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商务英语写作

商务英语写作
商务英语写作

Unit1 Business Writing

1作者的写作目的:the purpose of writer can classified into two categories:expressive writing and communicative writing 2写作风格:1)clarity 2)the plain style 3)concision 4)rhetoric3商务沟通的类型:1)managerial communication 2)organizational communication 3)human relationship and team building 4)sales communication 5)business documentation6)international communication4商务写作过程:1)planning(purpose,audience,thou ght process,outlining) 2)research(facts,statistics,example s,expert

opinions)3)organizing(deductive organizational

patterns,indeductive organizational patterns,direct organizational patterns,indirect organizational patterns) 4)composing 5)revising 6)editing and proofreading Unit2 Employment-related writing1简历的一般格式:chronological resume format.functional resume https://www.doczj.com/doc/ae14584615.html,bination resume format,targeted resume format2好简历和好的附件说明书五个主要目标:1)cut the clutter 2)catch the eye 3)sell your skills,strengths and success 4)direct the reader your way5)get you to the next step2简历的主要内容:1)full name 2)objective 3)contact information

4/)qualifications5)work experience 6)achievements 7)date Uint3Memo and letter writing 1商务备忘录的格式:1)heading segment (to,from,date,subject) 2)body segment(opening

paragragh/sentence,discussing

paragraghs,closing/summary

paragragh2商务备忘录的作用功

能:most often a memo is an

announcement,reminder,request,o

r update about a certain

event ,code of conduct,policy,or

procedure,a memo also can

discuss information of a technical

or business nature in an

almost‖mini –report‖fashion,in

this case ,a business memo helps

members of an organization

communicate without the need for

time –consuming meetings.it is an

efficient and effective way to

convey and to receive information

within an organization,memos are

also widely used to give

directives,summarize field or lab

reports,present programs or status

report,and deliver trip reports.

3备忘录的准备工作;1)planning

2)organization

(induction,deduction)3)writing

and revising 4)feedbacks and

continual improvement4商务便

函的特征:Clarity,the baseline of

workplace writing is

clarity,particularly in international

communications.1)keep it short

2/)keep it simple 3)avoid

ambiguity 4)write in the active

voice 5)avoid or explain technical

words 6)avoid using jargon 7)get

to the point 8)write in plain

English.Correctness,correctness is

all about making it

right.Concreteness,concreteness is

about making it concrete,use

concrete words,action verbs and

concrete nouns,Completeness,you

should plan,shape and assemble

your outgoing message and

information so that it will be

complete.Consideration1)write

from the ―you‖

perspective2)emphasize the

positive3)handle the customer’s

complaint specifically4)interact

with the addressee in a

conversational tone5)avoid using

inflated language6)avoid using

quasi-legalisms7)use personal

reference8)use

contractions.Courtesy1)show

respect2)show

appreciation3)avoid the problem

of gender4)write

professionally.Conciseness1)elimi

nate ―the filler‖2)omit repetitive

wording3)replace circumlocutions

with direct expressions4)use short

words5)avoid using old fashioned

expressions.Coherence1)unity is

another quality of effective

writing closely associated with

coherence.2)congruity is also

closely allied with coherence in

writing.3)consistency of

purpose(COP)is the most

important writing virtue because

without COP you can’t practice

any other virtues consistently.

名词解释:

1)expressive writing:

expressive writing is

personal and informal,

employed to encourage

comprehension and

reflection on the part of the

writer,

2)communication writing:

communication writing is

analytic, formal and more or

less impersonal, and is

writing to inform or to

persuade a reader.

3)Business writing :business writing covers an equally

broad spectrum of

organizations and business

activities, it differs from

other writing in the

following features : business

writing is purposeful ,

transactional, reader-oriented

dynamic and economical. 4)Business:the terms of business covers operations of

all organizations, not just

confined to the commercial

organizations as the Chinese

term ―shangwu:suggests

5)Writing process:it consists of series of steps carried out to

complete a writing job in a

definite order

6)Out of writing: it consists of the purpose of the writer, the

style and manner of writing

and the duty of all lovers of

writing.

7)Resume; a resume is a brief summary of one’s life history

or the main events of his/her

life , including your

qualifications, education

background, work

experience , professional

accomplishment and

hobbies.

8)Resume objective: a resume objective is a statement right

at the top of resume , it is a

statement of purpose or the

goal of your employment. 9)Reference letter: your boss including superior or your

professor give you a

character reference letter to

help potential employers or

schools know more about

your

personality ,character ,streng

ths and weekness.10)resume

cover letter: a resume cover

introduces your resume and

covers points that the resume

does not.it is a brief

summary of who you are and

what you are doing , and

what you want to do for the

prospective

employer11)follow-up letter:

a follow-up letter is a letter

which is mailed after

submitting a resume to catch

the employer’s attention and

remind the employer of your

resume and express your

interest in the position

12)thank you letter: thank you

letters simply thank the

interviewer for his or her time and

reiterate some of the important

things you learned about the

company in the interview13)job

rejection letter: it is a letter that

used to reject a job offer , it must

be polite , brief, straightforward

and polite 14memo in business: a

memo is a document using a

memo format sent to readers

within your

organization15)business letters: a

business letter must be brief,

straightforward and polite

16)short documents: short

documents types of messages

include messages to obtain

information, positive and negative

messages , persuasive messages

and messages that negotiate, it

require many of the same writing

and formatting

strategies17)negative messages: a

negative message is message to

which the reader will have an

unpleasant emotional

reaction18)positive messages:

positive information-good news-

typically establishes its own

rapport19)persuasive messages: a

persuasive message is a message

that you are writing to someone

who has no compelling reason to

do as you ask in your message ,

perhaps even no reason to read or

reply to it 第四单元1.会议纪要

(minutes):minutes are recorde of

the meetings,providing written

record of company

discussion,dicisions,and

instruction for

actions,transactions and

planning.2.逐字记录(verbatim

minutes):every word

spoken,everything happen at the

meeting is recorded3.决议记录

(minutes of resolution):only

result of discussions and the

main conclusions are recorded.4.

