常用商业广告翻译精选(5)

1.产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评Our products are sold in Britain,America,Japan,Italy and South East Asia and well a reciated by their purchasers.2.畅销全球selling well all over the world3.典雅大方elegant and graceful4.定型耐久durable modeling5.方便顾客making things convenient for customer6.方便群众making things convenient for the people;to suit the people's convenience7.方便商品convenience good8.方便生活bringing more convenience to the people in their daily life;providing amenities for the people;making life easier for the populatio9.各式俱全wide selectio large a ortment10.顾客第一Customers first11.顾客是我们的上帝We take customers as our Gods.12.规格齐全a complete range of ecificatio complete in ecificatio13.花样繁多a wide selection of colours and desig14.货色齐全goods of every description are available.15.客商第一，信誉第一clients first,reputation first16.款式多样a great variety of model17.款式活泼端庄vivid and great in style18.款式齐全various style19.款式新颖attractive desig fashionable(in)style;novel(in)desig up-to-date styling20.款式新颖众多diversified latest desig21.美观大方elegant a earance22.美观耐用attractive and durable23.品质优良，疗效显著，誉满全球，欢迎选购excellent quality,evident effect,good reputation over the world,orders are wel come.24.品种多样numerous in variety25.品种繁多great varietie26.品种齐全complete range of article a great variety of good27.让我们的商品走向世界Let our commodities go to the world.28.色彩鲜艳bright in colour29.色泽光润bright luster30.色泽艳丽beautiful in colour31.深受顾客欢迎We have won praise from customer to win warm praise from customers.32.深受国内外客户的信赖和称誉to win a high admiration and is widely trusted at home and abroad.33.深受消费者的欢迎和好评to be highly praised and a reciated by the co uming public34.式样美观aesthetic a earance;attractive fashio35.式样新颖大方modern and elegant in fashio36.式样雅致elegant in style37.式样众多in many style38.适合男女老幼四季穿着suitable for men and women of all ages in all seaso39.外型大方elegant shape40.享有声誉to win a high admiratio41.新品迭出new varieties are introduced one after another42.行销世界to be distributed all over the world43.以工艺精细、针法灵巧多样、图案典雅大方而闻名中外to be renowned both at home and abroad forexquisite workma hip,skillful knitting and elegant design44.以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称famous for selected materials,novel desig,delightful colors and exquisite workma hi45.以质优原料，尺寸齐全，品种花样繁多而著称famous for high quality raw materials,full range of ecificatio and sizes,and great variety of desig and colour46.誉满中外to enjoy high reputation at home and abroad47.在国际市场上享有盛誉to enjoy high reputation in the international market48.造型美观attractive a earance;handsome a rearance49.质量第一，用户至上quality first,coustomers first50.种类繁多wide varietiesbus stop pillar advertising站牌广告在车辆停靠站站牌上的广告。

