A’s was only half the time for me to get B’s.

[Translation]

他总能得A等,而我花了两倍的时间还只得了B等。

2. Language in Use

2.1 Words and phrases expressing personal traits of entrepreneurs and managers:

Go over Paras. 5-6 of the text and find the expressions that describe personal traits of entrepreneurs and managers:

entrepreneurs:

understand everything about nothing, and a little bit about a lot of things; get bored quickly; to think laterally

managers:

able to focus and be patient; happy to wait; to think in a more linear fashion

A personal trait is a distinguishing characteristic or quality, especially of one’s personal nature. A different profession or job may require different personal traits.

For example,

It is hard to define my best personal trait as an English teacher. Maybe my personality as a whole is what makes me a good teacher. Or maybe it is my sense of humor.

For this job it would be best to find someone with the following traits: hard working, responsible, reliable and a team player.

2.2 Group Discussion

Describe the personal traits of a classmate who you think has the potential to become a successful manager.

You can take the following sentence patterns for example:

He is a born manager because _he is always well organized______________________.

The quality of ___persistence_______ will make him a successful manager in future.

Being ___patient and attentive_______________, he is likely to become a successful manager in future.

3. Collocation: run + noun

3.1 run + noun

Read the following sentences from Para. 7 and pay attention to the use of “run”:

Whenever I speak to a group of business school students, I run them through a little game. ... I then ask those who are still running that same business to keep their hands up. ...give them a call next time they are about to start a business, and ask them to run it.

to be in charge of a business:

run a hotel; run a business (Para. 7)

to compete in a race: run a marathon

to make a service, course of study:

r un summer courses; run a language school

to operate or conduct: r un a washing machine

to do a test / check on something: run some tests

to compete for an office or a position:

run for President

6.2Ex.6 Choose the proper "run+noun" collocations from above to complete the sentences. Make changes where necessary. The first one is given as an example.

1) The school runs summer courses such as academic writing for overseas students to improve their language proficiency.

2) She has been the first female politician in the history of this country who declares to _run for president_____________.

3) The doctors decided to _run___ more __tests___ on the blood samples.

4) ____Running a hotel_________ is not easy. You need to ensure that guests are happy, grounds are clean, budgets are not overspent and profits are earned.

5) Besides the rent, I have to pay extra $10 each month for a separate freezer and to __run a washing machine_________________.

6) Don’t worry, I’ll pick you up and then _run you home___________ after the party.

7) That winter, she took a class called Middlebury Entrepreneurs, and got her first official lessons in how to ___run a business_.

8) When I came home I found Jimmy was waiting for me in the rain. I immediately __ran the hot tap__________ and prepared him a hot bath.

4. Word Formation

Antonyms

Read the following sentences and identify the antonyms:

B-students don’t know everything about anything and are excellent at nothing. (Para. 3, Text A, Unit2)..

This is a very bad trait for an entrepreneur, but a very good trait for a manager. (Para. 4, Text A, Unit2)

Ex.7 Finish the following exercises with proper antonyms of the boldfaced words. A. Find, from the text, antonyms for the boldfaced words to complete the following sentences.

1) The national TV channel emphasizes more on global issues; whereas the provincial channel usually concentrates on _local____ news.

2) As a 20-year-old college student, he is still quite childish in my eyes, but he calls himself a(n) _mature_____ adult.

3) A good teacher is capable of interpreting a __complicated________ theory with simple explanations.

4) At 5 P.M., the bakery gave away the stale bread to make room for _fresh____ loaves.

5) Residents said the upside of the new policy would be a boost to the economy, but the ___downside_____ might be a disaster to the natural environment.

6) They felt that they had made quite a _fruitful_____ contribution to this team project, only to find it ended in such a fruitless failure.

7) __Optimism_______ is the lamp of hope. Pessimism is the drug of sorrow.

8) The harmony at issue is dynamic not _static_____, flexible not _fixed____, __diversified

not homogenized. (Para. 7, Text A, Unit 1)

Unit 2

1.Translation

Comparison and contrast is a favored way to present your ideas and points about a topic with clarity and clear attitude. Good translation of such sentences or texts needs a careful use of connectives or expressions showing the similarities and differences.

Exercise 8

Translate the following into Chinese, paying attention to the expressions of comparison and contrast.