陈诉记录(minutes of

narration):summary of all the

discussions and conclusions

made.5.记录内容版式(minutes

contentformat);A goodlayout of

minetioes should include:*Main

heading *Time and wenue

*Attendance *Chairperson

*Agenda *Subitles *Record

keeper/minetes taker6.会议筹划

(meeting preparation)Meeting

preparation involve many

difficult and tasks.7会议程序

(meeting

process:planning&preparing,cond

ucting,and

following-up)*planning

*Prepration *Conduting a meeting and faking minutes *Following up and meeting processing 8.meeting documentation(会议记录)—Takes the form of minutes or note taking9.meeting planning(会议计划)—Meeting planning involves purpose

identification/statement,items

to be discussed and action to be taken ,participant determination,and time&place selection,etc.10.decision

making and problem sloving meeting—These meeting are called"probing and exploring",it is commonly termed "trouble-shooting".11.creative and idea-generating meeting—The nature of these meeting is also probing,exploring and generating a new concept.12.a meeting agenda(会议议程)—a meeting agenda is relatively brief and sketchy, but should be informative13.follow-up

acyivities after meeting (会议纪

要后续整理内容)*Check the imple of action iten agreed on the meeting *process notes for dissemination and sharing of meeting minutes and action plan,or for firing purpose.14.agenda

topic--*Purpose of event/title *Date&location *Attendees *Speakers *Programs and timeline第五单元 1.the dyadic life cycle :The life cycle is composed of four general stages:initial,formative,mature

,and severance. 2.listening: Listening is an

active mental communication

process or skill while hearing is

a physical,passive

process.3.formal group:The most

common formal groups in

organizations are the

following:https://www.doczj.com/doc/ae14584615.html,rmational

https://www.doczj.com/doc/ae14584615.html,cational-and-training

C.Problem-solving.4.supportive

attitudes:Supportive attitudes

marked by these

traits:Description,Problem

Orientation,Spontaneity,Empathy

,Equality,Provisionality.5.the

extemporaneous method:It

involves significant effort but

results in a degree of quality

that tells your audience that you

care about them.6.coping with

stage fright:stage fright,fear

of public speaking,is the most

common type of

performance/speech

https://www.doczj.com/doc/ae14584615.html,mon symptoms of

speech anxiety include pounding

heart,trembling hands,shaky

knees,dry,constricted

throat,quivering voice,flushed

face,ect.

7.书面发言写作策略(writing

strategies for business

presentation)1)choosing a right

topic with a clear

purpose.2)adapting your messages

to listeners.3)using explicit

transitions.4)using concrete

words and visuals.5)presenting

novel ideas.6)making

analogies.7)Quotations.8.story-

telling.9)plotting

conflict.10)cutting in

humor.11)keep the material in

good taste.12)allowing for

redundancy.

8.书面发言的材料组织(writing

organization for business

presentation)organization of the

presentation involves fitting

the parts into a coherent

whole.The method depends upon the

subject matter to be presented

and the strategy to be used.The

most familiar form of

presentation is probably the time

sequenced-Chronological-approac

h.THE problem-solution pattern,

the comparison-contrast

approach.③书面发言用语

(language used in a

presentation)use only

professional language

appropriate to the audience and

the topic.make sure that correct

grammar and Word choices are used

throughout your writing and oral

presentations④书面发言避讳用语

language avoided in a

presentation)Avoid using

colloqualuialisms and difficult

technical terms to the

non-technical audience.⑤沟通过

程中的倾听与讲述⒈gaining and

giving information⒉building a

context of

understanding⒊establishing

identify⒋interpersonal needs⑥

人际沟通的目的(purpose of

interpersonal communication)

⒈telling the story⒉conveying

emotions⑦人际沟通的四个阶段

(four general stages in

interpersonal communication)

initial,formative,mature,and

severance.1.筹备会议文案的意义

及功能1inform every one of

potential actions 2 develop an

understanding of issues and

bonsequences, 3 reach agreement for taking actions that will ultimately affect the businesses of your organization,department and team.2.文案准备工作的目标 1 To train,inform or educate 2 To motivate or support 3 To develop or improve 4 To come to a decision 5 To solve problems 6 To introduce sth.or sb 7 To exlore a concept 8 To learn how to make a profit.3.如何更有效的倾听1Face the Speaker and Maintain Eye Contact

2 Focus on Comtent,NotDelivery

3 Stay Active

4 Be Flexible

5 Avoid Emotional Involvement

6 Empathy and Rapport

7 Advise Properly

8 Be Ready for International Communic ion4.沟通的开放式范围In an open communication climate, people perceive communiction more accuqaely and more willing to communicate honestly.