英语翻译词汇系列广告用英文部门： xxx时间： xxx整理范文，仅供参考，可下载自行编辑社论式广告advertorial倡导广告advocacy advertising 伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards 社会参与community involvement企业广告corporate advertising 企业识别广告corporate identity advertising危机管理crisis management 娱乐entertainment展品exhibits特写feature articles内部通报house organ 以货代款in kind机构广告institutional advertising游说lobbying 前期市场企业广告market prep corporate advertising营销公关marketing public relation 新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy 招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs 公共关系户public relations公共关系广告public relations advertising 宣传publicity公众publics招聘广告recruitment advertising 声望经营reputation management撰写讲演稿speechwriting赞助sponsorship 赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition 受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share 交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV 单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating 时段组合day-part mix预定市场区域designated market areas班车时间drive time 首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT 形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory 地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加off-network syndication 协办participation basis占位价格preemption rate 黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship 点播广播spot announcement点播广播spot radio受众总数total audience 总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告网络ad networks广告查询ad request横幅广告banner 阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button 有线调制解调器cable-modem目录catalogs光驱CD-ROM 分类广告Web站classified ad Web site 点击率click rate点进率click-throughs编辑名录compiled lists 小甜饼cookies立体创意直邮creative dimensional direct mailing数字互动媒介digital interactive media 直接电脑Direct PC直邮广告direct-mail advertising 折页folders主页home pages专属名录houselists内部刊物house organs 互动电视interactive TV互联网Internet互联网服务供应商Internet service provider 插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology 销售信函sales letters搜索引擎search engines邮简self-mailers 赞助sponsorship公告书statement stuffersWeb浏览器Web browser 网页Web pageWeb电视Web TV万维网World Wide Web广告调查advertising research态度测试attitude tests 中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning 实验法experimental method小组讨论focus group正试调查formal research 成见效应halo effect深度访问in-depth interview非正式/试调查informal research 查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS 营销调查marketing research市场markets 媒介种类media class媒介调查media research媒介细分media subclass 媒介单位media units媒介载体media vehicles产品merchandise讯息message 动机motives非概率抽样nonprobability samples观察法observation method 事后测试posttesting事前测试pretesting初级信息primary data投射法projective techniques 定性调查qualitative research定量调查quantitative research 随机概率抽样random probability samples回忆测试recall tests信度reliability 销售测试sales tests样本sample样本单位sample units二级信息secondary data 全面调查survey实验市场test market通用产品代码universal product code 母体universe效度validity广告印象advertising impression 广告反应曲线advertising response curve注意度attention value受众audience 受众目标audience objectives间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index发行量circulation 持续性continuity持续式continuous schedule成本效益cost efficiency 单位成本cost per point千人成本cost per thousand创意组合creative mix 分布目标distribution objectives有效频次effective frequency有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule 频次frequency总印象gross impressions毛评点gross rating points 市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles 讯息力度message weight方法methodology组合媒介法mixed-media approach 资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule 视听率rating到达率reach每册读者数readers per copy近期策划recency planning 路障式roadblocking外溢媒介spillover media增效效应synergy 电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts 行业杂志business magazines发行量审核circulation audit分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date 彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position 购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications 统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts 黄金版位full position门式折页gatefold地理版geographic editions 基本发行量guaranteed circulation横向刊物horizontal publication 独立购物指南independent shopping guide插页insert加插刊登通知insertion order 岛形半版island halves小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines 全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date 公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates 预印广告插页preprinted inserts初级发行量primary circulation 清样proof copy公告public notice费率基准rate base价目表rate card 阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates 二级读者量secondary/pass-along readership欠资收费制short rate 赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS 标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper 撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts 周报weekly newspapers广告津贴advertising allowance 回购津贴buyback allowance目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising 优惠券coupons顾客终身价值customer lifetime value 数据进入data access数据管理data management数据库database数据库营销database marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons提前购买forward buying 广告插页free-standing inserts游戏game店内样品试用in-store sampling 