1. Entrepreneurs want results immediately, while managers are happy to wait, confident that if they execute perfectly over time the results will eventually follow. (Para. 5)

企业家们希望马上得到结果,而经理们却乐意等待,他们相信功到自然成。

2.An entrepreneur’s short attention span allows him, or maybe even forces him, to think laterally. Because managers, on the other hand, can stay focused on one topic for a long period of time, they are able to —in fact prefer to —think in a more linear fashion. (Para. 6)

企业家的短期注意力允许他,甚至可以说促使他进行横向思维。与之相反,经理们可以长时间专注于某一主题,他们能够——实际上更愿意——进行线性思维。

3. Lateral thinking is necessary in a start-up where the entrepreneur is constantly being pulled off course when plans don’t go as planned, while linear thought is required in more mature companies where getting several hundred or several thousand people to stick to a plan is absolutely necessary to get anything done. (Para. 6)

侧向思维对新创企业很有必要,当计划执行不顺时企业家往往会被迫转向;而较成熟的企业则要用线性思维,在这样的企业里,要完成任务,就完全有必要让成百上千的员工坚决执行计划。

4. While most A-students are really good at one thing, they tend to be completely out to lunch when it comes to almost everything else. On the other hand, B-students are really being sort of good at everything. (Para. 8)

尽管多数A等生确实擅长某事,说到其他事情时却往往全然不知。相反,B等生确实每方面都能干得过得去。

5) And he got A’s in half the time it took me to get B’s. (Para. 9)

他总能得A等,而我花了两倍的时间还只得了B等。

Translate the following into English, paying attention to the expressions of comparison and contrast.

Exercise 9

Translate the following sentences into English, using the phrasal verbs provided.

1. 人人都有想法,但很少有人能付诸实施,这就是梦想者与企业家的区别。(however, execute) Everyone has ideas, however very few are able to execute them. That’s the difference between dreamers and entrepreneurs.

2. 研究表明,男生往往兴趣期较短,而女生则更有耐心,因此,前者能很快结识新朋友,后者则坚持她们的长久友谊。(while, tend, stick to)

Study shows that boys tend to have shorter interest span, while girls are more patient, hence, the former are able to make new friends while the later stick to their lifelong friendship.

3.相互理解和欣赏对于友谊无疑十分重要,但谈到婚姻,却还远远不够。(but, far from enough, when it comes to)

To understand and appreciate each other is without doubt important, but still far from enough when it comes to marriage.

4.B等生虽然无法像A等生一样把某件事情做得那么完美,但他们懂得比A等生多,而且能把许多事情做得足够好。(so ... as, more ... than)

B-students, though unable to do one thing so perfectly as A-students, know much more than A-students and can do many things well enough.

5.通常情况下,你越快适应工作环境,你可能得到的升职机会就越多。相反,如果你总是怨天尤人,你的机会就可能更少了。(the quicker ... the more, adapt, on the contrary) Typically, the quicker you adapt yourself to the working environment, the more opportunities you may get to be promoted. On the contrary, you get fewer if you complain all the time.

Useful Expressions

1. 不求甚解1. not know everything about anything

2. 横向思维2. to think laterally / lateral thinking

3. 线形思维3. to think in a linear fashion / linear thought

4. 新创企业4. a start-up

5. 创办企业5. to start a business

6. 经营企业6. to run a business

7. 争议(或讨论中)7. be pulled off course

8. 心不在焉8. be out to lunch

9. 别无选择9. have no choice

10. 相互理解和欣赏10. to understand and appreciate each other

11. 短期注意力11. short attention span

12. 坚决执行计划12. stick to a plan

2. Writing:

2.1 Writing goal: Developing comparison and contrast paragraphs

When we compare two things, we show how they are similar; when we contrast two things, we show how they are different. The purpose of comparing and contrasting is to understand each of the two things more clearly and, at times, to make judgments about them.

For example, in Text A, the author makes a comparison and contrast between the qualities of A students and those of B students, which make successful managers and entrepreneurs respectively.

2.2 Writing skill: proposing solutions to a problem

In developing comparison and contrast paragraphs, you can use

graphic organizers to visualize similarities and differences, e.g., a Venn diagram or a compare / contrast matrix.

two major ways to organize comparison / contrast paragraphs: subject-by-subject and point-by-point.

Ex.1 The following paragraph is organized by using the subject-by-subject pattern.

“Would you rather be a big fish in a small pond or a small fish in a sea of water?”Within a chosen field, you can now decide which environment is fit for you: a large corporation or a small business. Despite the similar job title or position, the differences are obvious. At a large corporation, your position comes with a list of very specific responsibilities. You work in a team, and if you enjoy collaborating, you will be productive on the job.

Besides, the vision of working your way up is clear and you know what you have to accomplish to get there, but it can also be rather competitive. On the contrary, the structure of a small business is often more flexible. And you may be expected to juggle many roles when you work for a small business. Moreover, you are competing for a higher position with fewer people than in Fortune 100 companies.

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