5.封闭式范围Closed communication climates, on the other hand@ discourage communication.They give people the feeling that they are beingudged and criticized.

6开放式范围的特点observational,problem-solving,y ou-oriented,equal,flexible,clea r objectives,supportive 7.封闭式范围的特点judgmental,manipulative,me/we-o ripulated,condescending,dogmati c,hidden agenda,defensive 8沟通过程中的人际冲突有哪些 1 Defensive Attitudes 2 Supportive Attitudes 3 Problems in Conflict Management 4Conflict Management by Management 9Group Charcteristics(团队特征):The variety possible in size, type,

and purpose of small groups is

virtually inexhaustible.10 Group

Roles团队角色:1 Leadership

2Task specialist 3 Human

Relations Specialist 4

Self-serving11Group

Influence(团队影响力):1 A group

in which the participants

stricty to the noens is said ti be

cohesive 2 Another importent

influnce is the perceived power

of certain group members.

https://www.doczj.com/doc/ae14584615.html,munication Struvtures(直

接影响团队沟通的三个要素:1

communicationstructures2

communication climate 3 group

leadership 13.Improveing Small

group communication(如何促进小

团队的内部沟通)1 Advantage and

disadantages of groups 2

Importance of ideas 3 Purpose,

planing and organization 4 The

meeting14简述团队组织结构的沟

通模式:1Downward communication 2

Upward communication 3

Horizontal communication 4

Informal communication networks

5 Organizational communication

objective15书面发言的类型:1

Inform 2 persuade 3 insruct 4

entertain 16书面发言写作策略:1

Choosing a right topic with a

clear purpose 2 Adapting you

messages to the listeners 3 Using

explicit transitions 4 Using

concerete words and visuals 5

Presenting novel idas 6 Making

analogies 7 Quotations 8

Story-telling 9 plotting

conflict 10 Cutting in humor 11

Keep the material in good taste 12

Allowing for redundancy书面发言

的组织模式 1.beginwith a topic

sentence .2. limite the number of

major points you want to make 3~4.

3.recap your ideas or main points

书面发言的准备工作环节 1.write

a script ,practice it ,and keep it

around for quick-reference

during your talk . 2.set up an

outline of your talk practice

with it , and bring it for

reference. 3.set up cue

cards ,practice with them ,and

use them during your

presentation .4. write a full

script and from it .书面发言的演

讲注意事项 1.maintain eye

contact .2. voice quality 3.speed

and fluency 4.clarity 5.look

confident 6.ask for feedback.第

六单元 1.policy and policy

statements--policies:1.Corporat

e 2.Operational. policies

statement are the importent

written business documents. They

include, but not limited to ,the

following:*Corporate Policy

*Operational Policies

*Others.2.procedures--*Division

al procedures *Cnotrol

Procedures *Operating

Procedures

3.plans/proposals--Business

plan including approved and

signed contracts are the to-be

system documents. 4.work

instrutions--Work instrutions

define the work required of whe is

to perfoem it.and work

instrutionsare the produce of

implementing a SOP or a

documented standard.5.guider and

standars--guides are aids to

decision -making and to the

conduct of activites.and

standars define the acceptance

for judging the quality of an activity, a document, a product or a service. 6.forms &records--Forms are very much parts of the SOSs and WIs,in fact together with a flow chart and diagram;they may be a procedure or instruction.7.企业前景(Vision)-A vision is a picture of the future you seek to create8。企业使命(mission)In essence, the mission is the reason for the existence of the organization the ultimate purpose3.企业价值观(corporate values)Values are beliefs which your organization's member hold in commo and endeavor to put into practice.4.企业目标Goals are specific interim or ultimate time base measurements to be achieved by implementing strategies in pursuit of the company's objective.

5.战略计划(strategies)Strategies may refer t any action plan or program because it is an organizational action plan than that will achieve th established mission.Strategies may may be again major focus in the quest for higher revenues and profits.

6.政策与流程(policies and procedures)Policy are guides.Procedures describe the normal operating method and provide the protocol for implementation or the―how to‖.

7.业务流程的版式及内容(format of a procedure)1Title of the Procedure 2 Purpose 3 Scope 4 Definition 5 Responsibility 6 Proc edural Steps 7 Reference Material Unit7 Business Plan Writing 1商务计划的意义:A business plan is

very specific to each particular business,

however,while each business needs a

unique plan,the basic elements are the

same in all business plans. 2)For a

business to be successful and profitable,

the owners and the managing directors

must have a clear understanding of the

firm’s customers,strength and

competition. 3)Once completed, the

business plan should become an

operational tool to guide your actions

and to measure the success of the

business.2撰写商务计划书的步骤要

求:1)define the mission , a mission is

the purpose of the organization, the

mission should

broad,clear,concise,summarizing what

the organization does ,a mission should

be short , easily understood and every

employee should be able to recite it from

memory. 2)Conduct a situation or

SWOT(strengths,weakness,opportunities

,and threats) Analysis

Is critical to the creation of any strategic

plan.SWOT is the assumptions and facts

on which a plan will be based. 3)set

goals and objectives,they must be real

and substantive,they must able to be

aligned with the mission and form the

basis for the action plans. 4) develop

related strategies,the merirts of a

business plan contain

strategic,tactical,operating,componnents,

they need very detailed reports about

operations. 5)Moniter the plan,all plans

must be accompanied by

controls.Monitering progress or

providing for follow-up is intended to

assure that plan are carried out properly

and on time.3计划书的写作技能与方

法:

4计划书在商务管理中的地位及功能:

1)Controls are most effective when they

are applied at key places.managers can

implement controls before the process

begins(feedforward),during the

process(real time) or after

itcases(feedback). 2)The controlling

process ensures that plans are being

implemented properly,controlling is the

final link in the functional chain of

management activities and brings the

functions of management cycle full cicle.