联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials 什锦袋装样品polybagging奖品premiums拉式战略pull strategy 推销奖金push money/spiffs推式战略push strategy部分退款rebates 近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling 货位津贴slotting allowance抽奖sweepstake电话营销telemarketing 贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals 贸易推广trade promotion明确表示affirmative disclosure 美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order 比较广告comparative advertising服罪判决书consent decree 消费者保护团体consumer advocate消费者信息网络consumer information networks 消费者保护主义consumerism版权copyright更正广告corrective advertising 欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising 联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property 长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB 国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大puffery 短期操纵论short-term manipulative arguments社会责任social responsibility 潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office行为广告action advertising实际消费者actual consumer 广告advertising农业广告agricultural advertising作者author 自传式讯息autobiographical message知晓广告awareness advertising品牌术branding 工商广告business advertising企业对企业广告business-to-business advertising 渠道channel辅助材料collateral materials消费者广告consumer advertising 消费者consumer译码decode直接反应广告direct-response advertising 戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback 全球性广告global advertising商品goods观点ideas形象广告image advertising 预定消费者implied consumer工业时期industrial age工业化时期industrializing age 国际广告international advertising地方性广告local advertising 营销marketing营销传播marketing communications营销公关marketing PR 媒介medium讯息message叙述式讯息narrative message全国性广告national advertising 噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising 人物persona人员销售personal selling后工业时期postindustrial age 前工业化时期preindustrial age过程process产品product产品广告product advertising 专业广告professional advertising公共关系public relations公共关系活动public relations activities 公共关系广告public relations advertising受者receiver 区域性广告regional advertising常规价格广告regular price-line advertising 零售广告retail advertising销售推广sales promotion服务services 信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience 目标市场target market贸易广告trade advertising广告讯息advertising message 广告计划advertising plan广告战略advertising strategy 自下而上式营销bottom-up marketing传播媒介communiciations media企业目标corporate objectives 创意组合creative mix实验调查法empirical research method 整合营销传播integrated marketing communication顾客终身价值lifetime customer value 营销目标marketing objectives营销计划marketing plan营销战略marketing strategy 需求一满足式目标need-satisfying objectives目标/任务法objective/task method 销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing 销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method 形势分析situation analysis利益相关者stakeholder SWOT分析<优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis 战术tacics目标受众target-audience自上而下式营销top-down marketing态度attitude品牌兴趣brand interest品牌忠诚brand loyalty 企业市场business markets影响中心centers of influence有意劝服路径central route to persuation 认知cognition消费行为consumer behavior消费者决策过程consumer decision making process 消费者市场consumer markets文化culture现有顾客current customers 详尽可能性模型Elaboration Likelihood Model环境因素environment 选择评估evaluation of alternatives评估标准evaluative criteria 参考组evoked set交换exchange政府市场government markets习惯habit 需要层次hierachy of needs工业市场industrial markets信息性动机informational motives 人际影响interpersonal influences认知learning市场market 卖主marketers营销marketing大脑档案mental files动机motivation 需要needs被动生成动机negatively originated motives非人员影响nonpersonal influences 舆论领袖opinion leader集团买主organizational buyers 感知perception感知过滤perceptual screens无意劝服路径periphial route to persuasion 个人过程personal processes劝服persuasion生理过滤physiological screens 主动生成动机positively originated motives购后失调学说postpurchase dissonance 购后评估postpurchase evaluation潜在顾客prospective customers心理过滤psychological screens 参照人群reference groups经销商市场reseller markets 选择性感知selective perception自我意识self-concept社会阶层social classes 刺激stimulus亚文化subculture认知失调学说theory of cognitive dissonance 转换性动机transformational motives国际市场transnational markets效用utility 欲望wants地理人口细分geodemographic segmentation地理细分geographic segmentation 成长期growth stage隐性差异hidden differenees独立品牌individual brand 诱导性差异induced differences密集分销intensive distribution引入期introductory phase 特许品牌licensed brand市场细分market segmentation营销组合marketing mix 成熟期maturity stage全国性品牌national brand网络营销network marketing 非人员传播nonpersonal communication人员型服务people-based service 显性差异perceptible differences人员传播personal communication定位position 价格因素price element初级需求primary demand首要需求趋势primary demand trend 私家品牌private label产品概念product concept产品因素product element 产品生命周期product life cycle消费心态细分psychographic segmentation 消费心态psychographic宣传publicity拉pull拉式战略pull strategy 购买时机purchase occasion推入push推式战略push strategy转销商reseller 销售推广sales promotion选择性需求selective demand选择性分销selective distribution 服务service特别事件special events标准工业分类代码Standard Industrial Classification Codes 目标市场target market目标营销过程target marketing process 电话营销telemarketing使用率usage rates用户身份user status垂直营销体系vertical marketing system 用量细分volume segmentation客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency 艺术指导art directors美术工作室art studios全国性广告主协会ANA 品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department分类广告classified advertising清仓广告clearance advertising 联合广告cooperative advertising文案copy文案人员copywriters 创意工作室creative boutique创意总监creative director分散式体制decentralized system 部门式departmental system发展期development stage 数字互联媒介digital interactive media直邮广告direct-mail advertising 电子媒介electronic media手续费——代理费混合制fee-commission combination 外国媒介foreign media全面服务公司fullservice advertising agency 普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system 横向联合广告horizontal cooperative advertising专属广告公司in-house agency 奖励制incentive system独立制作社independent production house独立调查公司independent research company 机构广告institutional advertising整合营销传播integrated marketing communications 互联广告公司interactive agency国际广告公司international agency 国际媒介international media国际化架构international structure 地方性广告local advertising地方广告公司local agency维持期maintenance stage 经营总监management supervisors差价markup媒介media媒介购买公司media-buying service 媒介代理费media commission跨国公司multinational corporations 全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising 点point关系预备期prerelationship stage印刷媒介print media 印刷厂printers产品广告product advertising区域性广告主regional advertiser 区域性广告公司regional agency常规价格广告regular.price-line advertising 截留费制retainer system减价广告sale advertising销售推广部sales promotion department 推测性提案speculative presentation直接费制straight-fee system 下游公司supplier终结期termination stage交通广告transit advertising 纵向联合广告 vertical cooperative advertising网络设计社 Web design house广告礼品advertising specialty自动取款机ATM 基本巴士单位 basic bus展台 Booths路牌 bulletin structure 车内尾部招贴car-end posters 电影贴片广告 cinema advertising名录 Directories8张招贴eight-sheet posters 电子显示屏electronic signs陈列品Exhibits陈列媒介exhibitive media 全面登场 full showing全球定位系统 GPS车内广告牌 inside cards100露出数100showing 户外媒介 out-of-home media车体招贴 outside posters包装Packaging奖品 Premiums产品安插 product placement登场 Showing看板Spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters 优惠赠券 take-ones出租车外壳 taxicab exteriors终点站招贴terminal posters 30张招贴架 30-sheet poster panel整车牌位 total bus商业展示会trade shows 交通广告 transit advertising车站棚广州广告 transit shelter advertising录像手册video brochure 广告讯息 advertising message艺术 Art艺术指导 art direction 艺术家 Artist美术总监 art director大创意 big idea头脑风暴法Brainstorming 传播媒介 communications media概念化 Conceptualization方案人员Copywriter 创意纲要 creative brief创意总监 creative director创意过程creative process 创意金字塔 creative pyramid创意 creative创造 creativity感性诉求emotional appeals 控险家explorer事实型思维fact-based thinking信息性informational法官 judge指定 mandatories讯息战略 message strategy非文字Nonverbal产品概念 product concept理性诉求 rational appeals目标受众target audience 技巧 technical转换性 transformational价值型思维 value-based thinking 文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques 声频 audio艾耶1号式 Ayer No.1利益式标题 benefit headlines 正文 body copy粗体 boldface照相制版 camera-ready art表演纲要casting brief 结尾 close命令式标题 command headlines末稿 comprehensive layout/comp演示 demonstration设计 design技巧式正文 device copy对白/独白式正文dialog/monolog copy 旁白 donut标题 headline吸引技巧 hook图标 icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs 斜体italic歌谣式jingles肩题kicker布局图layout 预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段 mnemonic device音乐式广告 musical commercials音乐标志musical logo 叙述式正文 narrative copy新闻/信息式标题 news/information headlines出镜头on camera 拼版 paste up摄影师 photographers图片说明式正文 picture-caption copy 方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts 生活片段 slice of life口号 slogans故事板 storyboard故事板草图storyboard roughs 直截了当式 straight announcement直接推销式正文 straight-sell copy副标题subhead 标题句taglines证言testimonial正文text主题句theme lines小样thumbnail 收尾 trial close图形部分 visuals旁白 voiceover模拟校样analog proof 动画animation合成片answer print光圈aperture音控台audio console底片 base art出血版 bleeds蓝线 blueline照相排版术 camera-ready art 字符计算式character-count method电影摄影师cinematographer截止期closing date 色基 color key分色 color separation连续调 continuous tones 控制室control room 组排 copy cast封面纸 cover paper青、黄、红、黑印刷 CYMK printing数字媒介 digital media数字校样 digital proof数码视频效应装置DVE units导演director 特排字体display type复制带dubs拷贝dupes电子制作electronic production 晒版台纸 flats一套铅字 font四色印刷 four-color process网目凸版halfone plate 网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning 电脑亭 kiosk加空铅 leading硬性软片 line film线画版 line plate实景真人live action 外景地 location制片场 lot指令 mandatories公共场所 mass audience venue 母带 master tape合成样片 mixed interlock助记手段 mnemonic device多媒体演示multimedia presentation正色投影胶片 orthographic film透明塑料膜 overlay个人场所personal audience venue 平台使用费 platform licensing后期制作阶段 postproduction phase开印前阶段 prepress phase预备阶段 preproduction phase印刷制作经理print production manager 印刷制作过程 print production process非公开场所 private audience venue 制片人 producer制作阶段 production phase复映复播追加酬金residual fee反差套印reverse knockout 无衬线字体 sans serif最低合同工资 scale衬线字体 serif一场session特技 special effects插播广告 spots剥版 stripping叠 supers 演播人员talent 自动台词提示器 teleprompter课本纸 text paper正文字体 text type合套trap 字系 type families排印工艺 typography网页 Web page单词计算式word-count method 工作样片 work print书写纸 writing paper申明：所有资料为本人收集整理，仅限个人学习使用，勿做商业用途。