5商务计划书的基本要素:1)cover page

2)table of contEnts 3)executive summary

4)business background 5)marketing plan

6)financial projections 7)action plans

8)appendix

6市场计划中4主要议题:1)Product

2)Price 3)promotion 4)place Unit8

Business proposal writing7提案获得成

功的准则:1)approach your proposal as a

problem-solving activity, make readers

feel that your goal is to solve a problem

for them and you have the ability to do

so 2)regard your readers as skeptica,

do’t think your readers will

automatically accept your plan as the

best way to solve their problem 3)

research your proposal thoroughly,you

need facts,not generalizations,to

persuade your audience 4)scout out your

competitors,check you competitors Web

sites for information on their products or

services and f to get an idea of their costs

5)prove that your proposal is workable,

the bottom line question from your

readers will be whether your plan will

work 6)be sure your proposal is

financially realistic,do not submit a

proposal that require excessive funds to

implement 7)package your proposal

attractively,readers will see your

proposal as evidence of the kind of work

you do,so make it look good.

8提案成功的7要素Make sure your

proposal stands out in the stack of

competitor proposals by including the following 7elements: 1)problems 2)solutions 3 ) benifits 4) credibility 5) samples 6) targeted 7) personalization 9商务报告式提案的18个需回答的问题1who are you and why are you sending them this proposal 2what will thecustomer

get :products,configueations,capabilities, resources,services,effort,accomplishment s,results,deliverables,etc.? 3 how will it benefit them? 4 how will you benefit them? 5 how will you manage delivery ? 6how long will it take? 7what and how will you do to mitigate risks? 8who will work on the project? 9who will manage the project? 10did your company have experience with similar projects? 11any references? 12how will you ensure quality and coustomer satisfaction? 12Howwill you know or measure success? 13what will the customer have todo or supply? 14any future considerations? 15any other relevant capabilities,resources of your company? 16how much it will cost ? 17what payment terms? 18any legal requirements and details?

10内部提案写作要求1 problem,do not waste your time to solve little problems. Go for the ones that will make a difference. In short,THINK BIG. 2 purpose, a proposal always has a two-fold purpose: to inform and persuade. 3 audience, keep in mind that your audience,your superior,has the power to accept and implement your proposal or not. 4 massage, the message of proposal must be neatly logical 5 research, all problems dependiing on the nature of the problem detected, research tasks vary. 6objectivity,be objective and ethical. Avoid guesswork ,impressions, unsupported personal opinions, and biased, skewed, or incomplete data. 7

style,THINK SMALL at this monment.

Small is big. 8 order writing is an

action at work ,it is a nature way to ask

for an order in your oral and written

proposal. 9 implementation ,follow-up

and reporting progress, problems and

positive results establish you as a ture

problem-solver. 10 as aside note

internal proposal writing is arecursive

process,so often, problems are disguised

brilliantly, but none are insoluble.11提

案项目可行性报告的写作方法

1Criteria,devote a separate section

identifying and explaining them;

integrate your criteria into other

elements of the proposal,you should

introduce them early in your

proposal.Sources of your criteria.Four

common types of criteria 2method 3

overview of alternatiyes

4evaluation,choose carefully between the

divided and alternating patterns,dismiss

obviously unsuitable alternatives, put

your most important points first

5solution & description of the proposal

work they should be real,innovative,and

implementable 6 recommendatios 7

schedule ,a gantt chart 8

qualification.you need to discuss your

qualification in 3 piaces.first,in the

section complete entitle

“Qualification ”,you need to provide

the reader with proven experience in

term of the completed project or works

you have conducted.second,you need to

present the qualifications of key people

who would be working on the project .in

addition,you need to include a detailed

resumes for each participant in an

appendix.9 benefits and cost .1)cost,

one way to discuss costs is to include a

budget statement.A budget statement is a

table that a table that shows how money

will be asquired or spent. 2)how to creat

a budgt statement .3) benefits. 第九单元

一:普通商务报告写作:(common

business reports)

1)By physical form :memo reports ,letter

r ,formal r .2)by purpose or

content :justification r 建言报

告),proposal ,progress r ,expense

r ,personal

evaluation ,agenda ,minutes ,and

Itineraries (行程安排) 正式商务报

告(formal reports)结构形式:1】prefatory

Parts (1)Cover ,protect the r and

announces the title ,on more than 8

words (2)Title Fly :should be worded to

include the how of the r and as of the 5

W‖s(who ,what ,where ,when ,why)

(3)Title Page (title of the r ,the name and

professional title of the

person.group .department .organization,

who prepared the r ) (4)Letter of

Authorization (授权信函)(5)letter of

acceptance (6)Letter of Transmittal (传

输信)(7)Contents (8) Abstract :it is a

brief overview of the entire r )2】

Body of the

r:1)Introduction :background ,subject ,br

ief ,follow the complete title

2)Text :presents the data gathered and

the analysis .This is the central and

largest part of the part . 3) Summary

4)Conclusion :objective statements

based on the finding of the r

5)Recommendation 3】Supplemental

Parts 1) Appendix 2)Bibliography (参考

文献) 建言报告模式及其要求:it

present a problem and then provide the

evidence required to justify a

recommended solution to that

problem .deductive structure and begin

with a clear statement of purpose or a

problem to be solved .Problem /Facts

/Assumptions /recommendations

request:the heading of it should be

specific rather than general .use your headings to specify what problem ,facts ,assumption and recommendations .(result in saving money ) generic headings :@purpose @Cost and savings or advantage @method or procedure @conclusions @discussion ..it should convincingly that recommendation is justified by the advantages that will be realized . 二:商务英语写作步骤

信息收集重要地位:After you have determined the purpose of your r and identified the problem ,you will need to gather to to complete the report .As a report writer ,you will need to research all the information sources available in preparing the r so that you can make decision about which source would be most appropriate ,Source of information are either secondary or primary,收集数据信息途径:secondary source may be almanacs,annual

r ,documents ,articles ,brochures ,pamphl ets ,monographs,newspaper ,periodicals magazines ,books ,yearbooks,dictionarie s ,encyclopedias ,

Primary sources :1 Experimentation 2observation 3survey(random sampling,stratified random sampling,systematic

sampling )4Questionnaires (valid ,reliable .)6 Personal interviews and Focus Groups7Telephone interviews 撰写商务报告的6步骤/环节:①defining the problem ②gathering information ③documenting information ④interpreting data(problem with perception ,problem with mechanics ,problems with semantics ) ⑤drawing conclusion ⑥making recommendation 三:商务报告功能商务报告总体机构形式:1pace(陈述)2

lead3 Blend outcomes 4 motivate

6条质量要求标准1Accurate ,Reliable

and Objective 2Guidelines for writing a

Quality Report 3Highly Organized 识

记:routine reports (常规商务报告) task

reports(任务报告)itemized lists (条目清

单)Graphics aids(图标辅助)heading(标

题)Unit10 contract writing

1, 合同公证的类型及其功能;first,

there is an acknowledgement by a notary.

That is when you take an agreement or

document that has already been signed.

In this case,the notary takes all

reasonable steps to verity the signer’s

identity, and the signer acknowledges to

the notary that he made the signature to

the paper for the purpose stated in it.

Second ,the type of notarization is called

a jural. That is when you bring an

unsighed document to a notary and have

parties sign it in her presence. In this

case, the notary should actually place the

signer under oath ,require a withness to

be present,or ask for other evidence that

the business documents and signatures

are correct.2 . 签约前的活动;1),

delegation .Be sure to appoint an

individual employee as a contract writer

who has inception to completion

responsibilities. this delegation frees

manages form handling details

surrounding contrcting activities.

2)contract planning. Contract pian is

another point you have to consider

before getting negotiation started.

Planning is an objective-setting process.

You must be able to define your

objectives of going into this contract and

put them down in priority order. 3)

negotiation . contract negotiation is a

dynamic process .it is imperative to

convince the other party why it is

benefieial and in their interest to accept

your proposal. 4) contract drafting.

Your goal when drafting a contract is to

create a clear, concise and complete

description of the deal. 5) contract

review and approval. Contracts must be

reviewed by personnel involved in

contract implementation . the contract

review committee shall include

representatives form marketing,

opreations, accounting ,personnel,

communications,technical.

3 签约后活动;1)execution.

Establishing effective communication

within you organization is critical to the

delivery of a quality product and service

in a timely manner. 2) review and

monitor. Periodical reviewing and

monitoring is helpful to the contract

implementation progress. 3)

communication and correspondence.

Open communication with your

contracting party is still important after

the deal is closed. 4) customer complanlt

handling. A good customer complaint

handlind procedure consists of steps of

defining and investigating the

problem ,taking corrective and

preventive actions, and discussing a

good solution that will be acceptable to

your client. 5) filling .once signed and

executed ,contracts must be maintained

be maintained in an easily assessable

fashion for review and comment by the

appropriate personnel. 6) closeout.

Contract must be closed out promptiy

and timely after satisfactory physical

completion and delivery of all required

services and products.

商务英语写作技巧

商务英语写作技巧 How to Become a Good Writer and Particularly, Business Writer Writing is not an easy task,一位优秀的作者总是发现连写满一页纸都是一件困难的事,因为每句字词的组织都花费心力、每个语气都须反复斟酌。词汇、语法和风格的正确性是基础,但还有更多是超越这些基础之外的,比如say what you think and reach for the best word。 写作是输出,它已经相距思想跳跃了一步。一位思想者可能不是一位优秀的写作者,正如孔子、苏格拉底的思想都须他们的学生记录。A good writer is a writer who does not say more than he thinks:他/她能用最熟悉简单的语言,最精确地传递思想,没有歧义,也没有冗长拖沓,段落干净整洁,读来流畅自然。一位优秀的作者也不会过分使用时髦的词语

(overuse of vogue words),这就像一位摩托车手不会时刻按新装上的喇叭一样,因为时髦的词语通常总与深邃的思想相矛盾,也可能只折射出骄傲自大(pretentiousness),它会削弱对内容的把握。 细节总是competent (有能力的)writer 注意的,他们会检视写下的内容,看自己作为读者能否理解自己全部想要说的,同时也看内容是否完整、是一个整体。他们有时会联想、会发明,甚至有时候写出的东西跳出了原先的预期,边写就边自行发展了,这也就是“the book writes itself”的境界。 当然,他们也懂得叙述展开与清楚明了的界限,能够将最难理解的部分用最简单的文字表达,也不会让不该出现的思绪不知不觉地渗透到字里行间(sifting in unnoticed),和差的作者相比,他们的突出点在于是思想的控制者、组织者,sorting it out later而不是任其泛滥。