TWOGETHER. The ultimate all inclusive one price sunkissed holiday.两人共度一个阳光灿烂的假期，一切费用均包含在单人价格之内。

What could be delisher than fisher?还有什么比钓鱼更有味?When your taste grows up, Winston out-taste them all.随着你的鉴赏能力的提高，您会觉得温丝顿香烟味道超群。

Give a Timex to all，to al1 a good Time．给诸君一块“天美时”表，各位就掌握了好时光。

When it is difficult lo communicate clearly with words，speak Polaroid．．．When you talk about life，speak Polaroid．言词难以清楚交流时，找“拍立得"吧!谈到生活时，找“拍立得”吧!In the best circ1es，washing machine is pronounced Parnall．在上层社会里，“洗衣机”念作“帕纳尔”Is micro wave cooking fast?—You bet这种微波炉热得快吗? ——当然。

“I couldn’t believe it，until l tried it!’’“I’m impressed!…‘I’m really impressed!’’“You’ve gotta try it．" “I love it．”(“这种微波炉用了才能信。

”“我相信它。

”“我真的相信它。

”“你试了如何?”“不错，好极了!”)My Goodness! My Guinness! 我的天啊!Guinness啤酒Where to leave your troubles when you fly JAL. 乘坐日航班机，一路无烦恼。

广告英语的翻译广告是一种公众性的信息交流活动，以付费的方式通过报刊、电视、广播等向公众介绍产品、服务或观念，对一项产品的推广起着极其重要的作用。

广告不仅是一种经济活动，而且是传播文化的主要媒介。

广告的目的是引导消费者进入丰富多彩的商品世界，激发他们的兴趣，促使他们在接触到广告之后就能产生强烈的购买欲，进而实现消费者由Attention（注意）—Interest(兴趣)—Desire(欲望)—Action（行动）的逐渐转变。

当今随着全球经济一体化进程的加快和我国对外开放的进一步扩大，国际间的商品流通日益频繁。

在参与国际市场竞争时，国内外厂家都面临同一个问题，即如何将自己的产品更好地介绍给目标市场的消费者。

其中一个不可忽视的环节就是充分利用好广告，为厂家赢得应有的利益。

由此可见，广告的重要性越来越突出。

第一节英语广告的语言特征及修辞特征一．英语广告的语言特征广告是一种竞争性的商业行为。

广告除了有帮助消费者认识商品的作用外，还有诱发消费者感情，引起购买欲望，促进消费行动的心理功能，以及给消费者以美感享受的美学功能。

这也是广告的唯一目的。

为了达到这一目的，英语广告往往具有如下特征。

⒈1词汇方面①大量使用具有褒义色彩的形容词及其比较级和最高级。

为了美化产品，吸引顾客，广告中大量使用有褒义色彩的评价性形容词以及形容词的比较级和最高级来增强广告的魅力。

例1：Famous world-wide gourment cuisine.Excellent daily specials and mouthwatering desserts.世界有名的美食烹调。

精美的每日特色菜肴和令人垂涎的点心。

例2：For the first time, there’s a remarkable gel that can give your hair any look you want----sleeker, fuller, straighter, curlier, more natural, even wet ---without a drop of alcohol or oil.一种前所未有、不同寻常的发乳问世了。

经典有趣的英语广告标语1We lead,others copy．我们领先，他人仿效。

（理光复印机）Impossible made possible．使不可能变为可能。

（佳能）Take time to indulge．尽情享受吧！（雀巢）The relentless pursuit of perfection． (lexus)不懈追求完美。

（凌志轿车）Come to where the flavour is．( marlboro country)光临风韵之境——万宝路世界。

（万宝路）To me， the past is black and white， but the future is always color．对我而言，过去平淡无奇；而未来，却一直是彩色的。

（轩尼诗酒）Ask for more.渴望无限。

（百事）Let's make things better.让我们做得更好。

（飞利浦电子）Buy Australia, Buy you a job.买澳大利亚货，给你买份工作。

(澳大利亚)Time is what you make of it.(Swatch)天长地久。

（斯沃奇手表）Make yourself heard.(Ericsson)理解就是沟通。

(爱立信）Engineered to move the human spirit.(Mercedes-Benz)人类精神的动力。

（梅塞德斯-奔驰）Fresh-up with Seven-up.(Seven-up)提神醒脑，喝七喜。

（七喜）Connecting People.(Nokia)科技以人为本。

（诺基亚）For the Road Ahead.(Honda)康庄大道。

(本田)The Relentless Pursuit of Perfection.(Lexus)追求完美永无止境。

（凌志汽车）Communication unlimited.(Motorola)沟通无极限。