商务英语写作教学大纲

《商务英语写作》教学大纲 一、课程性质、任务和基本要求 1.课程性质 《商务英语写作》是商务英语专业的专业核心课程,也是文秘、国贸等涉外专业的重要选修课程,旨在培养学生英语五项技能中的英语写作能力。此课程涵盖了商务英语基本写作类型、写作规、写作格式和写作方法,课程容与现实商务生活紧密结合,既提供各种实例,又设计了一体化的实训,训练学生用英语有条理地组织商务信息,起草规得体、条理清晰的商务文书,合理利用商务交流中的礼节和技巧,建立有效的商务沟通。 2.课程任务 开设本课程旨在使学生对商务情景中最常见和最常用的各种应用文的用途及格式有一个总的了解,使其不仅能熟悉商务文体的各种惯用英文表达法,而且能广泛增加有关商务知识,并在模拟及实景中运用这些知识进行商务交际。 3.基本要求: 充分利用教材中的商务材料以及老师所给的案例,并结合所学商务知识,与现实商务活动进行多种形式的联系,提高学生对各种商务写作材料的准确理解和把握。经过反复学习、模仿和套用,掌握商务应用文的书写规律和方法,逐渐学会撰写各类商务应用文,力求语言正确,表达得体,在实际操作中活学活用。 二、学时分配建议 本课程教学总时数为66课时,具体学时分配可参见下表。 学时分配建议表

三、教学目标: 1.课程能力目标: (1)能够根据招聘广告并结合个人实际情况,熟练撰写英语求职信、应聘信、求职追踪信和个人简历等求职类文书 (2)能够运用商务交际中的礼节和技巧,撰写英语邀请函、感信、祝贺信等常见社交类文书 (3)能够规地起草英语启示、通知、备忘录、商务报告、会议纪要等常用公务文书(4)能够比较规地撰写英语名片、简章、商品使用说明书、推销函等主要商务宣传文书 (5)能够正确、得体地处理询盘信、发盘信、还盘信、订单与合同等常规外贸商务函电。 2.课程知识目标 (1)掌握英文求职信、应聘信和个人简历的基本格式和主要容; (2)了解英文书信的基本格式和不同书信类型的写作特点;

《商务英语写作》考核标准

考评方式与标准 一、考评方式: 《商务英语写作》课程考核分两部分:形成性考核和课程终结性考试。课程总成绩采用百分制,形成性考核占课程总成绩的20%,课程终结性考核占80%。总分60分为及格。 二、考评标准 (一)形成性考核的基本形式及考核方法 形成性考核占总成绩的20%,共20分。包括以下几方面的内容:1. 记分形成性作业 4次占形成性考核成绩的60%,共12分。重点考核学生对教学重点、难点的理解和掌握程度,综合4次作业评总得分。 2. 学习方式考核 占形成性考核总成绩的20%,4分 出勤占2分,学习笔记占2分,开学初由老师推荐自学范围,第十六周上交学习笔记.重点考核学生自主学习的能力和效果、要求记录学习时间、学习内容、学习方式、掌握知识程度,对难点、重点以及疑难问题的理解。 3. 参加小组的活动情况 占形成性考核总成绩的20%,4分 4. 形成性考核检查要求 所有成绩必须在十八周交到国家开放大学(广州)。需提交的材

料包括形考记录表、形考原始资料和录入成绩光盘。 (二)课程终结性考核的基本形式及考核方法 1. 终结性考核的基本形式 课程终结性考核成绩占课程总成绩的80%。国家开放大学(广州)负责课程考试命题工作,包括编制考试说明、命题、制卷和制定评分标准等。考试与阅卷评分等均由国家开放大学(广州)具体组织实施。 终结性考核内容为通知、备忘录和商务信函的写作,考试时间为90分钟,可以携带一本正规的英英词典。 2. 教材 指定教材为《实用商务英语写作》(Practical Business Writing)(中国人民大学出版社,邬庆儿主编,2012年4月第一版)参考教材《商务英语写作实例精解》(外语教学与研究出版社Shirely T aylor编著)以及A Communicative Approach to Business Correspondence in English (《剑桥商务英语写作教程》,Andrew Littlejohn, Cambridge University Press) 3. 具体考核内容及评分标准 (1)考核内容

剑桥商务英语考试BEC中级写作技巧.

剑桥商务英语考试BEC中级写作技巧 沪江小编:BEC中级开考在即,在不到两周的时间内,可以迅速提高成绩的只有写作部分了。掌握BEC中级写作技巧,就可以在BEC中级作文考试中拔得头筹。沪 江英语为你准备了一些该背该记的模板、技巧,千万别错过了。 BEC中级写作考试时间是45分钟,从多方面测试考生的各项能力,包括完成题 目要求的能力,组织衔接观点的能力,语言表达的得体性,丰富性,以及语法和拼写的准确性等。主要考以下两种题型。 第一题是写一篇40-50字的电子邮件、备忘录、便条等。主要考查考生按照题目要求完成任务的能力,组织衔接观点的能力,语言表达的得体性,词语的丰富性,语法、拼写的准确性等。 应试技巧 1、仔细阅读要求,确定所要写的是电子邮件、备忘录、还是便条。注意格式。 2、一定要完成所指定的3项任务,并进行合理发挥。 3、不要完全照抄题目要求的任务提示,尽量变化一下,如果实在不知道如何变化,或没有把握,至少要把要求补充为完整的句子。 4、字数一定要控制在40-50以内,多字或少字都会扣分。 5、根据写信人和收信人的关系和要求写的内容判断使用语气的正式程度。 6、第一部分主要是公司内部交流,上级给下级写,语气不必特别正式,下级给上级写,最好采用正式语气。给平级同事写信,语气也不必太正式。上级给下级安排日常工作或下级向上级请示工作,最好用正式语气。平级之间的一般交流,可以不太正式。切记不要把不正式和不礼貌混淆,不正式不代表不礼貌。无论给谁写信都要礼貌。

7、写时别忘遵守我课堂上讲的7C原则(completeness, conciseness, correctness, consideration,clarity, courtesy, concreteness 8、注意谨慎使用缩略式(如I’m ,建议不使用缩略式,以防犯错。 9、注意单词和语法的准确性,宁可用正确的简单句,也不用错误的复杂句。 10、最好写前打个草稿,写后仔细检查。检查内容包括是否完成3个任务,单词、语法、文体是否正确、恰当,字数是否符合要求,格式是否正确等。 11、注意卷面整洁,这会给阅卷老师至少要留下一个比较好的第一印象。 第二题是写一篇120-140字的商务信函、报告或建议书。 商务信函写作应试技巧 构思正式的商务信函时,须考虑以下几个方面: 1、写信目的 要明确写信目的,是为了提供信息,咨询,还是投诉等?希望得到什么结果? 2、读者对象 明确读者对象,使用正确的文体,得体的语言。 3、条分缕析 分段有助于增加行文的明晰程度,增加信函的可读性。写信要清楚分段,有条理的表达自己的观点,每段只表达一个主题。也可以适当用弹点、数字等技巧以帮助读者理解自己的信。 4、常用表达 要使用商务信函常用的表达,那样会显得很专业,给读者留下很好的印象。

《商务英语写作》课程教学大纲

《商务英语写作》课程教学大纲 课程名称:商务英语写作(英文) Business English Writing 课程性质:必修课适用层次:专升本 学时:80 学分:5 一、课程的作用、地位和任务 1、课程作用 本课程是商务英语/英语(方向:外贸英语)专业的一门重要课程.培养学生掌握商务英语写作的基础知识,商务英语书信的基本格式和写作技能,了解主要的商务英语写作类型, 提高商务英语书面表达能力, 为毕业后成为适应社会需要的应用型涉外商务工作者打下良好的基础。 2、教学方法 以课程讲授、案例分析法和课堂训练法为主, 辅以大量的课外练习。 3、课程学习目标和基本要求 1)学习目标 通过学习商务英语写作, 学生应能独立撰写一般的英语商务函件(包括电子邮件)和简单的业务报告等,意思表达清楚,用词恰当,无重大语法错误。 2)基本要求 能够熟练使用基本的商务英语写作方法和技巧, 在规定时间内写出语法无重大问题、用词恰当、条理清楚、符合国际标准的商务英语信函和业务报告等。 4、课程类型:专业课 二、课程内容和要求 第一部分英语写作基础 教学要求:英语的基本写作知识和写作要求 第二部分商务书信写作 教学要求: 各种商业书信和业务报告的写法和形式, 重要的表达形式, 内容及格式等 教学内容: 第1章查询信 第2章复查询信 第3章销售信 第4章订购信 第5章催款信 第6章付款信 第7章投诉信 第8章复投诉信 第9章求职信 第10章查证信 第11章证明信 第12章社交信:便签和电子邮件 第13章会议记录 第14章通告 第15章业务报告 第16章年度报告 第17章业务建议及方案

第18章合同 第19章说明书 三、学时分配表 四、考核内容及要求 1. 考试形式:闭卷笔试 2. 考试内容:考核学期所教内容,包括英语写作基础知识和商业信函、业务报告等的写作知识及其格式等。要求在规定时间内写出语法无重大问题、用词恰当、条理清楚、符合国际商务标准的商务英语信函和业务报告等。 3.考试题型:填空(例如表格填空)题、选择题、信函写作、说明书写作、业务报告写作等等中短篇的商务文本的写作题型。难度从易到难,分值随之提高。 五、课程参考资料 1、教材:《新编商务英语写作》(一、二)总主编:虞苏美主编:张春柏,高等教育出版社(2005.2) 2、参考书: (1)《英语写作手册》,丁往道等编写,外语与研究出版社 (2)《商务英语写作》,羡锡彪主编,高等教育出版社,2009 六、说明 1. 该课程属于实践性极强的教学,需要布置大量的课外作业加以实践;

商务英语求职信范文汇总6篇

商务英语求职信范文汇总6篇 尊敬的领导: 您好! 首先感谢您在百忙之中翻阅我的自荐材料,为一位满腔热情的大学生开启一扇希望大门,我叫王翔,是一名常州轻工职业技术学院商务英语专业的学生。而现在我正面临。 我出生于一个充满温馨的家庭,父母让我从小养成刻苦耐劳、谦虚谨慎、热情待人、朴实诚恳的生活态度,在两年的大学生涯中,我刻苦学习,并掌握一些商务英语方面的知识,能熟练地进行听、说、读、写,熟练运用网络查阅相关英语资料,并能及时予以翻译。 我是一个吃苦耐劳的人。而且我知道该怎样去用心学习,因为我懂得付出才会有回报。可能十分的努力换回来一分的回报,但我坚信只要有百分之一的希望就要去拼一把,苦点累点不算什么,我还很年轻,用信念去奋斗没有什么不可以。 我是一个善于思考的人。做每一件事之前都会考虑清楚如何来做才能在现有的条件下达到一个更好的效果。上有政策,下有对策有

时也不一定是贬义的。当领导做出一定的要求和指示,应该是在保质量的完成任务的同时,还会思考如何做才能更完善。如有偏差的地方,我会主动和领导沟通,说明我的看法并作出修改方案,把事情做好事我努力的方向。 我很喜欢从事与英语相关的工作,我深深知道这类工作对英语的要求很高,我非常喜欢英语,并且在每天都在不断地提高自己的水平。并且我深知工作的时候应具备认真的态度和耐心,还要肯学肯干,责任心很进取心是必须的,先前的经历教会了我这些,是我一生的财富。 自荐书不是广告词,不是通行证,但我知道一个青年可以通过不断的学习完善自己,可以在中证明自己。 尊敬的领导,我是一个做任何事都充满激情的人,如果我能喜获您的赏识,我一定会尽职尽责地用实际行动向您证明.我一定会不负所望的做好每一件事的.公司的未来,我愿奉献我毕生的心血和汗水。 再次致以我最诚挚的谢意! 此致

商务英语写作常用句型集合

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商务英语写作的原则和注意的要点

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商务英语函电及写作.doc

《商务英语函电与写作》课程标准 课程编码:1701206 适用专业:应用英语专业 课时:64学时学分:4学分 一、课程定位 《商务英语函电与写作》是应用英语专业的专业核心课程。本课程的教学目的是通过教授对外贸易函电常用词汇、短语、术语、习语和习惯表达方式以及语言结构、写作技巧,培养学生的阅读、翻译、写作能力,使学生能够使用英语处理进出口业务往来书信、传真、电子邮件、合同、协议、单据;同时还要为培养学生参加相关职业上岗资格考试打下基础。 通过学习本门课程,使学生能以英语为工具开展外经贸业务,将来成为适应社会需要的既能熟练掌握外语又能从事对外经贸工作的高端技能型人才。 本课程坚持以高职教育培养目标为依据,遵循结合理论联系实际,以把“学”和“用”结合起来的原则,以培养锻炼职业技能为重点。注重培养学生的动手实践能力和分析问题、解决问题的能力。采用行之有效的教学方法,注重发展学生专业思维和专业应用能力。 二、课程设计思路 (1)依据应用英语专业岗位的需要,设计岗位学习任务 根据岗位需求,应用英语专业的培养目标定位为:培养德智体美全面发展,具备扎实的英语听、说、读、写、译五项应用能力,熟悉国际商务知识,掌握商务活动的操作程序及规范,能够胜任咸宁区域及武汉城市圈内的涉外企事业单位的销售、跟单、文秘、翻译、报关等岗位的可持续发展的技能型人才。由此确定应用英语专业毕业生三大核心工作岗位:一是外贸业务员,二是报关员、报检员,三是涉外翻译。 (2)以贸易工作过程为出发点,进行总体目标设计,围绕商务英语函电写作技能的培养,

进行相关能力分析,设置课程内容。 (3)以职业能力培养为重点,开发课程体系 (4)以工作过程为导向,与企业专家一起设计学习任务 根据行业专家对国际贸易岗位群的任务和职业能力分析,在课程内容的构建中,以典型的工作任务和案例为载体设计学习任务。 (5)以工作任务为基础,整合教学内容 以商务英语写作为基础,将贸易理论知识和电子商务知识,与真实商务案例结合,在商务英语函电写作技能训练的过程中,融合贸易知识、电子商务、网络营销、商务单证等必备知识进行讲解,把学生可以通过自我学习培养可持续能力的部分作为拓展知识,在实践实训环节,设计了软件模拟、阿里密籍、商务平台、贸易术语、单证缮制、电子商务、流程图示、单证样本等众多实用拓展知识。 (6)以真实的贸易岗位案例为依托,进行实践技能训练 依据工作任务完成的需要及高等职业院校学生的学习特点和职业能力形成的规律,依托商务英语专业校内网络实训教室、模拟软件、互联网案例及校外实训基地,结合国际贸易业务员,报关员,报检员等职业资格技能鉴定考核标准,整合理论与实践,设计实训教学方案。(7)以考核方式改革为手段,加强过程考核 考核主体多元化:由学校、教师、实训小组和行业专家等对学生综合评价。 考核形式多样化:将平时成绩、实践设计、顶岗实绩等情况纳入考核范围。 考核地点灵活化:考核地点在教室、网络教室、校外基地、校外相关企业、交易会等场所。考核注重过程化:将过程考核嵌入终结性考核中。 考核标准:学生考试成绩由三部分组成 平时成绩(50%)根据学生课堂表现、出勤情况、小组合作成绩、技能测试等加以评定。 期末考试成绩(20%)期末考试成绩主要通过闭卷考试技能综合测试形式进行评定。

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